How to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There’s a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it’s important to make sure you’re investing in partnerships that can actually bring in new leads and land conversions for your business.

That’s why the 80/20 rule could be beneficial to your marketing strategy. It’s a principle of thought that says 80 percent of sales come from 20 percent of your partners. By applying it to your program, you may be able to optimize it to maximize your Return On Investment (ROI).

In this article, we’ll take a look at what the 80/20 rule is, and why it matters to affiliate marketing. Then, we’ll offer tips on how you can apply it to improve your program. Let’s get started!

An Introduction to the 80/20 Rule in Affiliate Marketing

Also called the Pareto Principle, the 80/20 rule can apply to many different areas, including affiliate marketing. In short, it states that 20 percent of your input results in 80 percent of your output. In other words, a small portion of your investment may, in fact, generate the bulk of your returns.

In affiliate marketing, this translates to 20 percent of your partnerships producing 80 percent of the sales for your program. With a discerning eye, you can determine who your top sellers are so you can reward them and encourage their efforts.

Similarly, by identifying the 80 percent who don’t perform as well, you can figure out how to work with them in a way that isn’t a drain on your marketing budget. This might mean lower commission rates or fewer free samples of your products. 

Furthermore, by using the 80/20 rule, you can determine which of your partners consistently underperform, and reconsider whether doing business with them is worthwhile. In turn, this can free up resources to reinvest in those who are bringing in the bulk of your affiliate sales.

How to Use the 80/20 Rule to Improve Your Affiliate Marketing Program (3 Key Tips)

By applying the 80/20 rule, you have little to lose and much to gain. After all, it’s a widely acknowledged observation that has a strong application in any financial setting. Here are three ways you can incorporate it into your affiliate marketing strategy.

1. Use a Tracking System to Monitor Conversions and Find Your Top Affiliates

Before you can reward top-performing affiliates, you have to figure out who they are. According to the 80/20 rule, you should be able to do this by looking at conversion rate data and identifying the fifth of your affiliates who land the most sales.

With a plugin such as Affiliate Royale, you’ll be able to analyze valuable data to understand how the 80/20 rule applies to your program. By creating unique links for each partner, it’s possible to see who your top earners are, and who isn’t bringing in as much revenue: 

Graph displaying affiliate statistics in an Affiliate Royale report.

Once you’ve installed the plugin, simply navigate to your WordPress admin sidebar and click on Affiliate Royale > Reports to see the number of click-throughs, unique views, and sales for a given time period. You can also view a list of specific transactions and look to see which partners’ names appear most frequently.

2. Reward Top-Performing Affiliates to Encourage Their Efforts

The success of your program can depend on the satisfaction of your affiliates. If they don’t feel like their hard work is being adequately recognized, you could see a drop in their productivity.

Suitable rewards can not only help you to avoid that situation but could even motivate your affiliates to continually strive for more sales. Over time, it might also cultivate a greater sense of loyalty to your program.

With the 80/20 rule in effect, you can focus on acknowledging the top 20 percent of your affiliates. This will encourage your less successful partners to improve their sales rates, while also motivating high-performers to maintain their spots.

There are many ways to reward affiliates. One of the most common is to use tiered commissions. This involves giving partners a larger percentage of each sale once they reach a certain number of conversions per month.

For instance, affiliates who make five sales or less per month may only receive a ten percent commission. However, those who land 50 conversions may earn 40 percent of the resulting revenue.

One of the easiest ways to set up tiered commissions is with our plugin. To do so, go to the back end of your WordPress site and click on Affiliate Royale > Options > Commission:

Commission settings in the Affiliate Royale plugin.

Using this page gives you the option to create multiple commission levels with varying rates by clicking on the Add Level button and typing the corresponding percentage into the relevant field.

Another way to add a little fun to your rewards is to run an affiliate contest. The criteria are up to you, but a sales or recruitment target over a set period of time is an easy option. Prizes could include money, free products or services, or even a vacation.

3. Focus Your Promotional Resources on Your Program’s Best Affiliates

Just as commission levels help you focus your monetary rewards on your top sellers, the 80/20 rule can help you use your promotional resources more effectively, too. In particular, you may want to prioritize sharing free products or exclusive coupon codes with the affiliates who have generated the most revenue.

To get started, consider what promotional resources your program is currently using. Some common examples include:

  • Coupon codes: These are discounts affiliates can pass along to their audience.
  • Free products: You may send affiliates free samples or items for them to review.
  • Giveaways: This may be a single item or a bundle that affiliates promote to their audiences, usually as a prize for a contest or random drawing.

These resources can help expose potential customers to your products and encourage sales with exclusive offers. However, handing out items for free is a drain on your revenue, and giving coupons to every affiliate’s followers could lead to over-discounting.

Research is important when providing these to affiliates. You might approach this as you would when deciding commission rates by scoping out your competition and considering your budget. This can guide who you share these resources with and which ones you use.

It’s also prudent to be consistent with how free products and giveaways are used. Rewarding hard work can be beneficial, but it could be discouraging if your affiliates don’t feel they’re being supported equally.

Sharing your guidelines may help you avoid such issues arising. With appropriate standards in place, your affiliates will be able to see what they have to do to earn additional promotional resources.

Conclusion

For continued prosperity, your affiliate marketing program needs to invest the bulk of its efforts in the partners who are bringing in the most revenue. The 80/20 rule can be a valuable guide to help you get the results you want.

In this post, we shared three ways you can use the 80/20 rule to guide your affiliate program:

  1. Use a tracking system to monitor conversions and find your top affiliates.
  2. Reward top-performing affiliates to encourage their efforts.
  3. Focus your promotional resources on your program’s best affiliates.

Do you have any questions about the 80/20 rule, and how you can use it in your affiliate marketing program? Let us know in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we’ll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email Click-Through Rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they’ve read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video has proven to have a high Return On Investment (ROI). Even if you’re filming on your smartphone and using a low-cost editing software such as iMovie, you’ll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call-to-Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you’re promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don’t overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they’re readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz’s Keyword Explorer, as well as conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos’ SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, ‘watch time’, or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you’ll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you’re just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it’s important to keep viewers hooked so they don’t get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you’ll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website’s performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it’s wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

4 Ways to Make Your Affiliate Marketing Content Highly Readable

If affiliate marketing were easy, not only would everyone be doing it, they would all be swimming in piles of cash like Scrooge McDuck. However, it isn’t easy to succeed in the world of affiliate marketing, and quite often the biggest challenges lie within your content.

In reality, there’s no mystical black art to writing compelling affiliate marketing copy – just a few simple tricks to get ahead of your competition. They are tried and trusted elements of easy to read content, and will stand you in good stead regardless of their application.

In this post, we’ll reveal four ways you can make your affiliate marketing content highly readable, and also show what Pretty Link Pro can do to help along the way. Let’s get started!

1. Optimize Your Headlines

Headlines are one of the most important aspects of affiliate marketing. Optimizing them simply means making them captivating enough to ensure readers click through to the article in question.

Much like any other form of writing, a good headline compels readers to click, can potentially help your Search Engine Optimization (SEO), and can even increase traffic. It all stands to supercharge both the number of people putting eyes on your content and your affiliate revenue.

While it may seem a dark art, writing a good headline follows some basic principles. Essentially, use numbers or ‘trigger words’ (such as “why” or “how”), interesting adjectives, and speak to the reader by offering something valuable. Even though we say so ourselves, the headline for this article is right on the money!

Before you release your new headline to the world, make sure you run it through a tool such as CoSchedule’s Headline Analyzer:

This enables you to tweak your headline to perfection, by taking the advice given to improve its grading. Once you’re finished, you’ll have a powerful headline to help make your content highly readable.

2. Structure Your Copy

The structure of your piece has much to do with how readable your final content is. What we’re saying here is that your piece needs a logical flow and order, with clearly defined sections.

A well-structured piece will enable readers to assimilate more of your content quickly, but as with your headlines, there’s also an SEO benefit to be had. In addition, although you’d ideally like all of your visitors to read every single word, many won’t. A good structure enables the ‘skimmers’ to get just as much out of your content as the rest – which could potentially increase your affiliate revenue.

To create a killer content structure, you’ll mainly want to make sure your subheadings are clear and direct, and that paragraphs are short – no more than five lines is a good rule of thumb.

Within the content itself, look at focusing on your product’s benefits to the reader, rather than the features it offers. Scannable elements are also important – these are things such as images and bulleted lists. They help to break the content up and increase readability.

Finally, structures such as the Four “P” approach are trusted ways to engage readers, and others such as the inverted pyramid and the AIDA formula are just as simple to implement.

3. Write Tight and Concise Copy

Once your headline and structure are set, you’ll need to start crafting your copy. Writing tight and concise copy means exactly the same as it does for other forms of content. It relies on using short sentences, free of waffle, that speak directly to the reader.

As with the right structure, concise copy helps keep readers interested in your content, and it also helps skimmers process the gist of your piece. Of course, any reader who can take in your writing without fatigue will be more inclined to click the various affiliate links throughout, so it makes sense to optimize your copy correctly.

Given that the majority (if not all) of your writing will be read online, a good start for keeping your copy lean and mean is to look into writing for the web. It’s an extension of what we covered during the Structure Your Copy section, but also includes elements such as front loading, and using pronouns (i.e. “we” and “you”) correctly. Of course, having a suitable narrative structure is just as important as your concision efforts.

4. Keep Your Affiliate Links Short

Finally, we come onto your actual affiliate links. While choosing the right affiliate offer is an art form in itself, keeping your links short is just as crucial for maximizing your revenue. There are a number of reasons long affiliate links can cause you problems:

 

  1. Visitors could see long URLs as ‘spammy’, or distrust the resulting page.
  2. You could mistype the URL, giving you a broken link and frustrating your visitors.
  3. Because of the two previous reasons, your click-through rate could be adversely affected.

 

A plugin such as Pretty Link Pro can save you both time and hassle in creating your affiliate links. From the easy to use dashboard, you can set up links with a clean, ‘pretty’ URL, manage their redirection, and also designate them as nofollow links:

Of course, having short, pretty affiliate links is nothing without a well-maintained affiliate program, and a plugin such as Affiliate Royale can help get the job done:

This plugin can help launch your affiliate program in the right way, and helps you monitor your affiliate links, sales, and payments.

Conclusion

Much like any seemingly dark art, writing captivating copy to increase your affiliate marketing revenue can seem completely out of reach. For some, it could even mean shelling out more of your hard-earned cash to try to improve the situation. However, with a little thought, your wallet can stay where it is.

In this post, we’ve touched upon four ways you can create affiliate marketing content that compels readers to click. Let’s take a look:

 

  1. Optimize your headlines.
  2. Structure your copy.
  3. Write tight and concise content.
  4. Keep your affiliate links short.

 

Do you have any tips for making your affiliate marketing highly readable? Share with us in the comments section below!

What Is Affiliate Marketing?

What is an affiliate

You have a great product or service, but nobody knows about it. How do you find new customers? And how do they find you? The most common answers to these questions involve marketing and advertising campaigns ranging from small-scale approaches like putting fliers on cars in a parking lot, to multimillion-dollar commercials during the Super Bowl. Studies suggest that the average person is exposed to between three- to five-thousand types of advertisement each day. With so much information being blasted out, how can you be sure your message is received?

Have you ever had a friend or family member tell you about a cool product or rave about some new restaurant? Chances are you were more receptive to that information than from any amount of advertising you may have seen or heard. Even with all the flashy advertisements you may see in a single day, direct suggestions from a trusted friend are more likely to spur you to investigate a new product as opposed to some unsolicited advertisement during your daily commute.

Okay, but how do you get people to talk to their friends and family about your company’s products or services? Enter affiliate marketing.

Wikipedia tells us that affiliate marketing is a method of promotion “in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.” This could be achieved either through procuring the aid of a Recommended service or by self. So what exactly does this mean? And how does it apply to business owners and consumers?

Basic Affiliate Marketing

At the most basic level, affiliate marketing involves a company paying a commission or some other bonus to a person (the affiliate) who understands effective customer engagement which can be read about on Salesforce and promotes the company to a friend or acquaintance who then becomes a new customer of that company. As you can see, there are generally three key players in an affiliate marketing program: the merchant (the person or company selling something), the affiliate (the person promoting the product), and the customer (the person buying the product based on interaction with the affiliate). The affiliate is simply a customer telling his/her friends about a company, product, or service. As that promotion generates sales, the company then thanks the affiliate by providing some sort of perk or commission.

The customer is happy because they’ve discovered a product or service they hadn’t known about before. The affiliate is happy because they’ve earned a bonus. And the company is happy because they’ve increased sales with minimal marketing investment. It’s a win-win-win!

Everyone is online

These days, spreading information via word of mouth is easier than ever. Rather than waiting to talk about a company, service, or product in a face-to-face conversation, we can copy an Internet address and paste it into a personalized email, Facebook post, or tweet. Almost everybody is online and virtually connected. Recent Facebook reports claim that more than 50 percent of the adult population in the US has a Facebook account and that nearly 60 percent of Facebook users are connected to one hundred or more friends. And chances are that if an individual is not connected to Facebook or another social network, they live near or are closely associated with someone who is. Whether or not these figures are totally accurate, they illustrate that most people are connected online in one way or another.

Taking it to the Next Level

As a person starts to see commissions, it’s likely they’ll be more motivated to expand their referral process. An individual may even seek out affiliate marketing opportunities as a way to supplement income. Financially motivated individuals can take their affiliate marketing efforts to the next level by recommending products or services from their own commercial web presence, whether that be a professional blog, Facebook group, or multifaceted corporate web presence. Trusted commercial Internet professionals can easily recommend products and services for another company and increase revenue to both businesses—to one business through increased traffic and sales and to the other through commissions generated through the affiliate program. While personalized Facebook, Twitter, or email referrals will generally not extend beyond a person’s friends or family, a commercially minded affiliate will seek out ways to extend the reach of his or her referral link to as many people as possible, often referring customers he or she has never interacted with directly.

Getting Started

If you want to set up an affiliate marketing program, you’ll need to create and maintain a database of your affiliates, create and track their unique links, and integrate those custom links into your e-commerce process so you can pay them the appropriate commissions. Sound a bit daunting? Fortunately there’s Affiliate Royale—a full-featured plugin that helps you almost effortlessly launch an affiliate program on your WordPress site in just a matter of minutes. If you have a product or service along with any sort of online presence, chances are good that affiliate marketing will work for you. With just a few short clicks, you could have a free-form marketing team of affiliates working for you, driving your sales in ways you hadn’t thought possible.

What are your thoughts about Affiliate Marketing? Tell us what you think in the comments section.