How You Can Use Product Reviews to Boost Conversions

Selling affiliate products, while a great source of income, can also be challenging in today’s crowded online space. In particular, one area many affiliate marketers struggle with is converting products into sales.

Product reviews are an effective yet often-overlooked type of content that affiliate marketers can use to boost conversions. In fact, studies show that as many as 93% of shoppers say online reviews influence their purchasing decisions. When done correctly, product reviews can help your audience make educated and well-informed buying decisions that, in turn, increase conversion rates.

In this article, we’ll discuss how you can use product reviews to boost conversions. Then we’ll provide some helpful tips for how to create quality product reviews. Let’s get started!

How Product Reviews Can Boost Conversions for Affiliates

Product reviews give you the opportunity to build trust with your audience, and position your brand as a credible authority. In fact, research has found that 91% of consumers trust online reviews just as much as they do personal recommendations.

An example of a product review.

Thorough and well-written product reviews enable you to provide customers with in-depth information that facilitates informed purchasing decisions. Offering specific details about an item gives users the information they need to determine whether it’s what they are looking for and if it is likely to meet their unique needs.

Product reviews can help to boost your search rankings as well. Google is constantly changing its algorithms, but one thing it always considers is how original your content is. Websites that provide unique, informative, and helpful content are often considered more valuable. Online reviews are a perfect example of that type of content.

4 Tips For Creating Quality Product Reviews

Now that you understand the importance of using product reviews to boost conversions, it’s time to learn how to create them. Here are four tips to get you started.

1. Use Images/Videos

Anyone who has purchased something online knows that what you get doesn’t always match your expectations. Using images and videos in your product reviews is an effective way to show visitors what the products look like in real life. This offers a more realistic view of what they can expect.

Seeing or watching someone use a product helps readers visually connect with it, and get a sense for how it would work for them. It’s also a smart idea to create your own original images, rather than using stock photos you find elsewhere (or on the original seller’s site). After all, most customers are more likely to trust a third party than the brand itself.

When including images in your product review, make sure they are high quality. It’s also smart to include multiple pictures to show different angles and use cases. Depending on the type of product you are reviewing, recording a video can also be helpful to demonstrate what other buyers can expect.

2. Make Reviews Scannable and Visually Appealing

As a general rule, people will be more inclined to read your review if it is formatted in a way that is easy to scan and digest. This means using multiple paragraphs to organize your thoughts, and including lists, graphics, and charts where applicable to break up the text.

Successful product reviews frequently incorporate a rating or metric system that informs viewers about how the review’s results were determined. For lengthy product reviews, it’s also helpful to include a summary box at the end that highlights the main takeaway points:

Example of a summary box in a product review.

Take a look at this example of a well-formatted product review:

An example of a product review with details.

In addition to including an image of the dress on to show how it fits, the review is easy to scan. It provides enough information in a concise manner for the reader to understand how the reviewer feels about the product, as well as some supporting details that add context to the review.

3. Be Thorough, Descriptive, and Specific

When it comes to writing quality product reviews that boost conversions, the more specific you can be, the better. Using unique and descriptive language will give the reader a better sense for what the product is like to use.

Don’t be afraid to include any cons or drawbacks of the item. The more honest you are in your reviews, the most likely customers are to trust you. This also shows that you are not overly biased towards the brand, and are instead giving your honest opinions.

In addition, consider what questions or concerns a person may have before buying the product, and aim to answer or address those points in your product review. A quality review is one that leaves the reader with few if any unanswered questions about the item.

Finally, adding some backstory and personal details to your review can help to humanize it and make it more relatable. Explain what pain points the product helped alleviate, for example, and discuss any surprising uses or benefits. This is a great way to make your review stand out and feel less generic.

4. Link Strategically

Link building is an important aspect of SEO, and when done right can help your reviews rank higher in search results. Product reviews offer an organic opportunity for affiliate marketers to link to specific product pages.

To help customers who are close to buying make a decision, it’s important to include links strategically within your review. That way, visitors are able to easily navigate to the product purchasing page.

In addition, it’s best to use attractive buttons for your affiliate links that stand out and are conveniently placed. It’s also a good idea to include links to reviews of similar products. Just make sure you are transparent about the use of affiliate links.

Using our Affiliate Royale plugin for your WordPress site enables you to seamlessly track link click-throughs:

Link tracking results in Affiliate Royale.

Measuring the performance of your reviews’ links is an excellent way to improve conversions over time.

Conclusion

As an affiliate blogger or marketer, the success of your business hinges on creating quality content. Product reviews can help boost conversions by increasing trust with your audience, improving SEO rankings, and helping readers make informed buying decisions.

As we covered in this article, there are many ways you can create effective product reviews, including:

  1. Using high-quality images, videos, and other media.
  2. Making reviews visible and interactive, so users can rate and respond to them.
  3. Writing reviews that are thorough, detailed, and specific, which outline the advantages and drawbacks of the items.
  4. Strategically using affiliate links, and tracking the results.

Do you have any questions about how Affiliate Royale can help you create better product reviews? Let us know in the comments section below!

5 Tips to Become a Social Media Influencer in Your Niche

Becoming a social media influencer can be an effective way to grow your revenue and brand exposure. However, with so many important factors to consider, it can be tough to know how to kick off your influencer marketing career. 

Once you’ve discovered your niche, developing your content strategy and growing your network of followers are key. Following a few vital steps to become a social media influencer can help you achieve these goals while also boosting your income. 

In this article, we’ll begin by talking about what an influencer is and why you may want to become one. Then we’ll go over several tips to help your business gain influencer status in your niche. Let’s get to it!

An Introduction to Social Media Influencers

When it comes to getting advice or recommendations on which product to buy, many no longer trust celebrity endorsements. Consumers these days are more likely to seek advice from those they perceive as credible peers than from the wealthy and famous.

That’s where social media influencers come in. These low-key marketers are often ordinary people who promote brands to their followers:

A YouTube video from influencer Ingrid Nilsen.

While many have large audiences on one or more platforms, that’s not necessarily a prerequisite. What’s most important is that influencers provide know-how and transparency. When they share information, their followers value and trust what they have to say. This can make them highly effective at driving conversions when they make recommendations.

Why It’s Worthwhile to Pursue Influencer Status

There are many reasons you may want to become an influencer. For instance, brand deals with other companies can be an additional source of revenue on top of the income from your own products and services.

Additionally, influencers can have a profound impact on their followers’ decision making. In fact, they are now one of the most effective and trusted sources for driving conversions.

Part of becoming an influencer is building up and connecting with your audience. This is also important for promoting your own business. In addition to promoting other brands, you can draw attention to your own:

The Huda Beauty Instagram account, which promotes Huda Kattan's own makeup line in addition to other products.

However, influencers do face some challenges, including an increasingly competitive field. They also have to keep up with influencer marketing trends. Plus, it’s crucial to be very careful which products you endorse so you don’t lose your followers’ trust.

How to Become an Influencer in Your Niche (5 Key Tips)

With persistence and hard work, you can become an influencer in your field and boost your revenue and visibility. Here are some tips to get you started.

1. Choose Your Social Media Channels

When launching your influencer career, the first thing you’ll need to do is develop a strong presence on the internet. The best way to start this task is to decide which social media channels are best for your kind of content. Depending on your niche, certain platforms may be better than others.

For example, millennials prefer Instagram and Snapchat over most other networks. If your topics are more business-oriented, however, LinkedIn may be a more effective choice. The important thing is that you pick a platform your audience uses regularly:

An Instagram post from photographer and influencer Chris Burkard.

You may also want to keep in mind the type of content you’re most capable of producing. Facebook supports multiple media types including text, images, and video, while other platforms are more specialized. For instance, Instagram is image-based and YouTube focuses on videos.

2. Create a Content Strategy

Meaningful and valuable content that resonates with your audience is, perhaps, the most important thing you will need to become an influencer. Your posts should be unique and authentic enough to attract followers and to keep them coming back for more.

Quality content can also help attract brands, an essential part of being an influencer. Part of your content strategy will involve finding affiliate programs to participate in, and reaching out to other brands to see if they’re interested in working with you.

Depending on your niche and social media channels, the content you create as a part of said deals may be anything from blog posts to videos. You might also consider photos or even podcasts:

A post from Camila Coelho's Instagram account that shows her holding a rabbit.

Regardless, it helps to frame your content in a way that shows off your deep knowledge of your field but also incorporates a unique voice or style. Remember that part of the appeal of influencers is that they’re relatable and trustworthy.

3. Maintain Consistency

High-quality content delivered on a consistent basis is an effective way to keep your audience engaged. When they know new content is coming, it builds anticipation and helps followers remember to keep checking back to see what you’re up to.

It may also expand your reach, as regular posting leads to more content and more opportunities for followers to share your posts. Sometimes simply announcing what you are working on before you publish it can be enough to intrigue your audience:

Zach King's YouTube account, with a video promoting his upcoming book.

You can even create a weekly or monthly series to hook your audience. However you decide to pull them in, writing out a schedule for yourself – on paper or digitally – can help you to maintain regular posting.

4. Build Your Community

Part of being an influencer is being a peer in your community. This means you’re not just posting content from the sidelines. You’re also responding to comments and answering questions:

A comment on a YouTube video with a reply from influencer Meghan Rienks.

As your platform grows, you may not be able to respond to every single comment. However, it’s important to retain an active presence on your accounts. As a rule of thumb, you can make a point to reply to at least three comments or questions on each post.

You can also invite followers to participate in forums, groups, and fan pages. If you create content on multiple platforms, it’s also wise to encourage your audience to follow you on other channels as well.

5. Grow and Draw Attention to Your Work

In addition to maintaining your audience, it’s important to continue growing it as well. Quality content will attract new followers, but first, they have to find it. This is why it’s necessary to promote your work.

Practicing Search Engine Optimization (SEO) for social media should be a priority. Make sure you’re using keywords and tags strategically to gain more prominence.

If you’re active on multiple platforms, cross-promoting can help increase visibility for your posts. Especially if there are followers who only use one social media site, making sure to share content across all channels is key:

A Tweet from Louis Cole promoting a new video on his YouTube channel.

It can also be beneficial to leave comments or ‘like’ posts from other influencers in your industry. Their followers may take notice and check out your platforms as well.

Conclusion

It may take months of patience and hard work to see results from your efforts to become a social media influencer. However, if you keep with it, create quality content, and make personal connections with your followers, success as an influencer is in reach. 

Here are some tips to help you get started:

  1. Choose your social media channels.
  2. Create a content strategy.
  3. Maintain consistency. 
  4. Build your community.
  5. Grow and draw attention to your work.

Do you have any questions about how to become a social media influencer in your niche? Ask away in the comments section below!

How to Use Coupons in Your Affiliate Marketing Strategy

Running a successful affiliate marketing campaign sounds very tempting. After all, who wouldn’t want to make money in their sleep? However, managing an affiliate website isn’t as simple as it might sound. It requires time, dedication, and most importantly, marketing strategies that work. 

To improve your chances for success, you can leverage the power of coupon discounts. This affiliate marketing strategy provides an immediate incentive for your customers, and when employed effectively, can have a higher-than-average conversion rate. 

In this post, we’ll discuss the importance of effective marketing strategies for your affiliate campaign. Then we’ll talk about the power of coupon discounts, and offer some tips for creating quality deals. Let’s get to it!

Why Coupons Can Be a Valuable Part of Your Affiliate Marketing Strategy

If you can save someone time and money, they’re a lot more likely to keep coming back. Marketing strategies that accomplish either of these things are often the most effective. This is why coupons can be a successful strategy. They save people money, which provides real and quantitative value.

A lot of shoppers search for coupons when they’re ready to make a purchase. They may have their virtual carts loaded up, but before they submit their credit card info, they do a quick check to see if there are any coupons out there to help them save money on their purchases.

At this point, they are likely to buy the products either way. If they can find a coupon, however, they’ll be happy to use it. If that coupon is from your affiliate site, you’ve made a commission.

That’s why this strategy can be so profitable. When you attract people to your affiliate site before they buy, the resulting conversion rates can be quite high. According to WikiBuy, for example, 90% of consumers use coupons in some way during the buying process.

What’s more, coupons are an enticement to try out new products and services. Many people are reluctant to purchase something they’ve heard little about or that seems expensive. When you offer them a discount, they are more likely to take a chance.

4 Tips for Creating Quality Coupons

Digital coupon redemption is projected to rise by 94% by 2022. Harnessing this marketing method now is a smart way to boost conversions on your affiliate marketing site. With that in mind, here are some tips to help you create coupons that drive sales.

1. Use a Simple Graphic

When someone sees your coupon, you want them to immediately understand what it is. If it’s overly complex, with an image that is too busy, they might skip it and move on to something else. You have about seven seconds to capture people’s attention on the internet, and for coupons this can be even less.

Therefore, it’s best to use a clear and simple graphic to draw people’s eyes to your coupon:

Use a simple graphic to entice customers to click your coupon.

This can include a unique design or a logo. The important thing is to pique customers’ interest in your coupon. From there, you can offer them more enticing information.

2. Add a Positive Description

Now that you’ve grabbed your audience’s attention with your graphic, you can offer them a little more information. If the description provides further reason to use the coupon and try the product in question, you’re much more likely to convert:

Add a positive description to your coupon.

Tell the potential customer about the product here, and outline its key features. You can mention its ease of use, what it’s used for, and how it solves a problem for the customer. Your goal is to make the product’s (and the coupon’s) value clear.

3. Link to a Landing Page

A well-designed landing page can go a long way towards encouraging people to use your coupons. An effective page offers both a focused message and a powerful Call to Action (CTA):

Link your coupons to a landing page.

It may help to think of this landing page as an expanded version of your coupon. It can include a lot of the same elements, and provide additional information about the product.

This is also where you can include a clear CTA. Reiterating your coupon offer and providing a button or link that stands out encourages potential customers to click and convert.

4. Get Users Involved

Another thing you can do to bump up the quality of your coupon promotions is to offer social options. The more involved users are, the more likely they are to engage with your coupons:

Improve your coupons with social options.

For example, you can invite your audience to comment on or rate the product. You can also ask them to join a community forum, or check out related social media pages.

Using Coupons Alongside Other Affiliate Marketing Strategies

How you go about implementing your quality coupons is another key aspect you’ll want to consider. If you’re not careful, your coupons may come across as spammy and turn customers away.

To avoid this, you may wish to set up an exclusive coupon site for those searching for discounts for their purchases. However, keep in mind that the most successful sites provide additional value beyond simply saving customers money.

Instead, those sites focus on creating value with information that’s related to the products they promote. For example, you can include your coupons in blog posts or how-to guides. However you incorporate coupons into your affiliate marketing efforts, offering quality content is the best way to improve their performance.

Conclusion

Running an affiliate site isn’t as easy as it sounds, but creating coupons may help improve your odds for success. Coupons not only offer immediate value to potential customers, but also have a naturally high conversion rate. 

Some tips for creating quality coupons include:

  1. Use a simple graphic.
  2. Add a positive description.
  3. Link to a landing page.
  4. Get users involved.

Do you have any questions about using coupons in your affiliate marketing campaign? Please feel free to ask in the comments section below!

How to Choose the Right Keywords for Optimizing Your Website’s Content

You’ve written some quality content for your website, and now you want people to see it. You know that if they do, they’ll find it helpful, and it will likely increase traffic to your site. However, that won’t happen if no one knows your site exists.

Keywords are vital to getting your content noticed. Choosing effective keywords can help your work connect with your target audience. When woven into an engaging and well-written piece, they can also help your content rank more highly in search engines. 

In this article, we will talk about why keywords are important to driving traffic towards your website’s content. We’ll then offer some tips for selecting the right keywords and using them effectively. Let’s get to it!

Why Keywords are Vital to Getting Your Content Noticed

Keywords or keyword phrases are what people type into search engines when they are looking for information. This is how people find content, but how can you make sure they are running across your content?

Screenshot of Google Search predictions for "how to tie".

You can help your audience locate your pages by using keywords strategically. Once you’ve identified what people are typing into search engines when they’re looking for the kind of information you’re providing, you can tailor your articles to match these terms. 

It’s important to understand that when we are talking about keywords, we are also talking about keyword phrases, or ‘long-tail keywords‘. A search for a single word can result in very different content than a search using a phrase or even a short sentence. 

For example, a search for “tie” brings up different search predictions than the above search for “how to tie”:

Screenshot of Google Search predictions for "tie".

This is an important distinction to consider, because it can help you to choose search terms that are a closer match to what your audience is already using. 

Of course, simply using keywords isn’t enough. Choosing the ones that are most effective are incorporating them strategically are vital Search Engine Optimization (SEO) practices.

How to Choose the Right Keywords for Optimizing Your Website’s Content (3 Key Tips)

Picking out the right keywords for your website’s content can be a difficult task. To ease the process, here are three key tips that can improve your odds of success.

1. Brainstorm Possible Keywords Based on Your Target Audience

To identify the best keywords to use in your content, you’ll first need to put yourself in the shoes of your target audience. Ask yourself: “If I wanted to find this kind of content, what would I type into Google?” 

For example, when we enter “how to choose keywords” into Google, we get the following predictions:

Screenshot of Google Search predictions for "how to choose keywords".

This gives us an idea of possible keyword phrases to focus on. For example, let’s say that our target audience is online marketing managers, many of whom will be familiar with the term SEO. This makes a keyword phrase such as “how to choose keywords for SEO” a strong possibility. 

It’s important to know who your target audience is, and to be specific about their characteristics and needs. If your content is about cars, simply using “cars” as a keyword is far too vague. If a particular article is about “how to choose the right car” or the “most popular cars”, using those keyword phrases will be a closer match to what your audience is looking for.

2. Use Keyword Research Tools

Once you’ve brainstormed some possible keyword phrases for your target audience, it’s important to do further research on them. Using keywords that are too popular may make it hard for your content to rank well against its competition. On the other hand, using keywords that are too obscure can mean that few people will ever stumble across your content. 

Therefore, it’s important to research the search volume and potential competition for any keywords you’re considering. One way to do this is with Google Trends:

The Google Trends home page.

This tool will help you see how many people are searching for a specific keyword phrase. If you enter a term, you’ll be shown a graph that displays the number of people who have searched for that keyword over time:

A Google Trends graph.

In addition, you’ll receive data on interest in that keyword, broken down by region and related topics. This information can be useful in helping you decide on the most effective keyword phrases to use.

3. Analyze Your Existing Content for Keyword Options

Finally, don’t forget to look through your existing content for keyword ideas. Your pages and posts may already contain keywords, which you can choose to emphasize more strongly.

When we search for “how to choose the right keywords for seo”, we get the following results:

Screenshot of search results for "how to choose the right keywords for seo".

As you can see, the top hit is an article with the same title as the search term. The other related articles all have similar titles. 

If you want your content to rank highly, your titles and descriptions need to explicitly state what each page or article is about. If you’ve been doing this, you may find that the best keywords for your articles are already in their titles. 

An effective keyword phrase may often make up the majority of your headline and meta title. When readers search using these terms, they will see your content and hopefully be enticed to click through. At this point, all you need to do is take those keywords from your titles, and include them throughout the rest of the content as well. 

How to Use Keywords Effectively 

Once you’ve established which keywords you’ll focus on, it’s important to optimize your content around them. In most cases, this is as simple as weaving your keywords into your posts and other website content.

However, you need to be careful about how you do this. Keywords should add value to your content, and should be organically woven into it (rather than forced in unnaturally). If you are finding it difficult to use a keyword phrase several times without the result sounding awkward, you may need to rethink your choice. 

In addition, don’t be tempted into using ‘black hat’ seo techniques such as keyword stuffing. Inserting too many highly-searchable keywords into your content can actually hurt your SEO. To achieve the right balance, it can help to pick up a plugin like Yoast SEO. This will help you add your key terms to the right places within your content, at an ideal frequency.

Conclusion

Using the right keywords can help your content rank highly in search results, and make it easier for your target audience to find it. This is one of the best ways to build a following for your website, and increase page views and even conversions.

For help choosing the right keywords, consider these three important tips:

  1. Brainstorm possible keywords based on your target audience.
  2. Use keyword research tools, such as Google Trends.
  3. Analyze your existing content for keyword options.

Do you have any questions about keywords or how to use them effectively? Do not hesitate to ask in the comments section below!

How to Build a Target Audience Profile (In 4 Steps)

Marketing to the right audience is more important than ever. With today’s global e-commerce market, it’s easy to see very little return on your marketing efforts. It doesn’t make sense to target everyone, however, so how do you know who the correct audience is for your business?

One way to answer that question is to create a target audience profile. This can be a powerful marketing tool for any business. A useful profile will give you a structured look at the needs your audience has that your products or services can meet, the features and content that matter most to them, and the messaging that will resonate. 

In this article, we’ll talk about what a target audience profile is and why it’s important for your business. Then we’ll explain how to create one in just four steps. Let’s get started!

An Introduction to Target Audience Profiles (And Why They Matter)

Your target audience is a group of potential customers for your business. It encompasses all those who are most likely to respond positively to your promotions, products, and services.

To understand those potential customers, you can create a ‘target audience profile’, which is a description of their most common characteristics. This often includes key demographics such as location, age, gender, and income.

Trying to sell without knowing your audience is like driving with your eyes closed. Analyzing your customer base and determining commonalities among the many individuals enables you to more specifically target your marketing efforts, which can result in more sales. 

Target audience profiles (also known as ‘personas’), offer direction for your marketing and make it easier to achieve consistency in your messaging. If your products match with what your audience is looking for, you are much more likely to drive conversions.

How to Build a Target Audience Profile (In 4 Steps)

You probably already have some idea of who your customers will be. You may use customer feedback, testimonials, or other social proof as part of your marketing efforts already, which is a good place to start.

However, having a comprehensive target audience profile will help you to better define what your customers are looking for, and decide how you can serve their needs. Fortunately, creating a useful profile isn’t hard, and simply requires a bit of time and research. 

Step 1: Create Broad Descriptions of Your Ideal Customers

Before you look at specific demographics, you’ll want to consider what is important to your customers, and what makes them want to do business with you. This is where customer reviews may come in handy, as well as any existing data or analytics you have on your current customer base.

First, consider your customers’ attitudes toward your product. How do they feel about it, and what problems does it solve for them? Some other questions to think about at this stage include:

  • Why have they chosen your product over your competition’s? 
  • Do your customers need coaching to understand the value of your product, or is it clear upfront? 
  • Do they care more about the product or its features?

For example, let’s say you sell help desk software so businesses can better manage employee and customer communication. Consider the following profile:

Larry is a small business owner. He currently uses Gmail to communicate with his employees and customers, but his business is growing and he finds it increasingly difficult to manage his emails. He wants to continue to provide personalized support for customers.

Based on this broad profile, we can assume that some important selling points for Larry would include pricing and scalability. Since Larry’s business is small, he needs whatever product he chooses to be affordable, but he also wants it to be able to grow with his business. 

Step 2: Research Your Potential Customers’ Demographics

Now that you have some broad descriptions of your potential customers, you can begin to add in further detail. Including demographic information in your target audience profiles will help you to better understand your customer base.

Some basic demographics may be easy to identify. If you sell beauty products, for example, your audience is likely to be primarily women. Other demographics may require more research to identify, such as:

  • Age
  • Location
  • Job and income
  • Family status
  • Preferred social media sites

Once you have this information, you’ll be better able to understand the motivations of your target audience. 

Step 3: Identify the Needs and Problems of Your Target Audience 

By now, you have a good idea of who your ideal customers are. Next, you’ll need to identify their needs and ‘pain points’. 

Put yourself in the shoes of your potential customers, and look at your products or services from their point of view. What motivates them to buy? Some other things to consider include:

  • What concerns might they have that your product helps them feel better about?
  • How does your product solve a problem they’re facing? 
  • What are they worried about that might prevent them from buying your product?

Consider your customers’ needs based on this information, and you’ll have a much better idea about how to present your products in a way that makes them appealing. Knowing your target audience may also help you to better define your niche in the market. 

Step 4: Determine Where Customers Will Find You

Last but not least, it’s important to think about how customers will find your company or offerings. It doesn’t matter how great your products are if your customers can’t find them and don’t know that they exist. 

Think about how your customers are likely to stumble across your business. This requires finding out where they already spend their time online, and asking questions such as:

  • What websites do they visit?
  • What blogs do they read?
  • Which social media sites do they frequent?
  • What are the likely search terms they use?
  • What content appeals to them?

For example, if you sell professional products, you may consider using LinkedIn as a part of your marketing efforts. If you sell entertainment products, on the other hand, you may consider a site like BuzzFeed

What matters is to reach out to your audience in spaces they’re already familiar and comfortable with. This increases your odds of finding the right people and grabbing their attention.

Conclusion

Without knowing who your target audience is, much of your marketing efforts may fall on deaf ears. Building a target audience profile will enable you to create more meaningful content that resonates with potential customers.

To build a target audience profile, simply follow these four steps:

  1. Create broad descriptions of your ideal customers.
  2. Research your potential customers’ demographics.
  3. Identify the needs and problems of your target audience.
  4. Determine where customers will find you.

Do you have any questions about how to create and use your target audience profile? Ask away in the comments section below!

6 Ways to Increase Conversions on Your Site Using Popups

Of all the online marketing tools, popups have perhaps the worst reputation. Many people think of popups as an unwelcome distraction, and an old-school marketing technique.

When used correctly, however, popups can actually be an effective tool for increasing conversions on your website. This holds true as long as they add value and appear at the right time. By using popups that are helpful to your audience, you are much more likely to engage visitors.

In this article, we’ll discuss the potential popups offer for increasing conversions. Then we’ll talk about a number of ways you can use them on your own website. Let’s get started!

How Popups Can Increase Conversions

At this point you may be asking, if popups get so much bad press, why are they used so often? The answer is that they work, but only if used correctly. When a popup appears at the right time and offers something relevant to the user, it can be a very effective tool.

Popups that offer value get clicks. It also helps if they have a clear message, a quality image, and well-written copy. This popup, for example, is from QuickSprout, a website that offers advice and training webinars on website design and digital marketing:

A popup from QuickSprout.

Here you see a friendly image, an enticing offer, and a clear Call to Action (CTA) in the form of a button that promises the desired information “instantly”.

What you offer in your popups can make all the difference. On a site like QuickSprout, popups promise information and results. Many others offer benefits such as free ebook guides, webinars, discount codes, or simply ‘getting the latest news’.

Timing is also important for a popup to be effective. Some popups are designed to appear after a user has been on your website for a certain amount of time. If the user is still on your site, after all, they are probably interested in what you have to offer.

A visitor might be reading a blog post, for example, and a popup appears offering them something related to that post’s topic. In that scenario, they are more likely to respond positively:

A popup offering a PDF.

If you are reading a post about how to make money and this popup appears, for example, there’s a good chance it will catch your attention. It offers additional and potentially valuable information on the same subject you’re already interested in.

6 Ways to Increase Conversions on Your Site Using Popups

Now that you know why popups can be effective, let’s take a look at some of the ways they can be used to increase conversions on your website.

1. Grab Attention on Landing Pages

When someone arrives on your web page, it’s usually because they are curious about what you have to offer. A popup on a landing page can help you to capture a visitor’s attention at that crucial moment:

A popup offering a newsletter.

A user who is already engaged on your site is more likely to convert. Therefore, you can use this popup to offer them something that rewards their curiosity, such as a newsletter, a freebie, or a promo.

2. Offer Helpful Information

Popups do not always have to push sales. You can also use them to provide valuable information and tips that your users may find helpful:

A popup ebook offer.

Offering information to your visitors this way is a smart method for establishing your site as a reliable and credible source of material. Plus, you’ll be educating your audience on topics related to your niche, services, and/or products.

3. Capture Email Leads or Social Media Followers

If a user has been on your site for a period of time, it likely means they are interested in what you have to say. You can then offer them additional content using a popup, in exchange for an email address or a follow on social media:

A popup with social media links.

Once a user knows the value of your site, they may be happy to receive regular updates. You can build a database of emails and followers this way for those most interested in your content, and offer them exclusive promotions at a later date.

4. Encourage Visitors to Stay on Your Site Longer

An ‘exit intent’ popup appears when a visitor is about to leave your site. When their mouse cursor leaves your page, this triggers the popup:

An exit intent popup.

Having a popup appear in this way gives you one final chance to keep visitors engaged on your site. By offering something they can’t refuse at the moment when they’re thinking about leaving, you have a much greater chance of converting your users.

5. Recommend Products Visitors May Be Interested In

If you sell products or run an affiliate site, another effective use of popups is to display items that are related to customer interests. Amazon thrives on this model, recommending additional products whenever you put something in your shopping cart:

Recommended products on Amazon.

Customers are not always aware of certain products or accessories that they may also want, which makes these kinds of popups a great way to increase sales. This is also a useful method for showcasing top-selling and popular products.

6. Collect Visitor Feedback

Finally, a great way to let customers know that you care about what they think is to collect feedback. One way to do that is by using a popup window:

A popup soliciting visitor feedback.

Customer feedback can help you improve your site and offer better products or services. Plus, customers who know you are interested in their opinions are more likely to come back, which can have a beneficial effect on sales.

Conclusion

Popups can serve many different purposes on your website. However you choose to use them, offering value with your popups can make them an effective tool.

As we’ve seen, you can increase conversions using popups by following these six tips:

  1. Grab attention on landing pages.
  2. Offer helpful information.
  3. Capture email leads or social media followers.
  4. Encourage visitors to stay on your site longer.
  5. Recommend products visitors may be interested in.
  6. Collect visitor feedback.

Do you have any questions about popups and how to use them effectively? Ask away in the comments section below!

How to Add an Affiliate Program to Your WooCommerce Store

If you sell products or services, one of the best ways to promote your business is with an affiliate program. Getting customers and fans directly involved is an effective way to expand sales through word of mouth. However, setting up an affiliate program can be tricky.

For example, you may wonder how you can incorporate an affiliate program with your existing storefront. If you’re using WooCommerce, then you’re in luck. With the right plugin, you can integrate your WooCommerce store and affiliate program, and run both right from your WordPress dashboard.

In this article, we’ll discuss the benefits of adding an affiliate program to your online store. Then we’ll show you how to use Affiliate Royale with your WooCommerce site, to make the process of setting up your affiliate program and tracking your commissions easy. Let’s get started!

The Benefits of Adding an Affiliate Program to Your Online Store

An affiliate program is a marketing model where you recruit individuals (‘affiliates’) to help spread the word about your products or services. In exchange, you’ll offer them a commission for each sale that results from one of their links or advertisements.

The people who sign up for your affiliate program are motivated to recommend your products, because they know they’ll earn money for each sale they refer. As a result, they’ll do their best to let their own communities and audiences know about your business.

Affiliates can promote your offerings on social media, through their websites or blogs, via video content, and more. In other words, they’ll do a lot of your marketing for you. Plus, unlike with traditional advertising, you don’t have to pay them anything up front.

Quality affiliates can also create more ‘buzz’ around your products, which should convert into new sales. The more affiliates you have, the greater your brand’s reach and exposure will likely be. This is a compelling reason to start your own affiliate program today.

How to Add an Affiliate Program to Your WooCommerce Store (In 3 Steps)

Naturally, you can start an affiliate program from scratch if you like. However, what if you’re already selling products and/or services through your website?

The good news is that you can integrate your new affiliate program with your existing store. This is especially easy if you’re using the popular WooCommerce plugin:

The WooCommerce plugin.

WooCommerce is an effective way to run your online business, and integrates seamlessly with the Affiliate Royale plugin:

The Affiliate Royale plugin.

Affiliate Royale makes it simple to create an affiliate program from scratch, and to integrate it into your WooCommerce store. All you need to get started is to follow the three steps below.

Step 1: Install and Configure the Affiliate Royale Plugin

The first thing you will need to do is install the Affiliate Royale plugin. You can purchase a license, and then download it from our website:

Affiliate Royale plans.

Once you’ve downloaded the file, you’ll need to upload and install it on your WordPress website. Then, you can configure it via the Affiliate Royale tab in your dashboard:

The Affiliate Royale settings.

Here, you’ll find everything you need to run your affiliate program from your WordPress site.

You can begin by setting up your commission levels, determining how you’ll pay your affiliates, customizing your welcome and sales notification messages, and configuring anything else that’s relevant to your particular affiliate program’s needs.

You can also add links and banners that affiliates can use to promote your products and services:

Adding links and banners in Affiliate Royale.

From here, you’ll also be able to view reports listing top affiliates, clicks that have been referred, and other important stats.

Step 2: Create Key Affiliate Pages

Next, you’ll want to add a few new pages to your website. In the previous section, you had a chance to configure behind-the-scenes settings and options. However, you’ll also need to provide your affiliates with the resources they’ll require to promote your products.

To do this, head to Affiliate Royale > Options:

Adding Affiliate pages.

Here, you can create three key pages. They include:

  1. Dashboard page: This is where affiliates can view their links, stats, payment information, resources, and so on.
  2. Signup page: Here, new affiliates can sign up for your program and get started.
  3. Login page: Existing affiliates can use this page to log into their individual dashboards.

You can choose to use existing pages for all of these, although it’s easiest to use the Auto Create New Page option. Once you do that, you can access all three in your WordPress Pages section, and start customizing them to suit your needs.

Step 3: Set Up WooCommerce Payment Integration

This final step is the simplest of all. If you want to manage your affiliate payments through WooCommerce, and you have to do is configure a single setting.

Head over to Affiliate Royale > Options again, and select the Integrations tab:

Integrating Affiliate Royale with WooCommerce.

Check the box next to WooCommerce, and that’s all you have to do! There’s no additional configuration needed, and you’ll now be able to manage your store and affiliate program payments at the same time.

Conclusion

Adding an affiliate program to your marketing campaign can increase your business’ reach, with little upfront cost or effort required. Your new affiliate program will help you spread the word about your products or services, and create more buzz around them

To set up an affiliate program for your WooCommerce store using Affiliate Royale, all you need to do is follow these three steps:

  1. Install and configure the Affiliate Royale plugin.
  2. Create key affiliate pages.
  3. Set up WooCommerce payment integration.

Do you have any questions about affiliate marketing or the Affiliate Royale plugin? Ask away in the comments section below!

Should You Start an Affiliate Program Through Your Website?

You may be curious about affiliate programs as a way to supplement your income by working from home. However, it can be hard to know where to jump in. You’ll also need to consider the risks versus rewards of starting an affiliate program from scratch.

Affiliate programs are not a way to earn a quick buck. If you’re already committed to running a business, though, they can provide a lucrative way to profit from your hard work over time. You can start an affiliate program to advertise your products or services, and increase your site’s traffic at the same time.

This post will discuss the major pros and cons of running an affiliate program, and then offer a little advice for getting started. Let’s get to it!

A Brief Introduction to Affiliate Programs

First, let’s go over what exactly affiliate marketing is. Affiliate programs are commission-based initiatives where a business offers to pay affiliates an agreed amount for certain results. This is typically a percentage of each sale made by customers who followed one of the affiliate’s links, or money earned from a combination of ad clicks, impressions, and referral traffic.

Affiliate marketing is mutually beneficial for both parties. The marketer doesn’t risk making any payments unless they receive their desired result, and the affiliate gets the chance to leverage their niche expertise to recommend certain products, and monetize their blog or website. Some examples of popular affiliate sites include NerdWallet, the Wirecutter, and This Is Why I’m Broke.

The Pros and Cons of Affiliate Programs

Like any strategy, there are advantages and downsides to creating an affiliate marketing program. Some of the key benefits include:

  • Boosting sales. Affiliate programs can help you get the word out about your products and services. They can increase sales and other conversions, without requiring you to spend much time developing marketing materials.
  • Improving visibility. Affiliates typically have their own preexisting followings. That means you’ll be getting your business and products in front of brand-new audiences, who may never have heard about you otherwise.
  • Boosting your membership program. You can also use an affiliate program in conjunction with your membership program, if you have one. Your affiliates can help to spread the word about your program, and encourage more users to sign up for a subscription.

On the other hand, there are a few potential drawbacks:

  • Slow build. While you can start an affiliate program quickly, it may take some time to build it up to the point where it’s profitable. You’ll need to have patience, as it can take a while to attract the right affiliates and start bringing in new views.
  • Hard work. Creating and running an effective affiliate program also takes plenty of work. You’ll need to build an attractive program, find quality affiliates, provide them with all the resources they need, and monitor the program’s success over time.

An affiliate program isn’t a get-rich-quick scheme, and it takes dedication to succeed. However, that patience and hard work can pay off dramatically over time. If you have a service or product that people are interested in, an affiliate program can be an excellent way to connect with potential customers. Plus, the start-up costs are low, so there’s little risk involved.

How to Get Started With Affiliate Marketing

The best thing about beginning an affiliate program for your business is that it’s surprisingly easy. If you’re a WordPress user, for example, Affiliate Royale makes it simple to get started:

The Affiliate Royale website.

With our plugin, you can create and run your affiliate program using a visual interface. You’ll also be able to define affiliate roles and track payments right through your website.

You can install the plugin by purchasing a license and performing an automatic install. Once the plugin is up and running, you can configure it through your WordPress site’s admin dashboard by visiting Affiliate Royale > Options:

The Affiliate Royale Options screen.

Once you find some quality affiliates, you can add them to the platform here. Plus, you can create profile, sign-up, and log-in pages for your affiliates to use.

You can also set up an affiliate dashboard, which is a landing page for your affiliates that will provide them with all the information they need to successfully promote your products and services. Affiliate Royale even enables you to set commission levels for each affiliate, and offers built-in tools for creating referral links and banner ads.

With a little time and tweaking, you can use WordPress and Affiliate Royale to set up a comprehensive and thriving affiliate program. This means you can get your program off the ground quickly, and at very little cost to your business.

Conclusion

Affiliate programs can be an excellent way to bring in new customers to your business. You only pay for leads who actually convert, which can make this one of the most profitable forms of online marketing.

There are many benefits to starting an affiliate program, such as increased visibility and sales. Of course, affiliate marketing is not a “get rich quick” solution, and it can take some patience to see your efforts rewarded. Fortunately, by using Affiliate Royale you can start your program with minimal setup time and initial costs.

Do you have any questions about how to get your affiliate program off the ground? Let us know in the comments section below!

Affiliate Marketing vs. Direct Advertising: Which Is Right for Your Business?

Running a successful business is never easy. Once you’ve established your product or service, it’s time to figure out how you’re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it’s hard to know which is right for your business.

Knowing what advertising method is the best fit for your needs can help you to save time and money in the long run. To do that, you simply need to consider a few key factors, including whether you are trying to build brand awareness or increase sales directly.

In this post, we’ll discuss the basics of affiliate marketing and direct advertising, then explore the advantages and drawbacks of both strategies. Let’s take a look!

Affiliate Marketing vs. Direct Advertising

Affiliate marketing and direct advertising are two popular but very different methods for marketing a product or service online. Affiliate marketing is useful for getting more eyes on your offerings, while direct advertising is excellent at creating brand awareness. Both are important techniques that you can use as a part of your campaigns, but what sets them apart from each other?

Affiliate marketing is a process where you recruit other people and businesses to help spread the word about your product or service, and send more traffic to your website. These people and businesses are called ‘affiliates’, and you pay them a commission for each sale that results from their referrals. This is an effective technique for small businesses, because there are few upfront costs and you only pay commissions after each sale is made.

Direct advertising, on the other hand, involves creating messages targeted at a specific audience that may be interested in your product or service. You might call this ‘traditional’ advertising, as it largely involves placing ads on other websites. This strategy is all about communicating what your brand offers to potential customers. Sending car insurance solicitations to someone who has just purchased a vehicle is an example of direct marketing.

The Pros and Cons of Affiliate Marketing vs. Direct Advertising

First, it’s important to note that both affiliate marketing and direct advertising have their place in a successful campaign. What’s more, many businesses employ both methods at some point. If you’re just getting started or your business is small, however, it’s important to know where to focus your energy and money.

Celebrity endorsements are perhaps the most well-known type of affiliate marketing. A celebrity is paid to use a specific product, and to talk about its benefits publicly. This builds trust and interest with potential customers who follow that celebrity. Traditionally, this technique is often combined with more direct marketing in the form of television commercials or other advertisements.

However, most affiliate marketing these days is more about recruiting regular people and ‘influencers’ to promote your product online and on social media sites. Influencers are people who have large online followings, or a lot of trust with a specific audience. You would hire these affiliates to spread the word about your product, and for every sale that results from one of their affiliate links, you’d pay them a commission.

On one hand, this type of marketing is more organic and friendly to your customers than direct marketing. It’s also a great way to increase the reach of your business, diversify your customer base, and improve sales. On the other hand, you’ll have little creative control over how your affiliates choose to promote your business. Affiliate programs can also require a great deal of organization and management to run, although you can simplify this process greatly using a plugin like Affiliate Royale.

Direct advertising is much easier to implement. All you need to do is tell a target audience about your business or a specific product, and prompt them to make a purchase. Most of your time will be spent on researching your target audience and creating your advertisements. You’ll also need to consider where your ads will be placed, and whether you want to focus on a single campaign or diversify your messaging.

This type of advertising can be very effective at presenting a solution to potential customers’ problems, and getting them to buy. It does have its drawbacks, however. For instance, there’s so much direct advertising everywhere that many people have begun to tune it out entirely. It can still be useful to a certain point, but ads may not convert as many sales as affiliate marketing content. Also, if your ad campaigns are too aggressive or misleading in any way, that can leave a bad impression of your business.

How to Choose Which Type of Advertising to Focus On

Affiliate marketing offers greater reach and diversity for your business, while direct advertising can be effective at building awareness of your products or services. So, which is right for you?

If you have a limited budget and a small business, you may want to start with affiliate marketing. If you are willing to put in the time and effort to set up a strong program, this type of marketing can be very effective. It has an excellent Return On Investment (ROI) rate, as many people are more willing to buy if they see others using and enjoying your product. This strategy is also a good choice for products that are more complex, and harder to explain via a traditional ad.

If you have some money to invest upfront, on the other hand, direct advertising may be a great place to begin building your online campaign. If you can identify an audience that has a need for or probable interest in your product, this type of marketing can be very effective. Products and services that provide obvious solutions to common problems are perfect for direct advertising.

As we mentioned earlier, both marketing techniques have their place in many successful campaigns. If your business sells a variety of products, for example, you may want to employ direct advertising to spread the word about your business as a whole, while using affiliates to boost sales for specific products. Affiliates can provide positive recommendations for your product, while direct advertising will show potential customers what it does and how it can benefit them.

Conclusion

Marketing is not only one of the most important aspects of a successful business, but also one of the most difficult to implement. It’s hard to know how best to spend your marketing budget, and where to focus your time.

Affiliate marketing and direct advertising are tactics that both have their place in a successful business. Affiliate marketing can help your business increase its reach and diversify its customer base, while direct advertising provides immediate value and is easier to control. These strategies work well on their own, and can also be combined to produce even better results.

Do you have any questions about affiliate marketing, direct advertising, or the Affiliate Royale plugin? Don’t hesitate to ask in the comments section below!

How to Promote a Positive Relationship With Your Affiliates

To build a strong affiliate program, a positive relationship with your affiliates is vital, so that they’re motivated to give you their best work. However, this can be a challenge. You may never meet your affiliates face-to-face, and it can be hard to maintain a personal relationship with a seemingly anonymous stranger.

Fortunately, there are some easy ways you can promote a healthy affiliate relationship with strong communication. Implementing these methods can give your affiliate program a huge boost, and help you to attract influential ‘super’ affiliates.

This article will provide some tips for how to brand your affiliate site in a way that promotes recognition and engagement. Let’s get going!

Why You Should Maintain Positive Contact With Your Affiliates

When growing your affiliate program, you may be focused on finding websites that match your business’ aesthetic and target audience. However, it’s also important to maintain a positive relationship with the affiliates themselves.

Word of mouth is still one of the most important tools marketers have. Maintaining a positive relationship can help keep you at the forefront of your affiliates’ minds, and even inspire them to refer you to their colleagues. This can include asking for feedback so you can find out any pain points, and correct them before they drive a wedge between you and the affiliate.

Even if you’re doing excellent work, if you’re ‘siloed’ from your affiliates, they may not be aware of what you’re doing for them. It’s important to periodically reach out and see how things stand. For example, you can send out a survey to receive honest responses. In the next section we’ll explain some of the best ways to build a relationship with your affiliates.

How to Promote a Positive Relationship With Your Affiliates (In 4 Easy Ways)

There are a few steps you can take to keep your affiliates happy, and show how much you care about them. Let’s discuss four of them.

1. Send Out Periodic Surveys

Sometimes it can be embarrassing to give negative feedback directly. Surveys give affiliates an outlet to express what is and isn’t working, so that you have a chance to address it. It’s better to find out what’s wrong before it causes affiliates to abandon your program.

It’s surprisingly easy to run a survey online. You can create one using a platform such as Survey Monkey or even Google Forms. Once you have it, you can email a link to your affiliates or embed it on your WordPress site. Remember to also use a strong Call To Action (CTA) to urge your affiliates to complete the survey.

2. Conduct Regular Check-Ins

Maintaining a relationship can be as simple as checking in once in a while. Not all affiliates will be interested in keeping up a personal relationship of course, but you can test the water by asking them how things are and feeling out how interested they are in talking.

If this isn’t something that comes naturally to you, you can check out Dale Carnegie’s book How to Win Friends and Influence People. He explains the value of making people feel like you’re interested in them, and walks through how to do so. It’s a classic work in the niche, and is solid reading for anyone who wants to improve their business communications.

Some of the times you may want to reach out include holidays, your affiliates’ birthdays (if you know them), and after any major life events they tell you about. For example, if your affiliate mentions that they’re getting engaged, it would be a thoughtful gesture to send a card.

3. Maintain a Blog

Another small thing you can do is regularly update your blog. This shows how serious you are about affiliate marketing, which can improve the relationship with your own affiliates. You ultimately want to run a website with high-quality content that they are proud to have their products displayed on.

Maintaining a blog can also help keep you in mind. As we mentioned earlier, word of mouth can lead to referrals. If your site is a resource of useful information, affiliates will be inspired to visit – and may use this positive feeling to recommend you to their colleagues.

4. Craft a Welcoming Affiliate Dashboard

Affiliate Royale dashboard

Finally, strong affiliate relationships can be cultivated by using a customized affiliate dashboard. This is essentially the landing page that your affiliates will see when they log into Affiliate Royale. A welcoming dashboard can encourage positive affiliate relationships by helping your affiliates feel like you value them.

Some ways to make your dashboard radiate a welcoming vibe are to include a personalized welcome message, and add easy navigation links to anything they may need to access. It’s these tiny, subtle elements that go a long way towards displaying your level of care and attention to detail.

Conclusion

It’s crucial to promote positive interaction between your affiliates. This can help them care about both you and your business, and give them the impetus to help you succeed. Having affiliates on your side may also lead to more word of mouth referrals.

Four easy ways to promote a strong relationship with your affiliates include:

  1. Sending out surveys to build communication
  2. Checking in regularly with your affiliates to build a personal connection
  3. Maintaining a blog to keep your company relevant
  4. Crafting a welcoming affiliate dashboard

Do you have any questions about building a positive relationship with your affiliates? Let us know in the comments section below!