A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email click-through rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video is proven to have a high return on investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call to Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, in addition to conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, watch time, or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

How Infographics Can Take Your Affiliate Program To New Heights

Whether you're recruiting new partners for your program or trying to help your current affiliates land sales, it's important to create content that's easily digestible. Sometimes, long articles or even social media posts may not be the easiest for leads to take in.

Infographics can make your data easier to understand. You can use them to promote your affiliate program offers to partners as well as share them to increase conversions and brand awareness.

In this article, we'll cover what infographics are and how they can benefit your affiliate program. We'll also share a few tips for creating and sharing them. Let's get started!

An Introduction to Infographics

An infographic is a combination of graphical or visual content and data. Often, they're used to display statistics or complex information without the need for large blocks of text:

An infographic comparing the speeds of land mammals.

The image above is just one example. In fact, infographics come in many forms, each with their own advantages. However, no matter which type you choose, there are many benefits to using them in your campaigns.

Some estimates suggest that the human brain can process visual information 60,000 times faster than text alone. Likewise, some people are simply hardwired to learn better from images.

Infographics can help leads not only when it comes to processing your data, numbers, and general information, but when retaining it, too. Increasingly, we live in an age of information, and the constant bombardment of facts and figures can be overwhelming.

For that reason, whether you’re looking to communicate statistics to potential partners or provide them with content they can use to land sales, infographics can be useful tools. Essentially, they’ll enable you to encapsulate data in a way that doesn’t create an information overload. 

How Infographics Can Benefit Your Affiliate Program (3 Key Ways)

Now that you understand why infographics are a popular method of sharing information, let’s look at how they can support your affiliate program specifically. From expanding your brand’s awareness to attracting potential partners, there are many ways to utilize this type of content.

1. Infographics Can Communicate What Your Program Offers to Potential Affiliates

If you want to show what your program can offer affiliates in a digestible way, consider using an infographic. As we mentioned, they can help you spread information without overwhelming people.

A well-chosen infographic can concisely break down the benefits of joining your program, as in the example below. In particular, you could mention your commission rates, bonuses, and any other rewards that come with being your partner, as well as earning statistics:

An infographic explaining the benefits of joining eUKhost's affiliate program.

Incorporating this information in an infographic can be advantageous if your program is looking to expand and recruit new affiliates. Additionally, infographics are excellent vehicles for calls to action (CTAs), which may engage someone looking to become a partner.

On their own, CTAs are already efficient tools to get that final click-through or conversion. However, including them in an infographic can make for a much more pleasing format to share. After all, visual content can be bright and cheerful and help you catch leads' eyes.

Plus, infographics can be created to match your program’s style and tone, and thus blend your CTA into a visual design that meshes with your brand.

With that in mind, you may consider posting an infographic on your affiliate recruitment landing page. You could also spread it across social media or use it to reach out to potential partners directly.

2. Affiliates Can Share Infographics In Their Promotions to Drive Conversions

When your program’s affiliates succeed, so does your brand. By giving your partners tools for promoting your products, you can help them drive more customers your way. 

One way to do just that is to supply them with visual content they can post on social media or add to their blogs' sidebars. When they have access to infographics, your affiliates will be able to share them across different platforms and potentially attract more conversions.

Of course, brand consistency is going to be key. That means your infographic should, as we mentioned, tie in with your content visually. Doing so may increase the attention that your affiliates and your products or services receive.

Though there are no certainties, a well-made infographic can drive traffic years after it’s made, and even double the number of visitors to your site. One way to share them with your affiliates is by using our Affiliate Royale plugin's banner feature.

Once you have the plugin installed and activated, simply go to Affiliate Royale > Links & Banners in your WordPress sidebar. Next, click the plus sign (+) to add a new banner:

Links and Banners page on the Affiliate Royal plugin.

Select Banner in the dropdown menu, then fill in the requisite fields, specifically the Target URL and Slug. Add your infographic as the image either with a URL or by uploading it from your computer:

Adding a banner via the Affiliate Royale plugin.

Then click on Update Links and Banners. After that, you can share your infographic with affiliates so they can use them to drive conversions.

3. Using Infographics On Social Media Could Increase Your Brand Awareness

Your affiliate program will always benefit from boosted click-through and traffic rates. Increased visibility across multiple platforms can help spread the word about your products or services.

That brings us to another beneficial aspect of infographics – they’re easy to share on various channels, including social media. Whether it’s Facebook, Twitter, Pinterest, or Instagram, visual content can draw users in and interest them in your brand:

An infographic about the two kinds of Starbucks iced coffee.

Relatable and well-thought-out infographics don’t just present content in a visual format. They include an intrinsically shareable quality that you can leverage for your program. When creating one, it may be a good idea to include your logo to build brand awareness as affiliates and their followers spread it across the web.

One of the greatest advantages of sharing promotional content on social media is that it can expand your visibility through no effort on your part as others re-tweet, re-post, or pin it. Ultimately, the wider your audience, the more likely you are to get those coveted click-throughs.

Don’t worry if you’re not a graphic designer. There are plenty of tools available to create social media-friendly infographics – tools such as Canva, PicMonkey, or Adobe Spark. They all include templates that will help you craft visual content for a variety of platforms.

Just remember to keep the visual content you create in line with your overall aesthetic. This way, you emphasize cohesion in your brand identity.

Conclusion

Infographics can be effective assets for an affiliate marketing program. They're versatile and can make data or information visually appealing and easy to digest.

Let's recap three of the benefits we discussed earlier in this article:

  1. Using infographics can promote your program's commissions and bonuses to potential partners.
  2. You can share infographics with your affiliates to help them boost your traffic and conversions.
  3. Your program's brand awareness could benefit from highly-shareable infographics for social media.

Do you have any questions about how you could use infographics for your affiliate marketing program? Let us know in the comments section below!

How to Run a Contest for Your Affiliates (And Why You Should)

Affiliate marketing doesn’t have to be all work for your affiliates. In fact, you should aim to mix things up from time to time. Otherwise, you might find that they become bored with your program, which can lead to a decrease in your profits. One of the best places where affiliate marketing can be seen into action is when Youtubers take the assistance of buying youtube views as there is no way around buying views on youtube or getting quick views on youtube to achieve quick popularity.

One smart way of motivating your members is by periodically running a contest. By tracking their performances and setting an end goal to strive for, you can more effectively engage your affiliates and boost your conversions in the process.

In this article, we’ll show you how to run a contest using Affiliate Royale, and explain what you’ll need to consider in order to pull it off successfully. Finally, we’ll discuss how you can track the results in order to find your winner. Let's go!

Why You Should Consider Running an Affiliate Contest

Running a contest for your affiliates isn't just a fun side project. In fact, it can motivate your affiliates to perform better, which can in turn help to increase your conversions and income.

A contest is something fun and different from the usual way of making money using affiliate marketing. It can spur on all of your affiliates to work harder in order to win, and in particular can inspire affiliates who may not have been very invested in your program recently.

To achieve this, all you really need to do is provide your affiliates with an incentive. This could be in the form of prizes or other rewards, which you can give to those who perform the best in response to set criteria.

Of course, you'll also want to make the contest and its current results visible to everybody. By showing the current standings, you'll be spurring on the contestants to perform even better.

Fortunately, both of these things are pretty easy to set up. Let's look at how you can create and run your affiliate contest.

How to Run a Contest for Your Affiliates (In 3 Steps)

If you want to start your own affiliate contest, Affiliate Royale is here to help. The following three steps are all you need in order to plan and execute a successful contest for your affiliates!

1. Specify Your Contest’s Goal and Prizes

Naturally, you first need to decide what the goal of the contest will be. The most obvious setup is to have affiliates compete for who can make the most sales within a given time frame. However, you could try something a little different instead, like seeing who can recruit the most new affiliates to your program.

You'll also need to come up with some worthwhile prizes. You'll need to find desirable rewards that make the contest worth the contestants' time and effort. What you decide to use depends on your budget and business, but the easiest option is usually to use items from your own stock. However, you could also get a sponsor for your contest, and have them supply the prizes.

Finally, you'll also want to consider the contest's duration. This will depend a lot on your business and the number of affiliates you have, but a month is usually an ideal period. It's also important that you make the start and end times very clear in advance and throughout the competition, so contestants can prepare sufficiently.

2. Provide Information and Resources to Your Affiliates

If you want your contest to be a success, you need to make people aware of it. This applies both before it starts, and all the way until the moment that winners are announced. Your dashboard in Affiliate Royale lets you communicate information about the contest:

The Affiliate Royale affiliate dashboard

Affiliate Royale also enables you to share links and banners that contestants can use during the competition. For example, if your contest revolves around selling particular products, you should make sure that you provide affiliates with resources to help them promote these products. This will ensure that they perform better, while also leveling the playing field.

Your dashboard is also the perfect place to share the current leaderboard during the contest. Here, you can show off the affiliates who are currently doing the best, which will motivate them and others to perform better and climb to the top. Just make sure that you update the standings often, so everyone will know how they stand.

3. Track Your Affiliates’ Performance Using Analytics

Of course, a crucial part of any contest is tracking the progress of the contestants. How you do this depends on the contest's objective. For example, if you want to see who has made the most referrals during a certain period, you can use Affiliate Royale's Top Referrers data:

A list of Top Referrers in Affiliate Royale.

However, if you're gauging who can recruit the most new affiliates, you could add a field to the affiliate sign-up page, letting newcomers indicate who referred them to the program.

Most importantly, your dashboard enables you to easily see who has won when the contest is over. You can then reach out to them and deliver their prizes. It's also a smart idea to feature the winners on your website in some manner. This will highlight their success, and motivate others to do better when the next contest rolls around!

Conclusion

Hosting a contest for your affiliates is not just a fun way of motivating them into performing better. It can also help increase your conversions, and bring new and old affiliates back into your roster. The key is to make sure your contest is set up correctly, and to track each affiliate’s performance throughout the process.

Fortunately, this is made simple with Affiliate Royale. Using our plugin, you can handle every aspect of your competition effortlessly. The following steps are all that's required for creating a successful contest:

  1. Specify your contest’s goal and prizes.
  2. Provide information and resources to your affiliates.
  3. Track your affiliates' performance using analytics.

Do you have any questions about running a contest for your affiliates? Let us know in the comments section below!