3 Proven and Best Traffic Sources for Affiliate Marketing

best traffic sources for affiliate marketing

While organic traffic is invaluable, it’s not the only means of attracting visitors to your site. Relying solely on new people to discover your site can be a lengthy process. You may also be limiting your potential audience, as many won't ever be aware your site exists.

Another method of increasing the flow of potential customers is by using paid website traffic sources. This is a way to market your affiliate site and draw in new visitors who may not have otherwise found your site. It enables you to spend a little bit of money to get a quick return, in the form of increased visibility and a greater number of leads.

In this post, we’ll talk about why paid traffic could help your site, and introduce three of the best traffic sources for affiliate marketing. We’ll talk about the pros and cons of each, before discussing how to implement them. Let’s get started!

How Paid Website Traffic Sources Can Benefit Your Affiliate Website

Paid traffic is a term that refers to traffic you get through direct marketing. We should make it clear that this is not the same as fake traffic, which is generated by software or dummy users. Rather, it's a way to bring real visitors to your site by advertising on social media, using banners, or leveraging pay-per-click (PPC) ads.

Using paid traffic helps you get more visitors to your affiliate site. In turn, this increases your number of potential conversions, which can be particularly useful if your site is new and in need of quick income.

It also enables you to target an audience that matches your niche. Smaller sites can struggle to find their intended audience, which is something paid traffic can help you with.

While paid traffic comes with a price tag, it can be worth the cost to get a head-start on attracting customers and building brand awareness.

Of course, you'll need to watch out for scammers, who don't actually provide genuine traffic, but use tricks to increase your visitor numbers. For this reason, you should stick to trusted sources and not take chances, even if they offer tempting deals. We recommend checking out Google's own advice on avoiding these scammers.

3 Paid Website Traffic Sources to Consider for Your Affiliate Website

Now, let's take a look at three of the ways you can use paid sources to drive traffic to your affiliate site.

1. Pay-Per-Click (PPC) Advertising

PPC is a type of advertisement where your site is directly marketed on external sites. However, unlike most other types of ads, when you use PPC you only pay when somebody actually clicks through to your site.

These ads most commonly appear in search results, where they direct users to relevant content based on search terms they've used. This type of PPC advertising can help you increase traffic from users who are searching for popular keywords in your niche:

An example of Pay-Per-Click (PPC) advertising on Google.

If you want to try out PPC, a good place to start is with Google Ads. This program uses a process called the Ad Auction to determine which ads are displayed for particular queries.

To get a leg up on the competition, you should also take some time to perform keyword research. This will help you find relevant keywords that are frequently searched for, but aren't as competitive or expensive.

2. Link and Banner Advertisements

Links and banners are the most basic types of advertisements online. Plain-text links and image-based banners can lead interested parties back to your site. The great thing about this type of ad is that it can be used almost anywhere: on websites, on social media, or even in emails.

The visual nature of banners make them particularly effective at catching the reader's attention:

A banner advertisement on the NBA homepage

Banners also give you a moment to showcase your brand in the best light. In fact, you can even create links and banners yourself, using the Affiliate Royale plugin.

The main issue with using banners is that they're so common, many users have almost developed banner blindness. For this reason, you'll want to consider your banner placements carefully. Also, for best results you should make sure the benefit to the user is clear, and use a powerful call-to-action (CTA).

3. Social Media Advertising

As social media usage grows, so does the advertising potential of these sites. Research shows that most social media ad campaigns have a positive impact on brand awareness and consumer motivation. It's no wonder that the total spent on social media advertising has doubled over the past few years.

The best thing about advertising on social media is that you can target your marketing directly to your ideal audience. By matching your affiliate niche with specific keywords, hobbies, and interests, you can directly aim your ads at those who are most likely to be interested:

Three examples of adverts on Facebook.

The popularity of social media also means that the market is somewhat saturated. It's therefore important to create content that is engaging and human. You should also consider which platforms suit your site the best, and then consider your customer profile to choose where best to place your ads.


Organic traffic is an excellent and important way to grow your site. However, it doesn’t have to be your only strategy. By using paid website traffic sources to advertise your site, you can generate quick growth in traffic. This strategy can also help you target your advertising towards your ideal audience.

In this article, we’ve looked at three proven and best traffic sources for affiliate marketing, and discussed how you can use them to drive more visitors to your site:

  1. Pay-per-click (PPC) advertising
  2. Link and banner advertisements
  3. Social media advertising

Do you have any questions about how to attract paid traffic to your affiliate site, or how Affiliate Royale can help? Let us know in the comments section below!

The Ultimate Guide to Using Banner Ads for Affiliate Marketing

using banner ads for affiliate marketing

The promotional methods you use in your affiliate marketing business can make (or break) its success. Some of the more subtle techniques, such as link ads and newsletters, may not catch your audience’s attention as you’d hoped. This can lead to spending time and money on ineffective campaigns.

Using banner ads, you can introduce a strong visual aspect to your marketing. These ads enable you to display information in an engaging way, while also promoting your brand. Even better, they can be used both on and off your website, including on your affiliates’ sites.

In this post, we’ll talk about the importance of using banner ads for affiliate marketing. We’ll then share three tips you can use to implement these ads effectively. Let’s get started!

The Benefits of Using Banner Ads for Affiliate Marketing

As the name suggests, a banner ad is similar to the large banners often used by brick-and-mortar businesses. They're most commonly placed at the tops and sides of websites, such as this one on the NBA’s site:

A banner advertisement on the NBA homepage

There are various benefits to using banner ads in your marketing campaigns, regardless of whether you’re a one-person operation or the manager of an affiliate program.

Perhaps the most compelling reason is that humans process visual data more quickly than words. As such, banner ads draw attention to your products and services more effectively than text-based ads. They can also be used across various platforms, including websites, blogs, social media, and emails.

How to Effectively Use Banner Ads for Affiliate Marketing (3 Tips)

Naturally, your first step is learning how to create ads using Affiliate Royale, a topic we've covered in the past. However, it's equally important that you know how to use them effectively. Here are a few tips for doing just that!

1. Keep the Design Simple and Direct

A simple advertisment on Forbes
A simple ad contains just a few key elements, including the title, call to action (CTA), logo, and text information.

You may want to include a lot of information on your advertisements, especially when they’ll be used offsite. However, it’s actually better to keep your ads simple, concise, and direct.

A simple design prevents distractions, which will ensure that your message is clear. Clean design also makes your ad seem more professional and trustworthy. Here are a few tips to get you started:

  • Keep elements to a minimum. We recommend including just five elements (all of which can be added using Affiliate Royale) — the background image, an eye-catching title, text information, a call to action (CTA) button, and a logo.
  • Use a prominent CTA. You want your CTA to be prominent and obvious, which is why it should be the main focuses of the banner ad.

Before adding an element to your ad, ask yourself if it’s really necessary. Will it help to sell the product, or just fill space? In the latter case, it's better to leave it out.

2. Select Images That Represent Your Brand

A WP Engine banner ad on Forbes

It's important that your branding is consistent, both on or off your site. This means all the elements in your banner ads should be brand-focused, including any images.

By using images that represent your brand, you’re presenting a consistent business identity. Well-chosen images also help your brand seem credible and professional. The task of selecting the best image can seem daunting, however, so here are a few recommended tips:

  • Maintain consistency. Incorporate colors and font styles that match those used in your branding.
  • Consider your style. For example, do you use particular types of images on your website, or display them in a certain way? Use them similarly in your banner ads to further improve their branding.

Ultimately, how you incorporate images is up to you. For example, you might decide to forgo using background images. However, we recommend that you include at least some visual elements, such as a logo. 

This will tie the banner to your brand more clearly than plain text, and is more likely to get people's attention.

3. Place Your Ads Prominently

Examples of prominent ad placements on the NHL website
There are many prominent places on your website for banner advertisements, including the header and sidebar.

Once your banner ads have been finalized, it’s time to place them where they’ll be seen. This means putting them in prime locations, so they'll attract attention from your audience.

The most effective locations are the those that are also most obvious (your site's header is often the perfect place). Still, there are a few techniques you can use to be sure you’re picking the best spots:

  • Place your ads above the fold. This is content that appears on the top of the page, and is visible immediately upon page load.
  • Use heatmaps to improve placement. Heatmaps track visitor behavior, including clicks. This will show you exactly where visitors engage with a website most frequently. A good, free tool that can help you do this is Aurora Heatmap for WordPress.

If you also want your program’s affiliates to display your ads on their websites, you should provide them with the necessary tools. This means sharing with them your own best placements, and even giving them access to the tools you used (such as heatmap plugins) on the resource hub.


By using banner ads for affiliate marketing, you can add an eye-catching tool to your advertising arsenal. Creating banner ads can ensure that your marketing efforts won't go unnoticed. However, just as important as building the ads is making sure you're using them well.

In this post, we’ve introduced the importance of banner ads. We’ve also shared three tips to help you use them more effectively, such as:

  1. Keep the design simple and direct.
  2. Select images that represent your brand.
  3. Place your ads prominently.

Do you have any questions about using banner ads for affiliate marketing, or how you can create them using Affiliate Royale? Let us know in the comments section below!