3 Ways to Make Your Affiliate Marketing Mobile Friendly

Thanks to the rapid proliferation of mobile devices, the marketing landscape is undergoing massive transformations. With mobile becoming a more dominant source of traffic than desktop, it’s time to adapt your affiliate marketing strategy if you want it to continue to succeed.

Fortunately, new trends in social media and other platforms have made it easier than ever for affiliate programs and marketers to shift their strategies to match the new landscape. Plus, many of these changes are easy to implement.

In this article, we’ll discuss the importance of making your affiliate marketing mobile friendly. Then we’ll offer some tips on how to do it. Let’s get started!

The Importance of Mobile-Friendly Affiliate Marketing

Research shows that on average, U.S. adults spend over three hours on their mobile devices each day. Mobile app usage accounts for more than 90 percent of this time on smartphones and 77 percent on tablets.

These numbers are staggering, but they also make sense. Our mobile devices enable us to stay connected to the world. They’re our source of information and entertainment, and in some cases can even help us improve our productivity.

Between playing games, browsing social media, checking emails, and using other apps, there’s a lot we can do on our mobile devices. Making sure your affiliate marketing content is mobile friendly can help you take advantage of all the time your audience spends on their smartphones.

3 Ways to Make Your Affiliate Marketing Mobile Friendly

With your target audience practically glued to their mobile devices, you have a prime opportunity to tailor your promotions to increase reach and engagement. Here are three tactics to consider.

1. Use Social Media to Create Targeted Ads

According to Global Web Index (GWI), digital shoppers spend an average of two hours and 26 minutes per day on social networks. Social media apps – especially Facebook and Instagram – account for a large portion of that time.

Therefore, it makes sense why social content would be part of your mobile-friendly affiliate marketing strategy. Being active on social channels and promoting your products and services via influencers can help boost both brand awareness and engagement:

An example of an Instagram post with affiliate links.

Gaining visibility on social media also enables you to build credibility with your target audience. Endorsements from affiliates, as well as valuable content on your own profiles, can demonstrate your authority in your industry:

An example of an Instagram post on photography equipment.

GWI also found that 28 percent of internet users agree that ads help them discover new products. On a global level, social media ads are ranked as the fourth most popular choice for brand discovery:

Targeted ads on Facebook.

When using social media for your affiliate marketing, it’s also wise to explore targeted ads. This strategy can make it easier to get your content in front of the people who are most likely to purchase your products or services.

2. Customize and Shorten Links for More Visual Appeal

Part of making your affiliate marketing mobile friendly is ensuring that your content is optimized for smaller screens. One way to do that is by making sure you have a responsive website that automatically translates across devices.

Another technique is to use customized and shortened links. When sharing content or posting on social media, it’s important to make the most of the limited space you have. Bulky links are not only unattractive but also waste space. On the other hand, shortened links are more user friendly.

A handy tool for this task is Pretty Links, a plugin that enables you to create shortened, branded links for your WordPress site. These can help build brand awareness by incorporating your name into each URL:

A short link in a Tweet from the Economist.

Long links look cluttered and can be an eyesore, especially for mobile users on small screens. They can also sometimes appear untrustworthy. Shortened, branded links are aesthetically pleasing and tell the reader where you’re leading them, which can help put their minds at ease and even boost conversions.

3. Create YouTube Videos to Promote Products and Services

Video marketing has become increasingly popular over the years. Incorporating videos in your affiliate marketing strategy is an effective way to diversify your content and grow your audience. One of the best platforms for this is YouTube.

YouTube was the most downloaded iOS app of 2018. It has over two billion monthly active users, who watch a total of one billion hours of content per day. Approximately 70 percent of that watch time comes from mobile devices.

Research also found that YouTube mobile ads are effective at capturing viewers’ attention over 80 percent of the time. This means that investing in YouTube ads could prove to be a cost-effective means of spreading awareness of your brand.

In addition to ads, original video content is also a smart way to get eyes on your products or services. Product reviews or how-to tutorials are especially useful.

For example, if you want to promote your makeup products, you or an affiliate can use them to create a tutorial video:

An example of a video tutorial on YouTube.

You’ll then be able to drive traffic to your landing pages by adding links to individual products in the video’s description. Viewers who are interested in certain items will have convenient access to more information, and you’ll have another channel for directing leads to your site:

The description for a YouTube makeup tutorial video.

You can also add affiliate links as an annotation in the video itself (also called an overlay). Both methods enable you to redirect traffic to your landing pages.

Conclusion

Today’s consumers are spending an increasing amount of time on their smartphones. Affiliate programs and marketers who fail to adapt to this rising trend will likely be left behind.

As we discussed in this article, there are several techniques you can use to make your affiliate promotions more mobile friendly, including:

  1. Using social media to share information about products and services as well as to create targeted ads.
  2. Customizing and shortening links to make them seem more appealing and trustworthy.
  3. Creating YouTube ads and original videos with affiliate links in the descriptions.

Do you have any questions about mobile-friendly affiliate marketing? Let us know in the comments section below!

5 Tips to Become a Social Media Influencer in Your Niche

Becoming a social media influencer can be an effective way to grow your revenue and brand exposure. However, with so many important factors to consider, it can be tough to know how to kick off your influencer marketing career. 

Once you’ve discovered your niche, developing your content strategy and growing your network of followers are key. Following a few vital steps to become a social media influencer can help you achieve these goals while also boosting your income. 

In this article, we’ll begin by talking about what an influencer is and why you may want to become one. Then we’ll go over several tips to help your business gain influencer status in your niche. Let’s get to it!

An Introduction to Social Media Influencers

When it comes to getting advice or recommendations on which product to buy, many no longer trust celebrity endorsements. Consumers these days are more likely to seek advice from those they perceive as credible peers than from the wealthy and famous.

That’s where social media influencers come in. These low-key marketers are often ordinary people who promote brands to their followers:

A YouTube video from influencer Ingrid Nilsen.

While many have large audiences on one or more platforms, that’s not necessarily a prerequisite. What’s most important is that influencers provide know-how and transparency. When they share information, their followers value and trust what they have to say. This can make them highly effective at driving conversions when they make recommendations.

Why It’s Worthwhile to Pursue Influencer Status

There are many reasons you may want to become an influencer. For instance, brand deals with other companies can be an additional source of revenue on top of the income from your own products and services.

Additionally, influencers can have a profound impact on their followers’ decision making. In fact, they are now one of the most effective and trusted sources for driving conversions.

Part of becoming an influencer is building up and connecting with your audience. This is also important for promoting your own business. In addition to promoting other brands, you can draw attention to your own:

The Huda Beauty Instagram account, which promotes Huda Kattan's own makeup line in addition to other products.

However, influencers do face some challenges, including an increasingly competitive field. They also have to keep up with influencer marketing trends. Plus, it’s crucial to be very careful which products you endorse so you don’t lose your followers’ trust.

How to Become an Influencer in Your Niche (5 Key Tips)

With persistence and hard work, you can become an influencer in your field and boost your revenue and visibility. Here are some tips to get you started.

1. Choose Your Social Media Channels

When launching your influencer career, the first thing you’ll need to do is develop a strong presence on the internet. The best way to start this task is to decide which social media channels are best for your kind of content. Depending on your niche, certain platforms may be better than others.

For example, millennials prefer Instagram and Snapchat over most other networks. If your topics are more business-oriented, however, LinkedIn may be a more effective choice. The important thing is that you pick a platform your audience uses regularly:

An Instagram post from photographer and influencer Chris Burkard.

You may also want to keep in mind the type of content you’re most capable of producing. Facebook supports multiple media types including text, images, and video, while other platforms are more specialized. For instance, Instagram is image-based and YouTube focuses on videos.

2. Create a Content Strategy

Meaningful and valuable content that resonates with your audience is, perhaps, the most important thing you will need to become an influencer. Your posts should be unique and authentic enough to attract followers and to keep them coming back for more.

Quality content can also help attract brands, an essential part of being an influencer. Part of your content strategy will involve finding affiliate programs to participate in, and reaching out to other brands to see if they’re interested in working with you.

Depending on your niche and social media channels, the content you create as a part of said deals may be anything from blog posts to videos. You might also consider photos or even podcasts:

A post from Camila Coelho's Instagram account that shows her holding a rabbit.

Regardless, it helps to frame your content in a way that shows off your deep knowledge of your field but also incorporates a unique voice or style. Remember that part of the appeal of influencers is that they’re relatable and trustworthy.

3. Maintain Consistency

High-quality content delivered on a consistent basis is an effective way to keep your audience engaged. When they know new content is coming, it builds anticipation and helps followers remember to keep checking back to see what you’re up to.

It may also expand your reach, as regular posting leads to more content and more opportunities for followers to share your posts. Sometimes simply announcing what you are working on before you publish it can be enough to intrigue your audience:

Zach King's YouTube account, with a video promoting his upcoming book.

You can even create a weekly or monthly series to hook your audience. However you decide to pull them in, writing out a schedule for yourself – on paper or digitally – can help you to maintain regular posting.

4. Build Your Community

Part of being an influencer is being a peer in your community. This means you’re not just posting content from the sidelines. You’re also responding to comments and answering questions:

A comment on a YouTube video with a reply from influencer Meghan Rienks.

As your platform grows, you may not be able to respond to every single comment. However, it’s important to retain an active presence on your accounts. As a rule of thumb, you can make a point to reply to at least three comments or questions on each post.

You can also invite followers to participate in forums, groups, and fan pages. If you create content on multiple platforms, it’s also wise to encourage your audience to follow you on other channels as well.

5. Grow and Draw Attention to Your Work

In addition to maintaining your audience, it’s important to continue growing it as well. Quality content will attract new followers, but first, they have to find it. This is why it’s necessary to promote your work.

Practicing Search Engine Optimization (SEO) for social media should be a priority. Make sure you’re using keywords and tags strategically to gain more prominence.

If you’re active on multiple platforms, cross-promoting can help increase visibility for your posts. Especially if there are followers who only use one social media site, making sure to share content across all channels is key:

A Tweet from Louis Cole promoting a new video on his YouTube channel.

It can also be beneficial to leave comments or ‘like’ posts from other influencers in your industry. Their followers may take notice and check out your platforms as well.

Conclusion

It may take months of patience and hard work to see results from your efforts to become a social media influencer. However, if you keep with it, create quality content, and make personal connections with your followers, success as an influencer is in reach. 

Here are some tips to help you get started:

  1. Choose your social media channels.
  2. Create a content strategy.
  3. Maintain consistency. 
  4. Build your community.
  5. Grow and draw attention to your work.

Do you have any questions about how to become a social media influencer in your niche? Ask away in the comments section below!

How to Use Coupons in Your Affiliate Marketing Strategy

Running a successful affiliate marketing campaign sounds very tempting. After all, who wouldn’t want to make money in their sleep? However, managing an affiliate website isn’t as simple as it might sound. It requires time, dedication, and most importantly, marketing strategies that work. 

To improve your chances for success, you can leverage the power of coupon discounts. This affiliate marketing strategy provides an immediate incentive for your customers, and when employed effectively, can have a higher-than-average conversion rate. 

In this post, we’ll discuss the importance of effective marketing strategies for your affiliate campaign. Then we’ll talk about the power of coupon discounts, and offer some tips for creating quality deals. Let’s get to it!

Why Coupons Can Be a Valuable Part of Your Affiliate Marketing Strategy

If you can save someone time and money, they’re a lot more likely to keep coming back. Marketing strategies that accomplish either of these things are often the most effective. This is why coupons can be a successful strategy. They save people money, which provides real and quantitative value.

A lot of shoppers search for coupons when they’re ready to make a purchase. They may have their virtual carts loaded up, but before they submit their credit card info, they do a quick check to see if there are any coupons out there to help them save money on their purchases.

At this point, they are likely to buy the products either way. If they can find a coupon, however, they’ll be happy to use it. If that coupon is from your affiliate site, you’ve made a commission.

That’s why this strategy can be so profitable. When you attract people to your affiliate site before they buy, the resulting conversion rates can be quite high. According to WikiBuy, for example, 90% of consumers use coupons in some way during the buying process.

What’s more, coupons are an enticement to try out new products and services. Many people are reluctant to purchase something they’ve heard little about or that seems expensive. When you offer them a discount, they are more likely to take a chance.

4 Tips for Creating Quality Coupons

Digital coupon redemption is projected to rise by 94% by 2022. Harnessing this marketing method now is a smart way to boost conversions on your affiliate marketing site. With that in mind, here are some tips to help you create coupons that drive sales.

1. Use a Simple Graphic

When someone sees your coupon, you want them to immediately understand what it is. If it’s overly complex, with an image that is too busy, they might skip it and move on to something else. You have about seven seconds to capture people’s attention on the internet, and for coupons this can be even less.

Therefore, it’s best to use a clear and simple graphic to draw people’s eyes to your coupon:

Use a simple graphic to entice customers to click your coupon.

This can include a unique design or a logo. The important thing is to pique customers’ interest in your coupon. From there, you can offer them more enticing information.

2. Add a Positive Description

Now that you’ve grabbed your audience’s attention with your graphic, you can offer them a little more information. If the description provides further reason to use the coupon and try the product in question, you’re much more likely to convert:

Add a positive description to your coupon.

Tell the potential customer about the product here, and outline its key features. You can mention its ease of use, what it’s used for, and how it solves a problem for the customer. Your goal is to make the product’s (and the coupon’s) value clear.

3. Link to a Landing Page

A well-designed landing page can go a long way towards encouraging people to use your coupons. An effective page offers both a focused message and a powerful Call to Action (CTA):

Link your coupons to a landing page.

It may help to think of this landing page as an expanded version of your coupon. It can include a lot of the same elements, and provide additional information about the product.

This is also where you can include a clear CTA. Reiterating your coupon offer and providing a button or link that stands out encourages potential customers to click and convert.

4. Get Users Involved

Another thing you can do to bump up the quality of your coupon promotions is to offer social options. The more involved users are, the more likely they are to engage with your coupons:

Improve your coupons with social options.

For example, you can invite your audience to comment on or rate the product. You can also ask them to join a community forum, or check out related social media pages.

Using Coupons Alongside Other Affiliate Marketing Strategies

How you go about implementing your quality coupons is another key aspect you’ll want to consider. If you’re not careful, your coupons may come across as spammy and turn customers away.

To avoid this, you may wish to set up an exclusive coupon site for those searching for discounts for their purchases. However, keep in mind that the most successful sites provide additional value beyond simply saving customers money.

Instead, those sites focus on creating value with information that’s related to the products they promote. For example, you can include your coupons in blog posts or how-to guides. However you incorporate coupons into your affiliate marketing efforts, offering quality content is the best way to improve their performance.

Conclusion

Running an affiliate site isn’t as easy as it sounds, but creating coupons may help improve your odds for success. Coupons not only offer immediate value to potential customers, but also have a naturally high conversion rate. 

Some tips for creating quality coupons include:

  1. Use a simple graphic.
  2. Add a positive description.
  3. Link to a landing page.
  4. Get users involved.

Do you have any questions about using coupons in your affiliate marketing campaign? Please feel free to ask in the comments section below!

How to Choose the Right Keywords for Optimizing Your Website’s Content

You’ve written some quality content for your website, and now you want people to see it. You know that if they do, they’ll find it helpful, and it will likely increase traffic to your site. However, that won’t happen if no one knows your site exists.

Keywords are vital to getting your content noticed. Choosing effective keywords can help your work connect with your target audience. When woven into an engaging and well-written piece, they can also help your content rank more highly in search engines. 

In this article, we will talk about why keywords are important to driving traffic towards your website’s content. We’ll then offer some tips for selecting the right keywords and using them effectively. Let’s get to it!

Why Keywords are Vital to Getting Your Content Noticed

Keywords or keyword phrases are what people type into search engines when they are looking for information. This is how people find content, but how can you make sure they are running across your content?

Screenshot of Google Search predictions for "how to tie".

You can help your audience locate your pages by using keywords strategically. Once you’ve identified what people are typing into search engines when they’re looking for the kind of information you’re providing, you can tailor your articles to match these terms. 

It’s important to understand that when we are talking about keywords, we are also talking about keyword phrases, or ‘long-tail keywords‘. A search for a single word can result in very different content than a search using a phrase or even a short sentence. 

For example, a search for “tie” brings up different search predictions than the above search for “how to tie”:

Screenshot of Google Search predictions for "tie".

This is an important distinction to consider, because it can help you to choose search terms that are a closer match to what your audience is already using. 

Of course, simply using keywords isn’t enough. Choosing the ones that are most effective are incorporating them strategically are vital Search Engine Optimization (SEO) practices.

How to Choose the Right Keywords for Optimizing Your Website’s Content (3 Key Tips)

Picking out the right keywords for your website’s content can be a difficult task. To ease the process, here are three key tips that can improve your odds of success.

1. Brainstorm Possible Keywords Based on Your Target Audience

To identify the best keywords to use in your content, you’ll first need to put yourself in the shoes of your target audience. Ask yourself: “If I wanted to find this kind of content, what would I type into Google?” 

For example, when we enter “how to choose keywords” into Google, we get the following predictions:

Screenshot of Google Search predictions for "how to choose keywords".

This gives us an idea of possible keyword phrases to focus on. For example, let’s say that our target audience is online marketing managers, many of whom will be familiar with the term SEO. This makes a keyword phrase such as “how to choose keywords for SEO” a strong possibility. 

It’s important to know who your target audience is, and to be specific about their characteristics and needs. If your content is about cars, simply using “cars” as a keyword is far too vague. If a particular article is about “how to choose the right car” or the “most popular cars”, using those keyword phrases will be a closer match to what your audience is looking for.

2. Use Keyword Research Tools

Once you’ve brainstormed some possible keyword phrases for your target audience, it’s important to do further research on them. Using keywords that are too popular may make it hard for your content to rank well against its competition. On the other hand, using keywords that are too obscure can mean that few people will ever stumble across your content. 

Therefore, it’s important to research the search volume and potential competition for any keywords you’re considering. One way to do this is with Google Trends:

The Google Trends home page.

This tool will help you see how many people are searching for a specific keyword phrase. If you enter a term, you’ll be shown a graph that displays the number of people who have searched for that keyword over time:

A Google Trends graph.

In addition, you’ll receive data on interest in that keyword, broken down by region and related topics. This information can be useful in helping you decide on the most effective keyword phrases to use.

3. Analyze Your Existing Content for Keyword Options

Finally, don’t forget to look through your existing content for keyword ideas. Your pages and posts may already contain keywords, which you can choose to emphasize more strongly.

When we search for “how to choose the right keywords for seo”, we get the following results:

Screenshot of search results for "how to choose the right keywords for seo".

As you can see, the top hit is an article with the same title as the search term. The other related articles all have similar titles. 

If you want your content to rank highly, your titles and descriptions need to explicitly state what each page or article is about. If you’ve been doing this, you may find that the best keywords for your articles are already in their titles. 

An effective keyword phrase may often make up the majority of your headline and meta title. When readers search using these terms, they will see your content and hopefully be enticed to click through. At this point, all you need to do is take those keywords from your titles, and include them throughout the rest of the content as well. 

How to Use Keywords Effectively 

Once you’ve established which keywords you’ll focus on, it’s important to optimize your content around them. In most cases, this is as simple as weaving your keywords into your posts and other website content.

However, you need to be careful about how you do this. Keywords should add value to your content, and should be organically woven into it (rather than forced in unnaturally). If you are finding it difficult to use a keyword phrase several times without the result sounding awkward, you may need to rethink your choice. 

In addition, don’t be tempted into using ‘black hat’ seo techniques such as keyword stuffing. Inserting too many highly-searchable keywords into your content can actually hurt your SEO. To achieve the right balance, it can help to pick up a plugin like Yoast SEO. This will help you add your key terms to the right places within your content, at an ideal frequency.

Conclusion

Using the right keywords can help your content rank highly in search results, and make it easier for your target audience to find it. This is one of the best ways to build a following for your website, and increase page views and even conversions.

For help choosing the right keywords, consider these three important tips:

  1. Brainstorm possible keywords based on your target audience.
  2. Use keyword research tools, such as Google Trends.
  3. Analyze your existing content for keyword options.

Do you have any questions about keywords or how to use them effectively? Do not hesitate to ask in the comments section below!

6 Ways to Increase Conversions on Your Site Using Popups

Of all the online marketing tools, popups have perhaps the worst reputation. Many people think of popups as an unwelcome distraction, and an old-school marketing technique.

When used correctly, however, popups can actually be an effective tool for increasing conversions on your website. This holds true as long as they add value and appear at the right time. By using popups that are helpful to your audience, you are much more likely to engage visitors.

In this article, we’ll discuss the potential popups offer for increasing conversions. Then we’ll talk about a number of ways you can use them on your own website. Let’s get started!

How Popups Can Increase Conversions

At this point you may be asking, if popups get so much bad press, why are they used so often? The answer is that they work, but only if used correctly. When a popup appears at the right time and offers something relevant to the user, it can be a very effective tool.

Popups that offer value get clicks. It also helps if they have a clear message, a quality image, and well-written copy. This popup, for example, is from QuickSprout, a website that offers advice and training webinars on website design and digital marketing:

A popup from QuickSprout.

Here you see a friendly image, an enticing offer, and a clear Call to Action (CTA) in the form of a button that promises the desired information “instantly”.

What you offer in your popups can make all the difference. On a site like QuickSprout, popups promise information and results. Many others offer benefits such as free ebook guides, webinars, discount codes, or simply ‘getting the latest news’.

Timing is also important for a popup to be effective. Some popups are designed to appear after a user has been on your website for a certain amount of time. If the user is still on your site, after all, they are probably interested in what you have to offer.

A visitor might be reading a blog post, for example, and a popup appears offering them something related to that post’s topic. In that scenario, they are more likely to respond positively:

A popup offering a PDF.

If you are reading a post about how to make money and this popup appears, for example, there’s a good chance it will catch your attention. It offers additional and potentially valuable information on the same subject you’re already interested in.

6 Ways to Increase Conversions on Your Site Using Popups

Now that you know why popups can be effective, let’s take a look at some of the ways they can be used to increase conversions on your website.

1. Grab Attention on Landing Pages

When someone arrives on your web page, it’s usually because they are curious about what you have to offer. A popup on a landing page can help you to capture a visitor’s attention at that crucial moment:

A popup offering a newsletter.

A user who is already engaged on your site is more likely to convert. Therefore, you can use this popup to offer them something that rewards their curiosity, such as a newsletter, a freebie, or a promo.

2. Offer Helpful Information

Popups do not always have to push sales. You can also use them to provide valuable information and tips that your users may find helpful:

A popup ebook offer.

Offering information to your visitors this way is a smart method for establishing your site as a reliable and credible source of material. Plus, you’ll be educating your audience on topics related to your niche, services, and/or products.

3. Capture Email Leads or Social Media Followers

If a user has been on your site for a period of time, it likely means they are interested in what you have to say. You can then offer them additional content using a popup, in exchange for an email address or a follow on social media:

A popup with social media links.

Once a user knows the value of your site, they may be happy to receive regular updates. You can build a database of emails and followers this way for those most interested in your content, and offer them exclusive promotions at a later date.

4. Encourage Visitors to Stay on Your Site Longer

An ‘exit intent’ popup appears when a visitor is about to leave your site. When their mouse cursor leaves your page, this triggers the popup:

An exit intent popup.

Having a popup appear in this way gives you one final chance to keep visitors engaged on your site. By offering something they can’t refuse at the moment when they’re thinking about leaving, you have a much greater chance of converting your users.

5. Recommend Products Visitors May Be Interested In

If you sell products or run an affiliate site, another effective use of popups is to display items that are related to customer interests. Amazon thrives on this model, recommending additional products whenever you put something in your shopping cart:

Recommended products on Amazon.

Customers are not always aware of certain products or accessories that they may also want, which makes these kinds of popups a great way to increase sales. This is also a useful method for showcasing top-selling and popular products.

6. Collect Visitor Feedback

Finally, a great way to let customers know that you care about what they think is to collect feedback. One way to do that is by using a popup window:

A popup soliciting visitor feedback.

Customer feedback can help you improve your site and offer better products or services. Plus, customers who know you are interested in their opinions are more likely to come back, which can have a beneficial effect on sales.

Conclusion

Popups can serve many different purposes on your website. However you choose to use them, offering value with your popups can make them an effective tool.

As we’ve seen, you can increase conversions using popups by following these six tips:

  1. Grab attention on landing pages.
  2. Offer helpful information.
  3. Capture email leads or social media followers.
  4. Encourage visitors to stay on your site longer.
  5. Recommend products visitors may be interested in.
  6. Collect visitor feedback.

Do you have any questions about popups and how to use them effectively? Ask away in the comments section below!

How to Add an Affiliate Program to Your WooCommerce Store

If you sell products or services, one of the best ways to promote your business is with an affiliate program. Getting customers and fans directly involved is an effective way to expand sales through word of mouth. However, setting up an affiliate program can be tricky.

For example, you may wonder how you can incorporate an affiliate program with your existing storefront. If you’re using WooCommerce, then you’re in luck. With the right plugin, you can integrate your WooCommerce store and affiliate program, and run both right from your WordPress dashboard.

In this article, we’ll discuss the benefits of adding an affiliate program to your online store. Then we’ll show you how to use Affiliate Royale with your WooCommerce site, to make the process of setting up your affiliate program and tracking your commissions easy. Let’s get started!

The Benefits of Adding an Affiliate Program to Your Online Store

An affiliate program is a marketing model where you recruit individuals (‘affiliates’) to help spread the word about your products or services. In exchange, you’ll offer them a commission for each sale that results from one of their links or advertisements.

The people who sign up for your affiliate program are motivated to recommend your products, because they know they’ll earn money for each sale they refer. As a result, they’ll do their best to let their own communities and audiences know about your business.

Affiliates can promote your offerings on social media, through their websites or blogs, via video content, and more. In other words, they’ll do a lot of your marketing for you. Plus, unlike with traditional advertising, you don’t have to pay them anything up front.

Quality affiliates can also create more ‘buzz’ around your products, which should convert into new sales. The more affiliates you have, the greater your brand’s reach and exposure will likely be. This is a compelling reason to start your own affiliate program today.

How to Add an Affiliate Program to Your WooCommerce Store (In 3 Steps)

Naturally, you can start an affiliate program from scratch if you like. However, what if you’re already selling products and/or services through your website?

The good news is that you can integrate your new affiliate program with your existing store. This is especially easy if you’re using the popular WooCommerce plugin:

The WooCommerce plugin.

WooCommerce is an effective way to run your online business, and integrates seamlessly with the Affiliate Royale plugin:

The Affiliate Royale plugin.

Affiliate Royale makes it simple to create an affiliate program from scratch, and to integrate it into your WooCommerce store. All you need to get started is to follow the three steps below.

Step 1: Install and Configure the Affiliate Royale Plugin

The first thing you will need to do is install the Affiliate Royale plugin. You can purchase a license, and then download it from our website:

Affiliate Royale plans.

Once you’ve downloaded the file, you’ll need to upload and install it on your WordPress website. Then, you can configure it via the Affiliate Royale tab in your dashboard:

The Affiliate Royale settings.

Here, you’ll find everything you need to run your affiliate program from your WordPress site.

You can begin by setting up your commission levels, determining how you’ll pay your affiliates, customizing your welcome and sales notification messages, and configuring anything else that’s relevant to your particular affiliate program’s needs.

You can also add links and banners that affiliates can use to promote your products and services:

Adding links and banners in Affiliate Royale.

From here, you’ll also be able to view reports listing top affiliates, clicks that have been referred, and other important stats.

Step 2: Create Key Affiliate Pages

Next, you’ll want to add a few new pages to your website. In the previous section, you had a chance to configure behind-the-scenes settings and options. However, you’ll also need to provide your affiliates with the resources they’ll require to promote your products.

To do this, head to Affiliate Royale > Options:

Adding Affiliate pages.

Here, you can create three key pages. They include:

  1. Dashboard page: This is where affiliates can view their links, stats, payment information, resources, and so on.
  2. Signup page: Here, new affiliates can sign up for your program and get started.
  3. Login page: Existing affiliates can use this page to log into their individual dashboards.

You can choose to use existing pages for all of these, although it’s easiest to use the Auto Create New Page option. Once you do that, you can access all three in your WordPress Pages section, and start customizing them to suit your needs.

Step 3: Set Up WooCommerce Payment Integration

This final step is the simplest of all. If you want to manage your affiliate payments through WooCommerce, and you have to do is configure a single setting.

Head over to Affiliate Royale > Options again, and select the Integrations tab:

Integrating Affiliate Royale with WooCommerce.

Check the box next to WooCommerce, and that’s all you have to do! There’s no additional configuration needed, and you’ll now be able to manage your store and affiliate program payments at the same time.

Conclusion

Adding an affiliate program to your marketing campaign can increase your business’ reach, with little upfront cost or effort required. Your new affiliate program will help you spread the word about your products or services, and create more buzz around them

To set up an affiliate program for your WooCommerce store using Affiliate Royale, all you need to do is follow these three steps:

  1. Install and configure the Affiliate Royale plugin.
  2. Create key affiliate pages.
  3. Set up WooCommerce payment integration.

Do you have any questions about affiliate marketing or the Affiliate Royale plugin? Ask away in the comments section below!

Affiliate Marketing vs. Direct Advertising: Which Is Right for Your Business?

Running a successful business is never easy. Once you’ve established your product or service, it’s time to figure out how you’re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it’s hard to know which is right for your business.

Knowing what advertising method is the best fit for your needs can help you to save time and money in the long run. To do that, you simply need to consider a few key factors, including whether you are trying to build brand awareness or increase sales directly.

In this post, we’ll discuss the basics of affiliate marketing and direct advertising, then explore the advantages and drawbacks of both strategies. Let’s take a look!

Affiliate Marketing vs. Direct Advertising

Affiliate marketing and direct advertising are two popular but very different methods for marketing a product or service online. Affiliate marketing is useful for getting more eyes on your offerings, while direct advertising is excellent at creating brand awareness. Both are important techniques that you can use as a part of your campaigns, but what sets them apart from each other?

Affiliate marketing is a process where you recruit other people and businesses to help spread the word about your product or service, and send more traffic to your website. These people and businesses are called ‘affiliates’, and you pay them a commission for each sale that results from their referrals. This is an effective technique for small businesses, because there are few upfront costs and you only pay commissions after each sale is made.

Direct advertising, on the other hand, involves creating messages targeted at a specific audience that may be interested in your product or service. You might call this ‘traditional’ advertising, as it largely involves placing ads on other websites. This strategy is all about communicating what your brand offers to potential customers. Sending car insurance solicitations to someone who has just purchased a vehicle is an example of direct marketing.

The Pros and Cons of Affiliate Marketing vs. Direct Advertising

First, it’s important to note that both affiliate marketing and direct advertising have their place in a successful campaign. What’s more, many businesses employ both methods at some point. If you’re just getting started or your business is small, however, it’s important to know where to focus your energy and money.

Celebrity endorsements are perhaps the most well-known type of affiliate marketing. A celebrity is paid to use a specific product, and to talk about its benefits publicly. This builds trust and interest with potential customers who follow that celebrity. Traditionally, this technique is often combined with more direct marketing in the form of television commercials or other advertisements.

However, most affiliate marketing these days is more about recruiting regular people and ‘influencers’ to promote your product online and on social media sites. Influencers are people who have large online followings, or a lot of trust with a specific audience. You would hire these affiliates to spread the word about your product, and for every sale that results from one of their affiliate links, you’d pay them a commission.

On one hand, this type of marketing is more organic and friendly to your customers than direct marketing. It’s also a great way to increase the reach of your business, diversify your customer base, and improve sales. On the other hand, you’ll have little creative control over how your affiliates choose to promote your business. Affiliate programs can also require a great deal of organization and management to run, although you can simplify this process greatly using a plugin like Affiliate Royale.

Direct advertising is much easier to implement. All you need to do is tell a target audience about your business or a specific product, and prompt them to make a purchase. Most of your time will be spent on researching your target audience and creating your advertisements. You’ll also need to consider where your ads will be placed, and whether you want to focus on a single campaign or diversify your messaging.

This type of advertising can be very effective at presenting a solution to potential customers’ problems, and getting them to buy. It does have its drawbacks, however. For instance, there’s so much direct advertising everywhere that many people have begun to tune it out entirely. It can still be useful to a certain point, but ads may not convert as many sales as affiliate marketing content. Also, if your ad campaigns are too aggressive or misleading in any way, that can leave a bad impression of your business.

How to Choose Which Type of Advertising to Focus On

Affiliate marketing offers greater reach and diversity for your business, while direct advertising can be effective at building awareness of your products or services. So, which is right for you?

If you have a limited budget and a small business, you may want to start with affiliate marketing. If you are willing to put in the time and effort to set up a strong program, this type of marketing can be very effective. It has an excellent Return On Investment (ROI) rate, as many people are more willing to buy if they see others using and enjoying your product. This strategy is also a good choice for products that are more complex, and harder to explain via a traditional ad.

If you have some money to invest upfront, on the other hand, direct advertising may be a great place to begin building your online campaign. If you can identify an audience that has a need for or probable interest in your product, this type of marketing can be very effective. Products and services that provide obvious solutions to common problems are perfect for direct advertising.

As we mentioned earlier, both marketing techniques have their place in many successful campaigns. If your business sells a variety of products, for example, you may want to employ direct advertising to spread the word about your business as a whole, while using affiliates to boost sales for specific products. Affiliates can provide positive recommendations for your product, while direct advertising will show potential customers what it does and how it can benefit them.

Conclusion

Marketing is not only one of the most important aspects of a successful business, but also one of the most difficult to implement. It’s hard to know how best to spend your marketing budget, and where to focus your time.

Affiliate marketing and direct advertising are tactics that both have their place in a successful business. Affiliate marketing can help your business increase its reach and diversify its customer base, while direct advertising provides immediate value and is easier to control. These strategies work well on their own, and can also be combined to produce even better results.

Do you have any questions about affiliate marketing, direct advertising, or the Affiliate Royale plugin? Don’t hesitate to ask in the comments section below!

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people’s day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,’ and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it’s time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman’ between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

3 Common Affiliate Marketing Scams to Look Out For

There’s no denying that affiliate marketing is a great way to boost your income. Unfortunately, not all affiliate schemes are created equal. For every legitimate program you come across, you’re also likely to encounter some scams.

The presence of these programs shouldn’t put you off – especially since the unreliable claims these scammers make can usually be spotted from a mile away. That means you can focus your efforts on credible affiliate programs, which will produce far better results in the long term.

In this post, we’ll explore the ‘too good to be true’ claims that some affiliate marketing programs make, and explain why they can be dangerous. We’ll also talk about how to find a trustworthy affiliate program. Let’s get started!

Why Affiliate Marketing Scams Are Common

It goes without saying that the internet has brought numerous career opportunities. There are more ways than ever to make money online, meaning that just about anyone can take their income into their own hands. However, when there’s money to be made, there are likely to be some ‘vultures’ as well.

Vultures are online scammers who take advantage of people’s desire to succeed. They make ridiculous claims about what they can offer, knowing that it will grab the attention of many who are looking to start a legitimate ‘side hustle’. If an innocent party is fooled by such a scam, they’re likely to end up in a worse position than the one they started in.

Although they can be found in pretty much any area of online business, scams seem to be increasingly common among affiliate marketing programs. The best defense is to become familiar with the tactics being used to fool unwary targets.

3 Common Affiliate Marketing Scams to Look Out For

Falling into an affiliate marketing trap could mean that you lose out on a lot of money. It may even cause you to lose your credibility as an affiliate marketer. In other words, it’s definitely something you’ll want to avoid. To help you stay on track, here are three of the most commonly-encountered affiliate marketing scams.

1. Get-Rich-Quick Schemes

As great as affiliate marketing programs are, you’re not going to become a millionaire overnight. Unfortunately, that doesn’t stop scammers from implying that you will. They take advantage of the fact that people are looking to make money, and oversell the services they offer.

Unrealistic deals can be easily spotted, as they will claim that you can make a lot of money with minimal work. In reality, you’ll need to put in plenty of effort to make affiliate marketing a successful venture. So be wary of schemes that promise otherwise:

An example of a get rich quick affiliate scheme. In this example, the site claims to offer 75% commission.

Get-rich-quick schemes will also push the idea that you can make thousands of dollars in a short period of time. Again, this simply isn’t possible. Instead, look for programs that have clearly-defined payment plans.

The monetary value these programs promise will be lower, but far more realistic. Of course, your potential earnings will vary from program to program. However, in a general sense, affiliate marketers can expect to make between 5% to 30% per sale.

2. Pay-to-Join Programs

Another common affiliate marketing scam is asking people to pay for their memberships. Again, this is an easy trap to fall into. At a first glance, it might make sense that you have to pay in order to join a company’s program.

However, most credible affiliate schemes are completely free to join. This is because you are effectively going to be working for the company that has set the program up. You wouldn’t pay to work a real-world job, so you shouldn’t do so when getting started with affiliate marketing.

Plus, when you buy into a scam like this, it’s likely that you won’t see your money again – or make any additional income. Before signing up for any program, make sure that the company behind it is legitimate. Is there a list of clients on its website, and can you find positive feedback about the program? If not, it may be a sign that you need to look elsewhere.

3. Fake Products or Services

In affiliate programs, marketers make money by promoting products or services created by other (often much larger) companies. Sometimes, scammers will create fake products or services, and promote them under the name of a well-established business.

Unsuspecting marketers may than assume that the deal is credible – especially since false programs can be very thorough. Scammers will often craft full product catalogs, and write ‘customer’ reviews for each offering. They’ve even been known to promote their businesses by using paid phony spokespeople.

A clear sign that a product is fake is an abundance of overly-positive reviews. Even the best services will have a few negative comments, so be wary of any that don’t. False products are also likely to have blurry or unrealistic images – such as stock photos.

Real brands take the time to carefully photograph their offerings. Fake ones simply steal pictures from other websites:

An example of a fake product offering, complete with badly Photoshopped images.

If you aren’t sure whether a program or product is real, your first port of call should be to check the brand’s official website. You should be able to find the products or services in question, and likely a page for the affiliate program as well. If you can’t, then it’s probably a trap.

It may also be worth contacting the business’ owners directly. They’ll be best equipped to provide a solid answer, and may even escalate the issue further to prevent other affiliate marketers from being scammed.

Conclusion

The popularity of affiliate marketing means that it’s easy to get involved in. At the same time, it’s also led to a proliferation of false programs, suspicious claims, and outright scams. If you’re looking to become an affiliate marketer, it’s vital to know what you should watch out for.

Three of the most common affiliate scams include:

  1. Get-rich-quick schemes that offer maximum payout with minimum effort.
  2. Affiliate marketing programs that require an initial payment to join.
  3. Schemes that use a famous brand’s name to promote fake products or services.

Do you have any further questions about how to avoid affiliate marketing scams? Let us know in the comments section below!

3 Facebook Advertising Mistakes You Might Be Making

When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes – rendering their ads next to useless.

Fortunately, learning the context of those mistakes also means that you’ll understand how to avoid them. You can then focus your efforts on a more effective Facebook marketing strategy, driving traffic to your site and raising brand visibility as a result.

In this post, we’ll explore three of the most commonly-made Facebook marketing mistakes. We’ll also explain how you can keep from making them yourself. Let’s get started!

Why Facebook Is a Powerful Marketing Tool

At this point, it’s fair to assume that most businesses will implement a social media marketing strategy at some point in their journeys. Social media is an excellent way to boost brand awareness, drive traffic, and increase sales. However, not all platforms are created equal.

As a platform widely-renowned for its advertising capabilities, Facebook is often regarded as ‘top of the game’ for marketing purposes. In fact, 93% of marketers use Facebook advertising regularly – and for good reason.

To see why that is, you only have to consider the sheer reach of the platform. Facebook boasts 1.37 billion daily and 2.07 billion monthly active users, and 68% of Americans visit the site regularly. In contrast, only 35% frequently access Instagram. In short, there’s a huge market of potential customers out there.

This social channel also offers a range of effective promotional tools. From paid ads to advanced targeting functionality, there’s no denying that Facebook is one of the best ways to reach your desired audience. However, such a wide variety of options can also mean that mistakes are pretty common.

3 Facebook Marketing Mistakes You Might Be Making

Being able to identify common Facebook marketing errors is important, as it’s the first step towards understanding the best ways to avoid them. With that in mind, here are three of the easiest mistakes to make (which are just as easy to avoid).

1. Failing to Correctly Target Your Ads

One of the elements that truly sets Facebook apart from other social media sites is its unique targeting options. Targeting is essential to marketing success, as it helps you reach your desired audience.

Despite this, many marketers continue to underutilize the available features. They will often target the wrong audience, or an audience that’s too broad. Whatever the context of the mistake, this is a sure way to waste any investment you’ve put into your Facebook marketing. It’s also unlikely to deliver any real results.

Instead, you’ll want to make sure you’re targeting a carefully-chosen audience. A particularly effective tool for doing that is the Facebook Pixel:

The Facebook Pixel website.

This is an advanced tracking pixel that will make targeting your ideal market much easier (and more effective). By using this feature, you can set up custom audiences, re-market your content to past customers, and even set up ‘lookalike audiences’ to reach new groups who are unaware of your brand.

The Facebook Pixel will also help you track how well your ads are actually performing. This means you can focus your efforts on key areas, rather than overinvesting in the wrong campaigns. Setting up the Facebook Pixel is easier than you might expect – especially since Facebook offers several informative guides to help you get started.

2. Overlooking the Importance of Short Video Content

Video content is incredibly popular with online shoppers. Merely mentioning the word ‘video’ in an email’s subject line improves its Click-Through Rate (CTR) by 13%, and 5 million people in the U.S. watch online videos every day.

This popularity also spills over to Facebook. Research by Promo revealed that 71% of consumers find Facebook video ads highly relevant to their browsing interests. Put simply, your target market is likely to find more value in visual content, so it’s essential to include it where possible.

For maximum results, try to keep your videos short and snappy – those that are around 2 minutes long get the most engagement. You should also try to place the most important information at the beginning of the video, as this grabs your audience’s attention much faster.

A great example of a brand that does this well is Red Bull. Its Facebook page is full of engaging sports-focused video content, including plenty of concise, attention-grabbing videos:

Videos on the Red Bull Facebook account.

This brand also posts more educational video content, such as how-to guides. Offering a similar range on your own channel is an excellent way to serve a diverse audience.

3. Lacking a Clear Value Proposition

Although Facebook ads are relatively small, they still need to have a true ‘value proposition’. This is a fancy way of stating the promise you wish to make to your customer, and the things they will get out of purchasing from your business.

In other words, your Facebook content should illustrate how your business is better than the competition, and why people should pay attention. To ensure that each ad has a strong value proposition, keep the following considerations in mind:

  • Clearly communicate the benefits a customer will get from buying your product or service. Let’s say you run an online bakery, for example. Your ads can demonstrate the quality of your products, and include snippets of customer reviews. This will help to reassure new audience members that their investment will be worth it.
  • Make this element of your content clear, and straight to the point.
  • Avoid using cliché buzzwords or sales jargon. Skipping the ‘hard sell’ is also highly recommended – no one likes a pushy business.

You should also identify why your business is more valuable than your competitors’, and the benefits a customer will receive from being loyal to your brand specifically.

The ads put out by online learning site Skillshare are a great example of value proposition done well:

An ad put out by online learning service Skillshare

This brand’s tagline reads ‘Learn From Anywhere’ – a message that clearly demonstrates what it has to offer, and why it is a valuable option.

Conclusion

When it comes to providing ways for you to promote your content, Facebook is well and truly ahead of the game. However, it can still be easy to make mistakes. Learning to avoid them will ensure that any investment you make is worth it, and that you can deliver excellent results.

In this post, we highlighted some of the Facebook marketing mistakes people commonly make, and the simple ways they can be rectified:

  1. Carefully target your ads to those who are most likely to be interested in them
  2. Produce media-rich content that captures your audience’s attention.
  3. Make your value proposition as clear as possible to your customers.

Do you have any further questions about marketing on Facebook? Let us know in the comments section below!