5 Reasons to Bid on Branded Keywords in Your Next PPC Campaign

Pay-Per-Click (PPC) advertising campaigns can help improve your brand’s visibility. However, it can be difficult and costly to compete with other businesses for generic keywords related to your industry.

Bidding on branded keywords can help you make the most of your PPC budget. Due to their lower Cost Per Click (CPC), relative lack of competition, and high conversion rates, these terms can make for an affordable and effective strategy.

In this post, we’ll explain what branded keywords are and why they are important. Then we’ll share five reasons to bid on them in your next PPC campaign. Let’s get started!

An Introduction to Branded Keywords (And Why They Matter)

If you’re already using PPC advertising, you know the success of your campaigns hinges upon the quality of the keywords you use. They affect the audience you reach and, in turn, your Click-Through Rates (CTRs) and conversions.

Branded keywords are search terms that include the name of your business. For example, some examples for our own business would include the term “Affiliate Royale”, as well as other phrases that incorporate it, such as “Affiliate Royale plugin”.

Using branded keywords in your PPC campaigns may seem counterintuitive. After all, you’re likely already generating organic traffic for these terms. Paying for them to appear in search results may seem like it would draw traffic away from your other listings.

However, a study conducted by Google shows that ads drive 89 percent of incremental traffic. In other words, when you go without PPC ads for your branded keywords, your organic results will likely only make up about 11 percent of the traffic your ads would acquire.

This means ignoring branded keywords could see you missing out on leads. Plus, there are several key benefits of bidding on these terms that can help grow your conversion rate.

5 Reasons to Bid on Branded Keywords in Your Next PPC Campaign

An increase in traffic is just the tip of the iceberg when it comes to what branded keywords have to offer. Let’s take a look at five reasons to consider bidding on them for your next PPC campaign.

1. They Make It Easier to Control Your Messaging

Branded keywords enable you to control how you present your company on Search Engine Results Pages (SERPs). Google can change the title tags and meta descriptions of organic search results. However, with PPC ads, you determine the copy.

Additionally, branded keywords present an opportunity for you to display deal-specific messaging in search results. For example, if someone types your brand name into Google, they might be more drawn to a listing that contains a limited offer or promotion:

A Pay-Per-Click ad from Apple that uses a branded keyword and a special offer.

You can also use these ads to direct consumers to a specific landing page. With organic search results, there’s no guarantee that visitors will end up on a part of your site where they can convert. The more control you have, the easier it is to steer visitors toward making a purchase.

2. Your Competition May Be Using Them

PPC advertising can be extremely competitive. So much so that there’s a chance others in your industry are bidding on your branded keywords. If this is the case, searches for your business could return results for your competition instead:

An Uber Eats PPC ad for Domino's pizza delivery.

A lead who might have been a new customer for you may end up making a purchase from your competitor. You may rank high on SERPs for your brand name organically, but if another company bids on your branded keywords, their ad will likely be more visible.

The simplest solution to this problem is to bid on your branded keywords yourself. However, it’s also helpful to conduct some competitor keyword analysis. You can do this by using a tool such as Serpstat:

Serpstat competitor analysis results.

This platform enables you to search for a keyword and analyze the competition for it. It even gives examples of the specific PPC ads using that term. This will tip you off to competitors who are using your branded keywords.

3. They’ll Point You Toward Quality Prospects

Leads searching specifically for your brand name are usually closer to the point of conversion than those using generic search terms. You may find new target audiences after learning of a specific branded keyword you hadn’t considered targeting before.

Let’s say you have a company called Barry’s Boots. Most of your PPC efforts are focused on boots for men and women. Through keyword research, however, you discover that a popular search your ads get clicks for is “Barry’s Boots for children”. Now you know there’s value in targeting children’s shoes.

Of course, an important step in that process is conducting keyword research. You can use a tool such as Google Keyword Planner for this:

The Google Keyword Planner tool.

After you enter a branded keyword or domain, it will generate a list of related search terms to consider targeting. It also includes competition analysis, monthly searches, and a bid range for each.

4. Branded Keywords Are Cost-Effective

Generally speaking, company names aren’t in very high demand for PPC ads. Therefore, bidding on branded keywords is usually less expensive than attempting to secure generic terms, making it a cost-effective strategy.

Also, branded search terms will likely lead to high CTRs, since the people searching for your brand name are usually closer to converting. High CTRs help improve the Quality Score of your PPC campaign.

High Quality Scores are important because they influence your CPC rates. The more valuable your campaign is, the less expensive it may be to display your ads for non-branded keywords.

Even if a competitor is bidding on your brand name, having a high Quality Score can lower your CPC for a higher ranking. You can then get your ad in the top spot on SERPs, improving your visibility and hopefully your CTR as well.

5. Using Branded Keywords Can Improve Conversions and Credibility

Appearing in both organic and paid search results can help increase click-throughs and conversions. The more real estate you take up on SERPs, the more likely it is a user will see and click on your ad or website:

Search results for Wendy's showing both paid and organic listings.

Plus, there are several other conversion-boosting aspects of branded keywords that we’ve already covered in this post, including:

  • Ads tend to drive higher levels of traffic than organic listings.
  • PPC ads that use branded keywords are more likely to direct high-quality leads to your site.
  • You can use PPC ads to send visitors straight to your landing pages or other areas where they can convert quickly.

Additionally, taking up a large amount of SERP space can help make your brand look more established and credible.


If you want your PPC campaign to be successful, it’s important to focus on keywords that are relevant to your audience. One way to do that is by bidding on branded keywords.

As we discussed in this post, there are five major reasons to pursue this strategy:

  1. Branded keywords make it easier to control your messaging.
  2. Your competitors may be using your brand name as a keyword in their ad campaigns.
  3. Targeting branded keywords may point you toward quality prospects.
  4. Branded keywords are cost-effective.
  5. Using branded keywords can improve conversions and credibility.

Do you have any questions about bidding on branded keywords? Let us know in the comments section below!

How to Use Negative Keywords to Optimize Your PPC Campaigns (In 3 Steps)

When creating Pay-Per-Click (PPC) advertising campaigns, some businesses make the mistake of only focusing on keywords they want to rank for. However, there’s no use in having your ads show up in irrelevant searches.

This is why it’s also important to consider the keywords you don’t want to rank for, also known as ‘negative keywords’. Incorporating them into your PPC campaigns can help increase conversions, drive traffic to your site, and make the most of your marketing budget.

In this post, we’ll explain what negative keywords are and how they’re used in PPC advertising. Then, we’ll provide some advice on how to find and use them to optimize your ad campaigns. Let’s get started!

An Introduction to Negative Keywords

PPC advertising is an effective marketing tool, especially for affiliate marketers. It enables you to control your target audience, and you only pay when a user interacts with your ad. However, the goal isn’t just to increase clicks. It’s also to turn them into conversions. Using negative keywords can help with this.

Negative keywords are search terms that are irrelevant to your brand. Incorporating them into your PPC campaigns helps improve the quality of searches and clicks by filtering out the queries that don’t pertain to your business.

Similarly to how you bid on certain keywords in Google Ads (previously Google AdWords), you can also input negative keywords. This informs search engines which terms you don’t want your ad to rank for.

For example, let’s say you own a dine-in-only pizza parlor. By adding ‘delivery’ to your negative keyword list, you can prevent your ad from appearing in searches for pizza delivery options.

Overall, negative keywords improve the efficiency of your marketing strategy. They’ll help you avoid paying for click-throughs that don’t result in sales because the lead was confused. Plus, the clicks you do get have better chances of leading to conversions, because your ad is more likely to be relevant to searchers.

How to Use Negative Keywords to Optimize Your PPC Campaigns (In 3 Steps)

Now that you understand what negative keywords are, you can start incorporating them in your PPC campaigns. Let’s take a look at how to do so in three simple steps.

Step 1: Brainstorm a Negative Keyword List

You can start brainstorming a negative keyword list by conducting a Google search for your products and services. Scan the results for ads and listings that contain terms relevant to your campaign, as well as ones that don’t.

As a starting point, it’s also helpful to reference universal negative keywords lists. There are a number of extensive references available, such as the one offered by WebMechanix:

WebMechanix list of universal negative keywords.

Another method is to check your Search Query Report in your Google Ads account. This identifies the search terms currently triggering your ads. To access this report, go to your Ads account and click on Campaigns in the top left corner. Then, navigate to Keywords > Search Terms:

Google AdWords dashboard and menu items.

You can filter and search this data to see which ads have the most impressions and conversions, as well as the highest Click-Through Rates (CTRs). You may want to consider adding terms that aren’t converting well to your negative keyword list, so you can focus your budget on more profitable options.

There are also a handful of keyword research tools you can use to help build your list. One of them is Google Keyword Planner, which generates a list of alternative keyword ideas and information such as search volumes. Another platform you can try is KWFinder:

The KWFinder keyword research search bar.

To use this tool, you’ll need to create an account. After that, you can find relevant long-tail keywords based on terms you’re already targeting. Scanning these lists can help you find potential searches that don’t apply to your business to add to your negative keyword list.

Step 2: Add Negative Keywords to Google Ads

Once you have your list of negative keywords, you need to format it for Google Ads. To do that, place each word or phrase in square brackets with a hyphen in front of it. Sticking with our pizza parlor example, the list would look like this:

-[pizza delivery]
-[delivery restaurants]
-[free pizza delivery]
-[delivery near me]

Next, on the dashboard of your Google Ads account, click on the Tools and Settings wrench icon in the top menu bar. Then click on Negative keyword lists under Shared Library:

Google AdWords tools and settings menu options.

Select the blue plus sign (+), which will bring you to a page where you can add your list of negative keywords:

Entry fields to add negative keyword list on Google AdWord campaign.

Make a name for your list and paste your keywords in the relevant field. When you’re done, click on Save. It’s important to note that you can apply negative keywords to a single campaign or a group:

Google AdWords negative keyword list overview.

Once you assign the negative keywords to a campaign or group, no ads in those categories will appear for search queries that contain those terms.

Step 3: Review and Continue Building Your Negative Keywords List

As with any marketing campaign, it’s important to review your PPC ads regularly. Checking in on at least a weekly basis is generally recommended. Using Google Ads reporting, Google Analytics, and affiliate program management tools can help you stay on top of the latest developments in your campaigns.

Managing your negative keyword list should be an ongoing process. To update your negative keywords in Google Ads, simply go to Tools & Settings > Negative keyword lists. Then click on the blue plus sign (+) to add a new negative keyword as we described in Step 2:

Google Ads settings option to add new negative keywords.

If you’re monitoring the performance of your ads, you should be able to identify any that aren’t producing results. This will enable you to continue building out your negative keyword list and, in turn, create a PPC campaign tailored to your target audience.


Showing up in irrelevant searches can waste your PPC budget on users who aren’t interested in converting. To make the most of your ads, it’s beneficial to consider the search terms you don’t want them to rank for.

As we discussed in this article, there are simple steps you can take to find and use negative keywords to optimize your PPC campaigns:

  1. Brainstorm a negative keyword list through research.
  2. Add your negative keywords to Google Ads, and apply them at either the ad group or campaign level.
  3. Continuously review and build out your negative keyword list.

Do you have any questions about using negative keywords? Let us know in the comments section below!

3 Tips for Finding Your Affiliate Audience

Affiliate marketing can be a major source of revenue. However, if you’re not targeting the right audience, it can also become inefficient. Spending hours promoting your offers to people who aren’t interested will likely result in disappointing conversion rates.

On the other hand, knowing who to target with your promotions and what they want helps you create and deliver content they find valuable. By establishing your affiliate audience, you’ll be able to focus your marketing efforts on those most likely to lead to conversions.

In this article, we’ll discuss why it’s important to establish a clear affiliate marketing target audience. After that, we’ll give you some tips for finding and defining yours. Let’s get started!

Why It’s Important to Establish a Clear Target Audience for Your Affiliate Marketing

It’s rare to find a product or service that can appeal to anyone. There’s always a specific end-user your affiliate offer is best suited to. Trying to promote an item to someone who doesn’t need it is usually a waste of time and marketing dollars.

For your content to be valuable, it needs to be relevant. That’s why the majority of marketers across the globe are turning to targeted ads. This strategy is more cost-effective than generalized marketing tactics.

Establishing a clear target audience enables you to seek out information to better understand your prospects. Learning their demographics, behavior patterns, and interests can help you better gear your content towards them.

This strategy can also give you a competitive advantage. More than 70 percent of marketers don’t incorporate behavioral data when targeting customers. If you’re using this strategy, you’ll be working more efficiently than many of your competitors.

Identifying your target audience doesn’t put restrictions on who can view or purchase your products. However, it does make sure that the people most likely to convert are seeing your promotional content, and have the chance to make purchases.

3 Tips for Finding Your Affiliate Audience

Finding and targeting your affiliate audience enables you to develop an effective strategy for creating content that will drive leads and boost conversions. Here are three tips that can help.

1. Create Customer Profiles

A smart place to start when trying to find your affiliate audience is by looking at your current customer base. This can help you create profiles to better understand how they – and your potential leads – think and behave.

There are a number of ways to compile customer data. For example, you can use Google Analytics to monitor your website’s user demographics:

The Google Analytics home page.

Important demographics to pay attention to include age, gender, geographical location, and income level. You can also use social media analytics to gain insight into your current followers’ psychographics (meaning their interests, values, and lifestyle).

Once you’ve gathered this information, you can construct one or more customer profiles or ‘personas’. This process essentially involves creating characters to represent different segments of your audience.

Your profiles should include the demographics mentioned above, as well as humanizing details such as a fictional name, a specific career title, and even other hobbies and interests. Some personas include images to help put a face to the data. The idea is to try to see through your audience’s eyes, to understand how they view your brand.

2. Identify Your Target Audience’s Pain Points

To help your affiliate promotions succeed, you should seek to solve or address your target customers’ specific issues, also known as ‘pain points’. Once you know the kind of problems they face, you can tailor your affiliate content to provide solutions.

One method of doing this is by asking your customers directly by conducting surveys. There are free tools available that make creating surveys quick and easy, such as SurveyMonkey and Google Forms:

The Google Forms page.

Another way to discover your target audience’s pain points is through ‘social listening’. This technique involves monitoring social media channels to see what customers are saying about a certain brand or product, and noting their questions and complaints.

There are many social media management services you can use to track mentions of your brand. For example, you can use Sprout Social or HootSuite to monitor what people are saying about your products and services. You can also scan blog comments and forums.

Social listening can help you tune in to the things your customers do and don’t like about your brand. You can then adapt your products and services, as well as the way you present them online, to make them more appealing.

3. Evaluate Your Competition

To find your affiliate audience, it’s helpful to do some research on your competitors. A free tool you can use for this is BuzzSumo:

The BuzzSumo home page.

BuzzSumo shows you questions people are asking about certain topics. You can also see what kind of content from your competitors gets the most engagement, and on which platforms.

The purpose of checking out your competitors isn’t to copy their strategies. Rather, it enables you to identify any customer pain points they may be overlooking, as well as potentially profitable marketing channels they’re ignoring.

Take some time to compare their content, social media pages, and blog posts with your own. Finding ways you can fill in gaps your competitors have left open can help you discover additional affiliate audiences to target.


Your affiliate marketing promotions won’t be effective unless they’re geared toward the right customers. By establishing a clear target audience, you can create content that is more likely to lead to conversions.

As we covered in this article, there are a few strategies you can use for finding and defining your target audience, including:

  1. Creating customer profiles based on your existing audience and analytics.
  2. Identifying your customers’ pain points through social listening and surveys.
  3. Evaluating your competition to look for any niche markets they may be overlooking.

Do you have any questions about finding the right affiliate audience? Let us know in the comments section below!

3 Ways to Make Your Affiliate Marketing Mobile Friendly

Thanks to the rapid proliferation of mobile devices, the marketing landscape is undergoing massive transformations. With mobile becoming a more dominant source of traffic than desktop, it’s time to adapt your affiliate marketing strategy if you want it to continue to succeed.

Fortunately, new trends in social media and other platforms have made it easier than ever for affiliate programs and marketers to shift their strategies to match the new landscape. Plus, many of these changes are easy to implement.

In this article, we’ll discuss the importance of making your affiliate marketing mobile friendly. Then we’ll offer some tips on how to do it. Let’s get started!

The Importance of Mobile-Friendly Affiliate Marketing

Research shows that on average, U.S. adults spend over three hours on their mobile devices each day. Mobile app usage accounts for more than 90 percent of this time on smartphones and 77 percent on tablets.

These numbers are staggering, but they also make sense. Our mobile devices enable us to stay connected to the world. They’re our source of information and entertainment, and in some cases can even help us improve our productivity.

Between playing games, browsing social media, checking emails, and using other apps, there’s a lot we can do on our mobile devices. Making sure your affiliate marketing content is mobile friendly can help you take advantage of all the time your audience spends on their smartphones.

3 Ways to Make Your Affiliate Marketing Mobile Friendly

With your target audience practically glued to their mobile devices, you have a prime opportunity to tailor your promotions to increase reach and engagement. Here are three tactics to consider.

1. Use Social Media to Create Targeted Ads

According to Global Web Index (GWI), digital shoppers spend an average of two hours and 26 minutes per day on social networks. Social media apps – especially Facebook and Instagram – account for a large portion of that time.

Therefore, it makes sense why social content would be part of your mobile-friendly affiliate marketing strategy. Being active on social channels and promoting your products and services via influencers can help boost both brand awareness and engagement:

An example of an Instagram post with affiliate links.

Gaining visibility on social media also enables you to build credibility with your target audience. Endorsements from affiliates, as well as valuable content on your own profiles, can demonstrate your authority in your industry:

An example of an Instagram post on photography equipment.

GWI also found that 28 percent of internet users agree that ads help them discover new products. On a global level, social media ads are ranked as the fourth most popular choice for brand discovery:

Targeted ads on Facebook.

When using social media for your affiliate marketing, it’s also wise to explore targeted ads. This strategy can make it easier to get your content in front of the people who are most likely to purchase your products or services.

2. Customize and Shorten Links for More Visual Appeal

Part of making your affiliate marketing mobile friendly is ensuring that your content is optimized for smaller screens. One way to do that is by making sure you have a responsive website that automatically translates across devices.

Another technique is to use customized and shortened links. When sharing content or posting on social media, it’s important to make the most of the limited space you have. Bulky links are not only unattractive but also waste space. On the other hand, shortened links are more user friendly.

A handy tool for this task is Pretty Links, a plugin that enables you to create shortened, branded links for your WordPress site. These can help build brand awareness by incorporating your name into each URL:

A short link in a Tweet from the Economist.

Long links look cluttered and can be an eyesore, especially for mobile users on small screens. They can also sometimes appear untrustworthy. Shortened, branded links are aesthetically pleasing and tell the reader where you’re leading them, which can help put their minds at ease and even boost conversions.

3. Create YouTube Videos to Promote Products and Services

Video marketing has become increasingly popular over the years. Incorporating videos in your affiliate marketing strategy is an effective way to diversify your content and grow your audience. One of the best platforms for this is YouTube.

YouTube was the most downloaded iOS app of 2018. It has over two billion monthly active users, who watch a total of one billion hours of content per day. Approximately 70 percent of that watch time comes from mobile devices.

Research also found that YouTube mobile ads are effective at capturing viewers’ attention over 80 percent of the time. This means that investing in YouTube ads could prove to be a cost-effective means of spreading awareness of your brand.

In addition to ads, original video content is also a smart way to get eyes on your products or services. Product reviews or how-to tutorials are especially useful.

For example, if you want to promote your makeup products, you or an affiliate can use them to create a tutorial video:

An example of a video tutorial on YouTube.

You’ll then be able to drive traffic to your landing pages by adding links to individual products in the video’s description. Viewers who are interested in certain items will have convenient access to more information, and you’ll have another channel for directing leads to your site:

The description for a YouTube makeup tutorial video.

You can also add affiliate links as an annotation in the video itself (also called an overlay). Both methods enable you to redirect traffic to your landing pages.


Today’s consumers are spending an increasing amount of time on their smartphones. Affiliate programs and marketers who fail to adapt to this rising trend will likely be left behind.

As we discussed in this article, there are several techniques you can use to make your affiliate promotions more mobile friendly, including:

  1. Using social media to share information about products and services as well as to create targeted ads.
  2. Customizing and shortening links to make them seem more appealing and trustworthy.
  3. Creating YouTube ads and original videos with affiliate links in the descriptions.

Do you have any questions about mobile-friendly affiliate marketing? Let us know in the comments section below!

How to Create Content That Converts for Your Affiliate Marketing Campaign

Affiliate marketing is a useful strategy for increasing brand awareness, generating passive income, and growing your audience. However, it can feel discouraging if your campaigns aren’t converting the way you’d hoped.

If that’s the case, it may be time to take a look at your campaign’s written and visual content. Creating a sound content strategy and utilizing key tools can help increase sales and generate more revenue.

In this article, we’ll explain the importance of producing quality content for your affiliate marketing campaign. Then, we’ll outline a number of ideas to help you craft useful and interesting posts, ads, and other elements that can convert your audience. Let’s get started!

The Importance of Quality Content for Affiliate Marketing Campaigns

Affiliate marketing makes up 15 percent of all digital media advertising revenue. It also generates between 15 and 30 percent of total sales for advertisers, so taking the time to get your campaign’s content right can lead to huge payoffs.

As the saying goes, content is king. However, writing careless, sloppy text stuffed with links isn’t enough to convert visitors into customers. The success of affiliate marketing campaigns hinges on carefully crafting intentional content on a consistent basis.

As an affiliate marketer, one of your responsibilities is to educate your audience to help promote certain products. The most effective way to do that is by earning their trust through well-written content that is valuable, unique, and relevant.

This will also help your site perform better in search engines. Google and similar platforms are vital for acquiring organic traffic for your affiliate website. Providing meaningful material to your readers can help keep them engaged and will ideally lead to more sales.

How to Create Content That Converts for Your Affiliate Marketing Campaign (5 Key Tips)

There are many factors that influence how well your content goes over with leads. Below are a few ways to improve the quality of your campaign to increase conversions.

1. Make Your Content Mobile Friendly

For users to engage with your content, it’s important to make sure they can access it from any device. Today, that means making your content mobile friendly.

Mobile devices now account for over 50 percent of affiliate-referred traffic. Failing to optimize for mobile will likely mean missing out on potential conversions.

When it comes to WordPress, the first step to making your content mobile friendly is choosing the right theme. A responsive design can help ensure that the content on your affiliate site automatically translates to mobile screens.

You can start your search in the WordPress Theme Directory:

Searching for responsive themes in the WordPress Directory.

It’s also wise to visit your site from your own mobile device, to see it from your users’ perspective. The mobile version of your website should include scannable text, large clickable buttons, and quick loading times.

2. Include Videos and Other Media

Another way to create content that converts is to incorporate original videos, high-quality images, and other media. Research has found that 44 percent of consumers watch at least five videos per day online, making this medium a ripe opportunity for conversions.

The same research found that 70 percent of people frequently go to the publisher’s website once they’re done watching the video. Plus, 60 percent of participants said they often visit the publisher’s social pages as well.

To make your content more meaningful to your audience, consider creating and embedding YouTube videos that are relevant to your topics:

An example of a video tutorial.

Embedding videos on landing pages alone has been found to increase conversion rates by as much as 80 percent.

Some of the best types of videos you can include in affiliate marketing campaigns are tutorials. For example, you could create an instructional video on how to use a product that affiliates can share with leads. Another option is to enable marketers to create their own video reviews.

3. Use Banners and Links to Drive Traffic

Creating eye-catching banners is an effective alternative to text-based ads in affiliate marketing campaigns. Users tend to process visual data faster than text-based data, so banners may inspire more of them to click through and convert.

There are a handful of tools you can use to create banner ads, such as Canva, Fotor, and Pixlr. Remember, it’s best to keep your banners as simple and direct as possible. Each needs just five main elements:

  • A background image
  • An attention-grabbing title
  • Textual information
  • Your logo
  • A prominent Call to Action (CTA)

Using our Affiliate Royale Links & Banners feature makes it easy to create ads and personalized URL links for affiliate campaigns. Once you’ve installed the plugin, navigate to Affiliate Royale in the back end of your WordPress site and select Links & Banners.

Under the Link Type drop-down menu, select Banner:

Adding a Banner from the Affiliate Royal plugin.

Next, enter the Target URL and a unique Slug. By clicking on Choose, you can upload your banner’s image file. When you’re finished, select Update Links & Banners to publish your ad.

4. Follow Search Engine Optimization (SEO) Best Practices

For affiliate marketing campaigns, bringing in organic traffic is key to landing conversions. An efficient way to do this is by improving your site’s search engine rankings via Search Engine Optimization (SEO).

One of the most important aspects of creating SEO-friendly content is choosing the right keywords for your niche. Using tools such as SEMRush or Google Keyword Planner can help you narrow down a list of keywords that are relevant to your target audience:

The Google Keyword Planner tool.

Once you have your keywords, you can use WordPress plugins such as Yoast SEO to help your content rank for those search terms. Yoast enables you to see which elements of your content need improvements right in the WordPress editor:

The Yoast SEO plugin for WordPress.

However, it’s important to remember that you aren’t just writing for search engines. Your content also needs to be relevant and valuable to your audience. Aim to solve specific problems readers may have, and link to relevant, trustworthy sources.

5. Instill a Sense of Urgency in Your Users

To create content that converts, it’s helpful to instill a sense of urgency in your readers that makes them eager to buy into your campaign. There are a variety of ways to achieve this effect.

Using coupons and limited-time offers in your promotions is an effective way to grab users’ attention and encourage them to act immediately. In this same vein, using the word ‘free’ can elicit a quick response and help make your users feel like they’re getting a deal.

One of the best strategies for boosting conversions is through powerful CTAs. Using prominent buttons or links, you can let your audience know exactly what you want them to do and make it easy for them to do it.

By creating attention-grabbing, prominently-placed CTAs, you increase the chances of getting an immediate response:

An example of a prominently displayed CTA button on Ipsy.

Consider using contrasting colors to make your CTA stand out against your site’s background. It’s also wise to understand the eye-tracking patterns of web users, to help you determine the ideal location for each CTA.


The success of your affiliate marketing campaigns relies heavily on the quality of the content you produce. Fortunately, there are simple steps you can take to create top-notch posts, ads, and other content that lead to conversions.

These include:

  1. Making your website mobile friendly
  2. Incorporating videos and high-quality images
  3. Creating custom links and banner ads with Affiliate Royale
  4. Following SEO best practices
  5. Instilling a sense of urgency to drive action from your audience

Do you have any questions about creating content for your affiliate marketing campaign? Let us know in the comments section below!

How to Find Keywords for Your Affiliate Marketing Campaign (4 Tips)

Affiliate programs are one of the best methods for monetizing your website. However, their success is highly dependent on careful Search Engine Optimization (SEO). The keywords you choose, as well as the quality of your content, significantly influence where you rank in organic search engine results.

With so many keywords to choose from, however, identifying and implementing the best ones can be difficult. You’ll need to have a strategic approach to finding and using keywords. Conducting keyword research is the perfect way to get started, since it can help you improve the Return on Investment (ROI) for your affiliate marketing campaigns.

In this article, we’ll discuss how to find effective keywords, and introduce a handful of useful tools you can use. Let’s get started!

The Importance of Keywords for Affiliate Marketers

If you want to drive traffic to your affiliate marketing campaign, you need to focus on keywords. They play an important role in how well your content ranks in search engine results. Choosing keywords can be tricky, however. To locate quality keywords, you’ll need to find ones that have high search volume in your niche.

For example, let’s say you’re selling dog leashes. Obviously, you want to be found for the query “dog leash”. However, that’s a broad search term that is also highly competitive. As you’ll see below, Google produces around 263 million results for that phrase:

A Google search for "dog leash".

This is where long-tail keywords come in. Long-tail keywords are typically between three and six words in length, and represent more specific search phrases. For example, a quality long-tail keyword could be: “retractable leash for a large dog.” That one change produces significantly fewer results by narrowing the topic down.

Long-tail keywords are particularly relevant for affiliate marketing, because they focus on buyer intent. The closer a person is to buying, the more specific their search phrases tend to be. Long-tail keywords typically have less competition and search volume. However, the people searching for them are more relevant to your focus niche, and more likely to convert into sales.

How to Find Keywords for Your Affiliate Marketing Campaign (4 Tips)

Now that you understand why it’s important to be strategic about the keywords you use, let’s learn how to find the right ones!

1. Choose a Specific Niche Focus

The niche for your affiliate marketing campaign determines who you’ll be marketing to. Typically, it’s a subgroup of a larger marketing category. For example, golf is a niche in the sports industry.

Naturally, the niche you choose also determines what products and services you’ll be selling. So it helps to pick something you are knowledgeable about and interested in. You also want to find a niche that will be profitable. The goal is to find a balance between a niche with monetization potential and one that is specific to your expertise.

To settle on the right niche, brainstorm a list of markets that align with your skills and interests. Then, you’ll need to identify the ones you think have enough selling potential. Ask yourself: What problems do people have that your knowledge could help solve? You can also try using solutions like MindMup’s free mind mapping tool to spark some ideas:

The MindMup tool home page.

This particular tool will help you visually build out ideas for niches from an initial topic:

A mind map about dog products.

Once you narrow down your niche ideas, you can search for potential products using a site like ClickBank. This will help you figure out how profitable they might be in an affiliate marketing campaign.

2. Use Google Keyword Planner

After you choose a niche, it’s time to figure out which keywords to target. Google Keyword Planner is a research tool designed to help you discover the terms that are most relevant for your campaign. It offers insight into the frequency of keywords, as well as their competition. The goal is to target keywords with high monthly searches but low competition.

To use Keyword Planner, you will need to set up a Google Ads account. It’s important to note that you do not need to have an active Ad Campaign running, however. Once you are in your Google Ads account, click on Tools in the menu bar, and then select Keyword Planner:

The Google Keyword Planner tool.

You’ll be presented with two options. Choose Get search volume and forecasts:

Search options in Google Keyword Planner.

Then, enter a list of keyword ideas for your niche products, and click on Get Started. This will bring you to a page that displays insights about each related term’s volume, competition, clicks, impressions, etc:

Keyword results in Google Keyword Planner.

The longer the list of keywords you provide, the more comprehensive your results will be. Some of this information is geared toward marketers using Pay-Per-Click advertising, and may not be relevant to your affiliate campaigns. However, it’s useful to learn how certain keywords perform when compared to others.

3. Conduct a Keyword Analysis

Understanding the competitive landscape of certain keywords is vital to choosing the right phrases for your campaigns. Search terms that are highly competitive, while profitable, can also be difficult to rank for.

This is why focusing on long-tail keywords is especially beneficial for affiliate marketing. Ubersuggest is a free keyword research and suggestion tool created by Neil Patel, which can help identify keyword competition. It also makes it easier to form a list of keywords based on what’s working for your competitors:

The Ubersuggest home page.

Once you type in your long-tail keyword and select Search, you’ll be presented with an analysis page. You can see related keywords and how they compare, as well as examples of how the top-performing sites with that keyword used it. You can also toggle the filter button to further customize your search, by including or excluding certain words and eliminating specific metrics:

Keywords analysis results on Ubersuggest.

There is also a Content Ideas section that lists some of the top-performing pages for each keyword. This can help give you a jump-start on your content creation strategy and topics.

4. Search Amazon

Amazon is a giant when it comes to online selling and affiliate marketing. It’s also a great place to do some keyword research. Use the search bar to type in your potential product or keyword, and see what auto-fill suggestions are presented:

A list of dog-related products on Amazon.

Next, check out the categories included in your niche to see what some of the highest-selling products are. Then ask yourself a few questions, such as:

  • What keywords are the sellers using in the product titles?
  • What kind of keywords are included as links and in the product descriptions?

Not only can Amazon be a useful resource to help you figure out what products to sell; it can also be handy for finding the terms and phrases that encourage conversions.


For your affiliate campaigns to be successful, you’ll need to spend time researching and developing a strategy for keyword usage. Using the right keywords can improve your SEO rankings, help attract the right audience, and lead to more sales.

There are plenty of ways you can find keywords for your affiliate marketing campaigns, including:

  1. Choosing a specific niche to focus on that has monetization potential.
  2. Using Google Keyword Planner to identify keyword values and trends.
  3. Conducting keyword and competitor analysis with tools like Ubersuggest.
  4. Searching Amazon for high-selling products and popular search terms.

What methods or tools have you found useful when finding keywords for affiliate marketing campaigns? Let us know in the comments section below!

How You Can Use Product Reviews to Boost Conversions

Selling affiliate products, while a great source of income, can also be challenging in today’s crowded online space. In particular, one area many affiliate marketers struggle with is converting products into sales.

Product reviews are an effective yet often-overlooked type of content that affiliate marketers can use to boost conversions. In fact, studies show that as many as 93% of shoppers say online reviews influence their purchasing decisions. When done correctly, product reviews can help your audience make educated and well-informed buying decisions that, in turn, increase conversion rates.

In this article, we’ll discuss how you can use product reviews to boost conversions. Then we’ll provide some helpful tips for how to create quality product reviews. Let’s get started!

How Product Reviews Can Boost Conversions for Affiliates

Product reviews give you the opportunity to build trust with your audience, and position your brand as a credible authority. In fact, research has found that 91% of consumers trust online reviews just as much as they do personal recommendations.

An example of a product review.

Thorough and well-written product reviews enable you to provide customers with in-depth information that facilitates informed purchasing decisions. Offering specific details about an item gives users the information they need to determine whether it’s what they are looking for and if it is likely to meet their unique needs.

Product reviews can help to boost your search rankings as well. Google is constantly changing its algorithms, but one thing it always considers is how original your content is. Websites that provide unique, informative, and helpful content are often considered more valuable. Online reviews are a perfect example of that type of content.

4 Tips For Creating Quality Product Reviews

Now that you understand the importance of using product reviews to boost conversions, it’s time to learn how to create them. Here are four tips to get you started.

1. Use Images/Videos

Anyone who has purchased something online knows that what you get doesn’t always match your expectations. Using images and videos in your product reviews is an effective way to show visitors what the products look like in real life. This offers a more realistic view of what they can expect.

Seeing or watching someone use a product helps readers visually connect with it, and get a sense for how it would work for them. It’s also a smart idea to create your own original images, rather than using stock photos you find elsewhere (or on the original seller’s site). After all, most customers are more likely to trust a third party than the brand itself.

When including images in your product review, make sure they are high quality. It’s also smart to include multiple pictures to show different angles and use cases. Depending on the type of product you are reviewing, recording a video can also be helpful to demonstrate what other buyers can expect.

2. Make Reviews Scannable and Visually Appealing

As a general rule, people will be more inclined to read your review if it is formatted in a way that is easy to scan and digest. This means using multiple paragraphs to organize your thoughts, and including lists, graphics, and charts where applicable to break up the text.

Successful product reviews frequently incorporate a rating or metric system that informs viewers about how the review’s results were determined. For lengthy product reviews, it’s also helpful to include a summary box at the end that highlights the main takeaway points:

Example of a summary box in a product review.

Take a look at this example of a well-formatted product review:

An example of a product review with details.

In addition to including an image of the dress on to show how it fits, the review is easy to scan. It provides enough information in a concise manner for the reader to understand how the reviewer feels about the product, as well as some supporting details that add context to the review.

3. Be Thorough, Descriptive, and Specific

When it comes to writing quality product reviews that boost conversions, the more specific you can be, the better. Using unique and descriptive language will give the reader a better sense for what the product is like to use.

Don’t be afraid to include any cons or drawbacks of the item. The more honest you are in your reviews, the most likely customers are to trust you. This also shows that you are not overly biased towards the brand, and are instead giving your honest opinions.

In addition, consider what questions or concerns a person may have before buying the product, and aim to answer or address those points in your product review. A quality review is one that leaves the reader with few if any unanswered questions about the item.

Finally, adding some backstory and personal details to your review can help to humanize it and make it more relatable. Explain what pain points the product helped alleviate, for example, and discuss any surprising uses or benefits. This is a great way to make your review stand out and feel less generic.

4. Link Strategically

Link building is an important aspect of SEO, and when done right can help your reviews rank higher in search results. Product reviews offer an organic opportunity for affiliate marketers to link to specific product pages.

To help customers who are close to buying make a decision, it’s important to include links strategically within your review. That way, visitors are able to easily navigate to the product purchasing page.

In addition, it’s best to use attractive buttons for your affiliate links that stand out and are conveniently placed. It’s also a good idea to include links to reviews of similar products. Just make sure you are transparent about the use of affiliate links.

Using our Affiliate Royale plugin for your WordPress site enables you to seamlessly track link click-throughs:

Link tracking results in Affiliate Royale.

Measuring the performance of your reviews’ links is an excellent way to improve conversions over time.


As an affiliate blogger or marketer, the success of your business hinges on creating quality content. Product reviews can help boost conversions by increasing trust with your audience, improving SEO rankings, and helping readers make informed buying decisions.

As we covered in this article, there are many ways you can create effective product reviews, including:

  1. Using high-quality images, videos, and other media.
  2. Making reviews visible and interactive, so users can rate and respond to them.
  3. Writing reviews that are thorough, detailed, and specific, which outline the advantages and drawbacks of the items.
  4. Strategically using affiliate links, and tracking the results.

Do you have any questions about how Affiliate Royale can help you create better product reviews? Let us know in the comments section below!

5 Tips to Become a Social Media Influencer in Your Niche

Becoming a social media influencer can be an effective way to grow your revenue and brand exposure. However, with so many important factors to consider, it can be tough to know how to kick off your influencer marketing career. 

Once you’ve discovered your niche, developing your content strategy and growing your network of followers are key. Following a few vital steps to become a social media influencer can help you achieve these goals while also boosting your income. 

In this article, we’ll begin by talking about what an influencer is and why you may want to become one. Then we’ll go over several tips to help your business gain influencer status in your niche. Let’s get to it!

An Introduction to Social Media Influencers

When it comes to getting advice or recommendations on which product to buy, many no longer trust celebrity endorsements. Consumers these days are more likely to seek advice from those they perceive as credible peers than from the wealthy and famous.

That’s where social media influencers come in. These low-key marketers are often ordinary people who promote brands to their followers:

A YouTube video from influencer Ingrid Nilsen.

While many have large audiences on one or more platforms, that’s not necessarily a prerequisite. What’s most important is that influencers provide know-how and transparency. When they share information, their followers value and trust what they have to say. This can make them highly effective at driving conversions when they make recommendations.

Why It’s Worthwhile to Pursue Influencer Status

There are many reasons you may want to become an influencer. For instance, brand deals with other companies can be an additional source of revenue on top of the income from your own products and services.

Additionally, influencers can have a profound impact on their followers’ decision making. In fact, they are now one of the most effective and trusted sources for driving conversions.

Part of becoming an influencer is building up and connecting with your audience. This is also important for promoting your own business. In addition to promoting other brands, you can draw attention to your own:

The Huda Beauty Instagram account, which promotes Huda Kattan's own makeup line in addition to other products.

However, influencers do face some challenges, including an increasingly competitive field. They also have to keep up with influencer marketing trends. Plus, it’s crucial to be very careful which products you endorse so you don’t lose your followers’ trust.

How to Become an Influencer in Your Niche (5 Key Tips)

With persistence and hard work, you can become an influencer in your field and boost your revenue and visibility. Here are some tips to get you started.

1. Choose Your Social Media Channels

When launching your influencer career, the first thing you’ll need to do is develop a strong presence on the internet. The best way to start this task is to decide which social media channels are best for your kind of content. Depending on your niche, certain platforms may be better than others.

For example, millennials prefer Instagram and Snapchat over most other networks. If your topics are more business-oriented, however, LinkedIn may be a more effective choice. The important thing is that you pick a platform your audience uses regularly:

An Instagram post from photographer and influencer Chris Burkard.

You may also want to keep in mind the type of content you’re most capable of producing. Facebook supports multiple media types including text, images, and video, while other platforms are more specialized. For instance, Instagram is image-based and YouTube focuses on videos.

2. Create a Content Strategy

Meaningful and valuable content that resonates with your audience is, perhaps, the most important thing you will need to become an influencer. Your posts should be unique and authentic enough to attract followers and to keep them coming back for more.

Quality content can also help attract brands, an essential part of being an influencer. Part of your content strategy will involve finding affiliate programs to participate in, and reaching out to other brands to see if they’re interested in working with you.

Depending on your niche and social media channels, the content you create as a part of said deals may be anything from blog posts to videos. You might also consider photos or even podcasts:

A post from Camila Coelho's Instagram account that shows her holding a rabbit.

Regardless, it helps to frame your content in a way that shows off your deep knowledge of your field but also incorporates a unique voice or style. Remember that part of the appeal of influencers is that they’re relatable and trustworthy.

3. Maintain Consistency

High-quality content delivered on a consistent basis is an effective way to keep your audience engaged. When they know new content is coming, it builds anticipation and helps followers remember to keep checking back to see what you’re up to.

It may also expand your reach, as regular posting leads to more content and more opportunities for followers to share your posts. Sometimes simply announcing what you are working on before you publish it can be enough to intrigue your audience:

Zach King's YouTube account, with a video promoting his upcoming book.

You can even create a weekly or monthly series to hook your audience. However you decide to pull them in, writing out a schedule for yourself – on paper or digitally – can help you to maintain regular posting.

4. Build Your Community

Part of being an influencer is being a peer in your community. This means you’re not just posting content from the sidelines. You’re also responding to comments and answering questions:

A comment on a YouTube video with a reply from influencer Meghan Rienks.

As your platform grows, you may not be able to respond to every single comment. However, it’s important to retain an active presence on your accounts. As a rule of thumb, you can make a point to reply to at least three comments or questions on each post.

You can also invite followers to participate in forums, groups, and fan pages. If you create content on multiple platforms, it’s also wise to encourage your audience to follow you on other channels as well.

5. Grow and Draw Attention to Your Work

In addition to maintaining your audience, it’s important to continue growing it as well. Quality content will attract new followers, but first, they have to find it. This is why it’s necessary to promote your work.

Practicing Search Engine Optimization (SEO) for social media should be a priority. Make sure you’re using keywords and tags strategically to gain more prominence.

If you’re active on multiple platforms, cross-promoting can help increase visibility for your posts. Especially if there are followers who only use one social media site, making sure to share content across all channels is key:

A Tweet from Louis Cole promoting a new video on his YouTube channel.

It can also be beneficial to leave comments or ‘like’ posts from other influencers in your industry. Their followers may take notice and check out your platforms as well.


It may take months of patience and hard work to see results from your efforts to become a social media influencer. However, if you keep with it, create quality content, and make personal connections with your followers, success as an influencer is in reach. 

Here are some tips to help you get started:

  1. Choose your social media channels.
  2. Create a content strategy.
  3. Maintain consistency. 
  4. Build your community.
  5. Grow and draw attention to your work.

Do you have any questions about how to become a social media influencer in your niche? Ask away in the comments section below!

How to Use Coupons in Your Affiliate Marketing Strategy

Running a successful affiliate marketing campaign sounds very tempting. After all, who wouldn’t want to make money in their sleep? However, managing an affiliate website isn’t as simple as it might sound. It requires time, dedication, and most importantly, marketing strategies that work. 

To improve your chances for success, you can leverage the power of coupon discounts. This affiliate marketing strategy provides an immediate incentive for your customers, and when employed effectively, can have a higher-than-average conversion rate. 

In this post, we’ll discuss the importance of effective marketing strategies for your affiliate campaign. Then we’ll talk about the power of coupon discounts, and offer some tips for creating quality deals. Let’s get to it!

Why Coupons Can Be a Valuable Part of Your Affiliate Marketing Strategy

If you can save someone time and money, they’re a lot more likely to keep coming back. Marketing strategies that accomplish either of these things are often the most effective. This is why coupons can be a successful strategy. They save people money, which provides real and quantitative value.

A lot of shoppers search for coupons when they’re ready to make a purchase. They may have their virtual carts loaded up, but before they submit their credit card info, they do a quick check to see if there are any coupons out there to help them save money on their purchases.

At this point, they are likely to buy the products either way. If they can find a coupon, however, they’ll be happy to use it. If that coupon is from your affiliate site, you’ve made a commission.

That’s why this strategy can be so profitable. When you attract people to your affiliate site before they buy, the resulting conversion rates can be quite high. According to WikiBuy, for example, 90% of consumers use coupons in some way during the buying process.

What’s more, coupons are an enticement to try out new products and services. Many people are reluctant to purchase something they’ve heard little about or that seems expensive. When you offer them a discount, they are more likely to take a chance.

4 Tips for Creating Quality Coupons

Digital coupon redemption is projected to rise by 94% by 2022. Harnessing this marketing method now is a smart way to boost conversions on your affiliate marketing site. With that in mind, here are some tips to help you create coupons that drive sales.

1. Use a Simple Graphic

When someone sees your coupon, you want them to immediately understand what it is. If it’s overly complex, with an image that is too busy, they might skip it and move on to something else. You have about seven seconds to capture people’s attention on the internet, and for coupons this can be even less.

Therefore, it’s best to use a clear and simple graphic to draw people’s eyes to your coupon:

Use a simple graphic to entice customers to click your coupon.

This can include a unique design or a logo. The important thing is to pique customers’ interest in your coupon. From there, you can offer them more enticing information.

2. Add a Positive Description

Now that you’ve grabbed your audience’s attention with your graphic, you can offer them a little more information. If the description provides further reason to use the coupon and try the product in question, you’re much more likely to convert:

Add a positive description to your coupon.

Tell the potential customer about the product here, and outline its key features. You can mention its ease of use, what it’s used for, and how it solves a problem for the customer. Your goal is to make the product’s (and the coupon’s) value clear.

3. Link to a Landing Page

A well-designed landing page can go a long way towards encouraging people to use your coupons. An effective page offers both a focused message and a powerful Call to Action (CTA):

Link your coupons to a landing page.

It may help to think of this landing page as an expanded version of your coupon. It can include a lot of the same elements, and provide additional information about the product.

This is also where you can include a clear CTA. Reiterating your coupon offer and providing a button or link that stands out encourages potential customers to click and convert.

4. Get Users Involved

Another thing you can do to bump up the quality of your coupon promotions is to offer social options. The more involved users are, the more likely they are to engage with your coupons:

Improve your coupons with social options.

For example, you can invite your audience to comment on or rate the product. You can also ask them to join a community forum, or check out related social media pages.

Using Coupons Alongside Other Affiliate Marketing Strategies

How you go about implementing your quality coupons is another key aspect you’ll want to consider. If you’re not careful, your coupons may come across as spammy and turn customers away.

To avoid this, you may wish to set up an exclusive coupon site for those searching for discounts for their purchases. However, keep in mind that the most successful sites provide additional value beyond simply saving customers money.

Instead, those sites focus on creating value with information that’s related to the products they promote. For example, you can include your coupons in blog posts or how-to guides. However you incorporate coupons into your affiliate marketing efforts, offering quality content is the best way to improve their performance.


Running an affiliate site isn’t as easy as it sounds, but creating coupons may help improve your odds for success. Coupons not only offer immediate value to potential customers, but also have a naturally high conversion rate. 

Some tips for creating quality coupons include:

  1. Use a simple graphic.
  2. Add a positive description.
  3. Link to a landing page.
  4. Get users involved.

Do you have any questions about using coupons in your affiliate marketing campaign? Please feel free to ask in the comments section below!

How to Choose the Right Keywords for Optimizing Your Website’s Content

You’ve written some quality content for your website, and now you want people to see it. You know that if they do, they’ll find it helpful, and it will likely increase traffic to your site. However, that won’t happen if no one knows your site exists.

Keywords are vital to getting your content noticed. Choosing effective keywords can help your work connect with your target audience. When woven into an engaging and well-written piece, they can also help your content rank more highly in search engines. 

In this article, we will talk about why keywords are important to driving traffic towards your website’s content. We’ll then offer some tips for selecting the right keywords and using them effectively. Let’s get to it!

Why Keywords are Vital to Getting Your Content Noticed

Keywords or keyword phrases are what people type into search engines when they are looking for information. This is how people find content, but how can you make sure they are running across your content?

Screenshot of Google Search predictions for "how to tie".

You can help your audience locate your pages by using keywords strategically. Once you’ve identified what people are typing into search engines when they’re looking for the kind of information you’re providing, you can tailor your articles to match these terms. 

It’s important to understand that when we are talking about keywords, we are also talking about keyword phrases, or ‘long-tail keywords‘. A search for a single word can result in very different content than a search using a phrase or even a short sentence. 

For example, a search for “tie” brings up different search predictions than the above search for “how to tie”:

Screenshot of Google Search predictions for "tie".

This is an important distinction to consider, because it can help you to choose search terms that are a closer match to what your audience is already using. 

Of course, simply using keywords isn’t enough. Choosing the ones that are most effective are incorporating them strategically are vital Search Engine Optimization (SEO) practices.

How to Choose the Right Keywords for Optimizing Your Website’s Content (3 Key Tips)

Picking out the right keywords for your website’s content can be a difficult task. To ease the process, here are three key tips that can improve your odds of success.

1. Brainstorm Possible Keywords Based on Your Target Audience

To identify the best keywords to use in your content, you’ll first need to put yourself in the shoes of your target audience. Ask yourself: “If I wanted to find this kind of content, what would I type into Google?” 

For example, when we enter “how to choose keywords” into Google, we get the following predictions:

Screenshot of Google Search predictions for "how to choose keywords".

This gives us an idea of possible keyword phrases to focus on. For example, let’s say that our target audience is online marketing managers, many of whom will be familiar with the term SEO. This makes a keyword phrase such as “how to choose keywords for SEO” a strong possibility. 

It’s important to know who your target audience is, and to be specific about their characteristics and needs. If your content is about cars, simply using “cars” as a keyword is far too vague. If a particular article is about “how to choose the right car” or the “most popular cars”, using those keyword phrases will be a closer match to what your audience is looking for.

2. Use Keyword Research Tools

Once you’ve brainstormed some possible keyword phrases for your target audience, it’s important to do further research on them. Using keywords that are too popular may make it hard for your content to rank well against its competition. On the other hand, using keywords that are too obscure can mean that few people will ever stumble across your content. 

Therefore, it’s important to research the search volume and potential competition for any keywords you’re considering. One way to do this is with Google Trends:

The Google Trends home page.

This tool will help you see how many people are searching for a specific keyword phrase. If you enter a term, you’ll be shown a graph that displays the number of people who have searched for that keyword over time:

A Google Trends graph.

In addition, you’ll receive data on interest in that keyword, broken down by region and related topics. This information can be useful in helping you decide on the most effective keyword phrases to use.

3. Analyze Your Existing Content for Keyword Options

Finally, don’t forget to look through your existing content for keyword ideas. Your pages and posts may already contain keywords, which you can choose to emphasize more strongly.

When we search for “how to choose the right keywords for seo”, we get the following results:

Screenshot of search results for "how to choose the right keywords for seo".

As you can see, the top hit is an article with the same title as the search term. The other related articles all have similar titles. 

If you want your content to rank highly, your titles and descriptions need to explicitly state what each page or article is about. If you’ve been doing this, you may find that the best keywords for your articles are already in their titles. 

An effective keyword phrase may often make up the majority of your headline and meta title. When readers search using these terms, they will see your content and hopefully be enticed to click through. At this point, all you need to do is take those keywords from your titles, and include them throughout the rest of the content as well. 

How to Use Keywords Effectively 

Once you’ve established which keywords you’ll focus on, it’s important to optimize your content around them. In most cases, this is as simple as weaving your keywords into your posts and other website content.

However, you need to be careful about how you do this. Keywords should add value to your content, and should be organically woven into it (rather than forced in unnaturally). If you are finding it difficult to use a keyword phrase several times without the result sounding awkward, you may need to rethink your choice. 

In addition, don’t be tempted into using ‘black hat’ seo techniques such as keyword stuffing. Inserting too many highly-searchable keywords into your content can actually hurt your SEO. To achieve the right balance, it can help to pick up a plugin like Yoast SEO. This will help you add your key terms to the right places within your content, at an ideal frequency.


Using the right keywords can help your content rank highly in search results, and make it easier for your target audience to find it. This is one of the best ways to build a following for your website, and increase page views and even conversions.

For help choosing the right keywords, consider these three important tips:

  1. Brainstorm possible keywords based on your target audience.
  2. Use keyword research tools, such as Google Trends.
  3. Analyze your existing content for keyword options.

Do you have any questions about keywords or how to use them effectively? Do not hesitate to ask in the comments section below!