6 Ways to Increase Conversions on Your Site Using Popups

Of all the online marketing tools, popups have perhaps the worst reputation. Many people think of popups as an unwelcome distraction, and an old-school marketing technique.

When used correctly, however, popups can actually be an effective tool for increasing conversions on your website. This holds true as long as they add value and appear at the right time. By using popups that are helpful to your audience, you are much more likely to engage visitors.

In this article, we’ll discuss the potential popups offer for increasing conversions. Then we’ll talk about a number of ways you can use them on your own website. Let’s get started!

How Popups Can Increase Conversions

At this point you may be asking, if popups get so much bad press, why are they used so often? The answer is that they work, but only if used correctly. When a popup appears at the right time and offers something relevant to the user, it can be a very effective tool.

Popups that offer value get clicks. It also helps if they have a clear message, a quality image, and well-written copy. This popup, for example, is from QuickSprout, a website that offers advice and training webinars on website design and digital marketing:

A popup from QuickSprout.

Here you see a friendly image, an enticing offer, and a clear Call to Action (CTA) in the form of a button that promises the desired information “instantly”.

What you offer in your popups can make all the difference. On a site like QuickSprout, popups promise information and results. Many others offer benefits such as free ebook guides, webinars, discount codes, or simply ‘getting the latest news’.

Timing is also important for a popup to be effective. Some popups are designed to appear after a user has been on your website for a certain amount of time. If the user is still on your site, after all, they are probably interested in what you have to offer.

A visitor might be reading a blog post, for example, and a popup appears offering them something related to that post’s topic. In that scenario, they are more likely to respond positively:

A popup offering a PDF.

If you are reading a post about how to make money and this popup appears, for example, there’s a good chance it will catch your attention. It offers additional and potentially valuable information on the same subject you’re already interested in.

6 Ways to Increase Conversions on Your Site Using Popups

Now that you know why popups can be effective, let’s take a look at some of the ways they can be used to increase conversions on your website.

1. Grab Attention on Landing Pages

When someone arrives on your web page, it’s usually because they are curious about what you have to offer. A popup on a landing page can help you to capture a visitor’s attention at that crucial moment:

A popup offering a newsletter.

A user who is already engaged on your site is more likely to convert. Therefore, you can use this popup to offer them something that rewards their curiosity, such as a newsletter, a freebie, or a promo.

2. Offer Helpful Information

Popups do not always have to push sales. You can also use them to provide valuable information and tips that your users may find helpful:

A popup ebook offer.

Offering information to your visitors this way is a smart method for establishing your site as a reliable and credible source of material. Plus, you’ll be educating your audience on topics related to your niche, services, and/or products.

3. Capture Email Leads or Social Media Followers

If a user has been on your site for a period of time, it likely means they are interested in what you have to say. You can then offer them additional content using a popup, in exchange for an email address or a follow on social media:

A popup with social media links.

Once a user knows the value of your site, they may be happy to receive regular updates. You can build a database of emails and followers this way for those most interested in your content, and offer them exclusive promotions at a later date.

4. Encourage Visitors to Stay on Your Site Longer

An ‘exit intent’ popup appears when a visitor is about to leave your site. When their mouse cursor leaves your page, this triggers the popup:

An exit intent popup.

Having a popup appear in this way gives you one final chance to keep visitors engaged on your site. By offering something they can’t refuse at the moment when they’re thinking about leaving, you have a much greater chance of converting your users.

5. Recommend Products Visitors May Be Interested In

If you sell products or run an affiliate site, another effective use of popups is to display items that are related to customer interests. Amazon thrives on this model, recommending additional products whenever you put something in your shopping cart:

Recommended products on Amazon.

Customers are not always aware of certain products or accessories that they may also want, which makes these kinds of popups a great way to increase sales. This is also a useful method for showcasing top-selling and popular products.

6. Collect Visitor Feedback

Finally, a great way to let customers know that you care about what they think is to collect feedback. One way to do that is by using a popup window:

A popup soliciting visitor feedback.

Customer feedback can help you improve your site and offer better products or services. Plus, customers who know you are interested in their opinions are more likely to come back, which can have a beneficial effect on sales.

Conclusion

Popups can serve many different purposes on your website. However you choose to use them, offering value with your popups can make them an effective tool.

As we’ve seen, you can increase conversions using popups by following these six tips:

  1. Grab attention on landing pages.
  2. Offer helpful information.
  3. Capture email leads or social media followers.
  4. Encourage visitors to stay on your site longer.
  5. Recommend products visitors may be interested in.
  6. Collect visitor feedback.

Do you have any questions about popups and how to use them effectively? Ask away in the comments section below!

How to Add an Affiliate Program to Your WooCommerce Store

If you sell products or services, one of the best ways to promote your business is with an affiliate program. Getting customers and fans directly involved is an effective way to expand sales through word of mouth. However, setting up an affiliate program can be tricky.

For example, you may wonder how you can incorporate an affiliate program with your existing storefront. If you’re using WooCommerce, then you’re in luck. With the right plugin, you can integrate your WooCommerce store and affiliate program, and run both right from your WordPress dashboard.

In this article, we’ll discuss the benefits of adding an affiliate program to your online store. Then we’ll show you how to use Affiliate Royale with your WooCommerce site, to make the process of setting up your affiliate program and tracking your commissions easy. Let’s get started!

The Benefits of Adding an Affiliate Program to Your Online Store

An affiliate program is a marketing model where you recruit individuals (‘affiliates’) to help spread the word about your products or services. In exchange, you’ll offer them a commission for each sale that results from one of their links or advertisements.

The people who sign up for your affiliate program are motivated to recommend your products, because they know they’ll earn money for each sale they refer. As a result, they’ll do their best to let their own communities and audiences know about your business.

Affiliates can promote your offerings on social media, through their websites or blogs, via video content, and more. In other words, they’ll do a lot of your marketing for you. Plus, unlike with traditional advertising, you don’t have to pay them anything up front.

Quality affiliates can also create more ‘buzz’ around your products, which should convert into new sales. The more affiliates you have, the greater your brand’s reach and exposure will likely be. This is a compelling reason to start your own affiliate program today.

How to Add an Affiliate Program to Your WooCommerce Store (In 3 Steps)

Naturally, you can start an affiliate program from scratch if you like. However, what if you’re already selling products and/or services through your website?

The good news is that you can integrate your new affiliate program with your existing store. This is especially easy if you’re using the popular WooCommerce plugin:

The WooCommerce plugin.

WooCommerce is an effective way to run your online business, and integrates seamlessly with the Affiliate Royale plugin:

The Affiliate Royale plugin.

Affiliate Royale makes it simple to create an affiliate program from scratch, and to integrate it into your WooCommerce store. All you need to get started is to follow the three steps below.

Step 1: Install and Configure the Affiliate Royale Plugin

The first thing you will need to do is install the Affiliate Royale plugin. You can purchase a license, and then download it from our website:

Affiliate Royale plans.

Once you’ve downloaded the file, you’ll need to upload and install it on your WordPress website. Then, you can configure it via the Affiliate Royale tab in your dashboard:

The Affiliate Royale settings.

Here, you’ll find everything you need to run your affiliate program from your WordPress site.

You can begin by setting up your commission levels, determining how you’ll pay your affiliates, customizing your welcome and sales notification messages, and configuring anything else that’s relevant to your particular affiliate program’s needs.

You can also add links and banners that affiliates can use to promote your products and services:

Adding links and banners in Affiliate Royale.

From here, you’ll also be able to view reports listing top affiliates, clicks that have been referred, and other important stats.

Step 2: Create Key Affiliate Pages

Next, you’ll want to add a few new pages to your website. In the previous section, you had a chance to configure behind-the-scenes settings and options. However, you’ll also need to provide your affiliates with the resources they’ll require to promote your products.

To do this, head to Affiliate Royale > Options:

Adding Affiliate pages.

Here, you can create three key pages. They include:

  1. Dashboard page: This is where affiliates can view their links, stats, payment information, resources, and so on.
  2. Signup page: Here, new affiliates can sign up for your program and get started.
  3. Login page: Existing affiliates can use this page to log into their individual dashboards.

You can choose to use existing pages for all of these, although it’s easiest to use the Auto Create New Page option. Once you do that, you can access all three in your WordPress Pages section, and start customizing them to suit your needs.

Step 3: Set Up WooCommerce Payment Integration

This final step is the simplest of all. If you want to manage your affiliate payments through WooCommerce, and you have to do is configure a single setting.

Head over to Affiliate Royale > Options again, and select the Integrations tab:

Integrating Affiliate Royale with WooCommerce.

Check the box next to WooCommerce, and that’s all you have to do! There’s no additional configuration needed, and you’ll now be able to manage your store and affiliate program payments at the same time.

Conclusion

Adding an affiliate program to your marketing campaign can increase your business’ reach, with little upfront cost or effort required. Your new affiliate program will help you spread the word about your products or services, and create more buzz around them

To set up an affiliate program for your WooCommerce store using Affiliate Royale, all you need to do is follow these three steps:

  1. Install and configure the Affiliate Royale plugin.
  2. Create key affiliate pages.
  3. Set up WooCommerce payment integration.

Do you have any questions about affiliate marketing or the Affiliate Royale plugin? Ask away in the comments section below!

Affiliate Marketing vs. Direct Advertising: Which Is Right for Your Business?

Running a successful business is never easy. Once you’ve established your product or service, it’s time to figure out how you’re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it’s hard to know which is right for your business.

Knowing what advertising method is the best fit for your needs can help you to save time and money in the long run. To do that, you simply need to consider a few key factors, including whether you are trying to build brand awareness or increase sales directly.

In this post, we’ll discuss the basics of affiliate marketing and direct advertising, then explore the advantages and drawbacks of both strategies. Let’s take a look!

Affiliate Marketing vs. Direct Advertising

Affiliate marketing and direct advertising are two popular but very different methods for marketing a product or service online. Affiliate marketing is useful for getting more eyes on your offerings, while direct advertising is excellent at creating brand awareness. Both are important techniques that you can use as a part of your campaigns, but what sets them apart from each other?

Affiliate marketing is a process where you recruit other people and businesses to help spread the word about your product or service, and send more traffic to your website. These people and businesses are called ‘affiliates’, and you pay them a commission for each sale that results from their referrals. This is an effective technique for small businesses, because there are few upfront costs and you only pay commissions after each sale is made.

Direct advertising, on the other hand, involves creating messages targeted at a specific audience that may be interested in your product or service. You might call this ‘traditional’ advertising, as it largely involves placing ads on other websites. This strategy is all about communicating what your brand offers to potential customers. Sending car insurance solicitations to someone who has just purchased a vehicle is an example of direct marketing.

The Pros and Cons of Affiliate Marketing vs. Direct Advertising

First, it’s important to note that both affiliate marketing and direct advertising have their place in a successful campaign. What’s more, many businesses employ both methods at some point. If you’re just getting started or your business is small, however, it’s important to know where to focus your energy and money.

Celebrity endorsements are perhaps the most well-known type of affiliate marketing. A celebrity is paid to use a specific product, and to talk about its benefits publicly. This builds trust and interest with potential customers who follow that celebrity. Traditionally, this technique is often combined with more direct marketing in the form of television commercials or other advertisements.

However, most affiliate marketing these days is more about recruiting regular people and ‘influencers’ to promote your product online and on social media sites. Influencers are people who have large online followings, or a lot of trust with a specific audience. You would hire these affiliates to spread the word about your product, and for every sale that results from one of their affiliate links, you’d pay them a commission.

On one hand, this type of marketing is more organic and friendly to your customers than direct marketing. It’s also a great way to increase the reach of your business, diversify your customer base, and improve sales. On the other hand, you’ll have little creative control over how your affiliates choose to promote your business. Affiliate programs can also require a great deal of organization and management to run, although you can simplify this process greatly using a plugin like Affiliate Royale.

Direct advertising is much easier to implement. All you need to do is tell a target audience about your business or a specific product, and prompt them to make a purchase. Most of your time will be spent on researching your target audience and creating your advertisements. You’ll also need to consider where your ads will be placed, and whether you want to focus on a single campaign or diversify your messaging.

This type of advertising can be very effective at presenting a solution to potential customers’ problems, and getting them to buy. It does have its drawbacks, however. For instance, there’s so much direct advertising everywhere that many people have begun to tune it out entirely. It can still be useful to a certain point, but ads may not convert as many sales as affiliate marketing content. Also, if your ad campaigns are too aggressive or misleading in any way, that can leave a bad impression of your business.

How to Choose Which Type of Advertising to Focus On

Affiliate marketing offers greater reach and diversity for your business, while direct advertising can be effective at building awareness of your products or services. So, which is right for you?

If you have a limited budget and a small business, you may want to start with affiliate marketing. If you are willing to put in the time and effort to set up a strong program, this type of marketing can be very effective. It has an excellent Return On Investment (ROI) rate, as many people are more willing to buy if they see others using and enjoying your product. This strategy is also a good choice for products that are more complex, and harder to explain via a traditional ad.

If you have some money to invest upfront, on the other hand, direct advertising may be a great place to begin building your online campaign. If you can identify an audience that has a need for or probable interest in your product, this type of marketing can be very effective. Products and services that provide obvious solutions to common problems are perfect for direct advertising.

As we mentioned earlier, both marketing techniques have their place in many successful campaigns. If your business sells a variety of products, for example, you may want to employ direct advertising to spread the word about your business as a whole, while using affiliates to boost sales for specific products. Affiliates can provide positive recommendations for your product, while direct advertising will show potential customers what it does and how it can benefit them.

Conclusion

Marketing is not only one of the most important aspects of a successful business, but also one of the most difficult to implement. It’s hard to know how best to spend your marketing budget, and where to focus your time.

Affiliate marketing and direct advertising are tactics that both have their place in a successful business. Affiliate marketing can help your business increase its reach and diversify its customer base, while direct advertising provides immediate value and is easier to control. These strategies work well on their own, and can also be combined to produce even better results.

Do you have any questions about affiliate marketing, direct advertising, or the Affiliate Royale plugin? Don’t hesitate to ask in the comments section below!

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people’s day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,’ and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it’s time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman’ between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

3 Common Affiliate Marketing Scams to Look Out For

There’s no denying that affiliate marketing is a great way to boost your income. Unfortunately, not all affiliate schemes are created equal. For every legitimate program you come across, you’re also likely to encounter some scams.

The presence of these programs shouldn’t put you off – especially since the unreliable claims these scammers make can usually be spotted from a mile away. That means you can focus your efforts on credible affiliate programs, which will produce far better results in the long term.

In this post, we’ll explore the ‘too good to be true’ claims that some affiliate marketing programs make, and explain why they can be dangerous. We’ll also talk about how to find a trustworthy affiliate program. Let’s get started!

Why Affiliate Marketing Scams Are Common

It goes without saying that the internet has brought numerous career opportunities. There are more ways than ever to make money online, meaning that just about anyone can take their income into their own hands. However, when there’s money to be made, there are likely to be some ‘vultures’ as well.

Vultures are online scammers who take advantage of people’s desire to succeed. They make ridiculous claims about what they can offer, knowing that it will grab the attention of many who are looking to start a legitimate ‘side hustle’. If an innocent party is fooled by such a scam, they’re likely to end up in a worse position than the one they started in.

Although they can be found in pretty much any area of online business, scams seem to be increasingly common among affiliate marketing programs. The best defense is to become familiar with the tactics being used to fool unwary targets.

3 Common Affiliate Marketing Scams to Look Out For

Falling into an affiliate marketing trap could mean that you lose out on a lot of money. It may even cause you to lose your credibility as an affiliate marketer. In other words, it’s definitely something you’ll want to avoid. To help you stay on track, here are three of the most commonly-encountered affiliate marketing scams.

1. Get-Rich-Quick Schemes

As great as affiliate marketing programs are, you’re not going to become a millionaire overnight. Unfortunately, that doesn’t stop scammers from implying that you will. They take advantage of the fact that people are looking to make money, and oversell the services they offer.

Unrealistic deals can be easily spotted, as they will claim that you can make a lot of money with minimal work. In reality, you’ll need to put in plenty of effort to make affiliate marketing a successful venture. So be wary of schemes that promise otherwise:

An example of a get rich quick affiliate scheme. In this example, the site claims to offer 75% commission.

Get-rich-quick schemes will also push the idea that you can make thousands of dollars in a short period of time. Again, this simply isn’t possible. Instead, look for programs that have clearly-defined payment plans.

The monetary value these programs promise will be lower, but far more realistic. Of course, your potential earnings will vary from program to program. However, in a general sense, affiliate marketers can expect to make between 5% to 30% per sale.

2. Pay-to-Join Programs

Another common affiliate marketing scam is asking people to pay for their memberships. Again, this is an easy trap to fall into. At a first glance, it might make sense that you have to pay in order to join a company’s program.

However, most credible affiliate schemes are completely free to join. This is because you are effectively going to be working for the company that has set the program up. You wouldn’t pay to work a real-world job, so you shouldn’t do so when getting started with affiliate marketing.

Plus, when you buy into a scam like this, it’s likely that you won’t see your money again – or make any additional income. Before signing up for any program, make sure that the company behind it is legitimate. Is there a list of clients on its website, and can you find positive feedback about the program? If not, it may be a sign that you need to look elsewhere.

3. Fake Products or Services

In affiliate programs, marketers make money by promoting products or services created by other (often much larger) companies. Sometimes, scammers will create fake products or services, and promote them under the name of a well-established business.

Unsuspecting marketers may than assume that the deal is credible – especially since false programs can be very thorough. Scammers will often craft full product catalogs, and write ‘customer’ reviews for each offering. They’ve even been known to promote their businesses by using paid phony spokespeople.

A clear sign that a product is fake is an abundance of overly-positive reviews. Even the best services will have a few negative comments, so be wary of any that don’t. False products are also likely to have blurry or unrealistic images – such as stock photos.

Real brands take the time to carefully photograph their offerings. Fake ones simply steal pictures from other websites:

An example of a fake product offering, complete with badly Photoshopped images.

If you aren’t sure whether a program or product is real, your first port of call should be to check the brand’s official website. You should be able to find the products or services in question, and likely a page for the affiliate program as well. If you can’t, then it’s probably a trap.

It may also be worth contacting the business’ owners directly. They’ll be best equipped to provide a solid answer, and may even escalate the issue further to prevent other affiliate marketers from being scammed.

Conclusion

The popularity of affiliate marketing means that it’s easy to get involved in. At the same time, it’s also led to a proliferation of false programs, suspicious claims, and outright scams. If you’re looking to become an affiliate marketer, it’s vital to know what you should watch out for.

Three of the most common affiliate scams include:

  1. Get-rich-quick schemes that offer maximum payout with minimum effort.
  2. Affiliate marketing programs that require an initial payment to join.
  3. Schemes that use a famous brand’s name to promote fake products or services.

Do you have any further questions about how to avoid affiliate marketing scams? Let us know in the comments section below!

3 Facebook Advertising Mistakes You Might Be Making

When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes – rendering their ads next to useless.

Fortunately, learning the context of those mistakes also means that you’ll understand how to avoid them. You can then focus your efforts on a more effective Facebook marketing strategy, driving traffic to your site and raising brand visibility as a result.

In this post, we’ll explore three of the most commonly-made Facebook marketing mistakes. We’ll also explain how you can keep from making them yourself. Let’s get started!

Why Facebook Is a Powerful Marketing Tool

At this point, it’s fair to assume that most businesses will implement a social media marketing strategy at some point in their journeys. Social media is an excellent way to boost brand awareness, drive traffic, and increase sales. However, not all platforms are created equal.

As a platform widely-renowned for its advertising capabilities, Facebook is often regarded as ‘top of the game’ for marketing purposes. In fact, 93% of marketers use Facebook advertising regularly – and for good reason.

To see why that is, you only have to consider the sheer reach of the platform. Facebook boasts 1.37 billion daily and 2.07 billion monthly active users, and 68% of Americans visit the site regularly. In contrast, only 35% frequently access Instagram. In short, there’s a huge market of potential customers out there.

This social channel also offers a range of effective promotional tools. From paid ads to advanced targeting functionality, there’s no denying that Facebook is one of the best ways to reach your desired audience. However, such a wide variety of options can also mean that mistakes are pretty common.

3 Facebook Marketing Mistakes You Might Be Making

Being able to identify common Facebook marketing errors is important, as it’s the first step towards understanding the best ways to avoid them. With that in mind, here are three of the easiest mistakes to make (which are just as easy to avoid).

1. Failing to Correctly Target Your Ads

One of the elements that truly sets Facebook apart from other social media sites is its unique targeting options. Targeting is essential to marketing success, as it helps you reach your desired audience.

Despite this, many marketers continue to underutilize the available features. They will often target the wrong audience, or an audience that’s too broad. Whatever the context of the mistake, this is a sure way to waste any investment you’ve put into your Facebook marketing. It’s also unlikely to deliver any real results.

Instead, you’ll want to make sure you’re targeting a carefully-chosen audience. A particularly effective tool for doing that is the Facebook Pixel:

The Facebook Pixel website.

This is an advanced tracking pixel that will make targeting your ideal market much easier (and more effective). By using this feature, you can set up custom audiences, re-market your content to past customers, and even set up ‘lookalike audiences’ to reach new groups who are unaware of your brand.

The Facebook Pixel will also help you track how well your ads are actually performing. This means you can focus your efforts on key areas, rather than overinvesting in the wrong campaigns. Setting up the Facebook Pixel is easier than you might expect – especially since Facebook offers several informative guides to help you get started.

2. Overlooking the Importance of Short Video Content

Video content is incredibly popular with online shoppers. Merely mentioning the word ‘video’ in an email’s subject line improves its Click-Through Rate (CTR) by 13%, and 5 million people in the U.S. watch online videos every day.

This popularity also spills over to Facebook. Research by Promo revealed that 71% of consumers find Facebook video ads highly relevant to their browsing interests. Put simply, your target market is likely to find more value in visual content, so it’s essential to include it where possible.

For maximum results, try to keep your videos short and snappy – those that are around 2 minutes long get the most engagement. You should also try to place the most important information at the beginning of the video, as this grabs your audience’s attention much faster.

A great example of a brand that does this well is Red Bull. Its Facebook page is full of engaging sports-focused video content, including plenty of concise, attention-grabbing videos:

Videos on the Red Bull Facebook account.

This brand also posts more educational video content, such as how-to guides. Offering a similar range on your own channel is an excellent way to serve a diverse audience.

3. Lacking a Clear Value Proposition

Although Facebook ads are relatively small, they still need to have a true ‘value proposition’. This is a fancy way of stating the promise you wish to make to your customer, and the things they will get out of purchasing from your business.

In other words, your Facebook content should illustrate how your business is better than the competition, and why people should pay attention. To ensure that each ad has a strong value proposition, keep the following considerations in mind:

  • Clearly communicate the benefits a customer will get from buying your product or service. Let’s say you run an online bakery, for example. Your ads can demonstrate the quality of your products, and include snippets of customer reviews. This will help to reassure new audience members that their investment will be worth it.
  • Make this element of your content clear, and straight to the point.
  • Avoid using cliché buzzwords or sales jargon. Skipping the ‘hard sell’ is also highly recommended – no one likes a pushy business.

You should also identify why your business is more valuable than your competitors’, and the benefits a customer will receive from being loyal to your brand specifically.

The ads put out by online learning site Skillshare are a great example of value proposition done well:

An ad put out by online learning service Skillshare

This brand’s tagline reads ‘Learn From Anywhere’ – a message that clearly demonstrates what it has to offer, and why it is a valuable option.

Conclusion

When it comes to providing ways for you to promote your content, Facebook is well and truly ahead of the game. However, it can still be easy to make mistakes. Learning to avoid them will ensure that any investment you make is worth it, and that you can deliver excellent results.

In this post, we highlighted some of the Facebook marketing mistakes people commonly make, and the simple ways they can be rectified:

  1. Carefully target your ads to those who are most likely to be interested in them
  2. Produce media-rich content that captures your audience’s attention.
  3. Make your value proposition as clear as possible to your customers.

Do you have any further questions about marketing on Facebook? Let us know in the comments section below!

A Guide to Video Marketing for Small Businesses

There are numerous ways to promote your content online. In particular, video marketing is becoming increasingly popular. However, the idea of developing videos from scratch can be daunting for small business owners, largely due to the perceived costs.

Fortunately, while all marketing methods will require some level of investment, there are plenty of affordable ways to produce high-quality videos. In order to yield the best results, you’ll need to create a clearly-defined plan of action.

In this post, we’ll explain why video marketing can be particularly effective for small businesses. We’ll also explore the process for creating your own marketing videos, and sharing them on your WordPress site. Let’s get started!

The Benefits of Video Marketing for Small Businesses

A thriving digital landscape means the available options for marketing your content grow each day. While social media reigns supreme, there has also been a rise in the amount of video content created for promotional purposes.

In fact, research by Cisco suggests that more than 80% of all Internet traffic will be video-based by 2021. Creating video content enables you to take advantage of that trend, and reach a much wider audience.

It also offers a more visual approach to marketing – something that’s proving particularly popular among consumers. Embedding videos on landing pages has been shown to improve conversion rates by up to 80%, for example, and simply adding a video thumbnail to an email can increase click-through rates by between 20% and 40%.

This makes video marketing a smart way to increase sales of a particular product or service, or drive traffic to your site. Fortunately, this technique can be easily slotted into your existing marketing campaigns. Most social media sites support video content, and it’s easily embedded into platforms such as WordPress.

How to Get Started With Video Marketing (In 4 Steps)

Effective video marketing takes some work, but it is achievable, no matter the size of your business. To maximize your results, there are a few things you’ll need to consider before getting started. Let’s walk through that process now.

Step 1: Establish the Purpose of Your Campaign

Before you go any further, you’ll need to establish why you’re creating a video marketing campaign. A clear idea of what you want to achieve will help you make important choices – both about the content itself and the ways in which you’ll share it further down the line.

A defined purpose will also ensure that every member of your team is on the same page. Crafting a video can take a lot of work, so it’s likely to be a collaborative project. Therefore, you’ll want to be sure that anyone who comes into contact with it knows what your final goal is.

To do that, you can begin by asking yourself several questions:

  • Who’s your target audience?
  • What buyer persona are you targeting?
  • Are you looking to increase brand awareness? Sell more event tickets? Launch a new product? Or something else entirely?

Taking the time to answer these questions will ensure that every decision you make during the creation process supports your video’s overall purpose. It will also give you a better idea of the actions you’d like your audience to complete after watching it.

Step 2: Assign a Reasonable Budget to Your Campaign

Although it’s a common misconception that video marketing is highly expensive, some level of investment will be required to make it a success. Most importantly, you’ll need to decide what equipment will be required.

High-quality content performs best, so you may wish to purchase a suitable camera. The cost of lighting, sound equipment, and editing software will need to be taken into consideration as well.

Of course, you could also film your videos using a smartphone. Recent releases of the most popular models include increasingly high-quality cameras, so this can be a viable option. You’ll still want to purchase a microphone, however, as most cell phone audio isn’t up to the task.

Step 3: Create Content With Your Audience in Mind

To create an effective video campaign, you’ll need to keep the interests of your audience in mind. If you can’t engage them, your video simply won’t be a success.

At the same time, remember that your marketing videos don’t have to be overly salesy. There are numerous ways you can encourage users to engage with your brand. Here are a few examples:

  • How-to videos. This kind of video teaches your audience how to perform a specific task. How-to videos are a perfect way to attract attention towards particular products or services.
  • Brand videos. These videos offer a behind-the-scenes view of how your business operates, or the key values you hold. They can also be used as part of a larger marketing campaign.

Creating content that provides real value to your audience is more likely to grab their attention. In fact, studies have shown that 93% of companies see an increase in conversion rates when they take a more tailored approach to marketing.

Step 4: Share Your Video on Your Website

Finally, you’ll need to decide on a video hosting platform. Uploading your video to one of these helps you easily share it, and embed it on your WordPress site. There are many available options, although YouTube and Vimeo are particularly popular.

Fortunately, the introduction of the Block Editor to WordPress has made embedding a video from any of the top video hosting sites incredibly simple. To begin, copy the URL of your chosen video.

Next, open the WordPress post or page where you want to add the video. Select the content area, and paste in your copied URL:

Embedding a YouTube video in WordPress.

As soon as you do this, WordPress will fetch the embed code attached to your video and display it. Then, you can publish the post to add it to your site. Your carefully-crafted video can now be viewed by anyone who visits that page.

Conclusion

When done effectively, video marketing can be an excellent way to promote your business and boost brand awareness. It’s also a method for better serving the needs and interests of your chosen target market, and delivering content you know they will engage with.

In this post, we explored the four steps you’ll need to follow, in order to get started with video marketing:

  1. Establish the purpose of your marketing campaign, and create realistic goals.
  2. Assign a viable budget to the video production process.
  3. Determine the needs of your audience to craft successful content.
  4. Embed the video on your WordPress site.

Do you have any further questions about video marketing? Let us know in the comments section below!

3 Ways You Can Make Your Affiliate Program More Accessible

Accessibility key on a keyboard

As the number of internet users keeps rising, web accessibility is becoming a more pressing concern. Due to the way some websites are designed, they can be difficult for people with special requirements to access, such as those who use screen readers. Not considering accessibility can lose you a lot of traffic.

For this reason, it’s vitally important that you design your affiliate program with accessibility in mind. This ensures that as many people as possible can use it without problems. Not only will this improve your affiliates’ user experience, it can even help to make your program more successful.

In this article, we’ll discuss web accessibility and why it’s important. We’ll also show you how to take your first steps towards making your program more accessible for everyone. Let’s get started!

A Brief Introduction to Web Accessibility

Web accessibility is the practice of designing websites that can be used by anyone, regardless of whether they have a disability or other special needs. This is an important topic, especially as the number of internet users increases.

If you design any type of site and don’t make it accessible, you’re effectively shutting out a lot of your potential audience. This can be especially harmful for an affiliate program, as you’re limiting the number of potential affiliates who can sign up. As such, it’s important to consider how you can improve the accessibility of your affiliate website.

3 Ways You Can Make Your Affiliate Program More Accessible

Now, let’s discuss some of the ways you can improve accessibility for your affiliate program. Bear in mind that this is by no means a comprehensive list, so we recommend that you refer to sources like WebAIM and W3C for more information on designing with web accessibility in mind. However, the following three techniques are a perfect way to get started right now.

1. Add Image Descriptions to Your Banners

Including alt text for your site’s images is a crucial aspect of web accessibility. Alt text displays when the image itself cannot be loaded for whatever reason. However, it’s also used by screen readers to ‘describe’ the image to vision-impaired users.

As such, you’ll want to take care to add alt text to all the images on your site. While you aren’t able to do this for the banner ads you upload to your affiliate program, you can still achieve the same result by adding an image description. You can do this when creating a banner in Affiliate Royale > Links & Banners:

Adding an image description to a banner in Affiliate Royale.

By adding a detailed description to the Info field, you can describe the image so users with assistive technology will understand what it contains. This can even be helpful for other affiliates, such as those who aren’t fluent in English and are using automatic translation software.

2. Implement ‘Skip Links’

A skip link on the WebAIM home page.

Skip links assist users who rely on keyboard-only navigation.

One of the most important aspects of creating an accessible site is making sure it’s keyboard-friendly. This means that a user should be able to easily navigate your site using only a keyboard (since some people have difficulty using a mouse). In practice, most sites achive this by enabling users to navigate using the tab key to jump between objects on the page.

One issue that can result from this setup is that users are required to tab through all your navigational elements just to get to a page’s content. To avoid this hassle, you can implement ‘skip links’, which let people jump ahead to the actual content. This is especially important for your affiliate dashboard, as affiliates may otherwise be stuck in your menus when they just want to access their personal information and resources.

There are a number of ways you can add skip links, but one of the easiest is to use a plugin. WP Accessibility is an excellent option, and makes it easy to add skip links to your site’s theme (among other features).

3. Design Your Program’s Site With Accessibility in Mind

Finally, in order to create a truly accessible affiliate program, you’ll need to keep the main elements of web accessibility in mind throughout the entire website design process. Let’s quickly run through some of the most important things you’ll want to consider:

  • Use headings correctly. Make sure that you implement headings and use them correctly, as they help assistive software to better understand the layout and content of your site.
  • Consider color contrast. If you use colors that are too similar or clash too much, your site could become difficult to read. This can cause problems for users with colorblindness or photosensitive epilepsy.
  • Use descriptive links. Your links’ anchor text should always clearly describe their purpose. You can do this both when designing your site and your affiliate dashboard, but also when adding descriptions to your affiliate links.

While this can seem like a lot of work, it will help you avoid creating a site that’s difficult for a considerable number of potential affiliates to use. Building an accessible site will benefit both your affiliates and your program in the long run. Plus, most of these techniques can be used to improve an existing site as well as a brand-new one.

Conclusion

Web accessibility is becoming a more important consideration by the day, and it’s important to keep it in mind when designing the interface for your affiliate program. Fortunately, WordPress and Affiliate Royale can help you make your site more accessible, which makes the experience of using your program more enjoyable and increases its long-term potential for success.

In this article, we’ve shown you a few ways you can improve your affiliate program’s accessibility. These include:

  1. Add image descriptions to your banners.
  2. Implement skip links.
  3. Design your program’s site with accessibility in mind.

Do you have any questions about how to make your affiliate program as accessible as possible? Let us know in the comments section below!