Your Complete Guide to Instagram Affiliate Marketing (Part 1)

Affiliate marketing is a popular way to grow brand awareness and revenue. However, as online marketing continues to shift toward social media, overlooking these platforms could mean missed opportunities to find quality affiliates.

Whether you’re starting a new affiliate program or revamping an existing one, social channels such as Instagram provide a fountain of opportunity. By engaging the right platforms, you can make the most of this marketing strategy.

In this post, the first of two parts, we’ll explain what Instagram affiliate marketing is and why it’s worth considering for your business. Then we’ll walk you through three tips you can use to get started and find quality affiliates on this platform. Let’s jump in!

An Introduction to Instagram Affiliate Marketing

Instagram affiliate marketing is pretty much what it sounds like. Essentially, you can partner with users who have a relevant following – also called ‘influencers’ – and compensate them for successfully promoting your products on their accounts:

An Instagram influencer account.

Affiliate marketing is performance-based. The goal is to have your audience interact with your products or brand. Therefore, it makes sense to leverage Instagram, considering it’s the social platform with the highest engagement rates.

Instagram affiliate marketing lets you capture the attention of the people who are most likely to be interested in your products on a platform they’re already browsing. In this sense, using this particular network can be a gentle yet effective way of boosting awareness and driving conversions.

In this age, consumers can be skeptical of celebrity endorsements and commercial ads. However, Instagram influencers can help increase trust and provide an element of relatability and social proof to your promotions.

In fact, research shows that one-third of consumers are more likely to purchase a product from a non-celebrity blogger over a celebrity. Plus, 70 percent of millennials value influencers who they consider peers:

An Instagram post from an influencer's account.

More businesses are turning to influencer marketing because of the authenticity it offers. People often follow these affiliates because they admire and respect them, and therefore value their opinions and suggestions.

3 Tips for Finding Quality Affiliates on Instagram

Given the above information, it’s not difficult to see how influencers can help boost sales. The challenge is finding quality affiliates who can do this effectively. Here are three tips to consider when seeking out partners for promotions.

1. Choose a Very Specific Niche and Research Influencers in that Sector

One of the most common mistakes new affiliate marketers make is casting too wide of a net. The goal isn’t to reach as many people as possible – just the ones most likely to convert. Choosing a specific niche narrows your focus and makes it easier to find effective influencers.

If you don’t already have a niche chosen, you might consider employing analytics to narrow down your target audience. For example, you can use Instagram Insights to learn about audience demographics, interests, and behaviors.

Once you know who you’re targeting, it’s time to research potential influencers you could recruit to be affiliates for your products. To do this, you might consider using a tool such as Modash:

Modash Influencer Discovery dashboard.

This is an influencer identification search engine. After creating an account (which you can do with your email or Google profile), you can filter your search based on location, interests, follower count, engagement rates, and more.

This will help you narrow down a list of prospects. When you’re first starting out, you might consider focusing on ‘micro-influencers’ who have between 5,000 and 10,000 followers. They’ll be less competitive to partner with but still have a large, relevant audience.

2. Don’t Overlook the Power and Importance of Quality Engagement

When you’re researching influencers, it can be easy to focus on likes and engagement rates. However, relying solely on these numbers and vanity metrics can be deceiving.

The problem is that some influencers use trade tactics to inflate their follower and ‘like’ counts. Some signs to look for include:

  • Lots of comments that only use a single emoji
  • Severely disproportionate ratios between followers and likes
  • High follower counts with low engagement rates

A large following and lots of ‘impressions’ don’t necessarily mean someone will make an effective affiliate. The goal is to focus on quality engagement. Look for users with meaningful comments and replies, as well as a realistic balance between followers and likes.

A helpful tool you can use for this is the Instagram Money Calculator by Instagram Marketing Hub. According to this site, the average engagement rate for influencers with over 10,000 followers is 4 percent.

You can use this to gauge the engagement quality of prospective affiliates. Simply search for a specific Instagram influencer to see whether their engagement rate falls below or above average:

Instagram Money Calculator tool by Instagram Marketing Hub.

In your search for quality affiliates on Instagram, it’s critical to focus on influencers who have an authentic audience. The last thing you want is to promote your products to robots rather than real people.

3. Seek Out Affiliates Who Also Have a Website or Blog

Many social media influencers use affiliate marketing as a passive income. While that’s entirely okay, they may not be as motivated as those who promote products as their primary source of income.

This is why we recommend looking for influencers who also have an affiliate blog or website. These publishers are likely experienced with promoting brands already. Plus, a site paired with Instagram content means multiple channels for spreading awareness of your products.

When you’re researching Instagram influencers, take notice of their bios and, more specifically, what links they use. Note if they include a website address:

An Instagram influencer's bio with a website link.

If you visit their website, check to see if they have a blog. Exploring their posts can give you a feel for their content style, as well as the methods they use to incorporate affiliate links:

Blog posts on an influencer website.

This can help further narrow your search by revealing which influencers are well-versed in affiliate promotions. It’s also an effective way to determine whether their content and audience align with your goals.


Getting started with affiliate marketing can feel a bit overwhelming at first. However, it can become significantly easier (and, ultimately, successful) when you have the right platform and affiliates on your side.

As we discussed in this article, there are several tips you can use to find quality affiliates on Instagram, including:

  1. Choosing a very specific niche and looking for influencers in that sector.
  2. Not overlooking the power and importance of quality engagement.
  3. Seeking out affiliates who also have a website or blog.

Do you have any questions about Instagram affiliate marketing? Let us know in the comments section below!

4 Ways to Create Affiliate Ads That Resonate

Your affiliate publishers can help put your ads in front of the right people. However, it’s up to you to make sure those promotions actually grab their attention.

One way to create powerful ads for your affiliate program is to focus on making them memorable. Promotions that resonate with consumers can help boost brand awareness, build customer trust, and increase conversions.

In this post, we’ll discuss how memorable marketing can lead to higher conversion and click-through rates. Then, we’ll walk you through four ways to create affiliate ads that resonate with consumers. Let’s jump in!

Understanding What Makes Ads ‘Memorable’ (And Why It Matters)

Consumers today are constantly bombarded with ads. If you want yours to stand out, they need to be unique and engaging.

Some of the most successful brands are the ones that make strong impressions through resonant content. Generally speaking, this means they’ve found a way to appeal to their audience’s emotions in some way.

Consider a TV commercial you can recall off the top of your head. There’s a good chance the first one that comes to mind connected with you on an emotional level, whether that be through humor, a shared sentiment, or something else.

The banners and links you provide affiliates with influence the performance and productivity of your marketing program. Therefore, it’s crucial to consider elements you can include in these promotions to encourage leads to click through.

4 Ways to Create Affiliate Ads That Resonate

Aiming to make your affiliate ads memorable can help them be more successful. Let’s take a look at four ways you can go about doing this.

1. Tell Stories to Make an Emotional Connection With Your Audience

Appealing to consumers’ emotions through storytelling can often generate better results than focusing on your product itself. Emotions play an important role in our decision-making process, which is why making a connection with your audience is a recommended priority for your affiliate promotions.

There are multiple ways you can leverage your audience’s feelings to boost your affiliate marketing strategy. Research has shown that happy topics and stories are more likely to be shared on social media. Therefore, keeping the tone of your ads positive and upbeat may help garner more attention from your affiliates’ followers.

An example of this is incorporating positive experiences people have had with your product. This can be particularly effective in promotional videos:

In the above ad, the brand appeals to customers’ emotions by centering the promotion around the heartwarming story of a rescue dog. It’s relatable (many people have dogs), and demonstrates the benefits of the product.

Another angle is to use humor to make ads more entertaining and enjoyable. A Nielsen Global Survey revealed funny ads resonate the most among consumers. If you can grab your audience’s attention long enough to make them smile, it increases the likelihood they’ll take an interest in your brand—or at least remember it.

You could also play to your leads’ ‘fear of missing out’ (FOMO). Using phrases like “don’t miss this chance” and “limited time offer” can capture their attention and inspire action.

2. Create Audience Profiles to Deliver Targeted Messages to Consumers

Promotions are more memorable and appealing when they’re relevant. Therefore, if you want your ads to resonate with your audience, it’s important to first understand who they are.

Your audience’s values and interests can serve as a solid launching point for creating effective advertisements. By learning what intrigues and motivates them, you can tailor your messages in ways that make it more likely leads will remember and respond to them.

To learn about your customers and create audience profiles, you can use tools such as Google Analytics:

The Google Analytics website.

Tracking user actions on your website enables you to segment your audience based on a range of factors. For example, you might consider grouping them by interests, behavior, and demographics.

Once you have this information, you can better strategize and personalize your affiliate ads. Audience profiles facilitate targeted messaging that can help establish more meaningful connections with your leads.

3. Use High-Quality Graphics and Actionable Copy

Images are easier to interpret and remember than blocks of text. So, using high-quality graphics in your affiliate ads can make them more attractive and memorable.

To create colorful, unique graphics, you may consider using a tool such as Canva. This platform lets you design a wide range of visual content, including website banners and social media posts.

Once you create your custom graphics, you can make them easy for your affiliates to access through Affiliate Royale:

Link and banner settings for Affiliate Royale plugin.

Our plugin includes a banner management feature that lets you quickly upload and update your ads. They’ll be available in your affiliates’ account dashboards so they can easily add them to their websites.

In addition to your images, the copy and links you use can also make for more resonate content. As we mentioned earlier, certain phrases can motivate action, so it’s smart to incorporate them into your headlines and copy to make them stand out.

Another helpful strategy to make your ads more memorable is to use shortened links via a plugin such as Pretty Links:

The Pretty Links WordPress plugin.

Shortened links make otherwise lengthy URLs concise and clean-looking. Plus, they’re significantly easier to remember than long, auto-generated ones with random characters in them.

4. Keep Your Ads Simple and Straightforward to Avoid Confusion

Ads that are overly ‘busy’ or crowded can be confusing. If yours have too much going on in terms of text or graphics, they may overwhelm your audience. You don’t want to distract consumers away from your target message.

A more effective approach is to keep your affiliate ads clean and simple so they’re easier to digest as well as remember. Some of the most powerful messages can be communicated using very little:

A Ford advertisement featuring a car key with a city skyline cut into it.

As you can see above, the use of clean imagery can be incredibly effective. To keep your promotions straightforward, focus on delivering one core message per ad.

This is another reason creating audience profiles is helpful. Knowing exactly who you’re talking to makes it easier to cut through the unnecessary elements and provide a clear, succinct message.


The content you provide your affiliates with plays a pivotal role in the success of your marketing program. Promotions that are personalized and engaging are more memorable and, in turn, more likely to drive clicks and conversions.

As we discussed in this article, four ways you can create affiliate ads that resonate with consumers include:

  1. Telling stories to make an emotional connection with your audience.
  2. Creating audience profiles to deliver targeted messages to consumers.
  3. Using high-quality graphics and actionable copy.
  4. Keeping your ads simple and straightforward to avoid confusion.

Do you have any questions about creating resonant affiliate ads? Let us know in the comments section below!

3 Ways You Can Use Automation to Improve Your Affiliate Marketing

Starting an affiliate marketing program is one thing, but maintaining it is another. As it grows, keeping track of performance, answering questions from your affiliates, and managing your links become increasingly more complicated.

Adopting an automated approach to affiliate marketing presents an easier, more powerful way of tracking and managing your program and related activity. It lets you monitor results using real-time insights, and leverage greater control over your campaigns.

In this post, we’ll discuss the roles automation technology can play in affiliate marketing. Then we’ll walk you through three ways you can use it to improve your program. Let’s get started!

The Role of Automation in Affiliate Marketing

It’s challenging to focus on building and nurturing affiliate relationships, let alone finding new leads, when you’re bogged down by the tasks involved in running your program. There’s a lot that goes into effective management, including:

  • Finding and vetting prospects
  • Tracking and managing affiliate-generated activity
  • Analyzing and assessing campaign results
  • Delivering rewards and incentives

However, automating some of these tasks can help you save time and improve your efficiency. In turn, you’ll be free to focus on other marketing initiatives and responsibilities.

With affiliate-related automation tools and plugins, you can:

  • Provide affiliate support, resources, and education.
  • Collect data and measure campaign performance with real-time metrics.
  • Streamline program logistics such as making and managing payments.

Automation doesn’t just give you more time and flexibility, either. It may also deliver more insight. Real-time analytics enable you to make informed decisions to improve your marketing strategy for your affiliate program and beyond.

Taking an automated approach can help eliminate legwork and guesswork from many areas of your affiliate program. This makes it easier to focus on driving leads, results, and revenue.

3 Ways You Can Use Automation to Improve Your Affiliate Marketing

If you want your affiliate marketing program to succeed, you need the right tools and processes in place. Let’s take a look at three ways to use automation to improve your strategy.

1. Add a Chatbot to Your Website to Streamline Affiliate Inquiries

A chatbot is an automated instant messaging system that you can add to your website to streamline communication. The text-chat interface essentially acts as a support representative to handle common inquiries and questions:

A chatbot message on a website.

Adding a chatbot to your affiliate website can help automate many areas of your program. For example, you can use it to:

  • Answer repeat questions from affiliates.
  • Collect contact details and information from potential program participants.
  • Provide support, information, and resources when you’re not available.
  • Respond and resolve common issues promptly.

Let’s say a customer is interested in joining your affiliate program. Through your chatbot, you could direct them to a landing page for registration. Another use would be offering answers to frequently asked questions or linking affiliates to commonly requested resources.

To add a chatbot to your website, we recommend using a tool such as Botsify:

Botsify website homepage.

Botsify is an easy-to-use software that lets you create and customize chatbots for your WordPress website as well as other platforms such as Facebook. Plans start at $50 per month, but you can try it for 14 days for free before committing.

Once you register for an account, you will receive an email with instructions for getting started. It will walk you step-by-step through how to create a chatbot and provide useful tips for customizing your messages as well as ‘training’ your bot. Then you can add it to your WordPress site.

2. Shorten Links With the Pretty Links Plugin

Affiliate links are, of course, a critical aspect of your program. While the Urchin Tracking Module (UTM) parameters in affiliate links are necessary for monitoring campaign effectiveness, they can be a bit unsightly.

The good news is that there is a way to optimize these cumbersome URLs to improve not only the way they look but also how you track them. Pretty Links is a plugin you can incorporate into your affiliate program to automate link shortening, branding, and optimization processes:

Pretty Links WordPress plugin.

The result is cleaner, more concise, and memorable links for affiliates to share. Since they appear more trustworthy, these links may also generate more clicks and, in turn, sales.

After you install Pretty Links, there are multiple ways you can use it to automate link-related activities. You can track links, ‘nofollow’ them, and even set up automatic expiry dates for limited offers:

Pretty Link options in WordPress.

Premium options let you use Dynamic Redirection and Link Rotation features for split testing. This is a way of seeing which link placements are working and identifying opportunities to improve Click-Through Rates (CTRs):

Pretty Links plugin settings.

Finally, Pretty Links lets you easily track visitor conversions and generate reports to better understand user behavior. Plus, you can integrate your ‘pretty links’ with your affiliate management dashboard, which we’ll discuss next.

3. Use Affiliate Royale to Manage Payments and Reporting

Affiliate Royale is our all-in-one affiliate management plugin. You can add it to your WordPress site to create an Affiliate Dashboard that helps automate and streamline tasks:

Affiliate Royale website homepage.

In addition to integrating it with Pretty Links for link tracking, you can also use it to collect and real-time metrics for sales and clicks. From the dashboard, you can:

  • Create a page for affiliates to sign up (and deliver it via chatbot).
  • Let affiliates view and manage their activity without having to go through you.
  • Provide banners and ads for affiliates to download.

One of the best things about Affiliate Royale is it helps automate and manage affiliate payouts:

Affiliate Royale plugin from WordPress dashboard.

Our plugin lets you:

  • View transaction reports.
  • Configure commission levels.
  • Track initial and recurring payments.
  • Issue payments.

Plus, you can integrate it with WooCommerce, PayPal, and many other payment gateways.

All of these features improve the efficiency of your affiliate program and free up time to focus on other initiatives. The ease of access and increased insight also help enhance the experience for your participants, which is critical for success.

Affiliate Royale has an incredibly easy installation and setup process. Once you download the Affiliate Royale zip file and upload it to your WordPress site, you’re ready to go.


To make your affiliate program a success, it’s important to have the proper tools and processes in place. By leveraging automation technologies, you can gain the efficiency, insight, and optimization needed to drive conversions and deliver results.

As we discussed in this article, there are three ways you can use automation to improve your affiliate marketing:

  1. Add a chatbot to your website to streamline affiliate inquiries and questions.
  2. Shorten and track affiliate links using Pretty Links.
  3. Use our Affiliate Royale plugin to manage payments and reporting.

Do you have any questions about automating your affiliate marketing program? Let us know in the comments section below!

Why Affiliate Marketers Should Focus on Quality Over Quantity

Making the decision to start an affiliate program is exciting. Naturally, you’re eager to make money, so it can be easy to want to work with any marketer who’s willing to promote your products. However, being overly ambitious in the beginning can lead to unrealistic goals.

Rather than trying to cast a wide net, it’s more effective to take a strategic approach to the types of affiliates you accept into your program. As a result, you’ll be able to benefit from higher-quality content, and promotions that actually drive results.

In this post, we’ll discuss some of the common mistakes new affiliate marketers make. Then we’ll explain three tips for creating meaningful content for a smaller base of quality affiliates. Let’s get started!

Common Mistakes New Affiliate Marketers Make

As with any business, when you first start an affiliate program, there are going to be a handful of challenges and obstacles to overcome. However, learning what some of the common mistakes are can help you avoid them.

One of the first missteps to be aware of is trying to promote too many products. While there’s probably a fair amount of products that you think could benefit from affiliate promotions, in the beginning, it’s best to narrow your focus down to one or two.

In this same vein, you can run into problems if you don’t choose a specific niche. Attempting to tackle too many products and markets at once can spread you thin. It can also eat up a lot of time, and result in lower-quality content.

A third common mistake for new affiliate marketers, and the focus of this post, is trying to take on too many affiliates. Your affiliates are representatives of your products, so they reflect your brand’s image. Therefore, the smarter approach is to aim for influencers and quality marketers who can deliver results.

The Benefits of Focusing on Quality Over Quality

Attracting high-quality affiliates is the foundation of successful affiliate marketing programs and promotions. When you focus on quality rather than quantity, you’re in a better position to find people with established and relevant audiences.

An example of a quality affiliate is someone who is experienced with creating actionable, insightful content. Ideally, this is someone who already has a following in your niche or field.

Consumers today are inundated with ads and promotions. They aren’t going to be persuaded by just any ad or endorsement they come across. Instead, they are more likely to be drawn to someone who has established trust and credibility with them.

If given the option, which of the following types of affiliates do you think would be more persuasive and likely to drive results:

  1. Someone who specializes in a specific niche, and is passionate about the products they promote.
  2. Someone who has a website promoting a broad range of products and services.

Affiliate marketing success can take time. However, it’s important to have the patience and focus to effectively nurture your affiliate relationships. In turn, it will be easier to provide them with the content they need to succeed and attract more quality affiliates.

3 Tips for Creating Meaningful Content for Your Affiliates

When you have a smaller base of affiliates to work with, you can spend more time creating powerful and valuable affiliate content for them. If they succeed, so does your affiliate program. Let’s take a look at three tips you can use to get the ball rolling.

1. Find a Niche That Your Audience (And Affiliates) Are Passionate About

As we mentioned, zeroing in on a specific niche and products is an effective strategy for affiliate marketing. By choosing a niche and products your affiliates are interested in (or selecting affiliates who are interested in your products), you’re more likely to end up with quality content.

Affiliates who specialize in niches they’re passionate about tend to have loyal followers. On social media, these individuals are known as influencers.

By focusing on areas you already know your audience is interested in, you can generate some ideas for who to target and how to do so. To gather this insight, it’s smart to use a tool such as Google Analytics:

Google Analytics homepage.

With analytics tools, you can learn more about your audience. For example, through the audience and demographics reports, you can discover information about:

  • Affinity categories
  • Interests and behaviors
  • In-market segments, such as product-purchase interests

This insight can help inform your affiliate campaign decisions. It offers a starting point for finding areas your audience is most likely to be interested in, as well as where to locate quality prospects.

2. Promote Customer-to-Affiliate Success Stories

Sometimes, the best affiliates are customers who swear by your products. Again, people who genuinely believe in and are passionate about a certain niche or product are likely to naturally produce authentic, quality content.

Therefore, it’s worth considering creating and promoting stories about customers who have become affiliates. This strategy can be an effective way to attract more quality affiliates for your program, and add a human element to your promotions:

Put simply, a customer-to-affiliate success story demonstrates someone’s path going from the consumer to the seller/representative. These success stories can persuade those who are on the fence about affiliate marketing. They can also serve as a motivation tool for current affiliates.

Start by talking with any affiliates you currently have in your program who have previously purchased your products. The goal is to identify unique selling points, and engaging stories that will resonate with your audience.

3. Track, Monitor, and Optimize Affiliate Content Consistently

When you first start out with affiliate marketing, there’s going to be a period of trial and error. This is one of the reasons it’s important to focus on quality over quantity.

It’s also why it’s critical that you regularly track, monitor, and optimize your affiliate content. Following performance metrics lets you see what is and isn’t working, and make adjustments as necessary.

Managing your affiliate program and staying on top of key metrics is much easier to do when you have a small base of quality affiliates. Plus, you can use affiliate management tools such as Affiliate Royale to make tracking and optimization simple:

Affiliate Royale plugin dashboard on WordPress.

With our Affiliate Royale plugin, you can track affiliate links and posts from one dashboard. In addition to campaign insight, you can also manage payments and commissions. You won’t have to worry about paying affiliates on time, which is an important aspect of keeping quality affiliates happy.


When you’re first starting an affiliate program, mistakes are inevitable. However, focusing on quality over quantity gives you a better chance of seeing results sooner.

As we discussed in this article, there are three tips you can use to create meaningful content for your affiliates:

  1. Find on a niche both your audience and affiliates are passionate about.
  2. Focus on promoting customer-to-affiliate success stories.
  3. Track, monitor, and optimize affiliate links consistently.

Do you have any questions about attracting quality affiliates? Let us know in the comments section below!

How to Start Your Own YouTube Channel (In 4 Steps)

There are many advantages to affiliate marketing. Among them is the flexibility you have when it comes to how you promote products. While a blog is a solid start, it may not be enough to capture the attention of users who prefer video content.

An increasing number of shoppers are turning to video platforms to learn about products and brands. Starting a YouTube channel as an affiliate lets you expand your reach, increase engagement and conversions, and ultimately boost your earnings.

In this article, we’ll discuss the value of video marketing and the benefits of using it as an affiliate. Then, we’ll walk you through four steps for starting your own YouTube channel. Let’s get started!

The Value of YouTube in Affiliate Marketing

YouTube often plays a key role in successful affiliate marketing strategies. This is largely due to the variety of video content you can create to promote products and services. Reviews and tutorials are particularly useful, as they provide value to viewers and feel more personal than generalized ads.

With over one billion users, YouTube is a powerful platform for sharing video content. It’s flexible, easy to use, and viewers can subscribe to channels to receive updates. For affiliate marketing, it can be particularly effective because you can add links and discount codes in your video descriptions:

Affiliate links and discount codes in a YouTube video description.

Additionally, you can also incorporate affiliate links and discounts within your videos:

Affiliate link and discount offer in a YouTube video.

You may consider creating end cards with clickable Calls to Action (CTAs) to encourage viewers to check out the brands you’re promoting. More opportunities to share your affiliate links means you have more chances of reaching leads and landing sales, therefore generating more revenue for yourself.

How to Start Your Own YouTube Channel (In 4 Steps)

Even if you don’t have much technical know-how, starting a YouTube channel is quick and easy. All it takes is a few simple steps, which we’ve outlined below.

Step 1: Sign In to YouTube and Create a Brand Account

You can set up a personal YouTube channel through your Google account. However, for the purposes of affiliate marketing, you may want to consider creating a brand account as well.

Brand accounts let multiple people access and contribute to a single channel. You can also use a different name than the one associated with your Google account, and work on multiple channels from a single dashboard.

To get started, go to and click on Sign In in the upper-right hand corner. If you have multiple Google accounts, choose the one you want to associate your channel with.

Once you’re logged in to YouTube, go to your channel list and click on Create a new channel:

The button to create a new channel on YouTube.

This will bring you to a page that prompts you to create a brand account. Choose a name, then click on the Create button:

Creating a brand account on YouTube.

For this tutorial, we’ll use “Affiliate Brand”. After you choose your name, YouTube may ask you to verify your account. The verification code will likely be sent to the phone number associated with your Google account via text message. Enter it in the relevant field to proceed.

Step 2: Customize and Optimize Your Channel

Once you’ve created and verified your brand account, you’ll arrive at your new channel dashboard. The next step is to fill out your description and details. From the dashboard, click on the Customize Channel button:

The YouTube channel dashboard.

This will bring you to an overview of your channel. Click on the About tab, then select Channel description:

The About settings on the YouTube channel dashboard.

This is one of the first things users will see when visiting your channel. You can use this space to explain what it’s about and the type of content viewers can expect. Optimizing your description with keywords you want your videos to rank for can also help you grow your audience faster.

After the description, you can add a business email and location under Details. The last section is for adding links:

Button to add links to YouTube channel.

You can choose five custom links to appear as icons overlayed on your channel’s banner art. For example, you could include your social media accounts and affiliate website:

Section to add Custom Links on YouTube channel.

You do have the option to add more links. However, only the first five listed in your dashboard will appear in your channel banner. It might look something like this:

Custom link icons on a YouTube channel banner.

When you’re finished, click on Done. Remember, you can always change these details later. You’ll also be able to add affiliate links in the descriptions of your videos.

Step 3: Choose Your Profile and Cover Photos

Now it’s time to brand your channel by adding photos and cover art. This can help you stand out to users browsing YouTube and make your account appear more professional and authoritative.

For your profile picture, you could use a picture yourself or your logo. The important thing is that it’s a high-quality image, ideally with dimensions of 800 pixels square.

To change the photo, hover your mouse over the default account photo on the banner. Then, click on the pencil icon that appears:

Settings to change YouTube channel profile photo.

A popup will appear to let you know that changing the channel icon means switching your Google account photo, too. To proceed, click Edit. This will bring you to a new page to upload a photo:

Uploading a photo on a Google account.

When you’re finished, you may need to reload the page for it to update. Next, to add a banner image, click on the Add channel art button next to the profile icon:

The Add channel art button on YouTube.

You can upload your own image or choose one from the Gallery. For this image, the maximum dimensions are 2560 by 1440 pixels with a file size of 6 MB.

Once you choose your photo, YouTube will direct you to a preview of how the cover art will display on different screens. If needed, you can Adjust the crop:

A YouTube channel art preview across devices.

When you’re done, click on Select.

Step 4: Start Uploading Videos

Now that your channel is up and running, you can start adding content. You’ll find the Upload a video link under the Home section of your dashboard. Once you select a video and add it, you’ll arrive at the Details page:

A YouTube video details page.

Under the Basic info tab, you can fill in your video’s title and description, then choose relevant tags. Remember to incorporate and disclose your affiliate links here. When you’re finished, click on the Publish button in the top right-hand corner.

Once you’re comfortable with creating and uploading affiliate videos, it’s recommended to establish a regular posting schedule. That way, your audience will know when to expect new content.


As an affiliate, you have the freedom to choose which brands and businesses you work with, and how you promote their products. However, to make your promotions as successful as possible, it’s smart to focus on methods that offer high audience engagement, such as videos.

As we discussed in this article, there are four steps you can take to start your own YouTube channel and use video content to establish credibility, grow your audience, and increase conversions:

  1. Sign in to YouTube and create a brand account.
  2. Customize and optimize your channel details.
  3. Choose profile and cover photos.
  4. Start uploading videos.

Do you have any questions about starting a YouTube channel? Let us know in the comments section below!

Affiliate Marketing vs. Multi-Level Marketing: What You Need to Know About Both

If you’re looking to earn some additional income, affiliate marketing is an effective way to do so. Unfortunately, many people mistake it for multi-level marketing. This misconception prevents some from starting what could otherwise be an enjoyable and lucrative side business.

Unlike multi-level marketing businesses, affiliate marketing programs are free to join and don’t require you to recruit anyone into your ‘network’. Understanding the differences between how these two methods operate can help you see how the latter can actually result in a decent income.

In this post, we’ll explain how both strategies work, highlighting the key differences between them. Then we’ll explore some of the advantages of affiliate marketing specifically. Let’s get to it!

Affiliate Marketing vs. Multi-Level Marketing: Understanding the Difference

Multi-level marketing, also referred to as network marketing or pyramid selling, is a strategy in which non-salaried participants promote and sell a product or service. The earnings are commission-based, and can derive from sales to end-users or to other distributors the seller has recruited into their network.

Unfortunately, multi-level marketing businesses (MLMs) are structured in a way that mostly benefits only those at the top of the hierarchy. They are very similar to pyramid schemes in this way. The only real difference is that in an MLM you make a commission on product sales to customers, whereas pyramid schemes base their pay on network recruitments.

Although multi-level marketing is not illegal and true pyramid schemes are, there are some notable similarities between the two. Even in a legal MLM, it’s rare that participants make a profit. The startup investments are typically so high that it is difficult to recoup the money you put in.

Affiliate marketing is much different. With this strategy, participants choose which products they promote and earn a commission on every sale they make. This money is paid by the retailer or business to the affiliate for driving traffic, sales, or referrals. There is no network recruiting involved.

There are also no startup fees for joining an affiliate marketing program. So long as you have a method for promoting brands, you can begin doing so for free. Many people find this strategy very profitable, and the relationship is mutually beneficial for the company and individual affiliates.

3 Advantages of Affiliate Marketing Programs Over MLMs

Hopefully, you now have an idea of the basic differences between these two strategies. Next, let’s take a look at three advantages of affiliate marketing over multi-level marketing.

1. You Can Choose Which Products You Sell Based on Your Interests

One of the benefits of affiliate marketing programs is the level of control you have. For starters, you get to pick which brands you want to work with and which products or services you want to promote.

This means you have the opportunity to focus on products you are genuinely interested in and passionate about. When you choose items you’re familiar with and actually use, you’re able to help consumers make informed buying decisions.

Some popular and profitable niche categories for affiliate programs include health, wealth, and hobbies. is an example of an affiliate website based around something many people are passionate about – their pets:

The DogFoodAdvisor website.

With MLMs, you’re limited to pushing specific products your parent company has chosen. You may or may not be interested in these items, and trying to sell something you don’t believe in may be difficult.

2. There’s No Cost To Join and Each Sale Earns You Money

MLMs typically have membership fees and other startup costs. Most participants have to invest in a kit containing products they’re supposed to sell. While promoters often receive discounts on these products, the amount usually only covers the cost of being part of the network.

In many MLMs, marketers also have to earn a certain number of points before they see any actual money. Most of the revenue you can make in this structure, if any, comes from recruiting other people into your network.

Affiliate marketing, on the other hand, is free to join. You’ll earn a percentage of every sale you make, and can track your revenue with a tool such as Affiliate Royale:

The Affiliate Royale website.

Our plugin is an all-in-one affiliate management platform that you can easily integrate with your WordPress site. Being able to use tools such as this one to start your own program speaks to the freedom and flexibility this marketing technique permits.

3. You Have Complete Control Over How You Promote Products

Affiliate marketing programs monitor their participants’ sales through the use of special tracking links. Brands can see how customers arrived at their sites and give credit to the promoter who directed traffic their way.

Therefore, there’s a wide range of methods you can use for affiliate marketing promotions. Almost anywhere you can post your link is a viable option, so long as you aren’t spamming others with comments or emails. Some of the most popular include a website or blog, product reviews, social media, and videos.

YouTube is a popular platform for affiliate marketing promotions because you can include the affiliate links in the video description:

A YouTube video description containing affiliate links.

Affiliate marketing can be done entirely online and you can sell to complete strangers. Although many MLM participants can make sales this way, most of their revenue comes from direct communications.

Multi-level marketing hinges on recruiting other members. Therefore, a lot more personal interaction is needed in order to build out a network. Often, this can involve tactics that some consider annoying.

With affiliate marketing, you’re often only speaking to people who are likely to be interested in your products. For example, with an affiliate website, you can optimize your content to target people who are searching for products in your niche.


Affiliate marketing and multi-level marketing are often confused. However, unlike the former strategy, it’s incredibly difficult to earn a profit as part of an MLM.

As we discussed in this article, there are three advantages to affiliate marketing over multi-level marketing:

  1. You can choose the products you sell based on your interests.
  2. There’s no cost to join and you earn money on every sale.
  3. You have complete control over how you promote products.

Do you have any questions about affiliate marketing? Let us know in the comments section below!

5 Tools Every New Affiliate Marketer Needs

Starting an affiliate marketing program is an effective way to generate leads and increase sales. However, some people make the mistake of assuming it’s ‘easy money.’ While this strategy can certainly be lucrative, success doesn’t happen overnight.

This type of marketing is performance-based. Therefore, a healthy amount of research, content creation and optimization goes into successful affiliate marketing programs. Fortunately, there are plenty of tools to help.

In this post, we’ll discuss the benefits of affiliate marketing and how it can be a powerful method for driving conversions. Then, we’ll introduce you to five must-have tools if you’re new to affiliate marketing. Let’s get to it!

The Benefits of Affiliate Marketing

Affiliate marketing is an arrangement in which a merchant or online retailer (you) pays a commission to their affiliates, who are essentially independent sales representatives. They promote your products to generate traffic, sales, and leads and are compensated when they’re successful.

There are many benefits to affiliate marketing for both brands and those who promote their products. If you’re a business owner, building a strong network of partners can help expand your reach. It enables you to tap into the audiences of popular influencers in your niche.

Additionally, because affiliate marketing is performance-based, it’s highly cost-effective. Unlike ads, you only have to pay affiliates when they bring you results. In other words, they only get paid when you do. There’s no waiting around for leads while you shell out money for promotional content.

Affiliates benefit because they earn money on each sale they make. They have complete control over the products they choose to promote, as well as how to do so. This means professionals using several different mediums can all make effective partners for your brand.

Common examples include video content creators (or ‘Youtubers’), social media influencers, and bloggers. Another key benefit for both you and those promoting your brand is that it’s an on-going relationship. Affiliates can recommend your products or services as often as they want, potentially resulting in long-term working relationships.

5 Tools Every New Affiliate Marketer Needs

When you first start out with affiliate marketing, it can be a bit overwhelming. Fortunately, there are tools you can use to make it significantly easier. Let’s take a look at five we think every new affiliate marketer needs.

1. WordPress

The first thing you need to create a successful affiliate marketing program is a website. Although there are many Content Management Systems (CMSs) available, we recommend WordPress:

The homepage.

WordPress is the most popular CMS on the web and incredibly easy to use. If you’re new to creating a website, it also has plenty of helpful documentation you can use to get started.

This platform is free to download, making its startup costs remarkably low. WordPress also has a plethora of customization options. Additionally, there are thousands of plugins for extending your site’s functionality to create your marketing program, including Affiliate Royale (which we’ll discuss below).

2. Mailchimp

Mailchimp is an all-in-one email marketing platform you can use to collect and build out a subscriber list:

The Mailchimp website homepage.

Email marketing is an effective channel to incorporate into your overall marketing strategy. Mailchimp is free for up to 2,000 subscribers, and enables you to create affiliate-driven newsletters. You can use these for product promotions and free giveaways such as e-book downloads.

An alternative you may consider is Constant Contact. Like Mailchimp, this platform enables you to choose from customizable templates optimized for mobile devices. You can also use it to collect email addresses via your website or social media accounts.

Both of these platforms have corresponding WordPress plugins that enable you to easily connect your site and your chosen email marketing tool. This makes it possible to send notifications about site activity to interested parties, such as your affiliates.

3. Affiliate Royale

To make your affiliate marketing campaigns as successful as possible, it’s important to use a tool such as our Affiliate Royale plugin:

The Affiliate Royale homepage.

Affiliate Royale makes it easy to create and implement an affiliate marketing plan, especially for beginners. It features a host of link tracking tools, so you can monitor the progress and performance of your campaigns.

From one dashboard, you’ll be able to view clicks, sales, and payments to your affiliates. You can also personalize your dashboard and data according to your specific goals. Plus, it includes easy-to-use reporting and helps you maintain custom banners and links.

After you download the Affiliate Royale zip file, upload and install it on your WordPress website. Then you can launch a full affiliate program and manage it directly from your site.

4. SEMRush

When you first start out with affiliate marketing, it’s helpful to learn about your competitors. SEMRush can help with that:

The SEMRush website homepage.

This digital marketing research tool gives you insight into other companies’ paid advertising campaigns. It can help you uncover relevant trends and patterns in your industry to fine-tune your own promotions and generate ideas for creating effective content for Search Engine Optimization (SEO).

Although this service requires a paid account, the price is worth the information you can glean from it. You can use it for:

  • Keyword research
  • Competitor analysis
  • Lead generation
  • Backlink auditing
  • SEO metrics
  • And more

If you’re looking for a free alternative for keyword research, you could use Google Keyword Planner. However, you won’t have access to all the competitor analysis features SEMRush offers.

5. Pretty Links

Affiliate links are known for being long and unsightly. To some leads, this may also make them seem untrustworthy. Pretty Links is a WordPress plugin you can use to shorten and brand your affiliate links:

The Pretty Links website.

This plugin enables you to take long, bulky URLs and turn them into short, concise, and memorable ones. Some refer to this process as ‘cloaking’. With Pretty Links, you can also manage server-side redirects and monitor link activity.

However, one of the most appealing features of this plugin is the ability to brand your links. Incorporating your company’s name into the URLs your affiliates share on their platforms can boost awareness of your business and encourage users to click through to your site.


When you first start out with affiliate marketing, there are a lot of decisions to make. It can take some time to get comfortable in your niche and develop an effective campaign strategy. However, having the right resources and tools makes it much easier.

As we discussed in this article, there are five tools we think every new affiliate marketer needs:

  1. WordPress can help you create a flexible, low-cost affiliate marketing website.
  2. MailChimp will enable you to build out a subscriber list and create an affiliate newsletter.
  3. Affiliate Royale provides an all-in-one affiliate marketing management tool you can use on your WordPress site.
  4. SEMRush supplies research tools to help you find keywords and conduct competitor analysis.
  5. Pretty Links shortens, cloaks, and brands your affiliate links.

Do you have any questions about affiliate marketing tools? Let us know in the comments section below!

5 Steps for Upgrading a Piece of Affiliate Marketing Content

For affiliate marketers, publishing quality content on a consistent basis is a must. However, the more you do it, the harder it is to come up with new topic ideas. What do you do when your well of creativity seems to be running dry?

An effective strategy is to revisit and repurpose old content. Upgrades give you the chance to refresh previously published material in new and improved ways. Meanwhile, you’ll also produce a steady stream of relevant content for your site with minimal time and effort.

In this article, we’ll discuss the benefits of repurposing and upgrading your affiliate marketing content. Then, we’ll walk you through the five steps it takes to do so. Let’s get started!

The Benefits of Upgrading Your Marketing Content

Keeping your affiliate marketing content updated and relevant is essential for driving conversions. For starters, it gives you a chance to check in on old posts and revise them to include new information. Given how quickly technology and trends change these days, it’s not uncommon for websites to become outdated.

Repurposing old content can boost your site’s Search Engine Optimization (SEO) as well. Google prefers content that is fresh. Plus, having multiple related pieces shows your authority on the subject they cover. This tells both visitors and crawlers that your site is relevant to that topic.

Upgrades are also a smart way to capitalize on high-performing content. If you have a very popular blog post, it stands to reason that your readers would be interested in more information on the topic it covers. You can expand that article into an e-book to sell on your site.

Put simply, upgrading and repurposing content is a way to breathe new life into work you’ve already done. In addition to the previous example, there are many other ways you can go about this. You might supplement written content with video tutorials, for instance.

You can also create infographics, downloadable worksheets, or even free samples. Changing the format adds variety to your content. If you choose to charge for access to your upgrades, they can also provide a nice little revenue boost.

Repurposing and upgrading content is a creative way to keep your marketing strategies fresh and relevant. Plus, since you don’t have to put in as much effort brainstorming new ideas, it tends to be less time-consuming than creating pieces from scratch.

How to Upgrade a Piece of Affiliate Marketing Content (In 5 Steps)

If you’re new to content upgrades, don’t worry. We’ll walk you through the five simple steps you can take to repurpose a piece of affiliate marketing content.

Step 1: Identify a High-Converting Piece

The first step is identifying content worth resurfacing. In order to make the most of this process, you’ll want to focus on pieces that have proven track records.

To do this, it’s best to make a list of some of your best-performing posts or other content. One method for doing so is using a tool such as BuzzSumo:

The BuzzSumo homepage.

Simply type your domain name in the search bar. BuzzSumo will then produce a list of top-performing articles based on backlinks and social network engagement.

Another option is to implement user behavior tracking tools such as Google Analytics. This platform enables you to gain insight into posts with strong metrics such as inbound links, traffic, and session length.

To further narrow down the selection, you may want to consider timely or trending topics. Public interest ebbs and flows, so a subject you wrote about three years ago may suddenly become popular again.

Step 2: Choose a New Format

As we mentioned, there are a variety of formats you can use to upgrade your marketing content. Some popular options include:

  • Video tutorials
  • Downloadable checklists
  • Worksheets
  • E-books
  • Infographics
  • Case studies

The new format you choose will likely depend on what makes the most sense for the old content. For example, if you have a series of informative blog posts, you may be able to combine them into an effective e-book.

On the other hand, a popular how-to post may work better as a video tutorial series. Articles with lots of statistics and detailed data translate well into visually interesting, easy-to-read infographics.

You’ll also want to consider your marketing goals. If you’re trying to build out your email list, for instance, you may benefit from offering free downloadable worksheets to new subscribers.

Another factor to consider is whether there are any formats your affiliate site is currently lacking. Perhaps you want to incorporate more visual content, in which case an infographic or video may be best.

Step 3: Create Your Upgraded Content

Once you’ve decided what your upgraded piece will be about and what form it will take, you can start creating it. This process will obviously vary from case to case, as producing a video is very different from writing an e-book.

However, there are a few tips that apply across the board. As a general rule of thumb, make sure to:

  • Optimize your content for SEO
  • Add your affiliate links
  • Use high-quality graphics and imagery

To create new graphics for upgraded content, you might consider a tool such as Canva:

The Canva homepage.

This platform is free and easy to use. It includes templates for a variety of purposes, including infographics, e-book covers, and worksheets. Plus, you can create and save your own templates to make upgrading marketing content in the future quicker and easier.

Step 4: Add Your New Resource to Your Site

There are a variety of ways to add upgraded content to your site. You might create a whole new category for e-books or videos, for example. Alternatively, you may want to incorporate them into relevant existing posts:

A downloadable e-book on the WP Buffs blog.

In some cases, it may make sense to add an editor’s note explaining that the original post was recently updated. That way, your current users will know there’s new information they may want to check out.

Printable or downloadable content – including worksheets and checklists – can also be shared by in a pop-up:

A pop-up message for downloadable content.

After you add the resource to your site, develop a plan for promoting it. An effective place to start is announcing it on your social networks and to your current email list.

Step 5: Track Your Upgrade’s Performance

As with any piece of marketing content, it’s important to track the performance of your new upgrades. The methods we’ve described for monitoring social media engagement and user behavior with BuzzSumo and Google Analytics can be effective here, too.

You can also use Affiliate Royale:

The Affiliate Royale plugin in WordPress.

Our plugin enables you to track your affiliate content promotions directly from your WordPress dashboard. This can help you visualize which promotions are resonating with your audience so you can fine-tune your strategy moving forward.


Coming up with new affiliate marketing content ideas can be difficult, especially if you’re doing it on a consistent basis. However, there’s no need to let your previously published material sit in the archives of your website collecting dust.

As we discussed in this article, there are five steps you can take to upgrade a piece of affiliate marketing content:

  1. Identify a high-converting piece.
  2. Choose a new format.
  3. Create your upgraded content.
  4. Add the new resource to your affiliate site.
  5. Track your upgrade’s performance.

Do you have any questions about upgrading marketing content? Let us know in the comments section below!

How to Make Your Affiliate Marketing Content More Actionable

Affiliate marketing is a performance-based method of generating leads, boosting conversions, and increasing revenue. Therefore, if you want your promotions to succeed, they must be actionable. Unfortunately, this is something many businesses struggle with.

Creating actionable content requires you to pay attention to everything from word choice to link placement. When done well, your affiliate marketing promotions can inspire readers to take action. As a result, you may see better conversion rates and, in turn, more revenue.

In this article, we’ll discuss the importance of creating actionable content for affiliate marketing programs. Then, we’ll offer three important tips for getting leads to click through and convert. Let’s get started!

The Importance of Actionable Content in Affiliate Marketing

Content is the force driving engagement and traffic on your affiliate website. Making yours actionable can help spark your audience’s interest. More importantly, it may inspire conversions.

There are three key elements that make content ‘actionable’. To qualify, it should:

  • Establish trust and value
  • Address a specific need, question, or issue
  • Persuade action

There are different types of content you could use to achieve these effects, including email newsletters, how-to guides and videos, and product reviews. The purpose is to offer value so that you become a helpful resource for your audience, eventually leading to conversions.

In the same vein is ‘interactive content’, which involves guiding your readers to perform an intended action, such as clicking a Call To Action (CTA) button. This is particularly essential in affiliate marketing, where the goal is to generate clicks and conversions.

How to Make Your Affiliate Marketing Content More Actionable (3 Tips)

Taking an ‘actionable approach’ to content creation techniques can help supercharge your affiliate marketing campaigns. Below, we’ve shared three tips for doing just that.

1. Use Language that Instills a Sense of Urgency

The language you use in your marketing content is critical to its effectiveness. Using actionable words and phrases can keep readers engaged and interested.

Many affiliate marketers make the mistake of focusing on the ‘what’ rather than the ‘how’. Content that solves a problem for your readers will be more valuable to them than, say, a post that simply lists the features of the product you’re promoting.

So, it’s important to use language that clearly communicates not just what the solution is, but how to go about accessing or implementing it. This approach helps naturally incorporate actionable language:

A CTA on the BuzzSumo website.

Additionally, phrases that imply users only have a short window in which to reach an effective solution can instill a sense of urgency and encourage them to act quicker. Consider using lines such as:

  • Don’t miss out on
  • Discover today
  • Get it now
  • Try it free
  • Limited time offer
  • Download now to get

These are especially helpful for email newsletters or product promotions. Also, phrases that elicit feelings of scarcity (e.g., Only a few left!) can make a person act faster than they otherwise would for fear of missing out.

You may also want to try adding an incentive to drive clicks and conversions. For example, offering a discount, coupon, or free download can motivate readers to convert when they might normally hold back.

2. Place Buttons and Links Strategically to Increase Clicks

Your CTA buttons and affiliate links play a pivotal role in the success of your marketing campaigns. How they look and where they’re placed can influence clicks and conversions.

Strategically placing CTAs and links requires a little research and effort. Of course, you want to incorporate them into areas of your website where they’re most likely to be seen.

To gain insight into this information, consider using a heatmap tool such as Crazy Egg:

The Crazy Egg heatmap tool.

Heatmaps highlight the areas of your pages that get the most action and acknowledgment. Knowing where visitors’ eyes tend to fall makes it easier to place ads, links, and CTAs in those spots.

To draw even more attention to your CTAs and links, they should stand out visually. A simple approach to this is making your buttons a different color and size than other elements on the page.

We also recommend shortening your links. Short URLs are more memorable and shareable than cluttered, lengthy ones. They also appear more trustworthy, which can increase clicks. The Pretty Links plugin makes it easy to shorten and even brand links directly from your WordPress site.

Finally, you can draw attention to CTAs by using pop-ups on your affiliate site and landing pages with a plugin such as OptinMonster. This is a great way to collect feedback, while also providing an additional resource or promotion.

3. Create Engaging and Attention-Grabbing Headlines

As we discussed earlier, using the right language can inspire action. However, your word choice won’t mean much if your audience doesn’t make it past your headline.

You only have a few seconds to grab readers’ attention. Creating engaging headlines is your opportunity to do that. When scrolling through crowded Search Engine Results Pages (SERPs) and browsing busy social media feeds, a well-written title can be the difference between a user clicking on your post or a competitors’.

In addition to incorporating specific keywords to help with Search Engine Optimization (SEO), headlines should inform readers about exactly what benefits your content can provide for them. Similar to your CTAs, headlines can be worded to motivate readers to click on them.

Remember, your audience has a problem they’re seeking to solve. Concisely explaining how your content will help them is the simplest way to draw them in. Using numbers and adjectives can also be effective.

For example:

  • 5 Simple Hacks for Making Your iPhone Battery Last Longer
  • The Beginner’s Guide to Changing Your Oil in Under an Hour
  • 8 Affordable Tools That Make Dog Training Easier
  • Your Ultimate Cheatsheet for Creating Effective Social Ads
  • How to Use Affiliate Royale to Improve Your Campaign’s Performance

To generate actionable headline ideas, you can use a tool such as the CoSchedule Headline Analyzer:

The CoSchedule Headline Analyzer tool.

It evaluates your headline’s performance and effectiveness, while also helping with structure, grammar, length, and even word choice.


You can publish as many affiliate marketing promotions as you want. However, unless they inspire readers to take action, they ultimately won’t lead to higher conversion rates.

As we discussed in this article, there are three tips you can use to make your affiliate content more actionable:

  1. Use language that instills a sense of urgency.
  2. Place buttons and links strategically to increase engagement and clicks.
  3. Create engaging, attention-grabbing headlines.

Do you have any questions about creating actionable affiliate marketing content? Let us know in the comments section below!

5 Online Marketing Techniques Every Business Needs to Try

As the digital landscape continues to evolve, the importance of online marketing is impossible to ignore. While outbound marketing efforts such as billboards and newspaper ads were once sufficient for spreading brand awareness, companies that fail to become well-versed in inbound marketing tactics now risk falling behind the competition.

By adapting to the digital marketing environment afforded by the internet, businesses can expand their reach, target customers, and increase sales. Using online marketing techniques will help you keep pace with others in your industry, while also improving the efficiency of your strategy.

In this article, we’ll take a brief look at the history of how the internet transformed the way businesses are promoted. Then we’ll introduce you to five online marketing techniques to try. Let’s get started!

How the Internet Has Transformed Marketing

Before the rise of the internet, businesses relied mostly on ‘outbound’ marketing methods, such as radio and TV ads, print mail, and cold-calling. These techniques tend to be highly generalized, impersonal, and directed toward large groups.

Outbound marketing worked fine for a while, but it’s less effective now than it used to be. The problem with this method is that customers can easily dismiss it. Direct mail can be thrown out, many people can now skip TV ads, and telemarketing is often seen as a nuisance.

The ’90s brought in a new age of advertising, including search engines and Google PageRank. These advancements ushered in a more meaningful way of communicating with consumers. Businesses started to shift toward ‘inbound’ marketing – the practice of attracting and engaging leads who are already seeking you out.

The internet and digital devices produce a plethora of data. This information offers insight into buyers’ behaviors and preferences. As a result, businesses can leverage online marketing techniques to target better leads that are more likely to result in conversions.

Prioritizing inbound marketing is a matter of quality over quantity. Instead of wasting money and resources creating generalized content for people who may not find your brand relevant to their wants or needs, you can hook leads who have already entered the marketing pipeline and turn them into loyal customers.

5 Online Marketing Techniques Every Business Should Try

Taking a digital-first approach to marketing can be challenging for some businesses. However, to make the most of your advertising budget and efforts, there are five online marketing techniques you may want to try.

1. Implement Content Marketing to Drive Traffic to Your Site

Content marketing involves sharing knowledge online. It includes a variety of formats such as social media posts, videos, and blogs. Rather than being purely promotional, content marketing is used to deliver meaningful information to consumers to spark interest in a product or service.

To generate valuable content that drives traffic to your site, you should aim to create material that is entertaining, informative, or educational. You may or may not mention your products or services by name, but your posts should work to build your credibility in your industry.

If you’re new to content marketing, a simple place to start is by adding a blog to your website. Take HubSpot, for example. They publish a significant volume of useful, well-formatted posts:

A HubSpot blog post.

Regularly publishing on your blog can help improve your site’s Search Engine Optimization (SEO). By posting consistently, you help keep the information on your site fresh and relevant. Plus, blog content can easily be shared on social media or used in email campaigns.

2. Grow and Engage Your Audience Through Social Media

Social media marketing is a way of promoting your brand, products, and services through channels such as Facebook, Instagram, and Twitter. There are many methods you can use to leverage social media to drive traffic to your site.

Today, many people use social media as a source of news and information. According to GlobalWebIndex, the average person spends over two hours per day on social media:

A graph of time spent on social media by GlobalWebIndex.

Therefore, establishing a presence on these platforms can help you boost brand awareness. You can do this by:

  • Regularly posting information that is relevant and unique to your audience
  • Running targeted social campaign ads
  • Using hashtags, high-quality images, and relevant links with your posts
  • Following and interacting with your audience as well as influencers in your industry

To make incorporating social media into your online marketing strategy easier, you may consider adding social share buttons to your WordPress website using a plugin such as UltimatelySocial. This enables visitors to your site to do the work of promoting your brand via social networks for you.

3. Use Search Engine Optimization (SEO) to Boost Your Site’s Rankings

The introduction of SEO has had one of the biggest impacts on marketing strategies. By optimizing your content with keywords, you can improve your site’s rankings on Search Engine Results Pages (SERPs).

This helps drive organic traffic to your site from users who are searching for terms related to your products and services. Google algorithms value content that is relevant and useful to consumers, so finding ways to make your website stand out in these regards is vital.

To determine which keywords you should target, you could use research tools such as Google Keyword Planner. You may also consider a plugin such as Yoast SEO to make optimization easier:

The Yoast SEO plugin.

Yoast analyzes the content on your posts and pages to assess its ‘SEO-friendliness’. It also provides you with a snippet preview of how your page title and meta description will appear on SERPs.

4. Run a Pay-Per-Click (PPC) Campaign

In addition to organic search traffic, you can further boost your online marketing strategy by running a PPC campaign using Google Ads. This method involves bidding on keywords that you want your ads to rank for in the search engines. You only pay if a user clicks on the ad.

You can use these ads to run targeted campaigns on social media, as well as pairing them with your organic SEO efforts:

A paid ad in Google search results.

PPC advertising can be quite competitive, especially for broad search terms. It’s important to develop a strategy and conduct keyword and competitor analysis to determine which keywords to target.

5. Start an Affiliate Marketing Program

Affiliate marketing is an online strategy you can use to generate additional revenue, promote your products, and drive site traffic. To get started, you’ll want to set up a program to attract influencers and other potential partners (called ‘affiliates’) who will promote your brand in exchange for a commission on any resulting sales.

One of the best things about affiliate marketing programs is that they’re easy to set up. If you’re a WordPress user, you can get started with our Affiliate Royale plugin:

The Affiliate Royale plugin on WordPress dashboard.

Once you choose your plan, you can download the Affiliate Royale .zip file and upload and install it on your WordPress site. Then you’ll have a fully-personalized affiliate marketing dashboard that integrates with your WordPress admin area. From there, you can manage all aspects of your program.


The internet offers endless opportunities for businesses to grow their audiences and sales. If you aren’t already incorporating online marketing strategies into your business plan, you could be missing out on potential customers.

As we discussed in this article, there are five key online marketing techniques you should try:

  1. Implement content marketing to drive traffic to your site.
  2. Grow and engage your audience through social media.
  3. Use SEO to boost your website’s rankings.
  4. Run a PPC campaign.
  5. Start an affiliate marketing program with Affiliate Royale.

Do you have any questions about online marketing techniques? Let us know in the comments section below!