4 Ways to Integrate Social Media With WordPress

Social media likely plays a big role in the day-to-day operation of your online business. Your brand’s social channels are where you can market products, handle customer queries, and post engaging content. Therefore, it’s also important to account for them in your website’s design.

Featuring your social media channels on your site (and vice versa) can greatly boost their visibility, while also increasing the likelihood of audience engagement. Fortunately, there are numerous ways to integrate social media into your WordPress site easily.

In this post, we’ll explore some of your best options for tying together your social platforms and website. Let’s get started!

Why You Should Consider Integrating Social Media With WordPress

Social media has cemented its place in the tool set of any website owner. It has many potential applications, although it’s most commonly used as a marketing tool, or as a place to provide customer service. This means that many brands choose to spend a lot of time and resources on their social channels.

Although this isn’t necessarily a bad thing, it’s important not to forget about your website. Your site and your social media profiles are completely different entities, even if you use largely the same content on both. This means they often need to be managed separately, which can lead to a lot of work.

By integrating the two whenever possible, you can more effectively manage both a strong social media presence and a top-quality WordPress website. Some of the benefits to integrating social media with your site include:

  • Easier access to social sharing. Featuring your social channels on your website will make it easier for visitors to share your content.
  • Access to a larger audience. An increase in social sharing will mean that your content goes on to reach a new, wider audience.
  • Better engagement. Integration also makes it much easier for users to follow you on social media platforms. This gives you additional opportunities to interact with your visitors.

Effective integration will also mean that the traffic your business generates can flow smoothly from platform to platform. Your site’s visitors will be able to find your social platforms with ease – and your social media followers will be directed towards your site in turn.

4 Ways to Integrate Social Media With WordPress

With all of the above in mind, let’s explore four of the best ways you can integrate your social channels with your WordPress site.

1. Add Social Sharing and Follow Buttons to Your Pages

‘Social sharing buttons’ let visitors share your website’s content on their own social media accounts, without leaving the page they’re on. These buttons have become a commonly-used feature, and can be included on pages and posts of all kinds:

Facebook, Twitter, and LinkedIn social sharing buttons.

Making your content easier to share provides you with an opportunity to reach much larger audiences. This is a huge benefit when you’re looking to raise brand awareness and drive new traffic to your site. You can even add ‘follow’ buttons as well, offering visitors a quick and simple way to follow your website’s social media accounts.

Fortunately, there are many ways to set up both social sharing and follow buttons, with just a few clicks. Your best bet is to pick up a dedicated plugin, such as WP Social Sharing.

2. Include a Social Login Option

Adding a social login option to your site will enable users to register for accounts using their social media profiles. This greatly streamlines the registration process – encouraging more people to sign up:

An example of a social login option on a website.

In fact, a study by WebHostingBuzz found that 86% of people report finding the need to create new accounts on each website frustrating. A further 77% say that social logins are “a good solution that should be offered by any site”.

Including this feature on your site is simple – particularly when you’re using a plugin like Nextend Social Login. With this plugin (and others like it), you’ll also be able to gather data about your audience through the login form, including their email addresses, locations, demographics, and more.

3. Auto-Publish Content to Your Social Media Platforms

Although it’s important to encourage your audience to share your content, it’s also vital to share it yourself. Publishing your site’s content on your own social media accounts will help you increase its visibility.

This can enable you to establish a connection between your website and social channels. By sharing interesting posts, articles, and media, you’ll let your social audience know that it’s worth their time to visit your website as well:

An Affiliate Royale blog post shared on Twitter.

Of course, depending on how many platforms you’re present on, sharing every post to social media can be time-consuming. Online services such as IFTTT are a great way to speed up the process, as are automation plugins like Revive Old Posts.

4. Create a Social Stream for Your Website

A ‘social stream’, often referred to as a ‘lifestream’, is a single series of updates from across your various social media platforms. It posts the content you create for those channels directly onto your WordPress site – including images, videos, and even any customer interactions.

Including a social stream on your site makes it easier for visitors to engage with your content, while also encouraging them to follow your profiles. In addition, it enables you to display your social content in a more aesthetically-pleasing and organized way:

An example of a social stream on a website.

As a WordPress user, implementing a dedicated plugin is once again the most effective solution. The Flow-Flow Social Stream plugin is a particularly powerful example, as you can connect any number of accounts to it, from any social networks you like.

Conclusion

The work you put into your social media channels is vital, yet it’s important to update your website just as frequently. By integrating the two platforms, you can ensure that both get the attention they need to thrive – while also boosting the overall visibility of your content.

In this post, we’ve explored four of the ways you can integrate your social media channels with your WordPress site:

  1. Add social sharing and follow buttons to boost interaction.
  2. Implement a social login option.
  3. Auto-publish content to your social media platforms.
  4. Create an aesthetically-pleasing social stream for your website.

Do you have any further questions about social media integration in WordPress? Let us know in the comments section below!

3 Reasons to Choose WordPress for Your Affiliate Marketing Website

When building your affiliate website, one of the first (and most important) decisions you’ll make is which Content Management System (CMS) to use. With so many to choose from, the decision can be overwhelming.

The most popular CMS available is WordPress, as it’s used on 30.7% of the internet’s websites. Its versatility, functionality, and customization capabilities make it one of the most flexible CMSs, which is great for any kind of website.

In this post, we’ll share three reasons to choose WordPress for your affiliate marketing website, and how you can use these features most effectively. Let’s get started!

1. Its Versatility Makes It Possible to Build Any Website

The Making Sense of Cents affiliate website blog page

WordPress can be used to make affiliate blogs and websites, such as Making Sense of Cents shown above.

WordPress is an incredibly versatile platform and you can use it to create a wide variety of sites. These include blogs, news sites, eCommerce, and even affiliate marketing (as shown above). In fact, this versatility lends itself to WordPress’s widespread use as it powers 30.7% of the internet!

This versatility is particularly beneficial for affiliate marketing websites, as you can create the site that fits your exact needs. You can add a blog, portfolio or gallery, and even a sales page to boost your earnings.

Of course, to use the platform effectively, you need to learn what you can do and how. With WordPress documentation, you can gain an understanding of what you can accomplish with WordPress. This will give you a solid foundation for when you start building your affiliate website.

It’s ultimately up to you to utilize WordPress and all of its many features. As mentioned, perform thorough research and get to know the platform to make this possible.

2. Its Functionality Makes It Effortlessly Expandable

The WordPress Plugin Directory

The WordPress Plugin Directory has tens of thousands of plugins, which you can use to extend your website’s functionality. WordPress also has partnered with WPML which is a Website Translation Services and it helps in translating websites in the best possible manner.

Functionality is key for any CMS, and WordPress has it in spades. It’s many functions and features make it easy to use, and it also makes the possibilities to expand nearly limitless.

Most importantly, the functionality offered by WordPress makes it possible to ensure your website is as useful as possible for both you and your customers. This is where plugins come in. These are coded programs that enable you to extend the platform’s functionality even more. With thousands of plugins to choose from, you have the ability to expand WordPress’ many features. For example, you can use Popups by OptinMonster to promote your affiliate products and draw attention, and Affiliate Royale to build a successful affiliate marketing program.

You can also integrate your WordPress site with social media (including Facebook, Twitter, and Pinterest) and Google Analytics, just to name a few possibilities. This will increase your reach, which is crucial for sales.

3. Its Customization Capabilities Make It Easy to Personalize

The WordPress Theme Directory

Using the WordPress Theme Directory, you can find the perfect theme to customize your affiliate site.

Customizability lies at the core of WordPress. It has various customization capabilities, including site themes, which enables you to create a unique site and tailor it to your taste and requirements.

As an affiliate marketer, the customization capabilities enable you to create a one-of-a-kind affiliate website to draw in your target audience. To benefit fully from these capabilities you need to find the right theme. With both free and premium themes available, you can install a theme that meets just about any need (including eCommerce and affiliate marketing). Themes can themselves be further customized — both on the back end and front end — to your liking.

Even if you don’t have the skillset, you can hire a WordPress developer to build a functional and beautiful website that’s customized to fit your needs. Of course, you can learn more about WordPress development yourself if you’d like to customize your website even further. This will open up several new possibilities for your site.

Conclusion

As an affiliate marketer, it’s important to find a CMS that meets all of your needs. With WordPress, you can create beautiful and fully functional websites that draw in your target audience and enable you to build a successful online business.

In this post, we’ve shared three reasons to choose WordPress for your affiliate marketing website. To quickly recap, WordPress offers:

  1. Versatility, which makes it possible to create any website.
  2. Functionality, which makes it effortlessly expandable.
  3. Customization capabilities, which make it easy to personalize.

Do you have any questions about creating an affiliate website using WordPress, or how Affiliate Royale can help? Let us know in the comments section below!