3 Ways That Micro-Influencers Can Benefit You

When it comes to affiliate marketing, it's tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing.

That’s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent marketing opportunities but are less likely to expect large commissions.

In this article, we'll introduce you to what a micro-influencer is. Then, we'll discuss some of the benefits of working with them and how you can recruit them. Let's get started!

An Introduction to Micro-Influencers

As you may already know, an influencer is someone who has a large following on social media and uses their influence to promote products for brands. They're one type of affiliate you might recruit for your program.

Micro-influencers have anywhere from 1,000 to 100,000 followers, compared with macro-influencers whose audiences tend to scale up into the millions:

A micro-influencer's social media page.

However, even a relatively small following can be leveraged to promote your brand. These accounts offer their own unique benefits over working with large-scale influencers.

In fact, the popularity of micro-influencers is on the rise. Even huge names such as Adobe have worked on campaigns with this type of affiliate. 

One of the advantages of working with micro-influencers is that they tend to have very niche audiences. Often, they have a specialized focus on subjects such as parenting, gaming, or fashion. As a result, they’ve established credibility amongst their followers as experts in their areas of specialty.

3 Ways Micro-Influencers Can Benefit You

They may not have the numbers of other potential affiliates, but micro-influencers have their own unique qualities. Here are three ways that working with them can help give your brand a boost.

1. Working With Micro-Influencers Can Be Cost Effective

Working with influencers requires paying them commissions for promoting your products. While this is fair and usually an approachable strategy for many brands, it is still an expense you have to factor into your budget.

The costs of working with influencers can be determined by a number of factors, including follower counts or average views on video platforms such as YouTube. Often, the larger these figures are, the more you can expect to pay for an endorsement. 

That’s where micro-influencers come into play. Without serious expense on your part, they can maximize campaigns for your affiliate program. This could represent significant savings on your end and offer an excellent return on investment (ROI). 

2. You Can Tap Into Niche Audiences

We mentioned in passing that micro-influencers usually target niche audiences. This means they're able to act as a direct line to quality leads who are likely to be interested in your products.

While macro-influencers can put your name in front of a large number of people, chances are only a percentage of their followers will actually be interested in your products. Working with smaller scale partners whose audiences are already interested in your niche can sometimes result in more conversions.

By working with micro-influencers in your industry, you can leverage their existing credibility for your brand. However, this requires you to be intentional and attentive when seeking affiliates for your program. For instance, if your brand sells tools to manage stock options, a beauty blogger may not be the best fit.

3. Micro-Influencers May Encourage Higher Engagement Rates

Over the years, advertising has had to change drastically. Each generation is different, and neither Millennials nor members of Generation Z respond well to traditional broadcast marketing methods. Instead, they seem to crave authenticity.

Micro-influencers often provide this element. A strong indicator of a potential partner's success in this area is the level of engagement or interaction on their accounts. That means quality comments in addition to standard likes and shares.

It may seem counterintuitive, but larger accounts often don’t see the same meaningful engagement smaller ones do. Whether that’s because people feel they can relate more to creators with fewer followers, or because they appear more authentic, ultimately, micro-influencers can lead to more conversions than macro ones.

With that in mind, try not to be swayed by audience size alone when recruiting affiliates. After all, it’s easy to buy thousands of followers, but harder to elicit genuine responses. To ensure an influencer actually has sway over their viewers, consider checking their comments section to see if real people regularly reply to their content.

How to Recruit Micro-Influencers for Your Affiliate Marketing Program

Finding micro-influencers is quite similar to locating affiliates with larger followings. In particular, you could search hashtags on social media platforms such as on Twitter and Instagram, and use Google as well. These can be excellent starting points for finding prospective partners.

As an extra measure, you may also want to try utilizing an influencer research tool, such as Upfluence. It’s free and easy to use:

The homepage of the influencer research tool Upfluence.

To begin, click on the Get Started button. A popup will appear, and you’ll need to supply pertinent information that Upfluence will use to find relevant candidates:

The submission form used by Upfluence.

Most importantly, fill in your company type, industry, and the type of services you’re looking for. Once you finish setting up your account, you'll be able to search Upfluence's influencer database using advanced filters, including community size.

Of course, finding the right micro-influencers is only the first step. You’ll still need to offer attractive compensation to create viable partnerships.

You can set up commission tiers and rates through our Affiliate Royale plugin. Once you've installed and activated it, simply look for the Affiliate Royale menu in the left-hand menu of your dashboard.

Then go to Options > Commission Settings and create your commission rates. If you want multiple tiers, you can add them by clicking on the Add Levels button. Then, before you navigate away, click on Update Options to save your new rates:

The commission settings page of the Affiliate Royale plugin.

If you're hoping to work with macro and micro-influencers, this can be an easy way to set up different commission levels based on the number of followers your affiliates have.

Conclusion

Micro-influencers can benefit your affiliate marketing program in many ways. They represent a growing section of the internet that can invigorate your social media presence. Whether you want more clicks, an expanded audience, or greater engagement, working with these small-scale creators may be in your best interest.

In this article, we covered three ways micro-influencers can benefit your affiliate program:

  1. Working with micro-influencers can be cost-effective.
  2. You can tap into niche audiences.
  3. Micro-influencers may encourage higher engagement rates.

Do you have any questions about working with micro-influencers for your affiliate marketing program? Let us know in the comments section below!

4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong user experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling call to action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any pieces aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.

Conclusion

Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email click-through rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video is proven to have a high return on investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call to Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, in addition to conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, watch time, or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

A Beginner’s Guide to Starting an Affiliate Website

When it comes to managing an affiliate marketing program, there are a lot of moving pieces to consider. Trying to stay in contact with your partners, provide them with key information and content, and tracking clicks and payments can quickly become overwhelming.

A simple solution is to create a dedicated affiliate website where you can connect with your partners and manage your program effectively. Fortunately, doing so with WordPress is fairly straightforward.

In this article, we'll take a look at why it can be beneficial to create an affiliate program website. Then, we'll offer tips on how to launch one successfully. Let's get started!

Why You May Want to Launch an Affiliate Website

Chances are, if you have an affiliate marketing program, you already have a website for your brand. Starting a dedicated platform for your partnerships with influencers and publishers may seem like overkill.

However, having a separate site for your affiliate marketing program can be helpful in several ways. For starters, it creates a hub where your partners can go to find the links, banners, graphics, and any other materials they might need when promoting your products.

It also makes managing your program easier on you. Having a dedicated website enables you to track the effectiveness of your partnerships by monitoring click-through rates (CTRs). You can also stay on top of payments to ensure they're sent out on time so you can keep your affiliates happy.

These benefits can come at a very low cost to you as well. Using WordPress to launch your affiliate program website is affordable and provides key flexibility and functionality through plugins, as we'll demonstrate shortly.

How to Build an Affiliate Website for Your Program (In 5 Steps)

Making the decision to launch a dedicated website for managing your affiliate program is just the beginning. Here's how you can get started on your new site in just five steps.

Step 1: Select a Platform for Creating Your Website

As you may already know, the first thing you'll need to launch a new site is a content management system (CMS) or website builder. When it comes to creating an online hub for your affiliate program, there are many advantages to choosing self-hosted WordPress for the job:

The WordPress.org homepage.

This platform is a popular choice. WordPress powers nearly a third of the top ten million websites. One of the biggest draws is its huge selection of plugins for extending its basic functionality:

The WordPress Plugin Directory.

Plugins enable WordPress users to customize their sites to meet their exact needs. This means that you can use this platform to create just about any type of website, including one for your affiliate program.

Additionally, if you're already using WordPress for your brand's primary site, you might consider launching your affiliate platform using Multisite. This feature creates a network that makes it easy to run updates and maintain a consistent design across your online presence.

Step 2: Customize Your Site With Plugins and a Theme

Once you've chosen a platform, you'll need to go about designing your affiliate website and incorporating key features. For WordPress users, this means selecting a theme and installing key plugins.

Ideally, you'll want to choose a WordPress theme that matches the branding of your company website. This consistency in design will help reassure your affiliates they're in the right place.

However, plugins are where you're going to get the most bang for your buck. You can use them to set up a payment system, track sales, and other key tasks related to your affiliate program.

Our plugin, Affiliate Royale, is one you may want to consider:

The Affiliate Royale plugin.

It can make creating and implementing your affiliate marketing plan an accessible process. It handles reporting, monitors your campaigns, and even helps maintain custom advertisements and links.

You might also want to consider some staple plugins for features such as search engine optimization (SEO), security, backups, and more.

Step 3: Set Up Personalized Affiliate Dashboards

For your affiliates, one of the most useful features your new program website can provide is a personalized dashboard where each partner can monitor their progress and other information:

An affiliate dashboard page.

WordPress enables you to create user accounts out-of-the-box. However, plugins such as Affiliate Royale can help you set up full-fledged affiliate dashboards where your partners can:

  • Track their CTRs, sales, and commissions
  • View their payment histories
  • Download or copy banners and links

Whether you decide to create affiliate accounts for your website using Affiliate Royale or another method, making sure your influencers have access to this information is a must. By giving them all the tools they need to succeed, you can improve your own campaigns and revenue.

Step 4: Share Banners and Links to Promote Your Brand

Links are the bread and butter of affiliate marketing programs. Sharing yours with your partners is an important role for your new website. While you can always create links manually, having a plugin that can do it for you is easier.

Affiliate Royale has a simple link creation and management interface:

The Affiliate Royale link and banner management system.

In addition to standard text links, you may also want to create graphics or banners that affiliates can display on their own websites or social media accounts. This helps promote your brand and can give your partners a leg up when it comes to crafting effective campaigns:

Affiliate Royale banners.

Affiliate Royale's link management feature also enables you to upload banners and graphics for your affiliates to use. While you're still in charge of designing them, this can make it easy to share them with your influencers.

Step 5: Monitor Your Affiliates' Success and Issue Payments

Managing an affiliate program is an ongoing process. Once you've set up your website, you'll want to refer to it regularly to track your partners' CTRs, sales, and commissions.

While this is important for making sure your affiliates get paid accurately and on time, it's also useful for your overall marketing strategy. By monitoring the success of your partnerships, you can determine which relationships are providing the greatest return on investment (ROI).

Affiliate Royale's Reports can help you track these details:

An Affiliate Royale admin report.

Our plugin also notes your Top Referrers. You can offer these partners higher commission rates or other rewards for directing customers to your products or services.

Finally, you'll want to integrate a payment system such as PayPal with your affiliate program website. This will enable you to easily complete and keep records of transactions with your partners.

Conclusion

Creating an affiliate website can sound intense, but it doesn't have to be. In fact, with the right approach and tools, building one can be an intuitive process.

Certainly, having a plan of action can be beneficial. In this post, we shared five steps you can take to get started on your affiliate website:

  1. Select a suitable platform for creating your website.
  2. Customize your site with plugins and a theme.
  3. Set up personalized affiliate dashboards.
  4. Share banners and links to promote your brand.
  5. Monitor your affiliates' success and issue payments.

Do you have any questions about creating an affiliate program website? Ask away in the comments section below!

Your Guide to Repurposing Content for Social Media

One key to being a successful affiliate is to share fresh content on social media. It’s also important to create new content regularly. Of course, that can be a monumental task for even the most prolific affiliates.

That’s where repurposing content can be a lifesaver. By reusing articles, blog posts, videos, infographics, and other forms of media that you already have on hand, you could save yourself a lot of work.

This post will take a look at some of the advantages of repurposing your affiliate site's content for social media. Then we’ll share a few tips for doing so. Let’s dive in!

Why It's Smart to Repurpose Affiliate Site Content for Social Media

When you repurpose content, you take something you already have and transform it for a different use or platform. Social media offers an excellent way to engage your audience by taking your affiliate content and using it to expand your reach.

Consider how social media is a central part of most people's lives: 90% of Millennials use it, as do over 77% of Gen X, and nearly half of Baby Boomers. Of course, some users prefer Instagram while others rely on Twitter or Facebook, so it makes sense to focus your attention on multiple platforms.

Targeting multiple platforms enables you to transform actionable content, or content that increases your conversions, that didn’t succeed on one platform and share it on another site instead. When you do, you save yourself work in the long run. For instance, a video you worked hard on that didn’t get as many views as you wanted can easily become an Instagram Story.

This is an especially important strategy for affiliates. The more platforms you use, the more chances you'll have to share your links. Plus, you can generate traffic by using the right keywords repeatedly without appearing spammy to your audience. As an affiliate, you really can’t go wrong by branching out and reusing your content.

How to Repurpose Content for Social Media (4 Key Tips)

The first step to repurposing your affiliate content is to know which platforms works best specifically for affiliates. Once you do, you can use that knowledge to your advantage in a number of ways. Let's look at four of the most effective options.

1. Use Infographics to Translate Your Website Content to Instagram

Effective infographics can be challenging to create, but the benefit from doing so can be well worth your time. After all, people absorb information from visuals 60,000 times faster than through text.

So, if you have a large Instagram platform, or are looking to expand, it makes sense to turn some of your affiliate blog posts into infographics:

To keep your infographic from being overwhelmed with information, consider using a snippet of a larger post to act as a teaser. This can be a snapshot of your overall content, designed to get your audience clicking on those affiliate links.

Infographics are an excellent way to deliver quick, actionable content that's tailored for Instagram and similar platforms. Plus, there are plenty of tools you can use to create infographics quickly, such as Canva.

2. Take Your Photo Blog to Pinterest to Drive Traffic

Another growing platform, especially for affiliates, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.

The best part is that Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well:

Pinterest is a top platform for affiliates, since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.

2. Turn Blog Posts into Tweets

Tweets may seem hard to navigate at first, because you only get 280 characters to work with. However, Twitter is a great medium for affiliate-focused content and backlinks. For instance, you can integrate an affiliate link into viral tweets to generate more exposure.

To get your tweets noticed, add in some relevant hashtags and keywords, but try not to overdo it. As with other mediums, you may be seen as spammy, and people might skip over your tweets. Plus, while you now have double the character space, it’s still a tight fit to get your message across, add a backlink, and include tags:

That’s where Twitter threads come in handy. Now, you can add to a tweet easily by creating a thread, which is a string of connected messages. This makes translating longer content, such as a blog post, into a tweet much easier.

Don’t forget to connect your social media accounts as well, and link your blog to Twitter. With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. Click to Tweet enables you to add a link that helps your readers effortlessly share your content on Twitter.

3. Re-Publish Long-Form Content on Facebook or LinkedIn

With nearly 2.5 billion active users on Facebook, and almost 600 million users on LinkedIn, it makes sense to leverage both platforms. This means taking your affiliate marketing beyond basic Facebook advertising.

Both of these platforms lend themselves well to publishing longer content, also known as long-form content, such as posts and articles:

Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.

Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content on their own profiles and permits you to post content to your brand's page in order to grow your audience.

Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending more time on your pages and to attract more engagement:

This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.

Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority. Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.

Conclusion

While you might wish that recycling content were as simple as copying and pasting old media, you really do need to put effort into the transformation process. You want the quality of your affiliate content to be stellar on every platform.

By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:

  1. Use infographics to share information on Instagram faster and wider.
  2. Take blog media to Pinterest in order to drive traffic.
  3. Turn blog posts and affiliate links into tweets.
  4. Re-publish long-form content on platforms like Facebook and LinkedIn.

Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!

How Infographics Can Take Your Affiliate Program To New Heights

Whether you're recruiting new partners for your program or trying to help your current affiliates land sales, it's important to create content that's easily digestible. Sometimes, long articles or even social media posts may not be the easiest for leads to take in.

Infographics can make your data easier to understand. You can use them to promote your affiliate program offers to partners as well as share them to increase conversions and brand awareness.

In this article, we'll cover what infographics are and how they can benefit your affiliate program. We'll also share a few tips for creating and sharing them. Let's get started!

An Introduction to Infographics

An infographic is a combination of graphical or visual content and data. Often, they're used to display statistics or complex information without the need for large blocks of text:

An infographic comparing the speeds of land mammals.

The image above is just one example. In fact, infographics come in many forms, each with their own advantages. However, no matter which type you choose, there are many benefits to using them in your campaigns.

Some estimates suggest that the human brain can process visual information 60,000 times faster than text alone. Likewise, some people are simply hardwired to learn better from images.

Infographics can help leads not only when it comes to processing your data, numbers, and general information, but when retaining it, too. Increasingly, we live in an age of information, and the constant bombardment of facts and figures can be overwhelming.

For that reason, whether you’re looking to communicate statistics to potential partners or provide them with content they can use to land sales, infographics can be useful tools. Essentially, they’ll enable you to encapsulate data in a way that doesn’t create an information overload. 

How Infographics Can Benefit Your Affiliate Program (3 Key Ways)

Now that you understand why infographics are a popular method of sharing information, let’s look at how they can support your affiliate program specifically. From expanding your brand’s awareness to attracting potential partners, there are many ways to utilize this type of content.

1. Infographics Can Communicate What Your Program Offers to Potential Affiliates

If you want to show what your program can offer affiliates in a digestible way, consider using an infographic. As we mentioned, they can help you spread information without overwhelming people.

A well-chosen infographic can concisely break down the benefits of joining your program, as in the example below. In particular, you could mention your commission rates, bonuses, and any other rewards that come with being your partner, as well as earning statistics:

An infographic explaining the benefits of joining eUKhost's affiliate program.

Incorporating this information in an infographic can be advantageous if your program is looking to expand and recruit new affiliates. Additionally, infographics are excellent vehicles for calls to action (CTAs), which may engage someone looking to become a partner.

On their own, CTAs are already efficient tools to get that final click-through or conversion. However, including them in an infographic can make for a much more pleasing format to share. After all, visual content can be bright and cheerful and help you catch leads' eyes.

Plus, infographics can be created to match your program’s style and tone, and thus blend your CTA into a visual design that meshes with your brand.

With that in mind, you may consider posting an infographic on your affiliate recruitment landing page. You could also spread it across social media or use it to reach out to potential partners directly.

2. Affiliates Can Share Infographics In Their Promotions to Drive Conversions

When your program’s affiliates succeed, so does your brand. By giving your partners tools for promoting your products, you can help them drive more customers your way. 

One way to do just that is to supply them with visual content they can post on social media or add to their blogs' sidebars. When they have access to infographics, your affiliates will be able to share them across different platforms and potentially attract more conversions.

Of course, brand consistency is going to be key. That means your infographic should, as we mentioned, tie in with your content visually. Doing so may increase the attention that your affiliates and your products or services receive.

Though there are no certainties, a well-made infographic can drive traffic years after it’s made, and even double the number of visitors to your site. One way to share them with your affiliates is by using our Affiliate Royale plugin's banner feature.

Once you have the plugin installed and activated, simply go to Affiliate Royale > Links & Banners in your WordPress sidebar. Next, click the plus sign (+) to add a new banner:

Links and Banners page on the Affiliate Royal plugin.

Select Banner in the dropdown menu, then fill in the requisite fields, specifically the Target URL and Slug. Add your infographic as the image either with a URL or by uploading it from your computer:

Adding a banner via the Affiliate Royale plugin.

Then click on Update Links and Banners. After that, you can share your infographic with affiliates so they can use them to drive conversions.

3. Using Infographics On Social Media Could Increase Your Brand Awareness

Your affiliate program will always benefit from boosted click-through and traffic rates. Increased visibility across multiple platforms can help spread the word about your products or services.

That brings us to another beneficial aspect of infographics – they’re easy to share on various channels, including social media. Whether it’s Facebook, Twitter, Pinterest, or Instagram, visual content can draw users in and interest them in your brand:

An infographic about the two kinds of Starbucks iced coffee.

Relatable and well-thought-out infographics don’t just present content in a visual format. They include an intrinsically shareable quality that you can leverage for your program. When creating one, it may be a good idea to include your logo to build brand awareness as affiliates and their followers spread it across the web.

One of the greatest advantages of sharing promotional content on social media is that it can expand your visibility through no effort on your part as others re-tweet, re-post, or pin it. Ultimately, the wider your audience, the more likely you are to get those coveted click-throughs.

Don’t worry if you’re not a graphic designer. There are plenty of tools available to create social media-friendly infographics – tools such as Canva, PicMonkey, or Adobe Spark. They all include templates that will help you craft visual content for a variety of platforms.

Just remember to keep the visual content you create in line with your overall aesthetic. This way, you emphasize cohesion in your brand identity.

Conclusion

Infographics can be effective assets for an affiliate marketing program. They're versatile and can make data or information visually appealing and easy to digest.

Let's recap three of the benefits we discussed earlier in this article:

  1. Using infographics can promote your program's commissions and bonuses to potential partners.
  2. You can share infographics with your affiliates to help them boost your traffic and conversions.
  3. Your program's brand awareness could benefit from highly-shareable infographics for social media.

Do you have any questions about how you could use infographics for your affiliate marketing program? Let us know in the comments section below!

How to Run a Contest for Your Affiliates (And Why You Should)

Affiliate marketing doesn’t have to be all work for your affiliates. In fact, you should aim to mix things up from time to time. Otherwise, you might find that they become bored with your program, which can lead to a decrease in your profits. One of the best places where affiliate marketing can be seen into action is when Youtubers take the assistance of buying youtube views as there is no way around buying views on youtube or getting quick views on youtube to achieve quick popularity.

One smart way of motivating your members is by periodically running a contest. By tracking their performances and setting an end goal to strive for, you can more effectively engage your affiliates and boost your conversions in the process.

In this article, we’ll show you how to run a contest using Affiliate Royale, and explain what you’ll need to consider in order to pull it off successfully. Finally, we’ll discuss how you can track the results in order to find your winner. Let's go!

Why You Should Consider Running an Affiliate Contest

Running a contest for your affiliates isn't just a fun side project. In fact, it can motivate your affiliates to perform better, which can in turn help to increase your conversions and income.

A contest is something fun and different from the usual way of making money using affiliate marketing. It can spur on all of your affiliates to work harder in order to win, and in particular can inspire affiliates who may not have been very invested in your program recently.

To achieve this, all you really need to do is provide your affiliates with an incentive. This could be in the form of prizes or other rewards, which you can give to those who perform the best in response to set criteria.

Of course, you'll also want to make the contest and its current results visible to everybody. By showing the current standings, you'll be spurring on the contestants to perform even better.

Fortunately, both of these things are pretty easy to set up. Let's look at how you can create and run your affiliate contest.

How to Run a Contest for Your Affiliates (In 3 Steps)

If you want to start your own affiliate contest, Affiliate Royale is here to help. The following three steps are all you need in order to plan and execute a successful contest for your affiliates!

1. Specify Your Contest’s Goal and Prizes

Naturally, you first need to decide what the goal of the contest will be. The most obvious setup is to have affiliates compete for who can make the most sales within a given time frame. However, you could try something a little different instead, like seeing who can recruit the most new affiliates to your program.

You'll also need to come up with some worthwhile prizes. You'll need to find desirable rewards that make the contest worth the contestants' time and effort. What you decide to use depends on your budget and business, but the easiest option is usually to use items from your own stock. However, you could also get a sponsor for your contest, and have them supply the prizes.

Finally, you'll also want to consider the contest's duration. This will depend a lot on your business and the number of affiliates you have, but a month is usually an ideal period. It's also important that you make the start and end times very clear in advance and throughout the competition, so contestants can prepare sufficiently.

2. Provide Information and Resources to Your Affiliates

If you want your contest to be a success, you need to make people aware of it. This applies both before it starts, and all the way until the moment that winners are announced. Your dashboard in Affiliate Royale lets you communicate information about the contest:

The Affiliate Royale affiliate dashboard

Affiliate Royale also enables you to share links and banners that contestants can use during the competition. For example, if your contest revolves around selling particular products, you should make sure that you provide affiliates with resources to help them promote these products. This will ensure that they perform better, while also leveling the playing field.

Your dashboard is also the perfect place to share the current leaderboard during the contest. Here, you can show off the affiliates who are currently doing the best, which will motivate them and others to perform better and climb to the top. Just make sure that you update the standings often, so everyone will know how they stand.

3. Track Your Affiliates’ Performance Using Analytics

Of course, a crucial part of any contest is tracking the progress of the contestants. How you do this depends on the contest's objective. For example, if you want to see who has made the most referrals during a certain period, you can use Affiliate Royale's Top Referrers data:

A list of Top Referrers in Affiliate Royale.

However, if you're gauging who can recruit the most new affiliates, you could add a field to the affiliate sign-up page, letting newcomers indicate who referred them to the program.

Most importantly, your dashboard enables you to easily see who has won when the contest is over. You can then reach out to them and deliver their prizes. It's also a smart idea to feature the winners on your website in some manner. This will highlight their success, and motivate others to do better when the next contest rolls around!

Conclusion

Hosting a contest for your affiliates is not just a fun way of motivating them into performing better. It can also help increase your conversions, and bring new and old affiliates back into your roster. The key is to make sure your contest is set up correctly, and to track each affiliate’s performance throughout the process.

Fortunately, this is made simple with Affiliate Royale. Using our plugin, you can handle every aspect of your competition effortlessly. The following steps are all that's required for creating a successful contest:

  1. Specify your contest’s goal and prizes.
  2. Provide information and resources to your affiliates.
  3. Track your affiliates' performance using analytics.

Do you have any questions about running a contest for your affiliates? Let us know in the comments section below!

Why Being an Affiliate Marketer Doesn’t Have to Mean ‘Selling Out’

Affiliate marketing can be a lucrative prospect for any talented blogger. However, you may worry that using your blog to promote someone else’s products could be seen as ‘selling out'.

While it may seem like affiliate marketing and honest blogging are oil and water, the truth is quite the opposite. In fact, by sticking to your principles and staying open with your audience, you can see financial results from your hard work without harming your reputation.

In this article, we’ll explain how you can create a profitable and honest affiliate blog. Let’s get started!

A Brief Introduction to Affiliate Marketing

An affiliate link for the film Spider-Man: Homecoming.

Affiliate links, such as this one from the film blog BirthMoviesDeath, let you provide value to your users in an honest fashion.

If you want to monetize your blog, affiliate marketing is one of the easiest and best techniques. As an affiliate marketer, you'll link to another business' products on your site. When somebody clicks on one of those links and ends up making a purchase, you'll be paid a commission that's usually relative to the item's total cost.

You can probably imagine how this technique could work well on a blog. You can include affiliate links in your posts, feature specific products, or even write product reviews. However, while becoming an affiliate can certainly be lucrative, a prevalent myth claims that doing so is akin to ‘selling out'. After all, if you're making money by promoting products and services, surely that makes you untrustworthy?

However, this is far from the truth. In fact, you stand to gain a lot more by being honest, rather than blindly using affiliate marketing to make a quick buck. Let's talk about how to approach this type of marketing with integrity.

3 Ways You Can Be an Affiliate Marketer Without Selling Out

Below, we'll look at three ways you can use affiliate marketing without compromising your principles. Keep these recommendations in mind to create a trustworthy and profitable affiliate blog!

1. Create Honest and Informative Content

Your number-one priority should always be to produce the best content possible. The quality of your content is what encourages readers to come back to your blog. Plus, it helps to determine how highly your site is ranked by Google.

If your site doesn't offer posts that people want to read, you won't be able to find an audience in the first place. Many blogs make this mistake, churning out content just to spread affiliate links, and it's rarely effective. Instead, you'll want to focus on writing high-quality posts that offer value to your readers.

What's more, being an affiliate marketer is not about simply praising every single product. You should always write honestly, especially if you create product reviews. Readers will want to hear your actual thoughts, so by being upfront about an item's pros and cons, you can provide value while still driving traffic through your affiliate links.

Finally, it's also important that you disclose your affiliate links clearly throughout your site. This is a key factor in whether or not visitors will find you trustworthy.

2. Feature Products That You Use Personally

One of the best things about affiliate marketing is how it enables you to pick and choose which products and programs you want to work with. Often, the smartest strategy is to focus on products that you use personally.

For example, let's say you run a beauty blog. You could write about the beauty products you use, discussing them earnestly while including affiliate links where appropriate. This gives your readers an accurate appraisal, while also letting them easily purchase the items they find appealing.

Thanks to this technique, your blog posts will offer more quality to your readers due to your first-hand knowledge. Plus, you can remain honest in your reviews. People can usually tell when they're being sold something the marketer doesn't actually believe in, so this approach helps you avoid coming across as a mouthpiece for another brand.

3. Don’t Do It Just for the Money

While earning money is naturally the main reason to use any type of marketing, it's not always the best strategy to focus solely on this aspect. First of all, affiliate marketing takes a lot of work, especially in the beginning. You will need to put in plenty of time and effort before you see significant financial rewards.

As such, it's important that you enjoy creating your affiliate content. If you work in a niche that you don't care about, or you resent the work involved, you probably won't last long.

Many marketers make the mistake of only focusing on how much money they can make. This usually leads to half-baked sites that essentially serve as billboards for other brands, providing little real value to readers. This is the exact opposite of what you want your affiliate blog to become.

The most important thing to remember is that affiliate marketing shouldn't change how you approach your content. Your greatest asset will always be your own skills, knowledge, and imagination. If you stick with what you're already good at, affiliate marketing gives you the opportunity to turn your creativity into an honest and lucrative venture.

Conclusion

As a blogger, monetizing your work can be difficult without making compromises. However, implementing affiliate marketing on your blog doesn’t have to mean selling out. In fact, if you do it right, you can be both honest with your audience and make a tidy profit at the same time.

To get started with affiliate marketing in an effective and upfront way, you’ll want to:

  1. Create honest and informative content.
  2. Feature products that you use personally.
  3. Don’t do it just for the money.

Do you have any questions about how to get started with affiliate marketing? Let us know in the comments section below!

How to Test Your Affiliate Royale Program (And Why You Should)

Once you’ve finished setting up a program with Affiliate Royale, you might be itching to launch it right away. However, there may still be unforeseen issues that you've missed. Having to deal with these problems when your program is already running can be disastrous to your bottom line.

For this reason, it’s very important to ensure that your program works exactly as you expect before you launch it. This means testing every element and step thoroughly. You need to make sure that nothing is left to chance, in order to have a frictionless launch.

In this article, we’ll show you how to test drive your Affiliate Royale program. Let’s get to work!

Why It’s Important to Test Your Affiliate Royale Program

The Affiliate Royale plugin.

If you've used Affiliate Royale to create your own affiliate program, you will doubtless be eager to get it off the ground. However, while we're sure that you've spent a lot of time making sure to configure all aspects of the program correctly, it's difficult to account for everything that might go wrong.

This is why testing is so important, especially when it comes to affiliate programs. If you don't thoroughly evaluate your program, you may end up leaving in issues that could cause significant problems once affiliates start using it. For instance, you could find that the wrong commission rates are being applied, or that clicks are not registering properly.

Having to fix these issues later on can disrupt your program, frustrate your affiliates, and cost you both financially and professionally. Thankfully, testing doesn't have to be complicated. Affiliate Royale makes the process relatively simple, so you can spot and deal with any unexpected issues well in advance of your launch date.

How to Test Your Affiliate Royale Program (In 4 Steps)

Now, let's look at a simple but effective way that you can test your affiliate program. For this to work, you'll obviously need to have a program set up using Affiliate Royale first.

As part of this test, you'll be completing a test purchase to make sure that it registers correctly. We'll be using a WooCommerce-powered site in our example, but keep in mind that Affiliate Royale also supports a number of other e-commerce platforms.

1. Set Up an Affiliate Link

First of all, you'll need to create at least one affiliate link (or banner). To do this, access Affiliate Royale > Links & Banners in your admin dashboard:

Creating affiliate links in Affiliate Royale.

If you have no links yet, click on the plus button to add one. You can then enter the URL you want to use:

Adding a new affiliate link.

Once you've done that, click on Update Links & Banners to save your link. After that, it's time to use this link to test your program!

2. Create a Dummy Affiliate Account

In order to test that your program works correctly, you'll need to create a new user. This will be a dummy account that represents an affiliate, so you'll want to set the user role to Subscriber:

Creating a new Subscriber account in WordPress.

Since this account is only for your benefit, you can set it up with fake details. You obviously don't need to send an email notification either. Just remember to save the password!

Once you've added this user, sign out of your own admin account, and sign in using the test account. Then navigate to your affiliate dashboard, where you'll see the link you just created:

An affiliate link as it appears in the Affiliate Royale dashboard.

Copy this link, and then sign out of your dummy account. It's very important that you do this, as you cannot be logged in to the affiliate account when using the link.

3. Make a Purchase

Once you've logged out of all your WordPress accounts, open up a new browser window. Use it to access your site, by pasting the dummy account's affiliate link into the browser bar.

Next, complete a purchase like normal. Naturally, you won't need to honor this purchase, so you can use any payment method you want. Remember that if you select Cash on Delivery or a similar option, you'll need to manually complete the order before it will be recorded properly:

Making a purchase in WooCommerce.

If everything is working so far, you're on the right track. However, it's now time to see if the affiliate link recorded the purchase properly.

4. Check to Ensure That the Purchase Was Recorded Correctly

Now, we're going to see if the affiliate link worked as expected, for both the dummy affiliate and for the admin user (i.e. you). Let's start with the affiliate, so sign in using your dummy account details once again. Then open your Stats, where you'll see the amount of clicks and sales your links have accrued.

If everything has gone according to plan, you'll see your purchase appear next to today's date:

The stats for an affiliate, showing 2 clicks and 1 purchase.

If it doesn't show up, the purchase may not have been properly completed. You can check this by signing in with your admin user account and examining the order. However, if it does appear, you'll know that the link functioned perfectly.

Next up, you need to check to make sure the link is also working for program admins. Log out your affiliate account, and log in using your own credentials. Then, check your Reports to see if the transaction was recorded:

The statistics in Affiliate Royale, showing 2 clicks and 1 purchase.

Again, if the order does not appear, you may need to ensure that the link has been properly configured with the correct target URL. You should also make sure that you were definitely signed out of your accounts when you used the link.

If the report does show the transaction (which it should), then congratulations! Your affiliate program and links are working as expected, and you should be ready to launch.

Conclusion

Once you’ve created your Affiliate Royale program, you still have one step left to take. To avoid frustrating your affiliates and experiencing nasty surprises down the line, you'll want to spend some time testing your program before launch. That way, you can rest assured that it is performing as you'd expect.

In this guide, we’ve covered the steps necessary to test a program created with Affiliate Royale. You’ll want to:

  1. Set up an affiliate link.
  2. Create a dummy affiliate account.
  3. Make a purchase.
  4. Check to ensure that the purchase was recorded correctly.

Do you have any questions about testing your affiliate program? Let us know in the comments section below!

3 Ways to Find the Right Affiliates to Market Your Products

Once your affiliate program is ready to go, you need to find marketers who will spread the word about your products and services. Since your program stands or falls based on the performance of your affiliates, it’s important that they’re committed, hard-working, and able to leverage their audiences to support you.

Fortunately, finding quality affiliates doesn’t have to be challenging. All you need to do is be proactive, and know how and where to look. Especially if you’ve already settled on a profitable niche and prepared a customer profile, the process can be fairly simple.

In this article, we’ll talk about why finding and attracting the right affiliate marketers is important. We’ll also discuss how you can go about persuading them to join your program. Let’s get started!

What to Look for When Choosing Affiliates for Your Program

Did you know that 5% of affiliates bring in 95% of a program's income? As such, finding quality affiliates who can pull their weight is a crucial element in running a successful affiliate program.

When looking for affiliates, you should aim to find experienced marketers, preferably those who already have established audiences. They need to be eager to work, and know the ins-and-outs of your industry or niche. This will make it much easier to slot them into your program and see results right away. Plus, it will all but guarantee that they'll bring quality leads your way. Of course, finding affiliates like this may seem like a tall order – but it's easier than you might think.

3 Ways to Find the Right Affiliates to Market Your Products

Throughout the next few sections, we'll look at the best ways of finding ideal affiliates for your program. Bear in mind that this is by no means a comprehensive list, nor should you rely on only a few methods. Instead, consider these techniques a solid starting point for locating potential affiliate marketers, which you can branch out from over time.

1. Reach Out to Niche ‘Tastemakers’

A ‘tastemaker' is a person with influence within a particular niche. While they could be a celebrity, a tastemaker can also be a regular person with a lot of authority in your industry, or with a large online following. They could even be someone with a well-read review blog, or a popular vlogging channel:

A post made by the Instagram account hudabeauty showing a makeup swatch.

What connects all tastemakers is that their audiences look to them for advice. One such example is Majestic Casual, a curator project that shares music on YouTube:

The Majestic Casual channel on YouTube.

The channel has over 1.5 billion views and nearly 4 million subscribers. The creators have also monetized their content for upwards of $1.2 million, by sharing links to the music they upload.

Working with such a tastemaker is also known as ‘influencer marketing’ and can offer you many benefits. For one, they already have a built-in audience that you can leverage by encouraging them to showcase your products. They can also lend credibility to your products and services, as their audience trusts them to only recommend high-quality items.

Approaching someone with this kind of platform is usually easier than you might expect. Many will already be affiliate marketers, and as such provide easy means of contacting them about potential new partnerships. To get them on board, what's most important is to ensure that you offer them a good deal. For instance, you can use Affiliate Royale's commission tiers to encourage them to join your program.

2. Leverage Social Media to Your Advantage

Social media is an invaluable tool for any affiliate program. For one, it's where you have the chance to really get the word out about your program. If you've built up an audience for your business, you probably already have some followers who are invested in your brand, and could be encouraged to join your program right away.

You can also find potential affiliates yourself by searching through hashtags on Twitter and Instagram. Look for users who are already engaging in topics relevant to your business. You can then reach out personally to see if they'd be interested in joining your program. This process also makes it easy for you to vet candidates to make sure they match your requirements, since you can check out their content and online presence in advance.

Another option is to join an affiliate group on Facebook:

a Facebook group called Best Affiliate Marketing Programs.

Bear in mind that you should use these groups organically, and not just go in aiming to promote your own program. This is frowned upon, and will likely get you kicked out. Instead, network honestly and be clear about your goals. This will help you attract affiliates who are truly willing to collaborate.

3. Attend Affiliate Conferences

Last but not least, affiliate conferences are events where both program owners and marketers come to view speakers, take part in various activities, and network. That last aspect makes them a perfect opportunity for you to find willing and experienced affiliates. Plus, these conferences give both you and your potential collaborators the chance to meet face-to-face to create a genuine connection.

Two of the most popular conferences are Affiliate Summit and Affiliate World:

The Affiliate World conference's home page.

However, there are dozens of these events happening all over the world. Once you've found one you'd like to attend, the best way to proceed is by treating it as an opportunity to network. Focus on talks and meet-ups where you can chat with people in the same industry and niche. In addition, keep an open mind and be genuine with the people you meet. This will endear you and your program to potential affiliates and partners alike.

Conclusion

Your affiliate program can never have too many marketers. That’s why you shouldn't get complacent in your search to find new affiliates. By using the right channels, you can ensure that you always have the means to expand your roster of talented affiliates when needed.

In this article, we’ve covered some of the ways you can find new, quality affiliates for your program. While these are certainly not the only methods, they’re a good place to start:

  1. Reach out to niche ‘tastemakers’.
  2. Leverage social media to your advantage.
  3. Attend affiliate conferences.

Do you have any questions about how to find new affiliates marketers for your program? Let us know in the comments section below!