3 Steps for Guiding Leads Through the Affiliate Sales Process

As an affiliate marketer, your sales process will be significantly shaped by your chosen niche. However, there are still some key aspects of the sales process that remain the same for all affiliates. This is because, regardless of your particular market, the purpose you're working towards is the same.

In other words, your primary goal is to generate leads, navigate them through your sales funnel, and finally turn them into conversions. These three steps are crucial for creating a successful affiliate sales process. Generating new leads is naturally important, but you also need to make sure you're guiding existing leads all the way to the finish line.

In this post, we’ll introduce you to the affiliate sales process and its three primary steps. We’ll also show you how to implement each step in practice, including with the help of our Affiliate Royale plugin. Let's go!

Step 1: Generate New Leads

At its core, lead generation refers to the process of getting people interested in your products. It's how you reach potential customers, and create a sense of desire for the services or products you're marketing. For this reason, it's an integral aspect of building an affiliate site. Otherwise you'll have no visitors, let alone any conversions.

You should therefore work on improving your lead generation efforts. To help you out, here are some ways you can get started:

Your goal is ultimately to generate a steady stream of new leads, but that's obviously not the end. The next step is knowing what to do with those leads once you've gotten their attention.

Step 2: Nurture Your Existing Leads

Nurturing your leads is important for ensuring that your current leads remain invested in you and your products. Many people might have an initial interest in your products, but might not be ready to take the plunge to purchase just yet. This is why you need to keep communicating with them. If you do it right, you'll encourage even lukewarm leads to make purchases.

There are plenty of ways you can take care of your existing leads, but here are some solid places to start:

  • Leverage email marketing. Using email to stay in contact with your leads is a perfect way to ensure that you stick in their memory. You can even present them with unique offers that encourage them to convert.
  • Engage your readers with targeted content. By understanding your audience, you can create content that speaks directly to them. This makes it more likely that they'll remain interested in your brand over time.
  • Send follow-up emails. By sending a follow-up email as soon as possible after the lead has completed a task (such as signing up to your email list), you can increase conversions by up to seven times!
  • Provide personalized help. Having someone leads can reach out to for help is a great way to build consumer trust.

It's also important to note that you shouldn't stop nurturing your leads when they do hit that Buy Now button. By staying in contact after a successful conversion, you can ensure that customers will keep coming back.

Step 3: Convert Leads Into Sales

We've mentioned ‘conversions' already, but let's quickly define the term. In the context of affiliate marketing, it almost exclusively refers to finalizing a sale. Your goal is to turn each lead into a conversion, and to achieve that you'll need a sales funnel.

Your sales funnel is the process you use to make a person aware of your site, create interest in your marketed products, and finally convert them. There are almost an infinite variety of ways to do this. However, following these tips will help you boost conversions with your own sales funnel:

  • Create high-quality content. It may sound obvious, but your users come for the content. You need to make sure it's good enough to be worth staying for.
  • Use a strong Call-To-Action (CTA). Creating a compelling CTA can take some time and testing, but it's well worth it.
  • Play on the Fear Of Missing Out (FOMO). By using limited-time deals and offers, you make it more likely that on-the-fence users will be encouraged to finally convert

It can take some work to get your leads to the end of the sales funnel, but ultimately it's always worth the effort. By ensuring that you consider every step of the journey from lead to conversion, you can improve your customers' sales experience, while making your affiliate site more lucrative in the process.


While every site and business will have its own sales process, the main pathway remains the same. Your goal is always to generate leads, and eventually get them to the end of your sales funnel. To achieve this, you’ll need to make sure that you nurture your leads along the way, building trust and enticing them with the right offers at the right time.

In this post, we’ve shown you the three key steps involved in creating a successful affiliate sales process. These include:

  1. Generate new leads, by growing your audience with guest posts and official marketing materials.
  2. Nurture your existing leads, by checking in on them and producing targeted content.
  3. Convert your leads into customers, with strong content and a compelling CTA.

Do you have any questions about lead generation during the sales process, or how Affiliate Royale can help? Let us know in the comments section below!

How to Create a Sales Funnel for Affiliate Marketing

create a sales funnel for affiliate marketing

Moving customers through the sales process can be complex, but it’s a necessary part of any online business. As an affiliate marketer, it’s your job to lead website visitors down the right path (i.e. the one that will result in a sale).

However, an overly complicated sales process can result in leads looking elsewhere for a solution.

To reduce complexity and turn your visitors into customers, we recommend creating a clear sales funnel. This is a marketing technique that enables you to direct your leads from one step to the next, so you can ultimately make the sale.

With a well thought out sales funnel in place, your business is likely to see an increase in income and customer satisfaction.

In this post, we’ll first introduce sales funnels. Then we'll explain how to create a sales funnel for affiliate marketing. Let’s get started!

What a Sales Funnel Is (And Its Benefits for Your Affiliate Marketing Website)

A sales funnel is a defined path consumers take before making a purchase. Its goal is often to sell a product or service, but its purpose can also be to get leads to sign up for an email campaign.

The typical sales funnel follows a four-step process, which encompasses:

  1. Awareness: Understand how prospects find out about you, such as on social media or through search engine results pages (SERPs).
  2. Interest: Make your prospects interested in what you're offering.
  3. Desire: Create a specific desire for a product or service.
  4. Action: Turn your leads into converts, such as by encouraging them to make a purchase or sign up for your newsletter.

When implemented correctly, sales funnels can help turn leads into customers. They enable you to better visualize the sales process, which helps you improve your marketing strategy.

What's more, having a clear sales funnel in place enables you to narrow your focus, so you can more accurately pitch to your audience.

How to Create a Sales Funnel for Affiliate Marketing (In 3 Steps)

Now that you understand the basics of sales funnels, it’s time to consider how to create one for your website. Let’s take a closer look at the steps required to set up an effective sales funnel for your affiliate business.

Step 1: Optimize Your Website for Top Search Rankings

An example of a Google Search Engine Results Page (SERP)
Search engines are often used to draw in new website traffic.

The first step in any successful sales funnel is to make your target audience aware of your brand. You can do this by optimizing your site to rank more highly on SERPs, such as by:

Another method you can consider is building backlinks to your site. This can boost your rankings on SERPs, while also increasing brand awareness.

Step 2: Write High-Quality Content That Showcases Your Expertise

A blog post on Neil Patel's website
High-quality content, such as this blog post by Neil Patel, is crucial to an effective sales funnel.

High-quality content is easy to read, informative, and well-structured. By creating excellent content, you show visitors that you’re an expert in the field, which is likely to increase their interest in your business.

Once you have their attention, you can turn it into a specific desire for the services or products you offer.

Here are a few tips for creating high-quality content:

  • Provide a unique perspective. Original content is critical to engaging with potential leads. One thing you can try is offering a new take on older topics and ideas.
  • Make it readable. To make your content reader-friendly, be sure to optimize headlines, and structure your copy by incorporating bullet points and white space as appropriate.

You’ll also want to consider the type of content you're creating. At this stage, some of the most effective options include tutorials, guides, and checklists.

Step 3: Create a Trust-Building Landing Page to Seal the Deal

A Microsoft landing page
A landing page – such as this one from Microsoft – can be the final step in your sales funnel.

The last step in the sales funnel is getting a lead to complete the desired action. A landing page can play a vital role in this process. This type of page has only one purpose – to encourage visitors to convert. It's commonly linked to throughout your website (such as in the sidebar, at the end of blog posts, etc), in order to attract the most attention.

Your landing page should build trust and increase your brand’s credibility. What's more, it needs to compel visitors to take the final step and make a purchase. To create a trust-building landing page for your site, you'll want to:

  • Use multimedia where appropriate: Videos and images can increase click-through rates by 42%!
  • Make conversions easy: This means placing your call to action (CTA) prominently, and adding an email opt-in that’s easy for visitors to fill out.

You may also want to consider adding an FAQ section to your landing page. This will help increase your prospects’ knowledge about your affiliate product or service, especially if they reach this page earlier in the sales process.


The sales techniques you use on your affiliate website can make or break your business. That’s why we recommend creating a clear sales funnel – a method that leads prospects step by step through the conversion process. By using one on your website, you can increase consumer interest and improve affiliate sales.

To set up an effective sales funnel for your affiliate business, you'll want to:

  1. Optimize your website for top rankings in search engines.
  2. Write high-quality content that showcases your expertise.
  3. Create a trust-building landing page to seal the deal.

Do you have any questions about how to create a sales funnel for affiliate marketing, or how Affiliate Royale can help improve your affiliate program? Let us know in the comments section below!