How to Set Up an Affiliate Program for Your E-Commerce Website

While you’ve built your e-commerce website with the greatest of aspirations in mind, marketing your site could be a lot more difficult than you thought. If you have little to no brand connections and difficulty establishing yourself, your profits will suffer.

However, you can reinvigorate your e-commerce business with the addition of an affiliate program. This is a type of arrangement between your business and external affiliates, who get a reward for each referral for your site. The increased interest in your products will improve your profits and be great for your business’s credibility and ultimate success.

In this post, we’ll discuss how creating an affiliate program can increase the profits of your e-commerce site. We’ll then share three tips for setting up your program successfully, including with the help of Affiliate Royale. Let’s get started!

Why You Should Consider Creating an Affiliate Program

Marucci e-commerce website homepage

Any e-commerce website can benefit from an affiliate program.

An affiliate program is an arrangement between your business and independent affiliates. These affiliates promote your products or services to their own audiences. As a result, they receive a cut of any profits you earn based on their referrals.

There are various benefits to setting up an affiliate program for your e-commerce site. They include:

With a team of affiliates on your side, you also have less work to do on your end. You’ll still need to keep up with your marketing tasks, but you’ll have others chipping in too.

How to Set Up an Affiliate Program for Your E-Commerce Website (3 Tips)

To set up an effective affiliate program, you’ll need the help of an affiliate management WordPress plugin. We recommend our own Affiliate Royale. With the plugin installed and activated on your website, you can create an all-in-one program for your e-commerce website. Let’s take a closer look at the  details involved in creating a successful program.

1. Build a Landing Page for Affiliate Signups

The Wishpond affiliate landing page

An affiliate landing page – such as the one on Wishpond – is a great place for affiliates to learn about your program.

When potential affiliates come to your website, you want them to know exactly where to go and what to do. That’s the purpose of an affiliate landing page. By adding one to your website, you can increase conversions (i.e. affiliate signups). It also provides necessary information, so you don’t spend all of your time answering query emails.

Using Affiliate Royale, you can easily create an affiliate landing page in minutes. You can choose to create your own page using the WordPress back end, or have Affiliate Royale automatically create one for you.

The Affiliate Royale Affiliate Pages options

All you have to do is go to Affiliate Royale > Options > Pages. Select the checkbox next to Signup Page, and either choose the page you’ve created yourself, or keep it as Auto Create New Page. You can then customize it as you’d like by clicking Edit next to the Signup Page option.

2. Create an Affiliate Resource Hub

iTunes affiliate resource hub

Many successful affiliate programs – including iTunes – utilizes a resource hub.

The affiliate resource hub is just what it sounds like – a page that contains resources helpful to your affiliates. This is a smart addition to any affiliate website, as it provides your affiliates with the tools they need to succeed. Remember that the better your affiliate performs, the greater the positive impact on your business.

Similarly to the affiliate landing page, Affiliate Royale can be used to ‘host’ your resource hub. You’ll first need to create your Affiliate Dashboard by going to Affiliate Royale > Options > Pages.

The Affiliate Royale Affiliate Dashboard

Now, navigate to Affiliate Royale > Options > Dashboard. Here you can tailor the welcome message your affiliates see, and create additional navigation pages. You’ll need to create the resource page on your own from the WordPress dashboard. You can then simply add it to the Custom Nav Pages shown on the Affiliate Dashboard.

3. Find Affiliate Recruits Among Previous Customers

A customer purchase receipt email

Looking through your customer purchase receipts are a great place to find your first leads.

One of the most difficult aspects of creating an affiliate program is recruitment. However, you may be able to find recruits among previous customers. As you already have a relationship established, this can save you time and hassle.

To make the task even easier, you’ll want to sweeten the deal for your potential recruits. Here are a few tips to help you do so:

  • Offer an incentive. For example, a discount on their next purchase or cash bonus.
  • Make it easy. To increase the number of recruit signups, make it easy for customers to share with their contacts. For example, create a banner they can share across their social media platforms.

Of course, you need to find an effective manner of finding them, and reaching out. You can do so via a newsletter or social media campaigns, and even collect email addresses from previous purchase receipts.


If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. However, the addition of an affiliate program can be a good way to increase your profits. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.

In this post, we’ve discussed why you might want to create an affiliate program for your e-commerce business. We’ve also shared three tips for doing so effectively. They include:

  1. Build a landing page for affiliate signups.
  2. Create an affiliate resource hub.
  3. Find affiliate recruits among previous customers.

Do you have any questions about creating an effective affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

3 Affiliate Program Metrics to Track and Optimize

Your affiliates’ performance (whether good or poor) is directly related to your program’s success. However, in order to understand how effective your program is you need to track how well your affiliates are doing.

By tracking certain metrics, you get a better understanding of your program’s strengths and weaknesses. It helps you understand how your potential customers interact with your current marketing campaigns, and it also enables you to track how your affiliates are performing. With this information, you can identify areas where you can improve your program to make it more effective and lucrative.

In this post, we’ll introduce three of the most important affiliate metrics you should keep track of. We’ll then teach you to use powerful affiliate marketing tools including Affiliate Royale, Pretty Links, and Google Analytics. Finally, we’ll show you how to use this information to optimize your program. Let’s get started!

3 Affiliate Program Metrics to Track and Optimize

To get the best results from your analytics you need to track the ‘right’ metrics. These will tell you the most about how your program is doing, and provide you with the most useful information. Let’s dive in!

1. Affiliate Link Click-Throughs

Affiliate Royale Reports menu

Using Affiliate Royale, you can track link clicks, as well as transactions and commissions.

This metric tracks how many times each link has been clicked. This is important, as it tells you which of your links are performing well and which aren’t. You can then use this information to reconsider your link placements and how you can improve their usage.

You can easily measure your click-through rates using our very own Affiliate Royale. Here you can create unique links for your affiliates with the links and banners tool, which will automatically track each click. To view the clicks, simply navigate to Affiliate Royale > Reports.

2. Visitor Conversions

A Pretty Links conversion report

Visitor conversions is a metric that tracks how often your website’s visitors convert (for example, make a purchase, or sign up for a newsletter). Conversions help you to understand your visitors’ behaviors. With this information, you can more effectively target your audience and improve sales.

While Affiliate Royale provides this metric, you can also pair up with the Pretty Links tool for a more extensive look. Let’s look at how this is done. First, create your pretty link. You can do this yourself, or give your affiliates access to your Pretty Links plugin on the back end of your WordPress website. This way your affiliates can create pretty affiliate links, which ensures they get commission for their sales.

Next, you can also set up conversion reports within the Pretty Links dashboard. The results will then help you to better understand how your links are converting, and enable you to make changes to improve your visitor conversion rates.

3. Link and Advertisement Impressions

Google Analytics Events Overview

Google Analytics enables you to track visitor events, such as impressions.

While tracking your clicks and conversions provides substantial information, keeping up with your impressions can be just as important. While click-throughs only tell you the number of clicks, impressions give you the percentage of users who see your link actually end up clicking them. If this percentage is low, you may need to reconsider your advert strategy.

Tracking impressions can be complicated, unless you use the right tools. We recommend Google Analytics, which you can easily use alongside Affiliate Royale. You’ll first need to set up an Analytics account, and add your website as a property:

Google Analytics Create new property option

Next, you can create a Tracking Event. When a user interacts with your links or advertisements in a subtle way, such as mousing over it or scrolling past it on the page, an event will be tracked. You can then use this to get an understanding of how many impressions your links and ads make.

How to Use Metrics to Optimize Your Affiliate Program’s Success

The Affiliate Royale Affiliate Dashboard

The Affiliate Dashboard is a convenient way to communicate with your affiliates.

Even more important than tracking the above metrics is to put the information they give to good use. You do this by turning the results into actionable steps. For example, the number of link clicks can help you to better understand where you should place your links, while conversions give you an idea of how your audience interacts with your links. Similarly, analyzing your impressions can help you move your links and ads to more prominent locations.

To further optimize your affiliate program’s success, you should also get your affiliates in on the action. For example:

  • Share the metrics with your affiliates on the Affiliate Dashboard. This can compel them to improve, and it may even promote some friendly competition.
  • Create affiliate incentives to improve poorly-performing metrics. For example, if conversions are low, you can offer a monetary bonus to the affiliate with the highest conversion rate for the month.

By bringing your affiliates into the fold, you can improve your optimization efforts. This will have positive effects on their performance and your program’s continued success.


When you understand how each of your affiliates is performing, you have a better idea of your program’s standing. Without such information, you may fail to work on your weaknesses, which can ultimately lead to your program’s failure. Fortunately, affiliate program metrics give you an inside look at your performance.

In this post, we’ve introduced three important affiliate metrics to track (with the help of such tools as Affiliate Royale and Pretty Links), which can help you optimize your program. To quickly recap, these include:

  1. Affiliate link click-throughs.
  2. Visitor conversions.
  3. Link and advertisement impressions.

Do you have any questions about affiliate program metrics, or how Affiliate Royale can help? Let us know in the comments section below!

The Ultimate Guide to Using Banner Ads on Your Affiliate Marketing Website

The promotional methods you use in your affiliate marketing business can make (or break) its success. Some of the more subtle techniques, such as link ads and newsletters, may not catch your audience’s attention as you’d hoped. This can lead to you spending time and money on ineffective campaigns.

Using banner advertisements, you can introduce a strong visual aspect to your marketing. These ads enable you to display information in an engaging way, while also promoting your brand. Even better, they can be used both on and off your website, including on your affiliates’ sites.

In this post, we’ll talk about the importance of using banner ads in your affiliate marketing. We’ll then share three tips you can use to implement these ads effectively. Let’s get started!

The Benefits of Using Banner Ads in Your Affiliate Marketing

As the name suggests, a banner ad is similar to the large banners often used by brick-and-mortar businesses. They’re most commonly placed at the tops and sides of websites, such as this one on the NBA’s site:

A banner advertisement on the NBA homepage

There are various benefits to using banner ads in your marketing campaigns, regardless of whether you’re a one-person operation or the manager of an affiliate program. Perhaps the most compelling reason is that humans process visual data more quickly than words. As such, banner ads can convey information and draw attention to your products and services more effectively than text-based ads. They can also be used across various platforms, including websites, blogs, social media, and emails.

How to Use Banner Ads Effectively (3 Tips)

Naturally, your first step is learning how to create ads using Affiliate Royale, which we’ve covered in the past. However, it’s equally important that you know how to use them effectively. Here are a few tips for doing just that!

1. Keep the Design Simple and Direct

A simple advertisment on Forbes

A simple ad contains just a few key elements, including the title, Call To Action (CTA), logo, and text information.

You may want to include a lot of information on your advertisements, especially when they’ll be used offsite. However, it’s actually better to keep your ads simple, concise, and direct.

A simple design prevents distractions, which will ensure that your message is clear. This also makes your ad seem more professional and trustworthy. Here are a few tips to get you started:

  • Keep elements to a minimum. We recommend including just five elements (all of which can be added using Affiliate Royale) — the background image, an eye-catching title, text information, a Call to Action (CTA) button, and a logo.
  • Use a prominent call to action. You want your CTA to be prominent and obvious, which is why it should be the main focuses of the banner ad.

Before adding an element to your ad, ask yourself if it’s really necessary. Will it help to sell the product, or just fill space? In the latter case, it’s better to leave it out.

2. Select Images That Represent Your Brand

A WP Engine banner ad on Forbes

It’s important that your branding is consistent, both on or off your site. This means all of the elements in your banner ads should be brand-focused, including any images they contain.

By using images that represent your brand, you’re presenting a consistent business identity. Well-chosen images also help your brand seem credible and ‘put together’. The task of selecting the best image can seem daunting, however, so here are a few recommended tips:

  • Maintain consistency. Incorporate colors and font styles that match those used in your branding.
  • Consider your style. For example, do you use particular types of images on your website, or display them in a certain way? Use them similarly in your banner ads to further improve their branding.

Ultimately, how you incorporate images is up to you. For example, you might decide to forgo using background images. However, we recommend that you include at least some visual elements, such as a logo. This will tie the banner to your brand more clearly than plain text, and is more likely to get people’s attention.

3. Place Your Ads Prominently

Examples of prominent ad placements on the NHL website

There are many prominent places on your website for banner advertisements, including the header and sidebar.

Once your banner ads have been finalized, it’s time to place them where they’ll be seen. This means putting them in prime locations, so they’ll attract attention from your audience.

The most effective locations are the ones that are also most obvious (your site’s header is often the perfect place, for example). Still, there are a few techniques you can use to be sure you’re picking the best spots:

  • Place your ads ‘above the fold‘. This is content that appears on the top of the page, and is visible immediately upon page load.
  • Use heatmaps to improve placement. Heatmaps track visitor behavior, including mouse clicks. This will show you exactly where visitors engage with a website most frequently. A good, free tool that can help you do this is Heatmap for WordPress.

If you also want your program’s affiliates to display your ads on their websites, you should provide them with the necessary tools. This means sharing with them your own best placements, and even giving them access to the tools you used (such as heatmap plugins) on the resource hub.


By using banner ads in your marketing, you can add an eye-catching tool to your advertising arsenal. Creating banner ads can help ensure that your marketing efforts won’t go unnoticed. However, just as important as building the ads is making sure you’re using them well.

In this post, we’ve introduced the importance of banner ads. We’ve also shared three tips to help you use them more effectively, such as:

  1. Keep the design simple and direct.
  2. Select images that represent your brand.
  3. Place your ads prominently.

Do you have any questions about banner ads, or how you can create them using Affiliate Royale? Let us know in the comments section below!

3 Ways to Motivate Your Program’s Inactive Affiliates

Even if you do your best to attract high-quality affiliates to your program, not all of them will remain active over time. This can lead to a decrease in your profits, and is harmful to the health of your program. After all, having a lot of inactive affiliates often indicates a deeper problem in the way your program is set up.

Fortunately, it’s possible to motivate these affiliates to get back on track. With a variety of affiliate-supporting techniques, you can increase involvement and encourage even the oldest of inactive affiliates to give your program another try. At the same time, you’ll also be improving your program’s overall effectiveness.

In this post, we’ll discuss the various reasons affiliates might become inactive. We’ll then share three ways to motivate them back into action. Let’s get started!

Why Affiliates May Become Inactive (And How This Is Harmful to Your Program)

Inactive affiliates are those who are no longer actively participating in your program (or who never were in the first place). This is a common problem, even in the most popular and otherwise thriving affiliate programs.

There are a few reasons affiliates may become inactive, or were never active after signing up. For example, your affiliates may be:

  • Simply too busy
  • Overwhelmed, and unsure how to promote your product or service
  • Feeling unsupported by you or the program
  • Working with another program that offers better incentives

No matter the reason for their inactivity, these affiliates can be harmful to your program. For example, you may be wasting time managing their accounts, even if they aren’t creating value. Instead of cutting them loose, however, it’s worth trying to bring them back into the fold.

3 Ways to Motivate Your Program’s Inactive Affiliates

Encouraging your inactive affiliates to give you another chance requires a careful approach – and one that motivates them. We’re now going to look at three techniques that should help.

1. Send Frequent Affiliate Newsletters to Encourage Communication

An affiliate program welcome email

Affiliate newsletters are a gentle way to communicate with (and motivate) your active and inactive affiliates.

An affiliate newsletter enables you to communicate with your affiliates via email on a regular basis. This is helpful in motivating your affiliates, as it shows that you’re willing to offer support. Here are a few tips for getting started:

  • Create a schedule and stick to it. The frequency at which you send the newsletter is up to you. However, monthly is a popular option.
  • Highlight outstanding affiliates in each newsletter. The key here is to highlight the affiliates you believe will motivate even the most reluctant members. They don’t have to be the top sellers (although they can be), but rather those who have made the most improvement in their month-to-month activity.

Of course, you’ll need to create a newsletter before you can get started on your campaign. You can do this with various email marketing platforms, including MailChimp and Aweber.

2. Offer Incentives to Promote Affiliate Performance

A Leadpages affiliate incentive

While you don’t have to offer such an elaborate incentive as Leadpages does, rewards can motivate inactive affiliates.

Simply put, incentives are monetary bonuses that you offer to your affiliates. There are various kinds of incentives, including performance-based (for selling a certain amount) and recruitment-based (for bringing new affiliates to the program). The benefits of this for your affiliates are obvious, as incentives provide an additional monetary reason to focus on your program. They also give you an edge over competitor programs your affiliates may be working with.

There are plenty of ways to offer incentives, of course. You can:

  • Offer a time-sensitive incentive. For example, you can create a promotion such as: “Make your first sale within 30 days and receive a 5% bonus”. This is a great way to boost sales in a short period of time.
  • Advertise incentives extensively. You should share incentives with your affiliates in every way possible, including in affiliate newsletters and on your affiliate dashboard.

You may also want to re-examine your current commission rate. If it’s not competitive enough, this could be another reason your affiliates are becoming inactive.

3. Provide the Tools Affiliates Need to Make Their Job Easier

An example of an affiliate resources hub

An affiliate resource hub provides documentation and support to your affiliates.

The more effectively your affiliates perform, the better it is for your business. By providing certain key tools, such as banner creators and link shorteners, you can make their job easier and improve their performance. For affiliates who are too scared or busy to ask for help, a resource hub offering a variety of tools can also give them just what they need to get started.

Providing this type of centralized resource shows that you care about your affiliates’ success, and that you’ll offer the support they need. Don’t forget to:

  • Link to your resource hub on your affiliate dashboard. This makes the tools easily accessible to all affiliates.
  • Include an FAQ pageThis can answer some of the key questions your inactive affiliates have. It also ensures that you aren’t answering the same questions over and over.

To further understand what your affiliates need, consider reaching out for direct feedback through a survey. This gives you more information on the exact tools they’re looking for.


While having inactive affiliates can make you worry about the effectiveness of your program, this is actually a common problem. However, it can still be harmful to your program’s health, and negatively impact your profits. Fortunately, it isn’t that difficult to motivate affiliates to stay active.

If you want to encourage your inactive affiliates to return to your program, you can:

  1. Send frequent affiliate newsletters to encourage communication.
  2. Offer incentives to promote affiliate performance.
  3. Provide the tools affiliates need to make their job easier.

Do you have any questions about inactive affiliates, or how Affiliate Royale can help you get their attention? Let us know in the comments section below!

3 Tips for Hosting Your First Affiliate Marketing Program Webinar

Staying connected with your affiliates is important, and one effective way to do so is with a webinar. This creates a direct channel of communication that you wouldn’t otherwise have, and helps to put a human face on your business. However, hosting your first webinar can be intimidating, especially if you feel unqualified or otherwise unprepared.

With some preparation and guidance, however, running an affiliate marketing webinar doesn’t have to be a challenge. Webinars can help you connect with your current affiliates, encourage affiliate participation, and even increase sales, so they’re worth learning how to create.

In this post, we’ll explain what an affiliate marketing webinar is and why you should consider hosting one. Then we’ll share three tips for creating your first webinar, and discuss how Affiliate Royale can help. Let’s get started!

What An Affiliate Marketing Webinar Is (And Why You Should Host One)

The YouTube Live homepage

YouTube Live is just one webinar hosting platform you can use.

Simply put, an affiliate marketing webinar is an online video conference that can either be broadcast live or recorded in advance. Hosting a webinar for your current and potential affiliates can have various benefits for your program. More specifically, a webinar can:

  • Reignite passion in your affiliates.
  • Answer frequently asked questions, or address common problems faced by your affiliates.
  • Provide a perfect way to connect with your affiliates and encourage their participation.
  • Help your affiliates more effectively run their own marketing campaigns.

Perhaps best of all, hosting a webinar yourself puts a human face to your program. This is something that many affiliate programs don’t have, so it can put you far ahead of your competition.

3 Tips for Hosting Your First Affiliate Marketing Program Webinar

As you prepare for your webinar, you’ll want to seek out as much advice as you can find. To get you started, here are some tips that will put you on the right track.

1. Choose a Specific Problem to Focus On

The Google Forms homepage

Using Google Forms, you can create free surveys to send out to your affiliates in preparation for your webinar.

The first decision you’ll need to make when preparing to host a webinar is what it should be about. By choosing a specific problem or topic to focus on, you can cover the material in an in-depth manner. This also makes it easy to provide actionable advice to your affiliates.

Of course, you should consider what your audience (i.e. your affiliates) would like to hear about most. Here are a few ways to find out what that is:

  • Perform a survey. Using a free survey tool such as Google Forms, you can ask your affiliates what pain points they’d be most interested in learning how to solve.
  • Choose a unique perspective. You likely know the problems that many of your affiliates deal with, such as poorly optimized website traffic. By adding a unique perspective, you can cover a more common problem without boring your audience.

If you’re really stuck, you can even consider what topics other affiliate programs in your industry have covered. Just make sure that you put your own unique spin on whatever subject you choose.

2. Prepare and Practice for Your Webinar

The Google Hangouts dashboard

Google Hangouts is a popular webinar hosting tool.

Especially before your first webinar, it’s natural to feel nervous. The best way to alleviate this is by preparing yourself and practicing in advance. This will make you more confident when talking about the topic, and help keep your presentation style confident.

When it comes to preparing for your webinar, there are several things you can do:

  • Choose where to host it. There are many hosting platforms to pick from, including Google Hangouts, YouTube Live, and GoToWebinar.
  • Prepare your script. This includes what you’ll say during the webinar, as well as answers to potential questions from your audience.
  • Do an offline practice run. Make sure you’re comfortable delivering the information, and that you won’t go over or under the scheduled time.

These steps will set you up for success, and help to cut down on pre-webinar jitters. You might still be nervous, but at least you’ll know you’re prepared.

3. Promote Your Webinar Extensively

The Affiliate Royale Affiliate Dashboard

Using an affiliate dashboard, you can effectively promote your webinar for all your affiliates to see.

All the preparations in the world alone won’t attract affiliates to your webinar, unless you promote it. You’ll want to ensure that you get the highest attendance possible, which means telling your affiliates about the event. This also enables your affiliates to prepare for the webinar, such as by thinking of questions they’d like to ask:

A webinar promotion example on Twitter

As a program manager, you have a few promotional options. For example, you can:

  • Promote the webinar on your affiliate dashboard. Using Affiliate Royale’s Affiliate Dashboard, you can spread the word about your webinar where affiliates are sure to see it.
  • Highlight it in your affiliate newsletter. For example, you can add in a link to the webinar sign-up page, or include a short promotional video that offers a ‘teaser’.

If you have active social platforms, you should also be sure to advertise there. Your affiliates can then share the information with other current affiliates, as well as those who may want to become a part of your program.


Hosting a webinar is one of many great ways to communicate effectively with your affiliates. By running a webinar, you can connect with your affiliates on a more personal level, while offering up your own advice and expertise.

In this post, we’ve introduced affiliate marketing program webinars and their benefits. We’ve also shared three tips for hosting your first one successfully. To quickly recap, you’ll want to:

  1. Choose a specific problem to focus on.
  2. Prepare and practice for your webinar.
  3. Promote your webinar extensively.

Do you have any questions about hosting your first affiliate webinar, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Finding a Profitable Affiliate Niche

When creating or refining your affiliate website, a common recommendation is to choose a ‘niche’. Failure to do so can mean you’re targeting too broad of an audience, which can make it difficult to grow a steady business.

In short, your niche determines who you market to and what you sell. By choosing one at the beginning, you can narrow your focus, build a targeted following, and increase your own enjoyment at the same time.

In this post, we’ll introduce niches and why you need one for your marketing website. We’ll then share three tips for finding a profitable affiliate niche, and how to implement it effectively. Let’s get started!

What An Affiliate Niche Is (And Why You Need One)

The Investopedia website.

The financial planning niche, including websites such as Investopedia, is growing in popularity.

A niche simply refers to a subset of a larger market. For example, children’s clothes is a niche within the larger clothing industry. Choosing a niche relates to the products and services you offer, but also the audience you market to.

Deciding on a niche is important as it lets you narrow your focus and build a targeted audience. There are also numerous additional benefits, such as:

  • Enabling you to market more specifically to your audience.
  • Helping to establish yourself as an ‘expert’ in the field of your choosing.
  • Increasing profits by enabling you to focus on a smaller audience.

With a better idea of what a niche is and how it can benefit your affiliate business, it’s time to actually find that niche. After all, this is one of the most critical decisions you can make for your website.

3 Tips for Finding a Profitable Affiliate Niche

There are many different niches that affiliates can choose from, but not all are profitable. Let’s look closely at a few tips to consider when searching for that perfect-for-you niche.

1. Consider Your Interests and Expertise

A list of outdoor hobbies from Wikipedia

Just about any hobby or interest can be turned used as a profitable niche.

With so many niche possibilities, it’s best to start with what you know. This means using your interests and expertise to guide your decision. Choosing a niche you’re knowledgeable about or interested in will give you an edge among your competitors. Additionally, a passion for your niche will make the whole process a bit more enjoyable.

For many, this is one of the most difficult steps, but here are two things you can do to make the search easier:

  • Write a list of interests. Take a few minutes to list out as many of your interests as possible. Go through the list and put an asterisk next to those you feel the most strongly about. At this point, don’t make assumptions about which niches will be profitable. Instead, let your passion guide you.
  • Connect your interests to problems. Ideally, your niche should focus on solving a problem for others. For example, an interest in healthy foods can help to solve weight gain and illness. How do your interests relate to problems, and how could your business help solve them?

While you’re ultimately choosing a niche for yourself, your customers are really the ones who will benefit from your specialization. As such, it also helps to consider the kinds of people you’d like to market your products/services to.

2. Determine Your Niche’s Monetization Potential

The Clickbank homepage

Tools such as Clickbank make it easy to determine potential profitability.

With a better idea of which niches to explore, it’s now time to determine how profitable they can be. This is important for many reasons, since not all industries or niches are profitable. Even profitable industries can be oversaturated, which makes them difficult for newcomers to work in. By determining monetization potential, you can more expertly narrow your niche and make an informed decision.

While this may seem like a difficult step, there are a variety of ways to collect the necessary information. For example:

  • Use affiliate marketplaces for initial research. You can search out niche products on Clickbank to determine how much money you could realistically expect to make.
  • Check its ‘trending’ status. Using social media and search engines, search for any potential niches and consider whether it’s ‘trending’ or popular.

Of course, it’s also important to consider the long-term monetization of your niche. You’ll need to look beyond trending status and consider how far you can take the niche.

3. Perform Keyword Research Related to Your Niche

The Google AdWords homepage

When working within your chosen niche, you’ll rely heavily on keywords. By choosing the ‘right’ keywords, you can target your audience effectively. However, this requires some keyword research. This lets you see how often niche keywords are searched and how often it’s used by affiliates. This helps you understand which will be easiest to monetize.

Fortunately, there are tools available that make this process simpler. For example, Google AdWords Keyword Planner. Using this tool, you’ll learn search volume, competition, and profit potential:

Google AdWords Keyword Planner results

To improve your research efforts, you should also consider your target audience. Keep them in mind while performing keyword research, and you may be able to find search terms with high demand and lower competition.


Finding the right niche for your affiliate website can take a bit of time, but it’s very much worth it. By narrowing your focus, you can ensure you’re marketing to a targeted audience. This is one of the best things you can do for your business, especially in regards to profit.

In this post, we’ve shared three tips you can use to find a profitable affiliate niche. To quickly recap, we recommend that you:

  1. Consider your interests and expertise.
  2. Determine your niche’s monetization potential.
  3. Perform keyword research related to your niche.

Do you have any questions about affiliate niches, or how you find one for your website? Let us know in the comments section below!

3 Features Your Affiliate Management Plugin Needs

Creating and running an effective affiliate program takes a lot of effort. It requires countless hours of maintenance and management, and this is especially difficult without the help of a designated tool. However, choosing which one to use can be difficult.

By choosing the right tool – a WordPress plugin that contains all the features you need – you can ensure you’re running your program as efficiently as possible. In turn, this will benefit your business’ conversion rates and bottom line.

In this post, we’ll highlight three features you should look for in an affiliate management plugin. We’ll then outline how Affiliate Royale checks all of those boxes, and how you can start using it immediately. Let’s get started!

3 Features Your Affiliate Management Plugin Needs

With so many plugins available, it can be difficult to find the right one. To help you narrow your search, let’s look at three features your affiliate management plugin needs.

1. Multiple Payment Integration Options

Affiliate Royale's Payment Integration Options

Popular payment integrations include PayPal and Shopp. However, there are many more to choose from.

In a nutshell, the more payment options you accept, the greater the choice for your customers. By offering multiple options, you make it easier for as many users as possible to make payments with ease. PayPal is usually the go-to option, although e-commerce solutions such as Shopp and Cart66 also have payment options integrated. Choosing an affiliate management plugin that offers multiple payment integration options, therefore, is key.

Of course, it’s also important to choose a plugin that makes the integration process easy. For example, any plugin you consider should provide a list of supported and recommended payment integrations. You may be able to use others not listed, but supported ones are typically easier to add to your website.

Even with many options, it’s important to know which ones are best for your audience. This ensures you integrate the most relevant payment methods onto your website, which is beneficial for your business’s profits.

2. A Full-Featured Affiliate Dashboard

The Affiliate Royale Affiliate Dashboard

As the main program gateway for your affiliates, the Affiliate Dashboard is a crucial program management tool.

An affiliate dashboard is your main point of contact with your affiliates, so it should contain everything you both need to communicate with each other. This includes contact information, and even links to useful program information (such as links and banners, which we’ll discuss below).

You should also choose a plugin that enables you to customize the dashboard – adding your own links to the Navigation menu and setting a personalized welcome message, for example. This ensures you’re able to provide exactly what your affiliates need, and you aren’t ‘locked in’ to a particular set up. After all, you may find that your communication style (and, therefore, dashboard needs) change as your program grows.

3. A Links and Banners Creation Tool

The Affiliate Royale Links and Banner creation tool

With the right tool, you can create unique links and banner advertisements for each affiliate.

A links and banner creation tool simply enables you to create affiliate-specific links and ads. You’ll be able to personalize the link and advertisement for each affiliate automatically, so they get credit for sales.

When used correctly, this feature enables you to streamline the way you usually create links and banners. You can create them with just a few clicks, and your affiliates don’t have to perform the process themselves, leaving them more time to bring in new custom and income.

In addition, you’ll also want to consider how you’ll share these links and banners with your affiliates. For example, you could do so on the Affiliate Dashboard or within an affiliate newsletter. You’ll want to consider plugins that make the sharing process simple. This will increase the number of affiliates who actually use them on their own websites.

Why Affiliate Royale Is the Ideal Choice for Your Program

The Affiliate Royale plugin.

The features we’ve listed here will ensure that your program runs smoothly, and have full control over managing your affiliates. There are various dedicated affiliate management plugins available, but you won’t find the above essential features in all of them. One plugin that contains all of these features and more is Affiliate Royale.

Once you’ve purchased a plan, then downloaded and installed the plugin on your website, you’ll have access to a wealth of features to help you manage your affiliates and site. For example, you can implement all of the above key elements – multiple payment integration options, a customizable Affiliate Dashboard, and a Links and Banner creation tool – to enable you to run your program more efficiently and communicate better with your affiliates. In turn, this will potentially boost your traffic, conversions, and income.


Choosing the best tool for affiliate management will make it easier to run your program successfully. It will enable you to focus on other aspects of your business – including content creation and affiliate recruitment – and in some cases offer some self-sufficiency to your affiliate ranks.

In this post, we’ve outlined three features you should look for in an affiliate management tool. Let’s recap them quickly:

  1. Multiple payment integration options.
  2. A full-featured Affiliate Dashboard.
  3. A Links and Banners creation tool.

Do you have any questions about affiliate management features, or Affiliate Royale? Let us know in the comments section below!

3 Smart Ways to Generate New Leads for Your Affiliate Website

There are many ways to ensure your affiliate business’ success, but one of the most effective is earning new leads. Without drawing in new customers, you’ll be forced to rely on repeat customers (as well as any outliers). This can mean fewer sales overall, especially if you only sell a one-time product.

With active lead generation, you can easily bring new prospects to your website. This means you don’t have to rely on your current customers, and you can continue to expand your reach. As such, you’re likely to see an increase in conversions and affiliate sales.

In this post, we’ll introduce lead generation and why it’s a necessary part for any affiliate website. We’ll then discuss three ways to generate new leads to your website (including with the help of Affiliate Royale). Let’s get started!

Why Lead Generation Is Necessary For Your Affiliate Website

The Kitchen Faucet Divas' affiliate website

Whatever your niche, you can benefit from bringing new leads to your affiliate website.

Simply stated, ‘lead generation‘ is the process of attracting prospects to your website. It’s a crucial aspect of any business website, but especially so for affiliate marketers.

In fact, active lead generation is one of the best things you can do for your business. It provides numerous benefits. For example:

  • It’s less time-consuming. Instead of focusing on drawing in individual customers, you’re drawing in a larger audience with less effort on your part.
  • It’s more effective. Leads are more likely to purchase from you when they discover your website organically.

When implemented correctly, you can use lead generation to continually bring new prospects directly to you. This means you spend less time on recruitment activities, and more time on other aspects of your business.

3 Smart Ways to Generate New Leads For Your Affiliate Website

Now you understand why lead generation is so important, let’s look at a few ways you can begin to use it on your own website. Let’s dive in!

1. Offer ‘New Customer Bonuses’ To Your Affiliates

Affiliate Royale's Commission Settings

By changing your commission settings, you can offer bonuses to your affiliates for each new customer they recruit.

While you may do a little lead recruitment yourself, the majority of prospects will be brought to your site by your affiliates. One way to motivate them is to offer ‘new customer bonuses’. These are payouts that will encourage your affiliates to bring in more new customers to your site.

Depending on your affiliate management tool, it may be tricky to offer bonuses. However, Affiliate Royale makes it simple with the use of commission tiers. Once you’ve downloaded and installed the plugin, go to Affiliate Royale > Options > Commission.

Here, you can change Commission Type (percentage or fixed) and even add levels. This enables you to control how much each individual affiliate is paid, and it can be used to offer bonuses when appropriate.

2. Expand Your Reach By Writing Guest Posts

A guest post example from ProBlogger

A guest post, such as this one on ProBlogger, enables you to expand your audience exponentially.

As they sound, a guest post is written content that you publish on a website other than your own. This is great for bringing new prospects to your website. By reaching out to a new, but niche-related audience, you can drive new traffic to your website. Additionally, guest posts will include backlinks to your website, which can boost its Search Engine Results Page (SERP) ranking.

Of course, there are a few guidelines to keep in mind as you seek out guest posting opportunities and write your content. For example:

  • Guest post for blogs with an engaged audience. Blogs with active comments section and social media pages will exponentially increase your reach.
  • Link to your landing page. Sending leads directly to your landing page can increase conversions.

It’s also important to stick around after posting and interact with readers in the comments. This enables you to make deeper connections and build credibility as an expert.

3. Create (Or Optimize) Your Social Media Campaigns

Wendy's Twitter marketing campaign

No matter your following, it’s important to have a social media presence to promote your brand.

A social media campaign is, essentially, what you do to bring your marketing efforts to various social media platforms. By creating (or optimizing) your campaign, you can reach a greater audience while still targeting keywords and topics.

While the thought of creating a campaign can seem daunting, it’s simple when you break the process down into smaller chunks. To get started, we recommend the following steps:

More than anything, remember that you should use your social media campaigns to interact with your audience. This allows you to connect directly to your audience, which is one of the most effective ways to draw in new prospects.


By practicing lead generation on your website, you can ensure you always have a steady stream of customers from your affiliates and your own recruitment efforts. This will improve your business’ bottom line by increasing the odds of conversion and boosting your sales.

In this post, we’ve introduced lead generation, and shared three ways to generate new leads to your affiliate website. They include:

  1. Offer ‘new customer bonuses’ to your affiliates.
  2. Expand your reach by writing guest posts.
  3. Create (or optimize) your social media campaign.

Do you have questions about lead generation, or how to implement it successfully on your website? Let us know in the comments section below!

3 Crucial Elements of an Effective Affiliate Blog

There are many elements to a successful affiliate website, but one that’s often overlooked is your blog. A poorly optimized blog on your affiliate site can mean you’re losing out on increased traffic and a high number of conversions.

Fortunately, adding crucial elements to your blog is easy, and the benefits can be worth the effort. With just a few tweaks, you can bring your blog from sub-par to professional. This can improve your readership and directly lead to an increase in sales.

In this post, we’ll introduce those benefits, then share three elements you should include. We’ll also talk more about how you can use them effectively. Let’s get started!

Why Every Affiliate Website Should Have an Active Blog

An affiliate website blog

Many affiliate websites – such as The Wirecutter – use blogs to increase contact with leads and boost sales.

An active blog – one that’s updated frequently – is a great addition to any affiliate website. Foremost, it helps you to connect with potential leads. It’s also a natural way to generate more leads (which is necessary for business).

Aside from the obvious ‘whys’ behind having a blog on your affiliate website, there are benefits, too. For example, it can:

  • Help your affiliate site to rank more favorably on Search Engine Results Pages (SERPs).
  • Help you establish credibility within your industry.
  • Enable you to naturally promote your affiliate products.

An affiliate blog gives you an edge over the competition. This is especially true if you keep it more frequently updated and provide more valuable content than others in your industry.

3 Crucial Elements of an Effective Affiliate Blog

Aside from keeping your blog updated and valuable, there are certain elements you’ll want to ensure you include on your blog. Let’s dive in!

1. An Email Subscription Form to Connect With Your Leads

An email subscription form on Making Sense of Cents

Popups – such as this one on Making Sense of Cents – are just one way to display subscription forms on your website.

As it sounds, an email subscription form collects email addresses from your readers. This can be a valuable resource, as it provides you access to a lead’s personal line of contact. This makes it possible to communicate with them on your terms. Additionally, increased signups means you have a larger audience, and this can naturally boost conversions.

Though, having an email subscription form isn’t enough. You must also effectively promote it to increase email signups. Here are a few tips for how to do so:

  • Place your signup form prominently. The most effective places include below your home page header, in the sidebar, and at the bottom of blog posts.
  • Offer content upgrades. This will entice leads to sign up, as they’re getting something for their effort.

In addition to the above tips, you’ll also want to keep the signup process simple. The less hassle to sign up, the more signups you’ll receive.

2. Affiliate Link Disclosures to Build Reader Trust

An affiliate link disclosure on Making Midlife Matter

Affiliate link disclosures should be placed prominently within your content, such as done on Making Midlife Matter.

As an affiliate, it’s your job to disclose your position to your readers. This is where affiliate link disclosures – a visible announcement that states your financial stake in the links – come in. Using disclosures on your site promotes transparency, so your readers know when you will earn from one of your links. They also build trust, and it may make them more likely to purchase from you.

Of course, if you want to promote transparency and build trust, you’ll have to use link disclosures properly. Here are a few tips for doing so:

  • Place the disclosure prominently. For example, at the very top of your blog posts and pages that include any affiliate links.
  • Use clear, direct language. This reduces the chances of misunderstanding, and it protects you from having to forfeit the money you’ve made as a result of your links.

It’s important to place these disclosures on every page or post where affiliate links are used. Even if you have a general disclosure on your website, it’s necessary to repeat the disclosure often.

3. Social Sharing Buttons to Expand Your Content’s Reach

Social sharing buttons on HubSpot

Social sharing buttons – such as the above on HubSpot – can be placed just about anywhere on your website.

Social sharing buttons are icons on your website that enable readers to directly share your content on their social media feeds, and they can further your content’s reach. This leads to more natural traffic to your site, which is great for bringing in more potential leads.

Fortunately, it’s simple to use social sharing buttons on your WordPress website. However, you have to ensure you’re using them properly to maximize their effectiveness. To get started using them on your site, you should:

To further improve the buttons’ placement, you may want to consider using split testing or heat mapping. This would help you to see which placement is best for your readers.


Adding and effectively using a blog on your affiliate website can be one of the best things you do to drive website traffic and increase your credibility. Its presence can establish you on SERPs, bring you to the attention of industry leaders, and can naturally increase affiliate sales.

In this post, we’ve introduced the benefits of an affiliate website blog. We’ve also shared three elements to include to improve its effectiveness, including:

  1. An email subscription form to connect with your leads.
  2. Affiliate link disclosures to build reader trust.
  3. Social sharing buttons to expand your content’s reach.

Do you have any questions about creating an affiliate blog, or how you can get the most from it? Let us know in the comments section below!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

The way you deliver content and information to your readers is crucial, especially as an affiliate marketer. One effective way to do so is with images, but there is a right and wrong way to do so. The wrong way involves the use of generic, ill-placed images that impacts your ability to stand out or attract the right audience.

Humans inherently rely on images to deliver information quickly. By adding them to your website, you increase the odds of visitors ‘sticking’ to your website and even making purchases. This is (of course) essential if you want to continue to see your business grow.

In this post, we’ll share three sales-driving ways you can use images on your affiliate website. We’ll also show you how Affiliate Royale enables you to share these images easily with your affiliates so they can use them on their marketing sites. Let’s get started!

3 Sales-Driving Ways to Use Images on Your Affiliate Website

We’ll start with the three ways that – in our opinion – help to bring in traffic and connect with your leads, which will ultimately will boost sales. They’re presented in no particular order, so let’s take a look!

1. Let Them Bring Attention to Affiliate Products

H&M product page

Product images should be functional – as shown on H&M – but can also help you to connect with your audience.

As the main source of income for your business, it’s crucial that you bring attention to the products you feature. After all, with more eyes on your products, sales will naturally increase. You can do so by adding appropriately-placed images on your landing pages. To further improve their impact, you can:

  • Utilize relevant image types. For example by using background or hero images that effectively convey your message.
  • Introduce context. Showing your products being used in a real-world setting is especially important if you have versatile or niche products.

Of course, these can be used beyond landing pages. For example, these techniques work well on social media and other off-site campaigns to bring more attention to your offerings.

2. Enable Them to Elicit Emotional Responses from Visitors

HubSpot's image and call-to-action

Inclusion – or provoking the Fear Of Missing Out (FOMO) – is a common tactic used by marketers.

The fact is, consumers are more likely to use emotion than logic when making a purchase decision. This means you can use elements of your website – including your Call To Action (CTA) and images – to elicit an emotional response. Ultimately, this can lead to more conversions.

There are multiple ways of using images to elicit emotions, but two of the most effective are:

  1. Use human-focused images. These make it easy for visitors to relate, and they also draw more attention than non-human images.
  2. Use images that speak to a ‘pain point’. Essentially, what problem does your product solve? With this answer in mind, choose images that speak directly to the problem.

It helps to think of images as more than just filler. By selecting the right ones for your website, you’re adding another layer of credibility.

3. Use Them to Promote Your Brand Effectively

Melyssa Griffin's Pinterest page showing themed images

Themed images, such as those shown on Melyssa Griffin’s Pinterest page, are a great way to promote your brand.

Your brand – and its reach – are a crucial part of your sales strategy. Effective branding enables you to bring awareness, which drives sales-boosting traffic to your website. This is done commonly with images by popular brands, such as Geico, but each does it differently. For example, you can:

  • Create a brand logo. A logo offers consumers something to visually link to your brand.
  • Follow an image theme. For example, use similarly-styled images or those with a consistent color and feel. This will tie your website together and make your brand images more easily to notice.

When creating images (or similar elements) for your brand, it helps to keep your audience in mind. This ensures you attract the right audience to your website.

How to Share Images With Your Affiliates (Using Affiliate Royale)

The Affiliate Royale plugin.

As an affiliate manager, you aren’t the only one earning money for your business. Your affiliates also play a large part, which is why it’s important to share your techniques (and images) with them directly. Fortunately, you can do so easily with Affiliate Royale and its specialized Affiliate Dashboard.

Once you’ve installed and activated the plugin, navigate to Affiliate Royale > Options > Dashboard. Here, you can change the Welcome Message and even add Custom Nav Pages:

Affiliate Royale's dashboard settings

As such, you have two options. First, you can add the images directly to the Welcome Message (by pasting their image code). Second, you can create a page on your website that includes images from your WordPress Media Library. You can then include it on the Affiliate Dashboard by clicking add page next to Custom Nav Pages and choosing from the drop-down:

Affiliate Royale's custom nav pages dropdown

With either option, affiliates will be able to access the images you’ve shared by simply signing into their Affiliate Dashboard. However, you can take the sharing process one-step further and also include it in an affiliate newsletter or similar communication.


Images are a great addition to any website, but even more so to an affiliate website. They enable you to display your products in the best light, but also connect with your readers on a deeper level. This connection can naturally boost the number of sales you make.

In this post, we’ve introduced three sales-driving ways to use images on your affiliate website. You can use images to:

  1. Draw attention to your products.
  2. Elicit emotional responses from visitors.
  3. Promote your brand effectively.

Do you have any questions about using images on your website, or how Affiliate Royale can help? Let us know in the comments section below!