10 Ways to Prepare Affiliates for Online Promotions

In your online business, you take a lot of time laying out plans for your upcoming sale or campaign, and when you get your affiliates involved, the last thing you need is for them to be distributing off-brand or inaccurate information about your promotion.

Bad representation by your affiliates can not only hurt sales, but it can also cause potential customers to lose trust in you and even damage your relationship with your affiliates.

Thankfully, we have a few tips that we are sure will help you to better prepare your affiliates for a successful marketing campaign!

Make Sure Your Affiliates Have All The Details

The first and most important thing you should do to best prepare your affiliate network for a promotion is to provide them with detailed information about that campaign. Send them detailed information about what you are promoting, the meaning behind your campaign, how long this will last, target audience, and more. Your affiliates are creative, smart, and have their own great ways of promoting your business, so ensuring that they have all of the information possible is critical to your business’ success.

Further Reading: How to Create a Resource Hub for Your Affiliate Program’s Associates

Remind Affiliates of Your Brand

While you are being detailed about your small business sale or promotion, be sure to include information for your affiliates about your business’ brand and how important it is to maintain brand identity. One major part of your affiliates’ role in your company is to promote and emphasize your brand to customers, so you want to make sure that the representation they are providing, whether that be in blog posts, social media, or on their YouTube channel, is accurate and appropriate. 

Further Reading: How to Use Branding Effectively on Your Affiliate Site (5 Easy Methods)

Give Affiliates Useable Ideas

You’ve taken the time to plan out your promotion and you now know the vibe and appeal you are going for; However, your affiliates do not, and sometimes simply writing out your plans and expectations simply aren’t enough. Give your affiliates examples of ways that they can promote your online business using images, sample blog posts, and premade banners to help them create a promotion that will benefit both you and them.

Further Reading: 5 Tools to Help You Create Banner Images for Your Affiliate Ads

Give Affiliates Swipe Copy

Another great way to prepare your affiliates for promotions is the offer them swipe copy to use in their promotions. Swipe copy is content that your affiliates can copy and paste or use and alter to implement in their affiliate promotions. Not only does this help your affiliates save time and create content more quickly, but it also helps to ensure that your affiliates stay on brand and hit the high points of the promotion that you intended. This gives you security and peace of mind in the long run.

Further Reading: How to Create an Educational Guide for Your Affiliates

Make Good Use of Time

Timing is everything when it comes to promotions and marketing. If you have a sale, special offer, or want to inform customers of a new product or service, ensuring that this information is delivered to current and potential customers at the appropriate time is critical. Ideally, affiliates appreciate receiving notice of the promotion at least a month, if not more, ahead of time so they can prepare their copy, take or source photos, and plan out their individual content strategy. Being wise with timing can easily be a huge factor in the success of your affiliates and your promotion.

Further Reading: Why Affiliate Marketers Should Focus on Quality Over Quantity

Open the Lines of Communication

The last thing you want to do is give your affiliates information and then totally shut down. Doing this is not only rude, but it’s not beneficial for your campaign AT ALL. Keep the lines of communication between you and your affiliates by allowing them to email you and/or your affiliate support team, offering support documents and videos to help affiliates along, or even opening a Facebook group or affiliate message board so your business and other affiliates can all come together in one space and help each other out.

Further Reading: How to Promote a Positive Relationship With Your Affiliates

Offer Incentives

Who doesn’t love a good incentive? Your affiliates are already aware that anytime a sale is made using their link that they will earn a commission, but what if you added to that reward? Affiliates programs such as those in companies like Swagbucks not only offer regular commissions, but they also offer extra rewards for top referrals, or they even turn the promotion into a game, where individuals in your affiliate marketing program can team up to participate in promotions and earn bonuses. Your affiliate program is supposed to be a method of earning passive income for your affiliates, so make sure that it is worth their while and something that they enjoy being a part of.

Further Reading: 3 Ways to Reward Your Affiliates


Marketing and promotions are critically important in your online business and involving your affiliate program in your plans can help to further emphasize your efforts in ways that you may not be able to do on your own. Remember, affiliates help you to reach audiences that your typical marketing efforts may not currently be reaching and they also offer a human touch and a relatability to your campaign that customers will appreciate.

We hope these tips will help you to better prepare your affiliates for your promotions and build profitability for your business!

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