How to Make More Conversions with Email Marketing

email marketing

Email is one of the best tools at your disposal to drive conversions. It can increase engagement in just about every area of your business, including affiliate program signups. However, to reap the full benefits of this marketing channel, you need to understand how to manage your campaigns.

By learning email marketing fundamentals, you can increase the chances that subscribers will both open and engage with your offers. In practice, that should translate to increased conversions and more revenue for your business.

In this article, we'll go over five simple tips to make more conversions with email marketing. Let's get to it!

1. Optimize Your Subject Lines

On average, most professionals spend around 28 percent of their workdays checking emails. We're under a constant barrage of communications, which causes us to be highly selective about the messages that we decide to open.

For a lot of people, if the subject line doesn't catch their attention, they won't open the email at all. That applies even to subscribers on your list who have asked for communications from you.

If you want to increase email conversions, your first step should be to optimize your subject lines. Here's what that involves:

  • Keep subject lines short. Most email clients cut off subject lines at a certain length, so it doesn't pay off to write lengthy ones.
  • Use words that stimulate curiosity. People open emails because they're already expecting them, because they know the sender, or because they're curious about what's inside. If you can stimulate that last feeling, you can increase your open rate.
  • Use personalized subject lines. Most modern email marketing tools enable you to personalize your subject lines using subscribers' names or other bits of information they've shared with you.
  • Use a helpful tool. One of our favorites is CoSchedule's free Email Subject Line Tester. The tester allows you to enter in your proposed subject line, then analyzes and gives you awesome tips on how to optimize for opens.

It's important to understand that improving conversion rates is all about experimentation. That means you need to keep an eye on what works and what doesn't and make incremental adjustments.

To that end, keep track of your highest performing email campaigns and note their subject lines. You can then emulate these in the future to try to reproduce a similar effect.

2. Test Different Headlines, Email Copy, and Calls-to-Action (CTAs)

One of the most powerful features of modern email marketing platforms is split testing (also known as A/B testing). This process involves sending different versions of the same email to subscribers within your list.

The goal of a split test is to provide you with real-life data about what kind of emails your subscribers react more positively to. For example, you can use it to test new subject lines and see which ones increase your open rate.

You can also use split tests to see what type of copy and CTAs your customers prefer. However, keep in mind that for your test results to be significant, you need two things:

The more different the emails in your test are, the harder it becomes to pinpoint what makes one more effective than the other. With fewer variations, you can gather results that enable you to finetune your campaigns.

3. Use Analytics to Monitor Key Performance Indicators (KPIs)

Analytics provide you with insights into how subscribers interact with your emails. Just as with split testing, analytics are a tool that most modern email marketing platforms give you acess to.

When it comes to optimizing for conversions, there are two key performance indicators (KPIs) that you want to keep and eye out for:

  • Open rate. This KPI represents the percentage of users who open your emails and it can give you insight into how well subscribers react to your content.
  • Click-Through Rate (CTR). Once users open your emails, you want them to click on your CTAs. The percentage of users who do so represents your CTR.

As a rule of thumb, it's normal for your open rate to be far higher than your CTR. 

A decent average open rate is around 15-25 percent. That might seem low, but it's a fairly significant number of readers if you have a sizable email list. Keep in mind that each message gives you a new opportunity to nurture leads, so it's okay if your subscribers don't open all of them.

4. Optimize Your Emails for Mobile

These days, most people check their emails from their mobile devices. It's only natural since we keep them on us at all times. This means that if you want your emails to be as effective as possible, they need to be readable on smartphones and other smaller devices.

There are a lot of services that enable you to test how your emails look and behave across a variety of platforms and browsers, such as Litmus:

Testing your emails for mobile devices

Usually, this type of tool uses virtual computers to simulate different renderings of your emails and then shows you the resulting screenshots. If your emails don't display well on a specific device, you'll be able to rework the designs.

5. Prune Your Email List Periodically

Even if you're a marketing guru, there are a lot of people who will ignore your emails. Perhaps they signed up for your list on a whim or have lost interest in your products and services.

Most email marketing tools enable you to see which users on your list are inactive. That means they haven't interacted with your messages over a specific and significant period of time.

Ideally, you'll prune those users from your list every few months. This gives you enough time to improve your campaigns and see if you can recapture their interest. If that doesn't work, then you know they're probably not going to engage with your messages moving forward.

Deleting subscribers might seem counterproductive. However, it can also help you unlock more targeted and accurate analytics.

One advanced tactic that you can try is to send re-engagement emails before cutting down your list:

An example of a re-engagement email.

This type of message can make subscribers rethink ignoring your emails. If it doesn't work, then they can remove themselves from your list, which saves you a bit of time and effort.

Conclusion

If you want your email marketing campaigns to be as successful as possible, you'll need to put in some work. However, that doesn't only mean improving their copy or design. If you don't also pay attention to other aspects of your campaigns, your conversion rate will continue to suffer.

Here are five key tips to help your email campaigns yield more conversions:

  1. Optimize your email subject lines.
  2. Test different headlines, email copy, and CTAs.
  3. Use analytics to monitor KPIs.
  4. Optimize your emails for mobile.
  5. Prune your email list periodically.

Do you have any questions about how to make more conversions with email marketing? Ask away in the comments section below!

4 of the Best Email Marketing Services for Your Affiliate Site

There’s a lot of work that goes into building a successful affiliate site. After all, your site is a business and requires much in the way of setup and maintenance. However, an often overlooked task is building an email subscriber list.

An email subscriber list is a marketing tool that can keep you in touch with your site’s visitors. The benefits are many – including increased sales and improved site traffic. Best of all, setting one up is simple.

In this post, we’ll discuss the benefits of building an email list for your affiliate site. We’ll then highlight four of the best email marketing services available and discuss what makes them top notch. Let’s get started!

Why Building an Email List Is Important for Your Affiliate Site

Simply put, a subscriber list contains email addresses that you have permission to contact on a regular basis. This list is fully yours – that is, you have complete ownership – and is an essential resource for affiliate marketers and businesses.

A key benefit of building an email list is the ability to streamline the marketing process, as you can direct the majority of your marketing efforts there. However, you'll likely see two additional benefits:

  1. An increase in income. You can use your email list as a way to offer special deals or promote your latest products. A connection between you and your subscribers will also make conversions more likely.
  2. Improved site traffic. An email list enables you to send alerts to subscribers, including content notifications. This can result in a higher amount of targeted traffic to your site.

What's more, your email marketing can be improved by using a plugin such as Affiliate Royale. This all-in-one affiliate program management plugin integrates with all the platforms below, enabling you to work with your email list within the tool itself.

4 Best Email Marketing Services for Your Affiliate Site

While there are many email marketing services available, we've chosen four that we believe offer the most benefit to affiliate marketers (and integrate seamlessly with Affiliate Royale). Let's take a closer look.

1. MailChimp

mailchimp

MailChimp is one of the most popular email marketing services available – and for good reason! The service offers an array of features that make email marketing that much easier, including custom autoresponders, professionally-designed email templates, a wealth of analytics and email tracking (including full integration with Google Analytics), segmentation options, and much more.

In addition, you're also able to easily collect signups on your website via an embeddable form, and track subscriber interactions. Both are essential for a thriving email list.

MailChimp is a freemium service in that it offers a completely free tier allowing 2,000 subscribers and one audience. Paid plans start at $9.99 per month.

2. AWeber

aweber

If you're in need of a beginner-friendly email marketing service, AWeber could fit the bill. Its drag-and-drop email editor is the star of the show, but it has many other features, including autoresponder follow ups, subscriber segmentation, embeddable sign up forms, and mobile apps to help collect signups wherever you are.

What really sets AWeber apart from its competitors is its wide selection of email templates. With over 700 options to choose from, AWeber beats out many solutions on the market. Although some templates have a slightly dated look, there's likely going to be something suitable for your next campaign.

AWeber offers a free subscription allowing up to 500 subscribers. Paid plans start at $16.15 per month.

3. GetResponse

getresponse

Like all great email marketing platforms, GetResponse has all the bells and whistles you need to achieve success with your email list. Not just for emails, it's a comprehensive marketing platform that enables users to create content, boost sales, and increase traffic.

The platform's features include integrated email marketing, autoresponders, and landing pages that allow you to automate all kinds of tasks and launch winning marketing campaigns. It also includes advanced analytics that make it easy to track leads, conversions, and ROI – and to learn exactly what your customers want. It's template scenarios are also customizable and require no coding knowledge whatsoever.

GetResponse offers a 30-day free trial (no credit card required), and paid plans start at $15 per month.

4. ConvertKit

convertkit

If you happen to be a more on the right-brained side, ConvertKit is an email marketing tool designed with you in mind.

Built for creators who don't want to waste time dealing with the technical side of things, ConvertKit will enable you to easily build beautiful landing pages to share your ideas on the fly. The tool will also help you write the kind of engaging and imaginative emails necessary to connect with the people on your list.

ConvertKit's features include email capture forms, broadcasts, beautiful templates, autoresponders, tagging, and advanced email automation workflows.

Conclusion

For affiliate marketers, email marketing can provide increased conversions and improved site traffic. Affiliate marketing is all about relationships, and connecting with your email list regularly using a quality solution enables you to get closer to a potential sale.

In this post, we’ve discussed why you should begin building an email list on your affiliate site. We’ve also outlined four top email marketing services, including:

  1. MailChimp: A full-featured, affordable choice with the ability to upgrade your services as you need.
  2. AWeber: An excellent choice for beginners and those who want to simplify the email marketing process.
  3. GetResponse: A good choice for those looking for an all-in-one solution to all their marketing needs.
  4. ConvertKit: A robust tool with plenty of features, built with the creative side in mind.

Do you have any questions about building an email list for your affiliate site? Let us know in the comments section below!

How to Leverage Email Marketing to Maximize Sales (And Why You Should)

Affiliate marketing is all about making the most of the strategies available to you. This enables you to maximize your reach and, as a result, your profits. However, there are plenty of sales-boosting strategies that many marketers – perhaps even you – fail to utilize.

Email marketing is one such strategy that boasts many benefits, including the building of relationships and the nurturing of sales leads. And with the right guidance, email marketing is relatively easy to implement and leverage.

In this post, we’ll first discuss email marketing and why you should consider adding it to your affiliate marketing strategy. Then, we’ll show you how to leverage email marketing to maximize sales, including using the Affiliate Royale plugin to optimize your approach. Let’s get started!

Why Email Marketing and Affiliate Marketing Go Hand in Hand

Email marketing is the process of sending email campaigns to potential customers in the hopes of convincing them to purchase your product or service.

This is a great business-building strategy for affiliates, especially considering its various benefits. For example:

  1. It builds relationships. If you can get into the inboxes of potential leads, you can build meaningful relationships based on their trust in you. Trust directly correlates to sales.
  2. It creates a ready-made list of potential sales leads. You don’t want to oversell to your subscribers, but an email list gives you access to ready-to-buy leads. How effectively? Just take a look at Bryan Harris. Even with a tiny list for each of his three launches (25, 575, and 1,200 subscribers, respectively), he still managed to make a respectable amount from his email sales campaigns.

Bryan Harris email marketing sales example

The above example wasn’t affiliate marketing specific, but as you’ll see below, the sales process is the same whether you’re selling your own product or an affiliate product.

How to Leverage Email Marketing to Maximize Affiliate Marketing Sales

With a better understanding of email marketing and its relationship to affiliate sales, it's time to implement this strategy for yourself.

Step 1: Build an Email List

Your email list is the bread and butter of your email marketing strategy. While building this list will require some work, the reward will be worth it in the long run.

Fortunately, there are a few list-building strategies which you can apply to your affiliate site immediately. Let’s take a look at three of the simplest.

  1. Landing page. With a specific goal in mind – collecting emails from site visitors – landing pages are the easiest way to begin growing your email list immediately.
  2. Content upgrades. Think of these as extensions of your site content. These are free, but they require an email for access.
  3. Freebies. Unlike content upgrades, freebies aren’t linked directly to any content. However, they offer their own value and can be anything, including e-books, e-courses, and guides.

Now that you've got the subscribers, how can you better target their needs to maximize affiliate sales?

Step 2: Segment Your Email Subscribers

Since each subscriber will be at a different stage of the sales cycle, it’s vital that you target each subscriber at their level. To do this, you’ll need to understand segmentation and how to do it.

In simplest terms, segmentation is the process of breaking your email subscribers into themed groups. These groups may be based upon demographics (including gender, age, and location) or behaviors (such as previous purchases, previous site views, and link click-throughs).

So, how can you go about segmenting your subscribers to ensure you’re sending each one the best message for their stage in the cycle?

  1. Collect demographic data. Tools, like Google Analytics, enable you to collect the information you need – such as gender, location, and career – in order to better target your email subscribers.
  2. Use behavioral data. With tracked affiliate links (more on that in Step 3), you can segment users based on previous purchases, webpage visits, and even email click-throughs.

With this information, you can now focus on targeting each subscriber group specifically. This includes defining your data points, selecting your segments, and creating specialized content to send.

Step 3: Track Affiliate Links with Affiliate Royale

The Affiliate Royale plugin.

Now that you have a solid following, it’s time to use your list and the segmentation you’ve implemented above to maximize sales. You can do this by incorporating affiliate links and tracking them with the help of Affiliate Royale.

This is an important step, because it tells you two major things. First, what are your customers interested in? Does your segmentation data line up with reality? Second, how is each current link placement working?

To start tracking links, the first step is to create them. The great thing about Affiliate Royale is that each generic affiliate link is automatically converted to a unique link for each affiliate.

Now, once the links have been created and you and your affiliates have had time to use them, let’s take a look at stats. Navigate to the left-hand side of your WordPress dashboard and select Affiliate Royale > Reports.

Affiliate Royale Reports menu

Here, you’ll see a stats overview. However, you can further explore stats by clicking the individual headings at the top of the Reports page. For link tracking, you’ll be most interested in Clicks, though Top Referrers and Transactions can provide some valuable data, too.

What do the stats say about your email-specific affiliate links? What about your affiliates email-specific links? With this information, you can now continue to make improvements to your strategy, and increase sales.

Conclusion

As an affiliate marketer, it’s good to utilize a variety of strategies in order to boost sales. Email marketing is one such strategy, and its use can mean great things for your business.

In the above post, we explained why you should consider email marketing and how to get started using it to maximize sales. To recap, you should:

  1. Build an email list.
  2. Segment your email subscribers.
  3. Track affiliate links with Affiliate Royale.

Do you have any questions about how to use email marketing in your affiliate business? Let us know in the comments section below!