How to Promote Your Affiliate Program Using Twitter Chats

As an affiliate marketer, you’re probably familiar with Twitter and understand many of the ways it can help your online business succeed, but did you know that, outside of posts, the platform offers another way to connect with potential customers and boost visibility?

Enter Twitter chats!

Twitter chats are a fun, free way to promote your business, engage with customers, and build a community around your brand. The question is, how can you leverage Twitter chats to build your business effectively?

In this post, we’ll share with you how you can use the Twitter chats feature to promote your affiliate marketing program.

Have you been searching for a way to effectively manage your affiliate program?  Reach for success with Affiliate Royale!

What Is A Twitter Chat?

A Twitter Chat is a live conversation, typically hosted by one or a few Twitter accounts on a specific subject. These chats usually take place on a consistent weekly or monthly basis. They’re accessible by following a set hashtag, and other Twitter users can get in on the action by using that hashtag in their tweets. 

For example, the Content Marketing Institute has a Twitter chat called #CMWorld that happens every Tuesday. In the chat, participants discuss different topics related to marketing in the digital space. 

A Twitter chat can be about virtually any topic you choose, all you have to do is craft a hashtag, schedule a consistent day and time, and you’re good to go!

How Can Twitter Chats Help Your Business?

Now that you understand what a Twitter chat is, how exactly can they benefit your business?

Build Brand Awareness

If you create a hashtag around your business, and your Twitter chat begins to grow, any time someone searches that hashtag or even a topic your chat has covered, your business and tweets from your chats will show up.

Not only that, but as your chat grows, your brand is exposed to even more people who can turn into potential customers, affiliates, and business partners in the future.

Grow Your Following

If you create a solid chat that your Twitter followers and those who are interested in your topic enjoy, they’ll want to make sure they don’t miss the chat. This can mean more followers for your business.

People will want to be among the first to see upcoming topics, potential contests and giveaways, and whatever else your business has to offer outside the chat.

Increased Credibility

Customers and potential affiliates gravitate toward businesses and organizations they feel they can trust, both in character and in knowledge.

Using Twitter chats, you can demonstrate that you’re an authority when it comes to affiliate marketing and promotions, thus giving your fans more trust in your business. This trust can generate even more revenue and cause more influencers and organizations to want to participate in your affiliate program.

Elements Of A Good Twitter Chat

In order to run a successful Twitter chat, there are a few things you need to have first:

A Topic

Before you can start a Twitter chat, you need to have a topic that is both engaging to your followers and something you can talk about with authority. It can help to brainstorm and think about how far you can take a particular topic. 

You want to ensure that your audience is interested in the topic, that it’s relevant to your brand, and that it’s somewhat specific. For example, if you decided to create a chat around marketing, you might have a hard time covering all aspects of the topic. However, if your business specializes in affiliate marketing, you’d be wise to craft topics specific to that business model first.

A Hashtag

Once you’ve decided on a topic, you can start crafting a catchy and engaging hashtag. You want your hashtags to go along with your topic and, ideally, to go along with your brand. 

For example, if your Twitter chat is centered around affiliate marketing, it would be wise to use a hashtag that includes something with the term “affiliate marketing” in it, if possible. You want the hashtag to be relevant and easy for your audience to remember so they can join in.

A Consistent Day And Time

Next on your Twitter chat preparedness list is your day and time. Your team should agree on a day and time that works for everyone so there will always be someone available to facilitate the chat in the event the usual facilitator isn’t available.

When choosing a day and time, you also want to keep your audience in mind. Do a bit of research. What time zone are most of your followers in? What days are they most active? What times are your followers most likely to be on Twitter? Ensuring that your audience is around to interact with your small business is vital to the success of the chat.

A Facilitator

Speaking of facilitators, you’ll need to designate one for your Twitter chat. More than likely, your company’s Twitter account will be hosting the chat, but you’ll need to have someone in place to be the voice behind the company and monitor the chat as it’s happening. 

Be sure to pick someone who’s well-spoken and well-versed in your business. It would also be wise to pick someone who’s a strong writer or ask one of your writers to create a script for the facilitator to use during the chat. 

Effective And Consistent Promotion

If you’ve been working on your online business for a while now, you understand that marketing and promotion are everything. This is no different when it comes to your Twitter chat. Developing a plan for when you’ll start your Twitter chats and how you’ll promote them each time they take place can make or break your efforts. 

Create eye-catching images to get your followers to notice your chat promotions. Also, promote your chats on all social media platforms so all your followers can be aware, and, of course, share on Twitter so current users can set aside time to participate.

Participating In Rather Than Hosting Twitter Chats

Perhaps you aren’t ready to host your own Twitter chat, or you just don’t feel like a chat would be right for your small business at this point. That’s okay — there are plenty of Twitter chats you can participate in and still promote your affiliate program.

Search For Appropriate Chats

If you want to get the most out of your participation, make sure the chat is relevant to your business. There are incredibly interesting chats for every topic under the sun, but if you want to use your involvement to build your brand, make sure the chat topic goes along with your industry.

Craft A Nice Introduction

Most Twitter Chats begin with an introduction of the host and participants. Don’t miss out on this valuable networking opportunity. In advance, write up a short and sweet introduction to your business that will make other chat participants want to learn more about you.

Promote Your Participation

Twitter chats involve a lot of tweeting — so much, in fact, that some of your followers may be thrown off by the number of tweets you’re putting out.

In an effort to let them know what’s going on and to get in good graces with the Twitter chat you’re following, don’t hesitate to share the chat information and let your followers know that you’ll be participating. Doing so will keep your followers in the know, show that you’re active, and make a good impression on the chat host.

Ready to build your affiliate program? Start with Affiliate Royale!

In Conclusion

Twitter chats can be a major boost to your online marketing efforts. Whether you’re hosting or participating in a chat, these online events can help you gain new followers, network, build trust with customers, and boost the visibility of your business. We hope you’ll keep our tips in mind to help you make the best of this great marketing opportunity.

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Qualities of an Excellent Affiliate: What to Look For

In the world of affiliate marketing, there’s a lot of information about what a good affiliate marketing program looks like from the perspective of the affiliate. But what about your perspective — the perspective of the one running the program? There just aren’t as many resources out there to help you choose the right long-term affiliates (and avoid the wrong ones) for your program.

That’s why in this post we’re going to share several qualities you should look for when you’re figuring out which affiliates you want to invest in for the long-term. We’ll also talk a bit about why affiliates are such an important part of your online business. 

So let’s get started!

Are you ready to create your own affiliate program? Get started with Affiliate Royale today!

Why Are Affiliates So Important?

There are a number of reasons it’s important to have affiliates in your online business arsenal:

  • Targeted Traffic. Having affiliates in a specific niche or industry will help you pinpoint and target your audience. That way, you can make sure that those seeing what you have to offer are truly interested.
  • Less Costly. Depending on your affiliate compensation plan, affiliate marketing can be less costly than spending money on social media and Google ads. Paying affiliates a commission only when a sale is made or compensating them with free product helps you save money and still effectively promote your business.
  • Brand Awareness. Having affiliates on your team is not only great for conversions, but it’s an awesome way to build brand awareness and visibility among potential and current customers. 
  • Saves Time. Crafting and implementing campaigns can be a huge task. However, when you work with a group of affiliates, you just let them know what you’re looking to promote, when you’d like to promote it — with a few additional guidelines — and you’re done! You don’t have to spend time coming up with grand promotions or complicated ad campaigns. Your affiliates handle their individual marketing efforts themselves.
  • Valuable Networking Opportunities. Having an affiliate program is a great way to network with other businesses and individuals you might want to work with in the future, whether that be on more of your own projects or theirs.

Further Reading: 3 Ways That Micro-Influencers Can Benefit You

6 Qualities To Look For In Long-term Affiliates

So, you know that incorporating affiliates in your marketing strategy is an excellent idea, now check out a few qualities to look for in those you choose to work with long-term.

1.Consistency

Consistency is one of the most important qualities in a good affiliate. If you lay out a campaign where you want your affiliates to post once a week, create a YouTube video once a month, and create a blog post every two weeks, the success of that campaign will hinge on your affiliates holding up their end of the deal.

2. Organization and Knowledge

Organization and knowledge are closely related to consistency. You want to have people on your affiliate team who are able to properly organize the different promotions you throw their way, who understand the value of scheduling those promotions strategically, and who know how to manage different types of content for your promotions.

3. Team-Oriented

Good affiliates always have a team player attitude. They’re concerned about how their participation in a promotion can help not only them but the business as a whole. If an affiliate is shortsighted and only concerned with their own quick gain, they’ll be less likely to participate in campaigns as actively as they should and may not be as consistent in the promotion process.

4. Willingness to Learn

In your long-term affiliates, look for an openness and willingness to learn. To help your business thrive (and help themselves earn money) affiliates should be open to new ideas and methods you propose. They should also be actively learning about and implementing new methods on their own to make themselves better affiliate marketers.

Further Reading: Why Industry Knowledge Is Vital for Affiliate Programs

5. Patience

In any marketing effort, patience is a required virtue. Some campaigns may not immediately show results — it can take a week, a month, or even a few months to really see campaigns start working. If an affiliate participating in your campaign is too quick to give up or become frustrated, they’re not someone you want to work with in the long-term.

6. Creativity

Creative affiliates are extremely valuable because they know how to share your promotions in original ways that really stand out. A creative affiliate knows their audience well and can craft high quality content that keeps potential customers engaged and interested in what you have to offer. If you find a highly creative affiliate, take good care of them so they stick around.

Further Reading: Why Affiliate Marketers Should Focus on Quality Over Quantity

Create the affiliate program of your dreams with Affiliate Royale!

In Conclusion

It’s great to have affiliates and influencers who are willing to sign up and help you promote your online business. However, it’s important to seek out a few key characteristics to ensure that the affiliates you invest your time in are the kind you’ll want to keep around. 

If you keep the characteristics listed above in mind, you’ll be sure to find valuable affiliates who you can trust to have your best interest in mind and help you build your business over the long haul.

Want to learn more? Check out our posts on the importance of building an affiliate community, how to tell if your program is performing well, and how to turn your customers into affiliates

Enjoyed this post? Be sure to check out our blog for more great content! You can also keep up with us on Twitter.