How To Utilize Split Testing In Your Affiliate Program

When it comes to affiliate promotions, you might assume you know how your customers will respond to your ads based on the basic research you’ve done for your business. However, to really understand your customers’ behavior, you’ll have to do a bit more digging. That’s why testing out different promotional methods is critical.

Split testing offers a unique opportunity to understand your customers’ behavior and how they respond to different advertising and promotional methods. Not only does this method allow you the opportunity to increase your viewership, but it teaches you how to better approach potential affiliate partners and customers, resulting in increased engagement and conversions.

In this post, we’ll explain what split testing is, how to implement the method in your affiliate marketing efforts, and just how effective it is for recruiting new members to your affiliate program.

Manage your affiliates with ease using Affiliate Royale. Sign up now!

What Exactly is Split Testing?

Split testing is the process of testing different versions of a website, copy, ad, or piece of content to see which one works best for your audience.

For example, let’s say that you’re testing out different ways to collect feedback from your customers. One method may be to create a popup form asking for feedback on your website. Another method may be to simply add a call-to-action (CTA) button on your website linking to a survey form. 

As time goes on, you track both methods so you can see which one gets more clicks and/or engagement. Based on the results of your test, you know which method your audience is more responsive to, so you know how to approach your promotions in the future.

Why Is Split Testing So Important?

Although it may seem like enough to just research and take tips and methods from other online businesses, it’s important to understand that every business is different, and each one has its own specific audience. So, rather than just copying and pasting other methods, it’s wise to take the time to test out different methods and tweak them so that they work best for your brand.

How To Start Split Testing In Your Affiliate Marketing Program 

Ready to start implementing split testing into your affiliate marketing efforts, but aren’t sure how to get started? Here are a few things you can do to hit the ground running:

  • Find out how customers are interacting with your website. Before you start split testing, you need to know what to test, right? So take some time and analyze your website data to learn how your customers are currently engaging with your site and what pages or CTAs could use tweaking. Tools like MonsterInsights and Google Analytics are great resources to help you tease out this information.
  • Determine how long to perform the test. Based on your goals and the data you gathered, decide how long the split test should last. Depending on the type of activity you’re analyzing, you can experiment for anywhere from seven days to three months. If you’re looking to track engagement, you may be able to opt for a shorter time span. However, if conversions are what you’re looking for, extend your test for a month or longer.
  • Let the test run its course. As your split test is running, you may notice a few adjustments that can be made before the trial is over, however, do NOT change right away! To ensure you get accurate results and a fair split test, you don’t want to suddenly switch things up. Let the test run through completely, and take notes so you can make changes afterward.
  • Focus on one or just a few larger elements at a time. You never want to overwhelm yourself with too many test items at once. By focusing on one or just a few large elements at a time, you’ll save yourself time and frustration in the long run. Focus on things such as headline format, images, or colors one at a time, and build on each element from there. Then, once you have the foundation of your content created, you can start performing multivariate testing and analyzing multiple smaller elements at once.
  • Be open to future split testing. Once you’ve completed your first split test, you’re not finished! The great thing about marketing is that there’s always something new to learn from your customers, so never stop testing and experimenting for the success of your online business.

Split Testing Tools For WordPress Websites

Gone are the days of having to manually track links, clicks, and customer engagement on your website. Now, there are several tools built specifically to help WordPress users split test and accurately and effectively track progress.

Nelio AB Testing 

This is a freemium WordPress plugin that prides itself on being “the most powerful and versatile conversion optimization service for WordPress.” Using the tool, you can split test landing pages, website themes, contact forms, and more. If you’re not ready to pay for this plugin, there is a free version for lower traffic websites. 

Divi Leads 

If you’re at all familiar with website themes and page builders, you’ve probably heard of Divi. Divi is a powerful visual page builder that allows users to create custom WordPress websites using a drag and drop interface. What many people may not realize is that Divi includes Divi Leads, which allows you to create and showcase different versions of your web pages to customers for split testing. Divi Leads tracks the progress of both versions and shows you which one performed best. Then, you simply pick the higher-performing option to use on your website. 

Pretty Links

Pretty Links is mainly known as a link shortening tool, however, this WordPress plugin also offers a split testing option. It allows you to create shortened links for the website pages or content that you would like to test, then gives you access to the data using the Split Test Report option under the links in your Pretty Links section in WordPress.

Help your affiliate program reach new heights with Affiliate Royale. Get started today!

The Takeaway

Your affiliate website’s content is a key component of your online business’ overall marketing strategy and success, which is why it’s so important to know what works best for your customers. 

Rather than depending solely on guesswork or taking tips and copying methods from other businesses, why not take some time to use split testing, and see what your audience really gravitates toward? Keep our tips in mind, and you’ll be able to successfully split test content for your business and bring in more affiliates and customers for your business!

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Is My Affiliate Program Performing Well? How To Tell

You have your affiliate program up and ready to go, your affiliates are working hard, and things are going great—or are they?

How can you know for sure that your affiliate program is really performing at its best? How do you determine whether or not you need to change your onboarding strategy or seek new affiliates?

In this post, we’ll help you figure out if your affiliate program is really as successful as you think by cluing you in on a few key things to look for and offering up a handful of tips on how to improve.

Managing your affiliate program is easy with Affiliate Royale. Try it out for yourself today!

Why Is Tracking Affiliate Program Performance Important?

Measuring performance is a vital part of your success as a business owner. Setting goals in your business is a great way to track your progress and highlight key places where your small business can grow and develop. 

After all, the last thing you want to do is waste valuable time, energy, and money on campaigns and other marketing efforts without any sort of strategic goal or benchmark to reference.

Accurate, Updated Website

Is your website accurate and up-to-date? There’s nothing worse than an affiliate program website that features outdated information. If visitors go to your website and notice that your information hasn’t been updated in a long time, or your site seems neglected in any way, potential affiliates will be turned off and not want to work with you.

Read More: How to Choose the Right Keywords for Optimizing Your Website’s Content

Affiliate Program Quality

An affiliate program is only as good as the entities supporting it. This is not to say that you’ve got to have a program full of top-tier affiliates, but are those affiliates you do have in your program performing to the best of their ability? 

Be sure to pay attention to your affiliates and monitor their behaviors. Do you notice a number of inactive affiliates? How much traffic is each affiliate generating? These are important questions to ask and analyze on a regular basis. 

Read More: 3 Ways That Micro-Influencers Can Benefit You

Promotion Performance

To achieve success, affiliate programs require time to plan, schedule, and implement promotions together with affiliates. By tracking click-throughs to your website and measuring online sales, you’ll be able to determine how well your promotions are working.

You’ll also begin to understand what percentage of each promotion’s progress can be attributed to your affiliates. This information will give you important insight into the value each affiliate is bringing to the table. 

Read More: 10 Ways to Prepare Affiliates for Online Promotions

Affiliate Communication

Another excellent way to ensure your affiliate program is performing at its best is to pay special attention to how you’re communicating with the individuals in your program. How often do you reach out to your affiliates? Do you offer personalized communication? How is your support team performing? Do you give your affiliates an adequate amount of information to properly promote your online business?

Read More: 4 Strategies for Keeping Your Affiliates Happy

Continuing Education

There’s nothing more powerful than a company whose culture is based on a desire to constantly try and learn new things. Combine that with affiliate partners who seek to do the same, and you have a recipe for success. 

How often are your company and its affiliates taking time to learn about the latest news and trends in the field? Are you helping your affiliates continue to grow in their knowledge of your business and industry? Addressing these areas of education will go a long way toward strengthening your business over time.

Read More: Why Industry Knowledge Is Vital for Affiliate Programs

KPIs to Keep In Your Back Pocket

KPIs, or Key performance indicators, are measures of performance that can help you evaluate the success of a specific campaign or your business as a whole. Carefully tracking KPIs allows you to determine how healthy your company is and how your efforts are helping or hurting its progress.

Here are a few KPIs to keep in mind as you grow your affiliate program:

  • Click-Through Rate (CTR). Your CTR is the number of clicks on links or ads generated by affiliates on your website. This KPI helps you see which affiliates are actively working and how effective they actually are.
  • Conversion Rate. The conversion rate refers to the sales your business is achieving from affiliate-generated traffic. This metric helps you track the success of your promotions.
  • Cost Per Click/Lead. The cost per click is the average amount of money you spend each time your affiliate generates click-throughs to your site or each time affiliate traffic generates a lead.
  • Customer Lifetime Value (CLV). This KPI helps you understand how valuable your long-term customer relationships are and how effective your affiliates are at generating these types of relationships. 
  • Churn Rate. Your business’ churn rate measures the number of customers who visit your online business’ website but don’t wind up becoming repeat customers or who cancel services or memberships. An easy way to calculate churn rate is by using this formula: Customers Lost in a Given Period / Original Number of Customers at the Start of the Period = Customer Churn Rate.

The Takeaway

Your affiliate program depends on the success of your affiliates. That is, for your business to do well, your affiliates need to do well. Two of the best ways you can help them succeed is by paying attention to key performance indicators and doing your part to make sure that they have what they need to be successful at their part.

Tracking your affiliates’ performance, keeping up your end of the bargain by staying in contact with them, offering plenty of resources, and giving your affiliates a great product to promote are all simple but powerful ways you can keep your business moving forward.

Create your own affiliate marketing program quickly and easily with Affiliate Royale – get started today!

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How to Convert Customers Into Loyal Affiliates

Bringing in new affiliates means opening up your business to an even larger pool of customers. Whether you’re new to affiliate marketing or a seasoned professional, finding people to promote your business is hard work, but it can definitely pay off in the long run.

If your business has existing customers, you already have a group of people you can look to as potential affiliates. Think about it: your customers already have experience with your online business, and they know the value your small business brings to the table. Why wouldn’t they be the ideal people to help you promote it?!

In this post, we'll give you a few tips on how to convert your customers to loyal and productive advocates in your affiliate marketing program.

Get The Word Out

The first step toward bringing current customers into your affiliate program is to let them know you have an affiliate program in the first place. Here are a few tips on how to promote the program to your customers:

  1. Use Emails. Send emails out to your customers to let them know about the affiliate program and what they can get out of it if they join.
  2. Promote on Social Media. Use your social media profiles to let your customers and other loyal followers know that they can become affiliate partners with your online business.
  3. Incorporate Banners. Use banners on your website to emphasize your affiliate program, show people how to join, and show them the benefits of joining.
  4. Blog Posts. Write blog posts to announce your affiliate program. You can also use your blog to explain how the program works. Include CTAs within the posts to entice customers to join.

Offer Plenty of Details

Another great way to persuade customers to join your affiliate program is to be completely transparent, and give plenty of details to help them make their decision.

Include information such as commission rate, the purpose behind your program, types of content affiliates will be expected to use, and requirements for the program: Do customers need a certain amount of followers? Do they need to have a certain social media platform? Will there be an approval process for them to join?

Offer Stellar Customer Service

When you start an online business, you quickly learn that customer service is vital to the success of the business. For many customers, great customer service is the factor that helps them decide whether or not to work with your company.

Not only will great customer service get customers on board in the first place, it'll also be another example for your affiliates to use when they refer your company to other customers.

Offer Freebies and Surprise Deals

It’s no secret that all consumers love discounts and free stuff! Customers who have not yet decided to make a purchase with your business are more likely to do so when a coupon is involved. And customers are more likely to make another purchase when a discount is involved.

Not only does this increase your business’ revenue, but it's another excellent way to get people talking about you and how awesome your business is. And that means more potential affiliates.

Personalize Your Business

There’s nothing more attractive to customers than a business that knows who they are. Consumers are naturally attracted to brands that offer a personalized feel and show that they genuinely care about their customers.

Recognizing special events, such as customer birthdays and business anniversaries, and including customers' names in emails are all excellent ways to add a personal touch.

Actively Ask for Feedback

You can’t read minds, so make sure you have methods in place to get feedback from your customers. Asking for testimonials, offering surveys, and having suggestion boxes are great ways to see what your customers have to say about your business and keep the lines of communication open.

And if your customers see that you are asking for feedback and acting on that feedback, they're more likely to stick with your business and want to tell others about it. 

Analyze the Data

The importance of analytics can't be emphasized enough. Any time a customer makes a purchase with your online business, you should have a system in place to see how they found your business, what pages were viewed, which products or services were purchased, and more.

You can use this information to understand the best ways to target and recruit customers. You can also use it to convert them into affiliate partners and help you improve your customers’ experience with your business.

Segment Your Lists

As your email list grows, you'll quickly find that you need segmented lists to serve different purposes in your business. You can create lists for subscribers by subscription level or purchase amount, or you can base lists on how often they interact with your customer support team.

You can use these lists to customize your messaging and cater to your customers on a more personal level, based on their interactions with your small business.

Reach Out

Last but not least, reach out to your customers personally. Watch for interactions with online mentions of your business, and make sure to engage.

Let’s say you wrote a blog post about your affiliate program and created a Click-to-Tweet link for your readers to share on social media. Any time a customer tweets that message out, be sure to like their Tweet and thank them. You can even encourage them to join your affiliate program.

Not only will they be impressed that your company actually noticed their Tweet, but they’ll be more likely to look into your affiliate program and join your team.

Gathering affiliates for your program requires some elbow grease, but it isn't impossible, especially when you already have customers actively participating in your business. We hope you'll keep these tips in mind and build an affiliate program that will take your business to new heights!

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3 Ways That Micro-Influencers Can Benefit You

When it comes to affiliate marketing, it's tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing.

That’s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent marketing opportunities but are less likely to expect large commissions.

In this article, we'll introduce you to what a micro-influencer is. Then, we'll discuss some of the benefits of working with them and how you can recruit them. Let's get started!

An Introduction to Micro-Influencers

As you may already know, an influencer is someone who has a large following on social media and uses their influence to promote products for brands. They're one type of affiliate you might recruit for your program.

Micro-influencers have anywhere from 1,000 to 100,000 followers, compared with macro-influencers whose audiences tend to scale up into the millions:

A micro-influencer's social media page.

However, even a relatively small following can be leveraged to promote your brand. These accounts offer their own unique benefits over working with large-scale influencers.

In fact, the popularity of micro-influencers is on the rise. Even huge names such as Adobe have worked on campaigns with this type of affiliate. 

One of the advantages of working with micro-influencers is that they tend to have very niche audiences. Often, they have a specialized focus on subjects such as parenting, gaming, or fashion. As a result, they’ve established credibility amongst their followers as experts in their areas of specialty.

3 Ways Micro-Influencers Can Benefit You

They may not have the numbers of other potential affiliates, but micro-influencers have their own unique qualities. Here are three ways that working with them can help give your brand a boost.

1. Working With Micro-Influencers Can Be Cost Effective

Working with influencers requires paying them commissions for promoting your products. While this is fair and usually an approachable strategy for many brands, it is still an expense you have to factor into your budget.

The costs of working with influencers can be determined by a number of factors, including follower counts or average views on video platforms such as YouTube. Often, the larger these figures are, the more you can expect to pay for an endorsement. 

That’s where micro-influencers come into play. Without serious expense on your part, they can maximize campaigns for your affiliate program. This could represent significant savings on your end and offer an excellent return on investment (ROI). 

2. You Can Tap Into Niche Audiences

We mentioned in passing that micro-influencers usually target niche audiences. This means they're able to act as a direct line to quality leads who are likely to be interested in your products.

While macro-influencers can put your name in front of a large number of people, chances are only a percentage of their followers will actually be interested in your products. Working with smaller scale partners whose audiences are already interested in your niche can sometimes result in more conversions.

By working with micro-influencers in your industry, you can leverage their existing credibility for your brand. However, this requires you to be intentional and attentive when seeking affiliates for your program. For instance, if your brand sells tools to manage stock options, a beauty blogger may not be the best fit.

3. Micro-Influencers May Encourage Higher Engagement Rates

Over the years, advertising has had to change drastically. Each generation is different, and neither Millennials nor members of Generation Z respond well to traditional broadcast marketing methods. Instead, they seem to crave authenticity.

Micro-influencers often provide this element. A strong indicator of a potential partner's success in this area is the level of engagement or interaction on their accounts. That means quality comments in addition to standard likes and shares.

It may seem counterintuitive, but larger accounts often don’t see the same meaningful engagement smaller ones do. Whether that’s because people feel they can relate more to creators with fewer followers, or because they appear more authentic, ultimately, micro-influencers can lead to more conversions than macro ones.

With that in mind, try not to be swayed by audience size alone when recruiting affiliates. After all, it’s easy to buy thousands of followers, but harder to elicit genuine responses. To ensure an influencer actually has sway over their viewers, consider checking their comments section to see if real people regularly reply to their content.

How to Recruit Micro-Influencers for Your Affiliate Marketing Program

Finding micro-influencers is quite similar to locating affiliates with larger followings. In particular, you could search hashtags on social media platforms such as on Twitter and Instagram, and use Google as well. These can be excellent starting points for finding prospective partners.

As an extra measure, you may also want to try utilizing an influencer research tool, such as Upfluence. It’s free and easy to use:

The homepage of the influencer research tool Upfluence.

To begin, click on the Get Started button. A popup will appear, and you’ll need to supply pertinent information that Upfluence will use to find relevant candidates:

The submission form used by Upfluence.

Most importantly, fill in your company type, industry, and the type of services you’re looking for. Once you finish setting up your account, you'll be able to search Upfluence's influencer database using advanced filters, including community size.

Of course, finding the right micro-influencers is only the first step. You’ll still need to offer attractive compensation to create viable partnerships.

You can set up commission tiers and rates through our Affiliate Royale plugin. Once you've installed and activated it, simply look for the Affiliate Royale menu in the left-hand menu of your dashboard.

Then go to Options > Commission Settings and create your commission rates. If you want multiple tiers, you can add them by clicking on the Add Levels button. Then, before you navigate away, click on Update Options to save your new rates:

The commission settings page of the Affiliate Royale plugin.

If you're hoping to work with macro and micro-influencers, this can be an easy way to set up different commission levels based on the number of followers your affiliates have.

Conclusion

Micro-influencers can benefit your affiliate marketing program in many ways. They represent a growing section of the internet that can invigorate your social media presence. Whether you want more clicks, an expanded audience, or greater engagement, working with these small-scale creators may be in your best interest.

In this article, we covered three ways micro-influencers can benefit your affiliate program:

  1. Working with micro-influencers can be cost-effective.
  2. You can tap into niche audiences.
  3. Micro-influencers may encourage higher engagement rates.

Do you have any questions about working with micro-influencers for your affiliate marketing program? Let us know in the comments section below!

How to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There's a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it's important to make sure you're investing in partnerships that can actually bring in new leads and land conversions for your business.

That's why the 80/20 rule could be beneficial to your marketing strategy. It's a principle of thought that says 80 percent of sales come from 20 percent of your partners. By applying it to your program, you may be able to optimize it to maximize your return on investment (ROI).

In this article, we'll take a look at what the 80/20 rule is, and why it matters to affiliate marketing. Then, we'll offer tips on how you can apply it to improve your program. Let's get started!

An Introduction to the 80/20 Rule in Affiliate Marketing

Also called the Pareto Principle, the 80/20 rule can apply to many different areas, including affiliate marketing. In short, it states that 20 percent of your input results in 80 percent of your output. In other words, a small portion of your investment may, in fact, generate the bulk of your returns.

In affiliate marketing, this translates to 20 percent of your partnerships producing 80 percent of the sales for your program. With a discerning eye, you can determine who your top sellers are so you can reward them and encourage their efforts.

Similarly, by identifying the 80 percent who don’t perform as well, you can figure out how to work with them in a way that isn't a drain on your marketing budget. This might mean lower commission rates or fewer free samples of your products. 

Furthermore, by using the 80/20 rule, you can determine which of your partners consistently underperform, and reconsider whether doing business with them is worthwhile. In turn, this can free up resources to reinvest in those who are bringing in the bulk of your affiliate sales.

How to Use the 80/20 Rule to Improve Your Affiliate Marketing Program (3 Key Tips)

By applying the 80/20 rule, you have little to lose and much to gain. After all, it’s a widely acknowledged observation that has a strong application in any financial setting. Here are three ways you can incorporate it into your affiliate marketing strategy.

1. Use a Tracking System to Monitor Conversions and Find Your Top Affiliates

Before you can reward top-performing affiliates, you have to figure out who they are. According to the 80/20 rule, you should be able to do this by looking at conversion rate data and identifying the fifth of your affiliates who land the most sales.

With a plugin such as Affiliate Royale, you’ll be able to analyze valuable data to understand how the 80/20 rule applies to your program. By creating unique links for each partner, it's possible to see who your top earners are, and who isn't bringing in as much revenue: 

Graph displaying affiliate statistics in an Affiliate Royale report.

Once you've installed the plugin, simply navigate to your WordPress admin sidebar and click on Affiliate Royale > Reports to see the number of click-throughs, unique views, and sales for a given time period. You can also view a list of specific transactions and look to see which partners' names appear most frequently.

2. Reward Top-Performing Affiliates to Encourage Their Efforts

The success of your program can depend on the satisfaction of your affiliates. If they don't feel like their hard work is being adequately recognized, you could see a drop in their productivity.

Suitable rewards can not only help you to avoid that situation but could even motivate your affiliates to continually strive for more sales. Over time, it might also cultivate a greater sense of loyalty to your program.

With the 80/20 rule in effect, you can focus on acknowledging the top 20 percent of your affiliates. This will encourage your less successful partners to improve their sales rates, while also motivating high-performers to maintain their spots.

There are many ways to reward affiliates. One of the most common is to use tiered commissions. This involves giving partners a larger percentage of each sale once they reach a certain number of conversions per month.

For instance, affiliates who make five sales or less per month may only receive a ten percent commission. However, those who land 50 conversions may earn 40 percent of the resulting revenue.

One of the easiest ways to set up tiered commissions is with our plugin. To do so, go to the back end of your WordPress site and click on Affiliate Royale > Options > Commission:

Commission settings in the Affiliate Royale plugin.

Using this page gives you the option to create multiple commission levels with varying rates by clicking on the Add Level button and typing the corresponding percentage into the relevant field.

Another way to add a little fun to your rewards is to run an affiliate contest. The criteria are up to you, but a sales or recruitment target over a set period of time is an easy option. Prizes could include money, free products or services, or even a vacation.

3. Focus Your Promotional Resources on Your Program’s Best Affiliates

Just as commission levels help you focus your monetary rewards on your top sellers, the 80/20 rule can help you use your promotional resources more effectively, too. In particular, you may want to prioritize sharing free products or exclusive coupon codes with the affiliates who have generated the most revenue.

To get started, consider what promotional resources your program is currently using. Some common examples include:

  • Coupon codes: These are discounts affiliates can pass along to their audience.
  • Free products: You may send affiliates free samples or items for them to review.
  • Giveaways: This may be a single item or a bundle that affiliates promote to their audiences, usually as a prize for a contest or random drawing.

These resources can help expose potential customers to your products and encourage sales with exclusive offers. However, handing out items for free is a drain on your revenue, and giving coupons to every affiliate's followers could lead to over-discounting.

Research is important when providing these to affiliates. You might approach this as you would when deciding commission rates by scoping out your competition and considering your budget. This can guide who you share these resources with and which ones you use.

It's also prudent to be consistent with how free products and giveaways are used. Rewarding hard work can be beneficial, but it could be discouraging if your affiliates don't feel they're being supported equally.

Sharing your guidelines may help you avoid such issues arising. With appropriate standards in place, your affiliates will be able to see what they have to do to earn additional promotional resources.

Conclusion

For continued prosperity, your affiliate marketing program needs to invest the bulk of its efforts in the partners who are bringing in the most revenue. The 80/20 rule can be a valuable guide to help you get the results you want.

In this post, we shared three ways you can use the 80/20 rule to guide your affiliate program:

  1. Use a tracking system to monitor conversions and find your top affiliates.
  2. Reward top-performing affiliates to encourage their efforts.
  3. Focus your promotional resources on your program's best affiliates.

Do you have any questions about the 80/20 rule, and how you can use it in your affiliate marketing program? Let us know in the comments section below!

4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong user experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling call to action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any pieces aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.

Conclusion

Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email click-through rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video is proven to have a high return on investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call to Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, in addition to conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, watch time, or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

How Infographics Can Take Your Affiliate Program To New Heights

Whether you're recruiting new partners for your program or trying to help your current affiliates land sales, it's important to create content that's easily digestible. Sometimes, long articles or even social media posts may not be the easiest for leads to take in.

Infographics can make your data easier to understand. You can use them to promote your affiliate program offers to partners as well as share them to increase conversions and brand awareness.

In this article, we'll cover what infographics are and how they can benefit your affiliate program. We'll also share a few tips for creating and sharing them. Let's get started!

An Introduction to Infographics

An infographic is a combination of graphical or visual content and data. Often, they're used to display statistics or complex information without the need for large blocks of text:

An infographic comparing the speeds of land mammals.

The image above is just one example. In fact, infographics come in many forms, each with their own advantages. However, no matter which type you choose, there are many benefits to using them in your campaigns.

Some estimates suggest that the human brain can process visual information 60,000 times faster than text alone. Likewise, some people are simply hardwired to learn better from images.

Infographics can help leads not only when it comes to processing your data, numbers, and general information, but when retaining it, too. Increasingly, we live in an age of information, and the constant bombardment of facts and figures can be overwhelming.

For that reason, whether you’re looking to communicate statistics to potential partners or provide them with content they can use to land sales, infographics can be useful tools. Essentially, they’ll enable you to encapsulate data in a way that doesn’t create an information overload. 

How Infographics Can Benefit Your Affiliate Program (3 Key Ways)

Now that you understand why infographics are a popular method of sharing information, let’s look at how they can support your affiliate program specifically. From expanding your brand’s awareness to attracting potential partners, there are many ways to utilize this type of content.

1. Infographics Can Communicate What Your Program Offers to Potential Affiliates

If you want to show what your program can offer affiliates in a digestible way, consider using an infographic. As we mentioned, they can help you spread information without overwhelming people.

A well-chosen infographic can concisely break down the benefits of joining your program, as in the example below. In particular, you could mention your commission rates, bonuses, and any other rewards that come with being your partner, as well as earning statistics:

An infographic explaining the benefits of joining eUKhost's affiliate program.

Incorporating this information in an infographic can be advantageous if your program is looking to expand and recruit new affiliates. Additionally, infographics are excellent vehicles for calls to action (CTAs), which may engage someone looking to become a partner.

On their own, CTAs are already efficient tools to get that final click-through or conversion. However, including them in an infographic can make for a much more pleasing format to share. After all, visual content can be bright and cheerful and help you catch leads' eyes.

Plus, infographics can be created to match your program’s style and tone, and thus blend your CTA into a visual design that meshes with your brand.

With that in mind, you may consider posting an infographic on your affiliate recruitment landing page. You could also spread it across social media or use it to reach out to potential partners directly.

2. Affiliates Can Share Infographics In Their Promotions to Drive Conversions

When your program’s affiliates succeed, so does your brand. By giving your partners tools for promoting your products, you can help them drive more customers your way. 

One way to do just that is to supply them with visual content they can post on social media or add to their blogs' sidebars. When they have access to infographics, your affiliates will be able to share them across different platforms and potentially attract more conversions.

Of course, brand consistency is going to be key. That means your infographic should, as we mentioned, tie in with your content visually. Doing so may increase the attention that your affiliates and your products or services receive.

Though there are no certainties, a well-made infographic can drive traffic years after it’s made, and even double the number of visitors to your site. One way to share them with your affiliates is by using our Affiliate Royale plugin's banner feature.

Once you have the plugin installed and activated, simply go to Affiliate Royale > Links & Banners in your WordPress sidebar. Next, click the plus sign (+) to add a new banner:

Links and Banners page on the Affiliate Royal plugin.

Select Banner in the dropdown menu, then fill in the requisite fields, specifically the Target URL and Slug. Add your infographic as the image either with a URL or by uploading it from your computer:

Adding a banner via the Affiliate Royale plugin.

Then click on Update Links and Banners. After that, you can share your infographic with affiliates so they can use them to drive conversions.

3. Using Infographics On Social Media Could Increase Your Brand Awareness

Your affiliate program will always benefit from boosted click-through and traffic rates. Increased visibility across multiple platforms can help spread the word about your products or services.

That brings us to another beneficial aspect of infographics – they’re easy to share on various channels, including social media. Whether it’s Facebook, Twitter, Pinterest, or Instagram, visual content can draw users in and interest them in your brand:

An infographic about the two kinds of Starbucks iced coffee.

Relatable and well-thought-out infographics don’t just present content in a visual format. They include an intrinsically shareable quality that you can leverage for your program. When creating one, it may be a good idea to include your logo to build brand awareness as affiliates and their followers spread it across the web.

One of the greatest advantages of sharing promotional content on social media is that it can expand your visibility through no effort on your part as others re-tweet, re-post, or pin it. Ultimately, the wider your audience, the more likely you are to get those coveted click-throughs.

Don’t worry if you’re not a graphic designer. There are plenty of tools available to create social media-friendly infographics – tools such as Canva, PicMonkey, or Adobe Spark. They all include templates that will help you craft visual content for a variety of platforms.

Just remember to keep the visual content you create in line with your overall aesthetic. This way, you emphasize cohesion in your brand identity.

Conclusion

Infographics can be effective assets for an affiliate marketing program. They're versatile and can make data or information visually appealing and easy to digest.

Let's recap three of the benefits we discussed earlier in this article:

  1. Using infographics can promote your program's commissions and bonuses to potential partners.
  2. You can share infographics with your affiliates to help them boost your traffic and conversions.
  3. Your program's brand awareness could benefit from highly-shareable infographics for social media.

Do you have any questions about how you could use infographics for your affiliate marketing program? Let us know in the comments section below!

3 Ways You Can Make Your Affiliate Program More Accessible

Accessibility key on a keyboard

As the number of internet users keeps rising, web accessibility is becoming a more pressing concern. Due to the way some websites are designed, they can be difficult for people with special requirements to access, such as those who use screen readers. Not considering accessibility can lose you a lot of traffic.

For this reason, it's vitally important that you design your affiliate program with accessibility in mind. This ensures that as many people as possible can use it without problems. Not only will this improve your affiliates' user experience, it can even help to make your program more successful.

In this article, we'll discuss web accessibility and why it's important. We'll also show you how to take your first steps towards making your program more accessible for everyone. Let's get started!

A Brief Introduction to Web Accessibility

Web accessibility is the practice of designing websites that can be used by anyone, regardless of whether they have a disability or other special needs. This is an important topic, especially as the number of internet users increases.

If you design any type of site and don't make it accessible, you're effectively shutting out a lot of your potential audience. This can be especially harmful for an affiliate program, as you're limiting the number of potential affiliates who can sign up. As such, it's important to consider how you can improve the accessibility of your affiliate website.

3 Ways You Can Make Your Affiliate Program More Accessible

Now, let's discuss some of the ways you can improve accessibility for your affiliate program. Bear in mind that this is by no means a comprehensive list, so we recommend that you refer to sources like WebAIM and W3C for more information on designing with web accessibility in mind. However, the following three techniques are a perfect way to get started right now.

1. Add Image Descriptions to Your Banners

Including alt text for your site's images is a crucial aspect of web accessibility. Alt text displays when the image itself cannot be loaded for whatever reason. However, it's also used by screen readers to ‘describe' the image to vision-impaired users.

As such, you'll want to take care to add alt text to all the images on your site. While you aren't able to do this for the banner ads you upload to your affiliate program, you can still achieve the same result by adding an image description. You can do this when creating a banner in Affiliate Royale > Links & Banners:

Adding an image description to a banner in Affiliate Royale.

By adding a detailed description to the Info field, you can describe the image so users with assistive technology will understand what it contains. This can even be helpful for other affiliates, such as those who aren’t fluent in English and are using automatic translation software.

2. Implement ‘Skip Links'

A skip link on the WebAIM home page.

Skip links assist users who rely on keyboard-only navigation.

One of the most important aspects of creating an accessible site is making sure it's keyboard-friendly. This means that a user should be able to easily navigate your site using only a keyboard (since some people have difficulty using a mouse). In practice, most sites achive this by enabling users to navigate using the tab key to jump between objects on the page.

One issue that can result from this setup is that users are required to tab through all your navigational elements just to get to a page's content. To avoid this hassle, you can implement ‘skip links', which let people jump ahead to the actual content. This is especially important for your affiliate dashboard, as affiliates may otherwise be stuck in your menus when they just want to access their personal information and resources.

There are a number of ways you can add skip links, but one of the easiest is to use a plugin. WP Accessibility is an excellent option, and makes it easy to add skip links to your site's theme (among other features).

3. Design Your Program's Site With Accessibility in Mind

Finally, in order to create a truly accessible affiliate program, you'll need to keep the main elements of web accessibility in mind throughout the entire website design process. Let's quickly run through some of the most important things you'll want to consider:

  • Use headings correctly. Make sure that you implement headings and use them correctly, as they help assistive software to better understand the layout and content of your site.
  • Consider color contrast. If you use colors that are too similar or clash too much, your site could become difficult to read. This can cause problems for users with colorblindness or photosensitive epilepsy.
  • Use descriptive links. Your links' anchor text should always clearly describe their purpose. You can do this both when designing your site and your affiliate dashboard, but also when adding descriptions to your affiliate links.

While this can seem like a lot of work, it will help you avoid creating a site that's difficult for a considerable number of potential affiliates to use. Building an accessible site will benefit both your affiliates and your program in the long run. Plus, most of these techniques can be used to improve an existing site as well as a brand-new one.

Conclusion

Web accessibility is becoming a more important consideration by the day, and it's important to keep it in mind when designing the interface for your affiliate program. Fortunately, WordPress and Affiliate Royale can help you make your site more accessible, which makes the experience of using your program more enjoyable and increases its long-term potential for success.

In this article, we've shown you a few ways you can improve your affiliate program's accessibility. These include:

  1. Add image descriptions to your banners.
  2. Implement skip links.
  3. Design your program's site with accessibility in mind.

Do you have any questions about how to make your affiliate program as accessible as possible? Let us know in the comments section below!

How to Test Your Affiliate Royale Program (And Why You Should)

Once you’ve finished setting up a program with Affiliate Royale, you might be itching to launch it right away. However, there may still be unforeseen issues that you've missed. Having to deal with these problems when your program is already running can be disastrous to your bottom line.

For this reason, it’s very important to ensure that your program works exactly as you expect before you launch it. This means testing every element and step thoroughly. You need to make sure that nothing is left to chance, in order to have a frictionless launch.

In this article, we’ll show you how to test drive your Affiliate Royale program. Let’s get to work!

Why It’s Important to Test Your Affiliate Royale Program

The Affiliate Royale plugin.

If you've used Affiliate Royale to create your own affiliate program, you will doubtless be eager to get it off the ground. However, while we're sure that you've spent a lot of time making sure to configure all aspects of the program correctly, it's difficult to account for everything that might go wrong.

This is why testing is so important, especially when it comes to affiliate programs. If you don't thoroughly evaluate your program, you may end up leaving in issues that could cause significant problems once affiliates start using it. For instance, you could find that the wrong commission rates are being applied, or that clicks are not registering properly.

Having to fix these issues later on can disrupt your program, frustrate your affiliates, and cost you both financially and professionally. Thankfully, testing doesn't have to be complicated. Affiliate Royale makes the process relatively simple, so you can spot and deal with any unexpected issues well in advance of your launch date.

How to Test Your Affiliate Royale Program (In 4 Steps)

Now, let's look at a simple but effective way that you can test your affiliate program. For this to work, you'll obviously need to have a program set up using Affiliate Royale first.

As part of this test, you'll be completing a test purchase to make sure that it registers correctly. We'll be using a WooCommerce-powered site in our example, but keep in mind that Affiliate Royale also supports a number of other e-commerce platforms.

1. Set Up an Affiliate Link

First of all, you'll need to create at least one affiliate link (or banner). To do this, access Affiliate Royale > Links & Banners in your admin dashboard:

Creating affiliate links in Affiliate Royale.

If you have no links yet, click on the plus button to add one. You can then enter the URL you want to use:

Adding a new affiliate link.

Once you've done that, click on Update Links & Banners to save your link. After that, it's time to use this link to test your program!

2. Create a Dummy Affiliate Account

In order to test that your program works correctly, you'll need to create a new user. This will be a dummy account that represents an affiliate, so you'll want to set the user role to Subscriber:

Creating a new Subscriber account in WordPress.

Since this account is only for your benefit, you can set it up with fake details. You obviously don't need to send an email notification either. Just remember to save the password!

Once you've added this user, sign out of your own admin account, and sign in using the test account. Then navigate to your affiliate dashboard, where you'll see the link you just created:

An affiliate link as it appears in the Affiliate Royale dashboard.

Copy this link, and then sign out of your dummy account. It's very important that you do this, as you cannot be logged in to the affiliate account when using the link.

3. Make a Purchase

Once you've logged out of all your WordPress accounts, open up a new browser window. Use it to access your site, by pasting the dummy account's affiliate link into the browser bar.

Next, complete a purchase like normal. Naturally, you won't need to honor this purchase, so you can use any payment method you want. Remember that if you select Cash on Delivery or a similar option, you'll need to manually complete the order before it will be recorded properly:

Making a purchase in WooCommerce.

If everything is working so far, you're on the right track. However, it's now time to see if the affiliate link recorded the purchase properly.

4. Check to Ensure That the Purchase Was Recorded Correctly

Now, we're going to see if the affiliate link worked as expected, for both the dummy affiliate and for the admin user (i.e. you). Let's start with the affiliate, so sign in using your dummy account details once again. Then open your Stats, where you'll see the amount of clicks and sales your links have accrued.

If everything has gone according to plan, you'll see your purchase appear next to today's date:

The stats for an affiliate, showing 2 clicks and 1 purchase.

If it doesn't show up, the purchase may not have been properly completed. You can check this by signing in with your admin user account and examining the order. However, if it does appear, you'll know that the link functioned perfectly.

Next up, you need to check to make sure the link is also working for program admins. Log out your affiliate account, and log in using your own credentials. Then, check your Reports to see if the transaction was recorded:

The statistics in Affiliate Royale, showing 2 clicks and 1 purchase.

Again, if the order does not appear, you may need to ensure that the link has been properly configured with the correct target URL. You should also make sure that you were definitely signed out of your accounts when you used the link.

If the report does show the transaction (which it should), then congratulations! Your affiliate program and links are working as expected, and you should be ready to launch.

Conclusion

Once you’ve created your Affiliate Royale program, you still have one step left to take. To avoid frustrating your affiliates and experiencing nasty surprises down the line, you'll want to spend some time testing your program before launch. That way, you can rest assured that it is performing as you'd expect.

In this guide, we’ve covered the steps necessary to test a program created with Affiliate Royale. You’ll want to:

  1. Set up an affiliate link.
  2. Create a dummy affiliate account.
  3. Make a purchase.
  4. Check to ensure that the purchase was recorded correctly.

Do you have any questions about testing your affiliate program? Let us know in the comments section below!