4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong user experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling call to action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any pieces aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.

Conclusion

Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

3 Ways You Can Make Your Affiliate Program More Accessible

Accessibility key on a keyboard

As the number of internet users keeps rising, web accessibility is becoming a more pressing concern. Due to the way some websites are designed, they can be difficult for people with special requirements to access, such as those who use screen readers. Not considering accessibility can lose you a lot of traffic.

For this reason, it's vitally important that you design your affiliate program with accessibility in mind. This ensures that as many people as possible can use it without problems. Not only will this improve your affiliates' user experience, it can even help to make your program more successful.

In this article, we'll discuss web accessibility and why it's important. We'll also show you how to take your first steps towards making your program more accessible for everyone. Let's get started!

A Brief Introduction to Web Accessibility

Web accessibility is the practice of designing websites that can be used by anyone, regardless of whether they have a disability or other special needs. This is an important topic, especially as the number of internet users increases.

If you design any type of site and don't make it accessible, you're effectively shutting out a lot of your potential audience. This can be especially harmful for an affiliate program, as you're limiting the number of potential affiliates who can sign up. As such, it's important to consider how you can improve the accessibility of your affiliate website.

3 Ways You Can Make Your Affiliate Program More Accessible

Now, let's discuss some of the ways you can improve accessibility for your affiliate program. Bear in mind that this is by no means a comprehensive list, so we recommend that you refer to sources like WebAIM and W3C for more information on designing with web accessibility in mind. However, the following three techniques are a perfect way to get started right now.

1. Add Image Descriptions to Your Banners

Including alt text for your site's images is a crucial aspect of web accessibility. Alt text displays when the image itself cannot be loaded for whatever reason. However, it's also used by screen readers to ‘describe' the image to vision-impaired users.

As such, you'll want to take care to add alt text to all the images on your site. While you aren't able to do this for the banner ads you upload to your affiliate program, you can still achieve the same result by adding an image description. You can do this when creating a banner in Affiliate Royale > Links & Banners:

Adding an image description to a banner in Affiliate Royale.

By adding a detailed description to the Info field, you can describe the image so users with assistive technology will understand what it contains. This can even be helpful for other affiliates, such as those who aren’t fluent in English and are using automatic translation software.

2. Implement ‘Skip Links'

A skip link on the WebAIM home page.

Skip links assist users who rely on keyboard-only navigation.

One of the most important aspects of creating an accessible site is making sure it's keyboard-friendly. This means that a user should be able to easily navigate your site using only a keyboard (since some people have difficulty using a mouse). In practice, most sites achive this by enabling users to navigate using the tab key to jump between objects on the page.

One issue that can result from this setup is that users are required to tab through all your navigational elements just to get to a page's content. To avoid this hassle, you can implement ‘skip links', which let people jump ahead to the actual content. This is especially important for your affiliate dashboard, as affiliates may otherwise be stuck in your menus when they just want to access their personal information and resources.

There are a number of ways you can add skip links, but one of the easiest is to use a plugin. WP Accessibility is an excellent option, and makes it easy to add skip links to your site's theme (among other features).

3. Design Your Program's Site With Accessibility in Mind

Finally, in order to create a truly accessible affiliate program, you'll need to keep the main elements of web accessibility in mind throughout the entire website design process. Let's quickly run through some of the most important things you'll want to consider:

  • Use headings correctly. Make sure that you implement headings and use them correctly, as they help assistive software to better understand the layout and content of your site.
  • Consider color contrast. If you use colors that are too similar or clash too much, your site could become difficult to read. This can cause problems for users with colorblindness or photosensitive epilepsy.
  • Use descriptive links. Your links' anchor text should always clearly describe their purpose. You can do this both when designing your site and your affiliate dashboard, but also when adding descriptions to your affiliate links.

While this can seem like a lot of work, it will help you avoid creating a site that's difficult for a considerable number of potential affiliates to use. Building an accessible site will benefit both your affiliates and your program in the long run. Plus, most of these techniques can be used to improve an existing site as well as a brand-new one.

Conclusion

Web accessibility is becoming a more important consideration by the day, and it's important to keep it in mind when designing the interface for your affiliate program. Fortunately, WordPress and Affiliate Royale can help you make your site more accessible, which makes the experience of using your program more enjoyable and increases its long-term potential for success.

In this article, we've shown you a few ways you can improve your affiliate program's accessibility. These include:

  1. Add image descriptions to your banners.
  2. Implement skip links.
  3. Design your program's site with accessibility in mind.

Do you have any questions about how to make your affiliate program as accessible as possible? Let us know in the comments section below!