How To Perform Proper Keyword Research For Your Affiliate Promotions

If you’re seeking new content ideas or need a fresh way to connect with your audience, why not try keyword research? Keyword research is a way to figure out what your website visitors are searching for, so you can better interact with them. 

In this post, we’ll explain what keyword research is, how it can benefit your affiliate business, and how to go about performing it. Let’s get started!

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What is Keyword Research?

Keyword research is a tactic you can use to help determine what words users are typing into search engines like Google, Bing, and Yahoo to find specific products and services.

When researching these keywords, you look for words and phrases that match your industry or user interests and incorporate them in your content to boost your search traffic, engagement, and conversions. 

When performed properly, keyword research makes it so you don’t have to play the guessing game when it comes to knowing what your users are seeking. You can immediately get in front of them with content they’re interested in.

Keyword Research Tips For Your Affiliate Marketing Business

Evaluate Your Current Keyword Performance

The best way to start your keyword research is to evaluate what keywords your website is currently ranking for. By doing this you’ll be able to see where your online business currently stands and understand your position in relation to your competitors. 

Ensure Your Keywords Are Benefitting The Customer

When performing your keyword research, you want to search for keywords and phrases that are going to help your customers find answers and solve their problems. If you’re able to tap into the questions a customer has and how to answer them, you’ve immediately created a new lead and a potential new sale.

Watch What Your Competitors Rank For

Analyzing your competition is one of the best ways to figure out where to start or move forward in your keyword research. Using tools like Google Ads, you can type in certain phrases or words along with your competitor’s URL to see what keywords they’re ranking for. Then you can use those keywords as you develop your own strategy.

Ask Your Customers Questions

Another great way to perform keyword research is to talk to your customers and ask them questions. Go directly to the source by putting together a short survey, or check with your support team to learn what are the most common questions they receive. Within this body of information, you’ll find countless keywords to build up your existing strategy.

Keyword Research Tools

When it comes to keyword research, you don’t have to go it alone. There are a slew of great tools out there that make the job much, much easier. Below, we’ve put together a list of a few of our favorites.

SEMrush

SEMrush is a robust SEO suite that includes every tool you need to successfully perform keyword research for your online business.

With their Keyword Overview tool, you can type in a keyword you’re interested in and learn everything there is to know about that keyword, such as how many people are actively searching for it, how popular it is, and it’s gradual popularity over time. The tool also provides lists of keywords related to the one you’re researching, significantly extending the return on your efforts.

SEMrush also includes a content analyzer tool to help you better craft blog posts and other online content, helping to ensure that you’re properly using your keywords to rank in search engines.

Ahrefs

Ahrefs is similar to SEMrush in that it is a complete SEO suite and includes a robust set of tools for keyword research. 

With Ahrefs, you can also type a keyword into their search bar and learn all there is to know about it. Like SEMrush, this tool provides lists of suggested keywords related to the one you’re researching.

Ahrefs can also be used to examine what keywords your competitors are ranking for that you are not, helping you to better compete in the online marketplace.

In addition to those tools, Ahrefs features reports on your progress and can even help you understand how to improve your website to rank better in search.

Google Keyword Planner

Google Keyword Planner is a tool for online business owners who want to advertise on Google, but it actually includes a lot of great SEO tools you can use for free.

To access Google Keyword Planner, all you have to do is create or log in to your Google Ads account and enter your payment details (don’t worry, you won’t have to run or activate a campaign).

Once you’re in, you can type in any keyword you’re interested in and learn how many monthly searches that keyword gets, its related keywords, how much people pay to advertise with the keyword, and more.

Ubersuggest

Neil Patel is a well-known authority in SEO and marketing; however, you might not know that he also offers a free tool for keyword research.

Ubersuggest is a tool that gives users everything they need when it comes to performing keyword research for their business, such as keyword suggestions, search volume, competitor keyword ranking, and more.

Also with this tool, you can type in a keyword and see the top Google search results for that keyword, along with its domain score, number of backlinks, social shares, and more.

AnswerThePublic

AnswerThePublic is the perfect tool for those seeking to hear directly from their customers in their research.

With this free tool, users can go to the website, type in a keyword, and discover what users all over the world are searching for or asking about on search engines in relation to that keyword.

This tool also stands out because, unlike the other tools mentioned above, the results from AnswerThePublic are presented in a tidy, visual format.

How to Use Your Keyword Research

Once you’ve put in the hard work of figuring out great keywords to use for your online business, you can start to implement your research into your marketing efforts. The following tips will help you get started.

Create Custom Content Around Keywords

Creating content, such as videos, blog posts, infographics, and podcast episodes around your keywords is a great way to boost your rank and help customers more easily find you. Just be sure to avoid the black hat practice of keyword stuffing. You want to use your keywords enough to rank in search but not so much that your content is low quality and difficult to read.

Build Your Support Base Around Keywords

You can also build your support content around keywords you discover in your research. For example, if your customers are seeking answers on how to navigate certain tools with your software, make sure to create support docs and FAQs about the specific tool to target keywords related to it.

Include Keywords In Product Descriptions

If your affiliate marketing business sells merchandise or has varied product plan tiers, always use the keywords discovered in your research in the product or tier descriptions. Just remember that, when it comes to keyword stuffing, the same goes here as with blog posts and other content.

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In Conclusion

Sometimes it can seem like connecting and engaging with your online customers is a huge challenge, but great keywords can make the process a whole lot easier. Using proper keyword research to connect with your audience is a great way to keep your business relevant and active. We hope the tips and tools we’ve provided above will help you begin using keyword research to take your online affiliate marketing business to the next level!

To learn more about keyword research and SEO for your affiliate business, please check out our posts about choosing keywords to optimize your content, how to use long-tail keywords, and effective SEO techniques.

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Everything You Need To Know About Nofollow And DoFollow Links

In affiliate marketing, links can be a great way to promote your product or services and give your business’ website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines. As a result, navigating the world of linkbuilding can be overwhelming for the average online business owner.

Thankfully, Affiliate Royale is here to help! In this post, we'll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.

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What are Dofollow and Nofollow Links?

A nofollow link is a type of HTML attribute informing search engines that they shouldn’t give any authority from your page to the site you're linking to. On the other hand, follow links tell search engines they should attribute authority to the site you're linking to.

A nofollow link looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Example anchor text</a>

All nofollow links must contain the rel=”nofollow” HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you're interested in, then select Inspect on your browser.

Your browser window will then split into two parts, and in the bottom portion, you'll be able to see the link's HTML source code. If you see a nofollow attribute listed, then it’s a nofollow link. If not, it’s a dofollow link.

A dofollow link is the exact opposite of a nofollow link. That is, it's an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you're linking to.

Why Do We Need Dofollow and Nofollow Links?

Google originally created nofollow links in response to blog comment spam. As blogging grew in popularity, spammers would leave links back to their websites in blog comments. As a result, these spam sites would gain rank authority on Google, and blog spamming became even more rampant. This led to Google creating the nofollow tag in 2005. Other search engines, such as Yahoo and Bing, soon followed suit.

What Links Should Be Nofollow?

Which links should always carry a nofollow attribute? Here are a few examples:

  • Paid links
  • User-generated content 
  • Comments
  • Embeds
  • Links to sites you don’t want to endorse
  • Sites that are deemed untrustworthy

How to Add and Generate Nofollow Links for Your WordPress Website

Following is a step-by-step tutorial on how you can add nofollow links to your affiliate website in the new Gutenberg content editor.

  1. In your WordPress dashboard go to Posts > Add New.
  2. If you haven’t already, be sure to write your blog post. If you’ve already written your content, select the text you want to link to, and click on the link icon in your toolbar.
  3. A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you've finished, you can click the arrow icon to add the link.
  4. Once done, you can click apply or hit Enter to add the link.
  5. To add the nofollow attribute, select the block containing your link, then click on the three vertical dots icon on the top bar. This will open a menu with the option to edit as HTML. Click this option. 
  6. You can now add the rel=”nofollow” attribute to the link. Once you're finished, click on the three vertical dots icon again, and select the Edit visually option to go back to the visual view.

How to Track Dofollow and Nofollow Links

Tracking your links isn’t as hard as you may think! 

To see which links are nofollow and dofollow links in Google Chrome, right-click on the page you want to monitor and hit Inspect Element. In Firefox, right-click the page of your choice and click View Page Source.

Regardless of the browser you use, your next step will be the same. Hit CTRL+F and type “nofollow” in the search bar. All of the nofollow links will then be highlighted.

If you don't want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including PrettyLinks, SEO Quake, and NoFollow Simple.

Are Nofollow Links Valuable?

Nofollow links don't get the direct benefits of dofollow links, but there are still some great reasons to use them:

1. Nofollow links are key to a balanced backlink strategy. Not every link on your site has to be a nofollow link. As a matter of fact, it’s normal for a website to have a healthy combination of both dofollow and nofollow links. 

2. Nofollow links help build brand awareness and trust. If a business name or brand is mentioned on trustworthy, high-quality sites, visitors are exposed to that business and may consider it to be a credible brand.

3. Nofollow links increase traffic. Although these links may not help with a site’s direct page rank, they are still clickable. That means site visitors can still click through to the website, which increases traffic.

New Link Attributes to Look Out For

In 2019, two more link attributes were added by Google as new ways to identify different types of links:

  • rel=”sponsored” – Use this attribute for sponsored links, ads, or any form of paid content.
  • rel=”ugc” – UGC stands for user generated content. This tag should be used for user generated content such as comments and posts on forums.

Help your affiliate partners manage their links using Affiliate Royale. Start today!

Nofollow and dofollow links may seem overwhelming at first, but this posts should help you as you continue on your journey into the world of link building and SEO. 

Enjoyed this post? Be sure to check out our blog for more great content! You can also keep up with us on Twitter!

3 Important Search Engine Optimization Techniques for Your Affiliate Site

Search Engine Optimization (SEO) is commonly touted as vital for your website’s success. By increasing your site's visibility, SEO can boost your site traffic and establish you as an industry authority. However, SEO techniques can seem difficult and complicated, which may prevent you from using them on your website.

In reality, many SEO techniques are easy to use. You just need to know which ones are most effective, and how to use them on your affiliate site. Taking a common sense approach and thinking of your readers first will likely net you the highest gains.

In this post, we’ll discuss the importance of SEO for affiliate websites, before introducing three SEO techniques and teaching you how to use them effectively. Let’s get started!

How Search Engine Optimization Can Benefit Your Affiliate Business

SEO is a discipline used to improve website visibility on Search Engine Results Pages (SERPs). This is particularly valuable for affiliate websites, which need targeted traffic and conversions. SEO can:

  1. Drive targeted traffic. Not all traffic is created equally. You must drive targeted traffic to your website, especially if you wish to increase leads and boost sales.
  2. Build credibility and trust. A website that ranks highly on SERPs will be more trusted, and this will improve your brand’s credibility.
  3. Improve conversions. With the use of certain SEO techniques, your target audience will be able to find you more easily. Improved connections with your target audience means a potential increase in leads and conversions.

SEO requires patience and consistency, but the results are worth the effort. By using the most important SEO techniques, you can maximize those efforts.

3 Important Search Engine Optimization Techniques for Your Affiliate Site

With at least 200 factors involved in SEO ranking, narrowing down the most vital is tough. However, the three below are some of the most important. Let’s take a look!

1. Create Quality, Targeted Content

Quality content with 2 million shares

When your content is high-quality and targeted, you'll garner more social media shares and boost reader engagement.

In this context, ‘targeted' simply means creating content for a specific subset of your audience. Doing this will attract more qualified readers and will likely be more effective in converting them to customers. Quality content keeps your site credible and trustworthy (as you’ll be seen as an industry resource).

While there are a number of tips for creating quality, targeted content, these will serve you well:

  • Perform keyword research. Use a mixture of commercial intent keywords (those you intend to monetize) and information keywords to narrow your focus in each piece of content. Incorporate the keywords in a natural way and read your writing aloud. If it sounds contrived, reword it.
  • Make it original. You don’t need to reinvent the wheel, but you do need to avoid copying content. In short, avoid copying ideas without adding your own unique spin. By including your own concepts and connections, readers will find your content more engaging and helpful.
  • Make it readable. There are many well-proven techniques – such as optimizing headlines and strategically structuring your copy  – that makes content highly readable. Scannable content is important, so use headings, bullets, and white space to make your content more engaging.

In short, to serve your readers is to create content that answers their questions and addresses their needs. Making sure you offer quality targeted content is the key.

2. Use On-Page Optimization

A meta description seen on a Search Engine Results Page (SERP)

Meta descriptions are a powerful on-page optimization technique, and one you should use consistently.

On-page optimization is an SEO technique to increase your site's user-friendliness. A user-friendly site can increase the visit time on your site and boost your conversion rate. On-page optimization also makes it easier for Googlebots to crawl your site.

As with targeted content, there are many on-page optimization techniques, but these three are key:

  1. Add keyword-infused meta descriptions. Meta descriptions are snippets of content viewable in SERPs. Including targeted keywords in them can improve your search engine rankings, making it easier for target readers to find you.
  2. Use short, branded URLs. These help boost your brand, and they can also be shared easily – which can improve your rankings as your reach expands.
  3. Incorporate outbound and on-site links into your content. Both types of links can improve your website’s credibility. In addition, they add depth to your content, increasing its usefulness and quality.

On-page optimization is one of the easier techniques to implement, and doing so will contribute a great deal to boosting your search engine rankings.

3. Increase Backlinks to Your Site

A byline linking to an author's website.

Backlinking to your website (for example, in a byline) will help to boost your search engine ranking.

Simply put, backlinks are links to your website from other sources on the web, and they offer two powerful benefits by passing link juice onto your site, and expanding your site's reach. More backlinks lead to a wider audience, which offers you more opportunity to attract your target audience.

To build backlinks, there are a number of tips that offer good results quickly, among which are:

  1. Guest post on industry blogs. Seek out high-traffic and relevant blogs in your niche, and aim to write for blogs you would recommend to your own readers.
  2. Get active on niche forums. They can build backlinks, expand your reach, and establish you as a credible industry resource.
  3. Find and fix broken linksRegularly seek out and correct broken links to your site to ensure that backlinks are effective.

Building backlinks is arguably more effort than other SEO techniques. However, it can greatly increase your affiliate site's reach and influence if you focus on quality backlinks over quantity.

Conclusion

Presenting your affiliate website in the best light builds trust and helps to improve conversions through user-friendliness. Fortunately, you can gain the above benefits (and more) with the right SEO techniques.

In this post, we’ve offered three of the most important search engine optimization techniques. Let's recap them quickly:

  1. Create quality, targeted content.
  2. Use on-page optimization.
  3. Increase backlinks to your site.

Do you have any questions about how to implement the above techniques on your website? Let us know in the comments section below!