If you haven't already, the time to start using videos to boost your affiliate marketing campaigns is now. According to a report by the Aberdeen Group, the use of video in marketing can result in 34% higher conversion rates. And the number of YouTube viewers increases by 100% every year.
Because affiliate marketing relies on site traffic, statistics like those above make video a necessity for any business hoping to compete.
In this post, we’ll go over four basic tips for how to create video for affiliate marketing. These tips will be super helpful as you get started incorporating video into your marketing mix. Let’s get to it!
#1 Make Sure You Have the Right Equipment
To produce high quality videos for digital marketing, you’ve got to have the right equipment. While most mobile devices now have the ability to capture crisp and detailed video, they do present some limitations.
If you’re serious about utilizing video in your marketing strategy, you should invest in a camera designed specifically for recording videos, a tripod, basic lighting, a good quality microphone, and a laptop for editing. For creating videos that include visual specifications and details, you should also consider using an online video maker. Canva is one of the best and easiest to use.
Remember, the goal is to inspire your viewers to respond to your calls to action after watching your content. When it comes to video, nothing is less inspiring than content that’s hard to see or hear.
#2 Optimize the Names of Your Video Files
Ask any video editor and they’ll tell you they’ve been guilty of using generic titles like “PROJECT_FINAL.mp4” as file names for their projects. This is understandable, considering the fact that clients often ask for revisions, which requires the creation of multiple files. But if you want to improve your affiliate marketing conversions, generic names are a no-no.
Optimizing video file names is key to higher ranking on YouTube's search results. But fortunately, coming up with the right name is easy. Simply be descriptive, using names like “BoostYourAffiliateMarketingCampaign.mp4” or “Top10BestAffiliateProgramsToJoin.mp4.” Keep in mind that you’ll need to optimize your file name before uploading and titling your video on YouTube.
#3 Write Generous, Relevant Descriptions and Titles
First off, we’re definitely not saying you should write an essay about your video in the description section or try to cram everything about your video into its title. After all, the number of characters you can use is limited anyway.
By generous, we mean you need to provide relevant information about your video in its description and title. Every word counts, so make sure what you write is detailed and applicable to the video’s content. Use relevant keywords that your audience is likely to use when searching for videos like yours on YouTube.
And always remember to leave room for a link to your website so people know where to find you!
#4 Create Custom Thumbnails
If you don’t upload one, YouTube will automatically assign a thumbnail to your video. While these default thumbnails can give viewers some idea of what your content is about, you’re missing out on a huge marketing opportunity by relying on them.
Your video’s thumbnail serves as an advertisement to entice viewers to stop scrolling and watch to see what you have to offer. That’s why it’s so important to utilize this real estate to the fullest. For a great resource on optimizing your thumbnails, check out Oberlo’s article, “The Perfect YouTube Thumbnail Size and Best Practices.”
Knowing how to create video for affiliate marketing is critical these days. Videos can do wonders for your campaigns, as they provide the perfect venue for interacting and engaging with your target audience. Follow our tips above, and create compelling and high quality content, and you’ll be well on your way to increasing traffic to your site in no time.
Do you have any questions or thoughts about video and affiliate marketing? Let us know in the comments!