How to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There's a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it's important to make sure you're investing in partnerships that can actually bring in new leads and land conversions for your business.

That's why the 80/20 rule could be beneficial to your marketing strategy. It's a principle of thought that says 80 percent of sales come from 20 percent of your partners. By applying it to your program, you may be able to optimize it to maximize your Return On Investment (ROI).

In this article, we'll take a look at what the 80/20 rule is, and why it matters to affiliate marketing. Then, we'll offer tips on how you can apply it to improve your program. Let's get started!

An Introduction to the 80/20 Rule in Affiliate Marketing

Also called the Pareto Principle, the 80/20 rule can apply to many different areas, including affiliate marketing. In short, it states that 20 percent of your input results in 80 percent of your output. In other words, a small portion of your investment may, in fact, generate the bulk of your returns.

In affiliate marketing, this translates to 20 percent of your partnerships producing 80 percent of the sales for your program. With a discerning eye, you can determine who your top sellers are so you can reward them and encourage their efforts.

Similarly, by identifying the 80 percent who don’t perform as well, you can figure out how to work with them in a way that isn't a drain on your marketing budget. This might mean lower commission rates or fewer free samples of your products. 

Furthermore, by using the 80/20 rule, you can determine which of your partners consistently underperform, and reconsider whether doing business with them is worthwhile. In turn, this can free up resources to reinvest in those who are bringing in the bulk of your affiliate sales.

How to Use the 80/20 Rule to Improve Your Affiliate Marketing Program (3 Key Tips)

By applying the 80/20 rule, you have little to lose and much to gain. After all, it’s a widely acknowledged observation that has a strong application in any financial setting. Here are three ways you can incorporate it into your affiliate marketing strategy.

1. Use a Tracking System to Monitor Conversions and Find Your Top Affiliates

Before you can reward top-performing affiliates, you have to figure out who they are. According to the 80/20 rule, you should be able to do this by looking at conversion rate data and identifying the fifth of your affiliates who land the most sales.

With a plugin such as Affiliate Royale, you’ll be able to analyze valuable data to understand how the 80/20 rule applies to your program. By creating unique links for each partner, it's possible to see who your top earners are, and who isn't bringing in as much revenue: 

Graph displaying affiliate statistics in an Affiliate Royale report.

Once you've installed the plugin, simply navigate to your WordPress admin sidebar and click on Affiliate Royale > Reports to see the number of click-throughs, unique views, and sales for a given time period. You can also view a list of specific transactions and look to see which partners' names appear most frequently.

2. Reward Top-Performing Affiliates to Encourage Their Efforts

The success of your program can depend on the satisfaction of your affiliates. If they don't feel like their hard work is being adequately recognized, you could see a drop in their productivity.

Suitable rewards can not only help you to avoid that situation but could even motivate your affiliates to continually strive for more sales. Over time, it might also cultivate a greater sense of loyalty to your program.

With the 80/20 rule in effect, you can focus on acknowledging the top 20 percent of your affiliates. This will encourage your less successful partners to improve their sales rates, while also motivating high-performers to maintain their spots.

There are many ways to reward affiliates. One of the most common is to use tiered commissions. This involves giving partners a larger percentage of each sale once they reach a certain number of conversions per month.

For instance, affiliates who make five sales or less per month may only receive a ten percent commission. However, those who land 50 conversions may earn 40 percent of the resulting revenue.

One of the easiest ways to set up tiered commissions is with our plugin. To do so, go to the back end of your WordPress site and click on Affiliate Royale > Options > Commission:

Commission settings in the Affiliate Royale plugin.

Using this page gives you the option to create multiple commission levels with varying rates by clicking on the Add Level button and typing the corresponding percentage into the relevant field.

Another way to add a little fun to your rewards is to run an affiliate contest. The criteria are up to you, but a sales or recruitment target over a set period of time is an easy option. Prizes could include money, free products or services, or even a vacation.

3. Focus Your Promotional Resources on Your Program’s Best Affiliates

Just as commission levels help you focus your monetary rewards on your top sellers, the 80/20 rule can help you use your promotional resources more effectively, too. In particular, you may want to prioritize sharing free products or exclusive coupon codes with the affiliates who have generated the most revenue.

To get started, consider what promotional resources your program is currently using. Some common examples include:

  • Coupon codes: These are discounts affiliates can pass along to their audience.
  • Free products: You may send affiliates free samples or items for them to review.
  • Giveaways: This may be a single item or a bundle that affiliates promote to their audiences, usually as a prize for a contest or random drawing.

These resources can help expose potential customers to your products and encourage sales with exclusive offers. However, handing out items for free is a drain on your revenue, and giving coupons to every affiliate's followers could lead to over-discounting.

Research is important when providing these to affiliates. You might approach this as you would when deciding commission rates by scoping out your competition and considering your budget. This can guide who you share these resources with and which ones you use.

It's also prudent to be consistent with how free products and giveaways are used. Rewarding hard work can be beneficial, but it could be discouraging if your affiliates don't feel they're being supported equally.

Sharing your guidelines may help you avoid such issues arising. With appropriate standards in place, your affiliates will be able to see what they have to do to earn additional promotional resources.

Conclusion

For continued prosperity, your affiliate marketing program needs to invest the bulk of its efforts in the partners who are bringing in the most revenue. The 80/20 rule can be a valuable guide to help you get the results you want.

In this post, we shared three ways you can use the 80/20 rule to guide your affiliate program:

  1. Use a tracking system to monitor conversions and find your top affiliates.
  2. Reward top-performing affiliates to encourage their efforts.
  3. Focus your promotional resources on your program's best affiliates.

Do you have any questions about the 80/20 rule, and how you can use it in your affiliate marketing program? Let us know in the comments section below!

4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong User Experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling Call-to-Action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually-appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul of your site. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.

Conclusion

Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email Click-Through Rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video has proven to have a high Return On Investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call-to-Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, as well as conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, ‘watch time', or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

A Beginner’s Guide to Starting an Affiliate Website

When it comes to managing an affiliate marketing program, there are a lot of moving pieces to consider. Trying to stay in contact with your partners, provide them with key information and content, and tracking clicks and payments can quickly become overwhelming.

A simple solution is to create a dedicated affiliate website where you can connect with your partners and manage your program effectively. Fortunately, doing so with WordPress is fairly straightforward.

In this article, we'll take a look at why it can be beneficial to create an affiliate program website. Then, we'll offer tips on how to launch one successfully. Let's get started!

Why You May Want to Launch an Affiliate Website

Chances are, if you have an affiliate marketing program, you already have a website for your brand. Starting a dedicated platform for your partnerships with influencers and publishers may seem like overkill.

However, having a separate site for your affiliate marketing program can be helpful in several ways. For starters, it creates a hub where your partners can go to find the links, banners, graphics, and any other materials they might need when promoting your products.

It also makes managing your program easier on you. Having a dedicated website enables you to track the effectiveness of your partnerships by monitoring Click-Through Rates (CTRs). You can also stay on top of payments to ensure they're sent out on time so you can keep your affiliates happy.

These benefits can come at a very low cost to you as well. Using WordPress to launch your affiliate program website is affordable, and provides key flexibility and functionality through plugins, as we'll demonstrate shortly.

How to Build an Affiliate Website for Your Program (In 5 Steps)

Making the decision to launch a dedicated website for managing your affiliate program is just the beginning. Here's how you can get started on your new site in just five steps.

Step 1: Select a Platform for Creating Your Website

As you may already know, the first thing you'll need to launch a new site is a Content Management System (CMS) or website builder. When it comes to creating an online hub for your affiliate program, there are many advantages to choosing self-hosted WordPress for the job:

The WordPress.org homepage.

This platform is a popular choice. WordPress powers nearly a third of the top ten million websites. One of the biggest draws is its huge selection of plugins for extending its basic functionality:

The WordPress Plugin Directory.

Plugins enable WordPress users to customize their sites to meet their exact needs. This means that you can use this platform to create just about any type of website, including one for your affiliate program.

Additionally, if you're already using WordPress for your brand's primary site, you might consider launching your affiliate platform using Multisite. This feature creates a network that makes it easy to run updates and maintain a consistent design across your online presence.

Step 2: Customize Your Site With Plugins and a Theme

Once you've chosen a platform, you'll need to go about designing your affiliate website and incorporating key features. For WordPress users, this means selecting a theme and installing key plugins.

Ideally, you'll want to choose a WordPress theme that matches the branding of your company website. This consistency in design will help reassure your affiliates they're in the right place.

However, plugins are where you're going to get the most bang for your buck. You can use them to set up a payment system, track sales, and other key tasks related to your affiliate program.

Our plugin, Affiliate Royale, is one you may want to consider:

The Affiliate Royale plugin.

It can make creating and implementing your affiliate marketing plan an accessible process. It handles reporting, monitors your campaigns, and even helps maintain custom advertisements and links.

You might also want to consider some staple plugins for features such as Search Engine Optimization (SEO), security, backups, and more.

Step 3: Set Up Personalized Affiliate Dashboards

For your affiliates, one of the most useful features your new program website can provide is a personalized dashboard where each partner can monitor their progress and other information:

An affiliate dashboard page.

WordPress enables you to create user accounts out-of-the-box. However, plugins such as Affiliate Royale can help you set up full-fledged affiliate dashboards where your partners can:

  • Track their CTRs, sales, and commissions
  • View their payment histories
  • Download or copy banners and links

Whether you decide to create affiliate accounts for your website using Affiliate Royale or another method, making sure your influencers have access to this information is a must. By giving them all the tools they need to succeed, you can improve your own campaigns and revenue.

Step 4: Share Banners and Links to Promote Your Brand

Links are the bread and butter of affiliate marketing programs. Sharing yours with your partners is an important role for your new website. While you can always create links manually, having a plugin that can do it for you is easier.

Affiliate Royale has a simple link creation and management interface:

The Affiliate Royale link and banner management system.

In addition to standard text links, you may also want to create graphics or banners that affiliates can display on their own websites or social media accounts. This helps promote your brand and can give your partners a leg up when it comes to crafting effective campaigns:

Affiliate Royale banners.

Affiliate Royale's link management feature also enables you to upload banners and graphics for your affiliates to use. While you're still in charge of designing them, this can make it easy to share them with your influencers.

Step 5: Monitor Your Affiliates' Success and Issue Payments

Managing an affiliate program is an ongoing process. Once you've set up your website, you'll want to refer to it regularly to track your partners' CTRs, sales, and commissions.

While this is important for making sure your affiliates get paid accurately and on time, it's also useful for your overall marketing strategy. By monitoring the success of your partnerships, you can determine which relationships are providing the greatest Return On Investment (ROI).

Affiliate Royale's Reports can help you track these details:

An Affiliate Royale admin report.

Our plugin also notes your Top Referrers. You can offer these partners higher commission rates or other rewards for directing customers to your products or services.

Finally, you'll want to integrate a payment system such as PayPal with your affiliate program website. This will enable you to easily complete and keep records of transactions with your partners.

Conclusion

Creating an affiliate website can sound intense, but it doesn't have to be. In fact, with the right approach and tools, building one can be an intuitive process.

Certainly, having a plan of action can be beneficial. In this post, we shared five steps you can take to get started on your affiliate website:

  1. Select a suitable platform for creating your website.
  2. Customize your site with plugins and a theme.
  3. Set up personalized affiliate dashboards.
  4. Share banners and links to promote your brand.
  5. Monitor your affiliates' success and issue payments.

Do you have any questions about creating an affiliate program website? Ask away in the comments section below!

Your Guide to Repurposing Content for Social Media

One key to being a successful affiliate is to share fresh content on social media. It’s also important to create new content regularly. Of course, that can be a monumental task for even the most prolific affiliates.

That’s where repurposing content can be a lifesaver. By reusing articles, blog posts, videos, infographics, and other forms of media that you already have on hand, you could save yourself a lot of work.

This post will take a look at some of the advantages of repurposing your affiliate site's content for social media. Then we’ll share a few tips for doing so. Let’s dive in!

Why It's Smart to Repurpose Affiliate Site Content for Social Media

When you repurpose content, you take something you already have and transform it for a different use or platform. Social media, for example, offers an excellent way to engage your audience by taking your affiliate content and using it to expand your reach.

Consider how social media is a central part of most people's lives. 90% of Millennials use it, as do over 77% of Gen X, and nearly half of Baby Boomers. Of course, some users prefer Instagram while others rely on Twitter or Facebook, so it makes sense to focus your attention on multiple platforms.

That also enables you to transform actionable content, or content that increases your conversions, that didn’t succeed on one platform and share it on another site instead. When you do, you save yourself work in the long run. For instance, a video you worked hard on that didn’t get as many views as you wanted can easily become an Instagram Story.

This is an especially important strategy for affiliates. The more platforms you use, the more you will get the chance to share your links. Plus, you can generate traffic by using the right keywords repeatedly, without appearing spammy to your audience. As an affiliate, you really can’t go wrong by branching out and reusing your content.

How to Repurpose Content for Social Media (4 Key Tips)

The first step to repurposing your affiliate content is to know which platforms works best specifically for affiliates. Once you do, you can use that knowledge to your advantage in a number of ways. Let's look at four of the most effective options.

1. Use Infographics to Translate Your Website Content to Instagram

Effective infographics can be challenging to create, but the benefit from doing so can be well worth your time. After all, people absorb information from visuals 60,000 times faster than through text.

So, if you have a large Instagram platform, or are looking to expand, it makes sense to turn some of your affiliate blog posts into infographics:

To keep your infographic from being overwhelmed with information, consider using a snippet of a larger post to act as a teaser. This can be a snapshot of your overall content, designed to get your audience clicking on those affiliate links.

Infographics are an excellent way to deliver quick, actionable content that's tailored for Instagram and similar platforms. Plus, there are plenty of tools you can use to create infographics quickly, such as Canva.

2. Take Your Photo Blog to Pinterest to Drive Traffic

Another growing platform, especially for affiliates, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.

The best part is that Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well:

Pinterest is a top platform for affiliates, since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.

2. Turn Blog Posts into Tweets

Tweets may seem hard to navigate at first, because you only get 280 characters to work with. However, it’s a great medium for affiliate-focused content and backlinks. For instance, you can integrate an affiliate link into viral tweets to generate more exposure.

To get your tweets noticed, add in some relevant hashtags and keywords, but try not to overdo it. As with other mediums, you may be seen as spammy, and people might skip over your tweets. Plus, while you now have double the character space, it’s still a tight fit to get your message across, add a backlink, and include tags:

That’s where Twitter threads come in handy. Now, you can add to a tweet easily by creating a thread, which is a string of connected messages. This makes translating longer content, such as a blog post, into a tweet much easier.

Don’t forget to connect your social media accounts as well, and link your blog to Twitter. With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. This enables you to add a link that helps your readers effortlessly share your content on Twitter.

3. Re-Publish Long-Form Content on Facebook or LinkedIn

With nearly 2.5 billion active users on Facebook, and almost 600 million users on LinkedIn, it makes sense to leverage both platforms. This means taking your affiliate marketing beyond basic Facebook advertising.

Both of these platforms lend themselves well to publishing longer content, also known as ‘long-form content', such as posts and articles:

Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.

Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content onto their own profiles, and permits you to post content to your brand's page in order to grow your audience.

Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending longer on your pages, and attract more engagement:

This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.

Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority. Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.

Conclusion

While you might wish that recycling content was as simple as copying and pasting old media, you really do need to put effort into the transformation process. After all, you want the quality of your affiliate content to be stellar on every platform.

By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:

  1. Use infographics to share information on Instagram faster and wider.
  2. Take blog media to Pinterest in order to drive traffic.
  3. Turn blog posts and affiliate links into tweets.
  4. Re-publish long-form content on platforms like Facebook and LinkedIn.

Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!

How Infographics Can Take Your Affiliate Program To New Heights

Whether you're recruiting new partners for your program or trying to help your current affiliates land sales, it's important to create content that's easily digestible. Sometimes, long articles or even social media posts may not be the easiest for leads to take in.

Fortunately, infographics can make your data easier to understand. You can use them to promote your affiliate program offers to partners as well as share them to increase conversions and brand awareness.

In this article, we will cover what infographics are and how they can benefit your affiliate program. We'll also share a few tips for creating and sharing them. Let's get started!

An Introduction to Infographics

An infographic is a combination of graphical or visual content and data. Often, they are used to display statistics or complex information without the need for large blocks of text:

An infographic comparing the speeds of land mammals.

The image above is just one example. In fact, infographics come in many forms, each with their own advantages. However, no matter which type you choose, there are many benefits to using them in your campaigns.

After all, some estimates suggest that the human brain can process visual information 60,000 times faster than text alone. Likewise, some people are simply hardwired to learn better from images.

This can help leads not only when it comes to processing your data, numbers, and general information, but when retaining it, too. Increasingly, we live in an age of information, and the constant bombardment of facts and figures can be overwhelming.

For that reason, whether you’re looking to communicate statistics to potential partners or provide them with content they can use to land sales, infographics can be useful tools. Essentially, they’ll enable you to encapsulate data in a way that doesn’t create an information overload. 

How Infographics Can Benefit Your Affiliate Program (3 Key Ways)

Now that you understand why infographics are a popular method of sharing information, let’s look at how they can support your affiliate program specifically. From expanding your brand’s awareness to attracting potential partners, there are many ways to utilize this type of content.

1. Infographics Can Communicate What Your Program Offers to Potential Affiliates

If you want to show what your program can offer affiliates in a digestible way, consider using an infographic. As we mentioned, they can help you spread information without overwhelming people.

For instance, a well-chosen infographic can concisely break down the benefits of joining your program, as in the example below. In particular, you could mention your commission rates, bonuses, and any other rewards that come with being your partner, as well as earning statistics:

An infographic explaining the benefits of joining eUKhost's affiliate program.

This can be advantageous if your program is looking to expand and recruit new affiliates. Additionally, infographics are excellent vehicles for Calls-to-Action (CTAs), which may engage someone looking to become a partner.

On their own, CTAs are often already efficient tools to get that final click-through or conversion. However, including them in an infographic can make for a much more pleasing format to share. After all, visual content can be bright and cheerful and help you catch leads' eyes.

Plus, infographics can be created to match your program’s style and tone, and thus blend your CTA into a visual design that meshes with your brand.

With that in mind, you may consider posting an infographic on your affiliate recruitment landing page. You could also spread it across social media, or use it to reach out to potential partners directly.

2. Affiliates Can Share Infographics In Their Promotions to Drive Conversions

When your program’s affiliates succeed, so does your brand. By giving your partners tools for promoting your products, you can help them drive more customers your way. 

One way to do just that is to supply them with visual content they can post on social media or add to their blogs' sidebars. When they have access to infographics, your affiliates will be able to share them across different platforms and potentially attract more conversions.

Of course, brand consistency is going to be key. That means your infographic should, as we mentioned, tie in with your content visually. Doing so may increase the attention that your affiliates and your products or services receive.

Though there are no certainties, a well-made infographic can drive traffic years after it’s made, and even double the number of visitors to your site. One way to share them with your affiliates is by using our Affiliate Royale plugin's banner feature.

Once you have the plugin installed and activated, simply go to Affiliate Royale > Links & Banners in your WordPress sidebar. Next, click the plus sign (+) to add a new banner:

Links and Banners page on the Affiliate Royal plugin.

Select Banner in the dropdown menu, then fill in the requisite fields, specifically the Target URL  and Slug. Add your infographic as the image either with a URL or by uploading it from your computer:

Adding a banner via the Affiliate Royale plugin.

Then click on Update Links and Banners. After that, you can share your infographic with affiliates so they can use them to drive conversions.

3. Using Infographics On Social Media Could Increase Your Brand Awareness

Your affiliate program will always benefit from boosted click-through and traffic rates. Increased visibility across multiple platforms can help spread the word about your products or services.

That brings us to another beneficial aspect of infographics – they’re easy to share on various channels, including social media. Whether it’s Facebook, Twitter, Pinterest, or Instagram, visual content can draw users in and interest them in your brand:

An infographic about the two kinds of Starbucks iced coffee.

Relatable and well-thought-out infographics don’t just present content in a visual format. They include an intrinsically shareable quality that you can leverage for your program. When creating one, it may be a good idea to include your logo to build brand awareness as affiliates and their followers spread it across the web.

One of the greatest advantages of sharing promotional content on social media is that it can expand your visibility through no effort on your part as others re-Tweet, re-post, or pin it. Ultimately, the wider your audience, the more likely you are to get coveted click-throughs.

Don’t worry if you’re not a graphic designer. There are plenty of tools available to create social media-friendly infographics, such as Canva, PicMonkey, or Adobe Spark. They all include templates that will help you craft visual content for a variety of platforms.

Just remember to keep the visual content you create in line with your overall aesthetic. This way, you emphasize cohesion in your brand identity.

Conclusion

Infographics can be effective assets for an affiliate marketing program. They're versatile and can make data or information visually appealing and easy to digest.

Let's recap three of the benefits we discussed earlier in this article:

  1. Using infographics can promote your program's commissions and bonuses to potential partners.
  2. You can share infographics with your affiliates to help them boost your traffic and conversions.
  3. Your program's brand awareness could benefit from highly-shareable infographics for social media.

Do you have any questions about how you could use infographics for your affiliate marketing program? Let us know in the comments section below!

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people's day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,' and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it's time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman' between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

How to Attract ‘Super Affiliates’ to Your Program (In 3 Ways)

When it comes to your affiliate program, not all members are created equal. While you naturally appreciate the hard work of everyone who takes part, there’s no denying that some affiliates perform better than others.

In fact, the best marketers are often given the title of ‘super affiliate’. These are the affiliates who bring in significantly more money than the rest of your program's members. In many cases, a small number of super affiliates can bring in 50-70% of your entire program’s profits.

In this article, we’ll dig deeper into what super affiliates are, and explain how you can attract them to your program. Let’s go!

What Super Affiliates Are (And Why You Need Them Around)

The This Is Why I'm Broke home page.

A super affiliate's website, such as This Is Why I'm Broke, can vastly increase referrals, traffic, and conversions to your program.

As the name implies, a ‘super affiliate’ is someone out of the ordinary. This term refers to a particularly skilled and valuable affiliate marketer, who brings in a huge number of referrals for your program.

There are several criteria that denote a super affiliate. These can include their consistency, authority in their niche, and other competitive advantages. As an example of that last characteristic, a super affiliate may have a large pre-existing audience or industry connections that make them especially productive.

Naturally, having one or more super affiliates in your program is highly desirable, as they'll often bring in the majority of your program's profits. This also means that super affiliates are very in-demand, however, and have a lot more leverage than your typical marketers. As such, they may require more from you if you want to convince them to join your program.

How to Attract Super Affiliates to Your Program (In 3 Ways)

Getting a super affiliate to sign on to your program requires more work than attracting any other type of marketer. Due to their heightened abilities and advantages, you will need to consider each super affiliate carefully and work especially hard to gain their attention. This is worth the effort, of course, but relies on a unique set of strategies. Next up, we're going to look at three of the most effective techniques.

1. Find Them in Your Niche (And Get Their Attention)

The first thing you need to do is understand that you're not just looking for any super affiliates, but for ones that match your niche. Not only will this make them more likely to be interested in your program, but it will ensure that their skills and authority are used optimally. For example, if you're selling beauty products, working with a super affiliate whose main focus is on tech gadgets isn't exactly ideal.

Once you've located this type of affiliate, the next step is to get their attention. Many affiliates on this level will already have easily-accessible contact forms, which is a decent option. However, they're likely inundated with many requests and offers, so you need to stand out from the crowd.

You could do this by reaching out in a different way, such as by sending them a small gift along with a personal message. This way, you're more likely to get their attention and build a positive relationship right away. It also shows them that you're willing to reward your marketers well, which is an added incentive.

The most important thing, however, is to be genuine and honest. Don't go overboard in your efforts to get the attention of a super affiliate. If they've made it clear that they're not interested, don't be tempted to push the issue further, as this is more likely to frustrate rather than persuade them.

2. Offer Them an Irresistible Deal

A super affiliate knows their value, so you need to make it clear that you do as well. If your program is going to be worth their time, they'll need to know they're getting a great deal.

Using Affiliate Royale, you can do this by offering the affiliate a unique commission tier, where you can give them a higher rate for each referral than your other marketers. It makes sense to pay them more, after all, since a quality super affiliate is likely to increase your overall profits by a substantial margin.

You can also sweeten the deal in other ways, such as by offering them rewards or even ad space on your site. These are bonuses that may sway a super affiliate in your direction when they're choosing which programs to work with. Most importantly, be prepared to tailor your offers to their specific requirements and needs whenever possible.

3. Make Sure They Have All the Resources They Need

This may seem like a basic issue, but it’s one that's often overlooked. In short, it's crucial that your major players are never left confused about your program, or don’t have the resources they need to market your business. If your program is difficult to use, or if you don't provide adequate information or support, a super affiliate in particular is unlikely to stick around for long.

To help you out, Affiliate Royale lets you easily provide links, banners, and other resources to all your affiliates. You can also create a simple but customizable dashboard, where your affiliates can find everything else they need. This lets you ensure that the process is smooth for all involved, which is especially important when dealing with super affiliates and asking for some of their valuable time.

Conclusion

Super affiliates certainly live up to their moniker, in that they can be the superheroes of your program. Since they’ll often bring in a substantial majority of your profits, it’s in your best interests to attract them and make sure they enjoy using your program.

In this guide, we’ve shown you how you can get the attention of these super affiliates. We recommend that you do the following:

  1. Find super affiliates in your niche (and get their attention).
  2. Offer them an irresistible deal.
  3. Make sure they have all the resources they need.

Do you have any questions about super affiliates, or how to attract them to your program? Let us know in the comments section below!

Why Affiliate Theft Could Hurt Your Program (And How to Stop It)

Affiliate theft is a serious problem that’s plaguing many programs. By manipulating your affiliate links, malicious users are able to game your program to earn commissions without referring any new traffic to your site. Businesses lose millions every year on these dishonest practices, so how can you help prevent the same fate from befalling you?

Fortunately, it is possible to stop affiliate theft before it becomes an issue. Doing this requires you to keep an eye on your program, track your affiliates' activities, and secure your affiliate links. It may require some extra work, but this could save you a lot of money down the line.

In this article, we’ll discuss what affiliate theft means, and explain how it can negatively affect your program. Most importantly, we’ll talk about how you can prevent it today. Let’s get started!

What Affiliate Theft Is (And How It Can Hurt Your Program)

In case you're unfamiliar with affiliate theft (sometimes referred to as ‘commission theft'), let's start with the basics. In short, it refers to certain methods of manipulating your program into incorrectly believing that someone accessing your site was referred via an affiliate link.

The most common way of doing this is by creating a downloadable toolbar or browser attachment. Users can download this software, which will automatically unlock otherwise hidden deals or coupon codes as they browse websites. However, unbeknownst to those users, the software actually changes the data that's sent to the sites.

For example, if a user entered your site directly from a search engine, the software would trick the page intro registering this hit as a referral that was using an affiliate link. The owner of the toolbar would then get a commission from your program, despite not having actually referred a new user.

This process is deliberately designed to be invisible to the end user, who just thinks they're getting easy access to better deals. However, it can cost affiliate programs a lot of money. Forbes estimates that millions of dollars are lost due to affiliate theft. One famous example was when a single affiliate managed to defraud $28 million from eBay using these tactics.

How to Stop Affiliate Theft (In 3 Steps)

Now that we've established the threat affiliate theft poses, it's time to look at how you can protect yourself against it. Here are three ways you can secure your program, in order to keep out fraudulent affiliates and scummy tactics.

1. Cloak Your Affiliate Links

The most important factor in protecting your program from theft is making sure to cloak your links. This adds a layer of protection to the affiliate links you supply to your marketers, as they can't easily be bypassed. It also stops other people from injecting their own affiliate data into your member's links, in order to steal their commissions.

Cloaking your links also makes it easier to track them and see how and when they're clicked on. The best way to cloak your links is by using a shortening solution, such as Pretty Links:

The homepage for the Pretty Links plugin.

This lets you create shortened, ‘pretty' links that you can supply to your affiliates. It also lets you track every click on each link, so you can make sure the traffic you receive from them is legitimate.

The best thing about this method is that creating shortened links is very simple. Once you have your links ready, you can provide them to your affiliates via the Affiliate Royale dashboard.

2. Track Your Program’s Analytics

We touched on this in the previous section, but tracking your program's statistics is vital in order to spot affiliate theft. Keeping tabs on every aspect of your program lets you see if there are any sudden, unexplained surges in traffic. This could be an indicator of commission theft, especially if it's centered around a small number of affiliates:

Affiliate Royale's affiliate reports page

You should pay particularly close attention to whenever your referrals spike out of nowhere, and instances when specific affiliates are suddenly performing much better than they previously were.

While this doesn't have to signal theft for sure, it's important to keep your eye out for these types of anomalies. If you do come across a series of referrals that seem suspicious, or you've noticed unusual behavior from specific affiliates, you may need to investigate further.

3. Remove Suspicious Affiliates From the Program

If you notice that an affiliate is exhibiting suspicious behavior, such as getting sudden surges of referrals over short amounts of time, you may want to look more closely at them. As we just mentioned, you can use Affiliate Royale's statistics to see your program's activity. However, you can go even deeper than that.

For example, if you use Pretty Links, you can track each affiliate's links to see exactly where every click originated from:

Extended stats in Pretty Links.

This helps you figure out if the referral URLs are legitimate or not. You could even do a search on Google for the affiliate's name, to see if you find that it's related to producing or maintaining illicit software (such as toolbars).

If you do find that an affiliate is using dishonest practices to steal commissions, you can remove them from your program. To do this, navigate to Affiliate Royale > Affiliates:

A list of affiliates.

Click on the affiliate you want to remove, and open the Edit User screen. Scroll down to the bottom of the page, and select the User is Blocked option:

The User is Blocked setting in WordPress.

You can now enter a message to inform them that they have been blocked and why. They will no longer be able to log in to access their links, or receive any more commissions.

Conclusion

Affiliate theft is an insidious way of subtly stealing revenue from your program. It involves using methods that manipulate your program and links, in order to earn money for certain affiliates while siphoning income away from your business. Fortunately, it is possible to prevent, especially if you’re using Affiliate Royale.

In this article, we’ve covered three ways you can stop affiliate theft from hurting your bottom line. These are:

  1. Cloak your affiliate links.
  2. Track your program’s analytics.
  3. Remove suspicious affiliates from your program.

Do you have any questions about how to deal with affiliate theft? Let us know in the comments section below!

Why Being an Affiliate Marketer Doesn’t Have to Mean ‘Selling Out’

Affiliate marketing can be a lucrative prospect for any talented blogger. However, you may worry that using your blog to promote someone else’s products could be seen as ‘selling out'.

While it may seem like affiliate marketing and honest blogging are oil and water, the truth is quite the opposite. In fact, by sticking to your principles and staying open with your audience, you can see financial results from your hard work without harming your reputation.

In this article, we’ll explain how you can create a profitable and honest affiliate blog. Let’s get started!

A Brief Introduction to Affiliate Marketing

An affiliate link for the film Spider-Man: Homecoming.

Affiliate links, such as this one from the film blog BirthMoviesDeath, let you provide value to your users in an honest fashion.

If you want to monetize your blog, affiliate marketing is one of the easiest and best techniques. As an affiliate marketer, you'll link to another business' products on your site. When somebody clicks on one of those links and ends up making a purchase, you'll be paid a commission that's usually relative to the item's total cost.

You can probably imagine how this technique could work well on a blog. You can include affiliate links in your posts, feature specific products, or even write product reviews. However, while becoming an affiliate can certainly be lucrative, a prevalent myth claims that doing so is akin to ‘selling out'. After all, if you're making money by promoting products and services, surely that makes you untrustworthy?

However, this is far from the truth. In fact, you stand to gain a lot more by being honest, rather than blindly using affiliate marketing to make a quick buck. Let's talk about how to approach this type of marketing with integrity.

3 Ways You Can Be an Affiliate Marketer Without Selling Out

Below, we'll look at three ways you can use affiliate marketing without compromising your principles. Keep these recommendations in mind to create a trustworthy and profitable affiliate blog!

1. Create Honest and Informative Content

Your number-one priority should always be to produce the best content possible. The quality of your content is what encourages readers to come back to your blog. Plus, it helps to determine how highly your site is ranked by Google.

If your site doesn't offer posts that people want to read, you won't be able to find an audience in the first place. Many blogs make this mistake, churning out content just to spread affiliate links, and it's rarely effective. Instead, you'll want to focus on writing high-quality posts that offer value to your readers.

What's more, being an affiliate marketer is not about simply praising every single product. You should always write honestly, especially if you create product reviews. Readers will want to hear your actual thoughts, so by being upfront about an item's pros and cons, you can provide value while still driving traffic through your affiliate links.

Finally, it's also important that you disclose your affiliate links clearly throughout your site. This is a key factor in whether or not visitors will find you trustworthy.

2. Feature Products That You Use Personally

One of the best things about affiliate marketing is how it enables you to pick and choose which products and programs you want to work with. Often, the smartest strategy is to focus on products that you use personally.

For example, let's say you run a beauty blog. You could write about the beauty products you use, discussing them earnestly while including affiliate links where appropriate. This gives your readers an accurate appraisal, while also letting them easily purchase the items they find appealing.

Thanks to this technique, your blog posts will offer more quality to your readers due to your first-hand knowledge. Plus, you can remain honest in your reviews. People can usually tell when they're being sold something the marketer doesn't actually believe in, so this approach helps you avoid coming across as a mouthpiece for another brand.

3. Don’t Do It Just for the Money

While earning money is naturally the main reason to use any type of marketing, it's not always the best strategy to focus solely on this aspect. First of all, affiliate marketing takes a lot of work, especially in the beginning. You will need to put in plenty of time and effort before you see significant financial rewards.

As such, it's important that you enjoy creating your affiliate content. If you work in a niche that you don't care about, or you resent the work involved, you probably won't last long.

Many marketers make the mistake of only focusing on how much money they can make. This usually leads to half-baked sites that essentially serve as billboards for other brands, providing little real value to readers. This is the exact opposite of what you want your affiliate blog to become.

The most important thing to remember is that affiliate marketing shouldn't change how you approach your content. Your greatest asset will always be your own skills, knowledge, and imagination. If you stick with what you're already good at, affiliate marketing gives you the opportunity to turn your creativity into an honest and lucrative venture.

Conclusion

As a blogger, monetizing your work can be difficult without making compromises. However, implementing affiliate marketing on your blog doesn’t have to mean selling out. In fact, if you do it right, you can be both honest with your audience and make a tidy profit at the same time.

To get started with affiliate marketing in an effective and upfront way, you’ll want to:

  1. Create honest and informative content.
  2. Feature products that you use personally.
  3. Don’t do it just for the money.

Do you have any questions about how to get started with affiliate marketing? Let us know in the comments section below!