3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people’s day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,’ and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it’s time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman’ between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

3 Common Affiliate Marketing Scams to Look Out For

There’s no denying that affiliate marketing is a great way to boost your income. Unfortunately, not all affiliate schemes are created equal. For every legitimate program you come across, you’re also likely to encounter some scams.

The presence of these programs shouldn’t put you off – especially since the unreliable claims these scammers make can usually be spotted from a mile away. That means you can focus your efforts on credible affiliate programs, which will produce far better results in the long term.

In this post, we’ll explore the ‘too good to be true’ claims that some affiliate marketing programs make, and explain why they can be dangerous. We’ll also talk about how to find a trustworthy affiliate program. Let’s get started!

Why Affiliate Marketing Scams Are Common

It goes without saying that the internet has brought numerous career opportunities. There are more ways than ever to make money online, meaning that just about anyone can take their income into their own hands. However, when there’s money to be made, there are likely to be some ‘vultures’ as well.

Vultures are online scammers who take advantage of people’s desire to succeed. They make ridiculous claims about what they can offer, knowing that it will grab the attention of many who are looking to start a legitimate ‘side hustle’. If an innocent party is fooled by such a scam, they’re likely to end up in a worse position than the one they started in.

Although they can be found in pretty much any area of online business, scams seem to be increasingly common among affiliate marketing programs. The best defense is to become familiar with the tactics being used to fool unwary targets.

3 Common Affiliate Marketing Scams to Look Out For

Falling into an affiliate marketing trap could mean that you lose out on a lot of money. It may even cause you to lose your credibility as an affiliate marketer. In other words, it’s definitely something you’ll want to avoid. To help you stay on track, here are three of the most commonly-encountered affiliate marketing scams.

1. Get-Rich-Quick Schemes

As great as affiliate marketing programs are, you’re not going to become a millionaire overnight. Unfortunately, that doesn’t stop scammers from implying that you will. They take advantage of the fact that people are looking to make money, and oversell the services they offer.

Unrealistic deals can be easily spotted, as they will claim that you can make a lot of money with minimal work. In reality, you’ll need to put in plenty of effort to make affiliate marketing a successful venture. So be wary of schemes that promise otherwise:

An example of a get rich quick affiliate scheme. In this example, the site claims to offer 75% commission.

Get-rich-quick schemes will also push the idea that you can make thousands of dollars in a short period of time. Again, this simply isn’t possible. Instead, look for programs that have clearly-defined payment plans.

The monetary value these programs promise will be lower, but far more realistic. Of course, your potential earnings will vary from program to program. However, in a general sense, affiliate marketers can expect to make between 5% to 30% per sale.

2. Pay-to-Join Programs

Another common affiliate marketing scam is asking people to pay for their memberships. Again, this is an easy trap to fall into. At a first glance, it might make sense that you have to pay in order to join a company’s program.

However, most credible affiliate schemes are completely free to join. This is because you are effectively going to be working for the company that has set the program up. You wouldn’t pay to work a real-world job, so you shouldn’t do so when getting started with affiliate marketing.

Plus, when you buy into a scam like this, it’s likely that you won’t see your money again – or make any additional income. Before signing up for any program, make sure that the company behind it is legitimate. Is there a list of clients on its website, and can you find positive feedback about the program? If not, it may be a sign that you need to look elsewhere.

3. Fake Products or Services

In affiliate programs, marketers make money by promoting products or services created by other (often much larger) companies. Sometimes, scammers will create fake products or services, and promote them under the name of a well-established business.

Unsuspecting marketers may than assume that the deal is credible – especially since false programs can be very thorough. Scammers will often craft full product catalogs, and write ‘customer’ reviews for each offering. They’ve even been known to promote their businesses by using paid phony spokespeople.

A clear sign that a product is fake is an abundance of overly-positive reviews. Even the best services will have a few negative comments, so be wary of any that don’t. False products are also likely to have blurry or unrealistic images – such as stock photos.

Real brands take the time to carefully photograph their offerings. Fake ones simply steal pictures from other websites:

An example of a fake product offering, complete with badly Photoshopped images.

If you aren’t sure whether a program or product is real, your first port of call should be to check the brand’s official website. You should be able to find the products or services in question, and likely a page for the affiliate program as well. If you can’t, then it’s probably a trap.

It may also be worth contacting the business’ owners directly. They’ll be best equipped to provide a solid answer, and may even escalate the issue further to prevent other affiliate marketers from being scammed.

Conclusion

The popularity of affiliate marketing means that it’s easy to get involved in. At the same time, it’s also led to a proliferation of false programs, suspicious claims, and outright scams. If you’re looking to become an affiliate marketer, it’s vital to know what you should watch out for.

Three of the most common affiliate scams include:

  1. Get-rich-quick schemes that offer maximum payout with minimum effort.
  2. Affiliate marketing programs that require an initial payment to join.
  3. Schemes that use a famous brand’s name to promote fake products or services.

Do you have any further questions about how to avoid affiliate marketing scams? Let us know in the comments section below!

3 Facebook Advertising Mistakes You Might Be Making

When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes – rendering their ads next to useless.

Fortunately, learning the context of those mistakes also means that you’ll understand how to avoid them. You can then focus your efforts on a more effective Facebook marketing strategy, driving traffic to your site and raising brand visibility as a result.

In this post, we’ll explore three of the most commonly-made Facebook marketing mistakes. We’ll also explain how you can keep from making them yourself. Let’s get started!

Why Facebook Is a Powerful Marketing Tool

At this point, it’s fair to assume that most businesses will implement a social media marketing strategy at some point in their journeys. Social media is an excellent way to boost brand awareness, drive traffic, and increase sales. However, not all platforms are created equal.

As a platform widely-renowned for its advertising capabilities, Facebook is often regarded as ‘top of the game’ for marketing purposes. In fact, 93% of marketers use Facebook advertising regularly – and for good reason.

To see why that is, you only have to consider the sheer reach of the platform. Facebook boasts 1.37 billion daily and 2.07 billion monthly active users, and 68% of Americans visit the site regularly. In contrast, only 35% frequently access Instagram. In short, there’s a huge market of potential customers out there.

This social channel also offers a range of effective promotional tools. From paid ads to advanced targeting functionality, there’s no denying that Facebook is one of the best ways to reach your desired audience. However, such a wide variety of options can also mean that mistakes are pretty common.

3 Facebook Marketing Mistakes You Might Be Making

Being able to identify common Facebook marketing errors is important, as it’s the first step towards understanding the best ways to avoid them. With that in mind, here are three of the easiest mistakes to make (which are just as easy to avoid).

1. Failing to Correctly Target Your Ads

One of the elements that truly sets Facebook apart from other social media sites is its unique targeting options. Targeting is essential to marketing success, as it helps you reach your desired audience.

Despite this, many marketers continue to underutilize the available features. They will often target the wrong audience, or an audience that’s too broad. Whatever the context of the mistake, this is a sure way to waste any investment you’ve put into your Facebook marketing. It’s also unlikely to deliver any real results.

Instead, you’ll want to make sure you’re targeting a carefully-chosen audience. A particularly effective tool for doing that is the Facebook Pixel:

The Facebook Pixel website.

This is an advanced tracking pixel that will make targeting your ideal market much easier (and more effective). By using this feature, you can set up custom audiences, re-market your content to past customers, and even set up ‘lookalike audiences’ to reach new groups who are unaware of your brand.

The Facebook Pixel will also help you track how well your ads are actually performing. This means you can focus your efforts on key areas, rather than overinvesting in the wrong campaigns. Setting up the Facebook Pixel is easier than you might expect – especially since Facebook offers several informative guides to help you get started.

2. Overlooking the Importance of Short Video Content

Video content is incredibly popular with online shoppers. Merely mentioning the word ‘video’ in an email’s subject line improves its Click-Through Rate (CTR) by 13%, and 5 million people in the U.S. watch online videos every day.

This popularity also spills over to Facebook. Research by Promo revealed that 71% of consumers find Facebook video ads highly relevant to their browsing interests. Put simply, your target market is likely to find more value in visual content, so it’s essential to include it where possible.

For maximum results, try to keep your videos short and snappy – those that are around 2 minutes long get the most engagement. You should also try to place the most important information at the beginning of the video, as this grabs your audience’s attention much faster.

A great example of a brand that does this well is Red Bull. Its Facebook page is full of engaging sports-focused video content, including plenty of concise, attention-grabbing videos:

Videos on the Red Bull Facebook account.

This brand also posts more educational video content, such as how-to guides. Offering a similar range on your own channel is an excellent way to serve a diverse audience.

3. Lacking a Clear Value Proposition

Although Facebook ads are relatively small, they still need to have a true ‘value proposition’. This is a fancy way of stating the promise you wish to make to your customer, and the things they will get out of purchasing from your business.

In other words, your Facebook content should illustrate how your business is better than the competition, and why people should pay attention. To ensure that each ad has a strong value proposition, keep the following considerations in mind:

  • Clearly communicate the benefits a customer will get from buying your product or service. Let’s say you run an online bakery, for example. Your ads can demonstrate the quality of your products, and include snippets of customer reviews. This will help to reassure new audience members that their investment will be worth it.
  • Make this element of your content clear, and straight to the point.
  • Avoid using cliché buzzwords or sales jargon. Skipping the ‘hard sell’ is also highly recommended – no one likes a pushy business.

You should also identify why your business is more valuable than your competitors’, and the benefits a customer will receive from being loyal to your brand specifically.

The ads put out by online learning site Skillshare are a great example of value proposition done well:

An ad put out by online learning service Skillshare

This brand’s tagline reads ‘Learn From Anywhere’ – a message that clearly demonstrates what it has to offer, and why it is a valuable option.

Conclusion

When it comes to providing ways for you to promote your content, Facebook is well and truly ahead of the game. However, it can still be easy to make mistakes. Learning to avoid them will ensure that any investment you make is worth it, and that you can deliver excellent results.

In this post, we highlighted some of the Facebook marketing mistakes people commonly make, and the simple ways they can be rectified:

  1. Carefully target your ads to those who are most likely to be interested in them
  2. Produce media-rich content that captures your audience’s attention.
  3. Make your value proposition as clear as possible to your customers.

Do you have any further questions about marketing on Facebook? Let us know in the comments section below!

A Guide to Video Marketing for Small Businesses

There are numerous ways to promote your content online. In particular, video marketing is becoming increasingly popular. However, the idea of developing videos from scratch can be daunting for small business owners, largely due to the perceived costs.

Fortunately, while all marketing methods will require some level of investment, there are plenty of affordable ways to produce high-quality videos. In order to yield the best results, you’ll need to create a clearly-defined plan of action.

In this post, we’ll explain why video marketing can be particularly effective for small businesses. We’ll also explore the process for creating your own marketing videos, and sharing them on your WordPress site. Let’s get started!

The Benefits of Video Marketing for Small Businesses

A thriving digital landscape means the available options for marketing your content grow each day. While social media reigns supreme, there has also been a rise in the amount of video content created for promotional purposes.

In fact, research by Cisco suggests that more than 80% of all Internet traffic will be video-based by 2021. Creating video content enables you to take advantage of that trend, and reach a much wider audience.

It also offers a more visual approach to marketing – something that’s proving particularly popular among consumers. Embedding videos on landing pages has been shown to improve conversion rates by up to 80%, for example, and simply adding a video thumbnail to an email can increase click-through rates by between 20% and 40%.

This makes video marketing a smart way to increase sales of a particular product or service, or drive traffic to your site. Fortunately, this technique can be easily slotted into your existing marketing campaigns. Most social media sites support video content, and it’s easily embedded into platforms such as WordPress.

How to Get Started With Video Marketing (In 4 Steps)

Effective video marketing takes some work, but it is achievable, no matter the size of your business. To maximize your results, there are a few things you’ll need to consider before getting started. Let’s walk through that process now.

Step 1: Establish the Purpose of Your Campaign

Before you go any further, you’ll need to establish why you’re creating a video marketing campaign. A clear idea of what you want to achieve will help you make important choices – both about the content itself and the ways in which you’ll share it further down the line.

A defined purpose will also ensure that every member of your team is on the same page. Crafting a video can take a lot of work, so it’s likely to be a collaborative project. Therefore, you’ll want to be sure that anyone who comes into contact with it knows what your final goal is.

To do that, you can begin by asking yourself several questions:

  • Who’s your target audience?
  • What buyer persona are you targeting?
  • Are you looking to increase brand awareness? Sell more event tickets? Launch a new product? Or something else entirely?

Taking the time to answer these questions will ensure that every decision you make during the creation process supports your video’s overall purpose. It will also give you a better idea of the actions you’d like your audience to complete after watching it.

Step 2: Assign a Reasonable Budget to Your Campaign

Although it’s a common misconception that video marketing is highly expensive, some level of investment will be required to make it a success. Most importantly, you’ll need to decide what equipment will be required.

High-quality content performs best, so you may wish to purchase a suitable camera. The cost of lighting, sound equipment, and editing software will need to be taken into consideration as well.

Of course, you could also film your videos using a smartphone. Recent releases of the most popular models include increasingly high-quality cameras, so this can be a viable option. You’ll still want to purchase a microphone, however, as most cell phone audio isn’t up to the task.

Step 3: Create Content With Your Audience in Mind

To create an effective video campaign, you’ll need to keep the interests of your audience in mind. If you can’t engage them, your video simply won’t be a success.

At the same time, remember that your marketing videos don’t have to be overly salesy. There are numerous ways you can encourage users to engage with your brand. Here are a few examples:

  • How-to videos. This kind of video teaches your audience how to perform a specific task. How-to videos are a perfect way to attract attention towards particular products or services.
  • Brand videos. These videos offer a behind-the-scenes view of how your business operates, or the key values you hold. They can also be used as part of a larger marketing campaign.

Creating content that provides real value to your audience is more likely to grab their attention. In fact, studies have shown that 93% of companies see an increase in conversion rates when they take a more tailored approach to marketing.

Step 4: Share Your Video on Your Website

Finally, you’ll need to decide on a video hosting platform. Uploading your video to one of these helps you easily share it, and embed it on your WordPress site. There are many available options, although YouTube and Vimeo are particularly popular.

Fortunately, the introduction of the Block Editor to WordPress has made embedding a video from any of the top video hosting sites incredibly simple. To begin, copy the URL of your chosen video.

Next, open the WordPress post or page where you want to add the video. Select the content area, and paste in your copied URL:

Embedding a YouTube video in WordPress.

As soon as you do this, WordPress will fetch the embed code attached to your video and display it. Then, you can publish the post to add it to your site. Your carefully-crafted video can now be viewed by anyone who visits that page.

Conclusion

When done effectively, video marketing can be an excellent way to promote your business and boost brand awareness. It’s also a method for better serving the needs and interests of your chosen target market, and delivering content you know they will engage with.

In this post, we explored the four steps you’ll need to follow, in order to get started with video marketing:

  1. Establish the purpose of your marketing campaign, and create realistic goals.
  2. Assign a viable budget to the video production process.
  3. Determine the needs of your audience to craft successful content.
  4. Embed the video on your WordPress site.

Do you have any further questions about video marketing? Let us know in the comments section below!

3 Ways You Can Make Your Affiliate Program More Accessible

Accessibility key on a keyboard

As the number of internet users keeps rising, web accessibility is becoming a more pressing concern. Due to the way some websites are designed, they can be difficult for people with special requirements to access, such as those who use screen readers. Not considering accessibility can lose you a lot of traffic.

For this reason, it’s vitally important that you design your affiliate program with accessibility in mind. This ensures that as many people as possible can use it without problems. Not only will this improve your affiliates’ user experience, it can even help to make your program more successful.

In this article, we’ll discuss web accessibility and why it’s important. We’ll also show you how to take your first steps towards making your program more accessible for everyone. Let’s get started!

A Brief Introduction to Web Accessibility

Web accessibility is the practice of designing websites that can be used by anyone, regardless of whether they have a disability or other special needs. This is an important topic, especially as the number of internet users increases.

If you design any type of site and don’t make it accessible, you’re effectively shutting out a lot of your potential audience. This can be especially harmful for an affiliate program, as you’re limiting the number of potential affiliates who can sign up. As such, it’s important to consider how you can improve the accessibility of your affiliate website.

3 Ways You Can Make Your Affiliate Program More Accessible

Now, let’s discuss some of the ways you can improve accessibility for your affiliate program. Bear in mind that this is by no means a comprehensive list, so we recommend that you refer to sources like WebAIM and W3C for more information on designing with web accessibility in mind. However, the following three techniques are a perfect way to get started right now.

1. Add Image Descriptions to Your Banners

Including alt text for your site’s images is a crucial aspect of web accessibility. Alt text displays when the image itself cannot be loaded for whatever reason. However, it’s also used by screen readers to ‘describe’ the image to vision-impaired users.

As such, you’ll want to take care to add alt text to all the images on your site. While you aren’t able to do this for the banner ads you upload to your affiliate program, you can still achieve the same result by adding an image description. You can do this when creating a banner in Affiliate Royale > Links & Banners:

Adding an image description to a banner in Affiliate Royale.

By adding a detailed description to the Info field, you can describe the image so users with assistive technology will understand what it contains. This can even be helpful for other affiliates, such as those who aren’t fluent in English and are using automatic translation software.

2. Implement ‘Skip Links’

A skip link on the WebAIM home page.

Skip links assist users who rely on keyboard-only navigation.

One of the most important aspects of creating an accessible site is making sure it’s keyboard-friendly. This means that a user should be able to easily navigate your site using only a keyboard (since some people have difficulty using a mouse). In practice, most sites achive this by enabling users to navigate using the tab key to jump between objects on the page.

One issue that can result from this setup is that users are required to tab through all your navigational elements just to get to a page’s content. To avoid this hassle, you can implement ‘skip links’, which let people jump ahead to the actual content. This is especially important for your affiliate dashboard, as affiliates may otherwise be stuck in your menus when they just want to access their personal information and resources.

There are a number of ways you can add skip links, but one of the easiest is to use a plugin. WP Accessibility is an excellent option, and makes it easy to add skip links to your site’s theme (among other features).

3. Design Your Program’s Site With Accessibility in Mind

Finally, in order to create a truly accessible affiliate program, you’ll need to keep the main elements of web accessibility in mind throughout the entire website design process. Let’s quickly run through some of the most important things you’ll want to consider:

  • Use headings correctly. Make sure that you implement headings and use them correctly, as they help assistive software to better understand the layout and content of your site.
  • Consider color contrast. If you use colors that are too similar or clash too much, your site could become difficult to read. This can cause problems for users with colorblindness or photosensitive epilepsy.
  • Use descriptive links. Your links’ anchor text should always clearly describe their purpose. You can do this both when designing your site and your affiliate dashboard, but also when adding descriptions to your affiliate links.

While this can seem like a lot of work, it will help you avoid creating a site that’s difficult for a considerable number of potential affiliates to use. Building an accessible site will benefit both your affiliates and your program in the long run. Plus, most of these techniques can be used to improve an existing site as well as a brand-new one.

Conclusion

Web accessibility is becoming a more important consideration by the day, and it’s important to keep it in mind when designing the interface for your affiliate program. Fortunately, WordPress and Affiliate Royale can help you make your site more accessible, which makes the experience of using your program more enjoyable and increases its long-term potential for success.

In this article, we’ve shown you a few ways you can improve your affiliate program’s accessibility. These include:

  1. Add image descriptions to your banners.
  2. Implement skip links.
  3. Design your program’s site with accessibility in mind.

Do you have any questions about how to make your affiliate program as accessible as possible? Let us know in the comments section below!