16 Amazing Sample CTA Phrases For Your Affiliate Business

In the world of online business, the content you add to your website and social media platforms is significant. This content can make the difference between a potential affiliate joining your program or leaving your site altogether.

Thankfully, there are a few tricks you can include in your arsenal to keep your site visitors engaged and encouraged to become paying customers. And the call to action, or CTA, is among the most important.

In this post, we’re going to share with you sixteen example phrases you can use for inspiration when creating CTAs for your website, social media platforms, and anywhere else you choose. 

These phrases will help you write CTAs that will bring more traffic and increase click-through rates for your online affiliate marketing business, based on your specific goals.

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What is a Call To Action?

A call to action, or CTA, is a phrase intended to encourage an immediate response or action from current and potential customers. Marketers use CTAs to encourage engagement or conversions. They can appear on a website, on social media platforms, in ads, or any place where a business owner wants to inspire customers to take action.

What Makes a Good CTA?

There are a few key components that make a call to action effective:

  • Crystal Clear. Your website visitors should NEVER have to question what they’re supposed to do next. Your CTA should be completely clear, no questions asked.
  • Straight To The Point. A CTA should NOT be long and drawn out. Keep it short and sweet, and make sure it fits neatly into your blog post, website, pop up ad, or wherever else you choose to use it.
  • Persuasive. Your CTA isn’t intended to be a suggestion — you want to encourage your visitors to take specific, decisive action. Make visitors feel as if they’re missing out by not clicking, subscribing, or otherwise following through with what you have in mind.
  • Bold and Bright. For maximum effectiveness, make your CTA stand out. Using bold colors, capitalizing the words, and even highlighting the text or placing it in a button will help to make your CTA more prominent.

That said, following are a few CTA phrase examples based on various goals you may have. 

Goal: Building Your Email List

Email marketing is a great way to stay engaged with your customers and increase conversion rates. However, a healthy email list is key to maintaining a solid email marketing strategy. Adding CTAs to your website and social media pages to encourage visitors to subscribe to your email list is a great way to get started. The following phrases are designed to get people to sign up:

  • For valuable tips and tricks for your business, subscribe to our email list.
  • Sign up for our email list today for exclusive deals, offers, and discounts!
  • Join our email list for weekly deals and discounts!
  • Get resources and tools delivered straight to your inbox. Sign up today.

Goal: Brand Exposure

If your affiliate marketing program is designed to garner overall brand exposure and website, blog post, social media page, or landing page visits, there are several CTA formats you can use to encourage click-throughs. Following are a few examples:

  • Did you know that 35% of affiliates earn over $20,000 a year? Click here to learn how you can get started as an affiliate marketer right now!
  • Affiliate Royale can help start your affiliate program, no matter what stage you’re at in your small business. Click to learn how to get started!
  • How do we help companies create thriving affiliate programs? Check out our work here!
  • Click here to find out how you can get Affiliate Royale for 50% off!

Goal: Social Media Shares

If you’re seeking social media shares, there are CTAs for that too! Social media is an excellent format for engaging with your customers, capturing leads, and building brand recognition. Here are a few phrase examples that encourage readers to share a blog posts or content on social media, or encourage social media followers to share:

  • Think this post would be useful to another online business owner? Click here to Tweet!
  • Spread the love around! Share this coupon with your friends on Facebook!
  • Enjoyed this video? Share with your network on LinkedIn!
  • Pin this infographic on Pinterest to help others learn these valuable affiliate marketing tips!

Goal: Promote an Upcoming Event

You may engage with your audience by hosting events, such as webinars, live sessions, or online tutorials. To ensure there are attendees, you need to promote the event and find ways to encourage your fans and followers to come. Here are a few sample phrases to promote an event and encourage attendance:

  • Click here to secure your early bird discount!
  • Register today — spots are filling up quickly!
  • RSVP to our FREE affiliate business roundtable now!
  • Sign up for our affiliate marketing summit now — only three days left to claim your seat!

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In Conclusion

No matter what your goals for your online business, carefully crafted CTA phrases are vital to your success. We hope these sixteen phrases will give you some inspiration to create your own compelling and persuasive CTAs, so you can start building your brand and increasing conversions for your business!

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3 Black Hat SEO Tactics You Need To Avoid

Search engine optimization (SEO) can help boost your site’s page ranking and garner more viewers. However, search engines are designed to punish sites using “black hat,” or spammy, SEO tactics. You can get caught in these filters unintentionally, even if you’re not spamming on purpose.

Luckily, there are clear guidelines you can follow to avoid inadvertently using black hat SEO. Following these guidelines will ensure your site is not being pushed down in the rankings by factors within your control.

And understanding how search engines operate can help you to get more viewers for your affiliate website.

This article will go over what black hat SEO is, the factors search engines use to decide whether content is spammy, and how you can fix three black hat tactics you might be using unintentionally. Let’s get started!

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A Primer on Black Hat SEO

It’s important to understand black hat SEO before you can learn how to avoid it. First off, you might be wondering what it is, and why it’s called that. The term originated with reference to the black hats that villains often wore in old movies, especially Westerns.

One example of a black hat SEO tactic might be intentionally overloading your text with highly searched keywords in an attempt to game the system, a practice known as “keyword stuffing.” This tactic generally creates hard-to-read, unnatural sounding articles.

In contrast, the positive use of SEO techniques is referred to as “white hat.” The white hat alternative to keyword stuffing would be to write text focused on what’s important to your readers, working keywords in when it is natural to do so. However, how do search engines differentiate between the two? We’ll discuss that in the next section.

How Search Engines Judge Your Content

You might be wondering where and how search engines draw the line between black hat and white hat SEO. The primary difference between the two is in the value you’re adding for your visitors. Search engines favor fresh, original content. They penalize tactics that may be scamming the system, trying to boost a page’s ranking without necessarily offering additional value.

That isn’t to say that black hat SEO is always malicious. You may be using some of these techniques without being aware of it. However, search engines use an algorithm to determine rankings – so whatever your motives, you should make sure to avoid black hat tactics, as they will likely lower your ranking.

Lower rankings mean that viewers will be less likely to find your site via organic search, which can cause your page views to tank. In turn, this may hurt your affiliate sales.

In the next section, we’ll go over what some of these methods are and how you can avoid them.

3 Black Hat Tactics You Might Be Using (And How to Avoid Them)

Now that we know why black hat SEO is undesirable, we’ll go over three of the tactics you might be unintentionally using on your affiliate site, and how you can replace them.

In general, to avoid black hat SEO, you should focus as much on quality as you do on optimization. However, following are three of the most common SEO mistakes to avoid:

1. Keyword Stuffing

We briefly touched on keyword stuffing, the practice of overusing keywords, especially when they’re not relevant to your content. Keywords are commonly searched words or phrases, kind of like internet buzzwords.

When you abuse keywords, it creates bloated text that’s hard to read. Worse, if you use keywords that aren’t related to your text, you may be leading your visitors down a hole toward content they aren't looking for.

Search engines detect keyword stuffing by finding frequently repeated words or phrases or lists of keywords without any context at all. This practice harms your site because, aside from lowering your search rankings, it makes your site harder to read.

If your site is hard to read, visitors may flee, increasing your bounce rate and negatively affecting your page views and your profit as an affiliate site.

You can avoid keyword stuffing by focusing on writing natural-sounding text and mentioning keywords only when necessary. You also want to be providing valuable content.

For example, if you were selling a 100% silk sweater, it’s not enough to repeat the phrase “100% silk sweater” over and over again. You might want to write a description about the organic, eco-friendly conditions the silkworms were raised in, or a blog post about 12 outfit pairings that are cute for spring, and work in mentions of the sweater as you can.

2. Abusing Anchor Text Links

Another spammy tactic is overusing anchor text links. Anchor text links are any links attached to text – like the red text pictured in the above screenshot.

Text links can be beneficial in link building, the process of increasing external links to your site to improve SEO. If you're writing an article, and it touches on the content you’ve already written on your site, it’s fair game to post a select number of links to that content.

However, text links can also be used for advertisements, such as when another company has paid you for links to their site. It's fine to post high quality paid links in moderation, but it constitutes abuse if you're overdoing it.

Behavior that’s interpreted as spammy includes having many links containing the exact same text or having many sites link back to your website using the exact same anchor text.

Stuffing text with links can tank your site’s SEO. As an affiliate site, your reputation is important. If your site looks spammy, businesses may not want to be associated with your brand.

Having an overabundance of links to low-quality content (especially the oft-hated pop-up ads) can lower your brand’s reputation and its overall influence.

You can avoid this tactic by only including links where relevant. Even if you want to link to your affiliate content, you should make sure to work these links in naturally. It helps to only choose affiliates that match your niche as closely as possible.

For example, if you’re trying to sell a power drill on a makeup site, you might have a problem naturally working in links! But you shouldn’t have a problem working in one or two links to a new blush or mascara on the same site.

3. Copied Content

Copied content is another SEO killer. Remember back in college when you were required to produce original work or risk expulsion? SEO is similar to that. Duplicate content can lower your rankings.

Some website owners will copy text point-blank from other sites. That’s a definite no-no. However, even if you’re not doing that, the algorithm might still pick up your site as copied content.

For example, if your site has multiple links for the same content, it may show up as a duplicate. This can happen if you have one copy of your website with the www. extension and one without, or if you have a mobile version of your site and another version for desktop.

To avoid this, one solution is to use canonical links to tell search engines when you have multiple versions of the same content on your website. This way, you can tell search engines when you have intentionally created duplicate versions of pages, as for a mobile and desktop site.

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Conclusion

Using the best SEO practices is vital to the success of your affiliate program. The lower your SEO, the less likely it will be that anyone sees your affiliate site’s content – including the ads for your business.

However, you can easily implement strong SEO practices. Make sure you avoid these three tactics, which mirror black hat SEO:

  1. Keyword stuffing
  2. Repeated or overused Anchor Text Links
  3. Copied content

Do you have any other questions about the best SEO practices? Let us know in the comments section below!

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Why Building An Affiliate Community Is So Powerful

In today’s world of online entrepreneurship, owners understand that promoting their business alone isn’t the key to success with digital consumers. Modern companies recognize the importance of building a brand and a community both inside and outside their digital office spaces.

Many companies emphasize the importance of building an audience and community around their potential customers, but what about the current affiliates in the roster? Is this type of community building as significant, effective, or easy as building community with customers?

In this post, we’ll explore these questions and provide effective tools and tips to help you build an affiliate community that will benefit both your business and your affiliate partners.

Ready to create your own thriving community of affiliates? Start with Affiliate Royale!

Why Is Building Community With Affiliates Significant?

There are several reasons why an affiliate community can easily become an asset to your affiliate marketing program:

  • A positive affiliate community helps build a positive customer community. Let’s face it, customers love a business they can connect with. Not to mention that people are naturally inclined to try out a new product if they see lots of positive engagement around that product. 
  • An affiliate community is the gift that keeps on giving. If you’re trying to recruit affiliates, all you have to do is show them a glimpse of your thriving community to help them make the decision to join your program.
  • Your community also gives you valuable insight into what your customers are looking for and how best to approach them. Your affiliates are on the front lines, directly interacting and engaging with your customers, so they’re able to help you in ways you may have never expected.
  • Two heads are better than one. Your affiliate community can offer you useful ideas and feedback by looking at things from the perspective of a consumer, helping to make your program even stronger.

Ways to Build a Thriving Affiliate Community

Building a successful affiliate community requires some elbow grease, but it’s a very realistic goal. Following are a few tips that will help you build the community you’re looking for with ease.

  • Communicate Consistently. One of the most important things you can do to build community with your affiliate partners is to communicate with them consistently. Always be sure to keep them in the loop on the latest happenings, and offer tools and information to help them improve their promotions.
  • Remain Transparent. Another excellent way to strengthen community is to be totally transparent with your affiliates. You can maintain transparency through the regular sharing of financial reports, announcements on bug issues, answering common questions and concerns, and just being open with your affiliates in general. Your partners will appreciate your willingness to be open and will be more likely to want to help you grow.
  • Offer Tools and Resources. An affiliate program is only as good as its affiliates, so it’s important that you’re giving your partners access to the things they need to succeed. This can include premium graphics, swipe copy, power words, and blogging and social media tips and tools they can utilize.
  • Involve Your Partners In Your Growth. Another excellent way to build community and give your affiliates a sense of ownership within your growing affiliate program is to involve them in some of the decisions around the growth of your business. For example, if you’re in the process of redesigning your affiliate website, shoot an email to your affiliates for their feedback on the design. Or, ask them for feedback and ideas for future business promotions.
  • Network With Your Affiliates. Your affiliates are multifaceted individuals with many different interests and talents. Take the time to get to know them and what they do—you never know, they may have a product or service that can benefit your business!

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Final Tips

Now that you have a few tools in your arsenal, you can get started crafting the affiliate community you’ve always dreamed of. However, before you go, check out the following additional things to think about when creating your community and affiliate program.

Offer an Affiliate Introduction

Hosting an affiliate introduction or orientation is a great way to get your partners acclimated to what it’s like to be a part of your program. It can also help them learn how to get started performing as successful affiliates.

Another great idea is to introduce your affiliates to one another, so they’ll know who they’re working with and how they can support each other.

Offer Clear Rules, Guidelines, and Training

Ensuring that your team understands important information about FTC guidelines, GDPR, and more will make your affiliates and your program stronger. Offer training and written materials discussing these topics to help the individuals in your business. Doing so will build a sense of trust among your affiliates and your customers, which could mean more sales in the long run for your online business.

Keep The Lines of Communication Open

All customers prefer businesses that are accessible. They want to be able to call, chat, or email and have a conversation with you if needed. The same rule applies to affiliates in your program. 

Ensure that you have an affiliate support line open, so your affiliates can reach out to you whenever they have a question, comment, or concern. Your affiliates are working for YOU—they should never have to jump through hoops to get in touch with you.

We hope this post has helped you create a game plan toward cultivating a flourishing community of affiliates for your program. To learn more about how you can improve your affiliate program, check out our posts on creating educational guides and rewarding affiliates and how your affiliate program can recruit new members

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How To Create Strong Headlines For More Affiliate Blog Engagement

If you want your affiliate marketing blog posts to convert potential customers, you have to make sure your headlines are on point.

However, creating effective headlines can be a challenge for some people, and their blog posts suffer for it. If you’ve found yourself in that group, we’re here to help!

In this post, we’ll give you a few tips and tricks on how to create strong, stand-out headlines for your blog that will make your affiliate website readers want to engage with your content. So keep reading!

Are you ready to take your affiliate program to new heights? Prepare for takeoff with Affiliate Royale!

Make Your Intentions Known

When people read a blog post, they’re seeking answers to a specific question. Your headline should be clear, concise, and straight to the point. Be sure to address the issue that your reader is dealing with and how they can benefit from reading your blog post on that issue.

Not only will this encourage readers to visit your website and read your blog post, it will make them more likely to read through to the end of the post.

Elicit Emotion with Strong Words

Another excellent way to entice readers to check out your blog post is by adding emotional words to your headlines. For Instance, words like “worst,” “brilliant,” dynamic,” or “horrible” clearly convey the emotional benefit of your blog post.

Remember, readers are easily swayed by emotion. If you can invoke some sort of feeling within them through your headline, there’s a better chance they won’t be able to resist the temptation to click through and find out what else you have to say.

Use Numbers

Numbers are powerful little headline tools. Not only are they effective due to the popularity of listicle-style posts, but numbers are easier to read in headlines because they stand out among words. 

Plus, studies have shown that articles and blog posts with numbers in the headline actually get more interaction than posts without them.

Don’t think you’re limited to just using numbers to mention how many points you have in your headlines. You can use tactics like statistics and metrics in your post headlines for increased engagement as well. 

Use Popular Phrases

We’ve already discussed how adding numbers to your headlines generates more audience engagement, but there are a few power-house phrases out there that can have just as great an impact on engagement and can help you keep variety in your headline repertoire. 

A few of these phrases include:

  • How You Can
  • Why You Should
  • X Best Ways
  • Here is How

These types of phrases all immediately draw the reader into the topic and make them want to see what solution the post has to the problem being presented.

Ask Questions

Questions are another great tool to use in your headlines because they start an immediate conversation, causing readers to engage as they wonder, “Hmm…what is the answer to that question?” 

Keep in mind that the questions don’t have to be overly complicated. Simple yet effective headlines questions include things like:

  • Is Affiliate Marketing Really Effective? How to Make It Worth Your While
  • Where Are Potential Affiliates Hiding? Places to Find Them
  • How Does SEO Impact Your Affiliate Sales?

Put Your Keywords First

If you’re already writing blogs for your affiliate program, you probably understand the importance of keyword research for your posts. However, although adding keywords to your post is essential, it’s only one place where they absolutely must appear. 

Placing your keywords at the beginning of the headline benefits you twofold. First, it’s a great way to immediately grab the attention of readers who are searching for the answer to a problem dealing with that keyword. 

Second, it’s an effective way to trigger search engines and get your articles and posts closer to that coveted top position. 

Remember That Less Is More

If you’ve ever paid attention to the headlines on search engines, you’ll notice that many of them are not very long. Search engines prefer headlines at around 55 characters and under. So, be sure that your headline summarizes what your blog post is about in as few words as possible. 

Readers tend to quickly glance over headlines to decide whether they want to click through and read. If your headline is longer than the blog post you wrote, you won’t have many people wanting to hear any more of what you have to say!

Don’t Create Clickbait

Clickbait is content with elaborated or dishonest titles or headlines intended to entice readers to click on an article, watch a video, or engage with content in some way. 

When the internet, SEO, and digital marketing were in their infancy, clickbait headlines were used to generate more views and visits. However, our digital audiences are much more sophisticated these days and are able to detect (and be turned off by) clickbait quickly. 

Just be sure that your headlines honestly and accurately communicate to your readers what your article or post is about. Doing so will not only garner trust, it will gain better engagement for your blog in the long run.

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In Conclusion

Your affiliate program’s blog headlines are the first interaction your readers will have with your post — or even your business as a whole. So it’s important that you do everything in your power to encourage users to click and read what you have to say.

Use the tips above to help showcase your business’ personality and put what your company has to offer out on display for potential customers. Doing so is one of the best ways to work toward a successful affiliate marketing program.

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Everything You Need To Know About Nofollow And DoFollow Links

In affiliate marketing, links can be a great way to promote your product or services and give your business’ website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines. As a result, navigating the world of linkbuilding can be overwhelming for the average online business owner.

Thankfully, Affiliate Royale is here to help! In this post, we'll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.

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What are Dofollow and Nofollow Links?

A nofollow link is a type of HTML attribute informing search engines that they shouldn’t give any authority from your page to the site you're linking to. On the other hand, follow links tell search engines they should attribute authority to the site you're linking to.

A nofollow link looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Example anchor text</a>

All nofollow links must contain the rel=”nofollow” HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you're interested in, then select Inspect on your browser.

Your browser window will then split into two parts, and in the bottom portion, you'll be able to see the link's HTML source code. If you see a nofollow attribute listed, then it’s a nofollow link. If not, it’s a dofollow link.

A dofollow link is the exact opposite of a nofollow link. That is, it's an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you're linking to.

Why Do We Need Dofollow and Nofollow Links?

Google originally created nofollow links in response to blog comment spam. As blogging grew in popularity, spammers would leave links back to their websites in blog comments. As a result, these spam sites would gain rank authority on Google, and blog spamming became even more rampant. This led to Google creating the nofollow tag in 2005. Other search engines, such as Yahoo and Bing, soon followed suit.

What Links Should Be Nofollow?

Which links should always carry a nofollow attribute? Here are a few examples:

  • Paid links
  • User-generated content 
  • Comments
  • Embeds
  • Links to sites you don’t want to endorse
  • Sites that are deemed untrustworthy

How to Add and Generate Nofollow Links for Your WordPress Website

Following is a step-by-step tutorial on how you can add nofollow links to your affiliate website in the new Gutenberg content editor.

  1. In your WordPress dashboard go to Posts > Add New.
  2. If you haven’t already, be sure to write your blog post. If you’ve already written your content, select the text you want to link to, and click on the link icon in your toolbar.
  3. A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you've finished, you can click the arrow icon to add the link.
  4. Once done, you can click apply or hit Enter to add the link.
  5. To add the nofollow attribute, select the block containing your link, then click on the three vertical dots icon on the top bar. This will open a menu with the option to edit as HTML. Click this option. 
  6. You can now add the rel=”nofollow” attribute to the link. Once you're finished, click on the three vertical dots icon again, and select the Edit visually option to go back to the visual view.

How to Track Dofollow and Nofollow Links

Tracking your links isn’t as hard as you may think! 

To see which links are nofollow and dofollow links in Google Chrome, right-click on the page you want to monitor and hit Inspect Element. In Firefox, right-click the page of your choice and click View Page Source.

Regardless of the browser you use, your next step will be the same. Hit CTRL+F and type “nofollow” in the search bar. All of the nofollow links will then be highlighted.

If you don't want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including PrettyLinks, SEO Quake, and NoFollow Simple.

Are Nofollow Links Valuable?

Nofollow links don't get the direct benefits of dofollow links, but there are still some great reasons to use them:

1. Nofollow links are key to a balanced backlink strategy. Not every link on your site has to be a nofollow link. As a matter of fact, it’s normal for a website to have a healthy combination of both dofollow and nofollow links. 

2. Nofollow links help build brand awareness and trust. If a business name or brand is mentioned on trustworthy, high-quality sites, visitors are exposed to that business and may consider it to be a credible brand.

3. Nofollow links increase traffic. Although these links may not help with a site’s direct page rank, they are still clickable. That means site visitors can still click through to the website, which increases traffic.

New Link Attributes to Look Out For

In 2019, two more link attributes were added by Google as new ways to identify different types of links:

  • rel=”sponsored” – Use this attribute for sponsored links, ads, or any form of paid content.
  • rel=”ugc” – UGC stands for user generated content. This tag should be used for user generated content such as comments and posts on forums.

Help your affiliate partners manage their links using Affiliate Royale. Start today!

Nofollow and dofollow links may seem overwhelming at first, but this posts should help you as you continue on your journey into the world of link building and SEO. 

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Make your Affiliates More Successful with Swipe Copy

Affiliate marketing is a lot of work. The entire process requires careful planning and strategy to make sure that your marketing campaigns go well and that everyone involved is successful. Because, when your affiliate partners are successful, your business is successful.

How do affiliate partners represent your brand effectively while still showing themselves as credible and trustworthy experts? One way to help them achieve this is by making swipe files and swipe copy readily available to them.

Provide value to your affiliate partners quickly and easily with Affiliate Royale. Get started today!

What is Swipe Copy?

Swipe copy is a collection of copywriting that businesses keep in their arsenal. It is intended to help your affiliates easily create their own copy that will better promote your business.

Swipe copy is one part of an affiliate marketing swipe file. A swipe file is a collection of successful and effective marketing and copy examples. These examples provide much-needed inspiration during those times when your affiliate hits a mental block and needs some ideas to get them back up and running. 

Your swipe file can contain anything from old newspaper advertisements and copy of a great email series to powerful images and words — and even examples of copy that's worked great for your business in the past.

Swipe copy isn’t meant to be copied word-for-word. It's meant to be used to help your affiliate partners craft their own content in a way that speaks to their specific audience and encourages sales of your product or services. In your swipe copy, you want to be sure to remind your affiliates who they are speaking to and what your brand is all about. 

Is Swipe Copy Really That Beneficial?

In short, YES!

Communication is everything in affiliate marketing, and if your affiliates aren’t the strongest copywriters, swipe copy can be a valuable resource for them.

You can include examples of strong blog copy, social media captions, and email subject lines to help them create compelling content that accurately represents your brand and helps boost conversions. 

In addition to copy examples, you can include data about your business’ customer bases, pre-made banners and/or approved photos, as well as tips and guidelines on your business’ branding.

Why Can’t Affiliates Copy the Swipe Copy?

There are a few reasons it isn’t a good idea for your affiliates to simply copy and paste the swipe files you provide to them:

  1. It’s bad for SEO. If every single affiliate in your program decides to use the content you've given them word for word, all your hard work could go down the drain. That's because search engines don't like finding the same exact content in multiple places. Duplicate content is not beneficial to your SEO strategy and can hurt your rankings.
  2. It’s bad for your reputation. No consumer likes to be “sold to” in an overly salesy way. We’ve all met an affiliate or sales representative we hate to see coming our way. Why? Because we know they're always aiming to hard-sell us something! They use the same approach, same language, the same everything to attempt to make a sale. Encourage your affiliates to take a unique approach to their promotion of your business, so potential customers won’t run away from your business.
  3. It doesn’t help your affiliates improve. Any time someone joins a new affiliate program, they come in with a certain set of ideas and assumptions. The longer they're in the affiliate program, the more they learn about the company and how to speak for that company. If you give your affiliates copy-and-paste material that they never really work on or learn anything from, they'll never improve and become better representatives for your business.

Final Tips for Using Swipe Copy

Here are a few things to keep in mind when using swipe copy and sharing it with your affiliates:

  1. Give your affiliates the highlights. When you send your swipe file over to your affiliate partners, be sure the file includes content that shows affiliates how to keep the branding consistent, guidelines on whether or not to mention competitors, and how to emphasize certain products and services that your business offers and sells.
  2. Give your affiliates messaging options. You can’t use the same language and messaging for every product/service or every situation. Be sure to provide swipe files with different tones and messaging to ensure that your affiliates will be prepared to represent your company in any environment or situation.
  3. Keep your audience in mind. When compiling content for your swipe file, make sure to include content and examples that pertain to your audience and speak to them properly. This will help your affiliates understand how your company wants to portray themselves to the public.
  4. Update your swipe file. Creating a swipe file and sending it to your affiliates doesn't mean that the work stops there. You want to update and edit your swipe copy every so often. You may have found a new set of copy that converts well or that matches the vibe you want your company to have — add it to your arsenal! The entire point of having swipe copy is to use it for reference and inspiration. You and your affiliates will only benefit from refreshing that arsenal of resources every so often!

Get your affiliate program up and running in no time with Affiliate Royale. Get started now!

Conclusion

Swipe copy is a critical piece of the affiliate marketing puzzle. Without it, you run the risk of your affiliate promotions coming off inconsistent and disingenuous.

Give your affiliates a helping hand by offering them swipe copy that will help them properly represent and market your company, which equates to increased conversion rates for your business and passive income for your affiliates. And everyone is happy!

Do you use swipe copy in your business? Let us know about it in the comments section below!

Enjoyed this post? Be sure to check out our blog for more great content! You can also keep up with us on Twitter.

10 Ways to Prepare Affiliates for Online Promotions

In your online business, you take a lot of time laying out plans for your upcoming sales or campaigns. So when you get your affiliates involved, the last thing you want is for them to be distributing off-brand or inaccurate information about your promotions.

Bad representation by your affiliates can not only hurt sales, it can also cause potential customers to lose trust in you and even damage your relationship with your affiliates.

Thankfully, we have a few tips that we're sure will help you to better prepare your affiliates for a successful marketing campaign!

Make Sure Your Affiliates Have All The Details

The first and most important thing you should do to prepare your affiliate network for a promotion is to provide them with detailed information about that campaign.

Send them information about what you're promoting, the meaning behind your campaign, how long it will last, its target audience, and so on. Your affiliates are creative and smart and have their own great ways of promoting your business, so ensuring that they have all of the information possible is one of the best things you can do to ensure success.

Further Reading: How to Create a Resource Hub for Your Affiliate Program’s Associates

Remind Affiliates of Your Brand

When you're detailing your sale or promotion, be sure to include information for your affiliates about your business’ brand and how important it is to maintain brand identity.

One major part of your affiliates’ role in your company is to promote and emphasize your brand to customers. So you want to make sure that the representation they are providing — whether it be in blog posts, social media, or on their YouTube channel — is accurate and appropriate. 

Further Reading: How to Use Branding Effectively on Your Affiliate Site (5 Easy Methods)

Give Affiliates Useable Ideas

You’ve taken the time to plan out your promotion, and you know the vibe and appeal you're going for. However, your affiliates don't, and sometimes simply writing out your plans and expectations isn't enough.

Give your affiliates examples of ways they can promote your online business using images, sample blog posts, and pre-made banners to help them create a promotion that will benefit both them and you.

Further Reading: 5 Tools to Help You Create Banner Images for Your Affiliate Ads

Give Affiliates Swipe Copy

Another great way to prepare your affiliates for promotions is to offer them swipe copy they can use in their promotions. Swipe copy is content that your affiliates can copy and paste or, ideally, use and alter to implement in their affiliate promotions.

Not only does this help your affiliates save time and create content more quickly, it also helps ensure your affiliates stay on brand and hit the high points of the promotion. Swipe copy helps your affiliates succeed, and it gives you security and peace of mind in the long run.

Further Reading: How to Create an Educational Guide for Your Affiliates

Make Good Use of Time

Timing is everything when it comes to promotions and marketing. If you have a sale or special offer, or you want to inform customers of a new product or service, ensuring this information is delivered to current and potential customers at the appropriate time is critical.

Affiliates appreciate receiving notice of the promotion at least a month ahead of time so they can prepare their copy, take or source photos, and plan out their content strategies. Being wise with timing can factor hugely in the success of your affiliates and your promotion.

Further Reading: Why Affiliate Marketers Should Focus on Quality Over Quantity

Open the Lines of Communication

The last thing you want to do is give your affiliates information and then totally shut down. Doing this is not only rude, it won't benefit your campaign AT ALL.

Keep the lines of communication open between you and your affiliates. You can do this by allowing them to email you and/or your affiliate support team, offering support documents and videos, or even opening a Facebook group or affiliate message board so your business and other affiliates can all come together in one space and help each other out.

Further Reading: How to Promote a Positive Relationship With Your Affiliates

Offer Incentives

Who doesn’t love a good incentive? Your affiliates are already aware that any time their link gains a sale they'll earn a commission. But what if you added to that reward?

Affiliate programs, such as that of Swagbucks, not only offer regular commissions, they also offer extra rewards for top referrals, or turn the promotion into a game where individuals in the affiliate marketing program can team up to participate in promotions and earn bonuses.

Your affiliate program is supposed to be a way for your affiliates to earn passive income, so make sure it's worth their while and something they enjoy being a part of.

Further Reading: 3 Ways to Reward Your Affiliates

Conclusion

Marketing and promotions are critically important to your online business. And involving your affiliate program in your plans can stretch your efforts in ways you can't on your own.

Remember, affiliates help you reach audiences that your typical marketing efforts may not reach. They also offer a human touch and a relatability to your campaigns that customers will appreciate.

We hope these tips will help you to better prepare your affiliates for your promotions and build profitability for your business!

Enjoyed this post? Be sure to check out our blog for more great content! You can also keep up with us on Twitter.

How to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There's a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it's important to make sure you're investing in partnerships that can actually bring in new leads and land conversions for your business.

That's why the 80/20 rule could be beneficial to your marketing strategy. It's a principle of thought that says 80 percent of sales come from 20 percent of your partners. By applying it to your program, you may be able to optimize it to maximize your return on investment (ROI).

In this article, we'll take a look at what the 80/20 rule is, and why it matters to affiliate marketing. Then, we'll offer tips on how you can apply it to improve your program. Let's get started!

An Introduction to the 80/20 Rule in Affiliate Marketing

Also called the Pareto Principle, the 80/20 rule can apply to many different areas, including affiliate marketing. In short, it states that 20 percent of your input results in 80 percent of your output. In other words, a small portion of your investment may, in fact, generate the bulk of your returns.

In affiliate marketing, this translates to 20 percent of your partnerships producing 80 percent of the sales for your program. With a discerning eye, you can determine who your top sellers are so you can reward them and encourage their efforts.

Similarly, by identifying the 80 percent who don’t perform as well, you can figure out how to work with them in a way that isn't a drain on your marketing budget. This might mean lower commission rates or fewer free samples of your products. 

Furthermore, by using the 80/20 rule, you can determine which of your partners consistently underperform, and reconsider whether doing business with them is worthwhile. In turn, this can free up resources to reinvest in those who are bringing in the bulk of your affiliate sales.

How to Use the 80/20 Rule to Improve Your Affiliate Marketing Program (3 Key Tips)

By applying the 80/20 rule, you have little to lose and much to gain. After all, it’s a widely acknowledged observation that has a strong application in any financial setting. Here are three ways you can incorporate it into your affiliate marketing strategy.

1. Use a Tracking System to Monitor Conversions and Find Your Top Affiliates

Before you can reward top-performing affiliates, you have to figure out who they are. According to the 80/20 rule, you should be able to do this by looking at conversion rate data and identifying the fifth of your affiliates who land the most sales.

With a plugin such as Affiliate Royale, you’ll be able to analyze valuable data to understand how the 80/20 rule applies to your program. By creating unique links for each partner, it's possible to see who your top earners are, and who isn't bringing in as much revenue: 

Graph displaying affiliate statistics in an Affiliate Royale report.

Once you've installed the plugin, simply navigate to your WordPress admin sidebar and click on Affiliate Royale > Reports to see the number of click-throughs, unique views, and sales for a given time period. You can also view a list of specific transactions and look to see which partners' names appear most frequently.

2. Reward Top-Performing Affiliates to Encourage Their Efforts

The success of your program can depend on the satisfaction of your affiliates. If they don't feel like their hard work is being adequately recognized, you could see a drop in their productivity.

Suitable rewards can not only help you to avoid that situation but could even motivate your affiliates to continually strive for more sales. Over time, it might also cultivate a greater sense of loyalty to your program.

With the 80/20 rule in effect, you can focus on acknowledging the top 20 percent of your affiliates. This will encourage your less successful partners to improve their sales rates, while also motivating high-performers to maintain their spots.

There are many ways to reward affiliates. One of the most common is to use tiered commissions. This involves giving partners a larger percentage of each sale once they reach a certain number of conversions per month.

For instance, affiliates who make five sales or less per month may only receive a ten percent commission. However, those who land 50 conversions may earn 40 percent of the resulting revenue.

One of the easiest ways to set up tiered commissions is with our plugin. To do so, go to the back end of your WordPress site and click on Affiliate Royale > Options > Commission:

Commission settings in the Affiliate Royale plugin.

Using this page gives you the option to create multiple commission levels with varying rates by clicking on the Add Level button and typing the corresponding percentage into the relevant field.

Another way to add a little fun to your rewards is to run an affiliate contest. The criteria are up to you, but a sales or recruitment target over a set period of time is an easy option. Prizes could include money, free products or services, or even a vacation.

3. Focus Your Promotional Resources on Your Program’s Best Affiliates

Just as commission levels help you focus your monetary rewards on your top sellers, the 80/20 rule can help you use your promotional resources more effectively, too. In particular, you may want to prioritize sharing free products or exclusive coupon codes with the affiliates who have generated the most revenue.

To get started, consider what promotional resources your program is currently using. Some common examples include:

  • Coupon codes: These are discounts affiliates can pass along to their audience.
  • Free products: You may send affiliates free samples or items for them to review.
  • Giveaways: This may be a single item or a bundle that affiliates promote to their audiences, usually as a prize for a contest or random drawing.

These resources can help expose potential customers to your products and encourage sales with exclusive offers. However, handing out items for free is a drain on your revenue, and giving coupons to every affiliate's followers could lead to over-discounting.

Research is important when providing these to affiliates. You might approach this as you would when deciding commission rates by scoping out your competition and considering your budget. This can guide who you share these resources with and which ones you use.

It's also prudent to be consistent with how free products and giveaways are used. Rewarding hard work can be beneficial, but it could be discouraging if your affiliates don't feel they're being supported equally.

Sharing your guidelines may help you avoid such issues arising. With appropriate standards in place, your affiliates will be able to see what they have to do to earn additional promotional resources.

Conclusion

For continued prosperity, your affiliate marketing program needs to invest the bulk of its efforts in the partners who are bringing in the most revenue. The 80/20 rule can be a valuable guide to help you get the results you want.

In this post, we shared three ways you can use the 80/20 rule to guide your affiliate program:

  1. Use a tracking system to monitor conversions and find your top affiliates.
  2. Reward top-performing affiliates to encourage their efforts.
  3. Focus your promotional resources on your program's best affiliates.

Do you have any questions about the 80/20 rule, and how you can use it in your affiliate marketing program? Let us know in the comments section below!

4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong user experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling call to action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any pieces aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.

Conclusion

Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email click-through rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video is proven to have a high return on investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call to Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, in addition to conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, watch time, or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!