5 Places You Can Promote Your Affiliate Program Right Now

promote your affiliate program

Affiliate marketing is one of the most effective methods online business owners can use to make passive income. The more affiliates you add to your program and the more effective they are, the more money everyone makes!

So, how do you promote your affiliate program? Where on the internet can you go to promote your online business and recruit individuals?

In this post, we’ll share with you a few places you and your affiliates can promote your affiliate links to find more affiliates, earn more affiliate commissions, and expose your business to a greater number of potential customers.

Make your affiliate network a breeze to manage with Affiliate Royale today!

Affiliate Program/Link Promotion: How to Be Successful

There are many different methods you can use to promote your affiliate links or programs, but there are a few specific things you should keep in mind to ensure that your promotions are successful.

Don’t Overdo Your Promotion

There’s nothing wrong with a plug or promotion every so often on your platforms and website, but the last thing you want to do is become overly salesy.

This behavior will quickly turn your customers off and make them feel that you’re only in it for the sale. You want to provide value to your customers, not make it seem like you only need them for your selfish gains.

Spread Out Your Links

When you’re promoting links or your affiliate program, spread out your information on various platforms and in different formats. Don’t just use your links in blog posts. Also add them to videos, in comments, website banners, and more.

This rule is the same for your affiliate program. Don’t just limit this information to your website — include it in your emails, on social media, and in video descriptions.

Use Your Analytics

To understand whether or not your affiliate links or promotion efforts are working, you need to pay attention to your analytics. This will help you know where your viewers are interacting with your links, how they engage with your links, and how many conversions you’re making. This knowledge will tell you where to make changes to improve your program. 

5 Places to Promote Your Program and Links

Armed with a general idea of how to be successful with your promotions, you can move on to getting those promotions out there. Following are five effective channels you can use to get things rolling.

1.Email Campaigns

One of the most important means of promoting your online business is email marketing. Email marketing is an effective way to bring traffic to your website, share your content with customers, and engage with your audience.

When readers and potential customers subscribe to your email list, they’re seeking content to assist them and answer questions they may have. This is the prime time to include affiliate links or inform customers that you have an affiliate program.

The key to success here is to avoid posting your affiliate links all over the email. Focus on assisting your customers with solving their problem and then sprinkle in a few affiliate links from companies you know will help them.

Or, if you have an affiliate program, create a special announcement email to let your email list know. You could also simply include the information at the end of the email as a subtle reminder.

2.Video Content

Video content is all the rage in the digital marketing space right now, so it’s only expected that your online business should embrace this tactic. Your videos should be centered around topics relevant to your business. Video content can be created from information in blog posts, social media content, a customer question, or anything in between.

To promote your affiliate links or affiliate program in your video content, add the information in your video captions or descriptions. You can also post your links within your video, whether by using hyperlinks within the video or by putting the link text in the video’s footer. 

3.Product Review Websites

There are numerous places around the web where individuals can log on and share their experiences with different products, services, and companies. Did you know that this is also an excellent place for you to promote your affiliate program and links?

While writing your honest, unbiased review, be sure to include information on how to use the product, the pros and cons of using it, and your personal experience with the product in addition to your affiliate link or information on how to join your affiliate program.

4.Guest Posts

Guest blogging is a great way to build links to your website, build brand exposure, and network with other companies. But did you know that guest posting is also an excellent way to share your affiliate program with a broader audience?

Before you incorporate information about your affiliate program into your post, be sure to discuss it with the company you’ll be guest blogging for. The key to any great relationship is communication, so you want to make sure that incorporating that information is clearly stated and understood between both parties. Also be sure to find out whether it is okay to include affiliate links in your post.

5. Roundup Posts or Resource Pages

Many online companies create roundup posts every so often to allow website visitors to check out different tools that could help them in their businesses. Some companies also create resource pages on their websites that are dedicated to tools and resources their followers can take advantage of. This is prime real estate for affiliate links!

List and talk about products and services your company uses and would recommend to others. Be sure to include a brief description of the products, the average prices of the products, and what you love about them.

You should also connect these services with your affiliate links and any discounts or free trials users of your links can get. This page or blog post should serve as evergreen content and should be continuously updated to provide visitors with accurate, up-to-date information.

In Conclusion

Affiliate marketing can be a lot of work, but there are all kinds of places and opportunities to promote your affiliate program and links, and many of these are available to you right now. We hope these tips will help you to better market your program so you can begin earning significant passive income.

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Everything You Need to Know About Affiliate Disclosure

affiliate disclosure

Links play a central role in affiliate marketing. They are an instrumental mechanism for boosting conversions, and in turn, commission earnings. However, that information isn’t something only merchants and affiliates should be privy to.

Consumers have a legal right to know when someone is getting paid as a direct result of a sale. Affiliate disclosure helps maintain ethical practices and trust in the digital marketing industry.

In this post, we’ll explain what affiliate disclosure is and what these disclosures are used for. Then we’ll provide three tips for effectively incorporating them into your content. Let’s get started!

An Introduction to Affiliate Disclosure

The Federal Trade Commission (FTC) is responsible for making sure businesses follow ethical practices. Part of this mission is putting laws and regulations in place for consumer protection. This includes mandating affiliate link disclosures, like the one below:

An affiliate disclosure on a website.

These policies benefit both sellers and buyers. It helps keep a level playing field for marketers and an opportunity to compete fairly. It also facilitates transparency and builds trust with consumers.

Recently, the FTC updated its affiliate disclosure policy and endorsement guidelines to include more disclosures aimed toward social media influencers. Some of the most important highlights that pertain to affiliate marketers include:

  • Affiliates must clearly and conspicuously disclose relationships with merchants, brands, or products on their sites.
  • Disclosures must be placed close to the “triggering item” or recommendation.
  • The disclaimer must be written in language that is clear and understandable.

The FTC continually spot checks for noncompliance and regularly releases new initiatives to crack down on unethical business practices. If you don't properly disclose your affiliate relationships, you run the risk of being reported and fined. Even worse, you could jeopardize your reputation.

3 Tips for Incorporating Affiliate Disclosure in Your Promotions

The good news is that affiliate link disclosure doesn't have to be overly complicated or intimidating. In fact, these disclosures are pretty straightforward and easy to implement. Let's take a look at three tips you can use for incorporating them into your promotions.

1. Use Clear and Direct Language

The language you use to write your disclosures can and should be simple and direct. It's important to keep in mind that consumers may not necessarily know what an “affliate link” means. That's why the FTC requests these notices be clear and easy for anyone to understand.

It's best to avoid complicated or fancy industry jargon. Aim to be as brief yet specific as possible. The main point you're trying to communicate is that you may receive payment as a direct result of the sale.

It's worth noting that your payment doesn't have to be a monetary commission. The FTC recognizes the need to disclose any fringe benefits, such as free products or vacations. Therefore, you may consider using words such as “compensation” that encompass all types of perks.

Let's take a look at two examples of affiliate disclosure. Here's one that is not only wordy, but doesn't put the mention of compensation at the beginning:

An example of an unacceptable affiliate link disclosure.

On the other hand, the following is an example of an affiliate link disclosure that would be considered acceptable. It reveals compensation early and gets right to the point:

An example of an acceptable link disclosure.

If you're running an affiliate program, it's helpful to visibly display disclosure guidelines for your affiliates to use. This way you can feel confident knowing they are using correct, compliant language.

Our Affiliate Royale plugin can help with this:

Affiliate Royale Dashboard Settings in WordPress.

From the dashboard, you can create custom navigation pages, including one for affiliate disclosure guidelines. Then when your affiliates log into their accounts, this information will be visible and accessible.

2. Make Sure Link Disclosures Are Prominently Placed and Accessible

Another crucial aspect of affiliate disclosure is placement. Per FTC guidelines, disclosures must be in obvious places, meaning easy to see and virtually impossible to miss.

Ideally, they should be made before the endorsement to precede consumer purchasing decisions. Putting a disclaimer at the bottom of a blog, for example, is not acceptable. The closer the disclosure is to the “triggering item” – such as an affiliate link or product recommendation – the better.

To err on the safe side, you might consider adding a disclosure to the top of all your blog posts. What you want to avoid is burying them in the footer or “About Me” page. They should be on any and all pages that contain affiliate links:

An affiliate link disclosure placed at the top of a blog post.

How you format disclosures is as important as where you place them on your site. They should be visible on all devices and not obscured from mobile screens.

The FTC also warns against hiding disclosures behind vague and poorly labeled hyperlinks such as “Terms of Service” or “Disclaimer”. Instead, you might consider something along the lines of, “This post contains affiliate links. Click here for the full disclosure statement.”

To make setting up affiliate link disclosure easier, we recommend using a tool such as Pretty Links:

Pretty Links settings for link disclosures in WordPress.

This plugin helps you disclose affiliate marketing relationships on any page or post. After you install and activate it, you'll be able to use it to customize URLs and specify the affiliate disclosure placement.

3. Add Relevant Hashtags on Affiliate Social Media Posts

As we mentioned earlier, the FTC recently released new updates to its guidelines specific to social media. To summarize, you can't use abbreviated versions of hashtags as a disclosure. Examples of this include #spon and #collab.

The FTC is actually relatively lenient as far as acceptable words and hashtags you can use. However, they must clarify to readers that you're being compensated in some way for your post.

You may want to steer clear of only using #affiliate because, again, consumers may not know what that means. Acceptable hashtags include #sponsored, #promotion, #paidad, or #ad:

Sponsored post on Instagram.

The FTC doesn't necessarily care where in the post caption the disclosure is used. It does, however, emphasize that it shouldn't be buried in a sea of other hashtags.

Conclusion

If you’re new to affiliate marketing, it’s essential to learn pertinent policies and best practices. Increasing transparency and trust only serves to benefit all parties involved.

As we discussed in this article, three tips for effective affiliate disclosure includes:

  1. Using clear and direct language.
  2. Making sure disclosures are prominently placed and accessible.
  3. Adding relevant hashtags on social media posts.

Do you have any questions about affiliate disclosure? Let us know in the comments section below!