How to Create Content That Converts for Your Affiliate Marketing Campaign

Affiliate marketing is a useful strategy for increasing brand awareness, generating passive income, and growing your audience. However, it can feel discouraging if your campaigns aren't converting the way you'd hoped.

If that's the case, it may be time to take a look at your campaign's written and visual content. Creating a sound content strategy and utilizing key tools can help increase sales and generate more revenue.

In this article, we’ll explain the importance of producing quality content for your affiliate marketing campaign. Then, we’ll outline a number of ideas to help you craft useful and interesting posts, ads, and other elements that can convert your audience. Let’s get started!

The Importance of Quality Content for Affiliate Marketing Campaigns

Affiliate marketing makes up 15 percent of all digital media advertising revenue. It also generates between 15 and 30 percent of total sales for advertisers, so taking the time to get your campaign's content right can lead to huge payoffs.

As the saying goes, content is king. However, writing careless, sloppy text stuffed with links isn’t enough to convert visitors into customers. The success of affiliate marketing campaigns hinges on carefully crafting intentional content on a consistent basis.

As an affiliate marketer, one of your responsibilities is to educate your audience to help promote certain products. The most effective way to do that is by earning their trust through well-written content that is valuable, unique, and relevant.

This will also help your site perform better in search engines. Google and similar platforms are vital for acquiring organic traffic for your affiliate website. Providing meaningful material to your readers can help keep them engaged and will ideally lead to more sales.

How to Create Content That Converts for Your Affiliate Marketing Campaign (5 Key Tips)

There are many factors that influence how well your content goes over with leads. Below are a few ways to improve the quality of your campaign to increase conversions.

1. Make Your Content Mobile Friendly

For users to engage with your content, it's important to make sure they can access it from any device. Today, that means making your content mobile friendly.

Mobile devices now account for over 50 percent of affiliate-referred traffic. Failing to optimize for mobile will likely mean missing out on potential conversions.

When it comes to WordPress, the first step to making your content mobile friendly is choosing the right theme. A responsive design can help ensure that the content on your affiliate site automatically translates to mobile screens.

You can start your search in the WordPress Theme Directory:

Searching for responsive themes in the WordPress Directory.

It's also wise to visit your site from your own mobile device, to see it from your users' perspective. The mobile version of your website should include scannable text, large clickable buttons, and quick loading times.

2. Include Videos and Other Media

Another way to create content that converts is to incorporate original videos, high-quality images, and other media. Research has found that 44 percent of consumers watch at least five videos per day online, making this medium a ripe opportunity for conversions.

The same research found that 70 percent of people frequently go to the publisher's website once they're done watching the video. Plus, 60 percent of participants said they often visit the publisher's social pages as well.

To make your content more meaningful to your audience, consider creating and embedding YouTube videos that are relevant to your topics:

An example of a video tutorial.

Embedding videos on landing pages alone has been found to increase conversion rates by as much as 80 percent.

Some of the best types of videos you can include in affiliate marketing campaigns are tutorials. For example, you could create an instructional video on how to use a product that affiliates can share with leads. Another option is to enable marketers to create their own video reviews.

3. Use Banners and Links to Drive Traffic

Creating eye-catching banners is an effective alternative to text-based ads in affiliate marketing campaigns. Users tend to process visual data faster than text-based data, so banners may inspire more of them to click through and convert.

There are a handful of tools you can use to create banner ads, such as Canva, Fotor, and Pixlr. Remember, it's best to keep your banners as simple and direct as possible. Each needs just five main elements:

  • A background image
  • An attention-grabbing title
  • Textual information
  • Your logo
  • A prominent Call to Action (CTA)

Using our Affiliate Royale Links & Banners feature makes it easy to create ads and personalized URL links for affiliate campaigns. Once you've installed the plugin, navigate to Affiliate Royale in the back end of your WordPress site and select Links & Banners.

Under the Link Type drop-down menu, select Banner:

Adding a Banner from the Affiliate Royal plugin.

Next, enter the Target URL and a unique Slug. By clicking on Choose, you can upload your banner's image file. When you're finished, select Update Links & Banners to publish your ad.

4. Follow Search Engine Optimization (SEO) Best Practices

For affiliate marketing campaigns, bringing in organic traffic is key to landing conversions. An efficient way to do this is by improving your site's search engine rankings via Search Engine Optimization (SEO).

One of the most important aspects of creating SEO-friendly content is choosing the right keywords for your niche. Using tools such as SEMRush or Google Keyword Planner can help you narrow down a list of keywords that are relevant to your target audience:

The Google Keyword Planner tool.

Once you have your keywords, you can use WordPress plugins such as Yoast SEO to help your content rank for those search terms. Yoast enables you to see which elements of your content need improvements right in the WordPress editor:

The Yoast SEO plugin for WordPress.

However, it's important to remember that you aren't just writing for search engines. Your content also needs to be relevant and valuable to your audience. Aim to solve specific problems readers may have, and link to relevant, trustworthy sources.

5. Instill a Sense of Urgency in Your Users

To create content that converts, it's helpful to instill a sense of urgency in your readers that makes them eager to buy into your campaign. There are a variety of ways to achieve this effect.

Using coupons and limited-time offers in your promotions is an effective way to grab users' attention and encourage them to act immediately. In this same vein, using the word ‘free' can elicit a quick response and help make your users feel like they're getting a deal.

One of the best strategies for boosting conversions is through powerful CTAs. Using prominent buttons or links, you can let your audience know exactly what you want them to do and make it easy for them to do it.

By creating attention-grabbing, prominently-placed CTAs, you increase the chances of getting an immediate response:

An example of a prominently displayed CTA button on Ipsy.

Consider using contrasting colors to make your CTA stand out against your site's background. It's also wise to understand the eye-tracking patterns of web users, to help you determine the ideal location for each CTA.


The success of your affiliate marketing campaigns relies heavily on the quality of the content you produce. Fortunately, there are simple steps you can take to create top-notch posts, ads, and other content that lead to conversions.

These include:

  1. Making your website mobile friendly
  2. Incorporating videos and high-quality images
  3. Creating custom links and banner ads with Affiliate Royale
  4. Following SEO best practices
  5. Instilling a sense of urgency to drive action from your audience

Do you have any questions about creating content for your affiliate marketing campaign? Let us know in the comments section below!

How You Can Use Product Reviews to Boost Conversions

Selling affiliate products, while a great source of income, can also be challenging in today’s crowded online space. In particular, one area many affiliate marketers struggle with is converting products into sales.

Product reviews are an effective yet often-overlooked type of content that affiliate marketers can use to boost conversions. In fact, studies show that as many as 93% of shoppers say online reviews influence their purchasing decisions. When done correctly, product reviews can help your audience make educated and well-informed buying decisions that, in turn, increase conversion rates.

In this article, we’ll discuss how you can use product reviews to boost conversions. Then we’ll provide some helpful tips for how to create quality product reviews. Let's get started!

How Product Reviews Can Boost Conversions for Affiliates

Product reviews give you the opportunity to build trust with your audience, and position your brand as a credible authority. In fact, research has found that 91% of consumers trust online reviews just as much as they do personal recommendations.

An example of a product review.

Thorough and well-written product reviews enable you to provide customers with in-depth information that facilitates informed purchasing decisions. Offering specific details about an item gives users the information they need to determine whether it's what they are looking for and if it is likely to meet their unique needs.

Product reviews can help to boost your search rankings as well. Google is constantly changing its algorithms, but one thing it always considers is how original your content is. Websites that provide unique, informative, and helpful content are often considered more valuable. Online reviews are a perfect example of that type of content.

4 Tips For Creating Quality Product Reviews

Now that you understand the importance of using product reviews to boost conversions, it's time to learn how to create them. Here are four tips to get you started.

1. Use Images/Videos

Anyone who has purchased something online knows that what you get doesn't always match your expectations. Using images and videos in your product reviews is an effective way to show visitors what the products look like in real life. This offers a more realistic view of what they can expect.

Seeing or watching someone use a product helps readers visually connect with it, and get a sense for how it would work for them. It's also a smart idea to create your own original images, rather than using stock photos you find elsewhere (or on the original seller's site). After all, most customers are more likely to trust a third party than the brand itself.

When including images in your product review, make sure they are high quality. It's also smart to include multiple pictures to show different angles and use cases. Depending on the type of product you are reviewing, recording a video can also be helpful to demonstrate what other buyers can expect.

2. Make Reviews Scannable and Visually Appealing

As a general rule, people will be more inclined to read your review if it is formatted in a way that is easy to scan and digest. This means using multiple paragraphs to organize your thoughts, and including lists, graphics, and charts where applicable to break up the text.

Successful product reviews frequently incorporate a rating or metric system that informs viewers about how the review's results were determined. For lengthy product reviews, it's also helpful to include a summary box at the end that highlights the main takeaway points:

Example of a summary box in a product review.

Take a look at this example of a well-formatted product review:

An example of a product review with details.

In addition to including an image of the dress on to show how it fits, the review is easy to scan. It provides enough information in a concise manner for the reader to understand how the reviewer feels about the product, as well as some supporting details that add context to the review.

3. Be Thorough, Descriptive, and Specific

When it comes to writing quality product reviews that boost conversions, the more specific you can be, the better. Using unique and descriptive language will give the reader a better sense for what the product is like to use.

Don't be afraid to include any cons or drawbacks of the item. The more honest you are in your reviews, the most likely customers are to trust you. This also shows that you are not overly biased towards the brand, and are instead giving your honest opinions.

In addition, consider what questions or concerns a person may have before buying the product, and aim to answer or address those points in your product review. A quality review is one that leaves the reader with few if any unanswered questions about the item.

Finally, adding some backstory and personal details to your review can help to humanize it and make it more relatable. Explain what pain points the product helped alleviate, for example, and discuss any surprising uses or benefits. This is a great way to make your review stand out and feel less generic.

4. Link Strategically

Link building is an important aspect of SEO, and when done right can help your reviews rank higher in search results. Product reviews offer an organic opportunity for affiliate marketers to link to specific product pages.

To help customers who are close to buying make a decision, it's important to include links strategically within your review. That way, visitors are able to easily navigate to the product purchasing page.

In addition, it's best to use attractive buttons for your affiliate links that stand out and are conveniently placed. It's also a good idea to include links to reviews of similar products. Just make sure you are transparent about the use of affiliate links.

Using our Affiliate Royale plugin for your WordPress site enables you to seamlessly track link click-throughs:

Link tracking results in Affiliate Royale.

Measuring the performance of your reviews' links is an excellent way to improve conversions over time.


As an affiliate blogger or marketer, the success of your business hinges on creating quality content. Product reviews can help boost conversions by increasing trust with your audience, improving SEO rankings, and helping readers make informed buying decisions.

As we covered in this article, there are many ways you can create effective product reviews, including:

  1. Using high-quality images, videos, and other media.
  2. Making reviews visible and interactive, so users can rate and respond to them.
  3. Writing reviews that are thorough, detailed, and specific, which outline the advantages and drawbacks of the items.
  4. Strategically using affiliate links, and tracking the results.

Do you have any questions about how Affiliate Royale can help you create better product reviews? Let us know in the comments section below!

Should You Start an Affiliate Program Through Your Website?

You may be curious about affiliate programs as a way to supplement your income by working from home. However, it can be hard to know where to jump in. You'll also need to consider the risks versus rewards of starting an affiliate program from scratch.

Affiliate programs are not a way to earn a quick buck. If you’re already committed to running a business, though, they can provide a lucrative way to profit from your hard work over time. You can start an affiliate program to advertise your products or services, and increase your site’s traffic at the same time.

This post will discuss the major pros and cons of running an affiliate program, and then offer a little advice for getting started. Let’s get to it!

A Brief Introduction to Affiliate Programs

First, let’s go over what exactly affiliate marketing is. Affiliate programs are commission-based initiatives where a business offers to pay affiliates an agreed amount for certain results. This is typically a percentage of each sale made by customers who followed one of the affiliate's links, or money earned from a combination of ad clicks, impressions, and referral traffic.

Affiliate marketing is mutually beneficial for both parties. The marketer doesn’t risk making any payments unless they receive their desired result, and the affiliate gets the chance to leverage their niche expertise to recommend certain products, and monetize their blog or website. Some examples of popular affiliate sites include NerdWallet, the Wirecutter, and This Is Why I’m Broke.

The Pros and Cons of Affiliate Programs

Like any strategy, there are advantages and downsides to creating an affiliate marketing program. Some of the key benefits include:

  • Boosting sales. Affiliate programs can help you get the word out about your products and services. They can increase sales and other conversions, without requiring you to spend much time developing marketing materials.
  • Improving visibility. Affiliates typically have their own preexisting followings. That means you'll be getting your business and products in front of brand-new audiences, who may never have heard about you otherwise.
  • Boosting your membership program. You can also use an affiliate program in conjunction with your membership program, if you have one. Your affiliates can help to spread the word about your program, and encourage more users to sign up for a subscription.

On the other hand, there are a few potential drawbacks:

  • Slow build. While you can start an affiliate program quickly, it may take some time to build it up to the point where it's profitable. You'll need to have patience, as it can take a while to attract the right affiliates and start bringing in new views.
  • Hard work. Creating and running an effective affiliate program also takes plenty of work. You'll need to build an attractive program, find quality affiliates, provide them with all the resources they need, and monitor the program's success over time.

An affiliate program isn't a get-rich-quick scheme, and it takes dedication to succeed. However, that patience and hard work can pay off dramatically over time. If you have a service or product that people are interested in, an affiliate program can be an excellent way to connect with potential customers. Plus, the start-up costs are low, so there's little risk involved.

How to Get Started With Affiliate Marketing

The best thing about beginning an affiliate program for your business is that it's surprisingly easy. If you're a WordPress user, for example, Affiliate Royale makes it simple to get started:

The Affiliate Royale website.

With our plugin, you can create and run your affiliate program using a visual interface. You'll also be able to define affiliate roles and track payments right through your website.

You can install the plugin by purchasing a license and performing an automatic install. Once the plugin is up and running, you can configure it through your WordPress site’s admin dashboard by visiting Affiliate Royale > Options:

The Affiliate Royale Options screen.

Once you find some quality affiliates, you can add them to the platform here. Plus, you can create profile, sign-up, and log-in pages for your affiliates to use.

You can also set up an affiliate dashboard, which is a landing page for your affiliates that will provide them with all the information they need to successfully promote your products and services. Affiliate Royale even enables you to set commission levels for each affiliate, and offers built-in tools for creating referral links and banner ads.

With a little time and tweaking, you can use WordPress and Affiliate Royale to set up a comprehensive and thriving affiliate program. This means you can get your program off the ground quickly, and at very little cost to your business.


Affiliate programs can be an excellent way to bring in new customers to your business. You only pay for leads who actually convert, which can make this one of the most profitable forms of online marketing.

There are many benefits to starting an affiliate program, such as increased visibility and sales. Of course, affiliate marketing is not a “get rich quick” solution, and it can take some patience to see your efforts rewarded. Fortunately, by using Affiliate Royale you can start your program with minimal setup time and initial costs.

Do you have any questions about how to get your affiliate program off the ground? Let us know in the comments section below!

How to Promote a Positive Relationship With Your Affiliates

To build a strong affiliate program, a positive relationship with your affiliates is vital, so that they’re motivated to give you their best work. However, this can be a challenge. You may never meet your affiliates face-to-face, and it can be hard to maintain a personal relationship with a seemingly anonymous stranger.

Fortunately, there are some easy ways you can promote a healthy affiliate relationship with strong communication. Implementing these methods can give your affiliate program a huge boost, and help you to attract influential ‘super' affiliates.

This article will provide some tips for how to brand your affiliate site in a way that promotes recognition and engagement. Let’s get going!

Why You Should Maintain Positive Contact With Your Affiliates

When growing your affiliate program, you may be focused on finding websites that match your business’ aesthetic and target audience. However, it’s also important to maintain a positive relationship with the affiliates themselves.

Word of mouth is still one of the most important tools marketers have. Maintaining a positive relationship can help keep you at the forefront of your affiliates' minds, and even inspire them to refer you to their colleagues. This can include asking for feedback so you can find out any pain points, and correct them before they drive a wedge between you and the affiliate.

Even if you’re doing excellent work, if you’re ‘siloed' from your affiliates, they may not be aware of what you’re doing for them. It’s important to periodically reach out and see how things stand. For example, you can send out a survey to receive honest responses. In the next section we’ll explain some of the best ways to build a relationship with your affiliates.

How to Promote a Positive Relationship With Your Affiliates (In 4 Easy Ways)

There are a few steps you can take to keep your affiliates happy, and show how much you care about them. Let's discuss four of them.

1. Send Out Periodic Surveys

Sometimes it can be embarrassing to give negative feedback directly. Surveys give affiliates an outlet to express what is and isn't working, so that you have a chance to address it. It’s better to find out what’s wrong before it causes affiliates to abandon your program.

It’s surprisingly easy to run a survey online. You can create one using a platform such as Survey Monkey or even Google Forms. Once you have it, you can email a link to your affiliates or embed it on your WordPress site. Remember to also use a strong Call To Action (CTA) to urge your affiliates to complete the survey.

2. Conduct Regular Check-Ins

Maintaining a relationship can be as simple as checking in once in a while. Not all affiliates will be interested in keeping up a personal relationship of course, but you can test the water by asking them how things are and feeling out how interested they are in talking.

If this isn’t something that comes naturally to you, you can check out Dale Carnegie’s book How to Win Friends and Influence People. He explains the value of making people feel like you’re interested in them, and walks through how to do so. It's a classic work in the niche, and is solid reading for anyone who wants to improve their business communications.

Some of the times you may want to reach out include holidays, your affiliates’ birthdays (if you know them), and after any major life events they tell you about. For example, if your affiliate mentions that they're getting engaged, it would be a thoughtful gesture to send a card.

3. Maintain a Blog

Another small thing you can do is regularly update your blog. This shows how serious you are about affiliate marketing, which can improve the relationship with your own affiliates. You ultimately want to run a website with high-quality content that they are proud to have their products displayed on.

Maintaining a blog can also help keep you in mind. As we mentioned earlier, word of mouth can lead to referrals. If your site is a resource of useful information, affiliates will be inspired to visit – and may use this positive feeling to recommend you to their colleagues.

4. Craft a Welcoming Affiliate Dashboard

Affiliate Royale dashboard

Finally, strong affiliate relationships can be cultivated by using a customized affiliate dashboard. This is essentially the landing page that your affiliates will see when they log into Affiliate Royale. A welcoming dashboard can encourage positive affiliate relationships by helping your affiliates feel like you value them.

Some ways to make your dashboard radiate a welcoming vibe are to include a personalized welcome message, and add easy navigation links to anything they may need to access. It's these tiny, subtle elements that go a long way towards displaying your level of care and attention to detail.


It’s crucial to promote positive interaction between your affiliates. This can help them care about both you and your business, and give them the impetus to help you succeed. Having affiliates on your side may also lead to more word of mouth referrals.

Four easy ways to promote a strong relationship with your affiliates include:

  1. Sending out surveys to build communication
  2. Checking in regularly with your affiliates to build a personal connection
  3. Maintaining a blog to keep your company relevant
  4. Crafting a welcoming affiliate dashboard

Do you have any questions about building a positive relationship with your affiliates? Let us know in the comments section below!

How to Use Branding Effectively on Your Affiliate Site (5 Easy Methods)

When you run an affiliate website, your power is in your reputation. However, even if you have high-quality content, visitors may not associate it with your brand unless you’ve considered your site’s aesthetic. Humans are visual creatures, and a plain black-text-against-white-background website isn't likely to make an impact.

Fortunately, you can build a strong online reputation through careful branding. It’s possible to create a unique look that visitors will come to associate with your website. Branding also enables you to better market your site, by demonstrating the added value you can offer to your affiliates.

In this article, we’ll explain the importance of branding, and run through five easy ways you can create a unique style for your website. Let’s get started!

Why You Should Brand Your Affiliate Site

If you want your affiliate program to be successful, you want to position yourself as a trusted source of information. That way, your visitors are more likely to return to your site for affiliate product recommendations, and to provide ad traffic.

There are a number of ways to promote trust, but branding is crucial. This is the process of building a recognizable image for your company, through means such as color and font choices. Strong branding is important because it helps a business become more memorable, and makes it appear professional and credible.

If you take a look at popular affiliate websites, you can see how they brand themselves carefully. For example, NerdWallet uses the same shade of green from its logo on its site's Call to Action (CTA) buttons:

Nerdwallet Call to Action

Fortunately, using this technique on your own affiliate site is easier than you might expect.

5 Easy Ways to Use Branding Effectively on Your Affiliate Site

There are some simple steps you can take to brand your affiliate site, in a way that's both memorable and consistent. Let's look at the five most important tasks you'll want to complete.

1. Choose a Color Scheme

First, this is one of the most effective things you can do to brand your website. Colors offer a quick visual shorthand, and users may even begin to associate a particular hue with the business that uses it.

Some companies have even gone so far as to trademark a certain color, such as Coca-Cola's red:

Coca-Cola trademark red

Choosing an effective color scheme can have a profound impact on the way affiliates see your business. For that reason, it's a smart idea to use some color theory to inform your selections.

2. Pick Out Your Primary Fonts

Typography can be a little more subtle than color, but it’s also a key part of how people view your site. Using custom fonts can help in branding, and various font types can provoke very different emotions.

For example, serif fonts tend to come across as professional, while a cursive font may look more creative. Affiliate site PC Part Picker uses an easy-to-read sans serif typeface:

PC Part Picker

Considering your typography can have other benefits as well, such as improved readability. You can use sites like Google Fonts to expand your options, by adding the appropriate CSS code to your WordPress site.

3. Use a Distinctive Domain Name

You may not think of your site's domain name as a part of its branding, but in some ways it’s one of the most important aspects. If visitors can’t remember the name of your website, how will they find it online?

When choosing a domain name, look for something short, memorable, and easy to spell that describes your business’ purpose. For example, the domain makes it clear in a concise way that the site consists of financial experts. Plus, the slang “Nerd” suggests that it uses an informal tone, making the business feel more approachable.

4. Design a Strong Logo

Once you have a color scheme in place, you'll want to think about designing a logo. Your logo and color scheme should match in some way, typically by using one or more of your business' primary colors within the logo.

A strong logo can give your affiliate site a central focus, and encapsulate your message in a single image. For example, Wirecutter is an affiliate site with a focus on consumer appliances and electronics. Its logo matches the site's color palette, and the “W” resembles a wire:

Wirecutter logo

Good logos are often quite simple, but don't underestimate their power. The more places you use your affiliate program's logo, the more recognizable your brand's imagery and colors will be.

5. Customize Your Links

One final step you can take is to use custom links. Link shortening is the process of replacing long, unwieldy links with more attractive and user-friendly options, by using redirects. This is especially important for social media, because it enables you to reduce the amount of visual space your links take up.

However, you can use Pretty Links to do more than just shorten your links – you can brand them as well. This makes it crystal-clear that a link came from your website, so your audience can start to associate your content with your affiliate program. Pretty Links also comes with advanced link tracking, so you can monitor your affiliate referrals.


Branding is a simple way to build your affiliate site’s reputation. If you choose a distinctive aesthetic, people will come to associate your content, site, and overall brand with one another. This can help to encourage repeat visits, and grow your affiliate program over time.

Five key steps you can take to brand your site include:

  1. Choosing a color scheme
  2. Picking out your primary fonts
  3. Using a distinctive domain name
  4. Designing a strong logo
  5. Customizing your links

Do you have any questions about how to brand your affiliate program? Let us know in the comments section below!

5 Ways to Handle Positive and Negative Feedback About Your Affiliate Program

When you run an affiliate program, receiving feedback is crucial to your success. However, it’s not enough to solicit feedback. You need to know how to interpret and respond to customers’ complaints, as well as to their compliments.

The good news is that evaluating customer feedback doesn't have to take up all your time. With just a few best practices under your belt, you'll be able to effectively handle the feedback you receive, both the positive and negative varieties. This should enable you to grow your program and create strong relationships with your affiliates.

In this article, we’ll look at some of the most common types of customer feedback, and discuss how to respond appropriately. Let’s get to it!

Why Feedback Is Necessary to Your Affiliate Program

Your affiliate business lives or dies based on how its members feel about it. If affiliates are dissatisfied, it’s better to know what they’re thinking before they decide to leave your platform. On the other hand, when you’re doing well, positive feedback can help you focus on keeping (and improving upon) the features that are proving successful.

Feedback can include everything from thoughts about how your company is doing, to information about whether they know how to find what they’re looking for on your website. Some of the best ways to solicit feedback include:

  • Customer surveys: Surveys are a way of driving user feedback by asking targeted questions.
  • Contact forms: A contact form enables users to reach out to you when they have an issue or question.
  • Social media: Users may write to your social media accounts with complaints or feedback, and you can also use these platforms to solicit engagement directly.
  • Usability testing: This is a way of discovering whether visitors understand how your website functions, by asking them to complete targeted tasks while explaining their thought processes.

Of course, gathering feedback is only the first step. Once you have your affiliates' responses in hand, you also need to know what to do with them.

5 Ways to Handle Positive and Negative Feedback About Your Affiliate Program

It’s crucial that you have a structured way to handle both positive and negative feedback. That way you won't waste any opportunities, and can avoid letting emotions cloud your judgment. Let's look at five of the best ways to deal with feedback from your affiliates.

1. Always Say Thank You

Whether feedback about your affiliate program is positive or negative, you should always show gratitude for receiving it. Feedback is valuable, and you want to reward your affiliates for taking the time to communicate with you.

You might show your thanks in the form of a discount code or freebie for completing a survey, for example. Or you can simply reach out personally if an affiliate has gone out of their way to give advice.

2. Take Note of the Feedback

Some feedback isn't immediately actionable, but you'll still want to make note of it. If a customer names a specific feature or type of content that they like or dislike about your affiliate program, it's important to save that information for future use.

The next time you are thinking about changing your site or altering a service, you can revisit your feedback notes. You may think twice about removing a feature that affiliates have made it clear they value, for example, unless the criticisms start to outweigh the positive feedback.

3. Ask for More Details

When you receive a piece of feedback, it can often be very general, such as “I think you’re doing a great job!” or “I don’t like how your website looks.” If one of your affiliates says something like this, you may want to try probing for more details.

For example, you can thank the affiliate and then ask if there is anything specific about your program that they’re enjoying or don’t like. You don't want to push them into saying more, of course, but if you provide the opportunity, you'll find that many will be happy to share their thoughts.

4. Perform Usability Testing and User Research

As we mentioned previously, some customers may share negative feedback without saying exactly what they think is wrong. If you're hearing a lot of generally negative comments, but aren't sure what the exact problem is, you may want to perform a thorough review of your affiliate site.

This can include user research or usability testing, and should be guided by the feedback you’ve received. For example, if a few of your affiliates have mentioned that your site is hard to use, usability testing can help uncover gaps in its design. On the other hand, if your content isn't having the effect you'd like, user research can help you find out what your target audience really wants.

Depending on what you discover, you may decide to make changes to your website, or shift your content's focus. You may also find that the initial complaints were outliers, and that your program is functioning smoothly. This can be fine – you’re never going to satisfy every single user!

5. Offer to Make Things Right

Finally, let’s talk about how to handle extremely negative feedback. It can be upsetting to receive unhappy comments about the program you've worked so hard to develop. However, negative feedback can be valuable too. It’s good to know when someone is unhappy, so that you have a chance to resolve the issue.

If you can't fix the specific problem the affiliate has had, other ways to make things right can include offering a small bonus or freebie to the affiliate in question. A simple apology can also go a long way. An affiliate who knows that you've listened to and respected their feedback is more likely to stick around, despite their bad experience.


When you run an affiliate site, you depend on feedback to address user concerns and keep your site running smoothly. Positive and negative comments enable you to keep what’s working well, and revise what isn’t. This process can also help you demonstrate that you care about your affiliates.

Five ways to address affiliate feedback include:

  1. Always thanking the affiliate
  2. Making note of the feedback for future use
  3. Asking for more specific details
  4. Performing usability testing and/or user research
  5. Offering to make things right

Do you have any questions about responding to feedback about your affiliate program? Let us know in the comments section below!

5 Ways to Monetize Your Personal Blog

Running a blog can involve a fair amount of work. Aside from all the time spent writing and researching posts, blogs come with fixed costs. As a result, you may find yourself pouring more time and money into your blog than you are getting out of it.

Fortunately, there’s a way to reap the rewards of all your hard work. Once you’ve established a name for yourself, you may want to look into monetizing your blog. Monetization techniques, including affiliate programs and reseller hosting, can be an excellent way to turn your hobby into a side hustle.

This article will discuss five of the best ways to monetize your blog. Let’s get a move on!

A Brief Introduction to Monetization

Blogging can be a fun way to turn your hobby into a side hustle. We’ve all heard the tales about those who turned their blogs into fortunes. While those possibilities are exciting, there are also ways you can monetize your blog right now without waiting for your ‘big break'.

Once you’ve established your blog as a valuable asset with a strong readership, people may be willing to pay you in various ways. For example, you can provide a service such as hosting advertisements, or adding affiliate links to your content. You can also go the membership route, reserving some content behind a paywall and charging for access to it.

Of course, you should remember that there’s no ‘get rich quick solution’. All of the tried-and-true monetization techniques will require some effort and patience. Your income usually depends on the amount of traffic you drive to the blog by creating engaging content, which takes time.

5 Ways to Monetize Your Personal Blog

Now that we’ve gone over the basics of monetization, let’s review five of the specific ways you can build a business that's based on your blog.

1. Ad Hosting

This first technique is just what it sounds like – you agree to post ads on your blog, and in return you are paid for the number of clicks they receive or sales they lead to. You can either sign up for an ad network, which will connect you with ad providers for a fee, or find sponsors and sell your own ads.

The monetization structure of ad networks is usually Pay Per Click (PPC). This means you are paid based on the number of people who click on your site's ads. If you find your own sponsors, however, you may have more flexibility and control over payment schemes.

If you need to create your own ads, it's easy to do so in Affiliate Royale. You can quickly create banner ads with custom links that will track visits that came from your site.

Note that you'll want to strike a balance with this technique, and be careful not to plaster your blog with too many ads. On the blog pictured below, for example, there is a top banner and a side ad on the right, but there's still plenty of white space between them to make the article readable:

A blog ad example.

However, in the more cluttered example pictured below, there is a top banner ad, a sidebar ad on the right, and an ad in each bottom corner of the screen. One of these is a video ad, which is especially distracting:

A cluttered ad example.

Having too many ads can harm your blog by driving viewers away. People tend to dislike sites like this, where there are so many ads that they feel intrusive. A better balance enables visitors to quickly scroll past ads if they’re not interested and focus on what they came for – your content.

2. Affiliate Programs

Another popular monetization technique is to run an affiliate program. This involves promoting other companies' products, and earning a commission on each purchase that's made through one of your referral links. Affiliate programs can also encompass ad hosting.

You can run programs like this using either an affiliate network or self-hosted affiliate software. Affiliate networks are services that connect you to one or more companies, but sign you up to the terms of their programs. On the other hand, with affiliate software you can set up your own program, but you’re also responsible for finding sponsors:

An affiliate dashboard.

There are pros and cons to each method – typically, affiliate networks come with higher fees and more rigidity, whereas affiliate software enables you to design a program with as much flexibility as you want. If you decide to use self-hosted affiliate software, Affiliate Royale provides an easy solution for WordPress users.

3. Paid Reviews

If your blog is connected to a product or service, you can also look into paid reviews. There are many companies that are willing to pay bloggers to write reviews of their products. Some of these may offer the product itself in exchange for an honest review (i.e., free books for a literary blog), but some also pay in cash.

If you want to get paid for doing reviews, you could try searching for a specific product or type of item that your blog's audience would be interested in, such as makeup or video games. If your blog has a large following, you can also pitch companies directly and ask for free samples or payment.

Remember to balance your content, however. If your blog is largely made up of paid reviews, it may start to feel spammy and even untrustworthy. It's best to continue posting the valuable content that drove visitors to your blog in the first place, and to follow the 80/20 principle – keep your sponsored content to no more than 20% of your blog.

4. Reseller Hosting

Reseller hosting is another popular income generation method. You purchase a large amount of server space from a hosting provider, and resell it at a profit to multiple customers.

This may be appropriate for you if you run a blog about web services, or if you're a developer or a designer who can sell hosting to the clients you build websites for. This way, you know that the people visiting your blog either run a website or are interested in doing so, and are likely to be in need of hosting.

Fortunately, there are many hosting providers that offer reseller hosting, and setting it up isn't hard. There are some pros and cons to this technique – it may be a risk to invest in hosting services and be unable to sell them. However, if you have a strong client base that is interested in web services, the rewards can potentially be great.

5. Members-Only Content

Finally, one more profitable way to monetize your blog is by setting up a membership site. This is a type of ‘freemium' site where you offer some content for free, and lock some of it away behind a paywall.

Users can browse your site to see if they think your content is valuable, but they have to subscribe if they want to see all of it:

Setting up MemberPress.

With a membership site plugin like MemberPress, you have complete control over your monetization structure. Plus, Affiliate Royale is included with MemberPress, which means you can implement both membership and affiliate features on your blog at the same time.


While running a personal blog can be rewarding, it comes with a significant amount of hard work and various costs. Once you’ve established your blog, you may want to capitalize on your investment by monetizing it.

Fortunately, there are many ways to do so. Four simple ways to monetize your personal blog include:

  1. Ad hosting
  2. Affiliate programs
  3. Paid reviews
  4. Reseller hosting
  5. Members-only content

Do you have any questions about how to monetize your personal blog? Let us know in the comments section below!

5 Affiliate Marketing Terms You Need to Know

When you run an affiliate program, it’s important to understand the basic terminology involved. The world of affiliate marketing can be a bit complex, and without knowing the ins and outs, you may end up at a disadvantage.

To help you avoid that scenario, we’ve put together a short guide to some of the most commonly-used and confused affiliate marketing terms. For example, it’s crucial to know that a chargeback comes with hefty fees attached, while a refund often does not. By understanding distinctions like these, you can protect yourself against mistakes.

Let's look at five of the key terms you'll want to know as a new affiliate marketer!

1. Chargeback

First up, this is one of the commonly-confused terms we mentioned above. A chargeback is a refund initiated by the customer. Instead of receiving a refund from the seller, however, the customer opens a disputed charge with their credit card.

Chargebacks often come with hefty fees. Credit card companies may charge the merchant as much as $20 for incurring a disputed charge. This means that in addition to not receiving the original money for the affiliate item, you may actually have to pay out of your own pocket.

It's important to note the distinction between chargeback fees and more traditional refunds. We’ll explain the difference, as well as how to avoid chargeback fees, in the next section.

2. Refund

One way to avoid chargeback fees is by issuing a refund. While a chargeback is initiated by the consumer and incurs fees, a refund is initiated by the merchant and typically does not carry any new charges.

When running an affiliate business, it’s important to draft a clear refund policy. Your policy should make it clear to customers what kind of refund they are entitled to. This can be an excellent way to avoid confusion later, and avoid chargebacks and similar issues.

To keep things simple, you can process refunds using the sales menu in Affiliate Royale. This way, you don’t have to pay commissions on refunded transactions, and can handle all your affiliate program's refunds in a single place.

3. Pay Per Click (PPC) Advertising

Pay Per Click (PPC) advertising is a type of monetization where clicks on a specific link or ad are tracked. In PPC advertising, you only pay when a user actually interacts with your ad. This can help you avoid paying for ineffective campaigns, and keep costs down.

PPC is a very popular method of affiliate marketing. The affiliate agrees to place an ad on their website or social media, and is paid when users click on it and make a resulting purchase. This can also be an excellent way to bring more traffic to your affiliate website.

However, it’s important to ensure that all of your clicks are valid. That brings us to our next affiliate marketing term.

4. Click Fraud

When using PPC ads, you'll want to watch out for click fraud. This is a method of generating fraudulent or invalid clicks. Generally, ‘valid' clicks are ones performed by real website visitors without any prompting. Invalid clicks are those generated by any other means, such as bots or paid deals.

Some affiliate sites will artificially increase click activity through these fraudulent methods. However, there are also other methods that you may not realize are considered click fraud. For example, you can't click on your own affiliate ads, or ask your friends or website visitors to do the same.

Fortunately, you can prevent click fraud by implementing Google Analytics to keep tabs on traffic sources and user behavior on your pages. If you notice a huge increase in visitors who click onto a page and immediately bounce away, that may be a red flag for click fraud.

You can also use a link tracker such as Pretty Links to monitor your affiliates. If you see an uptick in spammy traffic coming from one site, you can remove the suspicious affiliate from your program.

5. Affiliate Software

Last but not least, affiliate software helps you manage your own affiliate program, as opposed to joining up with an existing affiliate network. An affiliate network is a service that manages affiliate accounts for you.

The difference between using self-hosted affiliate software and a third-party affiliate network is the resulting level of autonomy. With affiliate software, you have complete control over how your program is set up. However, you may have to take on additional responsibility in finding affiliates to work with.

On the other hand, with an affiliate network, you have a built-in team and less responsibility. However, networks typically come with increased fees, and less control over your offerings and pricing. This means you're unable to craft your own customized program.

If you choose to set up your own program, Affiliate Royale's software makes your job easy. You have complete control over how your affiliate program will be run, and it operates on the simple-to-use WordPress platform.


Whether you run an affiliate marketing site or use affiliates to promote your brand, it’s important to understand all of the terminology involved. For example, it’s crucial to know the difference between self-hosted affiliate software like Affiliate Royale, and third-party affiliate networks.

To recap, five of the most important affiliate marketing terms to know include:

  1. Chargeback: A refund initiated by the customer, which typically comes with hefty fees.
  2. Refund: A seller-initiated way of returning money if the customer made an accidental purchase, is unhappy with your product, or otherwise falls within your refund policy.
  3. Pay Per Click (PPC) advertising: Ads that are charged based on how often they are actually clicked on.
  4. Click Fraud: A method of generating invalid clicks, such as by writing bots that auto-click on PPC ads.
  5. Affiliate Software: A way of running self-hosted affiliate marketing programs, offering more control than typical affiliate networks.

Are there any other affiliate marketing terms you’d like to know more about? Let us know in the comments section below!

5 Top Security Plugins for Your WordPress Website

In today’s digital landscape, website security is vital. Malware attempts are on the rise, meaning that security breaches are increasingly common. For this reason, you may wish to lock your already secure WordPress site up even tighter.

There are a number of different security-focused plugins available for WordPress, and each one offers varying features – including malware scans and password protection. Stronger security will protect your customers' payment information, and may even improve your Search Engine Optimization (SEO).

In this post, we’ll explain why website security is so essential. We’ll then discuss some of the best security-boosting plugin options available. Let’s get started!

Why Website Security Is Essential

WordPress is the world’s most popular CMS, and it’s also one of the most secure. On its own, WordPress will keep your site pretty well protected. However, no platform can ever be completely safe.

As such, it’s important to implement additional security methods. Failing to secure your site could lead to leaked customer payment information and the installation of malware. It may also result in a lack of trust between your site and its users.

Think of it from a visitor's perspective. If you knew a business had experienced multiple breaches in the past, you probably wouldn’t feel that confident about giving it your credit card details.

In fact, 84% of website visitors would abandon a purchase if they felt their data was going to be sent over an insecure connection. Their fears aren't unfounded as, perhaps unsurprisingly, 95% of attacks happen as a result of human error.

Although this figure is worrying, it does mean that most major security concerns can easily be avoided. There are numerous ways to do this, but as a WordPress user, the best method is typically via a plugin.

5 Top Security Plugins for Your WordPress Website

With the above in mind, we’ve rounded up five of the best security-focused plugins that will help to protect your WordPress website. Let's begin from the top!

1. Jetpack

The Jetpack plugin for WordPress.

To kick things off, we have Jetpack. This plugin is best known for its Search Engine Optimization (SEO) tools, and range of included themes. However, it also comes with a whole host of security-boosting features, including:

  • Downtime monitoring
  • Security scanning
  • Spam protection
  • Plugin updates
  • The Protect module

The basic Jetpack plan is free, although it has limited capabilities. Premium plans start at just $3 a month – and several of the more advanced security features will require additional payments.

2. Wordfence

The Wordfence security plugin for WordPress.

Wordfence is another well-known option. In fact, it's probably the most popular WordPress firewall and security scanner on the market. The plugin boasts over 3 million active installations, and with so many available features, it’s not hard to see why. They include:

  • Leaked password protection
  • Advanced manual blocking
  • Source code verification to repair damaged files
  • Country blocking

Free versions of the plugin are available, while the paid option will offer a greater range of functions. The cost of Wordfence Premium will depend on the number of sites you wish to protect, but it's relatively budget-friendly when you consider the included tools. Licenses start at $99 per year.

3. Sucuri Security

The Sucuri Security WordPress plugin.

The Sucuri Security plugin is powered by Sucuri Inc. – a globally-recognized authority on WordPress website security. What sets Sucuri apart is the fact that it provides a slightly different set of tools than its competition, including:

  • Malware monitoring
  • File integrity scans
  • Regular activity logs
  • Blacklist monitoring
  • Post-hack security actions

Plus, the plugin itself is completely free. This makes it accessible to all website owners, regardless of their budgets. Paid plans with additional functionality are also available, and start at $199.99 per year per site.

4.  iThemes Security

Previously known as Better WP Security, the iThemes Security plugin is a particularly impressive way to protect your WordPress site. It includes over 30 security-enhancing features, including but not limited to:

  • WordPress ‘brute force’ protection
  • File change detection
  • Strong password enforcement
  • Regular database backups
  • An ‘away’ mode to lock out users during certain times

It’s important to note that most of the more useful tools are only available on the iThemes Security Pro upgrade. It costs just $80 per year, so the investment will be more than worth your while.

5. Google Authenticator

The Google Authenticator WordPress plugin.

On the surface, it probably doesn’t make much sense to install a plugin that contains only one security feature. However, in some cases it’s necessary. Despite their expansive features, many security plugins fail to include two-factor authentication.

With the Google Authenticator plugin, you’ll be able to add this capability to your site in minutes. Two-factor authentication is important, as a lot of hacking attempts start at the login stage.

Put simply, when anyone attempts to log in to your site, they will need to supply both a password and a secondary type of authentication. This typically takes the form of a push notification to your phone or email address.

Installing this feature will make it much harder for outside sources to access your WordPress website. This plugin is also completely free, and the interface makes it relatively easy to navigate.


It’s probably fair to say that security is one of the most essential parts of any WordPress website. Failing to properly secure your site could result in numerous issues, so it’s important to ensure that it’s fully protected.

In this post, we highlighted five of the must-have security plugins for your WordPress website:

  1. Jetpack: Made by the people from, Jetpack is packed with additional security features.
  2. Wordfence: Wordfence is one of the most relied-upon companies in WordPress security, so it's a great option for any site.
  3. Sucuri Security: This plugin makes it easy to implement a Web Application Firewall (WAF), which blocks attacks and malware.
  4. iThemes Security: With over 30 additional features, iThemes Security will help to prevent hacks and unwanted intruders.
  5. Google Authenticator: Google Authenticator will enable two-factor authentication, making your site harder for outsiders to access.

Do you have any further questions about website security? Let us know in the comments section below!

4 Common Myths About WordPress (And Why They’re Wrong)

WordPress is one of the most well-known website-building platforms in the world. Although this widespread use can be a positive thing in many ways, it has also resulted in the circulation of several myths.

Although (like all platforms) WordPress isn’t without its faults, many of the more negative beliefs about it are simply untrue. WordPress is a powerful platform with extensive capabilities and easy of use, so it’s important not to let the opinions of a few people cloud your judgement.

In this post, we’ll discuss some of the most commonly believed myths about WordPress and explain why they’re incorrect. So let’s get started!

Why WordPress Myths Are Particularly Common

When deciding which website-building software to use, it’s likely that your first thought will be WordPress – and for good reason. WordPress powers over one-third of the web, and more than 60 million people have used it to create their websites, stores, and blogs.

In short, WordPress is incredibly popular. Its popularity has led to a very active online community and plenty of useful themes and plugins that greatly expand its capabilities. However, its widespread use also means that some have had less than positive experiences with the platform. And a few bad experiences can easily become the basis of widespread myths.

4 Commonly Believed Myths About WordPress (And Why They're Wrong)

WordPress is popular for a reason. When used effectively, it is an incredibly beneficial platform. Below, we'll look at four of the most common beliefs about WordPress that are worth being debunked.

1. WordPress Is Difficult to Use

This is perhaps the most commonly circulated of all WordPress myths. The platform has gained a reputation in some circles for being tricky to use – especially when compared to simpler drag-and-drop builders like Wix and Squarespace.

Although the ins and outs of WordPress take a bit of time to learn, the platform is inherently easy to use. In fact, WordPress was actually created with beginners in mind. This is in contrast to other popular CMSs, such as Joomla and Drupal, which are much less newbie-friendly.

WordPress offers a user-friendly dashboard and easily accessible settings. It only takes a few minutes to set up a new site and start creating content. Plus, the majority of additional features you might require can be added by installing plugins and themes, so you don't need to know a thing about code.

What's more, if you do have questions, WordPress features a friendly community of helpful users who are always on hand to talk you through any issues. The WordPress Codex is also an invaluable resource, as are the many WordPress blogs, courses, and tutorials around the web.

2. WordPress Only Benefits Bloggers and Smaller Sites

Although this is ultimately a myth, it was based on a kernel of truth. WordPress was first developed as a blogging platform, and most of its primary features were created with this purpose in mind.

However, the platform has changed significantly since its inception. Today, it’s used for all manner of websites – from business pages to online portfolios. E-commerce stores are also particularly common. This versatility is due, in part, to the wide range of available plugins and themes.

Many people also believe that WordPress is only suited to smaller sites that don’t receive much traffic. However, frequent updates mean that WordPress is adapted to perform smoothly under pressure. So if you’re looking to grow your site, WordPress is more than able to keep up.

3. WordPress Comes With a High Security Risk

Like any other platform, WordPress is no stranger to security risks. There have been several highly publicized attacks that have hit WordPress sites specifically, leading some to question the stability of this open-source software.

After all, using open-source software means that anyone can access the platform's source code, making it easier to hack. The popularity of the platform can also make it a prime target for malicious software.

Despite all that, WordPress remains a safe and secure platform. It’s designed by a large team that is constantly looking to improve security, and new updates are frequently released to address the latest threats.

In addition, there are numerous security-focused plugins that add further protection to WordPress sites. Jetpack is one of the most popular, and its premium plans include malware scanning, automated daily backups, and spam protection. Sucuri Security is another great option if you're looking for additional website-securing features.

4. WordPress Sites All Look the Same

This myth has become more common since the introduction of the block editor, although it has always been out there. Many people, including those familiar with the platform, believe that WordPress sites all look the same.

This is largely because many sites use the default themes that come pre-installed with the platform. While this can result in a plethora of cookie-cutter sites, it’s important to note that there are tens of thousands of alternative themes available, many of which are free.

Therefore, you can add a more unique style to your site with ease. What's more, most themes offer plenty of customization options. There are also premium themes available via sites like ThemeIsle and ThemeForest.

You can even use page builder plugins like Elementor, Beaver Builder, and Divi to customize your site further. Of course, you can always use code to create a completely unique site (or hire someone else to do it for you).


WordPress has grown dramatically since its release. Although this can be a good thing, it does mean that misconceptions have become commonplace.

In this post, we explored (and debunked) some of the myths that are commonly circulated about WordPress. We learned that:

  1. WordPress is easy to use, even for beginners.
  2. You can create all types of websites in any size.
  3. While no platform is perfect, WordPress is remarkably secure.
  4. With the right theme and a little tweaking, your WordPress site can have a unique look and feel.

Do you have any further questions about using WordPress? Let us know in the comments section below!