Everything You Need To Know About Nofollow And DoFollow Links

In affiliate marketing, links can be a great way to promote your product or services and give your business’ website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines. As a result, navigating the world of linkbuilding can be overwhelming for the average online business owner.

Thankfully, Affiliate Royale is here to help! In this post, we'll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.

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What are Dofollow and Nofollow Links?

A nofollow link is a type of HTML attribute informing search engines that they shouldn’t give any authority from your page to the site you're linking to. On the other hand, follow links tell search engines they should attribute authority to the site you're linking to.

A nofollow link looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Example anchor text</a>

All nofollow links must contain the rel=”nofollow” HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you're interested in, then select Inspect on your browser.

Your browser window will then split into two parts, and in the bottom portion, you'll be able to see the link's HTML source code. If you see a nofollow attribute listed, then it’s a nofollow link. If not, it’s a dofollow link.

A dofollow link is the exact opposite of a nofollow link. That is, it's an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you're linking to.

Why Do We Need Dofollow and Nofollow Links?

Google originally created nofollow links in response to blog comment spam. As blogging grew in popularity, spammers would leave links back to their websites in blog comments. As a result, these spam sites would gain rank authority on Google, and blog spamming became even more rampant. This led to Google creating the nofollow tag in 2005. Other search engines, such as Yahoo and Bing, soon followed suit.

What Links Should Be Nofollow?

Which links should always carry a nofollow attribute? Here are a few examples:

  • Paid links
  • User-generated content 
  • Comments
  • Embeds
  • Links to sites you don’t want to endorse
  • Sites that are deemed untrustworthy

How to Add and Generate Nofollow Links for Your WordPress Website

Following is a step-by-step tutorial on how you can add nofollow links to your affiliate website in the new Gutenberg content editor.

  1. In your WordPress dashboard go to Posts > Add New.
  2. If you haven’t already, be sure to write your blog post. If you’ve already written your content, select the text you want to link to, and click on the link icon in your toolbar.
  3. A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you've finished, you can click the arrow icon to add the link.
  4. Once done, you can click apply or hit Enter to add the link.
  5. To add the nofollow attribute, select the block containing your link, then click on the three vertical dots icon on the top bar. This will open a menu with the option to edit as HTML. Click this option. 
  6. You can now add the rel=”nofollow” attribute to the link. Once you're finished, click on the three vertical dots icon again, and select the Edit visually option to go back to the visual view.

How to Track Dofollow and Nofollow Links

Tracking your links isn’t as hard as you may think! 

To see which links are nofollow and dofollow links in Google Chrome, right-click on the page you want to monitor and hit Inspect Element. In Firefox, right-click the page of your choice and click View Page Source.

Regardless of the browser you use, your next step will be the same. Hit CTRL+F and type “nofollow” in the search bar. All of the nofollow links will then be highlighted.

If you don't want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including PrettyLinks, SEO Quake, and NoFollow Simple.

Are Nofollow Links Valuable?

Nofollow links don't get the direct benefits of dofollow links, but there are still some great reasons to use them:

1. Nofollow links are key to a balanced backlink strategy. Not every link on your site has to be a nofollow link. As a matter of fact, it’s normal for a website to have a healthy combination of both dofollow and nofollow links. 

2. Nofollow links help build brand awareness and trust. If a business name or brand is mentioned on trustworthy, high-quality sites, visitors are exposed to that business and may consider it to be a credible brand.

3. Nofollow links increase traffic. Although these links may not help with a site’s direct page rank, they are still clickable. That means site visitors can still click through to the website, which increases traffic.

New Link Attributes to Look Out For

In 2019, two more link attributes were added by Google as new ways to identify different types of links:

  • rel=”sponsored” – Use this attribute for sponsored links, ads, or any form of paid content.
  • rel=”ugc” – UGC stands for user generated content. This tag should be used for user generated content such as comments and posts on forums.

Help your affiliate partners manage their links using Affiliate Royale. Start today!

Nofollow and dofollow links may seem overwhelming at first, but this posts should help you as you continue on your journey into the world of link building and SEO. 

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3 Important Search Engine Optimization Techniques for Your Affiliate Site

Search Engine Optimization (SEO) is commonly touted as vital for your website’s success. By increasing your site's visibility, SEO can boost your site traffic and establish you as an industry authority. However, SEO techniques can seem difficult and complicated, which may prevent you from using them on your website.

In reality, many SEO techniques are easy to use. You just need to know which ones are most effective, and how to use them on your affiliate site. Taking a common sense approach and thinking of your readers first will likely net you the highest gains.

In this post, we’ll discuss the importance of SEO for affiliate websites, before introducing three SEO techniques and teaching you how to use them effectively. Let’s get started!

How Search Engine Optimization Can Benefit Your Affiliate Business

SEO is a discipline used to improve website visibility on Search Engine Results Pages (SERPs). This is particularly valuable for affiliate websites, which need targeted traffic and conversions. SEO can:

  1. Drive targeted traffic. Not all traffic is created equally. You must drive targeted traffic to your website, especially if you wish to increase leads and boost sales.
  2. Build credibility and trust. A website that ranks highly on SERPs will be more trusted, and this will improve your brand’s credibility.
  3. Improve conversions. With the use of certain SEO techniques, your target audience will be able to find you more easily. Improved connections with your target audience means a potential increase in leads and conversions.

SEO requires patience and consistency, but the results are worth the effort. By using the most important SEO techniques, you can maximize those efforts.

3 Important Search Engine Optimization Techniques for Your Affiliate Site

With at least 200 factors involved in SEO ranking, narrowing down the most vital is tough. However, the three below are some of the most important. Let’s take a look!

1. Create Quality, Targeted Content

Quality content with 2 million shares

When your content is high-quality and targeted, you'll garner more social media shares and boost reader engagement.

In this context, ‘targeted' simply means creating content for a specific subset of your audience. Doing this will attract more qualified readers and will likely be more effective in converting them to customers. Quality content keeps your site credible and trustworthy (as you’ll be seen as an industry resource).

While there are a number of tips for creating quality, targeted content, these will serve you well:

  • Perform keyword research. Use a mixture of commercial intent keywords (those you intend to monetize) and information keywords to narrow your focus in each piece of content. Incorporate the keywords in a natural way and read your writing aloud. If it sounds contrived, reword it.
  • Make it original. You don’t need to reinvent the wheel, but you do need to avoid copying content. In short, avoid copying ideas without adding your own unique spin. By including your own concepts and connections, readers will find your content more engaging and helpful.
  • Make it readable. There are many well-proven techniques – such as optimizing headlines and strategically structuring your copy  – that makes content highly readable. Scannable content is important, so use headings, bullets, and white space to make your content more engaging.

In short, to serve your readers is to create content that answers their questions and addresses their needs. Making sure you offer quality targeted content is the key.

2. Use On-Page Optimization

A meta description seen on a Search Engine Results Page (SERP)

Meta descriptions are a powerful on-page optimization technique, and one you should use consistently.

On-page optimization is an SEO technique to increase your site's user-friendliness. A user-friendly site can increase the visit time on your site and boost your conversion rate. On-page optimization also makes it easier for Googlebots to crawl your site.

As with targeted content, there are many on-page optimization techniques, but these three are key:

  1. Add keyword-infused meta descriptions. Meta descriptions are snippets of content viewable in SERPs. Including targeted keywords in them can improve your search engine rankings, making it easier for target readers to find you.
  2. Use short, branded URLs. These help boost your brand, and they can also be shared easily – which can improve your rankings as your reach expands.
  3. Incorporate outbound and on-site links into your content. Both types of links can improve your website’s credibility. In addition, they add depth to your content, increasing its usefulness and quality.

On-page optimization is one of the easier techniques to implement, and doing so will contribute a great deal to boosting your search engine rankings.

3. Increase Backlinks to Your Site

A byline linking to an author's website.

Backlinking to your website (for example, in a byline) will help to boost your search engine ranking.

Simply put, backlinks are links to your website from other sources on the web, and they offer two powerful benefits by passing link juice onto your site, and expanding your site's reach. More backlinks lead to a wider audience, which offers you more opportunity to attract your target audience.

To build backlinks, there are a number of tips that offer good results quickly, among which are:

  1. Guest post on industry blogs. Seek out high-traffic and relevant blogs in your niche, and aim to write for blogs you would recommend to your own readers.
  2. Get active on niche forums. They can build backlinks, expand your reach, and establish you as a credible industry resource.
  3. Find and fix broken linksRegularly seek out and correct broken links to your site to ensure that backlinks are effective.

Building backlinks is arguably more effort than other SEO techniques. However, it can greatly increase your affiliate site's reach and influence if you focus on quality backlinks over quantity.

Conclusion

Presenting your affiliate website in the best light builds trust and helps to improve conversions through user-friendliness. Fortunately, you can gain the above benefits (and more) with the right SEO techniques.

In this post, we’ve offered three of the most important search engine optimization techniques. Let's recap them quickly:

  1. Create quality, targeted content.
  2. Use on-page optimization.
  3. Increase backlinks to your site.

Do you have any questions about how to implement the above techniques on your website? Let us know in the comments section below!