3 Ways to Find the Right Affiliates to Market Your Products

Once your affiliate program is ready to go, you need to find marketers who will spread the word about your products and services. Since your program stands or falls based on the performance of your affiliates, it’s important that they’re committed, hard-working, and able to leverage their audiences to support you.

Fortunately, finding quality affiliates doesn’t have to be challenging. All you need to do is be proactive, and know how and where to look. Especially if you’ve already settled on a profitable niche and prepared a customer profile, the process can be fairly simple.

In this article, we’ll talk about why finding and attracting the right affiliate marketers is important. We’ll also discuss how you can go about persuading them to join your program. Let’s get started!

What to Look for When Choosing Affiliates for Your Program

Did you know that 5% of affiliates bring in 95% of a program’s income? As such, finding quality affiliates who can pull their weight is a crucial element in running a successful affiliate program.

When looking for affiliates, you should aim to find experienced marketers, preferably those who already have established audiences. They need to be eager to work, and know the ins-and-outs of your industry or niche. This will make it much easier to slot them into your program and see results right away. Plus, it will all but guarantee that they’ll bring quality leads your way. Of course, finding affiliates like this may seem like a tall order – but it’s easier than you might think.

3 Ways to Find the Right Affiliates to Market Your Products

Throughout the next few sections, we’ll look at the best ways of finding ideal affiliates for your program. Bear in mind that this is by no means a comprehensive list, nor should you rely on only a few methods. Instead, consider these techniques a solid starting point for locating potential affiliate marketers, which you can branch out from over time.

1. Reach Out to Niche ‘Tastemakers’

A ‘tastemaker’ is a person with influence within a particular niche. While they could be a celebrity, a tastemaker can also be a regular person with a lot of authority in your industry, or with a large online following. They could even be someone with a well-read review blog, or a popular vlogging channel:

A post made by the Instagram account hudabeauty showing a makeup swatch.

What connects all tastemakers is that their audiences look to them for advice. One such example is Majestic Casual, a curator project that shares music on YouTube:

The Majestic Casual channel on YouTube.

The channel has over 1.5 billion views and nearly 4 million subscribers. The creators have also monetized their content for upwards of $1.2 million, by sharing links to the music they upload.

Working with such a tastemaker is also known as ‘influencer marketing’ and can offer you many benefits. For one, they already have a built-in audience that you can leverage by encouraging them to showcase your products. They can also lend credibility to your products and services, as their audience trusts them to only recommend high-quality items.

Approaching someone with this kind of platform is usually easier than you might expect. Many will already be affiliate marketers, and as such provide easy means of contacting them about potential new partnerships. To get them on board, what’s most important is to ensure that you offer them a good deal. For instance, you can use Affiliate Royale’s commission tiers to encourage them to join your program.

2. Leverage Social Media to Your Advantage

Social media is an invaluable tool for any affiliate program. For one, it’s where you have the chance to really get the word out about your program. If you’ve built up an audience for your business, you probably already have some followers who are invested in your brand, and could be encouraged to join your program right away.

You can also find potential affiliates yourself by searching through hashtags on Twitter and Instagram. Look for users who are already engaging in topics relevant to your business. You can then reach out personally to see if they’d be interested in joining your program. This process also makes it easy for you to vet candidates to make sure they match your requirements, since you can check out their content and online presence in advance.

Another option is to join an affiliate group on Facebook:

a Facebook group called Best Affiliate Marketing Programs.

Bear in mind that you should use these groups organically, and not just go in aiming to promote your own program. This is frowned upon, and will likely get you kicked out. Instead, network honestly and be clear about your goals. This will help you attract affiliates who are truly willing to collaborate.

3. Attend Affiliate Conferences

Last but not least, affiliate conferences are events where both program owners and marketers come to view speakers, take part in various activities, and network. That last aspect makes them a perfect opportunity for you to find willing and experienced affiliates. Plus, these conferences give both you and your potential collaborators the chance to meet face-to-face to create a genuine connection.

Two of the most popular conferences are Affiliate Summit and Affiliate World:

The Affiliate World conference's home page.

However, there are dozens of these events happening all over the world. Once you’ve found one you’d like to attend, the best way to proceed is by treating it as an opportunity to network. Focus on talks and meet-ups where you can chat with people in the same industry and niche. In addition, keep an open mind and be genuine with the people you meet. This will endear you and your program to potential affiliates and partners alike.


Your affiliate program can never have too many marketers. That’s why you shouldn’t get complacent in your search to find new affiliates. By using the right channels, you can ensure that you always have the means to expand your roster of talented affiliates when needed.

In this article, we’ve covered some of the ways you can find new, quality affiliates for your program. While these are certainly not the only methods, they’re a good place to start:

  1. Reach out to niche ‘tastemakers’.
  2. Leverage social media to your advantage.
  3. Attend affiliate conferences.

Do you have any questions about how to find new affiliates marketers for your program? Let us know in the comments section below!

How to Create a Resource Hub for Your Affiliate Program’s Associates

When your affiliates succeed, so do you. Unfortunately, it can be difficult to know how to encourage them to do so, or know what they need to perform at their very best. This is especially true if you recruit affiliates with different experience levels, ranging from beginner (without a clue as to how to begin) to advanced (with their own set practices and tools).

Fortunately, it is possible to set your affiliates – and your program – up for success from the start. This is done with the use of a resource hub, where your affiliates can go to find helpful resources, expert tips, and necessary tools of the trade.

In this post, we’ll introduce you to what affiliate resource hubs are. You’ll then learn three compelling reasons to create a resource hub for your affiliate program website, as well as how to set one up with Affiliate Royale. Let’s get started!

What Is an Affiliate Resource Hub?

iTunes affiliate resource hub

iTunes provides their affiliates with a resource hub including documentation, forums, marketing tools, and how-to guides.

An affiliate resource hub is a great addition to any affiliate marketer’s website. Essentially, it’s a webpage (or set of pages) that provides your affiliates with the tools and information they need to succeed.

The types of resources included in resource hubs may vary by industry. Some typical resources include:

No matter which resources you choose for your resource hub, there’s no doubt that you, your affiliates, and your business will greatly benefit from its use.

3 Reasons to Create a Resource Hub for Your Affiliates

Now that you’ve been properly introduced to resource hubs, let’s take a look at three of the most compelling reasons to create one for your affiliates.

1. It Provides Affiliates With Clear Instructions

Microsoft affiliate instructions

Microsoft offers their affiliates a clear and detailed start-up guide.

Each affiliate program is run differently. With this in mind, it’s a good idea to provide your affiliates with clear instructions for the running of your program.

Clear instructions and guidelines can benefit your affiliate program immensely. Foremost, they ensure all affiliates understand FTC-mandated practices. Additionally, clear guidelines keep your affiliates on the same page and can even increase the number of affiliates looking to join your program.

To improve the quality of your resource hub, there are a few things you can do:

  1. Be clear and direct. Provide guidance with as few words as possible, and don’t be afraid to be direct.
  2. Use examples. Examples can support your guidelines, giving affiliates a better idea of what you’re looking for.
  3. Incorporate feedback. If multiple affiliates seem to have trouble with parts of your guidelines, it’s likely a clarity issue. Use feedback to improve your resource hub.

Remember, your affiliates represent you and your business. The clearer the guidelines you provide, the better representation you will receive.

2. It Decreases the Time You Spend on Affiliate-Related Questions

ThinkGeek affiliate FAQ page

The ThinkGeek affiliates’ FAQ page is a solid source of information for affiliates.

Running a successful affiliate program takes a lot of time, requiring you to use your limited resources wisely. As the manager of your affiliate program, you may find yourself answering more affiliate-related questions than you’d like.

Fortunately, a resource hub can significantly cut down on affiliate contact. This enables you to work on your business more, instead of constantly responding to the same questions.

To improve the information you provide to your affiliates, here are two tips:

  1. Create an FAQ page. Frequently asked questions pages have been around for decades, and with good reason.
  2. Create media. Infographics and other forms of media can help to improve information delivery.

While engaging with your affiliates is a good practice, answering question after question isn’t the most optimal use of your time. To avoid this inevitable time-suck, create a resource hub that meets your affiliates’ needs.

3. It Gives Affiliates Access to Success-Boosting Tools

Pretty Link Pro WordPress plugin.

Your resource hub wouldn’t be complete without a list of tools – either free, or provided by you for your affiliates’ use. These tools can provide your affiliates with what they need to improve their marketing efforts. This, in turn, benefits your bottom line.

Are you not sure which tools to offer your affiliates? Take a look at these ideas:

  1. Get inspiration from other resource hubs (perhaps in a similar niche).
  2. Consider the tools you currently use in your business, and how they might benefit your affiliates.
  3. Ask current affiliates what they use or recommend.

The tools your affiliates use can significantly impact their sales and marketing strategies. With the above ideas, you’re off to a good start when it comes to tracking down the best and most effective resources.

How to Create a Resource Hub Using Affiliate Royale

The Affiliate Royale plugin.

Affiliate Royale is an affiliate management plugin. As such, it provides you with a wide array of features that make the running of your affiliate business a breeze.

One such feature is the personalized affiliate dashboard. Here, you can create a homepage for your affiliates and provide them with the links and information they need to make their sales efforts a success.

To create a resource hub using Affiliate Royale, all you need to do is head to Affiliate Royale > Options within your WordPress site’s back end. From there, open the Dashboard Settings dropdown. You can tailor the welcome message your affiliates see, as well as add additional navigation pages. These pages can include anything from FAQs to privacy policies, and are a great addition to the affiliate dashboard.


As an affiliate program manager, it can be difficult to know whether you’re doing enough to ensure your affiliate’s success – which is why the creation of a resource hub is a good idea for any affiliate program. Thankfully, plugins such as Affiliate Royale make this a simple addition to your site.

In this post, we introduced you to the concept of an affiliate resource hub and the most compelling reasons for its use. Let’s quickly recap them:

  1. It provides affiliates with clear instructions.
  2. It decreases the time you spend on affiliate-related questions.
  3. It gives affiliates access to success-boosting tools.

Do you have any questions about creating a resource hub for your affiliate program, or how Affiliate Royale can help? Let us know in the comments section below!

The 6 Most Common Mistakes New Affiliate Marketers Need to Avoid

The ins-and-outs of affiliate marketing can be overwhelming, especially for ‘newbies’. It can be easy to get lost with aspects such as deciding on a profitable niche or choosing a suitable affiliate program, and at the beginning, you’re guaranteed to put a foot wrong somewhere.

However, some of these mistakes can prove to be more detrimental than others. The ones that can impact you the most are the ones to avoid from the get-go – although you may have already found yourself falling victim to some of the more common ones.

Today, we’ll reveal the six most common mistakes new affiliate marketers need to avoid if they want to grow a successful business. You’ll learn why each mistake can be harmful, and how you can be sure to avoid and overcome each one. By the end, you’ll have a stronger framework on which to build your affiliate marketing business.

Let’s get started!

1. Signing Up for Too Many Affiliate Programs

There’s nothing necessarily wrong with multiple streams of income, but signing up for too many affiliate programs can be counterproductive to success.

In a nutshell, potential customers will be able to tell how well you know your product from reading your content. It stands to reason that the more products you promote, the less you know about each one. If customers begin to doubt your authority, this could potentially impact click-throughs and sales.

Fortunately, this mistake is easy to avoid. In the beginning, choose one product to promote. Spend all of your time learning about the product, testing it out yourself, and creating awesome content that promotes its use. Once you’ve begun to see the benefits of this, only then should you add an additional program or two to your plate.

2. Failing to Test and Compare Products and Tools

Following on from our last point, promoting a product you’ve never tested yourself can also impact your credibility and sales, despite your best intentions.

Promoting a product you’ve personally tested and compared enables you to create more authoritative content, and causes you to come off as more knowledgeable to your customers. As a product user yourself, you’ll be able to answer all questions truthfully and present all the facts. This is essential to building trust with your customers.

That being said, there are times when you’ll need to act quickly in order to beat your competition to the punch. Only experience can help you in these situations. However, for the beginner affiliate marketer, purchasing and testing your chosen product out will be more beneficial in the long run.

3. Working Within an Uninteresting Niche (To You)

In the beginning, picking a profitable niche may seem the most appealing option – and it often is. However, espousing the qualities of a niche you find bland or boring will make the work seem a slog.

It almost goes without saying that choosing a niche you’re interested in will benefit both you and your customers. Your passion will shine through your content and communications, and overall, you’ll be happy to spend more time working on your business.

Unfortunately, guides for choosing a profitable niche are more prevalent than how to choose an interesting niche. For example:

However, this means you’ll need to rely on your own taste to choose an interesting niche to you. Of course, profitability should always be a consideration, but ultimately you’ll benefit more from a niche that’s fun to work with, than simply plumping for a high-earning one.

4. Not Collecting Customer Emails From the Start

A strong email marketing strategy is a must for affiliate marketers. It enables you to build a genuine relationship with your readers, and it also provides you with a ready-made list of potential leads. Putting this aspect off until you’re already up and running is a definite mistake.

While collecting customer emails can seem difficult at first, leading many to simply sidestep that aspect and focus on other areas, it doesn’t have to be!

A tried and trusted technique is to implement email opt-ins on your site, along with the promise of something valuable – such as a weekly newsletter, a free e-book, or report to the reader:

Of course, opt-ins aren’t the only way to collect email addresses, and in regard to this at least, the only roadblock is your creativity!

5. Choosing Quantity of Content Over Quality

Many new marketers begin to churn out content from the start, with their only concern being the quantity of posts in their archive. However, the focus should really be on quality. One or two in-depth and valuable posts per month that provide readers with all of the information they need to make a purchasing decision will ultimately trump a short article every day that doesn’t do the product you’re covering justice.

Fortunately, there is much you can do to ensure quality content. For example, always begin brainstorming post ideas by focusing on value with questions such as, What value will this post provide to my readers?

In terms of article creation, begin with an outline to give yourself focus. It will help you to find and eradicate the weak points in your work. Finally, make sure you’re also comparing yourself to your competitors – ensuring your content is bigger and better than theirs practically guarantees high-quality content.

6. Not Tracking and Managing Your Links

Link tracking is essential for building a successful affiliate business, and failing to do so can lead to less revenue. It can also make it difficult to know whether your marketing strategies are working or not.

While Pretty Link Pro can help you with link redirection and shortening, Affiliate Royale is an affiliate management plugin that can help you to take control of your affiliate marketing program:

The user-friendly dashboard enables you to see how many clicks your affiliates are driving, the sales they’re making, and how much to pay them at the end of each month.

Combined with the functionality of Pretty Link Pro, you’ll have everything you need at your fingertips to ensure you can keep on top of your affiliate marketing.


The development of an affiliate marketing business will take considerable work, patience, and perseverance. From time to time, you may also find yourself questioning your strategies and choices.

However, with the knowledge we’ve provided, you can now avoid the most detrimental mistakes and build a strong, successful business. To recap, the six most common mistakes made by new affiliate marketers are:

  1. Signing up for too many affiliate programs.
  2. Failing to test and compare products and tools.
  3. Working within an uninteresting niche.
  4. Not collecting customer emails from the start.
  5. Choosing quantity of content over quality.
  6. Not tracking and managing links.

Do you have any mistakes new affiliate marketers need to avoid? Let us know in the comments below!