How To Create Strong Headlines For More Affiliate Blog Engagement

If you want your affiliate marketing blog posts to convert potential customers, you have to make sure your headlines are on point.

However, creating effective headlines can be a challenge for some people, and their blog posts suffer for it. If you’ve found yourself in that group, we’re here to help!

In this post, we’ll give you a few tips and tricks on how to create strong, stand-out headlines for your blog that will make your affiliate website readers want to engage with your content. So keep reading!

Are you ready to take your affiliate program to new heights? Prepare for takeoff with Affiliate Royale!

Make Your Intentions Known

When people read a blog post, they’re seeking answers to a specific question. Your headline should be clear, concise, and straight to the point. Be sure to address the issue that your reader is dealing with and how they can benefit from reading your blog post on that issue.

Not only will this encourage readers to visit your website and read your blog post, it will make them more likely to read through to the end of the post.

Elicit Emotion with Strong Words

Another excellent way to entice readers to check out your blog post is by adding emotional words to your headlines. For Instance, words like “worst,” “brilliant,” dynamic,” or “horrible,” are powerful words that clearly convey the emotional benefit of your blog post.

Remember, readers are easily swayed by emotion. If you can invoke some sort of feeling within them through your headline, there’s a better chance they won’t be able to resist the temptation to click through and find out what else you have to say.

Use Numbers

Numbers are powerful little headline tools. Not only are they effective due to the popularity of listicle-style posts, but numbers are easier to read in headlines because they stand out among words. 

Plus, studies have shown that articles and blog posts with numbers in the headline actually get more interaction than posts without them.

Don’t think you’re limited to just using numbers to mention how many points you have in your headlines. You can use tactics like statistics and metrics in your post headlines for increased engagement as well. 

Use Popular Phrases

We’ve already discussed how adding numbers to your headlines generates more audience engagement, but there are a few power-house phrases out there that can have just as great an impact on engagement and can help you keep variety in your headline repertoire. 

A few of these phrases include:

  • How You Can
  • Why You Should
  • X Best Ways
  • Here is How

These types of phrases all immediately draw the reader into the topic and make them want to see what solution the post has to the problem being presented.

Ask Questions

Questions are another great tool to use in your headlines because they start an immediate conversation, causing readers to engage as they wonder, “Hmm…what is the answer to that question?” 

Keep in mind that the questions don’t have to be overly complicated. Simple yet effective headlines questions include things like:

  • Is Affiliate Marketing Really Effective? How to Make It Worth Your While
  • Where Are Potential Affiliates Hiding? Places to Find Them
  • How Does SEO Impact Your Affiliate Sales?

Put Your Keywords First

If you’re already writing blogs for your affiliate program, you probably understand the importance of keyword research for your posts. However, although adding keywords to your post is essential, it’s only one place where they absolutely must appear. 

Placing your keywords at the beginning of the headline benefits you twofold. First, it’s a great way to immediately grab the attention of readers who are searching for the answer to a problem dealing with that keyword. 

Second, it’s an effective way to trigger search engines and get your articles and posts closer to that coveted top position. 

Remember That Less Is More

If you’ve ever paid attention to the headlines on search engines, you’ll notice that many of them are not very long. Search engines prefer headlines at around 55 characters and under. So, be sure that your headline summarizes what your blog post is about in as few words as possible. 

Readers tend to quickly glance over headlines to decide whether they want to click through and read. If your headline is longer than the blog post you wrote, you won’t have many people wanting to hear any more of what you have to say!

Don’t Create Clickbait

Clickbait is content with elaborated or dishonest titles or headlines intended purely to entice readers to click on an article, watch a video, or engage with content in some way. 

When the internet, SEO, and digital marketing were in their infancy, clickbait headlines were used to generate more views and visits; However, our digital audiences are much more sophisticated these days and are able to detect (and be turned off by) clickbait quickly. 

Just be sure that your headlines honestly and accurately communicate to your readers what your article or post is about. Doing so will not only garner trust, it will gain better engagement for your blog in the long run.

Create new avenues of business with an affiliate program. Use Affiliate Royale to get started!

In Conclusion

Your affiliate program’s blog headlines are the first interaction your readers will have with your post—or even your business as a whole. So it’s important that you do everything in your power to encourage users to click and read what you have to say. Use the tips above to help showcase your business’ personality and put what your company has to offer out on display for potential customers. Doing so is one of the best ways to work toward a successful affiliate marketing program.

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Everything You Need To Know About Nofollow And DoFollow Links

In affiliate marketing, links can be a great way to promote your product or services and give your business’ website a slight SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can quickly be found and penalized by Google. This information can easily become overwhelming for the average online business owner.

Thankfully, Affiliate Royale is here to help! In this post, we are going to explain the differences between nofollow and dofollow links, and how to best use the two!

Ready to start an affiliate program? Start with Affiliate Royale today!

What Are Dofollow and Nofollow Links?

A nofollow link is a type of HTML attribute that informs search engines that they shouldn’t give any authority from your page to the site that you are linking to. On the other hand, follow links allow search engines to provide the website you are linking with to authority from your site that works in their favor.

A nofollow link looks like this:

<a href=”” rel=”nofollow”>Example anchor text</a>

All nofollow links must contain the rel=”nofollow” HTML attribute. If you want to find out if your link is nofollow, highlight, and right-click the link you are interested in, then select Inspect on your browser. Your browser window will then split into two parts, and in the bottom portion, you will be able to see the HTML source code of the link. If you see a nofollow attribute listed, then it’s a nofollow link. If not, it’s a dofollow link.

A dofollow link is the exact opposite of a nofollow link, where it is an HTML attribute that is used to allow search bots to follow the links. This type of link allows search engines to give authority to the site you are linking to.

Why Do We Need Dofollow and Nofollow Links?

Google originally created nofollow links in response to blog comment spam. As blogging grew in popularity, spammers would leave links back to their websites in blog comments. As a result, these spam sites would gain rank authority on Google and blog spamming became even more rampant. This led to Google creating the nofollow tag in 2005 and other search engines, such as Yahoo and Bing following suit.

What Links Should Be Nofollow?

Which links should always carry a nofollow attribute? Here are a few examples:

  • Paid Links
  • User-Generated Content 
  • Comments
  • Embeds
  • Links To Sites You Don’t Want To Endorse
  • Sites That Are Deemed Untrustworthy

How to Add and Generate Nofollow Links for Your WordPress Website

Here is a step-by-step tutorial on how you can add nofollow links to your affiliate website in the new Gutenberg content editor.

  1. In your WordPress dashboard, go to Posts > Add New.
  2. If you haven’t already, be sure to write your blog post. If you’ve already written your content, select the text that you want to link to, and click on the link icon in your toolbar.
  3. A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you have finished, you can click the arrow icon to add the link.
  4. Once done, you can click on the apply or Enter icon to add the link.
  5. To add the nofollow attribute, select the block containing your link and then click on the 3 vertical dots icon on the top bar. This will open a menu with the option to edit as HTML. Click this option. 
  6. You can now add the rel=”nofollow” attribute to the link. Once you are finished, click on the 3 vertical dots icon again and select the Edit visually option to go back to the visual view.

How to Track Dofollow and Nofollow Links

Tracking your links isn’t as hard as you may think! 

To see which links are nofollow and dofollow links in Google Chrome, right-click on the page you want to monitor and hit Inspect Element. In Firefox, right-click the page of your choice and click View Page Source.

Regardless of the browser you use, your next step will be the same. Hit CTRL+F and type “nofollow” in the search bar. All of the nofollow links will then be highlighted.

If you do not want to track you links manually, there are also a number of tools that you can use to manage and track your links in one place, including PrettyLinks, SEO Quake, and NoFollow Simple.

Are Nofollow Links Valuable?

Nofollow links do not get the direct benefits as a dofollow link may receive, but there are still some positive aspects of having nofollow links:

1. Nofollow links are key to a balanced backlink strategy. Not every link on your site has to be a nofollow link – as a matter of fact, it’s normal for a website to have a healthy combination of both dofollow and nofollow links on their website. 

2. Nofollow links help build brand awareness and trust. If your business name or brand is mentioned on trustworthy, high-quality sites, visitors are exposed to your business and consider it to be a brand that is credible.

3. Nofollow links increase traffic. Although these links may not help with your site’s direct page rank, these links are still clickable, meaning that site visitors can still click through to your website, which increases your traffic.

New Link Attributes to Lookout For

In 2019, two more link attributes were added by Google as a new way to identify different types of links:

  • rel=”sponsored” – Use this attribute for sponsored links, ads, or any form of paid content.
  • rel=”ugc” – UGC stands for User Generated Content. This tag should be used for user-generated content, like comments and posts on forums.

Help your affiliate partners manage their links using Affiliate Royale. Start today!

Nofollow and dofollow links may seem overwhelming at first, but we hope that this post will help you learn to navigate the waters of link building and SEO. 

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Make your Affiliates More Successful with Swipe Copy

Affiliate marketing is a lot of work. The entire process requires careful planning and strategy to make sure that your marketing campaign goes well and that everyone involved is successful. Because, when your affiliate partners are successful, your business is successful.

How do affiliate partners represent your brand effectively while still showing themselves as credible and trustworthy experts? One way to achieve this is by making swipe files and swipe copy readily available for your affiliates.

Provide value to your affiliate partners quickly and easily with Affiliate Royale. Get started today!

What is Swipe Copy?

Swipe copy is copy-and-paste copywriting that businesses have in their arsenal that is used to help your affiliates easily create copy that will help them to better promote your business.

Swipe copy is one part of an affiliate marketing swipe file. A swipe file is a collection of successful and effective marketing and copy examples that work and provide much-needed inspiration during those times when you hit a mental block and need some ideas to get you back up and running. 

Your swipe file can contain anything from old newspaper advertisements, copy of a great email series, powerful images and words, and even an example of copy that has worked great for your business in the past.

Swipe copy isn’t meant to be copied word-for-word; this information is meant to be used to help your affiliate partners craft their own content in a way that pertains to their specific audience and encourages sales of your particular product or services. Be sure to remind your affiliates who they are speaking to and what your brand is all about. 

Is Swipe Copy Really That Beneficial?

In short, YES!

Communication is everything in affiliate marketing, and if your affiliates aren’t the strongest copywriters, swipe copy can become a valuable resource for them. You can include examples of strong blog copy, social media captions, and email subject lines to help them create compelling content that accurately represents your brand and helps to boost conversions. 

In addition to copy examples, you can also include data about your business’ customer bases, premade banners and/or approved photos, and more tips and guidelines on your business’ branding.

Why Can’t Affiliates Copy the Swipe Copy?

There are a few reasons that it isn’t a good idea for your affiliates to simply copy-and-paste the swipe files that you offer to them:

  1. It’s bad for SEO – If every single affiliate in your program decides to use the content that you have given them, you are asking for all your hard work to go down the drain, because the search engines do not like finding the same exact content in multiple places. Duplicate content is not beneficial to your SEO strategy and can hurt your rankings.
  2. It’s bad for your reputation – No consumer likes to obviously be sold to. We’ve all been there – we’ve met an affiliate or sales representative for a company that we hate to see coming our way. Why? Because we know they are always aiming to sell us something! They use the same approach, same language, the same everything to attempt to make a sale. Encourage your affiliates to take a unique approach to their promotion of your business so potential customers won’t run away from your business.
  3. It doesn’t help your affiliates improve – Anytime someone joins a new affiliate program, they come in with a certain set of ideas and assumptions. The longer they are in the affiliate program, the more they learn about the company and how to speak for that company. If you give your affiliates copy-and-paste material that they never really work on or learn anything from, they will never learn how to improve and become better representatives for your business. In the end, that’s bad for your business.

Final Tips for Using Swipe Copy

Here are a few things to keep in mind when using swipe copy and sharing it with your affiliates:

  1. Give your affiliates the highlights – When you send your swipe file over to your affiliate partners, be sure to that the content in that file includes content that shows affiliates how to keep the branding consistent, guidelines on whether or not to mention competitors, and how to emphasize certain products and services that your business offers and sells well.
  2. Give your affiliates messaging options – You can’t use the same language and messaging for every product/service or every situation. Be sure to provide swipe files with different tones and messaging to ensure that your affiliates will be prepared to represent your company in any environment or situation.
  3. Keep your audience in mind – When compiling content for your swipe file, make sure to compile content and examples that pertain to your audience, and speak to them properly. This will help your affiliates understand how your company wants to portray themselves to the public.
  4. Update your swipe file – Creating a swipe file and sending it to your affiliates does not mean that the work stops there. Don’t be afraid to update and edit your swipe copy every so often. You may have found a new set of copy that converts well or that matches the vibe that you want your company to have – add it to your arsenal! The entire point of having swipe copy is to use it for reference and inspiration – there is nothing wrong with freshening that arsenal of resources up every so often!

Get your affiliate program up and running in no time with Affiliate Royale. Get started now!


Swipe copy is a critical piece of the affiliate marketing puzzle. Without it, you can easily run the risk of your affiliate promotions coming off inconsistent and ungenerous. Give your affiliates a helping hand by offering them swipe copy that will help them properly represent and market your company, which equates increased conversion rates for your business and passive income for your affiliates. Everyone is happy!

Do you use swipe copy in your business?

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How to Convert Customers Into Loyal Affiliates

Bringing in new affiliates can mean opening up your business to an even larger pool of customers, and whether you’re new to affiliate marketing or a seasoned professional, finding people to promote your business is hard work, but it can definitely pay off in the long run.

However, if you have customers in your business currently, you already have a group of people you can look to as affiliates! Think about it: your customers already have experience with your online business and they know the value your small business brings to the table – why wouldn’t they be the ideal people to help you promote your business?!

In this post, we are going to give you a few tips on how to convert your customers to loyal and productive advocates in your affiliate marketing program!

Get The Word Out

The first step to bringing current customers into your affiliate program is to let them know that you have an affiliate program in the first place! Here are a few tips on how to promote the program to your customers:

  1. Use Emails – Send emails out to your current customers to let them know about the affiliate program and what they can get out of it if they join.
  2. Promote on Social Media – Use your social media profiles to let your customers, and your other loyal followers know that they can become affiliate partners with your online business.
  3. Incorporate Banners – Using banners on your website to emphasize your program, show people how to join, and benefits of joining your affiliate program.
  4. Blog Posts – Write blog posts to announce your affiliate program to the plugin, and even use your blog as an opportunity to explain how the program works. You can also use your blog posts to include CTAs within the posts to entice customers to join.

Offer Plenty of Details

Another great way to persuade customers to join your affiliate program is to be completely transparent and give plenty of details for customers to work with so they can make their decision. Include information such as commission rate, the purpose behind your program, types of content affiliates will be expected to use, and requirements for the program, if any (do customers need a certain amount of followers? Do they need to have a certain social media platform? Will there be an approval process for them to join?).

Offer Stellar Customer Service

When you start an online business, you quickly learn that customer service is vital to the success of the business – for many customers, great customer service is the factor that helps them decide whether or not to work with your company. Not only will this get customers on board in the first place, but it will also be another example for your affiliates to use when they are referring your company to other customers.

Offer Freebies and Surprise Deals

It’s no secret that all consumers love discounts and free stuff! Customers who have not yet decided to make a purchase with your business are more likely to when a coupon is involved, and customers are more likely to make another purchase when a discount is involved. Not only does this increase your business’ revenue, but this is another excellent way to get people talking about you and how awesome your business is.

Personalize Your Business

There’s nothing more attractive to customers than a business that knows their name. Consumers are naturally attracted to brands that offer a personalized feel and show that they genuinely care about their customers. Recognizing special events, such as customer birthdays, anniversaries with joining your organization, including their names in emails, are all excellent ways to add a personal touch to your small business and delight customers.

Actively Ask for Feedback

Your online business can’t read minds, so make sure that you have methods in place to get feedback from your customers. Asking for testimonials, offering surveys, and having suggestion boxes are great ways to see what your customers have to say about your business and keep the lines of communication open between your customers and your business. And if your customers see that you are asking for feedback and acting on that feedback, they are likely to stick with your business and want to tell others about it. 

Analyze the Data

We cannot emphasize enough how important analytics are. Anytime a customer makes a purchase with your online business, you should have a system in place to see how they found your business, what pages were viewed, which products or services were purchased, and more. You can use this information to understand the best ways to target and recruit your customers so you can convert them into affiliate partners and help you improve your customers’ experience with your business.

Segment Your Lists

As your email list grows, you will quickly find that you need segmented lists that serve different purposes in your business. You can create lists for subscribers by subscription level, the purchase amount, or you can base it on how often they interact with your customer support team. You can use these lists to customize your messaging and cater to your customers on a more personal level, based on their interactions with your small business.

Reach Out

Last but not least, reach out to your customers personally! Watch for interactions of mentions of your business online and make sure to engage. Let’s say that you wrote a blog post about your affiliate program and created a Click-to-Tweet link for your readers to use to share on social media. Anytime a customer tweets that message out, be sure to like their Tweet and tell them thank you. You can even encourage them to join your affiliate program. Not only will they be impressed that your company actually noticed their Tweet, but they’ll be more likely to look into your affiliate program and join your team!

Gathering affiliates for your program requires some elbow grease, but it doesn’t have to be impossible, especially when you already have customers actively participating in your business! We hope you will keep these tips in mind and build an affiliate program that will take your business to new heights!

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10 Ways to Prepare Affiliates for Online Promotions

In your online business, you take a lot of time laying out plans for your upcoming sale or campaign, and when you get your affiliates involved, the last thing you need is for them to be distributing off-brand or inaccurate information about your promotion.

Bad representation by your affiliates can not only hurt sales, but it can also cause potential customers to lose trust in you and even damage your relationship with your affiliates.

Thankfully, we have a few tips that we are sure will help you to better prepare your affiliates for a successful marketing campaign!

Make Sure Your Affiliates Have All The Details

The first and most important thing you should do to best prepare your affiliate network for a promotion is to provide them with detailed information about that campaign. Send them detailed information about what you are promoting, the meaning behind your campaign, how long this will last, target audience, and more. Your affiliates are creative, smart, and have their own great ways of promoting your business, so ensuring that they have all of the information possible is critical to your business’ success.

Further Reading: How to Create a Resource Hub for Your Affiliate Program’s Associates

Remind Affiliates of Your Brand

While you are being detailed about your small business sale or promotion, be sure to include information for your affiliates about your business’ brand and how important it is to maintain brand identity. One major part of your affiliates’ role in your company is to promote and emphasize your brand to customers, so you want to make sure that the representation they are providing, whether that be in blog posts, social media, or on their YouTube channel, is accurate and appropriate. 

Further Reading: How to Use Branding Effectively on Your Affiliate Site (5 Easy Methods)

Give Affiliates Useable Ideas

You’ve taken the time to plan out your promotion and you now know the vibe and appeal you are going for; However, your affiliates do not, and sometimes simply writing out your plans and expectations simply aren’t enough. Give your affiliates examples of ways that they can promote your online business using images, sample blog posts, and premade banners to help them create a promotion that will benefit both you and them.

Further Reading: 5 Tools to Help You Create Banner Images for Your Affiliate Ads

Give Affiliates Swipe Copy

Another great way to prepare your affiliates for promotions is the offer them swipe copy to use in their promotions. Swipe copy is content that your affiliates can copy and paste or use and alter to implement in their affiliate promotions. Not only does this help your affiliates save time and create content more quickly, but it also helps to ensure that your affiliates stay on brand and hit the high points of the promotion that you intended. This gives you security and peace of mind in the long run.

Further Reading: How to Create an Educational Guide for Your Affiliates

Make Good Use of Time

Timing is everything when it comes to promotions and marketing. If you have a sale, special offer, or want to inform customers of a new product or service, ensuring that this information is delivered to current and potential customers at the appropriate time is critical. Ideally, affiliates appreciate receiving notice of the promotion at least a month, if not more, ahead of time so they can prepare their copy, take or source photos, and plan out their individual content strategy. Being wise with timing can easily be a huge factor in the success of your affiliates and your promotion.

Further Reading: Why Affiliate Marketers Should Focus on Quality Over Quantity

Open the Lines of Communication

The last thing you want to do is give your affiliates information and then totally shut down. Doing this is not only rude, but it’s not beneficial for your campaign AT ALL. Keep the lines of communication between you and your affiliates by allowing them to email you and/or your affiliate support team, offering support documents and videos to help affiliates along, or even opening a Facebook group or affiliate message board so your business and other affiliates can all come together in one space and help each other out.

Further Reading: How to Promote a Positive Relationship With Your Affiliates

Offer Incentives

Who doesn’t love a good incentive? Your affiliates are already aware that anytime a sale is made using their link that they will earn a commission, but what if you added to that reward? Affiliates programs such as those in companies like Swagbucks not only offer regular commissions, but they also offer extra rewards for top referrals, or they even turn the promotion into a game, where individuals in your affiliate marketing program can team up to participate in promotions and earn bonuses. Your affiliate program is supposed to be a method of earning passive income for your affiliates, so make sure that it is worth their while and something that they enjoy being a part of.

Further Reading: 3 Ways to Reward Your Affiliates


Marketing and promotions are critically important in your online business and involving your affiliate program in your plans can help to further emphasize your efforts in ways that you may not be able to do on your own. Remember, affiliates help you to reach audiences that your typical marketing efforts may not currently be reaching and they also offer a human touch and a relatability to your campaign that customers will appreciate.

We hope these tips will help you to better prepare your affiliates for your promotions and build profitability for your business!

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How You Can Set Out Terms and Conditions for Your Affiliate Marketing Program

Creating clear terms and conditions for participation in your affiliate marketing program is no easy task. There are legal and behavioral standards to consider when designing them, which can be complicated for many business owners.

However, by following some practical tips, you can define your ground rules and ensure they meet certain legal requirements. In turn, this may help inform your affiliates of their responsibilities as well as mitigate risk to your business.

In this article, we’ll first explore the value of setting terms and conditions for your affiliate program. Next, we’ll offer tips on how to create them by using clear rules and procedures, outlining behavioral standards, and including clauses that cover intellectual property rights. Let’s get started!

Why Your Affiliate Marketing Program Needs Terms and Conditions

Terms and conditions outline a set of rules users must follow in order to continue using a certain company's products or services. This is a popular practice for many types of websites and online platforms, not just affiliate programs.

You're probably familiar with the concept from using various online services yourself:

The Terms and Conditions for Apple Media.

In the context of your affiliate program, your terms and conditions outline guidelines your partners must follow to continue receiving compensation for promoting your brand.

One key reason to include these ground rules for your affiliate program is that they set expectations for your partners in advance. A common practice is to require them to agree to your guidelines before they begin promoting your products, which helps define their responsibilities and yours.

Another reason to create official terms and conditions is that they can limit your legal liability in certain situations. You can include a clause that states you are not responsible for your affiliates' actions or content, including whether it's accurate, complete, or suitable for any purpose.

Finally, you can enforce terms and conditions through termination clauses. If one of your affiliates is deliberately breaking your rules, you'll have the power to revoke their account.

How You Can Set Out Terms and Conditions for Your Affiliate Marketing Program (3 Key Tips)

If you find creating terms and conditions for your affiliate program overwhelming, don’t worry. Here are three key tips you can put into practice to help make it easier.

1. Specify Clear Rules and Procedures for Compliance with Government Regulations

The Federal Trade Commission (FTC) is an agency of the United States government that sets out regulations businesses must follow. To be compliant with FTC guidelines, you need to ensure your affiliates disclose that they receive compensation for promoting your products in an obvious way, such as tagging affiliate posts on social media with “#ad”.

Merchants are responsible for ensuring their affiliates follow these disclosure laws. Breaking them can lead to hefty fines for your business. To protect yourself, it's wise to include a clause in your terms and conditions requiring affiliates to adhere to FTC guidelines in order to continue participating in your program.

2. Outline Behavioral Standards to Uphold Your Brand's Image

Your terms and conditions can also enable you to set behavioral standards for your affiliates. This lets your partners know what’s acceptable when promoting your products and what will not be tolerated.

For example, you can include clauses that prohibit users from spamming third party blogs or social media with their affiliate links. You can also ban unethical marketing practices such as cookie stuffing, which is the practice of embedding affiliate cookies into web pages without visitors' knowledge.

This can help you maintain your brand's positive image and authority, and prevent the negative repercussions of these practices from falling back on you. Plus, your affiliates may be less likely to try underhanded activities if they know it will put their accounts at risk.

3. Protect Your Business Against Intellectual Property Claims

Finally, your terms and conditions should include a clause about intellectual property. This includes copyrights, patents, trademarks, and trade secrets. Your contract should state that affiliates are responsible for all intellectual property right claims that may arise from their content.

By doing so, you can avoid potential lawsuits as a result of your affiliates using copyrighted images, logos, or other content when promoting your brand. This is also another chance to educate your partners on laws they should be aware of to legally market your products or services.


Creating the terms and conditions of your affiliate marketing program can be overwhelming due to the number of factors you must consider. However, by following a few key tips you can ensure you're on the right track to help protect you and your partners. 

In this post, we covered why your affiliate marketing program needs terms and conditions, and three important clauses to include:

  1. Specify clear rules and procedures for compliance with FTC regulations.
  2. Set behavioral standards of how you expect your affiliates to promote your products to uphold your brand's image.
  3. Protect your business against intellectual property claims.

Do you have any thoughts or questions about how to create terms and conditions for your affiliate marketing program? Let us know in the comments section below!

3 Ways Your Affiliate Program Can Prepare New Recruits

Recruitment is a core aspect of an affiliate marketing program's success. However, without an effective onboarding program, new partners may struggle to make sales or even violate Federal Trade Commission (FTC) rules.

That's why it's important for your affiliate program to prepare recruits. This process may include orientation, sharing comprehensive guidelines, and supplying partners with tools to help them flourish in their role.

In this post, we'll take a look at the importance of onboarding recruits. Then, we'll offer practical tips on how you can support your affiliates and prepare them to drive sales. Let's get started!

The Importance of Affiliate Onboarding

Successful onboarding is hugely important for affiliate programs. Just like any type of work, if a partner isn’t prepared well, they may struggle to make the impact you were both hoping for.

For instance, inadequate onboarding (or a complete lack thereof) may lead to poor productivity and gradual dissatisfaction. This could result in your new recruit not settling down or fulfilling the goals that they had set for themselves when they joined.

Even worse, this could result in retention issues and high turnover. After all, if your partners don’t feel engaged, they may perceive themselves as expendable. In the end, losing recruits will prevent you from building a stable affiliate program.

This isn’t just about welcoming them to your business, either. If new affiliates aren’t aware of legal requirements, such as displaying disclosures, they could incur fines from the FTC. This is bad for them, but could also reflect poorly on your program.

With onboarding, you can give your recruits a solid impression of your brand’s scope and values. When they understand your objectives, targets, and what their role will be, they’ll be prepared to effectively implement affiliate marketing to their own benefit and yours.

3 Ways Your Affiliate Program Can Prepare New Recruits

Fortunately, there are a number of options when it comes to methods for supporting your recruits. Here are three ways you can get your partners up and running from the get-go.

1. Have Orientation Training In Place

One method of getting recruits ready is providing a formal orientation. It’s easy to get lost in a new environment. Without the right support, your new partners could quickly become overwhelmed.

When you create your training process, it might be smart to cover topics such as how to create and share disclosures, navigate your affiliate dashboard, and track commissions. To help guide them through the process, you could assign mentors to each of your new partners.

This might be a generous affiliate with plenty of experience under their belt, or someone from your own marketing team. Mentoring can help develop a sense of community and nurture strong relationships that may help individuals feel valued in your program.

Ultimately, communication is important when it comes to orienting recruits. Regular email updates are a solid start, but there are other options. A solid welcome message is not only easy to create, but can direct recruits to further resources they may need.

To set one up using Affiliate Royale, navigate to Options > Dashboard. Here, you can write your custom welcome message:

Dashboard settings in Affiliate Royale.

Click on Update Options to save and publish it. 

2. Provide Affiliates With Clear Guidelines

Guidelines can help new recruits seamlessly integrate into your program. Your directives should cover your values and best practices, such as adding disclosures and maintaining your brand's voice.

Indeed, clear guidelines can be especially valuable to ensuring your program is in full compliance with the FTC. Such safeguards may be just what you need to protect your brand and against serious consequences if your affiliates violate disclosure laws. 

Of course, building up a series of guidelines is an on-going process, and it can be a lot of information for partners to digest at once. Given this, try to keep yours simple and remember to notify partners of any updates.

Also, look to break up text with media, such as screenshots, infographics, and videos. Consider using examples to illustrate key guidelines. You can also organize content in a resource hub on your website to centralize your materials.

Finally, you might want to use Frequently Asked Questions (FAQs) as another means of directing new partners to your guidelines. An FAQ page can provide vital answers no matter when your affiliates find themselves needing information.

3. Supply Your Partners With Relevant Materials

When a recruit is fully equipped with relevant marketing tools, they’re more likely to hit the ground running. With that in mind, providing affiliates with helpful materials can ease their transitions into your program.

For instance, you might want to share lists of recommended resources – such as specific WordPress plugins – for your new partners to utilize. By gathering them together on a readily available page, you can ensure that your affiliates won’t waste time searching for tools to improve their marketing skills.

Similarly, your affiliates may not feel comfortable creating graphics to promote your products. To give them a leg up, you can share some visuals they can use through your resource hub.

With Affiliate Royale, the process of uploading banners and ads is easy. To do so, go to Affiliate Royale > Links & Banners. Next, click on the plus sign:

Add Links & Banners page on Affiliate Royale.

From the dropdown menu, select the Banner option. Then, it’s just a matter of uploading your file, adding explanatory info, and providing a target URL:

Option to upload a banner on Affiliate Royale.

Finally, click on the Update Links & Banners button. Once that's done, your affiliates can access your materials and incorporate them on their websites or in promotional content.


Attracting new recruits is an integral aspect of managing a thriving affiliate marketing program. However, once they've joined, you need to ensure they're fully prepared to succeed.

In this post, we shared three ways you can prepare your affiliate program's recruits:

  1. Create orientation training for your new members.
  2. Ensure you have clear guidelines to help direct your partners.
  3. Supply them with resources and materials they need for a solid head start.

Do you have questions about how you can ensure that your recruits are properly prepared for your affiliate program? Ask away in the comments section below!

4 Ways You Can Create Engaging Product Pages for Your Affiliate Program

Creating engaging product pages for your business is an essential but sometimes difficult step. There are many aspects of design and User Experience (UX) to consider which can make building them more complicated than you might expect.

Fortunately, there are some proven ways to make your listings stand out to visitors as well as potential affiliates. As a result, people will be more likely to sign up to become ambassadors for your brand and drive traffic to your product pages.

In this article, we’ll start by explaining why professional product pages matter to your affiliate program. We’ll then discuss four tips for optimizing yours. Let’s get started!

Why Engaging Product Pages Matter to Your Affiliate Program

At first glance, it may seem like your product pages and your affiliate program are two areas of your brand that have little to no overlap. However, the way you display your merchandise online is actually highly important from a recruiting standpoint.

When potential affiliates assess your site, they want to be assured that your listings have a reasonable chance of converting visitors into customers, as this is how they earn commissions. If your pages are lacking in this area, you may find it difficult to convince people to promote your products.

Similarly, affiliates who've already joined your program may grow frustrated if they're working hard to send customers your way but aren't getting paid. Optimized product pages can keep them happy so your retention rate stays high.

4 Ways You Can Create Engaging Product Pages for Your Affiliate Program

Optimizing your product pages requires a few key components. Here are four strategies you can utilize to make yours stand out to potential affiliates and customers.

1. Use Informative and Clear Descriptions

An informative description clearly defines what a product does and the benefits of using it, along with any pertinent details. This is a vital part of your pages, as 20 percent of shoppers will not purchase an item if they feel there's missing or unclear information.

On the other hand, comprehensive, well-written content can help customers make fully-informed purchasing decisions. Likewise, affiliates may use these details to promote your brand and improve your conversions.

When creating your product descriptions, clearly state the item’s intended use and how customers can benefit from owning it. It’s also important to list other relevant information such as dimensions, weight, and variations:

An example of an Amazon product description.

Depending on what types of products you sell, bullet points or subheadings may be useful for breaking up key details into readable chunks.

2. Include Calls to Action (CTAs)

A CTA prompts site visitors to act. Some examples can be seen on e-commerce pages that feature a Buy Now or Add to Cart button:

An example of an Amazon CTA.

CTAs for product pages are important because they guide customers towards making a purchase. Not only that, but 90 percent of visitors who read your page titles will also read your CTA copy, which underlines their importance.

For optimizing your CTAs, consider the following tips:

  • Apply text on your buttons that compels users to act such as “Try Our Free Demo,” or “Buy Now.”
  • Experiment with different color choices for your buttons. Choose one that matches your site's design but still stands out.
  • Use large and legible text. It should be big enough to read and capture users' attention right away.
  • Create a sense of urgency to improve click-through rates. You could try: “Sign up today and get 30 percent off!”
  • Place buttons above the fold so visitors can see them without having to scroll down.

Beyond e-commerce, you can also craft CTAs to encourage shoppers to sign up for your email newsletter, or even to prompt potential partners to sign up for your affiliate program.

3. Feature Excellent Photographs

High-quality product images are key to accurately depicting the items you're selling. Customers and affiliates should be able to clearly see visual details such as stitching up close. This replicates the experience of in-person shopping:

A product image showing an up-close look at a USB C cable.

Photos are important because they are often the first thing that people pay attention to when a page loads. When shopping, people want to be assured that your product matches what they're looking for. Assessing the item visually is a key step in that process.

In fact, shoppers cite product photography as the number one thing they want more of from online brands. Delivering on this front could help you stand out from your competition.

There are a number of factors that contribute to creating excellent product photographs, such as:

  • Using a consumer DSLR camera or modern smartphone
  • Showcasing multiple angles
  • Using a white background
  • Saving your images in the ideal dimensions specified by your WordPress theme

In some cases, it may be worth your while to hire a professional product photographer to create your store's images.

4. Ensure Your Pages Load Quickly

According to Google’s mobile page speed study, a site’s bounce rate increases every second it takes for a page to load. The same principle also applies to desktop versions of websites. Additionally, 47 percent of online shoppers expect webpages to load in two seconds or less.

Optimizing the performance of your product pages is therefore key to maximizing conversions and by extension keeping your affiliates satisfied. There are a number of steps you can take to improve your site's loading times, including:

  • Compressing your image files
  • Minifying your site's code
  • Implementing browser caching
  • Employing a Content Delivery Network (CDN)
  • Removing unused WordPress plugins and themes

Platforms such as Google PageSpeed Insights and Pingdom Tools can help you test your current loading times to provide a baseline to work off of.


Creating engaging product pages for your brand is not an intuitive process for most website owners. There are many aspects to consider and experiment with, which can make the process feel overwhelming.

In this post, we covered four ways that you can create quality product pages to help your affiliate program succeed:

  1. Use informative and clear descriptions on each page.
  2. Include compelling CTAs to boost conversions.
  3. Feature excellent photographs to showcase your products.
  4. Ensure that your pages load quickly to reduce bounce rates and increase sales.

Do you have any questions about product pages and how they relate to your affiliate program? Let us know in the comments section below!

Why Industry Knowledge Is Vital for Affiliate Programs

Having industry knowledge is critical for an affiliate marketing program to stay competitive. Without it, you could struggle to stay on top of the latest trends and tactics. This can lead to a negative impact on sales and overall performance.

Taking steps to build your industry knowledge can give you access to information that could be leveraged by your program and your affiliates. With effort, it may turn into new strategies and techniques to drive sales and click-throughs. 

In this article, we’ll first take a look at what ‘industry knowledge’ means. Then, we’ll offer practical tips for you to build yours to benefit your affiliate program. Let's get started!

Why Industry Knowledge Is Vital for Affiliate Programs

Industry knowledge consists of information on trends, practices, and processes related to your field. To stay effective, affiliate programs need to stay up-to-date on developments not only in their brands' niches, but also in marketing.

Your partners rely on your expertise to help them show off your products in their best light. Knowing the ins and outs of your industry can provide you with key details you can share with your affiliates to pass along to customers and drive sales.

No matter what area your brand is focused on, industry knowledge can help your affiliate marketing strategy, too. Understanding the landscape of this growing field can help you stay competitive when it comes to commission rates and other benefits.

Ultimately, your affiliate program needs partners who are authoritative on your products, brand, and niche. Bolstered with more thorough knowledge, your affiliates can promote your business in a way that entices leads, resulting in higher sales rates.

How You Can Build Industry Knowledge as an Affiliate Marketer (3 Key Tips)

If you’re not familiar with the practice of building industry knowledge, it could seem overwhelming. Thankfully, there are a few ways you can make it easier.

1. Look to Leverage Networking

Networking can benefit your affiliate program in a number of ways. Firstly, it can be a productive means of making meaningful connections with other brands in your field, as well as other marketers. This may help you find opportunities for collaboration, or even introduce you to influencers you can recruit.

Similarly, networking could also be an opportunity to increase your industry knowledge. Specifically, it enables you to learn more about what others are doing to progress their brands, products, and marketing strategies.

Learning about the practices and principles of others in your field can tip you off to methods you can leverage to gain a competitive edge. For instance, if you discover that other businesses in your industry offer higher affiliate commission rates, you may be able to match them to attract new partners.

As we'll discuss later, conferences can be one way to network effectively. However, there are alternatives, such as social media and online business communities. These can be productive environments for exchanging ideas, tips, and advice to further your program.

2. Tap Into Industry News

No matter what field you're in, keeping tabs on industry news is important. It can provide you with valuable insights into a whole slew of trends, tactics, and insider tips that can broaden your knowledge and therefore improve your brand.

Of course, finding news sources that are relevant to you can be tricky. If that proves to be the case, consider platforms such as podcasts, trade journals, LinkedIn posts, and blogs. By varying where you find information, you can tune in to a wide range of perspectives to broaden your industry knowledge.

The latest advancements in your industry may also be useful to your affiliates. By pointing out key sources they should follow, you can provide key information your partners can mention in their promotions to drive sales.

You may want to centralize these references on a resource hub to help your affiliates stay ahead and up-to-date. One way to achieve this is by using our Affiliate Royale plugin: 

The Affiliate Royale plugin landing page.

When you share your favorite sources via a resource hub with your affiliates, you’ll be supporting their success. They can then use industry news to your mutual benefit.

3. Attend Affiliate and Industry Conferences

One of the best ways to stay on top of your affiliate marketing game is to attend conferences. There are dozens of these events held every year. They may provide you with access to some of the foremost figures in your sector, and information about changes in best practices.

Moreover, experts will be able to offer plenty of insights into future trends. Naturally, that may give your program a competitive edge since these conferences can provide you with knowledge you can adapt to meet your affiliates' needs.

If you become a sponsor at a conference, you could also use this as an opportunity to recruit new partners. Many affiliates attend these events looking for brand deals, so they're already open to listening to what you have to offer.

However, there are also industry conferences you may want to attend. They can be useful for staying up-to-date on trends and advancements in your field. Again, this can go on to help you develop and sell your products.

With all that information at your disposal, you can make the necessary preparations to maximize your short and long-term plans. By learning from authorities in your industry, you can formulate new strategies, onboard their tips, and make adjustments to your current tactics if necessary.

Through the knowledge and tips you gain from leaders in your niche as well as affiliates, you can incorporate new information and methods into your campaigns.


Industry knowledge can provide for your affiliate program with a much-needed boost to help it stay competitive and effective. By seeking it out, you can gain access to valuable information such as trends, tactics, and general advice you can use to strengthen your brand.

In this post, we covered three different ways you can build up your industry knowledge:

  1. Network to develop professional relationships.
  2. Tap into industry news for up-to-date information.
  3. Attend conferences to gain access to expert insights.

Do you have any questions about how you can build industry knowledge as an affiliate marketer? Tell us in the comments section below!

How to Create an Educational Guide for Your Affiliates

When an affiliate program has recruits that hit the ground running, they can quickly see the results in their sales and Click-Through Rate (CTR). Conversely, when your partners struggle, they may become overwhelmed and their productivity might slip significantly.

With that in mind, it's important for your program to give its affiliates all the resources they need to flourish. One solution is to provide them with an educational guide to inform their actions and help them when they need it.

In this article, we'll first take a look at the importance of creating affiliate educational guides. Then we'll offer some tips for developing one for your program. Let's get started!

The Importance of Educational Guides for Affiliates

Any line of work can see the benefits of providing access to educational guides. These resources can shape a person's understanding of what is expected of them at a new business, codify your company's values, styles, and goals, and quickly familiarize individuals with other basics they need to do their job well.

However, educational guides can be especially beneficial for affiliate programs. Consider how new recruits may not be familiar with the tools available to help them if they've never promoted products for a brand before.

A written guide could also give them the information they need to be up-to-date on important issues such as Federal Trade Commission (FTC) compliance. After all, breaching FTC regulations can reflect negatively not only on individual affiliates, but your business as well.

Moreover, guides are dynamic. As your company changes, they can be revised to meet your evolving requirements over time. This can make them a versatile asset for your program, ensuring your affiliates won’t be out of the loop.

Ultimately, your program's official affiliate guidelines can act as a form of communication to deliver critical information to your partners. Plus, it will always be available for influencers to reference if they're feeling stuck.

How to Create an Educational Guide for Your Affiliates (4 Key Tips)

Often, it’s prudent to make your guidelines comprehensive without overwhelming new recruits. Here are four key tips for producing an educational guide that won’t leave your partners scratching their heads. 

1. Include Affiliate Marketing Do's and Don'ts

One of the most important facets of an educational guide for affiliates is including industry ‘do's' and ‘don'ts'. Indeed, foundational knowledge of how your partners should promote your products is the most critical aspect of this resource. 

For instance, you could provide a summary of FTC requirements for affiliates. In particular, that might include information on link disclosures, wording disclaimers, and how to display them.

Ultimately, whenever you promote something on social media and stand to gain from it (even if you're not receiving money), your position needs to be disclosed to the public. This is one step to keep you and your affiliates safe:

Gal Gadot disclosing her paid partnership with Smartwater in an Instagram post.

Likewise, do's and don'ts could also encompass stylistic considerations, marketing techniques, Search Engine Optimization (SEO), and more. Armed with the knowledge of what is and isn't the right approach, your affiliates may feel more emboldened to pursue sales and click-throughs. 

To that end, when creating your affiliate marketing guide, it’s often wise to create separate documents for each subject. This way, your affiliates can search for exactly what they want to know, and have a way to break down information into digestible portions.

2. Brand Your Program's Guide to Promote Your Identity

Throughout your educational guide, it's smart to make it clear that it belongs to your brand. After all, this resource will likely be a fundamental part of your onboarding process, and might be some affiliates' first exposure to your program.

By branding your guidelines, you establish in the eyes of your recruits a strong and explicit identity for your program from the get-go. They can then immediately start to absorb the tone, style, and overall feel you want to portray.

As an established brand, you likely already have all the materials necessary to stamp your identity on your affiliate guide. Namely, you could place your logo or relevant banners in your documents, and follow the stylistic requirements you use for other marketing content, such as blog posts or emails.

All that can go a long way to nurturing an appreciation of your brand's identity among your recruits. They can then fully process and internalize these features for their own future use.

3. Look to Other Guides for Inspiration 

If you haven't written an extensive online resource like an affiliate guide before, you may be at a loss as to where to start. Not only do you have to take into account the content you must create, but also how to present it. Above all, you want it to be easy to understand and visually appealing.

However, don't fret if you’re unsure where to start. There are plenty of guide templates online, some of which are freely accessible. You can also check out examples that are often included in showcase lists:

A style guide produced by Apple.

These can give you helpful pointers as to what may work best for you. By studying your competition and other successful programs, you can adapt your own content into an educational affiliate guide that makes sense for your brand.

4. Distribute Your Guide to Current and Incoming Affiliates

Once you have some informative resources ready to go, your next step is to get them into the hands of your affiliates. To get started, consider centralizing them onto a single, easy-to-access resource page.

By doing so, you can have a ready-to-share link to your complete affiliate educational guide. You could easily include it as part of your site's welcome message to new recruits.

One way to do this is through a plugin optimized to facilitate communication between your program and its partners. Affiliate Royale is one such tool.

To share your new guide with your partners, install and activate our Affiliate Royale plugin on your WordPress site. Then, navigate to Affiliate Royale > Options > Dashboard:

The Affiliate Royale Options page.

Here, you can create a welcome message. Then, scroll down to the bottom of the page and look for an option labeled Custom Nav Pages:

The Affiliate Royale Custom Nav Pages option.

This feature enables you to place custom navigation links in your affiliates’ online dashboards, providing them fast access to any educational guides you create. Remember to click on Update Options when you're done.


Your affiliate program needs partners who don't feel lost. By offering them clear guidelines, you can support them from the beginning so that they're confident enough to thrive in their role promoting your products.

To create your own affiliate educational guide, remember the four tips we shared in this post:

  1. Include important do's and don'ts of affiliate marketing.
  2. Incorporate your brand identity.
  3. Look to other guides for inspiration.
  4. Distribute your guide among your affiliates.

Do you have any questions about creating and using educational guides for your affiliate marketing program? Let us know in the comments section below!