3 Ways That Micro-Influencers Can Benefit You

When it comes to affiliate marketing, it's tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing.

That’s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent marketing opportunities but are less likely to expect large commissions.

In this article, we'll introduce you to what a micro-influencer is. Then, we'll discuss some of the benefits of working with them and how you can recruit them. Let's get started!

An Introduction to Micro-Influencers

As you may already know, an influencer is someone who has a large following on social media and uses their ‘influence' to promote products for brands. They're one type of affiliate you might recruit for your program.

Micro-influencers have anywhere between 1,000 to 100,000 followers, compared with macro-influencers whose audiences tend to scale up into the millions:

A micro-influencer's social media page.

However, even a relatively small following can be leveraged to promote your brand. These accounts offer their own unique benefits over working with large-scale influencers.

In fact, the popularity of micro-influencers is on the rise. Even huge names such as Adobe have worked on campaigns with this type of affiliate. 

One of the advantages of working with micro-influencers is that they tend to have very niche audiences. Often, they have a specialized focus on subjects such as parenting, gaming, or fashion. As a result, they’ve established credibility amongst their followers as experts in their areas of specialty.

3 Ways Micro-Influencers Can Benefit You

They may not have the numbers of other potential affiliates, but micro-influencers have their own unique qualities. Here are three ways that working with them can help give your brand a boost.

1. Working With Micro-Influencers Can Be Cost Effective

Working with influencers requires paying them commissions for promoting your products. While this is fair and usually an approachable strategy for many brands, it is still an expense you have to factor into your budget.

The costs of working with influencers can be determined by a number of factors, including follower counts or average views on video platforms such as YouTube. Often, the larger these figures are, the more you can expect to pay for an endorsement. 

That’s where micro-influencers may come into play. Without serious expense on your part, they can maximize campaigns for your affiliate program. This could represent significant savings on your end and offer an excellent Return on Investment (ROI). 

2. You Can Tap Into Niche Audiences

We mentioned in passing that micro-influencers usually target niche audiences. This means they're able to act as a direct line to quality leads who are likely to be interested in your products.

While macro-influencers can put your name in front of a large number of people, chances are only a percentage of their followers will actually be interested in your products. Working with smaller scale partners whose audiences are already interested in your niche can sometimes result in more conversions.

By working with micro-influencers in your industry, you can leverage their existing credibility for your brand. However, this requires you to be intentional and attentive when seeking affiliates for your program. For instance, if your brand sells tools to manage stock options, a beauty blogger may not be the best fit.

3. Micro-Influencers May Encourage Higher Engagement Rates

Over the years, advertising has had to change drastically. Each generation is different, and neither Millennials nor members of Generation Z respond well to traditional broadcast marketing methods. Instead, they seem to crave authenticity.

Micro-influencers often provide this element. A strong indicator of a potential partner's success in this area is the level of engagement or interaction on their accounts. That means quality comments in addition to standard likes and shares.

It may seem counterintuitive, but larger accounts often don’t see the same meaningful engagement smaller ones do. Whether that’s because people feel they can relate more to creators with fewer followers, or because they appear more authentic, ultimately, micro-influencers can lead to more conversions than macro ones.

With that in mind, try not to be swayed by audience size alone when recruiting affiliates. After all, it’s easy to buy thousands of followers, but harder to elicit genuine responses. To ensure an influencer actually has sway over their viewers, consider checking their comments section to see if real people regularly reply to their content.

How to Recruit Micro-Influencers for Your Affiliate Marketing Program

Finding micro-influencers is quite similar to locating affiliates with larger followings. In particular, you could search hashtags on social media platforms such as on Twitter and Instagram, and use Google as well. These can be excellent starting points for finding prospective partners.

As an extra measure, you may also want to try utilizing an influencer research tool, such as Upfluence. It’s free and easy to use:

The homepage of the influencer research tool Upfluence.

To begin, click on the Get Started button. A popup will appear, and you’ll need to supply pertinent information that Upfluence will use to find relevant candidates:

The submission form used by Upfluence.

Most importantly, fill in your company type, industry, and the type of services you’re looking for. Once you finish setting up your account, you'll be able to search Upfluence's influencer database using advanced filters, including community size.

Of course, finding the right micro-influencers is only the first step. You’ll still need to offer attractive compensation to create viable partnerships.

You can set up commission tiers and rates through our Affiliate Royale plugin. Once you've installed and activated it, simply look for the Affiliate Royale menu in the left-hand menu of your dashboard.

Then go to Options > Commission Settings and create your commission rates. If you want multiple tiers, you can add them by clicking on the Add Levels button. Then, before you navigate away, click on Update Options to save your new rates:

The commission settings page of the Affiliate Royale plugin.

If you're hoping to work with macro and micro-influencers, this can be an easy way to set up different commission levels based on the number of followers your affiliates have.

Conclusion

Micro-influencers can benefit your affiliate marketing program in many ways. They represent a growing section of the internet that can invigorate your social media presence. Whether you want more clicks, an expanded audience, or greater engagement, working with these small-scale creators may be in your best interest.

In this article, we covered three ways micro-influencers can benefit your affiliate program:

  1. Working with micro-influencers can be cost-effective.
  2. You can tap into niche audiences.
  3. Micro-influencers may encourage higher engagement rates.

Do you have any questions about working with micro-influencers for your affiliate marketing program? Let us know in the comments section below!

Your Guide to Repurposing Content for Social Media

One key to being a successful affiliate is to share fresh content on social media. It’s also important to create new content regularly. Of course, that can be a monumental task for even the most prolific affiliates.

That’s where repurposing content can be a lifesaver. By reusing articles, blog posts, videos, infographics, and other forms of media that you already have on hand, you could save yourself a lot of work.

This post will take a look at some of the advantages of repurposing your affiliate site's content for social media. Then we’ll share a few tips for doing so. Let’s dive in!

Why It's Smart to Repurpose Affiliate Site Content for Social Media

When you repurpose content, you take something you already have and transform it for a different use or platform. Social media, for example, offers an excellent way to engage your audience by taking your affiliate content and using it to expand your reach.

Consider how social media is a central part of most people's lives. 90% of Millennials use it, as do over 77% of Gen X, and nearly half of Baby Boomers. Of course, some users prefer Instagram while others rely on Twitter or Facebook, so it makes sense to focus your attention on multiple platforms.

That also enables you to transform actionable content, or content that increases your conversions, that didn’t succeed on one platform and share it on another site instead. When you do, you save yourself work in the long run. For instance, a video you worked hard on that didn’t get as many views as you wanted can easily become an Instagram Story.

This is an especially important strategy for affiliates. The more platforms you use, the more you will get the chance to share your links. Plus, you can generate traffic by using the right keywords repeatedly, without appearing spammy to your audience. As an affiliate, you really can’t go wrong by branching out and reusing your content.

How to Repurpose Content for Social Media (4 Key Tips)

The first step to repurposing your affiliate content is to know which platforms works best specifically for affiliates. Once you do, you can use that knowledge to your advantage in a number of ways. Let's look at four of the most effective options.

1. Use Infographics to Translate Your Website Content to Instagram

Effective infographics can be challenging to create, but the benefit from doing so can be well worth your time. After all, people absorb information from visuals 60,000 times faster than through text.

So, if you have a large Instagram platform, or are looking to expand, it makes sense to turn some of your affiliate blog posts into infographics:

To keep your infographic from being overwhelmed with information, consider using a snippet of a larger post to act as a teaser. This can be a snapshot of your overall content, designed to get your audience clicking on those affiliate links.

Infographics are an excellent way to deliver quick, actionable content that's tailored for Instagram and similar platforms. Plus, there are plenty of tools you can use to create infographics quickly, such as Canva.

2. Take Your Photo Blog to Pinterest to Drive Traffic

Another growing platform, especially for affiliates, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.

The best part is that Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well:

Pinterest is a top platform for affiliates, since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.

2. Turn Blog Posts into Tweets

Tweets may seem hard to navigate at first, because you only get 280 characters to work with. However, it’s a great medium for affiliate-focused content and backlinks. For instance, you can integrate an affiliate link into viral tweets to generate more exposure.

To get your tweets noticed, add in some relevant hashtags and keywords, but try not to overdo it. As with other mediums, you may be seen as spammy, and people might skip over your tweets. Plus, while you now have double the character space, it’s still a tight fit to get your message across, add a backlink, and include tags:

That’s where Twitter threads come in handy. Now, you can add to a tweet easily by creating a thread, which is a string of connected messages. This makes translating longer content, such as a blog post, into a tweet much easier.

Don’t forget to connect your social media accounts as well, and link your blog to Twitter. With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. This enables you to add a link that helps your readers effortlessly share your content on Twitter.

3. Re-Publish Long-Form Content on Facebook or LinkedIn

With nearly 2.5 billion active users on Facebook, and almost 600 million users on LinkedIn, it makes sense to leverage both platforms. This means taking your affiliate marketing beyond basic Facebook advertising.

Both of these platforms lend themselves well to publishing longer content, also known as ‘long-form content', such as posts and articles:

Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.

Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content onto their own profiles, and permits you to post content to your brand's page in order to grow your audience.

Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending longer on your pages, and attract more engagement:

This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.

Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority. Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.

Conclusion

While you might wish that recycling content was as simple as copying and pasting old media, you really do need to put effort into the transformation process. After all, you want the quality of your affiliate content to be stellar on every platform.

By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:

  1. Use infographics to share information on Instagram faster and wider.
  2. Take blog media to Pinterest in order to drive traffic.
  3. Turn blog posts and affiliate links into tweets.
  4. Re-publish long-form content on platforms like Facebook and LinkedIn.

Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people's day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,' and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it's time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman' between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

4 Ways to Integrate Social Media With WordPress

Social media likely plays a big role in the day-to-day operation of your online business. Your brand’s social channels are where you can market products, handle customer queries, and post engaging content. Therefore, it's also important to account for them in your website’s design.

Featuring your social media channels on your site (and vice versa) can greatly boost their visibility, while also increasing the likelihood of audience engagement. Fortunately, there are numerous ways to integrate social media into your WordPress site easily.

In this post, we’ll explore some of your best options for tying together your social platforms and website. Let’s get started!

Why You Should Consider Integrating Social Media With WordPress

Social media has cemented its place in the tool set of any website owner. It has many potential applications, although it's most commonly used as a marketing tool, or as a place to provide customer service. This means that many brands choose to spend a lot of time and resources on their social channels.

Although this isn’t necessarily a bad thing, it’s important not to forget about your website. Your site and your social media profiles are completely different entities, even if you use largely the same content on both. This means they often need to be managed separately, which can lead to a lot of work.

By integrating the two whenever possible, you can more effectively manage both a strong social media presence and a top-quality WordPress website. Some of the benefits to integrating social media with your site include:

  • Easier access to social sharing. Featuring your social channels on your website will make it easier for visitors to share your content.
  • Access to a larger audience. An increase in social sharing will mean that your content goes on to reach a new, wider audience.
  • Better engagement. Integration also makes it much easier for users to follow you on social media platforms. This gives you additional opportunities to interact with your visitors.

Effective integration will also mean that the traffic your business generates can flow smoothly from platform to platform. Your site's visitors will be able to find your social platforms with ease – and your social media followers will be directed towards your site in turn.

4 Ways to Integrate Social Media With WordPress

With all of the above in mind, let’s explore four of the best ways you can integrate your social channels with your WordPress site.

1. Add Social Sharing and Follow Buttons to Your Pages

‘Social sharing buttons' let visitors share your website's content on their own social media accounts, without leaving the page they're on. These buttons have become a commonly-used feature, and can be included on pages and posts of all kinds:

Facebook, Twitter, and LinkedIn social sharing buttons.

Making your content easier to share provides you with an opportunity to reach much larger audiences. This is a huge benefit when you're looking to raise brand awareness and drive new traffic to your site. You can even add ‘follow' buttons as well, offering visitors a quick and simple way to follow your website's social media accounts.

Fortunately, there are many ways to set up both social sharing and follow buttons, with just a few clicks. Your best bet is to pick up a dedicated plugin, such as WP Social Sharing.

2. Include a Social Login Option

Adding a social login option to your site will enable users to register for accounts using their social media profiles. This greatly streamlines the registration process – encouraging more people to sign up:

An example of a social login option on a website.

In fact, a study by WebHostingBuzz found that 86% of people report finding the need to create new accounts on each website frustrating. A further 77% say that social logins are “a good solution that should be offered by any site”.

Including this feature on your site is simple – particularly when you're using a plugin like Nextend Social Login. With this plugin (and others like it), you'll also be able to gather data about your audience through the login form, including their email addresses, locations, demographics, and more.

3. Auto-Publish Content to Your Social Media Platforms

Although it's important to encourage your audience to share your content, it's also vital to share it yourself. Publishing your site's content on your own social media accounts will help you increase its visibility.

This can enable you to establish a connection between your website and social channels. By sharing interesting posts, articles, and media, you'll let your social audience know that it's worth their time to visit your website as well:

An Affiliate Royale blog post shared on Twitter.

Of course, depending on how many platforms you’re present on, sharing every post to social media can be time-consuming. Online services such as IFTTT are a great way to speed up the process, as are automation plugins like Revive Old Posts.

4. Create a Social Stream for Your Website

A ‘social stream', often referred to as a ‘lifestream', is a single series of updates from across your various social media platforms. It posts the content you create for those channels directly onto your WordPress site – including images, videos, and even any customer interactions.

Including a social stream on your site makes it easier for visitors to engage with your content, while also encouraging them to follow your profiles. In addition, it enables you to display your social content in a more aesthetically-pleasing and organized way:

An example of a social stream on a website.

As a WordPress user, implementing a dedicated plugin is once again the most effective solution. The Flow-Flow Social Stream plugin is a particularly powerful example, as you can connect any number of accounts to it, from any social networks you like.

Conclusion

The work you put into your social media channels is vital, yet it’s important to update your website just as frequently. By integrating the two platforms, you can ensure that both get the attention they need to thrive – while also boosting the overall visibility of your content.

In this post, we've explored four of the ways you can integrate your social media channels with your WordPress site:

  1. Add social sharing and follow buttons to boost interaction.
  2. Implement a social login option.
  3. Auto-publish content to your social media platforms.
  4. Create an aesthetically-pleasing social stream for your website.

Do you have any further questions about social media integration in WordPress? Let us know in the comments section below!

3 Ways to Use Influencer Marketing in Your Affiliate Business

Online marketing is changing rapidly, as a greater focus is being placed on social media and personality-based promotion. While traditional marketing techniques are still important, you shouldn’t underestimate the power of influencers.

In fact, influencer marketing can be a very effective method for raising the profile of your affiliate website. This technique involves collaborating with social media influencers to increase your traffic and sales. By finding the right influencers to collaborate with, you can grow your audience and find leads who might not otherwise have discovered you.

In this article, we’ll dig deeper into influencer marketing and how it can be beneficial for your affiliate site. We’ll also share a few ways you can use this type of marketing to boost sales. Let’s get started!

An Introduction to Influencer Marketing

Influencer marketing is an umbrella term for any marketing focused on ‘influencers', or particularly influential individuals. This can include both marketing with and to these people and their audiences.

The growth of influencer marketing has been huge over the past few years, with the amount of money spent doubling since 2015. A prevalent type you're probably familiar with is when a celebrity endorses a product, either on their social media accounts or elsewhere.

When it comes to affiliate marketing, working with influencers can be a huge benefit. An influencer helps you grow your audience and boost your sales. You can leverage their following to drive conversions up, and even use your own affiliate links to track the effects of your collaboration.

Affiliate and influencer marketing are both inherently about speaking directly to your potential customers. You can use an influencer's reach and persona to grow your audience and direct them to your affiliate site. In turn, that site will provide them with great content, and hopefully convince them to convert.

3 Ways to Use Influencer Marketing in Your Affiliate Business

At this point, you're probably wondering how to get started with influencer marketing. Now, let's take a look at how you can use this technique to boost your affiliate business.

1. Work With ‘Macro Influencers' to Expand Brand Awareness

A tweet by Justin Bieber marketing Calvin Klein underwear.

Justin Bieber is an example of a successful macro influencer.

A ‘macro influencer' is usually a celebrity or other person with lots of prestige and a large following. Working with this type of influencer gives you a massive reach,which can help broaden the awareness of your affiliate site.

Using a macro influencer also gives you more control, as you can choose who you work with and how your product is presented. You can also leverage the influencer's persona to your own ends. For example, some celebrities represent luxury, while others feel more authentic and trustworthy.

As you might imagine, however, these types of collaborations can be difficult to acquire. However, if you do manage to land one, it can be a real boon to your business. The best way to get started is to reach out to the influencer's PR management. Beware that if they regularly promote products, you will be competing with other brands, so make sure that you stand out among the pack. Plus, targeting a particularly successful influencer is likely to come with a high cost attached.

2. Find ‘Micro Influencers' Who Match Your Niche

An Instagram post from "Peanut Butter Gamer" marketing the Nintendo Switch console.

One popular micro influencer in the video game market is Peanut Butter Gamer.

A ‘micro influencer' is usually not a household name, but is a ‘normal' person with a significant social media following. While they are smaller than their macro counterparts, working with these influencers can actually lead to better results.

Micro influencers are generally more trusted, and feel more authentic than celebrities. They also help you boost audience engagement, as smaller accounts often see more activity per post than larger ones. Finally, micro influencers are ideal to work with in certain niche markets, such as lifestyle products or entertainment media. They usually act as gatekeepers, with followers who look to them for consumer advice.

To take advantage of this kind of opportunity, you'll want to look for influencers who share your target audience and customer profile. If you're already active on social media, find the most popular users who regularly use relevant hashtags and get in touch. Usually they will have contact information readily available, and often they'll even mention if they are open to commercial collaborations upfront.

3. Create a Plan for Your Collaborations

Regardless of which type of influencer you work with, you'll need a clearly defined plan for your collaborations. First, you need to consider what your primary goal is. Are you looking to grow brand awareness, generate leads, or track how much the collaboration affects your conversions? Be aware of what you hope to achieve, and make sure that both you and the influencer are on the same page in this regard.

You also need to decide on a commission structure, and determine exactly what both you and the influencer will get out of the deal. This could be an upfront sum, or a percentage of the money you earn as a result of the collaboration. You should also consider how to disclose your collaboration. This will vary for different influencers, but it's important to make it clear to your audience.

If you plan ahead and make sure that you and your influencer are on track, you'll be able to create an effective campaign together. The most important consideration is to focus on your objective, and create a collaboration that achieves your aims in the best and most upfront manner possible.

Conclusion

Influencer marketing is smart way to organically leverage someone else's existing audience to build awareness of your own affiliate products. In order to get the most out of your collaborations, you'll want to make sure you're prepared and have clearly defined goals.

In this article, we’ve discussed how you can use influencer marketing to benefit your affiliate website. These three tips will get you started on the right track:

  1. Work with macro influencers to expand brand awareness.
  2. Find micro influencers who match your niche.
  3. Create a plan for your collaborations.

Do you have any questions about using influencer marketing in your affiliate business? Let us know in the comments section below!

3 Ways a Social Media Presence Can Benefit Your Affiliate Business

When promoting your affiliate business, it’s important to use every channel that can benefit your brand. Many marketers find social media to be time-consuming; they struggle to justify the time and effort required. A strong social media presence, however, can help your business grow by boosting site traffic and increasing interest in your brand. It's essential that you make time for social media on your weekly to-do list.

In this post, we’ll discuss three ways that a strong social media presence can benefit your affiliate business. In addition, we’ll show you how Affiliate Royale can help – especially when it comes to creating social media-friendly affiliate content. Let’s get started!

1. It Can Drive Quality, Targeted Traffic to Your Website

A Google Analytics graph showing traffic growth

A strong presence on social media can grow your site's traffic numbers.

Driving traffic to your website is essential for business growth. However, there’s a major difference between ‘regular’ traffic and quality, targeted traffic: targeted traffic is the type more likely to convert.

A strong social media presence helps you connect with your target audience, thus increasing targeted traffic to your website. In addition, social media gives you a platform for promoting on-site content (and attracting readers to said content).

Follow these two steps to use your social media presence to drive quality, targeted traffic to your site:

  1. Find the ‘right’ platforms for your audience. How ‘right’ a platform is will vary according to your business. In a nutshell, you want to find the platforms where your target audience hangs out most.
  2. Create ‘clickable’ content. Content that is compelling and that speaks directly to your target audience leads to more clicks.

Remember that not all traffic is created equal. To drive the ‘right' traffic to your site, you need to ensure you're following the steps above, and posting on your social media profiles consistently.

2. It Can Expand Your Industry Reach

Industry reach example as shown by number of Twitter followers

A social media presence enables you to use your followers to expand your industry reach.

Your ‘reach' simply means how far your brand extends beyond your immediate audience. A strong social media presence can expand your brand's reach. Your followers will share your content, delivering it to their own followers and so on.

With the proper techniques in place, expanding your reach with the help of social media is a breeze. Here are two particular techniques we think will be most beneficial:

  1. Include industry leaders by using hashtags and mentions. This is a simple way to increase the number of eyes on your posts, and maybe even make some vital business connections.
  2. Create ‘shareable’ content. Incorporate trending topics and audience engagement into your social media campaign to ensure that your content is shareable.

Aside from the obvious benefits of an expanded reach (such as more social media followers and potential leads), social media can also boost your credibility.

3. It Can Boost Your Credibility

An example of brand credibility on Twitter

Pat Flynn of Smart Passive Income hosts live chats (and includes special guests) to boost his brand's credibility.

As an affiliate marketer, you know that credibility can lend itself to improved sales. A social media presence can lead to such credibility. Your reach on social media can build trust among your followers and establish you as an industry leader.

Of course, presence alone won’t boost your credibility. There are two habits you can adopt to ensure you’re making the most of your platform:

  1. Use your platform to discuss industry-related news. This will show your followers that you’re well informed, and will also help to build your reputation as an industry expert.
  2. Engage with your audience, asking them questions and leading the conversation. Acting as a moderator can help you appear more knowledgeable. It also gives you the chance to see how your audience feels about certain topics.

These two techniques can go a long way in establishing you as an industry expert. A solid industry reputation is important if you want to continue to increase your brand and your website's credibility.

How Affiliate Royale Helps You Create Stellar Affiliate Content for Social Media

Affiliate Royale is an affiliate program management plugin. Its array of features can help you create a strong affiliate program and establish a strong social media presence through the use of the link and banner creation tool.

To use the tool, just head to Affiliate Royale > Links & Banners, located on the left side of your WordPress dashboard. You'll be brought to the Links & Banners settings page:

The Affiliate Royale Links and Banners tool options page

Once on the page, you can select either Text or Banner from the Link Type drop-down menu. You can then add the target URL, create a unique slug, and even upload the background image you’d like to use.

Once you're all done, you just need to copy the code or URL provided by the tool. Now, paste it to your social media profile or posts. It's really that simple!

Conclusion

With a strong social media presence, you can do more than just gain followers; you can also build lasting relationships with your audience and business contacts. You can broaden your reach and build your reputation. With these benefits, social media marketing is worth the time and effort you spend on it.

In this post, we’ve highlighted the benefits that an active social media presence can bring to your affiliate business. To recap, you can:

  1. Drive quality, targeted traffic to your website.
  2. Expand your industry reach.
  3. Boost your credibility.

Do you have any questions about how a strong social media presence can benefit your affiliate business, or how Affiliate Royale can help? Let us know in the comments section below!

3 Tips for Picking the Right Social Media Platform for Your Affiliate Business

A solid social media presence can provide many valuable benefits. However, a lot of businesses fail to harness the power of social media, or waste time using the ‘wrong’ platform for their needs.

Fortunately, it is possible to choose the ‘right’ social media platform. The right choice is the one that works best for your business, and it can result in increased audience engagement, expanded reach, and even improved sales.

In this post, we’ll discuss the benefits of picking the best social platform for your business. We’ll give you three tips for doing so, and show you how to implement each tip immediately. Let’s get started!

Why Picking the Best Social Media Platform Is Important

The best social media platform will depend upon your business and your goals. Choosing your platform carefully is important for two main reasons:

  1. It enables you to expand your reach. The right platform will have the right people: those who are interested in your business. You can drive more traffic, as well as expand your reach through shares, follows, and likes.
  2. It ensures the best use of your resources. The right platform will enable you to use your resources (time and money) wisely. This will translate to better results, such as increased web traffic and improved sales.

Often, businesses use as many social media platforms as possible. However, this approach can result in a poor return on your investment. It also requires greater resources, and makes consistency in terms of publishing content more challenging.

3 Tips for Picking the Right Social Media Platform for Your Affiliate Business

This task can seem daunting, but if you use these three tips to determine the best social media platform for your marketing business, you'll be well on your way.

1. Use Audience Demographics to Refine Your Goals

Audience demographics are characteristics that describe the majority of your website visitors. They include age and gender, for example, and also more specific information such as job, income, family life, personality, location, and more.

Demographics are helpful when picking the best social media platform for two main reasons: they can tell you where your audience is most likely to hang out, and can give you insight into the type of content your audience prefers.

There are two key steps to using audience demographics when searching for the best social media platform:

  1. Collect user data with Google Analytics. In this situation, the most helpful information will be ‘acquisition' (where your website visitors are coming from) and ‘behavior' (how your visitors act on your site). For example, if many visitors come from or share content to a specific platform, you can use this information to narrow down your search.
  2. Apply this data to known social media demographics. Compare the user data you've collected with the demographics of social media platforms to find out which best matches your audience. You can also use general demographics (such as age, location, and gender) to refine your platform search.

Selecting the best platform isn’t exactly a science. Using statistically-obtained data to direct your search, however, will help you improve your campaign's returns.

2. Align Your Choice With Your Business Goals

Your choices and actions should align with your business’ goals. Choosing a social media platform is no different. The right choice is the one that enables you to complete your goals, so it's smart to incorporate your business goals into your social media search.

How you do so will depend on the goals you’ve set out for your business. However, there are three general steps you can follow to select the best platform for your business:

  1. Select a main goal. Ask yourself what you hope to achieve with your social media account (e.g. build traffic or expand your reach), and go from there.
  2. Set an action plan for achieving the goal. For example, building traffic would mean creating ‘clickable’ content that leads to your site, while expanding your reach would mean creating shareable content.
  3. Find where your actions will best fit. If shareable content is your goal, Facebook and Pinterest are solid choices. However, Twitter is great for driving traffic, and Instagram can expand your reach.

With a main goal and action plan now laid out, it’s time to consider one last element of your search: resource limitations. Let’s take a closer look.

3. Lay Out and Understand Your Resource Limits

Unlimited resources would be great, but that's not a reality for most business owners. It’s beneficial to have a clear understanding of your time, money, and commitment limitations when selecting your platform.

Of course, you want to spend your time and money wisely. With defined limits, you can do so by ensuring that you’ve chosen the best platform for your business goals and available resources.

To get started, here are two steps to take:

  1. Uncover your limits. This means understanding how much time and money you can spend, and how much effort you can put into your social media campaign.
  2. Find the platform that best aligns. For example, Facebook may work well with 1–2 posts per day, while Twitter responds best with 10–15 and Pinterest with 5–10. Consider your time budget as well as your spending limits; choose the platform with best Return on Investment (ROI) if money is limited.

Remember – you don't have to sacrifice a strong social media presence if your resources are limited. Instead, make smart decisions based upon the reality of your business' limitations. By focusing your resources on the best social media platform, you'll get the best results.

Conclusion

To expand your reach and improve your brand presence, you need to look beyond your own website and engage your audience on social media. For best results, take the time to choose the best social media platform for your affiliate business.

In the above post, we’ve outlined the three best tips for picking the ‘right’ platform for your business. To quickly recap, they are:

  1. Use audience demographics to refine your goals.
  2. Align your choice with your business goals.
  3. Lay out and understand your resource limits.

Do you have any questions about how to pick the best social media platform for your affiliate marketing business? Let us know in the comments section below!