How to Create Video for Affiliate Marketing (4 Tips)

how to create video for affiliate marketing

If you haven't already, the time to start using videos to boost your affiliate marketing campaigns is now. According to a report by the Aberdeen Group, the use of video in marketing can result in 34% higher conversion rates. And the number of YouTube viewers increases by 100% every year

Because affiliate marketing relies on site traffic, statistics like those above make video a necessity for any business hoping to compete. 

In this post, we’ll go over four basic tips for how to create video for affiliate marketing. These tips will be super helpful as you get started incorporating video into your marketing mix. Let’s get to it!

#1 Make Sure You Have the Right Equipment

To produce high quality videos for digital marketing, you’ve got to have the right equipment. While most mobile devices now have the ability to capture crisp and detailed video, they do present some limitations. 

If you’re serious about utilizing video in your marketing strategy, you should invest in a camera designed specifically for recording videos, a tripod, basic lighting, a good quality microphone, and a laptop for editing. For creating videos that include visual specifications and details, you should also consider using an online video maker. Canva is one of the best and easiest to use.

Remember, the goal is to inspire your viewers to respond to your calls to action after watching your content. When it comes to video, nothing is less inspiring than content that’s hard to see or hear.

#2 Optimize the Names of Your Video Files

Ask any video editor and they’ll tell you they’ve been guilty of using generic titles like “PROJECT_FINAL.mp4” as file names for their projects. This is understandable, considering the fact that clients often ask for revisions, which requires the creation of multiple files. But if you want to improve your affiliate marketing conversions, generic names are a no-no.

Optimizing video file names is key to higher ranking on YouTube's search results. But fortunately, coming up with the right name is easy. Simply be descriptive, using names like “BoostYourAffiliateMarketingCampaign.mp4” or “Top10BestAffiliateProgramsToJoin.mp4.” Keep in mind that you’ll need to optimize your file name before uploading and titling your video on YouTube.

#3 Write Generous, Relevant Descriptions and Titles

First off, we’re definitely not saying you should write an essay about your video in the description section or try to cram everything about your video into its title. After all, the number of characters you can use is limited anyway. 

By generous, we mean you need to provide relevant information about your video in its description and title. Every word counts, so make sure what you write is detailed and applicable to the video’s content. Use relevant keywords that your audience is likely to use when searching for videos like yours on YouTube. 

And always remember to leave room for a link to your website so people know where to find you!

#4 Create Custom Thumbnails

If you don’t upload one, YouTube will automatically assign a thumbnail to your video. While these default thumbnails can give viewers some idea of what your content is about, you’re missing out on a huge marketing opportunity by relying on them. 

Your video’s thumbnail serves as an advertisement to entice viewers to stop scrolling and watch to see what you have to offer. That’s why it’s so important to utilize this real estate to the fullest. For a great resource on optimizing your thumbnails, check out Oberlo’s article, “The Perfect YouTube Thumbnail Size and Best Practices.”

Final Words

Knowing how to create video for affiliate marketing is critical these days. Videos can do wonders for your campaigns, as they provide the perfect venue for interacting and engaging with your target audience. Follow our tips above, and create compelling and high quality content, and you’ll be well on your way to increasing traffic to your site in no time.

Do you have any questions or thoughts about video and affiliate marketing? Let us know in the comments!

Affiliate Royale 1.3.3

We've added some great stuff in this release:

  • Added Super Stripe integration
  • Two new shortcodes wafp_show_affiliate_info which will conditionally display affiliate information if a referral cookie is set and wafp_show_if_referred which will conditionally show content if a referral cookie is set.
  • Fixed several small issues

Release 1.3.2

  • Adds support for DigLab's Stripe Payments plugin for WordPress
  • Fixed some issues with menu ordering
  • Fixed an issue with pretty affiliate links when running wordpress in a subdomain
  • Other minor fixes

Affiliate Royale Version 1.3 Released

We just issued our 1.3 release of Affiliate Royale. This release addresses some of the most requested features and issues that have been reported.
Here's what's new in the 1.3 Release of Affiliate Royale:

  • Added fixed amount commissions
  • Added WooCommerce integration
  • Made MemberPress integration available to all users
  • Fixed some minor issues with Affiliate Royale running on WordPress 3.5
  • Fixed an issue with declined credit cards in WP-E-Commerce
  • Added some actions and filters
  • Retina display compatibility in the Affiliate Royale admin
  • Added some enhancements to the Affiliate Royale update mechanism

Affiliate Royale 1.2

Affiliate Royale 1.2 is a major release … it represents months of work and implements many highly requested features. Here's a breakdown of what has changed:

  • Fixed a commission calculation issue to subtract Shipping/Tax from orders before recording
  • Added an option to force affiliates to fill in information before receiving commissions
  • Added a Default Affiliate Link option (which initially defaults to the first available link/banner)
  • Added a link to the User Manual from the wordpress admin
  • Added the ability to add an affiliate signup agreement
  • Fixed some issues with the automatic update code
  • Aweber API Integration fixes
  • Added several new list tables for viewing & searching completed payments, referred subscriptions, affiliate accounts & referred sales
  • Added 1 click copy to clipboard on the affiliate dashboard for affiliate links & banners
  • Added post processing (via cron) for & other gateway responses
  • Separated account info from home page of affiliate dashboard
  • Fixed a compatibility issue with W3 Total Cache
  • Added a label for text links
  • Added the option to make Affiliate links “Pretty”
  • Added a slug field to name affiliate links when pretty affiliate link option is enabled
  • Fixed date range issues in select month list for reports
  • Added the ability to select Multiple payment integrations
  • Restyled the nav bar to make it more compatible across various themes
  • Added the ability to add links to the dashboard nav bar
  • Added more stats to the affiliate dashboard
  • Fixed issues with Shopp integration
  • Fixed issues with International currencies
  • Fixed numerous smaller issues

Affiliate Royale 1.1.5

This release adds some important features for many Affiliate Royale users:

  • Fixed an issue with the “Lost Password?” mechanism on the Affiliate Royale login page
  • Added PayPal configuration option for forwarding IPN request to additional URLs
  • Added PayPal configuration option for receiving IPN request from alternate servers
  • Added PayPal configuration option for locking down the email addresses that valid IPN request can come in from
  • Added the ability to use the PayPal sandbox for testing purposes
  • Fixed issue with aweber description field not stripping slashes
  • Added Zero Configuration Integration with Cart66 (only works with Cart66 1.3.2 and above)

Affiliate Royale 1.1.4

This is another critical release with fixes related to the WordPress 3.3 release and some other more minor issues:

  • Another WordPress 3.3 related get_userdata issue
  • Fixed an issue with AJAX and affiliate link display in the Affiliate dashboard
  • Fixed an issue with Shopp integration when products are purchased with a discount

Affiliate Royale 1.1.3

We just released Affiliate Royale 1.1.3 … This is a critical update as it fixes a serious bug when running Affiliate Royale with WordPress 3.3. Here's what has changed:

  • Fixed a serious issue with Affiliate Royale & WordPress 3.3 … WordPress 3.3 changed the way it returned user data which completely crippled Affiliate Royale. The fix for this issue was quite simple and will ensure that this type of issue shouldn't come up in the future.
  • Fixed an issue uploading banner images for some users who aren't able to open remote urls due to their php configurations.
  • Created the option to not select a login and/or signup page so an alternate login and signup methods can be used
  • Added built-in WP eCommerce integration

Version 1.1.2 Released

This version of Affiliate Royale introduces the following changes:

  • Fixed a Javascript Error on the affiliate dashboard
  • Fixed a severe problem for some international users that was preventing commissions from being tracked when php and/or wordpress locale settings were set to use commas as decimals
  • Fixed a small issue with tracking multi-level commissions
  • Fixed a small issue with the automatic update routines

1.1.1 Release of Affiliate Royale

This release pushes the following changes:

  • Added an ability for the admin to change an affiliate's referrer on their user profile page
  • Fixed an issue with the Affiliate Royale automatic updates
  • Fixed an issue where 0%, 2nd level, “ghost” commissions were being recorded erroneously for affiliate referrers even when there is only one level
  • Added logic that will automatically reassign the affiliate children of an affiliate to her affiliate referrer (parent) when she's deleted as a user from the system