3 Ways That Micro-Influencers Can Benefit You

When it comes to affiliate marketing, it's tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing.

That’s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent marketing opportunities but are less likely to expect large commissions.

In this article, we'll introduce you to what a micro-influencer is. Then, we'll discuss some of the benefits of working with them and how you can recruit them. Let's get started!

An Introduction to Micro-Influencers

As you may already know, an influencer is someone who has a large following on social media and uses their ‘influence' to promote products for brands. They're one type of affiliate you might recruit for your program.

Micro-influencers have anywhere between 1,000 to 100,000 followers, compared with macro-influencers whose audiences tend to scale up into the millions:

A micro-influencer's social media page.

However, even a relatively small following can be leveraged to promote your brand. These accounts offer their own unique benefits over working with large-scale influencers.

In fact, the popularity of micro-influencers is on the rise. Even huge names such as Adobe have worked on campaigns with this type of affiliate. 

One of the advantages of working with micro-influencers is that they tend to have very niche audiences. Often, they have a specialized focus on subjects such as parenting, gaming, or fashion. As a result, they’ve established credibility amongst their followers as experts in their areas of specialty.

3 Ways Micro-Influencers Can Benefit You

They may not have the numbers of other potential affiliates, but micro-influencers have their own unique qualities. Here are three ways that working with them can help give your brand a boost.

1. Working With Micro-Influencers Can Be Cost Effective

Working with influencers requires paying them commissions for promoting your products. While this is fair and usually an approachable strategy for many brands, it is still an expense you have to factor into your budget.

The costs of working with influencers can be determined by a number of factors, including follower counts or average views on video platforms such as YouTube. Often, the larger these figures are, the more you can expect to pay for an endorsement. 

That’s where micro-influencers may come into play. Without serious expense on your part, they can maximize campaigns for your affiliate program. This could represent significant savings on your end and offer an excellent Return on Investment (ROI). 

2. You Can Tap Into Niche Audiences

We mentioned in passing that micro-influencers usually target niche audiences. This means they're able to act as a direct line to quality leads who are likely to be interested in your products.

While macro-influencers can put your name in front of a large number of people, chances are only a percentage of their followers will actually be interested in your products. Working with smaller scale partners whose audiences are already interested in your niche can sometimes result in more conversions.

By working with micro-influencers in your industry, you can leverage their existing credibility for your brand. However, this requires you to be intentional and attentive when seeking affiliates for your program. For instance, if your brand sells tools to manage stock options, a beauty blogger may not be the best fit.

3. Micro-Influencers May Encourage Higher Engagement Rates

Over the years, advertising has had to change drastically. Each generation is different, and neither Millennials nor members of Generation Z respond well to traditional broadcast marketing methods. Instead, they seem to crave authenticity.

Micro-influencers often provide this element. A strong indicator of a potential partner's success in this area is the level of engagement or interaction on their accounts. That means quality comments in addition to standard likes and shares.

It may seem counterintuitive, but larger accounts often don’t see the same meaningful engagement smaller ones do. Whether that’s because people feel they can relate more to creators with fewer followers, or because they appear more authentic, ultimately, micro-influencers can lead to more conversions than macro ones.

With that in mind, try not to be swayed by audience size alone when recruiting affiliates. After all, it’s easy to buy thousands of followers, but harder to elicit genuine responses. To ensure an influencer actually has sway over their viewers, consider checking their comments section to see if real people regularly reply to their content.

How to Recruit Micro-Influencers for Your Affiliate Marketing Program

Finding micro-influencers is quite similar to locating affiliates with larger followings. In particular, you could search hashtags on social media platforms such as on Twitter and Instagram, and use Google as well. These can be excellent starting points for finding prospective partners.

As an extra measure, you may also want to try utilizing an influencer research tool, such as Upfluence. It’s free and easy to use:

The homepage of the influencer research tool Upfluence.

To begin, click on the Get Started button. A popup will appear, and you’ll need to supply pertinent information that Upfluence will use to find relevant candidates:

The submission form used by Upfluence.

Most importantly, fill in your company type, industry, and the type of services you’re looking for. Once you finish setting up your account, you'll be able to search Upfluence's influencer database using advanced filters, including community size.

Of course, finding the right micro-influencers is only the first step. You’ll still need to offer attractive compensation to create viable partnerships.

You can set up commission tiers and rates through our Affiliate Royale plugin. Once you've installed and activated it, simply look for the Affiliate Royale menu in the left-hand menu of your dashboard.

Then go to Options > Commission Settings and create your commission rates. If you want multiple tiers, you can add them by clicking on the Add Levels button. Then, before you navigate away, click on Update Options to save your new rates:

The commission settings page of the Affiliate Royale plugin.

If you're hoping to work with macro and micro-influencers, this can be an easy way to set up different commission levels based on the number of followers your affiliates have.

Conclusion

Micro-influencers can benefit your affiliate marketing program in many ways. They represent a growing section of the internet that can invigorate your social media presence. Whether you want more clicks, an expanded audience, or greater engagement, working with these small-scale creators may be in your best interest.

In this article, we covered three ways micro-influencers can benefit your affiliate program:

  1. Working with micro-influencers can be cost-effective.
  2. You can tap into niche audiences.
  3. Micro-influencers may encourage higher engagement rates.

Do you have any questions about working with micro-influencers for your affiliate marketing program? Let us know in the comments section below!

3 Ways to Use Influencer Marketing in Your Affiliate Business

Online marketing is changing rapidly, as a greater focus is being placed on social media and personality-based promotion. While traditional marketing techniques are still important, you shouldn’t underestimate the power of influencers.

In fact, influencer marketing can be a very effective method for raising the profile of your affiliate website. This technique involves collaborating with social media influencers to increase your traffic and sales. By finding the right influencers to collaborate with, you can grow your audience and find leads who might not otherwise have discovered you.

In this article, we’ll dig deeper into influencer marketing and how it can be beneficial for your affiliate site. We’ll also share a few ways you can use this type of marketing to boost sales. Let’s get started!

An Introduction to Influencer Marketing

Influencer marketing is an umbrella term for any marketing focused on ‘influencers', or particularly influential individuals. This can include both marketing with and to these people and their audiences.

The growth of influencer marketing has been huge over the past few years, with the amount of money spent doubling since 2015. A prevalent type you're probably familiar with is when a celebrity endorses a product, either on their social media accounts or elsewhere.

When it comes to affiliate marketing, working with influencers can be a huge benefit. An influencer helps you grow your audience and boost your sales. You can leverage their following to drive conversions up, and even use your own affiliate links to track the effects of your collaboration.

Affiliate and influencer marketing are both inherently about speaking directly to your potential customers. You can use an influencer's reach and persona to grow your audience and direct them to your affiliate site. In turn, that site will provide them with great content, and hopefully convince them to convert.

3 Ways to Use Influencer Marketing in Your Affiliate Business

At this point, you're probably wondering how to get started with influencer marketing. Now, let's take a look at how you can use this technique to boost your affiliate business.

1. Work With ‘Macro Influencers' to Expand Brand Awareness

A tweet by Justin Bieber marketing Calvin Klein underwear.

Justin Bieber is an example of a successful macro influencer.

A ‘macro influencer' is usually a celebrity or other person with lots of prestige and a large following. Working with this type of influencer gives you a massive reach,which can help broaden the awareness of your affiliate site.

Using a macro influencer also gives you more control, as you can choose who you work with and how your product is presented. You can also leverage the influencer's persona to your own ends. For example, some celebrities represent luxury, while others feel more authentic and trustworthy.

As you might imagine, however, these types of collaborations can be difficult to acquire. However, if you do manage to land one, it can be a real boon to your business. The best way to get started is to reach out to the influencer's PR management. Beware that if they regularly promote products, you will be competing with other brands, so make sure that you stand out among the pack. Plus, targeting a particularly successful influencer is likely to come with a high cost attached.

2. Find ‘Micro Influencers' Who Match Your Niche

An Instagram post from "Peanut Butter Gamer" marketing the Nintendo Switch console.

One popular micro influencer in the video game market is Peanut Butter Gamer.

A ‘micro influencer' is usually not a household name, but is a ‘normal' person with a significant social media following. While they are smaller than their macro counterparts, working with these influencers can actually lead to better results.

Micro influencers are generally more trusted, and feel more authentic than celebrities. They also help you boost audience engagement, as smaller accounts often see more activity per post than larger ones. Finally, micro influencers are ideal to work with in certain niche markets, such as lifestyle products or entertainment media. They usually act as gatekeepers, with followers who look to them for consumer advice.

To take advantage of this kind of opportunity, you'll want to look for influencers who share your target audience and customer profile. If you're already active on social media, find the most popular users who regularly use relevant hashtags and get in touch. Usually they will have contact information readily available, and often they'll even mention if they are open to commercial collaborations upfront.

3. Create a Plan for Your Collaborations

Regardless of which type of influencer you work with, you'll need a clearly defined plan for your collaborations. First, you need to consider what your primary goal is. Are you looking to grow brand awareness, generate leads, or track how much the collaboration affects your conversions? Be aware of what you hope to achieve, and make sure that both you and the influencer are on the same page in this regard.

You also need to decide on a commission structure, and determine exactly what both you and the influencer will get out of the deal. This could be an upfront sum, or a percentage of the money you earn as a result of the collaboration. You should also consider how to disclose your collaboration. This will vary for different influencers, but it's important to make it clear to your audience.

If you plan ahead and make sure that you and your influencer are on track, you'll be able to create an effective campaign together. The most important consideration is to focus on your objective, and create a collaboration that achieves your aims in the best and most upfront manner possible.

Conclusion

Influencer marketing is smart way to organically leverage someone else's existing audience to build awareness of your own affiliate products. In order to get the most out of your collaborations, you'll want to make sure you're prepared and have clearly defined goals.

In this article, we’ve discussed how you can use influencer marketing to benefit your affiliate website. These three tips will get you started on the right track:

  1. Work with macro influencers to expand brand awareness.
  2. Find micro influencers who match your niche.
  3. Create a plan for your collaborations.

Do you have any questions about using influencer marketing in your affiliate business? Let us know in the comments section below!