3 Steps for Guiding Leads Through the Affiliate Sales Process

As an affiliate marketer, your sales process will be significantly shaped by your chosen niche. However, there are still some key aspects of the sales process that remain the same for all affiliates. This is because, regardless of your particular market, the purpose you’re working towards is the same.

In other words, your primary goal is to generate leads, navigate them through your sales funnel, and finally turn them into conversions. These three steps are crucial for creating a successful affiliate sales process. Generating new leads is naturally important, but you also need to make sure you’re guiding existing leads all the way to the finish line.

In this post, we’ll introduce you to the affiliate sales process and its three primary steps. We’ll also show you how to implement each step in practice, including with the help of our Affiliate Royale plugin. Let’s go!

Step 1: Generate New Leads

At its core, lead generation refers to the process of getting people interested in your products. It’s how you reach potential customers, and create a sense of desire for the services or products you’re marketing. For this reason, it’s an integral aspect of building an affiliate site. Otherwise you’ll have no visitors, let alone any conversions.

You should therefore work on improving your lead generation efforts. To help you out, here are some ways you can get started:

Your goal is ultimately to generate a steady stream of new leads, but that’s obviously not the end. The next step is knowing what to do with those leads once you’ve gotten their attention.

Step 2: Nurture Your Existing Leads

Nurturing your leads is important for ensuring that your current leads remain invested in you and your products. Many people might have an initial interest in your products, but might not be ready to take the plunge to purchase just yet. This is why you need to keep communicating with them. If you do it right, you’ll encourage even lukewarm leads to make purchases.

There are plenty of ways you can take care of your existing leads, but here are some solid places to start:

  • Leverage email marketing. Using email to stay in contact with your leads is a perfect way to ensure that you stick in their memory. You can even present them with unique offers that encourage them to convert.
  • Engage your readers with targeted content. By understanding your audience, you can create content that speaks directly to them. This makes it more likely that they’ll remain interested in your brand over time.
  • Send follow-up emails. By sending a follow-up email as soon as possible after the lead has completed a task (such as signing up to your email list), you can increase conversions by up to seven times!
  • Provide personalized help. Having someone leads can reach out to for help is a great way to build consumer trust.

It’s also important to note that you shouldn’t stop nurturing your leads when they do hit that Buy Now button. By staying in contact after a successful conversion, you can ensure that customers will keep coming back.

Step 3: Convert Leads Into Sales

We’ve mentioned ‘conversions’ already, but let’s quickly define the term. In the context of affiliate marketing, it almost exclusively refers to finalizing a sale. Your goal is to turn each lead into a conversion, and to achieve that you’ll need a sales funnel.

Your sales funnel is the process you use to make a person aware of your site, create interest in your marketed products, and finally convert them. There are almost an infinite variety of ways to do this. However, following these tips will help you boost conversions with your own sales funnel:

  • Create high-quality content. It may sound obvious, but your users come for the content. You need to make sure it’s good enough to be worth staying for.
  • Use a strong Call-To-Action (CTA). Creating a compelling CTA can take some time and testing, but it’s well worth it.
  • Play on the Fear Of Missing Out (FOMO). By using limited-time deals and offers, you make it more likely that on-the-fence users will be encouraged to finally convert

It can take some work to get your leads to the end of the sales funnel, but ultimately it’s always worth the effort. By ensuring that you consider every step of the journey from lead to conversion, you can improve your customers’ sales experience, while making your affiliate site more lucrative in the process.


While every site and business will have its own sales process, the main pathway remains the same. Your goal is always to generate leads, and eventually get them to the end of your sales funnel. To achieve this, you’ll need to make sure that you nurture your leads along the way, building trust and enticing them with the right offers at the right time.

In this post, we’ve shown you the three key steps involved in creating a successful affiliate sales process. These include:

  1. Generate new leads, by growing your audience with guest posts and official marketing materials.
  2. Nurture your existing leads, by checking in on them and producing targeted content.
  3. Convert your leads into customers, with strong content and a compelling CTA.

Do you have any questions about lead generation during the sales process, or how Affiliate Royale can help? Let us know in the comments section below!

3 Ways to Use Influencer Marketing in Your Affiliate Business

Online marketing is changing rapidly, as a greater focus is being placed on social media and personality-based promotion. While traditional marketing techniques are still important, you shouldn’t underestimate the power of influencers.

In fact, influencer marketing can be a very effective method for raising the profile of your affiliate website. This technique involves collaborating with social media influencers to increase your traffic and sales. By finding the right influencers to collaborate with, you can grow your audience and find leads who might not otherwise have discovered you.

In this article, we’ll dig deeper into influencer marketing and how it can be beneficial for your affiliate site. We’ll also share a few ways you can use this type of marketing to boost sales. Let’s get started!

An Introduction to Influencer Marketing

Influencer marketing is an umbrella term for any marketing focused on ‘influencers’, or particularly influential individuals. This can include both marketing with and to these people and their audiences.

The growth of influencer marketing has been huge over the past few years, with the amount of money spent doubling since 2015. A prevalent type you’re probably familiar with is when a celebrity endorses a product, either on their social media accounts or elsewhere.

When it comes to affiliate marketing, working with influencers can be a huge benefit. An influencer helps you grow your audience and boost your sales. You can leverage their following to drive conversions up, and even use your own affiliate links to track the effects of your collaboration.

Affiliate and influencer marketing are both inherently about speaking directly to your potential customers. You can use an influencer’s reach and persona to grow your audience and direct them to your affiliate site. In turn, that site will provide them with great content, and hopefully convince them to convert.

3 Ways to Use Influencer Marketing in Your Affiliate Business

At this point, you’re probably wondering how to get started with influencer marketing. Now, let’s take a look at how you can use this technique to boost your affiliate business.

1. Work With ‘Macro Influencers’ to Expand Brand Awareness

A tweet by Justin Bieber marketing Calvin Klein underwear.

Justin Bieber is an example of a successful macro influencer.

A ‘macro influencer’ is usually a celebrity or other person with lots of prestige and a large following. Working with this type of influencer gives you a massive reach,which can help broaden the awareness of your affiliate site.

Using a macro influencer also gives you more control, as you can choose who you work with and how your product is presented. You can also leverage the influencer’s persona to your own ends. For example, some celebrities represent luxury, while others feel more authentic and trustworthy.

As you might imagine, however, these types of collaborations can be difficult to acquire. However, if you do manage to land one, it can be a real boon to your business. The best way to get started is to reach out to the influencer’s PR management. Beware that if they regularly promote products, you will be competing with other brands, so make sure that you stand out among the pack. Plus, targeting a particularly successful influencer is likely to come with a high cost attached.

2. Find ‘Micro Influencers’ Who Match Your Niche

An Instagram post from "Peanut Butter Gamer" marketing the Nintendo Switch console.

One popular micro influencer in the video game market is Peanut Butter Gamer.

A ‘micro influencer’ is usually not a household name, but is a ‘normal’ person with a significant social media following. While they are smaller than their macro counterparts, working with these influencers can actually lead to better results.

Micro influencers are generally more trusted, and feel more authentic than celebrities. They also help you boost audience engagement, as smaller accounts often see more activity per post than larger ones. Finally, micro influencers are ideal to work with in certain niche markets, such as lifestyle products or entertainment media. They usually act as gatekeepers, with followers who look to them for consumer advice.

To take advantage of this kind of opportunity, you’ll want to look for influencers who share your target audience and customer profile. If you’re already active on social media, find the most popular users who regularly use relevant hashtags and get in touch. Usually they will have contact information readily available, and often they’ll even mention if they are open to commercial collaborations upfront.

3. Create a Plan for Your Collaborations

Regardless of which type of influencer you work with, you’ll need a clearly defined plan for your collaborations. First, you need to consider what your primary goal is. Are you looking to grow brand awareness, generate leads, or track how much the collaboration affects your conversions? Be aware of what you hope to achieve, and make sure that both you and the influencer are on the same page in this regard.

You also need to decide on a commission structure, and determine exactly what both you and the influencer will get out of the deal. This could be an upfront sum, or a percentage of the money you earn as a result of the collaboration. You should also consider how to disclose your collaboration. This will vary for different influencers, but it’s important to make it clear to your audience.

If you plan ahead and make sure that you and your influencer are on track, you’ll be able to create an effective campaign together. The most important consideration is to focus on your objective, and create a collaboration that achieves your aims in the best and most upfront manner possible.


Influencer marketing is smart way to organically leverage someone else’s existing audience to build awareness of your own affiliate products. In order to get the most out of your collaborations, you’ll want to make sure you’re prepared and have clearly defined goals.

In this article, we’ve discussed how you can use influencer marketing to benefit your affiliate website. These three tips will get you started on the right track:

  1. Work with macro influencers to expand brand awareness.
  2. Find micro influencers who match your niche.
  3. Create a plan for your collaborations.

Do you have any questions about using influencer marketing in your affiliate business? Let us know in the comments section below!

3 Paid Traffic Sources to Consider for Your Affiliate Website

While organically-generated traffic is invaluable, it’s not the only means of attracting visitors to your site. Relying solely on new people to discover your site can be a lengthy process. You may also be limiting your potential audience, as many won’t ever be aware that your site exists.

Another method of increasing the flow of potential customers is by using paid traffic. This is a way to market your affiliate site and draw in new visitors who may not have otherwise found your site. It enables you to spend a little bit of money to get a quick return, in the form of increased visibility and a greater number of leads.

In this post, we’ll talk about why paid traffic could help your site, and introduce three of the key sources you can use. We’ll talk about the pros and cons of each, before discussing how to implement them. Let’s get started!

How Paid Traffic Can Benefit Your Affiliate Website

Paid traffic is a term that refers to traffic you get through direct marketing. We should make it clear that this is not the same as ‘fake’ traffic, which is generated by software or dummy users. Rather, it’s a way to bring real visitors to your site, by advertising on social media, using banners, or leveraging Pay-Per-Click (PPC) ads.

Using paid traffic helps you get more visitors to your affiliate site. In turn, this increases your number of potential conversions, which can be particularly useful if your site is new and in need of quick income. It also enables you to target an audience that matches your specific niche. Smaller sites in particular can struggle to find their intended audience, which is something paid traffic can help you with.

While paid traffic obviously comes with a price tag, it can be worth the cost to get a head-start on amassing customers and building brand awareness. Of course, you’ll need to watch out for scammers, who don’t actually provide genuine traffic, but use tricks to increase your visitor numbers. For this reason, you should stick to trusted sources and not take chances, even if they offer tempting deals. We recommend checking out Google’s own advice on avoiding these scammers.

3 Paid Traffic Sources to Consider for Your Affiliate Website

Now, we’re going to take a look at three of the ways you can use paid sources to drive traffic to your affiliate site.

1. Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) is a type of advertisement where your site is directly marketed on external sites. However, unlike most other types of ads, when you use PPC you only pay whenever somebody actually clicks through to your site.

These ads most commonly appear in search results, where they direct users to relevant content based on search terms they’ve used. This type of PPC advertising can help you increase traffic from users who are searching for popular keywords in your niche:

An example of Pay-Per-Click (PPC) advertising on Google.

If you want to try PPC out, a good place to start is with Google AdWords. This program uses a process called the Ad Auction to determine which ads are displayed for particular queries. To get a leg up on the competition, you should also take some time to perform keyword research. This will help you find relevant keywords that are frequently searched for, but aren’t as competitive or expensive.

2. Link and Banner Advertisements

Links and banners are the most basic types of advertisements online. Plan-text links and image-based banners can both lead interested parties back to your site. The great thing about this type of ad is that it can be used almost anywhere: on websites, on social media, or even in emails.

The visual nature of banners make them particularly effective at catching the reader’s attention:

A banner advertisement on the NBA homepage

Banners also give you a moment to showcase your brand in the best light. In fact, you can even create links and banners yourself, using the Affiliate Royale plugin.

The main issue with using banners is that they’re so common, many users have almost developed ‘banner blindness‘. For this reason, you’ll want to consider your banner placements carefully. Also, for best results you should make sure the benefit to the user is clear, and use a powerful Call-to-Action (CTA).

3. Social Media Advertising

As social media usage grows, so does the advertising potential of these sites. Research shows that most social media ad campaigns have a positive impact on brand awareness and consumer motivation. It’s no wonder that the total sum spent on social media advertising has doubled over the past few years.

The best thing about advertising on social media is that you can target your marketing directly to your ideal audience. By matching your affiliate niche with specific keywords, hobbies, and interests, you can directly aim your ads at those who are most likely to be interested:

Three examples of adverts on Facebook.

The popularity of social media also means that the market is somewhat saturated. It’s therefore important to create content that is engaging and human. You should also consider which platforms suit your site the best, and then consider your customer profile to choose where best to place your ads.


Organic traffic is an excellent and important way to grow your site. However, it doesn’t have to be your only strategy. By using paid traffic sources to advertise your site, you can create a quick growth in traffic. This strategy can also help you target your advertising towards your ideal audience.

In this article, we’ve looked at three paid traffic sources, and discussed how you can use them to drive more visitors to your site:

  1. Pay-Per-Click (PPC) advertising.
  2. Link and banner advertisements
  3. Social media advertising.

Do you have any questions about how to attract paid traffic to your affiliate site, or how Affiliate Royale can help? Let us know in the comments section below!

3 Reasons to Choose WordPress for Your Affiliate Marketing Website

When building your affiliate website, one of the first (and most important) decisions you’ll make is which Content Management System (CMS) to use. With so many to choose from, the decision can be overwhelming.

The most popular CMS available is WordPress, as it’s used on 30.7% of the internet’s websites. Its versatility, functionality, and customization capabilities make it one of the most flexible CMSs, which is great for any kind of website.

In this post, we’ll share three reasons to choose WordPress for your affiliate marketing website, and how you can use these features most effectively. Let’s get started!

1. Its Versatility Makes It Possible to Build Any Website

The Making Sense of Cents affiliate website blog page

WordPress can be used to make affiliate blogs and websites, such as Making Sense of Cents shown above.

WordPress is an incredibly versatile platform and you can use it to create a wide variety of sites. These include blogs, news sites, eCommerce, and even affiliate marketing (as shown above). In fact, this versatility lends itself to WordPress’s widespread use as it powers 30.7% of the internet!

This versatility is particularly beneficial for affiliate marketing websites, as you can create the site that fits your exact needs. You can add a blog, portfolio or gallery, and even a sales page to boost your earnings.

Of course, to use the platform effectively, you need to learn what you can do and how. With WordPress documentation, you can gain an understanding of what you can accomplish with WordPress. This will give you a solid foundation for when you start building your affiliate website.

It’s ultimately up to you to utilize WordPress and all of its many features. As mentioned, perform thorough research and get to know the platform to make this possible.

2. Its Functionality Makes It Effortlessly Expandable

The WordPress Plugin Directory

The WordPress Plugin Directory has tens of thousands of plugins, which you can use to extend your website’s functionality.

Functionality is key for any CMS, and WordPress has it in spades. It’s many functions and features make it easy to use, and it also makes the possibilities to expand nearly limitless.

Most importantly, the functionality offered by WordPress makes it possible to ensure your website is as useful as possible for both you and your customers. This is where plugins come in. These are coded programs that enable you to extend the platform’s functionality even more. With thousands of plugins to choose from, you have the ability to expand WordPress’ many features. For example, you can use Popups by OptinMonster to promote your affiliate products and draw attention, and Affiliate Royale to build a successful affiliate marketing program.

You can also integrate your WordPress site with social media (including Facebook, Twitter, and Pinterest) and Google Analytics, just to name a few possibilities. This will increase your reach, which is crucial for sales.

3. Its Customization Capabilities Make It Easy to Personalize

The WordPress Theme Directory

Using the WordPress Theme Directory, you can find the perfect theme to customize your affiliate site.

Customizability lies at the core of WordPress. It has various customization capabilities, including site themes, which enables you to create a unique site and tailor it to your taste and requirements.

As an affiliate marketer, the customization capabilities enable you to create a one-of-a-kind affiliate website to draw in your target audience. To benefit fully from these capabilities you need to find the right theme. With both free and premium themes available, you can install a theme that meets just about any need (including eCommerce and affiliate marketing). Themes can themselves be further customized — both on the back end and front end — to your liking.

Even if you don’t have the skillset, you can hire a WordPress developer to build a functional and beautiful website that’s customized to fit your needs. Of course, you can learn more about WordPress development yourself if you’d like to customize your website even further. This will open up several new possibilities for your site.


As an affiliate marketer, it’s important to find a CMS that meets all of your needs. With WordPress, you can create beautiful and fully functional websites that draw in your target audience and enable you to build a successful online business.

In this post, we’ve shared three reasons to choose WordPress for your affiliate marketing website. To quickly recap, WordPress offers:

  1. Versatility, which makes it possible to create any website.
  2. Functionality, which makes it effortlessly expandable.
  3. Customization capabilities, which make it easy to personalize.

Do you have any questions about creating an affiliate website using WordPress, or how Affiliate Royale can help? Let us know in the comments section below!

3 WordPress Security Plugins for Your Affiliate Website

Security is important on all websites, but it’s especially vital for sites that handle sensitive customer information. If you’re running an affiliate site, for example, you’ll need to make sure it has up-to-date protection at all times. This will help prevent successful attacks on your business.

Fortunately, WordPress is an inherently secure platform. However, that doesn’t mean that you can’t make it even stronger. There are plenty of security plugins available that you can use to improve your site’s defenses, and to keep you and your customers safe.

In this article, we’ll discuss the importance of security and explore how it affects your affiliate marketing program. We’ll also outline a few of the top security plugins at your disposal, and discuss their key features. Let’s get started!

Why You Need to Secure Your Affiliate Website

A major reason why WordPress is such a popular and trusted platform is its inherent security. If you keep your site updated with the latest features, you can stay safe from most attacks and threats. However, that doesn’t mean that you can’t strengthen your site even more.

If you’re running an affiliate website that handles personal data and contact details, it’s even more important that you do everything you can to make sure it’s safe. Otherwise, you’re at risk for becoming the victim of automated brute force attacks, which can cause your site to go down for long periods of time. Even worse, you may lose your users’ data, or inadvertently infect them with malware.

It goes without saying that this could be a huge personal and financial disaster for your site. Therefore, you’ll want to do everything you can to avoid these scenarios. Fortunately, there are plenty of plugins available that can help you make your affiliate site more secure.

3 WordPress Security Plugins for Your Affiliate Website

Now that we’ve covered the importance of website security, let’s look at some of the best options available for making your site more resistant to the majority of malicious hackers and bots.

1. Sucuri Security

The Sucuri Security plugin.

The Sucuri Security plugin is an excellent, free option that hardens your WordPress site in a number of ways. It enables you to check the integrity of your site and its files, track all security-related activity, and scan your site for malware. Sucuri also provides excellent activity monitoring, helping you quickly track and prevent suspicious behavior. If the plugin discovers a security issue with your site, it will use notifications to inform you.

Key Features:

  • Inspects your WordPress installation to locate issues in your files and directories.
  • Offers security activity monitoring.
  • Scans your site for malware.
  • Provides notifications about security issues.

Pricing: The base plugin is free. Sucuri also offers several premium plans with additional features, starting at $9.99 per month.

2. Wordfence

The Wordfence plugin.

Wordfence is the most popular WordPress security plugin available, with over two million current installations. It’s not hard to see why, as it’s a complete security solution for your site. Most importantly, Wordfence contains a Web Application Firewall (WAF), which is one of the most important security features for any affiliate website. It blocks malicious traffic, protects against brute force attacks, and scans your site for malware. Wordfence also enables you to track any hacking attempts made on your site, so you can spot potential weaknesses and address them quickly.

Key Features:

  • Includes a Web Application Firewall (WAF).
  • Scans your site for malware, back doors, and so on.
  • Checks your site’s core files for integrity issues and security vulnerabilities.
  • Enables you to block users.

Pricing: The Wordfence plugin is free, but it also offers a premium license with extended functionality that starts at $99 per year.

3. All In One WP Security & Firewall

The All-In-One Security & Firewall plugin.

All In One WP Security & Firewall provides a comprehensive security solution for your website that’s easy to use. It’s also completely free, which means you don’t need a premium license to unlock all of its features. This plugin includes many options that are especially useful to affiliate website owners, such as improved user account security. It can also help you locate and delete suspicious user accounts, in order to stop hackers from gaining entry to your back end.

Key Features:

  • Includes advanced user account and registration security features.
  • Adds firewall protection to your site.
  • Enables you to automatically create database backups.
  • Provides email notifications when a potential security issue occurs.

Pricing: The All In One WP Security & Firewall plugin is 100% free, with no additional licenses or premium plans.


For the owner of an affiliate site, security needs to be a top priority. Since you’re handling sensitive information about your users, you need to make sure they can trust you. If not, they won’t remain your users for long. Fortunately, WordPress offers plenty of opportunities to create a strong, secure affiliate website.

In this post, we’ve discussed how you can enhance your affiliate site’s security with some of the best WordPress plugins available. These include:

  1. Sucuri Security: A solid security solution that scans your site for vulnerabilities and enables you to track suspicious activity.
  2. Wordfence: The most popular WordPress security plugin, with a strong firewall and comprehensive security features.
  3. All In One WP Security & Firewall: An excellent free alternative that helps you secure user accounts and the registration process.

Do you have any questions about increasing security on your affiliate website? Let us know in the comments section below!

How to Create an Affiliate Program Frequently Asked Questions (FAQ) Page

As an affiliate program manager, you’ll likely get questions both from existing affiliates and from users curious about your program. While this is a great sign of your business’s growth, it can also be time consuming. You could end up spending more time answering basic questions, and less on growing your business.

By creating an affiliate program Frequently Asked Questions (FAQ) page for your website, you make it possible for potential affiliates to find answers for common questions. This frees up your time for other program tasks, such as affiliate recruitment and management. It also makes your program more welcoming and easier to use.

In this post, we’ll discuss three tips for creating a FAQ page for your affiliate program. We’ll then show you how to display this page on your website, including using Affiliate Royale’s Affiliate Pages. Let’s get started!

3 Tips for Creating an Affiliate Program Frequently Asked Questions (FAQ) Page

When creating an FAQ for your website, the first step will be to create a new page. Once this is out of the way, it’s time to implement the tips below so your FAQ can be as informative and effective as possible.

1. Separate Your Questions Into Categories

The Avangate affiliates FAQ page

Categories — such as the ones used above on Avangate — make it easy for readers to skim your FAQs.

The first step to creating a FAQ page is to come up with a list of questions to include. These should answer the most common and basic information about your program:

  • Use previous queries. Use questions you’ve received multiple times through email, social media, or other channels.
  • Combine questions where possible. Combine similar phrasings (“How much will I make?/What is the commission rate?”). This makes the list easier for readers to skim and search.

You should also consider using categories to separate the questions. This enables readers to quickly find the information they’re looking for and creates a clean, organized look. A few examples of common categories include Sales and Payments, Products/Services, and Support and Resources.

2. Add a Table Of Contents (TOC) for Easy Navigation

ThinkGeek affiliate FAQ page

A Table Of Contents (TOC) such as used on ThinkGeek makes it easy for readers to jump ahead to their questions.

In short, a Table of Contents (TOC) is an on-page directory that collects all questions at the very top of the page. Adding a TOC simplifies navigation, which makes it easier for affiliates to find the answers they’re looking for. With the right tools and a bit of know-how, you can easily add a TOC to your WordPress FAQ page. Here are two methods you can use:

  1. Use a TOC WordPress plugin. Options such as Easy Table of Contents (free) and Fixed TOC ($19) enables you to add a TOC to a page in minutes.
  2. Use page jumps to create a manual TOC. This requires a small bit of coding, but it gives you a bit more flexibility with styling.

Your TOC doesn’t need to be fancy. It simply needs to be useful in guiding readers to the answers they’re looking for.

3. Link to Further Information When Necessary

The Twitch Affiliate FAQs

Linking out for more information — just as Twitch has done above — provides your readers with more in-depth information.

While the answers within your FAQ page should be thorough, you may find it necessary to provide additional context. This can mean linking to on-site content, and even external tutorials and guides.

This makes it easier for readers to do more research on their own. However, you’ll want to link out effectively so readers click through:

  • Use descriptive anchor text. This ensures your links aren’t overlooked, and readers know exactly what information they’ll receive when clicking through.
  • Link to high-quality websites. This will boost your site’s credibility, and make you more trustworthy to potential affiliates.

To ensure readers remain on your site, you should set all links to open in a new tab. Your readers will still get the information they need, while also sticking around to read more about your program.

How to Display Your FAQ Page Using Affiliate Royale’s Affiliate Pages

The Affiliate Royale plugin.

With your FAQ page now created, it’s time to display it on your site. You can do so with the help of Affiliate Royale and its Affiliate Pages. Affiliate Royale includes a sign-up page, login page, and Affiliate Dashboard.

To display the FAQ page for both potential and established affiliates, you have a few options. First, the affiliate FAQ page should be included in your site’s navigation menu. You can place it prominently within the main menu, or include it as a link in your footer:

An example of a footer menu with a link to the FAQ page

Second, you can add the link to the FAQ page directly to the Affiliate Dashboard. Go to Affiliate Royale > Options > Dashboard and click Add page next to Custom Nav Pages. You can then select your FAQ page from the dropdown:

This way, all established affiliates can gain instant access when logged into their dashboard.


As your affiliate program grows, you’ll receive more questions from potential affiliates. However, if you don’t have a dedicated FAQ page, you could lose time answering the same questions over and over. Fortunately, creating a FAQ page is easy and will be beneficial for you, your program, and your affiliates.

In this post, we’ve introduced three tips for creating an affiliate program FAQ page. We’ve also shared how you can incorporate this page into your website’s Affiliate Pages using Affiliate Royale. Before you create your FAQ, bear the following in mind:

  1. Separate your questions into categories
  2. Add a Table Of Contents (TOC) for easy navigation.
  3. Link out to further information when necessary.

Do you have any questions about creating a FAQ page, or how Affiliate Royale can help? Let us know in the comments section below!

An Introduction to Sales Funnels (And How to Use Them on Your Affiliate Website)

Moving potential customers through the sales process can be complex, but it’s a necessary part of any online business. As an affiliate marketer, it’s your job to lead website visitors down the ‘right’ path (i.e. the one that will result in the most sales). However, an overly complicated sales process can result in leads looking elsewhere for a solution.

To reduce complexity and turn your visitors into customers, we recommend creating a clear sales funnel. This is a marketing technique that enables you to direct your leads from one step to the next, so you can ultimately make the sale. With a well-thought out sales funnel in place, your business is likely to see an increase in income and customer satisfaction.

In this post, we’ll introduce sales funnels and explain why you should use them on your affiliate marketing site. Then we’ll share three tips you can use to create an effective funnel for your affiliate business. Let’s get started!

What a Sales Funnel Is (And Its Benefits for Your Affiliate Marketing Website)

A sales funnel is a defined path consumers take before making a purchase. Its goal is often to sell a product or service, but it can also be used to entice leads to sign up for an email campaign. The typical sales funnel follows a four-step process, which encompasses:

  1. Awareness: Understand how prospects find out about you, such as on social media or through Search Engine Results Pages (SERPs).
  2. Interest: Make your prospects interested in what you’re offering.
  3. Desire: Create a specific desire for a product or service.
  4. Action: Turn your leads into converts, such as by encouraging them to make a purchase or sign up for your newsletter.

When implemented correctly, sales funnels can help turn leads into customers. They enable you to better visualize the sales process, which helps you improve your marketing strategy. What’s more, having a clear sales funnel in place enables you to narrow your focus, so you can more accurately pitch to your audience.

How to Set Up an Effective Sales Funnel for Your Affiliate Website (In 3 Steps)

Now that you understand the basics of sales funnels, it’s time to consider how to create one for your website. Let’s take a closer look at the steps required to set up an effective sales funnel for your affiliate business!

Step 1: Optimize Your Website for Top Search Rankings

An example of a Google Search Engine Results Page (SERP)

Search engines are often used to draw in new website traffic.

The first step in any successful sales funnel is to make your target audience aware of your brand. You can do this by optimizing your site to rank more highly on Search Engine Results Pages (SERPs), such as by:

Another method you can consider is building backlinks to your site. This can boost your rankings on SERPs, while also increasing brand awareness.

Step 2: Write High-Quality Content That Showcases Your Expertise

A blog post on Neil Patel's website

High-quality content, such as this blog post by Neil Patel, is crucial to an effective sales funnel.

High-quality content is easy to read, informative, and well-structured. By creating excellent content, you show visitors that you’re an expert in the field, which is likely to increase their interest in your business. Once you have their attention, you can turn it into a specific desire, or ‘want’, for the services you offer.

Here are a few tips for creating high-quality content:

You’ll also want to consider the type of content you’re creating. At this stage, some of the most effective options include tutorials, guides, and checklists.

Step 3: Create a Trust-Building Landing Page to Seal the Deal

A Microsoft landing page

A landing page – such as this one from Microsoft – can be the final step in your sales funnel.

The last step in the sales funnel is getting a lead to complete the desired action. A landing page can play a vital role in this process. This type of page has only one purpose – to encourage visitors to convert. It’s commonly linked to throughout your website (such as in the sidebar, at the end of blog posts, etc), in order to attract the most attention.

Your landing page should build trust and increase your brand’s credibility. What’s more, it needs to compel visitors to take the final step and make a purchase. To create a trust-building landing page for your site, you’ll want to:

  • Use multimedia where appropriate: Videos and images can increase click-through rates by 42%!
  • Make conversions easy: This means placing your Call To Action (CTA) prominently, and adding an email opt-in that’s easy for visitors to fill out.

You may also want to consider adding a FAQ section to your landing page. This will help increase your prospects’ knowledge about your affiliate product or service, especially if they reach this page earlier in the sales process.


The sales techniques you use on your affiliate website can make or break your business. That’s why we recommend creating a clear sales funnel – a method that leads prospects step by step through the conversion process. By using one on your website, you can increase consumer interest and improve affiliate sales.

If you want to set up an effective sales funnel for your affiliate business, you’ll want to:

  1. Optimize your website for top rankings in search engines.
  2. Write high-quality content that showcases your expertise.
  3. Create a trust-building landing page to seal the deal.

Do you have any questions about sales funnels, or how Affiliate Royale can help improve your affiliate program? Let us know in the comments section below!

3 Types of Content Upgrades to Use on Your Affiliate Marketing Website

Attracting and retaining your target audience is critical to your website’s success. This is doubly true for affiliate marketing sites, where more traffic can lead to more sales. However, if you’re already creating content and posting it on social media, you may be at a loss as to how else to promote your affiliate products.

Enter content upgrades – bonus pieces of related content that enhance the offerings of your website’s blog posts. They’re essentially supplements created to support specific posts. You can use them to provide even more value to your readers (which is great for boosting credibility), or as a way to entice them to buy your affiliate products.

In this post, we’ll introduce content upgrades and why you should use them. We’ll then highlight three types of upgrades you can offer on your affiliate marketing website, as well as how to create and use them effectively. Let’s get started!

What Content Upgrades Are (And Why You Should Use Them On Your Blog)

An example of a content upgrade on Buffer

Content upgrades – such as the above seen on Buffer – are an effective way to drive traffic and increase leads.

In short, content upgrades are offerings that are provided alongside your main content. They are usually directly related to a specific post and can be used to add additional insights or value. They’re can also be used to collect emails, as a free offer may entice otherwise reluctant leads to sign up.

Using content upgrades on an affiliate marketing site can provide numerous benefits. For example, they:

  • Provide value to your visitors.
  • Can be easily promoted across your platforms, including social media.
  • May attract leads to your content, which can then increase conversions.

The best blog posts to add content upgrades to are longer, comprehensive ones. However, you can also go back and update existing posts by adding content upgrades to your posts with the  most views and comments.

3 Types of Content Upgrades to Use on Your Affiliate Marketing Website

There are many types of content upgrades you can use. Here’s a look at three of the most common.

1. Cheat Sheets for Delivering Quick, Actionable Information

An example of a cheat sheet content upgrade on OptinMonster

Cheat sheets – such as this one seen on OptinMonster – are one of the simplest content upgrades you can use.

Cheat sheets are content that cut to the chase. They remove all the fluff of the original blog post, and get straight to delivering the actionable information that readers want.

They can be used to offer a breakdown of your more comprehensive posts, which your visitors can download and refer to later. This will keep your website in the forefront of their minds. To create cheat sheets, you should:

  • Create an outline of your post content. Use headings to divide the cheat sheet, and include major points under each heading.
  • Provide actionable advice and examples. Examples can make a cheat sheet more helpful, and enable users to act more effectively on the content.

Cheat sheets can be beneficial in any niche. However, the more information-rich niches – such as finance, technology, and healthcare – will likely benefit the most from their use.

2. Printable Workbooks for a Hands-On Experience

An example of a worksheet content upgrade on

Digital worksheets, or workbooks, promotes reader interaction.

Workbooks are just as they sound – documents intended to be filled out by your readers. This is one of the most interactive upgrades to provide, which is why it’s ideal for self-help and other such websites.

The process of creating a printable or digital workbook can be surprisingly straightforward. We recommend you follow these tips:

When you’ve created the workbook you can upload it as a PDF or Word document. These can be filled out by your readers on the computer, or printed out and completed physically.

3. Free Samples for a Sneak Peek

An example of a free sample content upgrade on Bidsketch

With a free sample or offer, you increase the chances of your leads making a purchase.

Free samples of digital products or services are frequently offered by merchants. This is one of the greatest upgrades you can offer potential leads. After all, free samples provide insight into the product, which make leads more likely to purchase.

As the affiliate, you’re limited when it comes to providing free samples and you need to make sure you have the permission to do so. However, here’s a few tips to help you out:

  • Collaborate with the product creator. By directly collaborating with the creator, you can design a bespoke sample of a product.
  • Promote it elsewhere on your website. Feature free samples prominently on your banners or sidebars. This will also lead visitors to read the original related content.

If you’re not sure how to get started, you can simply ask your merchants for free product trials. Note that you may only be given a limited amount of samples, or a set time period during which you can promote them.


It can be difficult to attract the right audience to your affiliate marketing website, but it’s critical to your business’ success. With the help of content upgrades, you can increase the value you provide to your visitors and thereby attract a larger audience.

In this post, we’ve introduced content upgrades and why you should use them on your affiliate website. We’ve also highlighted three types of content upgrades you can offer, including:

  1. Cheat sheets for delivering quick, actionable information.
  2. Digital workbooks for a hands-on experience.
  3. Free samples for a sneak peek.

Do you have any questions about content upgrades, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Marketing Myths (And the Truths Behind Them)

Since affiliate marketing is one of the most popular ways to earn money online, there are many myths surrounding it. These may make you hesitant to try this type of marketing, which means losing out on potential profits. Plus, you might struggle to catch up with your competition if you decide to pursue affiliate marketing later.

The truth is that the most common myths associated with affiliate marketing can be easily dispelled. With a better understanding of these misconceptions and the truths behind them, you can begin your affiliate marketing journey without unnecessary fears weighing you down.

In this post, we’ll briefly discuss the merits of affiliate marketing. Then we’ll highlight three of the most common myths about these programs, and explore the truths behind each one. Let’s get started!

An Introduction to Affiliate Marketing

The Kitchen Faucet Divas' affiliate website

You can create an affiliate marketing website based around nearly any topic or niche.

In simplest terms, affiliate marketing is a business venture where a marketer gets paid to promote someone else’s products or services. The marketer then receives a percentage of any sales made as a result of their efforts.

There are two parties involved in affiliate marketing – the affiliate, and the affiliate program. The benefits of affiliate marketing are enjoyed by each side, but we’ll be specifically discussing the affiliate experience in this post. Becoming an affiliate marketer is beneficial because:

  • You can make a profit through sales, without having to deal with customer complaints, product returns, etc.
  • There are very few overhead costs required to run an affiliate business, since you don’t have to develop or ship the products yourself.
  • You get to choose the products you market, which means you can find a niche that interests you.

Despite these advantages, there are plenty of misconceptions about affiliate marketing that can make it seem unappealing. Fortunately, these are often based on misinformation and misunderstanding about how the process works.

3 Affiliate Marketing Myths (And the Truths Behind Them)

Now, let’s take a closer look at three of the most common myths associated with affiliate marketing, and explain why each is incorrect.

1. “Getting Started Is Too Expensive”

ClickBank affiliate network landing page

Affiliate marketplaces such as ClickBank make it easy to get started for little to no cost.

It doesn’t take much to get started as an affiliate marketer – just determination and a little know-how. The reason many people believe affiliate marketing is too expensive to break into is because some programs prey on inexperienced individuals. These programs can be expensive to join, yet they don’t offer anything of value that you cannot learn on your own.

In reality, getting started with affiliate marketing doesn’t have to cost much if you can find the right program. To do that, you’ll want to:

  1. Sign up with an affiliate marketplace. Marketplaces, such as ClickBank and ShareASale, enable you to connect to various affiliate programs without any hidden costs.
  2. Create an affiliate marketing website. This is where you will promote the programs you decide to join.

You can spend as much or as little as you want along the way, but you really don’t have to sink a lot of resources into this venture. We recommend that you start small, and expand your business as needed over time.

2. “The Market Is Too Competitive for You to Be Successful”

The Google AdWords homepage

Sometimes, it can seem as though the current market is already too saturated to make room for another affiliate marketer. However, the mistake many of these people make is targeting an audience that is too broad and generic. This increases competitiveness needlessly.

It’s absolutely possible to break into a crowded affiliate market, by finding your unique niche. We recommend that you:

  • Consider your existing interests and knowledge. Research the profit potential of markets you’re already passionate about.
  • Perform niche keyword research. Using free keyword research solutions, such as Keyword Tool, you can find out how competitive and lucrative possible keywords are.

Essentially, you want to find a unique angle that you can cover in-depth. This will improve your chances of making a name for yourself in the industry, and help you succeed more quickly.

3. “You Need to Have a Strong Network to Get Started”

The Nike and iPod partnership

Business partnerships can help you build your network from scratch.

Having a strong network of fellow marketers and collaborators increases the odds of your affiliate business’ success. After all, having inside connections will make it easier to find opportunities and get your content noticed.

However, you don’t need to have these strong connections in place from the very beginning. Instead, you can build your own network over time. Here’s how:

  • Attend marketing events. These enable you to connect with industry leaders, while also putting your name out there.
  • Reach out to compatible affiliate programs. A win-win partnership can extend your brand’s reach, while also increasing sales for both parties.

You can even use social media influencers as brand ambassadors for your program. In exchange for free products, you’ll gain access to their millions of followers. None of this is mandatory to make a living with affiliate marketing, however – it’s just a helpful bonus tool.


While breaking into affiliate marketing can seem daunting, it’s not the impossible task you might expect. It can actually be fairly simple, especially when you know the reality behind the most common misconceptions out there.

In this post, we’ve introduced affiliate marketing and discussed its benefits. We’ve also outlined three of the most common myths, and the truths behind them. They are:

  1. “Getting started is too expensive.” All you need is your own website, and the help of reputable affiliate marketplaces such as ClickBank.
  2. “The market is too competitive for you to be successful.” By narrowing your niche, you can target a less competitive audience.
  3. “You need to have a strong network to get started.” You can build your own network over time, by visiting events and partnering with other affiliates.

Do you have any questions about these myths, or how Affiliate Royale can help you to get started with your own affiliate business? Let us know in the comments section below!

How to Set Up an Affiliate Program for Your E-Commerce Website

While you’ve built your e-commerce website with the greatest of aspirations in mind, marketing your site could be a lot more difficult than you thought. If you have little to no brand connections and difficulty establishing yourself, your profits will suffer.

However, you can reinvigorate your e-commerce business with the addition of an affiliate program. This is a type of arrangement between your business and external affiliates, who get a reward for each referral for your site. The increased interest in your products will improve your profits and be great for your business’s credibility and ultimate success.

In this post, we’ll discuss how creating an affiliate program can increase the profits of your e-commerce site. We’ll then share three tips for setting up your program successfully, including with the help of Affiliate Royale. Let’s get started!

Why You Should Consider Creating an Affiliate Program

Marucci e-commerce website homepage

Any e-commerce website can benefit from an affiliate program.

An affiliate program is an arrangement between your business and independent affiliates. These affiliates promote your products or services to their own audiences. As a result, they receive a cut of any profits you earn based on their referrals.

There are various benefits to setting up an affiliate program for your e-commerce site. They include:

With a team of affiliates on your side, you also have less work to do on your end. You’ll still need to keep up with your marketing tasks, but you’ll have others chipping in too.

How to Set Up an Affiliate Program for Your E-Commerce Website (3 Tips)

To set up an effective affiliate program, you’ll need the help of an affiliate management WordPress plugin. We recommend our own Affiliate Royale. With the plugin installed and activated on your website, you can create an all-in-one program for your e-commerce website. Let’s take a closer look at the  details involved in creating a successful program.

1. Build a Landing Page for Affiliate Signups

The Wishpond affiliate landing page

An affiliate landing page – such as the one on Wishpond – is a great place for affiliates to learn about your program.

When potential affiliates come to your website, you want them to know exactly where to go and what to do. That’s the purpose of an affiliate landing page. By adding one to your website, you can increase conversions (i.e. affiliate signups). It also provides necessary information, so you don’t spend all of your time answering query emails.

Using Affiliate Royale, you can easily create an affiliate landing page in minutes. You can choose to create your own page using the WordPress back end, or have Affiliate Royale automatically create one for you.

The Affiliate Royale Affiliate Pages options

All you have to do is go to Affiliate Royale > Options > Pages. Select the checkbox next to Signup Page, and either choose the page you’ve created yourself, or keep it as Auto Create New Page. You can then customize it as you’d like by clicking Edit next to the Signup Page option.

2. Create an Affiliate Resource Hub

iTunes affiliate resource hub

Many successful affiliate programs – including iTunes – utilizes a resource hub.

The affiliate resource hub is just what it sounds like – a page that contains resources helpful to your affiliates. This is a smart addition to any affiliate website, as it provides your affiliates with the tools they need to succeed. Remember that the better your affiliate performs, the greater the positive impact on your business.

Similarly to the affiliate landing page, Affiliate Royale can be used to ‘host’ your resource hub. You’ll first need to create your Affiliate Dashboard by going to Affiliate Royale > Options > Pages.

The Affiliate Royale Affiliate Dashboard

Now, navigate to Affiliate Royale > Options > Dashboard. Here you can tailor the welcome message your affiliates see, and create additional navigation pages. You’ll need to create the resource page on your own from the WordPress dashboard. You can then simply add it to the Custom Nav Pages shown on the Affiliate Dashboard.

3. Find Affiliate Recruits Among Previous Customers

A customer purchase receipt email

Looking through your customer purchase receipts are a great place to find your first leads.

One of the most difficult aspects of creating an affiliate program is recruitment. However, you may be able to find recruits among previous customers. As you already have a relationship established, this can save you time and hassle.

To make the task even easier, you’ll want to sweeten the deal for your potential recruits. Here are a few tips to help you do so:

  • Offer an incentive. For example, a discount on their next purchase or cash bonus.
  • Make it easy. To increase the number of recruit signups, make it easy for customers to share with their contacts. For example, create a banner they can share across their social media platforms.

Of course, you need to find an effective manner of finding them, and reaching out. You can do so via a newsletter or social media campaigns, and even collect email addresses from previous purchase receipts.


If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. However, the addition of an affiliate program can be a good way to increase your profits. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.

In this post, we’ve discussed why you might want to create an affiliate program for your e-commerce business. We’ve also shared three tips for doing so effectively. They include:

  1. Build a landing page for affiliate signups.
  2. Create an affiliate resource hub.
  3. Find affiliate recruits among previous customers.

Do you have any questions about creating an effective affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!