How To Perform Proper Keyword Research For Your Affiliate Promotions

If you’re seeking new content ideas or need a fresh way to connect with your audience, why not try keyword research? Keyword research is a way to figure out what your website visitors are searching for, so you can better interact with them. 

In this post, we’ll explain what keyword research is, how it can benefit your affiliate business, and how to go about performing it. Let’s get started!

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What is Keyword Research?

Keyword research is a tactic you can use to help determine what words users are typing into search engines like Google, Bing, and Yahoo to find specific products and services.

When researching these keywords, you look for words and phrases that match your industry or user interests and incorporate them in your content to boost your search traffic, engagement, and conversions. 

When performed properly, keyword research makes it so you don’t have to play the guessing game when it comes to knowing what your users are seeking. You can immediately get in front of them with content they’re interested in.

Keyword Research Tips For Your Affiliate Marketing Business

Evaluate Your Current Keyword Performance

The best way to start your keyword research is to evaluate what keywords your website is currently ranking for. By doing this you’ll be able to see where your online business currently stands and understand your position in relation to your competitors. 

Ensure Your Keywords Are Benefitting The Customer

When performing your keyword research, you want to search for keywords and phrases that are going to help your customers find answers and solve their problems. If you’re able to tap into the questions a customer has and how to answer them, you’ve immediately created a new lead and a potential new sale.

Watch What Your Competitors Rank For

Analyzing your competition is one of the best ways to figure out where to start or move forward in your keyword research. Using tools like Google Ads, you can type in certain phrases or words along with your competitor’s URL to see what keywords they’re ranking for. Then you can use those keywords as you develop your own strategy.

Ask Your Customers Questions

Another great way to perform keyword research is to talk to your customers and ask them questions. Go directly to the source by putting together a short survey, or check with your support team to learn what are the most common questions they receive. Within this body of information, you’ll find countless keywords to build up your existing strategy.

Keyword Research Tools

When it comes to keyword research, you don’t have to go it alone. There are a slew of great tools out there that make the job much, much easier. Below, we’ve put together a list of a few of our favorites.

SEMrush

SEMrush is a robust SEO suite that includes every tool you need to successfully perform keyword research for your online business.

With their Keyword Overview tool, you can type in a keyword you’re interested in and learn everything there is to know about that keyword, such as how many people are actively searching for it, how popular it is, and it’s gradual popularity over time. The tool also provides lists of keywords related to the one you’re researching, significantly extending the return on your efforts.

SEMrush also includes a content analyzer tool to help you better craft blog posts and other online content, helping to ensure that you’re properly using your keywords to rank in search engines.

Ahrefs

Ahrefs is similar to SEMrush in that it is a complete SEO suite and includes a robust set of tools for keyword research. 

With Ahrefs, you can also type a keyword into their search bar and learn all there is to know about it. Like SEMrush, this tool provides lists of suggested keywords related to the one you’re researching.

Ahrefs can also be used to examine what keywords your competitors are ranking for that you are not, helping you to better compete in the online marketplace.

In addition to those tools, Ahrefs features reports on your progress and can even help you understand how to improve your website to rank better in search.

Google Keyword Planner

Google Keyword Planner is a tool for online business owners who want to advertise on Google, but it actually includes a lot of great SEO tools you can use for free.

To access Google Keyword Planner, all you have to do is create or log in to your Google Ads account and enter your payment details (don’t worry, you won’t have to run or activate a campaign).

Once you’re in, you can type in any keyword you’re interested in and learn how many monthly searches that keyword gets, its related keywords, how much people pay to advertise with the keyword, and more.

Ubersuggest

Neil Patel is a well-known authority in SEO and marketing; however, you might not know that he also offers a free tool for keyword research.

Ubersuggest is a tool that gives users everything they need when it comes to performing keyword research for their business, such as keyword suggestions, search volume, competitor keyword ranking, and more.

Also with this tool, you can type in a keyword and see the top Google search results for that keyword, along with its domain score, number of backlinks, social shares, and more.

AnswerThePublic

AnswerThePublic is the perfect tool for those seeking to hear directly from their customers in their research.

With this free tool, users can go to the website, type in a keyword, and discover what users all over the world are searching for or asking about on search engines in relation to that keyword.

This tool also stands out because, unlike the other tools mentioned above, the results from AnswerThePublic are presented in a tidy, visual format.

How to Use Your Keyword Research

Once you’ve put in the hard work of figuring out great keywords to use for your online business, you can start to implement your research into your marketing efforts. The following tips will help you get started.

Create Custom Content Around Keywords

Creating content, such as videos, blog posts, infographics, and podcast episodes around your keywords is a great way to boost your rank and help customers more easily find you. Just be sure to avoid the black hat practice of keyword stuffing. You want to use your keywords enough to rank in search but not so much that your content is low quality and difficult to read.

Build Your Support Base Around Keywords

You can also build your support content around keywords you discover in your research. For example, if your customers are seeking answers on how to navigate certain tools with your software, make sure to create support docs and FAQs about the specific tool to target keywords related to it.

Include Keywords In Product Descriptions

If your affiliate marketing business sells merchandise or has varied product plan tiers, always use the keywords discovered in your research in the product or tier descriptions. Just remember that, when it comes to keyword stuffing, the same goes here as with blog posts and other content.

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In Conclusion

Sometimes it can seem like connecting and engaging with your online customers is a huge challenge, but great keywords can make the process a whole lot easier. Using proper keyword research to connect with your audience is a great way to keep your business relevant and active. We hope the tips and tools we’ve provided above will help you begin using keyword research to take your online affiliate marketing business to the next level!

To learn more about keyword research and SEO for your affiliate business, please check out our posts about choosing keywords to optimize your content, how to use long-tail keywords, and effective SEO techniques.

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How to Do Effective Keyword Research for Affiliate Marketing Search (4 Tips)

affiliate marketing search

Affiliate programs are one of the best methods for monetizing your website. However, their success is highly dependent on careful search engine optimization (SEO). The affiliate keyword research you do, as well as the quality of your content, significantly influence where you rank in organic search engine results.

With so many keywords to choose from, however, identifying and implementing the best ones can be difficult. You'll need to have a strategic approach to finding and using keywords.

Conducting keyword research is the perfect way to get started, since it can help you improve the return on investment (ROI) for your affiliate marketing campaigns.

In this article, we’ll discuss how to do effective keyword research for affiliate marketing search by introducing a handful of helpful tools you can use. Let’s get started!

The Importance of Keywords for Affiliate Marketing Search

If you want to drive traffic to your affiliate marketing campaign, you need to focus on keywords. They play an important role in how well your content ranks in search engine results. But choosing keywords can be tricky. To do effective affiliate keyword research, you'll need to find ones that have high search volume in your niche.

For example, let's say you're selling dog leashes. Obviously, you want to be found for the query “dog leash”. However, that's a broad search term that is also highly competitive. As you'll see below, Google produces around 263 million results for that phrase:

A Google search for "dog leash".

This is where long-tail keywords come in. Long-tail keywords are typically between three and six words in length, and represent more specific search phrases. For example, a good long-tail keyword could be: “retractable leash for a large dog”. That one change produces significantly fewer results by narrowing the topic down.

Long-tail keywords are particularly relevant for affiliate keyword research, because they focus on buyer intent. The closer a person is to buying, the more specific their search phrases tend to be.

Long-tail keywords typically have less competition and search volume. However, the people searching for them are more relevant to your focus niche, and more likely to convert into sales.

How to Find Keywords for Your Affiliate Marketing Campaign (4 Tips)

Now that you understand why it's important to be strategic about the keywords you use, let's learn how to find the right ones!

1. Choose a Specific Niche Focus

The niche for your affiliate marketing campaign determines who you'll be marketing to. Typically, it's a subgroup of a larger marketing category. For example, golf is a niche in the sports industry.

The niche you choose also determines what products and services you'll be selling. So it helps to pick something you're knowledgeable about and interested in. You also want to find a niche that will be profitable. The goal is to find a balance between a niche with monetization potential and one that is specific to your expertise.

To settle on the right niche, brainstorm a list of markets that align with your skills and interests. Then, identify those markets you think have enough selling potential. Ask yourself: What problems do people have that your knowledge could help solve? You can also try using solutions like MindMup's free mind mapping tool to spark some ideas:

The MindMup tool home page.

This particular tool will help you visually build out ideas for niches from an initial topic:

A mind map about dog products.

Milanote is another excellent mind mapping tool you might want to give a try. The great thing about Milanote is that, unlike with Mindmup, it's free to export PDFs or images of your mind maps. Plus, it's 100% free to use, and there's no time limit.

milanote mind map

Once you narrow down your niche ideas, you can search for potential products using a site like ClickBank. This will help you figure out how profitable each niche might be in an affiliate marketing campaign.

2. Use Google Keyword Planner

After you choose a niche, it's time to figure out which keywords to target. Google Keyword Planner is a research tool designed to help you discover the terms that are most relevant for your campaign. It offers insight into the frequency of keywords, as well as their competition. The goal is to target keywords with high monthly searches but low competition.

To use Keyword Planner, you'll need to set up a Google Ads account. It's important to note that you don't need to have an active Ad Campaign running, however. Once you're in your Google Ads account, click on Tools in the menu bar, then select Keyword Planner:

The Google Keyword Planner tool.

You'll be presented with two options. Choose Get search volume and forecasts:

Search options in Google Keyword Planner.

Then, enter a list of keyword ideas for your niche products, and click on Get Started. This will bring you to a page that displays insights about each related term's volume, competition, clicks, impressions, etc:

Keyword results in Google Keyword Planner.

The longer the list of keywords you provide, the more comprehensive your results will be. Some of this information is geared toward marketers using pay-per-click advertising, and may not be relevant to your affiliate campaigns. However, it's useful to learn how certain keywords perform when compared to others.

3. Conduct a Keyword Analysis

Understanding the competitive landscape of certain keywords is vital to effective affiliate keyword research and choosing the right phrases for your campaigns. Search terms that are highly competitive, while profitable, can also be difficult to rank for.

This is why focusing on long-tail keywords is especially beneficial for affiliate marketing. Ubersuggest is a free keyword research and suggestion tool created by Neil Patel, which can help identify keyword competition. It also makes it easier to form a list of keywords based on what's working for your competitors:

The Ubersuggest home page.

Once you type in your long-tail keyword and select Search, you'll be presented with an analysis page. You can see related keywords and how they compare, as well as examples of how the top-performing sites with that keyword used your long-tail keyword.

You can also toggle the filter button to further customize your search by including or excluding certain words and eliminating specific metrics:

Keywords analysis results on Ubersuggest.

There's also a Content Ideas section that lists some of the top-performing pages for each keyword. This can give you a jump-start on your content creation strategy and topics.

4. Search Amazon

Amazon is a giant when it comes to online selling and affiliate marketing. It's also a great place to do some affiliate keyword research. Use the search bar to type in your potential product or keyword, and see what auto-fill suggestions are presented:

A list of dog-related products on Amazon.

Next, check out the categories included in your niche to see what some of the highest-selling products are. Then ask yourself a couple of questions, such as:

  • What keywords are the sellers using in the product titles?
  • What kind of keywords are included as links and in the product descriptions?

Not only can Amazon be a useful resource to help you figure out what products to sell; it can also be handy for finding the terms and phrases that encourage conversions.

Conclusion

For your affiliate campaigns to be successful, you'll need to spend time researching and developing a strategy for keyword usage. Using the right keywords can improve your SEO rankings, help attract the right audience, and lead to more sales.

There are plenty of ways you can do affiliate keyword research for your affiliate marketing search, including:

  1. Choosing a specific niche to focus on that has monetization potential.
  2. Using Google Keyword Planner to identify keyword values and trends.
  3. Conducting keyword and competitor analysis with tools like Ubersuggest.
  4. Searching Amazon for high-selling products and popular search terms.

What methods or tools have you found useful when finding keywords for affiliate marketing campaigns? Let us know in the comments section below!