A Beginner’s Guide to Starting an Affiliate Website

When it comes to managing an affiliate marketing program, there are a lot of moving pieces to consider. Trying to stay in contact with your partners, provide them with key information and content, and tracking clicks and payments can quickly become overwhelming.

A simple solution is to create a dedicated affiliate website where you can connect with your partners and manage your program effectively. Fortunately, doing so with WordPress is fairly straightforward.

In this article, we'll take a look at why it can be beneficial to create an affiliate program website. Then, we'll offer tips on how to launch one successfully. Let's get started!

Why You May Want to Launch an Affiliate Website

Chances are, if you have an affiliate marketing program, you already have a website for your brand. Starting a dedicated platform for your partnerships with influencers and publishers may seem like overkill.

However, having a separate site for your affiliate marketing program can be helpful in several ways. For starters, it creates a hub where your partners can go to find the links, banners, graphics, and any other materials they might need when promoting your products.

It also makes managing your program easier on you. Having a dedicated website enables you to track the effectiveness of your partnerships by monitoring click-through rates (CTRs). You can also stay on top of payments to ensure they're sent out on time so you can keep your affiliates happy.

These benefits can come at a very low cost to you as well. Using WordPress to launch your affiliate program website is affordable and provides key flexibility and functionality through plugins, as we'll demonstrate shortly.

How to Build an Affiliate Website for Your Program (In 5 Steps)

Making the decision to launch a dedicated website for managing your affiliate program is just the beginning. Here's how you can get started on your new site in just five steps.

Step 1: Select a Platform for Creating Your Website

As you may already know, the first thing you'll need to launch a new site is a content management system (CMS) or website builder. When it comes to creating an online hub for your affiliate program, there are many advantages to choosing self-hosted WordPress for the job:

The WordPress.org homepage.

This platform is a popular choice. WordPress powers nearly a third of the top ten million websites. One of the biggest draws is its huge selection of plugins for extending its basic functionality:

The WordPress Plugin Directory.

Plugins enable WordPress users to customize their sites to meet their exact needs. This means that you can use this platform to create just about any type of website, including one for your affiliate program.

Additionally, if you're already using WordPress for your brand's primary site, you might consider launching your affiliate platform using Multisite. This feature creates a network that makes it easy to run updates and maintain a consistent design across your online presence.

Step 2: Customize Your Site With Plugins and a Theme

Once you've chosen a platform, you'll need to go about designing your affiliate website and incorporating key features. For WordPress users, this means selecting a theme and installing key plugins.

Ideally, you'll want to choose a WordPress theme that matches the branding of your company website. This consistency in design will help reassure your affiliates they're in the right place.

However, plugins are where you're going to get the most bang for your buck. You can use them to set up a payment system, track sales, and other key tasks related to your affiliate program.

Our plugin, Affiliate Royale, is one you may want to consider:

The Affiliate Royale plugin.

It can make creating and implementing your affiliate marketing plan an accessible process. It handles reporting, monitors your campaigns, and even helps maintain custom advertisements and links.

You might also want to consider some staple plugins for features such as search engine optimization (SEO), security, backups, and more.

Step 3: Set Up Personalized Affiliate Dashboards

For your affiliates, one of the most useful features your new program website can provide is a personalized dashboard where each partner can monitor their progress and other information:

An affiliate dashboard page.

WordPress enables you to create user accounts out-of-the-box. However, plugins such as Affiliate Royale can help you set up full-fledged affiliate dashboards where your partners can:

  • Track their CTRs, sales, and commissions
  • View their payment histories
  • Download or copy banners and links

Whether you decide to create affiliate accounts for your website using Affiliate Royale or another method, making sure your influencers have access to this information is a must. By giving them all the tools they need to succeed, you can improve your own campaigns and revenue.

Step 4: Share Banners and Links to Promote Your Brand

Links are the bread and butter of affiliate marketing programs. Sharing yours with your partners is an important role for your new website. While you can always create links manually, having a plugin that can do it for you is easier.

Affiliate Royale has a simple link creation and management interface:

The Affiliate Royale link and banner management system.

In addition to standard text links, you may also want to create graphics or banners that affiliates can display on their own websites or social media accounts. This helps promote your brand and can give your partners a leg up when it comes to crafting effective campaigns:

Affiliate Royale banners.

Affiliate Royale's link management feature also enables you to upload banners and graphics for your affiliates to use. While you're still in charge of designing them, this can make it easy to share them with your influencers.

Step 5: Monitor Your Affiliates' Success and Issue Payments

Managing an affiliate program is an ongoing process. Once you've set up your website, you'll want to refer to it regularly to track your partners' CTRs, sales, and commissions.

While this is important for making sure your affiliates get paid accurately and on time, it's also useful for your overall marketing strategy. By monitoring the success of your partnerships, you can determine which relationships are providing the greatest return on investment (ROI).

Affiliate Royale's Reports can help you track these details:

An Affiliate Royale admin report.

Our plugin also notes your Top Referrers. You can offer these partners higher commission rates or other rewards for directing customers to your products or services.

Finally, you'll want to integrate a payment system such as PayPal with your affiliate program website. This will enable you to easily complete and keep records of transactions with your partners.


Creating an affiliate website can sound intense, but it doesn't have to be. In fact, with the right approach and tools, building one can be an intuitive process.

Certainly, having a plan of action can be beneficial. In this post, we shared five steps you can take to get started on your affiliate website:

  1. Select a suitable platform for creating your website.
  2. Customize your site with plugins and a theme.
  3. Set up personalized affiliate dashboards.
  4. Share banners and links to promote your brand.
  5. Monitor your affiliates' success and issue payments.

Do you have any questions about creating an affiliate program website? Ask away in the comments section below!

How to Be a Successful Subscription Affiliate (3 Tips)

successful subscription affiliate

While one-time payment sales are common in affiliate marketing, they aren’t always the most lucrative option. When you sell only one type of product, you risk countless income-earning opportunities each year.

Subscription products are those that enable you to collect payments on a continual basis. They can offer your customers value (through constant content updates), while providing you (and your business) with more financial stability. Even better, subscription products are easy to set up and require very little maintenance effort.

In this post, we’ll introduce the benefits of adding subscription products to your program. We’ll then outline three tips for becoming a successful subscription affiliate with the help of Affiliate Royale. Let’s get started!

Why You Should Sell Subscription Products on Your Affiliate Site

SprezzaBox subscription product
Subscription products – like those by SprezzaBox – are an excellent way to improve earning potential.

Subscriptions products are those that your customers pay for on a recurring basis. These include site memberships, courses, and even consultations. While they're not as popular as one-time payment products for affiliate marketers, they can provide you with many benefits. For example, selling subscription products can:

  • Maximize profit per customer. Attracting new customers can be difficult. However, with subscriptions you can turn a healthy profit while spending less time on customer acquisition.
  • Enhance customer value. Subscription products give you the opportunity to offer your customers more in terms of quality and value.
  • Create a sustainable business model. Subscription products make it possible to earn consistent money through your existing offerings. Managing them is also easier (and cheaper) than creating fresh products to sell.

Overall, the recurring income is likely going to be the most attractive selling point of a subscription business model, although the benefits are far-reaching.

3 Tips for Selling Subscription Products on Your Affiliate Site

We won't lie – selling subscription products on your affiliate site is not easy. However, it is possible. Here are three tips to get you (and your affiliates) started!

1. Improve Your Affiliate Sales by Offering Recurring Commissions

Just as they sound, recurring commissions are a type of payment that your affiliates receive on a regular basis. Instead of getting a one-time payout for the sale of a subscription, they’ll receive a small percentage each month as long as the subscription continues.

Recurring commissions help to indirectly sell subscription products, as they motivate your affiliates. The more subscriptions they sell, the more they can make in the long run.

While the idea of setting up recurring commissions can be daunting, it’s actually simple with the help of Affiliate Royale. Simply go to Affiliate Royale > Options on your WordPress dashboard, and select Commission Settings from the Options page:

Affiliate Royale's enable Recurring Commissions setting

At the bottom, enable Recurring Commissions by ticking the box. Now, your affiliates will receive commission on any recurring transactions (such as subscriptions or memberships). Simple!

2. Increase Affiliate Numbers Using Tiered Commissions

When one of your affiliates brings on a new recruit, it’s a good idea to reward them. You can do this with tiered commissions. They work by giving the “parent” affiliate a cut of commission from the “child” affiliate.

Tiered commissions give affiliates the chance to earn more without any additional work. That makes them an effective way to motivate current affiliates to recruit others (which can then improve your business’ sales).

Fortunately, tiered commissions are something you can easily implement with Affiliate Royale. Go to Affiliate Royale > Options > Commission Settings just as you did when setting up recurring commissions.

The default for Affiliate Royale is just one level. However, you can add as many levels as you’d like to your program, creating tiers:

Affiliate Royale's add level setting

This works by giving your parent affiliate a commission based on their recruit's performance. For example, Affiliate A recruits Affiliate B. When Affiliate B makes a sale, they receive 10%. However, Affiliate A will also receive a commission, albeit smaller (5%).

By clicking Add Level, you can implement a second tier, which you'll enter a new commission rate for. This will typically be lower than that of Level 1 (the parent affiliate), so adjust accordingly. Of course, you can adjust these further down the line once you've assessed the impact.

3. Enhance Customer Support by Educating Your Affiliates

As a marketer, customer support can seem like a full-time job. By educating your affiliates on your subscription products and services, they can assist in supporting your customers’ needs.

The more support your customers receive, the more likely they’ll be to purchase from you. Taking the time to educate your affiliates can significantly improve your business’ bottom line.

To begin, we recommend setting up a resource hub. This is an area on your website that contains vital information. You can add it to your Affiliate Dashboard within Affiliate Royale, and here’s how:

First, add a new page to your WordPress website. Next, go to Affiliate Royale > Options > Dashboard Settings. Here you can add a Welcome Message or even add Additional Nav Pages to your dashboard:

Affiliate Royale's add level Dashboard Settings

To add a link to your new resource hub, click add page and select the page you’d like to use from the drop-down menu. The page will now appear at the top of the Affiliate Dashboard, offering a prominent link to everything your affiliates need to assist customers.


In short, subscription products make it possible to improve your program’s sales while also offering your customers more value. This will be beneficial for your business – and your affiliates – in the long run.

In this post, we’ve discussed the benefits of becoming a subscription affiliate, as well as offered three tips for doing so. To recap:

  1. Improve your affiliate sales by offering recurring commissions.
  2. Increase affiliate numbers using tiered commissions.
  3. Enhance customer support by educating your affiliates.

Do you have any questions about selling subscription products, or how Affiliate Royale can help? Let us know in the comments section below!

3 Reasons Your Affiliate Site May Need an Overhaul (And How to Get It Done)

Unfortunately, it’s not uncommon for marketers to experience a poorly performing affiliate program at some point in their venture. Perhaps you experience a downturn in traffic, or you face a lack of interested affiliate recruits. Whatever the issue, it can be enough to make you want to throw in the towel.

Fortunately, a site overhaul can help you overcome these issues and many more. Plus, it will enable you to tweak your trouble areas and see a boost in business. Of course, this will also extend to your affiliate program, where you may even see an uptick in signups.

In this post, we’ll discuss three reasons your affiliate site may need an overhaul. Then we’ll show you how to perform it by addressing each issue individually, some with the help of Affiliate Royale. Let’s get started!

1. You’ve Noticed a Diminished Return On Investment (ROI)

The Affiliate Royale transactions report

A decrease in sales is normal from time to time. However, a prolonged loss of profits can signal danger for your program.

When you began your affiliate site, you did so with the hopes of making money. However, things may not always go according to plan, and you may have noticed a downturn in profit. As a result, your Return On Investment (the gains you see in comparison to costs) will diminish. As a marketer, these downturns in profits may be caused in part by a deeper issue with your website.

Fortunately, you can improve your ROI with some work and a few adjustments. Here are just a few tips to get you started:

  • Use A/B testing to determine which content performs best. By implementing A/B testing on your site (and encouraging your affiliates to do the same), you can see what changes to make, which could improve audience reactions and may bolster conversions.
  • Equip your affiliates with improved marketing tools. Alongside A/B testing tools, your affiliates may benefit from a marketing resource hub. This can include links and guides to effective marketing tools, as well as how-to videos.
  • Refresh your commission structure. The simple truth is, your affiliates will work harder when there’s more incentive (i.e. money) to do so. This means you should consider increasing your rates according to industry standards, or offer incentives based upon sales and other targets.

Essentially, you get out of your program what you put into it. Given this, you may need to make a higher initial investment (such as in the case with purchasing improved tools and increasing commission rates).

2. You’re Experiencing Decreased Affiliate Recruitment Numbers

The Affiliate Royale affiliate signup page

A decrease in affiliate signups can be a serious indicator that your affiliate site is in need of an overhaul.

As mentioned in the previous section, your affiliates are the backbone of your program. With a decrease in affiliate recruitment numbers, you’ll need to act quickly to boost your signups.

A decrease in recruitment comes down to two main issues. Firstly, your site may not be optimized to target your ideal affiliate demographic. Secondly, your site may initially attract recruits, but there's another reason why they're not signing up.

While affiliate recruitment may seem like something out of your control, there is much you can do to improve your numbers and attract affiliates. For example:

  • Understand your target demographic. Knowing your target will enable you to attract them to your program, and offer the benefits they’re seeking.
  • Study rival affiliate programs. This will give you an understanding of typical affiliate program rates and incentives, and help you to see whether your program lines up with theirs.

With this information in hand, it's now time to focus on what you can offer to your affiliates, both to attract and to keep them. This may mean affiliate signup incentives, increases in program rates, or other offers that sweeten the deal.

3. You’re Struggling With Poor Affiliate Communication

The Affiliate Royale Affiliate Dashboard

The affiliate dashboard offered by Affiliate Royale is an excellent tool for bolstering communication.

Poor communication with your affiliates can have disastrous results. These include the incorrect use of affiliate tools, a loss in profit, and an eventual decrease in affiliate recruitment numbers.

When it comes to poor communication, the issue typically comes down to how you run the program. If your affiliates aren’t communicating with you, there's a fundamental flaw in its set up. A quality program will always promote communication between affiliates and manager.

As a program issue, this means the problem can be solved. Here are a few tips we recommend to improve affiliate communication and bolster your program:

  • Overhaul the affiliate dashboard with Affiliate Royale. You can add a Contact page to the navigation menu, or offer an easy way for your affiliates to get in contact by adding a chat feature (with tools such as LiveChat).
  • Create an affiliate newsletter. As an easy way to stay in touch with your affiliates, a newsletter can encourage open communication and keep your affiliates in the loop.
  • Encourage affiliate feedback. With the use of anonymous surveys (using tools such as SurveyMonkey) or regularly-scheduled program reviews, you can obtain feedback from your affiliates and then put that feedback into use.

As the program manager, the responsibility to ensure regular and productive communication lies solely on your shoulders. The tips above will get you started, but it’s your job to keep the conversation going.


Even if you put a lot of initial work into your affiliate site, you may still find your site in need of an overhaul. This enables you to better tailor your site to your readers and affiliates, and will go a long way towards helping you improve your business.

In this post, we’ve outlined three common reasons your affiliate site may need an overhaul and how to get it done. To quickly recap:

  1. You’ve noticed a diminished return on investment.
  2. You’re experiencing decreased affiliate recruit numbers.
  3. You’re struggling with poor affiliate communication.

Do you have any questions about how you can overhaul your affiliate site or how Affiliate Royale can help? Let us know in the comments sections below!