How to Build a Target Audience Profile (In 4 Steps)

target audience profile

Marketing to the right audience is more important than ever. With today's global e-commerce market, it’s easy to see very little return on your marketing efforts. But it doesn’t make sense to target everyone, so how do you know who the correct audience is for your business?

One way to answer that question is to create a target audience profile. This can be a powerful marketing tool for any business. A profile gives you a structured look at the needs your audience has that your products or services can meet, the features and content that matter most to them, and the messaging that will resonate. 

In this article, we’ll talk about what a target audience profile is and why it’s important for your business. Then we’ll explain how to create one in just four steps. Let’s get started!

An Introduction to the Target Audience Profile (And Why It Matters)

Your target audience is a group of potential customers for your business. It encompasses all those who are most likely to respond positively to your promotions, products, and services.

To understand those potential customers, you can create a target audience profile, which is a description of their most common characteristics. This often includes key demographics such as location, age, gender, and income.

Trying to sell without knowing your audience is like driving with your eyes closed. Analyzing your customer base and determining commonalities among its individuals enables you to more specifically target your marketing efforts, which can result in more sales. 

Target audience profiles (also known as personas), offer direction for your marketing and make it easier to deliver consistent messaging. If your products match with what your audience is looking for, you're more likely to drive conversions.

How to Build a Target Audience Profile (In 4 Steps)

You probably already have some idea of who your customers will be. You may use customer feedback, testimonials, or other social proof as part of your marketing efforts already, which is a good place to start.

However, having a comprehensive target audience profile will help you better define what your customers are looking for, and decide how you can serve their needs. Fortunately, creating a useful profile isn't hard. It simply requires a bit of time and research. 

Step 1: Create Broad Descriptions of Your Ideal Customers

Before you look at specific demographics, you'll want to consider what is important to your customers, and what makes them want to do business with you. This is where customer reviews may come in handy, as well as any existing data or analytics you have on your current customer base.

First, consider your customers’ attitudes toward your product. How do they feel about it, and what problems does it solve for them? Some other questions to think about at this stage include:

  • Why have they chosen your product over your competition’s? 
  • Do your customers need coaching to understand the value of your product, or is it clear upfront? 
  • Do they care more about the product or its features?

For example, let’s say you sell help desk software so businesses can better manage employee and customer communication. Consider the following profile:

Larry is a small business owner. He currently uses Gmail to communicate with his employees and customers, but his business is growing and he finds it increasingly difficult to manage his emails. He wants to continue to provide personalized support for customers.

Based on this broad profile, we can assume that some important selling points for Larry would include pricing and scalability. Since Larry’s business is small, he needs whatever product he chooses to be affordable, but he also wants it to be able to grow with his business. 

Step 2: Research Your Potential Customers’ Demographics

Now that you have some broad descriptions of your potential customers, you can begin to add more detail. Including demographic information in your target audience profile will help you better understand your customer base.

Some basic demographics may be easy to identify. If you sell beauty products, for example, your audience is likely to be mostly women. Other demographics may require more research to identify, such as:

  • Age
  • Location
  • Job and income
  • Family status
  • Preferred social media sites

Once you have this information, you'll better understand the motivations of your target audience. 

Step 3: Identify the Needs and Problems of Your Target Audience 

By now, you have a good idea of who your ideal customers are. Next, you'll need to identify their needs and pain points. 

Put yourself in the shoes of your potential customers, and look at your products or services from their point of view. What motivates them to buy? Some other things to consider include:

  • What concerns might they have that your product helps them feel better about?
  • How does your product solve a problem they're facing? 
  • What are they worried about that might prevent them from buying your product?

Consider your customers’ needs based on this information, and you'll have a much better idea about how to present your products in a way that makes them appealing. Knowing your target audience may also help you to define your niche in the market. 

Step 4: Determine Where Customers Will Find You

Last but not least, it’s important to think about how customers will find your company or offerings. It doesn’t matter how great your products are if your customers can’t find them and don’t know they exist. 

Think about how your customers are likely to stumble across your business. This requires finding out where they already spend their time online, and asking questions such as:

  • What websites do they visit?
  • What blogs do they read?
  • Which social media sites do they frequent?
  • What are the search terms they use?
  • What content appeals to them?

For example, if you sell professional products, you may consider using LinkedIn as part of your marketing efforts. If you sell entertainment products, on the other hand, you may consider a site like BuzzFeed

What matters is to reach out to your audience in spaces they're already familiar and comfortable with. This increases your odds of finding the right people and grabbing their attention.

Conclusion

Without knowing who your target audience is, much of your marketing efforts will fall on deaf ears. Building a target audience profile will enable you to create more meaningful content that resonates with potential customers.

To build a target audience profile, simply follow these four steps:

  1. Create broad descriptions of your ideal customers.
  2. Research your potential customers’ demographics.
  3. Identify the needs and problems of your target audience.
  4. Determine where customers will find you.

Do you have any questions about how to create and use your target audience profile? Ask away in the comments section below!

3 Tips for Finding a Profitable Affiliate Niche

When creating or refining your affiliate website, a common recommendation is to choose a ‘niche’. Failure to do so can mean you’re targeting too broad of an audience, which can make it difficult to grow a steady business.

In short, your niche determines who you market to and what you sell. By choosing one at the beginning, you can narrow your focus, build a targeted following, and increase your own enjoyment at the same time.

In this post, we’ll introduce niches and why you need one for your marketing website. We’ll then share three tips for finding a profitable affiliate niche, and how to implement it effectively. Let’s get started!

What An Affiliate Niche Is (And Why You Need One)

The Investopedia website.

The financial planning niche, including websites such as Investopedia, is growing in popularity.

A niche simply refers to a subset of a larger market. For example, children's clothes is a niche within the larger clothing industry. Choosing a niche relates to the products and services you offer, but also the audience you market to.

Deciding on a niche is important as it lets you narrow your focus and build a targeted audience. There are also numerous additional benefits, such as:

  • Enabling you to market more specifically to your audience.
  • Helping to establish yourself as an ‘expert’ in the field of your choosing.
  • Increasing profits by enabling you to focus on a smaller audience.

With a better idea of what a niche is and how it can benefit your affiliate business, it’s time to actually find that niche. After all, this is one of the most critical decisions you can make for your website.

3 Tips for Finding a Profitable Affiliate Niche

There are many different niches that affiliates can choose from, but not all are profitable. Let’s look closely at a few tips to consider when searching for that perfect-for-you niche.

1. Consider Your Interests and Expertise

A list of outdoor hobbies from Wikipedia

Just about any hobby or interest can be turned used as a profitable niche.

With so many niche possibilities, it’s best to start with what you know. This means using your interests and expertise to guide your decision. Choosing a niche you’re knowledgeable about or interested in will give you an edge among your competitors. Additionally, a passion for your niche will make the whole process a bit more enjoyable.

For many, this is one of the most difficult steps, but here are two things you can do to make the search easier:

  • Write a list of interests. Take a few minutes to list out as many of your interests as possible. Go through the list and put an asterisk next to those you feel the most strongly about. At this point, don’t make assumptions about which niches will be profitable. Instead, let your passion guide you.
  • Connect your interests to problems. Ideally, your niche should focus on solving a problem for others. For example, an interest in healthy foods can help to solve weight gain and illness. How do your interests relate to problems, and how could your business help solve them?

While you’re ultimately choosing a niche for yourself, your customers are really the ones who will benefit from your specialization. As such, it also helps to consider the kinds of people you’d like to market your products/services to.

2. Determine Your Niche’s Monetization Potential

The Clickbank homepage

Tools such as Clickbank make it easy to determine potential profitability.

With a better idea of which niches to explore, it’s now time to determine how profitable they can be. This is important for many reasons, since not all industries or niches are profitable. Even profitable industries can be oversaturated, which makes them difficult for newcomers to work in. By determining monetization potential, you can more expertly narrow your niche and make an informed decision.

While this may seem like a difficult step, there are a variety of ways to collect the necessary information. For example:

  • Use affiliate marketplaces for initial research. You can search out niche products on Clickbank to determine how much money you could realistically expect to make.
  • Check its ‘trending’ status. Using social media and search engines, search for any potential niches and consider whether it’s ‘trending’ or popular.

Of course, it’s also important to consider the long-term monetization of your niche. You’ll need to look beyond trending status and consider how far you can take the niche.

3. Perform Keyword Research Related to Your Niche

The Google AdWords homepage

When working within your chosen niche, you’ll rely heavily on keywords. By choosing the ‘right’ keywords, you can target your audience effectively. However, this requires some keyword research. This lets you see how often niche keywords are searched and how often it’s used by affiliates. This helps you understand which will be easiest to monetize.

Fortunately, there are tools available that make this process simpler. For example, Google AdWords Keyword Planner. Using this tool, you’ll learn search volume, competition, and profit potential:

Google AdWords Keyword Planner results

To improve your research efforts, you should also consider your target audience. Keep them in mind while performing keyword research, and you may be able to find search terms with high demand and lower competition.

Conclusion

Finding the right niche for your affiliate website can take a bit of time, but it’s very much worth it. By narrowing your focus, you can ensure you’re marketing to a targeted audience. This is one of the best things you can do for your business, especially in regards to profit.

In this post, we’ve shared three tips you can use to find a profitable affiliate niche. To quickly recap, we recommend that you:

  1. Consider your interests and expertise.
  2. Determine your niche’s monetization potential.
  3. Perform keyword research related to your niche.

Do you have any questions about affiliate niches, or how you find one for your website? Let us know in the comments section below!