How to Leverage Seasonal Marketing for Your Affiliate Program (4 Key Tips)

Winter scene with three benches covered in snow in a city park

Whether you’re planning for winter holiday sales or getting ready to release your summer catalog, leveraging seasonal marketing is all about timeliness. Holiday performance is often a major factor in meeting (and exceeding!) your sales goals.

If you have an affiliate program, you already have a powerful community that can help you improve sales and reach new customers. Leveraging seasonal trends is the perfect way to take this to the next level, and give your program an extra boost.

In this post, we’ll cover what seasonality is and explain how to make the most of your affiliate program during peak buying periods. Let’s get to work!

How Does Seasonality Affect Your Affiliate Program?

In a marketing context, “seasonality” refers to the way consumer buying habits tend to fluctuate based on seasons, holidays, and the like. Business can be strongly affected by predictable events that happen annually, such Christmas or Black Friday.

Consider the health industry, for example. A health and wellness store is likely to see an increase in purchases of vitamins, probiotics, and other products recommended for immune support in autumn and winter.

A limited time promotion.

This means that seasonality is also going to affect the performance of your affiliate program. Some products will naturally be in greater or lesser demand at different times of the year. Fortunately, you aren’t simply at the whim of this fact – you can also leverage it consciously to help your affiliates drive more sales.

How to Leverage Seasonal Marketing for Your Affiliate Program (4 Key Tips)

Seasonal promotions can make or break your marketing efforts. If managed poorly, they can lead to frustration when affiliates aren’t able to create content for the sale in time.

Alternatively, they can build anticipation and provide your affiliates with plenty of time to communicate your sales to their audiences and share the excitement. Here are four tips for helping you leverage seasonality effectively.

1. Create Compelling Seasonal Promotions

Compelling seasonal promotions can be key to meeting your sales goals and setting your affiliates up for success. Fortunately, there are plenty of ways you can create these types of promotions.

A sneak peak of a holiday promotion.

For example, “rotating discounts” are a great way to build anticipation for your major holiday sales. You can offer small weekly deals during a particular event or season. This also enables affiliates to pick and choose sales to focus on, depending what best fits their audiences.

Another option is to offer freebies and other gifts to celebrate important days. This can help raise awareness of new products, and let customers try out what you have to offer without incurring any risk.

You can also run these as affiliate-exclusive deals with your top performers, helping them offer their audiences extra incentives and encouraging customers to promote your products by word-of-mouth.

2. Clearly Communicate Sales and Discounts in Advance

Holiday deals are short, and many companies have promotions (and even exclusive products) that are only available once a year. Urgency is a huge sales driver, and along with timeliness is a powerful tool that your affiliates can use to convert their audiences.

However, it can be discouraging to affiliates if they constantly have to scramble and create content for your seasonal deals at the last minute. Therefore, you’ll want to communicate all the details about your seasonal sales in advance.

That way, your affiliates will have time to plan and focus on creating great content. You can reach out via email, or make this information available via your affiliate dashboard (or better yet, both).

3. Provide Affiliates with Seasonal Marketing Materials

Another way to set your affiliates up for success is to provide them with banners and social media images that they can use to promote your products. After all, the beginning of a new season and the weeks leading up to major holidays are already busy for content creators.

Having ready-to-go marketing materials designed with the current season and promotion in mind saves your affiliates time, and lets them focus on promoting your product. Plus, it makes sure their campaigns look consistent with your overall brand and your own promotions.

Fortunately, Affiliate Royale makes it easy to create links and banners for your affiliates to use:

Creating a banner in Affiliate Royale.

It’s a good idea to offer both “default” branded graphics (the ones you want affiliates to use year-round), along with seasonal and holiday content. This helps to keep things fresh, and draw attention to limited-time sales.

4. Offer Extra Affiliate Incentives During Holiday Seasons

Affiliates are still customers, and they like getting something in return for their efforts. With that in mind, there are some things you can do to encourage engagement and get your affiliates excited.

Seasonal contests are a great way to get affiliates to go above and beyond. You can offer a little extra incentive to top performers – this could be anything from a new laptop to a bundle of your own products. This encourages affiliates to work harder during key periods, and helps create goodwill towards your program.

You might also consider a bonus for all sales within a specific timeframe. For instance, you could provide a 10% increase in commission on all sales during the month of December. If a general increase doesn’t work with your income goals, you can also offer it just for the products you want to encourage affiliates to promote the most.

Conclusion

While you’re planning out your annual marketing calendar, don’t forget to take seasonality into consideration. Making sure your content and promotions align with how and when your audience likes to buy is a great way to give your affiliate program a boost.

In this post, we covered how to:

  1. Create compelling seasonal promotions.
  2. Clearly communicate sales and discounts in advance.
  3. Provide affiliates with seasonal marketing materials.
  4. Offer extra affiliate incentives during holiday seasons.

What are your favorite ways to engage with your affiliates during the holidays? Let us know in the comments section below!

How to Prepare Your Affiliates for a Sale Event

Cartoon computer with checkmarks document or to do list with checkboxes, concept of survey

You’ve planned a big sales event, and want to mobilize your entire team. You may have no problems motivating your in-house staff, but if you want to bring in as many shoppers as possible, it's important to prepare your affiliates for your sale, too.

With some help from your affiliates, your sales event could even reach entirely new customers. They may not be in-house staff, but marketing partners and influencers can help ensure your upcoming promotion is a huge success.

In this post, we’ll show you how to prepare your affiliates for an upcoming sale. We’ll share a four-step plan that provides them with key information, tools, and resources they need to promote your sale to their audiences and generate maximum revenue. Let’s get started!

Why It’s Important to Prepare Your Affiliates for Sales

A successful sale requires careful planning and the support of multiple key players. Your customer service staff, sales associates, and marketing department all need to know about your upcoming deals. If you anticipate a significant increase in website traffic, you may even need to brief your IT team.

While it’s important to prepare your in-house staff, you shouldn’t overlook your external partners. A sale is a perfect opportunity for affiliates to promote your products and services to their audiences. 

By working hands-on with your affiliates, you can help them market your sale more effectively. Armed with the right information, tools, and assets, they can plan their own social media content, blog posts, and other material to help promote your event.

Not only will your affiliates' efforts maximize your revenue, but it can often introduce your business to entirely new audiences. These leads may subsequently become loyal, repeat customers.

Plus, the commissions a sales event is likely to bring your marketing partners should be motivation for them to continue actively promoting your brand. Keeping your affiliates happy is beneficial to you as well as to them.

How to Prepare Your Affiliates for a Sale Event (In 4 Easy Steps)

Planning a successful sale can be hard work, and may require coordinating multiple team members or departments. If you’re feeling overwhelmed by the prospect of adding yet another moving piece to the mix, then don’t worry. That’s why we’ve put together a four-step plan to prepare your affiliates for your upcoming event.

Step 1: Inform Your Affiliates

It’s far better to be proactive than reactive. For this reason, you should give your affiliates plenty of heads up before your sale. 

By informing your affiliates in advance, you'll give them time to familiarize themselves with your upcoming offers, and ask any questions they may have. They can also plan their own promotional activities, including social media posts, email blasts, and newsletters advertising your event. 

If you’re an Affiliate Royale user, then it’s easy to inform your affiliates about your upcoming sale. By default, whenever your partners log into their dashboards, they’ll see a welcome message. You can customize this message to include details about your upcoming sale.

To edit your welcome message, log into your WordPress dashboard and select Affiliate Royale > Options. You can then open the Dashboard tab and use the editor to write your custom greeting:

The Affiliate Royale welcome message editor.

You can also send out an email to your affiliates so all of them still have a chance to hear about your sale, even if they don't check their dashboards frequently.

Step 2: Provide Marketing and Promotional Materials

You may also want to prepare some materials for your affiliates. This could include a simple list of bullet points outlining key information about the sale, an FAQ section, or even a downloadable marketing pack with banners and other visual assets.

Promotional banners can be a useful addition to any marketing campaign. Affiliate Royale enables you to upload your own designs and share them with your affiliates via their dashboards:

A downloadable banner in the Affiliate Royale dashboard.

To share a banner with your affiliates, select Affiliate Royale > Links & Banners in your WordPress dashboard. You can then click the plus (+) icon and follow the onscreen instructions to upload your banner:

The Links and Banners dashboard in the Affiliate Royale WordPress plugin.

If you've created any other resources, you can add them to your affiliate dashboard as well. Just navigate to Affiliate Royale > Options > Dashboard and include a link to your downloadable files in your welcome message:

The Affiliate Royale dashboard on the front end.

Affiliates can then download your resources to use in their marketing campaigns.

Step 3: Offer Incentives to High-Performing Affiliates

There’s no better way to motivate your affiliates than offering them incentives. This might take the form of a special bonus for the partner who generates the most clicks, transactions, or total overall revenue.

If you do offer an incentive, Affiliate Royale makes it easy to identify your top performers. In your WordPress dashboard, navigate to Affiliate Royale > Reports > Top Referrers.

This screen reveals some important stats about your affiliates. You can use this information to determine who should receive your prizes, or even spur affiliates to try and climb the leaderboard:

Affiliate Royale's Top Referrers report.

Informing an affiliate that they’re a few sales away from scoring the top prize could be the push they need to turn on the promotional heat.

Step 4: Communicate With Your Affiliates

Communication is key to any successful relationship. By remaining in close contact with your affiliates, you can create a sense of community. This will encourage them to go the extra mile when it comes to promoting your product and services – especially during your sales.

You can even use Affiliate Royale to create a hub for your partners. This might include message boards or even a live chat where they can get in touch with members of your marketing team and each other for help or inspiration:

Adding live chat to Affiliate Royale.

You can create your affiliate hub as a normal WordPress page, then add it to your Affiliate Dashboard. Once you've published your page, navigate to Affiliate Royale > Options > Dashboard. Open the Custom Nav Pages dropdown and select the page that you want to use as your affiliate hub: 

Affiliate Royale's dashboard settings menu.

This page will now appear in your Affiliate Dashboard. You can add any content you like here either by creating it yourself or with help from other plugins that can incorporate more complex features such as live chat or forums.

Conclusion

When running a sale, you want to reach the widest possible audience. By involving your affiliates, you can connect with all of their followers to promote your deals to new customers and potentially increase uptake for your discounts. 

In this post, we’ve shared a four-step plan to bring your affiliates on board during a sale event:

  1. Inform your affiliates as soon as possible.
  2. Provide marketing and promotional materials such as banners.
  3. Offer incentives to high-performing affiliates.
  4. Communicate with your affiliates.

Do you have any questions about how to run a successful sales event with your affiliates? Ask away in the comments section below!

How to Use Social Proof to Boost Sales on Your Affiliate Website

Your site's reputation is an important part of the sales process that's often overlooked. After all, it’s unlikely that leads will develop into conversions without trust in you, your product, or your brand.

That’s where social proof – a psychological phenomenon and marketing tactic – comes in. By adding social elements to your website – including sales numbers and customer reviews – you can increase consumer trust and improve how your product and business are viewed.

In this post, we’ll introduce social proof and explain its importance. We’ll then share three ways you can use social proof to boost sales on your affiliate website, and show you how to implement each technique effectively. Let’s get started!

What Social Proof Is (And Why You Should Use It On Your Website)

Fitbit's press and reviews page

Even well-known brands, such as Fitbit, use social proof to entice leads.

Social proof is a marketing tactic that uses psychology to convince hesitant leads to make a purchase. This tactic is based on the way consumers look to others when making decisions, and it’s an important part of the sales process.

There are many types of social proof, including customer testimonials, product reviews, and industry certifications. When used correctly, they can boost your brand’s power and convince even the unlikeliest of leads to convert.

In fact, social proof is perhaps one of the most important elements of your affiliate website. A few examples of what it can do includes:

  • Increasing trust in your website and your product, which can lead to improved sales.
  • Boosting brand credibility, which is crucial in affiliate sales.
  • Leveraging existing customers (with reviews, testimonials) to help you acquire new ones.

Without social proof on your website, you’re essentially asking consumers to trust what you have to say. While this may work for more well-known brands, it’s not something that many fledgling marketers can do with success.

3 Ways to Use Social Proof to Boost Sales on Your Affiliate Website

Let’s take a closer look at the three ways you can use social proof on your own affiliate website. These will help you boost sales, and convince even the most hesitant leads.

1. Feature Customer Testimonials to Improve Trust

Customer testimonials on Kissmetrics

Customer testimonials are used by even big brands, such as Kissmetrics, to boost credibility.

As they sound, customer testimonials are positive statements or soundbites by consumers. They offer a ‘real-world' insight into your product or service, which is usually beneficial for the potential buyer. More importantly, they show leads what to expect from your product or service and can provide reassurance by backing up your claims.

To use customer testimonials on your website, you’ll first need to solicit them from your customers. Once collected, there are ways you can use them most effectively. For example:

  • Use customer images. This adds a personal element to each testimonial, and it can also increase feelings of trust.
  • Highlight testimonials in one spot on your website. For example, a specific page or section on your home page dedicated to testimonials.

Your customers are some of your best product advocates, so you should use them as fully as possible. You can even offer discounts and other offers to any customers who provide you with an honest testimonial – a win for everyone!

2. Highlight Your Brand’s Endorsements to Boost Credibility

Under Armour's brand endorsement by Michael Phelps

Celebrity endorsements, such as Michael Phelps and Under Armour, are one of the most popular ways to elevate your brand.

Brand endorsements are acknowledgements of your brand and product from celebrities or industry leaders. They’re a useful addition to any affiliate website, as they enable you to ‘borrow’ the credibility of trusted organization/industry leaders.

Of course, if you aren’t using these endorsements correctly, they won’t offer much in the way of social proof. Here are a few tips to ensure you get the most from your endorsements:

  • Include them with your testimonials. This ensures the majority of your leads will see the endorsement.
  • Place them effectively. It helps to mention endorsements frequently on your site, including on your home page and landing pages.

If you’re unsure how to get endorsements, consider reaching out to industry leaders with a similar target audience. With a similar focus, they may be interested in your product and promoting it to their readers if they find it valuable.

3. Boast About Your Numbers to Highlight Your Brand’s Value

Social numbers on Melyssa Griffin's website

Many websites, such as Melyssa Griffin, use numbers to entice visitors to convert.

Your numbers – including social shares and downloads – are a good way to show potential leads that what you offer is legitimate. Foremost, they provide solid evidence of your claims. They also offer a way to show your content or product’s exact value to your leads.

However, it’s not enough to just have your numbers on display. It’s actually more important to display them prominently and with purpose. To do so, we recommend:

  • Using them on your content pages. For example, use a social sharing plugin (such as Cresta Social Share Counter) that shows the number of shares your content has.
  • Adding them to landing pages and lead forms. By adding numbers to crucial areas of your website, you can tempt readers to make the jump. For example, adding “Downloaded by 5,000 visitors” is a great way to highlight your product value.

While it may be uncomfortable to be boastful, it’s one of the best ways to offer solid proof of what you claim. After all, numbers are something that cannot be denied.

Conclusion

A successful affiliate website is important to your business. However, one element of a thriving website that cannot be overlooked is social proof. By adding social proof to your website, you can improve how potential leads view you while simultaneously boosting sales.

In this post, we’ve introduced social proof and its importance. We’ve also shared three ways to add it to your website to boost sales. They are:

  1. Include customer testimonials to improve trust.
  2. Highlight your brand’s endorsements to boost credibility.
  3. Boast about your numbers to highlight your brand’s value.

Do you have any questions about social proof, or how to effectively add it to your website? Let us know in the comments section below!

4 Easy Ways for Affiliate Marketers to Boost Sales

One of your primary goals as an affiliate marketer is to optimize your content marketing to boost sales. It can often be difficult to know where to begin as a ‘newbie' to affiliate marketing. While a primary focus will be on building traffic, those all-important sales need to be considered.

Fortunately, there are some strategies you can use to target your current audience and improve your sales. In fact, with a few tips, you can optimize practices you already have in place to save you time.

In this post, we'll outline four easy ways to boost sales on your affiliate website. We'll also explain why these tips are effective and how they improve efficiency. Let’s get started!

1. Build a Targeted Email List

The Blogging Wizard email sign-up form

A simple sign-up form with a Call To Action (CTA), like Blogging Wizard's, is an important website addition.

A targeted email list contains the contact information your audience has volunteered in exchange for your website's content and offerings. As these are the leads most likely to convert (since they voluntarily signed up to your list), you can target your sales pitch directly to them.

Of course, you’ll first need to convince visitors to sign up for your email list. This can be daunting at first, but there are many tips you can use to get started. For example:

These two methods ensure that you attract more of the right audience, as your freebies will be targeted to them. If you aren’t sure where to start, we recommend first finding an email marketing service that will work for your business. There are plenty to choose from, and they can all be easily incorporated into your website.

2. Create High-Quality and Valuable Content

A quality blog post on Neil Patel

High-quality content, like Neil Patel's, is necessary for any affiliate marketer hoping to achieve success.

High-quality and valuable content offers direct and immediate use to your audience. For example, product reviews or how-to guides can be extremely valuable to readers looking for specific information. This type of content offers an obvious benefit to your readers. As a side effect, readers build trust, while you may see a boost in sales.

Excellent content is just the beginning, however. There are a few tips you should follow throughout the content creating process, including:

We also recommend you make use of an editorial calendar. This will help you to create more focused content, and it will make the process simpler.

3. Optimize Your Product Landing Pages

 

The Affiliate Royale landing page

The landing page should deliver information in a direct and simple way.

A product landing page is the pinnacle of your affiliate website. It contains detailed product information, and provides potential buyers the assurance they need before making the purchase. As the main conversion page on your site, the landing page should be used to make the final sell. However, it needs to be optimized properly to do so.

There are many optimization tips you can implement, but we believe the two most important ones focus on the structure of your pages. For instance:

As your landing pages will have the greatest impact on customer decisions, it’s vital that you spend the most time on them. This means crafting them correctly from the beginning while tweaking them as needed.

4. Offer Bonuses to Your Readers

A blog giveaway hosted on Mommy Knows What's Best

Giveways, like this one from Mommy Knows What's Best, are an easy way to show readers you value them.

Your website’s readers are more likely to convert to buyers than non-readers. So, offering them bonuses (like coupon codes or giveaways) just makes sense. Your readers will feel valued, and this can improve positive feelings. This means not only will they be more likely to convert, but they’ll be more likely to purchase from you and not a competitor.

There are different types of bonuses you can offer, but some are more effective than others. Here are a couple we recommend trying:

  • Use limited-time deals. These will compel your readers to act quickly, as they’ll feel a sense of urgency.
  • Run a giveaway. For example, require that readers sign up for your email list and leave a comment on your post to be put into a random drawing. The winner will receive a free product.

Even if bonuses cost you a small amount initially, the returns (i.e. more sales and loyal customers) will pay off in the end. In fact, each of these tips can improve your return on investment immeasurably.

Conclusion

The main goal of any business owner – affiliate or otherwise – is to boost sales and increase profits. While many believe the only answer is increased traffic, improved marketing strategies can work just as well (if not better).

In this post, we highlighted four ways you can increase sales, all without the need to drive more traffic. To quickly recap, they are:

  1. Build a targeted email list.
  2. Create high-quality and valuable content.
  3. Optimize your product landing pages.
  4. Offer bonuses to your readers.

Do you have any questions about boosting affiliate sales for your business? Let us know in the comments section below!