3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people’s day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,’ and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it’s time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman’ between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

4 Ways to Integrate Social Media With WordPress

Social media likely plays a big role in the day-to-day operation of your online business. Your brand’s social channels are where you can market products, handle customer queries, and post engaging content. Therefore, it’s also important to account for them in your website’s design.

Featuring your social media channels on your site (and vice versa) can greatly boost their visibility, while also increasing the likelihood of audience engagement. Fortunately, there are numerous ways to integrate social media into your WordPress site easily.

In this post, we’ll explore some of your best options for tying together your social platforms and website. Let’s get started!

Why You Should Consider Integrating Social Media With WordPress

Social media has cemented its place in the tool set of any website owner. It has many potential applications, although it’s most commonly used as a marketing tool, or as a place to provide customer service. This means that many brands choose to spend a lot of time and resources on their social channels.

Although this isn’t necessarily a bad thing, it’s important not to forget about your website. Your site and your social media profiles are completely different entities, even if you use largely the same content on both. This means they often need to be managed separately, which can lead to a lot of work.

By integrating the two whenever possible, you can more effectively manage both a strong social media presence and a top-quality WordPress website. Some of the benefits to integrating social media with your site include:

  • Easier access to social sharing. Featuring your social channels on your website will make it easier for visitors to share your content.
  • Access to a larger audience. An increase in social sharing will mean that your content goes on to reach a new, wider audience.
  • Better engagement. Integration also makes it much easier for users to follow you on social media platforms. This gives you additional opportunities to interact with your visitors.

Effective integration will also mean that the traffic your business generates can flow smoothly from platform to platform. Your site’s visitors will be able to find your social platforms with ease – and your social media followers will be directed towards your site in turn.

4 Ways to Integrate Social Media With WordPress

With all of the above in mind, let’s explore four of the best ways you can integrate your social channels with your WordPress site.

1. Add Social Sharing and Follow Buttons to Your Pages

‘Social sharing buttons’ let visitors share your website’s content on their own social media accounts, without leaving the page they’re on. These buttons have become a commonly-used feature, and can be included on pages and posts of all kinds:

Facebook, Twitter, and LinkedIn social sharing buttons.

Making your content easier to share provides you with an opportunity to reach much larger audiences. This is a huge benefit when you’re looking to raise brand awareness and drive new traffic to your site. You can even add ‘follow’ buttons as well, offering visitors a quick and simple way to follow your website’s social media accounts.

Fortunately, there are many ways to set up both social sharing and follow buttons, with just a few clicks. Your best bet is to pick up a dedicated plugin, such as WP Social Sharing.

2. Include a Social Login Option

Adding a social login option to your site will enable users to register for accounts using their social media profiles. This greatly streamlines the registration process – encouraging more people to sign up:

An example of a social login option on a website.

In fact, a study by WebHostingBuzz found that 86% of people report finding the need to create new accounts on each website frustrating. A further 77% say that social logins are “a good solution that should be offered by any site”.

Including this feature on your site is simple – particularly when you’re using a plugin like Nextend Social Login. With this plugin (and others like it), you’ll also be able to gather data about your audience through the login form, including their email addresses, locations, demographics, and more.

3. Auto-Publish Content to Your Social Media Platforms

Although it’s important to encourage your audience to share your content, it’s also vital to share it yourself. Publishing your site’s content on your own social media accounts will help you increase its visibility.

This can enable you to establish a connection between your website and social channels. By sharing interesting posts, articles, and media, you’ll let your social audience know that it’s worth their time to visit your website as well:

An Affiliate Royale blog post shared on Twitter.

Of course, depending on how many platforms you’re present on, sharing every post to social media can be time-consuming. Online services such as IFTTT are a great way to speed up the process, as are automation plugins like Revive Old Posts.

4. Create a Social Stream for Your Website

A ‘social stream’, often referred to as a ‘lifestream’, is a single series of updates from across your various social media platforms. It posts the content you create for those channels directly onto your WordPress site – including images, videos, and even any customer interactions.

Including a social stream on your site makes it easier for visitors to engage with your content, while also encouraging them to follow your profiles. In addition, it enables you to display your social content in a more aesthetically-pleasing and organized way:

An example of a social stream on a website.

As a WordPress user, implementing a dedicated plugin is once again the most effective solution. The Flow-Flow Social Stream plugin is a particularly powerful example, as you can connect any number of accounts to it, from any social networks you like.

Conclusion

The work you put into your social media channels is vital, yet it’s important to update your website just as frequently. By integrating the two platforms, you can ensure that both get the attention they need to thrive – while also boosting the overall visibility of your content.

In this post, we’ve explored four of the ways you can integrate your social media channels with your WordPress site:

  1. Add social sharing and follow buttons to boost interaction.
  2. Implement a social login option.
  3. Auto-publish content to your social media platforms.
  4. Create an aesthetically-pleasing social stream for your website.

Do you have any further questions about social media integration in WordPress? Let us know in the comments section below!