3 Ways to Increase Conversions for Your Website Today

increase conversions on your website

You’ve probably invested a lot of time and money into your website. It’s the hub of your online business – but is your investment paying off? Are you getting maximum results, or missing out on key opportunities?

The answers to those questions can be found by tracking your conversion rate. This is the percentage of site visitors who take an action you desire – whether that’s signing up for an email newsletter or completing a sale. It’s a clear indicator of your website’s effectiveness, and best of all it can be improved.

In this article we’ll discuss three proven tactics for boosting website conversion rates. Let’s get to work!

What Your Conversion Rate Is (And Why It Matters)

Let’s say you’ve created a landing page with a call to action (CTA) asking website visitors to download a free PDF. On average, that PDF is getting ten downloads per month. You’re not happy with that number and you want to improve it, but how?

It’s hard to know where to start, because the number of downloads only tells part of the story. For example, if you have 100 website visitors per month and ten people download the PDF, your conversion rate is 10/100, or 10%.

In other words, ten out of every 100 people follow through on your CTA. That’s a pretty impressive conversion rate, and it’s a good indication that investing the time or money required to attract more traffic will increase those conversions.

On the other hand, if you have 10,000 visitors per month and the same 10 downloads, your conversion rate is 10/10,000, or 0.1%. That’s a big difference.

A 0.1% conversion rate lets you know there’s likely a problem that generating more traffic won’t fix. Instead, you need to investigate and see why you’re missing so many opportunities with the traffic you’re already getting.

As this example illustrates, your conversion rate tells you how effective your website is at getting visitors to perform key actions. It helps you know whether your CTAs are making an impact, and gives you a starting point for making improvements. That’s why understanding and improving your conversion rate is key to your website’s overall health and success.

3 Ways to Improve Your Conversion Rate

Whatever your conversion rate is right now, it can be improved. The following three strategies are excellent ways to get started.

Be sure to calculate your site’s conversion rate before and after you try any of the methods suggested below. By doing this, you’ll be able to measure the impact of each change and see how it translates into real-world results (such as new leads and increased revenue).

1. Use Strong Calls to Action

A CTA invites your website’s visitors to take a specific action. It usually takes the form of a button prominently positioned on the home page or landing page of your site. Your CTA might invite people to fill out a form, download a free offer, buy a product, or otherwise “take the next step”:

A CTA example for WooCommerce.

If you want to convert visitors into customers, or build a strong community around your site, a strong CTA is essential. Quality CTAs capture leads that you can nurture over time and convince to take whatever actions matter to you.

Naturally, if your site lacks clear CTAs, the first step is to add one. Even if you already have a CTA, however, chances are it can be improved. A strong CTA is:

  • Clear: Visitors should know what you’re asking them to do, why they should do it, and how to get started.
  • Action oriented: Use verbs and words with impact, and remember to be direct and concise.
  • Free of distraction: Remove page clutter or other distracting messages; it’s usually best to have a single CTA that stands out on the page.
  • Simple: Use short forms, and limit the number of clicks required by your visitors.
  • Visually appealing: Design your CTA using suitable colors that attract engagement.

It may take a little practice, but soon you’ll be designing top-quality CTAs with ease. If you need some inspiration to get you started, there are plenty of excellent examples online.

2. Conduct A/B Testing

A/B testing pits two versions of a web page against each other. Some visitors are shown one version while others see an alternative, and the page that converts more leads is the winner.

This kind of systematic testing enables you to improve your website's elements with confidence, because you’ll know what changes work better for your audience. For example, you can test different button colors to see which one converts more traffic. You could also try out two different headlines, to see which one grabs more of your readers’ attention.

You can test any variable on a web page, and any type of content. What’s most important is to focus on one change at a time. If you show visitors two drastically different pages and one is more effective, you won’t necessarily know why. If the pages are identical save for the wording on one button, however, you’ll know which version you should retain and why it's working.

There are several tools available to help you conduct A/B testing on your WordPress website. A great place to start is with the Nelio A/B Testing plugin:

The Nelio AB Testing plugin.

This solution is free, although there are premium upgrades available. It makes setting up and conducting tests easy, right from your WordPress dashboard.

Of course, there are other options as well. If you’re a Divi user, you can take advantage of the Divi Leads feature. Alternatively, if you want something that’s not WordPress specific and you’re already using Google Analytics, Google Optimize is worth a look.

3. Create an Affiliate Marketing Program

Making improvements to your website is a smart way to increase conversions. However, the best site in the world won’t do much good if no one visits it. You’ll also need to get the word about there about who you are and what you do.

Fortunately, you don’t have to market your business alone, and you don’t need to hire an expensive sales team. Instead, you can get the job done with affiliates. They market your product to their audiences, and receive a commission on any resulting sales.

Affiliates are a low-risk way to increase your marketing reach, since you only pay for successful conversions. An affiliate marketing program also gives you access to new audiences you may not have been able to reach otherwise. This strategy can be very effective at improving your website’s conversion rate, by steering pre-qualified traffic to your site.

Best of all, it’s easy to set up an affiliate marketing program with Affiliate Royale:

An affiliate dashboard.

Our plugin includes everything you’ll need to manage your program, track and pay your affiliates, and start earning money in a few short steps.


If your website conversion rate isn’t what you want it to be, don’t worry. There are plenty of ways to enhance engagement and capture missed opportunities, and many are relatively simple and low-cost to implement.

To recap, here are three of the best strategies for improving your site’s conversion rate:

  1. Clarify and strengthen your CTAs.
  2. Employ A/B testing to learn what works and what doesn’t.
  3. Create an affiliate program to drive motivated, qualified traffic to your website.

How are you planning to increase your conversion rate? Share your thoughts in the comments section below!

How to Get Started with Affiliate Marketing for Bloggers

affiliate marketing for bloggers

Writing a blog can be so much more than just a passion project. In fact, it can provide you with an income. Whether that income is your main income or a side income is up to you. 

How is this possible you ask?

Simply put: affiliate marketing. 

Bloggers can make great money through affiliate marketing, and it's not complicated to get started. The only limit you will encounter is you. It will just take time, effort, and a bit of luck.

In this article, we'll talk about the steps to getting started in affiliate marketing for bloggers. You'll learn how to turn your blog into a cash-making machine and how you can increase your income to the amount you desire. Let's get started!

Step One: Choose the Product

It's critically important that you choose to represent a product you like that is related to an industry you want to write about. Once you've decided on a product, check to see if individual companies you prefer have affiliate marketing programs. Not all will, but you'll find that it's more common than you might think.

Step Two: Set Up as an Affiliate

With your product picked out, it's time to set yourself up as an affiliate. Take some time in this step to read through all the information provided by the affiliate program. You'll want to pay attention to:

  • Payment amounts
  • Payment schedule
  • Legal obligations
  • Restrictions

Individual programs will require you to take different steps to get started. Be sure to follow them carefully. This can be a lengthy process depending on who you're doing business with. 

Rest assured, affiliate programs want your help in selling their products. Even if it takes some time, they'll make the setup process worth your while in the end.

The commission you earn per sale will depend on the program and the product. The more value the product has, the higher the commission is likely to be.

Step Three: Promote the Product

With everything in place, it's time to turn your blog into a cash machine. The affiliate program will assign you a URL for linking to its product. You'll want to make sure you're using the link strategically to maximize click-throughs.

The ThirstyAffiliates plugin is a great place to start. It allows you to cloak long, unattractive affiliate links, protect your commissions from theft, and
automatically insert affiliate links into blog posts easily.

Speaking of blog posts, long form content is one of the best ways to promote products. Things like product reviews allow you to go in depth on a product, which provides plenty of opportunities to drop in your affiliate link.

Take some time to look through Google for investigational keywords. Words you'll come across frequently include:

  • Best
  • Review
  • Compare
  • Alternative

These words help you to figure out the types of posts to create. As you start to see results, take some time to see what brought people to you. You can use Google Analytics to see exactly what keywords people used to find your site. Simply go to Google Analytics, type in Acquisition > Search Console > Queries

Also, make sure to include methods to generate email lists. Check out post on email marketing for some helpful ideas. You might also consider running special offers whereby email follow up automation will help you maintain contact with your new audience members. Follow Up Fred is a great platform offering this type of automation.

Step Four: Get Paid – Repeat

As you develop more posts on your website, the chances to make sales will increase. As long as you're following the legal obligations of the platform, you'll enjoy regular payouts. Keep seeking new products you can promote to maintain a steady flow of income.

Also, make sure to there's a common thread running between the products you promote. If you decide you'd like to branch out into new territory, your best bet is to start a new blog. This will help to maintain your position as an authority in one subject and will prevent your blog from looking like an affiliate marketplace.

Final Thoughts

It is possible to promote affiliate products using various methods. But blogging is one of the easiest and best ways to start on the path to earning some passive income. 

Just keep repeating these four steps, and you'll keep making money. It's that simple! Expand on the different steps, and your rewards will be even greater. Most importantly, have fun! You'll find that the more engaging your content, the higher returns you'll enjoy.

Do you have questions about how to get started with affiliate marketing for bloggers? Ask away in the comments!

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Top 8 WordPress Plugins for Affiliate Programs in 2021

wordpress plugins for affiliate programs

Although running an affiliate program can help you increase brand awareness and even skyrocket revenue, it often takes significant effort to build a successful strategy.

To ease the process, you might consider extending your WordPress site’s functionality with plugins. However, it can be challenging and time-consuming to figure out the top options.

Fortunately, picking the right plugin solutions to help you run your affiliate program more effectively is not overly complicated. What’s more, we’ve put together a list of some of the best options available. By using them, you can progressively build out a marketing plan that's well-suited to your business. 

In this post, we’ll introduce eight WordPress plugins for affiliate programs. We’ll explain what each has to offer, as well as their key features and pricing options. Let’s dive right in!

1. MemberPress

The MemberPress plugin.

First on our list is MemberPress, a WordPress plugin for building membership sites. You can use it to create, manage, sell, and track subscriptions. When it comes to your affiliate program, you might use it to set up free memberships for your partners to grant them access to exclusive content and other resources.

Some of MemberPress' key features include:

  • A self-serve user dashboard
  • Integration with Affiliate Royale
  • Fine-grained access control for granting (and revoking) access to posts, pages, feeds, communities, and more
  • The ability to run promotions and giveaways based on coupon generation
  • The ability to create and sell online courses

Price: There are three plans available. The most basic starts at $149 per year while the Pro plan runs up to $349 per year.

2. Affiliate Royale

The Affiliate Royale plugin.

Next is Affiliate Royale, a WordPress plugin built specifically for creating and managing affiliate programs. You can track the performance of your partners based on the number of clicks they generate. This plugin also enables you to monitor sales and payments, all from within your WordPress dashboard.

Some key features of Affiliate Royale include:

  • A straightforward setup
  • Easy configuration for commission levels, payment systems, promotional links, and banners
  • A personalized dashboard for your affiliates where they can monitor their statistics, edit their account details, download promotional materials, and more
  • Integration with many shopping carts and payment gateways

Price: The merchant edition starts at $85 per year and is suitable if you’re running your first affiliate program. It costs $165 per year to upgrade to the developer edition.

3. Pretty Links

The Pretty Links plugin.

Pretty Links offers a solution to a common challenge in affiliate marketing – intelligent link management. With so many affiliate tracking links to create and distribute, it's important to have an easy way to stay on top of them.

It's also helpful to your partners if you shorten them for easy inclusion in blog posts and social media content.

Some key features of the Pretty Links plugin include:

  • Shortening, cloaking, tracking, and sharing of affiliate links
  • A central place to manage social links, redirects, and affiliate links
  • The ability to add relevant links to blog posts automatically
  • Multiple link redirection options
  • Click count tracking for affiliate links

Price: There are three plans available. The first starts at $49 per year and the most expensive is $149 per year.

4. ThirstyAffiliates

The ThirstyAffiliates plugin.

ThirstyAffiliates offers a way to help bloggers make money more easily by cloaking long and ugly affiliate links. The process also protects commissions from theft since some malware can hijack URLs recognized as affiliate links and prevent your partners from earning revenue.

Top features of the ThirstyAffiliates plugin include:

  • Automatically integrates keywords in your links
  • Generates comprehensive reports to help you track performance
  • Enables you to alter destinations for international clicks via country targeting
  • Intelligently uncloaks specific links (for example, to comply with Amazon’s terms of service)

Price: A one-site license for single-site owners costs $49 per year, while a five-site license is priced at $99 per year. There’s also a ten-site license available for $149 per year.

5. WPForms

The WPForms plugin.

WPForms is a powerful and user-friendly drag-and-drop WordPress form builder. You can start with prebuilt templates and also use conditional logic when building complex forms. This can come in handy when creating your affiliate signup forms.

Key features include:

  • Easily embed forms into blog posts, pages, sidebars, and more
  • Prevent spam submissions
  • Create multi-page forms to improve user experience
  • Integrate forms with platforms such as Paypal, Stripe, Mailchimp, and more

Price: Starts at $39.50 for the most basic plan and goes up to $299.50 per year for the highest-tier plan.

6. MonsterInsights

The MonsterInsights plugin.

MonsterInsights enables website tracking across different devices and campaigns. It can help you use analytics to monitor the performance and effectiveness of your affiliates. You can view real-time statistics and Google Analytics within your WordPress dashboard.

MonsterInsights can help you:

  • Track clicks on affiliate links, banner ads, and other outbound links
  • Help your site stay compliant with privacy laws such as the General Data Protection Regulation (GDPR)
  • Integrate with plugins such as WooCommerce, WPForms, MemberPress, Pretty Links, and more
  • Attribute links, which lets you learn which call to action (CTA) buttons and links are receiving the most clicks
  • Track multiple metrics to understand data such as how your site is being used or when your posts see the most engagement

Price: There's a free version with limited functionality available. The Plus plan is priced at $99.50 per year, and costs go up from there.

7. RafflePress

The RafflePress plugin.

One solid way to grow your subscriber list, website traffic, and engagement is to host giveaways or contests or enable your advertising partners to do so. This is exactly what RafflePress helps its users to achieve.

Some key features of RafflePress include:

  • A drag-and-drop builder
  • Prebuilt templates, which are responsive and mobile-friendly
  • Tools to prevent fraud entries
  • Social media integrations with Facebook, Twitter, Youtube, and more

Price: The most basic plan is priced at $39.20 per year for one site. This goes up to $79.20 per year for three sites, $159.20 per year for 20 sites, or a $359.20 one-time payment for unlimited sites.

8. SmashBalloon

The SmashBalloon plugin.

The final plugin on our list, SmashBalloon, enables you to display customized content from different social media networks such as Instagram and Twitter. You could use SmashBalloon to incorporate social media feeds featuring your influencers on your website.

Some of the most prominent features of this plugin include:

  • Ability to set up search-engine-friendly social feeds in WordPress without hiring a developer
  • Match your feeds to your brand style and identity
  • Include likes, shares, and comments for social proof
  • Enable users to engage with your social content right from your site

Price: To integrate feeds from any one of the four social platforms available, you can subscribe for $49 – $149 per year, depending on how many sites you want to use it on. You can also choose the All-Access bundle (which includes feeds from all four platforms) for a discounted price of $299 per year.


While WordPress is powerful by default, you may require extra functionality to help boost your effectiveness as a business owner. Fortunately, there are some solid plugin options – such as those we presented above – that can help out.

To recap, there are many great WordPress plugins for affiliate programs that can help make your program more effective. You can set up free memberships for your partners to grant them access to exclusive content using MemberPress, monitor affiliate sales and commissions with Affiliate Royale, manage links with Pretty Links, and more.

Do you have any questions about the best WordPress plugins for affiliate programs? Let us know in the comments section below!

How to Partner with Affiliate Publishers Successfully (3 Tips)

how to partner with affiliate publishers successfully

It can be daunting to entrust your reputation to a third party. Due to their key role in your marketing plan, your affiliate partnerships with publishers can make or break your business.

That's why knowing how to partner with affiliate publishers successfully is so important.

After all, potential customers may likely encounter your brand or product for the first time through these publishers.

Maintaining good relationships with your affiliates is easier when you have a solid fix on your brand identity, customer base, and effective communication.

By keeping these foundational pieces in place, your affiliates will know exactly what’s expected of them and how to meet those goals – and hopefully exceed them.

In this article, we'll explore three constructive tips to help you partner with affiliate publishers successfully, so you can take your business to the next level. Let's get to it!

1. Start With the Customer in Everything You Do

customers first

You’re in business with your publishing partners to sell products and make a profit. However, these common goals are not the glue that holds your relationships together. Successful long-term arrangements happen around shared audiences.

Your products are made to help your ideal customer. Publishers write content to gather, influence, and motivate a specific target reader. Mutually rewarding partnerships are formed at the intersection of the audience you have in common.

When you start with the customer first, you'll know what products to make. You can understand your audience's problems and create valuable solutions for them. This leads to satisfied customers, which generates growth and profits.

However, it doesn’t end there. Happy customers grow your publisher’s audience in size, loyalty, and enthusiasm, too. It’s a win for everyone.

Also, starting with the customer can help you figure out which publishers to partner with. You’re not just looking for affiliates who like your product and believe they can sell it.

These may produce results in the short term, but success will vary with each product since their audience may not include your ideal customer.

2. Model Your Brand Everywhere

brand awareness

Your brand communicates the value you bring. It tells people what they can expect from your business and its products. While this often happens through the use of graphics, colors, and words, your brand is much more than a logo.

Just about everything related to your business communicates something about your brand. The language you use in your emails, the promptness of your responses, the way you make decisions, and much more can all influence how people perceive your company.

If you don’t take charge of these spoken and unspoken messages, people will draw their own conclusions. A well-branded business knows what it values and what it provides. It also communicates its identity in a purposeful and intentional way.

This concept should also come into play when finding publishers to work with. In short, don’t collaborate with affiliates whose personal brands don’t align with yours.

Here are a few steps you can take to better your branding:

  • If you haven’t already done so, clearly define your brand. Know your business' identity, values, and motivations.
  • Make a list of touch points – areas where your brand comes into contact with affiliates and customers. Note these points of interaction and the content and elements involved in each.
  • Provide branded assets for your affiliates. You can do this easily using Affiliate Royale’s banners feature. It enables you to create digital assets featuring your branding that publishers can use to promote your products on their platforms, creating consistency across your marketing channels.

If you know your brand and can communicate it effectively to your publishers, they will in turn portray it accurately to their audiences.

3. Always Be Communicating (ABC)

always be communicating (ABC)

Communication is the backbone of any affiliate marketing program. Successful partnerships depend on communication that is frequent, open, and productive.

Here’s a quick checklist to help you cover your bases when communicating with your publishing partners:

  • Set up your communication channels as a loop, not a one-way line.
  • Share the wins – highlight successes, large and small. Spread the credit around.
  • Share the struggles. Ask for input to help affiliates overcome obstacles and improve your products and procedures.
  • Help publishers succeed with educational guides that detail essential information and best practices.
  • Create a resource hub that publishers can quickly access for help.
  • Be accessible via multiple channels. You can use phone, email, social media, automated chatbots, and more.
  • Be known for quick and helpful responses.
  • Try an email service such as Mailchimp or AWeber to send an affiliate newsletter to inform and motivate your valued partners.
  • Take advantage of Affiliate Royale’s dashboard to facilitate communication with your affiliate network. We’ve included powerful tools and reporting features to help you strengthen the partnerships you depend on.

A thoughtful communication plan helps you anticipate problems. It’s an organic way to learn from what you've done and plan for what’s next. Plus, by regularly interracting with your publishers, you’ll stay top of mind as they engage with the customers you’re trying to reach.


The relationships you have with your publishers can make or break your business. By treating affiliates as valued partners, you strengthen those ties and create opportunities for continued shared success.

To recap, here are three ways to build stronger partnerships:

  1. Start with the customer. Effective publishers are those who share your audience and can help you reach your ideal customer.
  2. Clearly define and model your brand through every interaction and in every product. Everything you do says something about your business' values and identity, including who you choose to partner with.
  3. Always be communicating. Check in regularly and encourage feedback to stay ahead of problems and learn how to improve along the way.

Do you have any questions about how to partner with affiliate publishers successfully? Please share them in the comments section below!

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6 Characteristics of a Successful Affiliate Marketing Program

successful affiliate marketing program

With affiliate marketing, brands and publishers come together in a potentially lucrative profit-sharing business model. It’s one of the top strategies for customer acquisition.

However, whether you’ve been running your program for years or you’re just getting started, it's important to understand that smashing success stories are easy to find but harder to replicate.

Thankfully, by looking at other successful programs, you can identify characteristics they have in common and incorporate them into your own strategy. This includes everything from finding top-notch influencers to work with to simply having a bit of patience.

In this article, we’ll discuss six important characteristics of successful affiliate marketing programs. We'll explain what they are, why they matter, and how you can bring these concepts into your own plan. Let's dive right in!

1. Quality Affiliates

Affiliates are your representatives, linking you to your customers and leads. They promote your products or services to their own unique audiences, expanding your reach by exposing your business to new prospects you might not otherwise reach.

However, not all partnerships are bound for success. Quality affiliates are knowledgeable about your products and find creative ways to sell them.

They consistently produce valuable and engaging content for their audiences, and they’re willing to learn and adapt as you evaluate and modify campaigns.

On the other hand, low-quality affiliates make little effort to show off your products. They publish content sporadically and without thought to their audiences' needs or interests, and may even unintentionally spread misinformation about your brand. In other cases, they might simply be a poor fit for your business' identity or values.

Statistics provided in your affiliate admin panel and your engagement with your partners can help you assess their effectiveness. Develop your relationships and keep your affiliates happy by providing helpful tools, financial incentives, and a sense of community.

2. Products That Provide Value to Customers

Successful sellers promote products they believe in. If you want your affiliate marketing program to succeed, you need to do your part and provide a valuable item that people actually want to buy.

Understanding the problems and challenges your customers face is key to creating products they'll value. Sometimes, you can solve challenges your customers don’t even know they have. These products surprise and delight. They can revolutionize an industry.

When Apple recreated the iPhone, it didn’t start with what its competitors were already doing. Michael Hyatt describes it as “not only as good as Apple could make it, but as good as Apple could imagine it.”

You may not be selling the next iPhone, but you can take a page out of Apple's book. Bake in greater value by understanding the needs of your customers and creating the best solutions you can imagine for them.

Start your product development process with customer problems, and end it with customer satisfaction.

3. Attention to Key Performance Indicators (KPIs)

KPIs provide you with information about the effectiveness of individual campaigns. They also let you know how your business is performing overall.

These metrics include information such as:

  • Click-Through Rate (CTR). The number of users who click on affiliate links and proceed to your website.
  • Conversion Rate. Percentage of affiliate traffic you’re converting into buying customers.
  • Cost Per Click. How much you spend on average for every click-through to your website.

This information is hard data. It’s an accurate picture of how your affiliate campaigns are performing. KPIs help you measure growth and identify trouble spots before they become costly problems.

KPIs are a crucial reality check, and successful marketers pay close attention to them. You can stay informed and proactive with reliable tracking and reporting via Affiliate Royale.

The Affiliate Royale plugin.

Our WordPress plugin enables you to monitor KPIs from your admin dashboard so you can stay apprised of how your program is doing.

4. A Thriving Affiliate Community

Creating an affiliate community around your brand or business provides a space where your partners can engage with you and each other. This generates loyalty and enthusiasm while also organically building momentum and fostering positive experiences.

Here are a few tips for building a thriving affiliate community:

  • Provide helpful tools and creative tips to assist affiliates in boosting sales.
  • Take advantage of accessible communication tools to increase engagement and gather feedback.
  • Set up forums or other channels to create networking opportunities.

In addition to helping set your partners up for success and enabling them to get to know one another, more exposure to your brand should help affiliates represent your business more accurately to their audiences, too.

5. Patience While You Wait for Growth

Any kind of growth takes patience, and developing a successful affiliate marketing program is no different. Affiliates require time to learn how best to share your product with their followers.

They may also need a few months to develop and publish content, refine calls to action (CTAs), and present your brand in ways that motivate clicks.

Measuring is an essential part of the marketing process. If an affiliate writes a series of blog posts to promote your product, they’ll be able to gauge how receptive their audience is through clicks, shares, and the conversation it generates.

This feedback will help them determine what kind of content helps them gain traction.

Give your affiliates the tools they need to succeed while you commit to the process. Then keep an eye on your KPIs and remember that success rarely happens overnight.

6. Profitability

Profitability is usually the first characteristic we think of when measuring success, but it's listed last here for a reason. That's because profitability often comes after a lot of hard work, thoughtful decisions, preparation, and maybe a bit of luck.

Quality affiliates, valuable products, thriving communities, and even patience lead to profitability. In the vast majority of cases, you have to nurture the other characteristics on this list before you turn your attention to money.

Here are a few areas to tweak for increased profitability:

  • Manage product costs to accommodate fair commission payouts at prices customers are willing to pay. This may take some testing, so track your sales numbers and evaluate.
  • Determine affiliate commission rates by researching your competition and calculating a target profit margin.
  • Get noticed, recruit more affiliates, and build awareness through advertising.
  • Boost immediate sales with coupons.

As your business generates revenue, you can monitor and adjust the factors that impact your profit margins.


Creating a successful affiliate program takes work. While the definition of success may vary between brands, there are definite attributes you can develop and incorporate into your own strategy to unlock your earning potential and increase affiliate and customer satisfaction.

In this post, we’ve covered six key characteristics successful affiliate marketing programs share:

  1. Quality affiliates who consistently produce relevant and engaging content.
  2. Products that provide value to your customer base.
  3. Attention to KPIs so you can identify areas of potential improvement and growth.
  4. A thriving affiliate community that fosters loyalty and provides resources and motivation.
  5. Patience while you wait for growth.
  6. Profitability achieved by supporting your affiliates and optimizing your commission rates.

Do you have questions about how to build a successful affiliate marketing program? Let us know in the comments section below!

How to Do Link Building with Google Alerts (5 Simple Steps)

Megaphone reaching out from the smartphone and laptop screen to shout alerts for product promotions

When creating a site that relies on affiliate marketing and top-tier backlinks, you’ll need to use every trick in the book to make sure of two things: relevance and quality. However, it can be tough to figure out which strategies will actually help grow your site.

The good news is there’s a free and easy way to get inspiration for link building campaigns, and it comes directly from Google itself. Google Alerts goes hand-in-hand with affiliate marketing programs by enabling you to filter relevant search terms, and delivering alerts directly to your email inbox.

In this article, we’ll take a quick look at the importance of effective link building, and see how you can do link building with Google Alerts to receive a steady stream of new affiliate ideas daily. Let’s dive in!

What Is Link Building and Why Is It So Important?

Link building is a highly-effective way to help your site rank higher on search engines. An understanding of this strategy is fundamental to leveraging SEO, as it can help your website grow through organic traffic.

In basic terms, link building means encouraging other websites to link back to yours. These URLs, also known as backlinks, demonstrate to Google and other search engines that your site’s content is valuable by increasing qualified traffic.

The advantages of effective link building include:

  • Greater visibility in search engines
  • Quality traffic from external sites
  • Higher levels of trust and legitimacy
  • Faster web indexing for your site

Whether you’re new to link building or are an experienced campaigner, using the right resources is key to getting the most from your efforts.

One of the best tools you can use is Google Alerts. This solution enables you to “monitor the web for interesting new content”. It’s tailor-made for identifying potential link building partners, so let’s take a closer look at how it works.

5 Simple Steps for Effective Link Building with Google Alerts

Getting started with Google Alerts is simple – and won’t cost you anything. This makes it an indispensable tool for your affiliate marketing campaigns. In the following five steps, we’ll walk you through how to get set up and conduct searches for valuable link-worthy sites across the web.

Step 1: Set Up Google Alerts

First, you’ll want to make sure you’re using a Gmail account (signing up is easy and free). While Google Alerts will still function with alternative email addresses, it’s a Google property and will therefore work most optimally within the Google Suite.

Once you’re signed in and ready to go, simply navigate to the Google Alerts home page:

The Google Alerts home page.

Here you’ll see your Google account’s image, name, and email address below the Me on the web heading. This is a fun way to first get acquainted with Google Alerts: just click on your name and it will display any mention of you throughout the web.

However, the most important element here is the search bar. This is where you can input keywords, phrases, and other relevant information for your link building campaigns.

Now that you’re familiar with the basic Google Alerts interface, we can talk about how to search for and create alerts.

Step 2: Enter Search Terms Relevant to the Sites You’re Campaigning For

All you’ll need to do now is type in a keyword or phrase related to the kind of sites you’d like to get backlinks from. We’ll search the phrase “affiliate marketing” as an example:

A Google Alerts search for affiliate marketing.

This prompts Google to do a quick crawl of the internet, searching for mentions of the words you entered. Bear in mind that a term like “affiliate marketing” is a very broad search, and will yield lots of results right off the bat. We’ll discuss how to narrow down your results in the next section.

Step 3: Strategically Filter Your Results

Google Alerts provides some excellent filtering options. As we mentioned earlier, there are often millions of results for broader searches, so zeroing in on more specific content will save you a lot of time and add to the effectiveness of your campaigns.

Below the search bar, you’ll see a drop-down menu called Show options:

Showing options in Google Alerts.

When you select it, you’ll be presented with various ways that you can restrict your searches for more accurate results:

Customizing Google Alerts.

Your options include:

  • How often: How frequently you’ll receive alerts to your inbox. You can choose from As it happens, At most once a day, and At most once a week.
  • Sources: What type of content you’ll receive alerts for. These options include news, blogs, web, videos, books, discussions, and finance.
  • Language: There are 45 languages available at the time of this writing.
  • Region: Here you can narrow the countries you’ll receive results from.
  • How many: You can opt to see all results, or only the most relevant ones.
  • Deliver to: The email address where you’ll receive the alerts.

By adjusting some of these parameters, you can end up with significantly different results:

A customized Google Alerts search.

The filters you choose to use are 100% subjective to the goals of your campaign. So it’s a good idea to spend some time tweaking these options, in order to find the best results.

Step 4: Optimize Your Search Inputs for the Best Results

Once you’ve filtered your alerts, it’s time to dig deeper and get more specific with your search terms. Remember that the goal of using Google Alerts is to get relevant, quality ideas for potential backlinks. Optimizing your searches will take a lot of the guesswork out of which alerts will be most useful to you.

The best ways to do this are:

  • Use very specific words and phrases
  • Try a site-specific search (type in “site:” and then the domain name)
  • Include negative keywords (add “-” in front of terms to remove them)

Note that using quotation marks will yield only results with that specific phrase or word in them:

A search with quotation marks.

At this point, you should be well acquainted with how Google Alerts helps you find ideas for affiliate marketing. However, you don’t have to stop there.

Step 5: Create and Set Multiple Alerts

The final step is to hit that “Create Alert” button, and you’re done:

Creating an alert.

New alerts will be added to a list on the initial search page. They can also be edited or removed by clicking on the icons to the right:

Creating multiple alerts.

Finally, you don’t need to rely on only one search term or phrase at a time. In fact, you can set up to 1,000 alerts with each Gmail account you have. Simply repeat the above process to add as many alerts as you need.


With so much information available, it can seem difficult to find the most profitable link building prospects. That’s why you don’t want to go it alone. Using a tool like Google Alerts can help you encourage relevant backlinks more easily, and boost your SEO in the process.

To implement this solution, all you need to do is:

  1. Set up Google Alerts.
  2. Enter search terms relevant to the sites you’re campaigning for.
  3. Strategically filter your results.
  4. Optimize your search inputs for the best results.
  5. Create and set multiple alerts.

Do you have any questions about how to do link building with Google Alerts in your affiliate link building campaigns? Leave us a comment and let us know!

How to Determine Your Customer Pain Points (3 Key Tips)

customer pain points

As an affiliate marketer, it’s crucial to understand your audience’s unique needs. How well you respond to those desires can either make or break your campaigns.

Although figuring out and responding to your customer pain points may seem a bit challenging at first, it’s easier than you might expect. There are multiple ways to identify your customers’ needs, and offer targeted solutions through your content.

In this article, we’ll explain what pain points are and why they matter. Then we’ll talk about how affiliate marketers can figure out the customer pain points for their specific audiences. Let’s get started!

An Introduction to Customer Pain Points

Pain points refer to specific challenges or problems that customers (or prospective customers) experience. These can be quite diverse, and like physical pain can range from mild to severe difficulties.

What’s more, pain points determine what types of solutions customers seek. For example, let’s say you’re trying to encourage your audience to try out some new financial software. You’ll first need to find out what they’re currently struggling with.

Do their finances take too long to manage? In that case, you can emphasize that the solution you’re promoting is quick and simple to use. Are they business owners juggling payments from multiple clients? In response to that pain point, you might showcase how robust the software is, and how it offers a centralized dashboard that can organize dozens of accounts.

Although customer pain points take many forms, they usually fall into four broad categories:

  1. Financial: This category encompasses all the issues customers have that involve money. Often, they are looking to reduce how much they spend on products or services.
  2. Process: Your customers may need products and services that offer solutions to their everyday problems. For instance, a customer who spends hours cooking dinner might appreciate a pre-packaged meal that only requires a few minutes in the microwave.
  3. Productivity: This category comprises problems where the customer wants a more efficient or streamlined experience. These customers want to make the most of their time and resources.
  4. Support: Your customers in this category might feel like they need help accomplishing certain tasks that are too complex or confusing to handle alone. Alternately, they may simply need to outsource work they don’t have time for.

Whatever form they come in, your customers' pain points play an important role in your success or failure. If your content doesn’t make it clear how the products you’re promoting solve relevant problems, potential customers are unlikely to be interested. On the other hand, you can convince leads who are on the fence to take a chance by demonstrating how you can make their lives easier.

How to Determine Your Customers’ Pain Points (3 Key Tips)

Since pain points vary widely, there’s no “one size fits all” solution for responding to them. In order to create effective affiliate content, you need to determine the types of pain points your specific target audience is struggling with. Let’s look at three ways you can do just that.

1. Conduct Online Surveys

Online surveys can be an effective way to get specific information about current and prospective customers. They provide a key opportunity to engage with your primary audience, by asking them targeted questions about the types of products and services they are interested in, as well as the relevant challenges they face.

An example customer survey.

There are many benefits to using surveys over other forms of collecting data. They are cost-effective, offer strong response rates, and are easy to conduct. Audience members can also choose when and where to complete your survey, making it a convenient and user-friendly option.

Best of all, creating a survey is simple, and doesn’t require any special technical knowledge. You can use general platforms such as Google Forms and SurveyMonkey, or a WordPress-specific solution like WPForms’ survey add-on.

2. Apply Social Listening

Another way to determine your customers’ pain points is through social listening. Simply put, social listening is the process of tracking what customers are saying about different brands, products and services on social media channels such as Twitter and Facebook.

Social listening can help you get access to information about your target audience’s opinions, views, and pain points. You can check out their feedback and reviews on similar sites and products, and find out what they tend to complain about.

An example of a customer pain point on Twitter.

With that information, you’ll be able to create content that answers the current needs of real potential customers. If you decide to go this route, there are many social listening tools you can choose from, such as Hootsuite and Sprout Social.

3. Set Up Live Chat

Last but not least, adding live chat functionality to your website is a great way to learn about your audience’s needs and the issues they face. Through this feature, visitors to your site can contact you with queries or problems they haven’t yet found a solution for. This can help you identify un-served pain points, and clue you in about what kinds of products you might want to promote.

An example of live chat.

When using live chat, you can collect a lot of information about your customers. Depending on the software you choose, you should be able to store and organize chat logs to review and inform your decisions about what items to spotlight and how to optimize your messaging.

Live chat also enables you to build rapport with your audience, which is valuable for gaining their trust and loyalty. Should you decide to add a live chat feature to your WordPress website, you might want to consider creating a chatbot.


As an affiliate marketer, you only succeed when you convince your audience that you can point them towards a solution they need. Therefore, it’s important that you are able to identify their pain points and effectively respond to their unique desires.

Three of the best ways to do that include:

  1. Online surveys
  2. Social listening
  3. Live chat

Do you have any questions about how to optimize your content in response to customer pain points? Let us know in the comments section below!

A Short History of Affiliate Marketing (What You Should Know)

history of affiliate marketing

If you're reading this, you're probably well-versed in how affiliate marketing works. Brands work with influencers, publishers, or other content creators to promote their products or services. Those partners then earn a commission on each sale they make. 

This basic model is at the heart of all affiliate marketing programs. However, the industry overall has evolved dramatically since it first started in the late '90s. Understanding those changes and the development of the affiliate system is key if you're a player in the field.

In this article, we'll walk you through a short history of affiliate marketing from its inception to today. Let's talk history!

History of Affiliate Marketing: How It Got Its Start

Referral marketing has been around for quite some time. Businesses have a long history of rewarding people who bring in new customers. However, online referral or affiliate marketing didn't get its start until the mid-1990s.

An online flower shop founded by William J. Tobin called PC Flowers and Gifts pioneered the first affiliate program for the web. The e-commerce site went live in '89 and it launched its novel marketing approach soon after. By '93, the program was generating millions in sales per year. It had over 2,500 affiliates from all around the web by '95.

In '96, Tobin applied for a patent on affiliate marketing and tracking. He was granted the patent in 2000. 

However, by then, PC Flowers and Gifts was far from the only player on the affiliate marketing field. Other businesses had seen its success and decided to adopt the method for their own use. One of those businesses happened to be Amazon.

The Impact of Amazon on Affiliate Marketing

Amazon's famous affiliate program, Amazon Associates, first saw the light of day back in '96. Although it wasn't the first affiliate program, it was the first that was available to the public in general.

By signing up for Amazon Associates, members could publish custom banners that led back to Amazon or linked directly to it. These days, the program is an unstoppable juggernaut. However, back in its early days, it looked very different, primarily due to two reasons:

  • Amazon only sold books back then.
  • In 1996, the company was only one year old and its initial public offering (IPO) was still a year off in its future.

Amazon's rise since then has been meteoric for over two decades. Arguably, part of that success can be attributed to Amazon Associates. The program still exists, of course, and its umbrella now covers much more than books:

The Amazon Associates homepage.

These days, around 2.3 percent of all websites that use advertising networks are members of Amazon Affiliates. That's a massive number, which is only logical considering how many people trust Amazon with their purchases.

The advantage that big e-commerce players such as Amazon have when it comes to affiliate marketing is evident – people know them. That means, in theory, it's easier for affiliates to make sales since users are more likely to trust the products affiliates promote.

Thanks to Amazon, the concept of public affiliate marketing programs took off faster than it might have otherwise. Unlike closed programs, these variants enabled anyone with a website to monetize their online presence.

Keep in mind that in the mid-90s, online advertising was also in its infancy. Text and banner ads were just starting to take off, right alongside the affiliate industry. Then came affiliate networks.

Why Affiliate Marketing Networks Became Popular

The first affiliate marketing networks that launched to the public did so in 1998 and are still kicking around. If you're an affiliate marketer, you've probably heard about Commission Junction or Clickbank:

The Clickbank homepage.

In the more than two decades that have passed since they first came on the scene, the concept of affiliate marketing networks hasn't changed all that much. Businesses often pay to become members and the network promotes their products to affiliates. Those content creators, in turn, promote the products to their audiences.

Affiliate marketing networks completely transformed the market. These platforms gave small businesses the opportunity to scale without the technical expertise needed to implement an affiliate system. Likewise, they provided affiliates with an opportunity to choose which products to promote.

Joining an affiliate network provided (and still does) businesses with the tracking and payment systems they needed to grow. As long as they have a product people want, affiliates can help them scale.

Today, affiliate marketing generates over 12 billion dollars globally each year. Affiliates drive over 16 percent of e-commerce sales around the globe, all thanks to the program that William J. Tobin launched over 20 years ago.


Affiliate marketing is a growing industry that shows no signs of stopping. Whether you run a small or big online business, launching an affiliate program is now easier than ever thanks to tools such as Affiliate Royale.

For affiliates, you have your pick of which programs or networks you want to join. If you have an audience and you know what types of products or services they're interested in, affiliate marketing is a profitable way to monetize your website or social media presence.

Do you have any questions about the history of affiliate marketing? Let's talk about them in the comments section below!

How to Set Up an Ethical Affiliate Marketing Program (3 Key Tips)

ethical affiliate marketing program

The fast-growing number of affiliate marketers has stiffened the competition for search engine rankings. Consequently, some marketers use dishonest techniques to rank higher and get faster results. When your partners get caught engaging in unethical strategies, however, your brand’s reputation and its reach can suffer, so if you want to work remotely to be able to accomplish all your goals, and if you have staff working remotely as well there is software for user activity monitoring so business can track what their employees work.

To avoid this, successful affiliate programs adhere to certain ethical marketing standards. Ethical marketing is the process of promoting goods and services through honest, trustworthy, and socially responsible techniques. It helps you maintain strong relationships with both your affiliates and your customers, and it doesn’t have to hurt your bottom line.

In this post, we’ve rounded up three tips to help you set up an ethical affiliate marketing program. Before we get to those, we’ll explain why it’s important to maintain high ethical standards. Let’s get started!

Why It’s Vital to Set Up an Ethical Affiliate Marketing Program

An ethical affiliate marketing program follows the principles of fair trade, fair payment, transparency, and accountability toward both customers and affiliates. Unfortunately, not all affiliate programs are built this way.

To attract affiliates, some programs may overcharge for their products or services in order to offer higher commissions. Others might turn a blind eye to affiliates who are using dishonest techniques.

However, running an ethical program is important because it can help you:

  • Attract high-quality affiliates. Credible marketers are more likely to sign up for a program that will reward hard work and honesty. Establishing clear guidelines helps avoid misaligned incentives and unethical affiliates who do not add value to your company.
  • Drive digital marketing revenue. According to a survey by Aflac, 92 percent of millennials are more likely to buy goods from businesses with ethical standards.
  • Improve your products’ social proof. Having a legion of honest and trustworthy affiliates can grow your brand on various digital marketing platforms. What’s more, maintaining strong ethics builds trust among your affiliate partners and your target audience.

It’s also worth noting that many unethical practices can harm your reputation and prompt search engines like Google to flag your content (and that of your affiliates) as problematic. So there are a host of sound reasons to make sure you’re conducting your affiliate program in an honest and open way.

How to Set Up an Ethical Affiliate Marketing Program (3 Key Tips)

You’ve probably heard the saying that “communication is the most important form of marketing.” This is especially true for ethical affiliate marketing programs.

Being straightforward with your business’ ethics and values from the outset can create a culture of accountability and honesty among your affiliates. Here are three of the best ways to do that.

1. Clearly Define the Terms and Guidelines of Your Affiliate Program

Your affiliate network will affect your brand’s reputation. Therefore, you’ll want to clearly define the guidelines in your affiliate agreement to ensure that affiliates only implement practices that align with your business’ goals and ethics.

Your terms and conditions might include:

  • Acceptance criteria. One way to avoid common mistakes when starting an affiliate program is to vet your affiliate partners carefully.
  • Affiliate obligations. You can help affiliates understand your goals by communicating their responsibilities clearly.
  • Promotion restrictions. You may want to prohibit certain forms of advertising that can jeopardize your brand’s reputation.
  • Termination. It should be clear what lines affiliates cannot cross in order to continue working with your program.

Whatever your policies may be, it’s important to display them on your website in a clear and easy-to-understand way:

An Affiliate Agreement on Beaver Builder.

That way, potential affiliates can find this information upfront, and current affiliates will have an easy way to reference it.

2. Be Transparent About Your Payment Structure

Luring in affiliates with high commissions and empty promises is both easy and dangerous. This may attract black hat marketers who are only looking for get-rich-quick schemes. To avoid misunderstandings, it’s important to be straightforward with your payment structure from the beginning.

An example of clearly-stated affiliate payment structure.

This starts with determining your commission rates. For affiliate marketers, these usually range from five to 30 percent. However, the rate itself is less important than keeping your commission structure simple, fair, and easy to understand.

You may want to consider these questions when determining the commissions you’ll offer:

  1. What are your profit margins like?
  2. How much do your competitors pay?
  3. What incentives and bonuses could you offer?

Note that you don’t want to set high commissions at the beginning of your program, only to lower them months later. This will likely result in disappointed affiliates and a loss of trust.

The good news is that with Affiliate Royale, you can easily set up clear commission levels for your affiliate program. You can create a commissions structure that will properly incentivize affiliates, without eating up too much of your profit margin:

Commission settings in Affiliate Royale.

Once you’ve done that, you’ll want to be transparent about all of your payment policies. This includes how and when affiliates will be paid, any conditions required for payment, and so on.

3. Educate Your Affiliates on How to Avoid ‘Black Hat’ Practices

A lot of marketers are competing for consumers’ attention, so some affiliates may use black hat marketing techniques to gain more commissions. This type of marketing employs deceptive (and sometimes illegal) tactics to manipulate web traffic. This includes content spamming, keyword stuffing, hidden content, link farming, and cloaking.

As mentioned earlier, when your website is caught using such tactics, Google may ban your site from appearing in search results. The same effect can also harm your affiliates’ content. To help them steer away from illicit practices, you may consider the following:

  • Create a visible page for your affiliate program on your website. This page can serve as your affiliates’ landing page, where they can find answers to all of their questions. On this page, you can offer resources (e.g., training videos, webinars, and related links) to help them create content that drives high-quality traffic. You may also include tools that will empower your affiliates to create a positive social impact.
  • Educate affiliates on black hat practices. The best defense is knowledge, so make sure your affiliates know what unethical practices are and how to avoid them.
  • Provide one-on-one consultations. Being available and responsive to your affiliates’ questions will help communicate your business’ core values, and build honest relationships with your partners.

Using Affiliate Royale, you can create a personalized dashboard for each affiliate. This vital resource will give them an easy way to access all the educational materials you provide, as well as monitor their performance and assess the effectiveness of their content.


Maintaining ethics and integrity in every stage of your affiliate marketing program is important for promoting your business without tarnishing your brand or getting penalized by search engines. These practices will also protect you from dishonest marketers and help you build a network of high-quality affiliates who use honest and effective strategies.

If you’re ready set up an ethical affiliate marketing program, here again are the three most important steps to take:

  1. Clearly define the terms and guidelines of your affiliate program.
  2. Be transparent about your payment structure.
  3. Educate your affiliates on how to avoid black hat practices.

Have you encountered any unethical affiliate marketing practices? Share your stories and tips with us in the comments section below!

The 5 Stages of Partner Life Cycle Management (And Why They Matter)

Pictogram Teamwork with LIFE CYCLE Ribbons

As the owner of an affiliate program, partnerships are essential to the growth of your business. However, many struggle to ensure that every stage of the partner life cycle is handled properly, which can reduce the value and impact of your affiliates.

Fortunately, there are simple steps you can take to optimize the key elements of partner life cycle management, and make sure that your relationships with affiliates are strong and well-maintained over time. When nourished carefully, these partnerships have the potential to offer a very strong return on investment (ROI).

In this article, we'll introduce you to the five stages of partner life cycle management. We’ll explain the importance of each step, and provide advice on how to successfully move through it. Let's get to work!

An Introduction to Partner Life Cycle Management

Partner life cycle management describes the way businesses manage relationships with their partners, from beginning to end. This is especially important for affiliate marketers, as your success lives or dies based on your relationships with affiliates (which take time and effort to prosper).

Each rewarding partnership maneuvers through a progression, starting before the affiliate even joins up. It follows them as they secure knowledge and skills, and evolve into a trustworthy team player.

Understanding how this process works can help you to better run and improve your program, and maintain a roster of high-quality, trustworthy affiliates.

The 5 Stages of Partner Life Cycle Management (And Why They Matter)

So what does partner life cycle management look like in practice? Let’s break down the five stages of this process and talk about how to navigate your way through each one.

1. Identification and Discovery

The first stage of partner life cycle management is discovering and identifying the right affiliates. You can evaluate who you would like to partner with based on their standards, business methods, and work habits, in addition to their focus and audience.

Your main objective is to persuade the right people to join your affiliate marketing program. There are many ways to do this, but the best way to start is to make sure you fully understand the target audience for your products. Then you can search for affiliates within those communities, saving yourself a lot of time and hassle.

2. Recruitment

The second stage, recruitment, is all about getting people to sign up for your affiliate program. There are numerous places where you can get the word out about your program, and you can also reach out to likely candidates directly.

An affiliate signup form.

One of the best ways to recruit the right partners is to be selective about how you promote. You’ll want to choose your platforms carefully, and make use of analytics to find out where you get the most engagement. Some top methods for attracting affiliates include contacting influencers, getting active on social media, and attending conferences.

3. Onboarding

Once you’ve recruited an affiliate, you’ll need to take them through an onboarding process. This stage enables you to communicate terms and conditions, educate your affiliates about the program, and generally set them up for success.

After all, if a partner isn’t given the proper amount of preparation and the right resources, they may not be able to make a strong impact (or might simply leave the program). On the other hand, a structured onboarding procedure can bring partners up to speed quickly.

One of the best ways to prepare your new affiliates is to provide them with a custom affiliate dashboard:

An affiliate dashboard.

This offers them a centralized place to find the information, resources, and support they need. It also enables you to walk them through the onboarding process step-by-step, rather than leaving them to sink or swim alone.

4. Engagement

It’s easy to think that once affiliates are properly onboarded, your job is done. However, a strong affiliate relationship depends on encouraging them to engage, both at the start and long after the novelty of signing up for your program has worn off.

Getting your affiliates to engage fully with your program prompts them to work harder to promote your products or services. However, it can do a lot more than that. For example, engaged and excited affiliates are more likely to recruit others to your program, expanding your reach without much work required on your end.

There are many effective ways to engage your affiliates. You can provide helpful resources, and develop a sense of community between individuals in your program. Other techniques to consider include creating video content, running contests, and offering multiple commission tiers that reward affiliates for improving their results.

5. Cultivation and Innovation

The last stage in the partnership life cycle is cultivating and innovating the partnership over time. As an affiliate program owner, this includes keeping an eye on how well your affiliates are getting through to your potential customers, and improving your program over time to help them succeed more effectively (and keep them highly engaged).

There’s no one right way to cultivate a strong long-term affiliate relationship. However, it’s important to set clear expectations, provide opportunities for growth, and be honest and transparent with your partners at all times. You can also track affiliates and view their progress using Affiliate Royale, and use what you learn to better support your worst performers and keep your best performers happy.


It’s vital to remember that your affiliates are real people, not numbers on a page or simple resources. If they’re going to boost your business to the next level, you need to do more than just sign them up. You’ll want to establish strong relationships with them from the start, and build their engagement over time.

This means paying close attention to how you begin and implement each of the stages of partner life cycle management:

  1. Identifying and discovering potential affiliates.
  2. Recruiting affiliates to your program.
  3. Onboarding affiliates and giving them the resources they need to succeed.
  4. Encouraging your affiliates to fully engage with your program.
  5. Cultivating and innovating your relationships and program over time.

Do you have any questions about how to establish strong and effective affiliate relationships? Ask away in the comments section below!