6 Characteristics of a Successful Affiliate Marketing Program

successful affiliate marketing program

With affiliate marketing, brands and publishers come together in a potentially lucrative profit-sharing business model. It’s one of the top strategies for customer acquisition.

However, whether you’ve been running your program for years or you’re just getting started, it's important to understand that smashing success stories are easy to find but harder to replicate.

Thankfully, by looking at other successful programs, you can identify characteristics they have in common and incorporate them into your own strategy. This includes everything from finding top-notch influencers to work with to simply having a bit of patience.

In this article, we’ll discuss six important characteristics of successful affiliate marketing programs. We'll explain what they are, why they matter, and how you can bring these concepts into your own plan. Let's dive right in!

1. Quality Affiliates

Affiliates are your representatives, linking you to your customers and leads. They promote your products or services to their own unique audiences, expanding your reach by exposing your business to new prospects you might not otherwise reach.

However, not all partnerships are bound for success. Quality affiliates are knowledgeable about your products and find creative ways to sell them.

They consistently produce valuable and engaging content for their audiences, and they’re willing to learn and adapt as you evaluate and modify campaigns.

On the other hand, low-quality affiliates make little effort to show off your products. They publish content sporadically and without thought to their audiences' needs or interests, and may even unintentionally spread misinformation about your brand. In other cases, they might simply be a poor fit for your business' identity or values.

Statistics provided in your affiliate admin panel and your engagement with your partners can help you assess their effectiveness. Develop your relationships and keep your affiliates happy by providing helpful tools, financial incentives, and a sense of community.

2. Products That Provide Value to Customers

Successful sellers promote products they believe in. If you want your affiliate marketing program to succeed, you need to do your part and provide a valuable item that people actually want to buy.

Understanding the problems and challenges your customers face is key to creating products they'll value. Sometimes, you can solve challenges your customers don’t even know they have. These products surprise and delight. They can revolutionize an industry.

When Apple recreated the iPhone, it didn’t start with what its competitors were already doing. Michael Hyatt describes it as “not only as good as Apple could make it, but as good as Apple could imagine it.”

You may not be selling the next iPhone, but you can take a page out of Apple's book. Bake in greater value by understanding the needs of your customers and creating the best solutions you can imagine for them.

Start your product development process with customer problems, and end it with customer satisfaction.

3. Attention to Key Performance Indicators (KPIs)

KPIs provide you with information about the effectiveness of individual campaigns. They also let you know how your business is performing overall.

These metrics include information such as:

  • Click-Through Rate (CTR). The number of users who click on affiliate links and proceed to your website.
  • Conversion Rate. Percentage of affiliate traffic you’re converting into buying customers.
  • Cost Per Click. How much you spend on average for every click-through to your website.

This information is hard data. It’s an accurate picture of how your affiliate campaigns are performing. KPIs help you measure growth and identify trouble spots before they become costly problems.

KPIs are a crucial reality check, and successful marketers pay close attention to them. You can stay informed and proactive with reliable tracking and reporting via Affiliate Royale.

The Affiliate Royale plugin.

Our WordPress plugin enables you to monitor KPIs from your admin dashboard so you can stay apprised of how your program is doing.

4. A Thriving Affiliate Community

Creating an affiliate community around your brand or business provides a space where your partners can engage with you and each other. This generates loyalty and enthusiasm while also organically building momentum and fostering positive experiences.

Here are a few tips for building a thriving affiliate community:

  • Provide helpful tools and creative tips to assist affiliates in boosting sales.
  • Take advantage of accessible communication tools to increase engagement and gather feedback.
  • Set up forums or other channels to create networking opportunities.

In addition to helping set your partners up for success and enabling them to get to know one another, more exposure to your brand should help affiliates represent your business more accurately to their audiences, too.

5. Patience While You Wait for Growth

Any kind of growth takes patience, and developing a successful affiliate marketing program is no different. Affiliates require time to learn how best to share your product with their followers.

They may also need a few months to develop and publish content, refine calls to action (CTAs), and present your brand in ways that motivate clicks.

Measuring is an essential part of the marketing process. If an affiliate writes a series of blog posts to promote your product, they’ll be able to gauge how receptive their audience is through clicks, shares, and the conversation it generates.

This feedback will help them determine what kind of content helps them gain traction.

Give your affiliates the tools they need to succeed while you commit to the process. Then keep an eye on your KPIs and remember that success rarely happens overnight.

6. Profitability

Profitability is usually the first characteristic we think of when measuring success, but it's listed last here for a reason. That's because profitability often comes after a lot of hard work, thoughtful decisions, preparation, and maybe a bit of luck.

Quality affiliates, valuable products, thriving communities, and even patience lead to profitability. In the vast majority of cases, you have to nurture the other characteristics on this list before you turn your attention to money.

Here are a few areas to tweak for increased profitability:

  • Manage product costs to accommodate fair commission payouts at prices customers are willing to pay. This may take some testing, so track your sales numbers and evaluate.
  • Determine affiliate commission rates by researching your competition and calculating a target profit margin.
  • Get noticed, recruit more affiliates, and build awareness through advertising.
  • Boost immediate sales with coupons.

As your business generates revenue, you can monitor and adjust the factors that impact your profit margins.


Creating a successful affiliate program takes work. While the definition of success may vary between brands, there are definite attributes you can develop and incorporate into your own strategy to unlock your earning potential and increase affiliate and customer satisfaction.

In this post, we’ve covered six key characteristics successful affiliate marketing programs share:

  1. Quality affiliates who consistently produce relevant and engaging content.
  2. Products that provide value to your customer base.
  3. Attention to KPIs so you can identify areas of potential improvement and growth.
  4. A thriving affiliate community that fosters loyalty and provides resources and motivation.
  5. Patience while you wait for growth.
  6. Profitability achieved by supporting your affiliates and optimizing your commission rates.

Do you have questions about how to build a successful affiliate marketing program? Let us know in the comments section below!

How to Do Link Building with Google Alerts (5 Simple Steps)

Megaphone reaching out from the smartphone and laptop screen to shout alerts for product promotions

When creating a site that relies on affiliate marketing and top-tier backlinks, you’ll need to use every trick in the book to make sure of two things: relevance and quality. However, it can be tough to figure out which strategies will actually help grow your site.

The good news is there’s a free and easy way to get inspiration for link building campaigns, and it comes directly from Google itself. Google Alerts goes hand-in-hand with affiliate marketing programs by enabling you to filter relevant search terms, and delivering alerts directly to your email inbox.

In this article, we’ll take a quick look at the importance of effective link building, and see how you can do link building with Google Alerts to receive a steady stream of new affiliate ideas daily. Let’s dive in!

What Is Link Building and Why Is It So Important?

Link building is a highly-effective way to help your site rank higher on search engines. An understanding of this strategy is fundamental to leveraging SEO, as it can help your website grow through organic traffic.

In basic terms, link building means encouraging other websites to link back to yours. These URLs, also known as backlinks, demonstrate to Google and other search engines that your site’s content is valuable by increasing qualified traffic.

The advantages of effective link building include:

  • Greater visibility in search engines
  • Quality traffic from external sites
  • Higher levels of trust and legitimacy
  • Faster web indexing for your site

Whether you’re new to link building or are an experienced campaigner, using the right resources is key to getting the most from your efforts.

One of the best tools you can use is Google Alerts. This solution enables you to “monitor the web for interesting new content”. It’s tailor-made for identifying potential link building partners, so let’s take a closer look at how it works.

5 Simple Steps for Effective Link Building with Google Alerts

Getting started with Google Alerts is simple – and won’t cost you anything. This makes it an indispensable tool for your affiliate marketing campaigns. In the following five steps, we’ll walk you through how to get set up and conduct searches for valuable link-worthy sites across the web.

Step 1: Set Up Google Alerts

First, you’ll want to make sure you’re using a Gmail account (signing up is easy and free). While Google Alerts will still function with alternative email addresses, it’s a Google property and will therefore work most optimally within the Google Suite.

Once you’re signed in and ready to go, simply navigate to the Google Alerts home page:

The Google Alerts home page.

Here you’ll see your Google account’s image, name, and email address below the Me on the web heading. This is a fun way to first get acquainted with Google Alerts: just click on your name and it will display any mention of you throughout the web.

However, the most important element here is the search bar. This is where you can input keywords, phrases, and other relevant information for your link building campaigns.

Now that you’re familiar with the basic Google Alerts interface, we can talk about how to search for and create alerts.

Step 2: Enter Search Terms Relevant to the Sites You’re Campaigning For

All you’ll need to do now is type in a keyword or phrase related to the kind of sites you’d like to get backlinks from. We’ll search the phrase “affiliate marketing” as an example:

A Google Alerts search for affiliate marketing.

This prompts Google to do a quick crawl of the internet, searching for mentions of the words you entered. Bear in mind that a term like “affiliate marketing” is a very broad search, and will yield lots of results right off the bat. We’ll discuss how to narrow down your results in the next section.

Step 3: Strategically Filter Your Results

Google Alerts provides some excellent filtering options. As we mentioned earlier, there are often millions of results for broader searches, so zeroing in on more specific content will save you a lot of time and add to the effectiveness of your campaigns.

Below the search bar, you’ll see a drop-down menu called Show options:

Showing options in Google Alerts.

When you select it, you’ll be presented with various ways that you can restrict your searches for more accurate results:

Customizing Google Alerts.

Your options include:

  • How often: How frequently you’ll receive alerts to your inbox. You can choose from As it happens, At most once a day, and At most once a week.
  • Sources: What type of content you’ll receive alerts for. These options include news, blogs, web, videos, books, discussions, and finance.
  • Language: There are 45 languages available at the time of this writing.
  • Region: Here you can narrow the countries you’ll receive results from.
  • How many: You can opt to see all results, or only the most relevant ones.
  • Deliver to: The email address where you’ll receive the alerts.

By adjusting some of these parameters, you can end up with significantly different results:

A customized Google Alerts search.

The filters you choose to use are 100% subjective to the goals of your campaign. So it’s a good idea to spend some time tweaking these options, in order to find the best results.

Step 4: Optimize Your Search Inputs for the Best Results

Once you’ve filtered your alerts, it’s time to dig deeper and get more specific with your search terms. Remember that the goal of using Google Alerts is to get relevant, quality ideas for potential backlinks. Optimizing your searches will take a lot of the guesswork out of which alerts will be most useful to you.

The best ways to do this are:

  • Use very specific words and phrases
  • Try a site-specific search (type in “site:” and then the domain name)
  • Include negative keywords (add “-” in front of terms to remove them)

Note that using quotation marks will yield only results with that specific phrase or word in them:

A search with quotation marks.

At this point, you should be well acquainted with how Google Alerts helps you find ideas for affiliate marketing. However, you don’t have to stop there.

Step 5: Create and Set Multiple Alerts

The final step is to hit that “Create Alert” button, and you’re done:

Creating an alert.

New alerts will be added to a list on the initial search page. They can also be edited or removed by clicking on the icons to the right:

Creating multiple alerts.

Finally, you don’t need to rely on only one search term or phrase at a time. In fact, you can set up to 1,000 alerts with each Gmail account you have. Simply repeat the above process to add as many alerts as you need.


With so much information available, it can seem difficult to find the most profitable link building prospects. That’s why you don’t want to go it alone. Using a tool like Google Alerts can help you encourage relevant backlinks more easily, and boost your SEO in the process.

To implement this solution, all you need to do is:

  1. Set up Google Alerts.
  2. Enter search terms relevant to the sites you’re campaigning for.
  3. Strategically filter your results.
  4. Optimize your search inputs for the best results.
  5. Create and set multiple alerts.

Do you have any questions about how to do link building with Google Alerts in your affiliate link building campaigns? Leave us a comment and let us know!

How to Determine Your Customer Pain Points (3 Key Tips)

customer pain points

As an affiliate marketer, it’s crucial to understand your audience’s unique needs. How well you respond to those desires can either make or break your campaigns.

Although figuring out and responding to your customer pain points may seem a bit challenging at first, it’s easier than you might expect. There are multiple ways to identify your customers’ needs, and offer targeted solutions through your content.

In this article, we’ll explain what pain points are and why they matter. Then we’ll talk about how affiliate marketers can figure out the customer pain points for their specific audiences. Let’s get started!

An Introduction to Customer Pain Points

Pain points refer to specific challenges or problems that customers (or prospective customers) experience. These can be quite diverse, and like physical pain can range from mild to severe difficulties.

What’s more, pain points determine what types of solutions customers seek. For example, let’s say you’re trying to encourage your audience to try out some new financial software. You’ll first need to find out what they’re currently struggling with.

Do their finances take too long to manage? In that case, you can emphasize that the solution you’re promoting is quick and simple to use. Are they business owners juggling payments from multiple clients? In response to that pain point, you might showcase how robust the software is, and how it offers a centralized dashboard that can organize dozens of accounts.

Although customer pain points take many forms, they usually fall into four broad categories:

  1. Financial: This category encompasses all the issues customers have that involve money. Often, they are looking to reduce how much they spend on products or services.
  2. Process: Your customers may need products and services that offer solutions to their everyday problems. For instance, a customer who spends hours cooking dinner might appreciate a pre-packaged meal that only requires a few minutes in the microwave.
  3. Productivity: This category comprises problems where the customer wants a more efficient or streamlined experience. These customers want to make the most of their time and resources.
  4. Support: Your customers in this category might feel like they need help accomplishing certain tasks that are too complex or confusing to handle alone. Alternately, they may simply need to outsource work they don’t have time for.

Whatever form they come in, your customers' pain points play an important role in your success or failure. If your content doesn’t make it clear how the products you’re promoting solve relevant problems, potential customers are unlikely to be interested. On the other hand, you can convince leads who are on the fence to take a chance by demonstrating how you can make their lives easier.

How to Determine Your Customers’ Pain Points (3 Key Tips)

Since pain points vary widely, there’s no “one size fits all” solution for responding to them. In order to create effective affiliate content, you need to determine the types of pain points your specific target audience is struggling with. Let’s look at three ways you can do just that.

1. Conduct Online Surveys

Online surveys can be an effective way to get specific information about current and prospective customers. They provide a key opportunity to engage with your primary audience, by asking them targeted questions about the types of products and services they are interested in, as well as the relevant challenges they face.

An example customer survey.

There are many benefits to using surveys over other forms of collecting data. They are cost-effective, offer strong response rates, and are easy to conduct. Audience members can also choose when and where to complete your survey, making it a convenient and user-friendly option.

Best of all, creating a survey is simple, and doesn’t require any special technical knowledge. You can use general platforms such as Google Forms and SurveyMonkey, or a WordPress-specific solution like WPForms’ survey add-on.

2. Apply Social Listening

Another way to determine your customers’ pain points is through social listening. Simply put, social listening is the process of tracking what customers are saying about different brands, products and services on social media channels such as Twitter and Facebook.

Social listening can help you get access to information about your target audience’s opinions, views, and pain points. You can check out their feedback and reviews on similar sites and products, and find out what they tend to complain about.

An example of a customer pain point on Twitter.

With that information, you’ll be able to create content that answers the current needs of real potential customers. If you decide to go this route, there are many social listening tools you can choose from, such as Hootsuite and Sprout Social.

3. Set Up Live Chat

Last but not least, adding live chat functionality to your website is a great way to learn about your audience’s needs and the issues they face. Through this feature, visitors to your site can contact you with queries or problems they haven’t yet found a solution for. This can help you identify un-served pain points, and clue you in about what kinds of products you might want to promote.

An example of live chat.

When using live chat, you can collect a lot of information about your customers. Depending on the software you choose, you should be able to store and organize chat logs to review and inform your decisions about what items to spotlight and how to optimize your messaging.

Live chat also enables you to build rapport with your audience, which is valuable for gaining their trust and loyalty. Should you decide to add a live chat feature to your WordPress website, you might want to consider creating a chatbot.


As an affiliate marketer, you only succeed when you convince your audience that you can point them towards a solution they need. Therefore, it’s important that you are able to identify their pain points and effectively respond to their unique desires.

Three of the best ways to do that include:

  1. Online surveys
  2. Social listening
  3. Live chat

Do you have any questions about how to optimize your content in response to customer pain points? Let us know in the comments section below!

A Short History of Affiliate Marketing (What You Should Know)

history of affiliate marketing

If you're reading this, you're probably well-versed in how affiliate marketing works. Brands work with influencers, publishers, or other content creators to promote their products or services. Those partners then earn a commission on each sale they make. 

This basic model is at the heart of all affiliate marketing programs. However, the industry overall has evolved dramatically since it first started in the late '90s. Understanding those changes and the development of the affiliate system is key if you're a player in the field.

In this article, we'll walk you through a short history of affiliate marketing from its inception to today. Let's talk history!

History of Affiliate Marketing: How It Got Its Start

Referral marketing has been around for quite some time. Businesses have a long history of rewarding people who bring in new customers. However, online referral or affiliate marketing didn't get its start until the mid-1990s.

An online flower shop founded by William J. Tobin called PC Flowers and Gifts pioneered the first affiliate program for the web. The e-commerce site went live in '89 and it launched its novel marketing approach soon after. By '93, the program was generating millions in sales per year. It had over 2,500 affiliates from all around the web by '95.

In '96, Tobin applied for a patent on affiliate marketing and tracking. He was granted the patent in 2000. 

However, by then, PC Flowers and Gifts was far from the only player on the affiliate marketing field. Other businesses had seen its success and decided to adopt the method for their own use. One of those businesses happened to be Amazon.

The Impact of Amazon on Affiliate Marketing

Amazon's famous affiliate program, Amazon Associates, first saw the light of day back in '96. Although it wasn't the first affiliate program, it was the first that was available to the public in general.

By signing up for Amazon Associates, members could publish custom banners that led back to Amazon or linked directly to it. These days, the program is an unstoppable juggernaut. However, back in its early days, it looked very different, primarily due to two reasons:

  • Amazon only sold books back then.
  • In 1996, the company was only one year old and its initial public offering (IPO) was still a year off in its future.

Amazon's rise since then has been meteoric for over two decades. Arguably, part of that success can be attributed to Amazon Associates. The program still exists, of course, and its umbrella now covers much more than books:

The Amazon Associates homepage.

These days, around 2.3 percent of all websites that use advertising networks are members of Amazon Affiliates. That's a massive number, which is only logical considering how many people trust Amazon with their purchases.

The advantage that big e-commerce players such as Amazon have when it comes to affiliate marketing is evident – people know them. That means, in theory, it's easier for affiliates to make sales since users are more likely to trust the products affiliates promote.

Thanks to Amazon, the concept of public affiliate marketing programs took off faster than it might have otherwise. Unlike closed programs, these variants enabled anyone with a website to monetize their online presence.

Keep in mind that in the mid-90s, online advertising was also in its infancy. Text and banner ads were just starting to take off, right alongside the affiliate industry. Then came affiliate networks.

Why Affiliate Marketing Networks Became Popular

The first affiliate marketing networks that launched to the public did so in 1998 and are still kicking around. If you're an affiliate marketer, you've probably heard about Commission Junction or Clickbank:

The Clickbank homepage.

In the more than two decades that have passed since they first came on the scene, the concept of affiliate marketing networks hasn't changed all that much. Businesses often pay to become members and the network promotes their products to affiliates. Those content creators, in turn, promote the products to their audiences.

Affiliate marketing networks completely transformed the market. These platforms gave small businesses the opportunity to scale without the technical expertise needed to implement an affiliate system. Likewise, they provided affiliates with an opportunity to choose which products to promote.

Joining an affiliate network provided (and still does) businesses with the tracking and payment systems they needed to grow. As long as they have a product people want, affiliates can help them scale.

Today, affiliate marketing generates over 12 billion dollars globally each year. Affiliates drive over 16 percent of e-commerce sales around the globe, all thanks to the program that William J. Tobin launched over 20 years ago.


Affiliate marketing is a growing industry that shows no signs of stopping. Whether you run a small or big online business, launching an affiliate program is now easier than ever thanks to tools such as Affiliate Royale.

For affiliates, you have your pick of which programs or networks you want to join. If you have an audience and you know what types of products or services they're interested in, affiliate marketing is a profitable way to monetize your website or social media presence.

Do you have any questions about the history of affiliate marketing? Let's talk about them in the comments section below!

How to Set Up an Ethical Affiliate Marketing Program (3 Key Tips)

ethical affiliate marketing program

The fast-growing number of affiliate marketers has stiffened the competition for search engine rankings. Consequently, some marketers use dishonest techniques to rank higher and get faster results. When your partners get caught engaging in unethical strategies, however, your brand’s reputation and its reach can suffer, so if you want to work remotely to be able to accomplish all your goals, and if you have staff working remotely as well there is software for user activity monitoring so business can track what their employees work.

To avoid this, successful affiliate programs adhere to certain ethical marketing standards. Ethical marketing is the process of promoting goods and services through honest, trustworthy, and socially responsible techniques. It helps you maintain strong relationships with both your affiliates and your customers, and it doesn’t have to hurt your bottom line.

In this post, we’ve rounded up three tips to help you set up an ethical affiliate marketing program. Before we get to those, we’ll explain why it’s important to maintain high ethical standards. Let’s get started!

Why It’s Vital to Set Up an Ethical Affiliate Marketing Program

An ethical affiliate marketing program follows the principles of fair trade, fair payment, transparency, and accountability toward both customers and affiliates. Unfortunately, not all affiliate programs are built this way.

To attract affiliates, some programs may overcharge for their products or services in order to offer higher commissions. Others might turn a blind eye to affiliates who are using dishonest techniques.

However, running an ethical program is important because it can help you:

  • Attract high-quality affiliates. Credible marketers are more likely to sign up for a program that will reward hard work and honesty. Establishing clear guidelines helps avoid misaligned incentives and unethical affiliates who do not add value to your company.
  • Drive digital marketing revenue. According to a survey by Aflac, 92 percent of millennials are more likely to buy goods from businesses with ethical standards.
  • Improve your products’ social proof. Having a legion of honest and trustworthy affiliates can grow your brand on various digital marketing platforms. What’s more, maintaining strong ethics builds trust among your affiliate partners and your target audience.

It’s also worth noting that many unethical practices can harm your reputation and prompt search engines like Google to flag your content (and that of your affiliates) as problematic. So there are a host of sound reasons to make sure you’re conducting your affiliate program in an honest and open way.

How to Set Up an Ethical Affiliate Marketing Program (3 Key Tips)

You’ve probably heard the saying that “communication is the most important form of marketing.” This is especially true for ethical affiliate marketing programs.

Being straightforward with your business’ ethics and values from the outset can create a culture of accountability and honesty among your affiliates. Here are three of the best ways to do that.

1. Clearly Define the Terms and Guidelines of Your Affiliate Program

Your affiliate network will affect your brand’s reputation. Therefore, you’ll want to clearly define the guidelines in your affiliate agreement to ensure that affiliates only implement practices that align with your business’ goals and ethics.

Your terms and conditions might include:

  • Acceptance criteria. One way to avoid common mistakes when starting an affiliate program is to vet your affiliate partners carefully.
  • Affiliate obligations. You can help affiliates understand your goals by communicating their responsibilities clearly.
  • Promotion restrictions. You may want to prohibit certain forms of advertising that can jeopardize your brand’s reputation.
  • Termination. It should be clear what lines affiliates cannot cross in order to continue working with your program.

Whatever your policies may be, it’s important to display them on your website in a clear and easy-to-understand way:

An Affiliate Agreement on Beaver Builder.

That way, potential affiliates can find this information upfront, and current affiliates will have an easy way to reference it.

2. Be Transparent About Your Payment Structure

Luring in affiliates with high commissions and empty promises is both easy and dangerous. This may attract black hat marketers who are only looking for get-rich-quick schemes. To avoid misunderstandings, it’s important to be straightforward with your payment structure from the beginning.

An example of clearly-stated affiliate payment structure.

This starts with determining your commission rates. For affiliate marketers, these usually range from five to 30 percent. However, the rate itself is less important than keeping your commission structure simple, fair, and easy to understand.

You may want to consider these questions when determining the commissions you’ll offer:

  1. What are your profit margins like?
  2. How much do your competitors pay?
  3. What incentives and bonuses could you offer?

Note that you don’t want to set high commissions at the beginning of your program, only to lower them months later. This will likely result in disappointed affiliates and a loss of trust.

The good news is that with Affiliate Royale, you can easily set up clear commission levels for your affiliate program. You can create a commissions structure that will properly incentivize affiliates, without eating up too much of your profit margin:

Commission settings in Affiliate Royale.

Once you’ve done that, you’ll want to be transparent about all of your payment policies. This includes how and when affiliates will be paid, any conditions required for payment, and so on.

3. Educate Your Affiliates on How to Avoid ‘Black Hat’ Practices

A lot of marketers are competing for consumers’ attention, so some affiliates may use black hat marketing techniques to gain more commissions. This type of marketing employs deceptive (and sometimes illegal) tactics to manipulate web traffic. This includes content spamming, keyword stuffing, hidden content, link farming, and cloaking.

As mentioned earlier, when your website is caught using such tactics, Google may ban your site from appearing in search results. The same effect can also harm your affiliates’ content. To help them steer away from illicit practices, you may consider the following:

  • Create a visible page for your affiliate program on your website. This page can serve as your affiliates’ landing page, where they can find answers to all of their questions. On this page, you can offer resources (e.g., training videos, webinars, and related links) to help them create content that drives high-quality traffic. You may also include tools that will empower your affiliates to create a positive social impact.
  • Educate affiliates on black hat practices. The best defense is knowledge, so make sure your affiliates know what unethical practices are and how to avoid them.
  • Provide one-on-one consultations. Being available and responsive to your affiliates’ questions will help communicate your business’ core values, and build honest relationships with your partners.

Using Affiliate Royale, you can create a personalized dashboard for each affiliate. This vital resource will give them an easy way to access all the educational materials you provide, as well as monitor their performance and assess the effectiveness of their content.


Maintaining ethics and integrity in every stage of your affiliate marketing program is important for promoting your business without tarnishing your brand or getting penalized by search engines. These practices will also protect you from dishonest marketers and help you build a network of high-quality affiliates who use honest and effective strategies.

If you’re ready set up an ethical affiliate marketing program, here again are the three most important steps to take:

  1. Clearly define the terms and guidelines of your affiliate program.
  2. Be transparent about your payment structure.
  3. Educate your affiliates on how to avoid black hat practices.

Have you encountered any unethical affiliate marketing practices? Share your stories and tips with us in the comments section below!

The 5 Stages of Partner Life Cycle Management (And Why They Matter)

Pictogram Teamwork with LIFE CYCLE Ribbons

As the owner of an affiliate program, partnerships are essential to the growth of your business. However, many struggle to ensure that every stage of the partner life cycle is handled properly, which can reduce the value and impact of your affiliates.

Fortunately, there are simple steps you can take to optimize the key elements of partner life cycle management, and make sure that your relationships with affiliates are strong and well-maintained over time. When nourished carefully, these partnerships have the potential to offer a very strong return on investment (ROI).

In this article, we'll introduce you to the five stages of partner life cycle management. We’ll explain the importance of each step, and provide advice on how to successfully move through it. Let's get to work!

An Introduction to Partner Life Cycle Management

Partner life cycle management describes the way businesses manage relationships with their partners, from beginning to end. This is especially important for affiliate marketers, as your success lives or dies based on your relationships with affiliates (which take time and effort to prosper).

Each rewarding partnership maneuvers through a progression, starting before the affiliate even joins up. It follows them as they secure knowledge and skills, and evolve into a trustworthy team player.

Understanding how this process works can help you to better run and improve your program, and maintain a roster of high-quality, trustworthy affiliates.

The 5 Stages of Partner Life Cycle Management (And Why They Matter)

So what does partner life cycle management look like in practice? Let’s break down the five stages of this process and talk about how to navigate your way through each one.

1. Identification and Discovery

The first stage of partner life cycle management is discovering and identifying the right affiliates. You can evaluate who you would like to partner with based on their standards, business methods, and work habits, in addition to their focus and audience.

Your main objective is to persuade the right people to join your affiliate marketing program. There are many ways to do this, but the best way to start is to make sure you fully understand the target audience for your products. Then you can search for affiliates within those communities, saving yourself a lot of time and hassle.

2. Recruitment

The second stage, recruitment, is all about getting people to sign up for your affiliate program. There are numerous places where you can get the word out about your program, and you can also reach out to likely candidates directly.

An affiliate signup form.

One of the best ways to recruit the right partners is to be selective about how you promote. You’ll want to choose your platforms carefully, and make use of analytics to find out where you get the most engagement. Some top methods for attracting affiliates include contacting influencers, getting active on social media, and attending conferences.

3. Onboarding

Once you’ve recruited an affiliate, you’ll need to take them through an onboarding process. This stage enables you to communicate terms and conditions, educate your affiliates about the program, and generally set them up for success.

After all, if a partner isn’t given the proper amount of preparation and the right resources, they may not be able to make a strong impact (or might simply leave the program). On the other hand, a structured onboarding procedure can bring partners up to speed quickly.

One of the best ways to prepare your new affiliates is to provide them with a custom affiliate dashboard:

An affiliate dashboard.

This offers them a centralized place to find the information, resources, and support they need. It also enables you to walk them through the onboarding process step-by-step, rather than leaving them to sink or swim alone.

4. Engagement

It’s easy to think that once affiliates are properly onboarded, your job is done. However, a strong affiliate relationship depends on encouraging them to engage, both at the start and long after the novelty of signing up for your program has worn off.

Getting your affiliates to engage fully with your program prompts them to work harder to promote your products or services. However, it can do a lot more than that. For example, engaged and excited affiliates are more likely to recruit others to your program, expanding your reach without much work required on your end.

There are many effective ways to engage your affiliates. You can provide helpful resources, and develop a sense of community between individuals in your program. Other techniques to consider include creating video content, running contests, and offering multiple commission tiers that reward affiliates for improving their results.

5. Cultivation and Innovation

The last stage in the partnership life cycle is cultivating and innovating the partnership over time. As an affiliate program owner, this includes keeping an eye on how well your affiliates are getting through to your potential customers, and improving your program over time to help them succeed more effectively (and keep them highly engaged).

There’s no one right way to cultivate a strong long-term affiliate relationship. However, it’s important to set clear expectations, provide opportunities for growth, and be honest and transparent with your partners at all times. You can also track affiliates and view their progress using Affiliate Royale, and use what you learn to better support your worst performers and keep your best performers happy.


It’s vital to remember that your affiliates are real people, not numbers on a page or simple resources. If they’re going to boost your business to the next level, you need to do more than just sign them up. You’ll want to establish strong relationships with them from the start, and build their engagement over time.

This means paying close attention to how you begin and implement each of the stages of partner life cycle management:

  1. Identifying and discovering potential affiliates.
  2. Recruiting affiliates to your program.
  3. Onboarding affiliates and giving them the resources they need to succeed.
  4. Encouraging your affiliates to fully engage with your program.
  5. Cultivating and innovating your relationships and program over time.

Do you have any questions about how to establish strong and effective affiliate relationships? Ask away in the comments section below!

How to Leverage Seasonal Marketing for Your Affiliate Program (4 Key Tips)

Winter scene with three benches covered in snow in a city park

Whether you’re planning for winter holiday sales or getting ready to release your summer catalog, leveraging seasonal marketing is all about timeliness. Holiday performance is often a major factor in meeting (and exceeding!) your sales goals.

If you have an affiliate program, you already have a powerful community that can help you improve sales and reach new customers. Leveraging seasonal trends is the perfect way to take this to the next level, and give your program an extra boost.

In this post, we’ll cover what seasonality is and explain how to make the most of your affiliate program during peak buying periods. Let’s get to work!

How Does Seasonality Affect Your Affiliate Program?

In a marketing context, “seasonality” refers to the way consumer buying habits tend to fluctuate based on seasons, holidays, and the like. Business can be strongly affected by predictable events that happen annually, such Christmas or Black Friday.

Consider the health industry, for example. A health and wellness store is likely to see an increase in purchases of vitamins, probiotics, and other products recommended for immune support in autumn and winter.

A limited time promotion.

This means that seasonality is also going to affect the performance of your affiliate program. Some products will naturally be in greater or lesser demand at different times of the year. Fortunately, you aren’t simply at the whim of this fact – you can also leverage it consciously to help your affiliates drive more sales.

How to Leverage Seasonal Marketing for Your Affiliate Program (4 Key Tips)

Seasonal promotions can make or break your marketing efforts. If managed poorly, they can lead to frustration when affiliates aren’t able to create content for the sale in time.

Alternatively, they can build anticipation and provide your affiliates with plenty of time to communicate your sales to their audiences and share the excitement. Here are four tips for helping you leverage seasonality effectively.

1. Create Compelling Seasonal Promotions

Compelling seasonal promotions can be key to meeting your sales goals and setting your affiliates up for success. Fortunately, there are plenty of ways you can create these types of promotions.

A sneak peak of a holiday promotion.

For example, “rotating discounts” are a great way to build anticipation for your major holiday sales. You can offer small weekly deals during a particular event or season. This also enables affiliates to pick and choose sales to focus on, depending what best fits their audiences.

Another option is to offer freebies and other gifts to celebrate important days. This can help raise awareness of new products, and let customers try out what you have to offer without incurring any risk.

You can also run these as affiliate-exclusive deals with your top performers, helping them offer their audiences extra incentives and encouraging customers to promote your products by word-of-mouth.

2. Clearly Communicate Sales and Discounts in Advance

Holiday deals are short, and many companies have promotions (and even exclusive products) that are only available once a year. Urgency is a huge sales driver, and along with timeliness is a powerful tool that your affiliates can use to convert their audiences.

However, it can be discouraging to affiliates if they constantly have to scramble and create content for your seasonal deals at the last minute. Therefore, you’ll want to communicate all the details about your seasonal sales in advance.

That way, your affiliates will have time to plan and focus on creating great content. You can reach out via email, or make this information available via your affiliate dashboard (or better yet, both).

3. Provide Affiliates with Seasonal Marketing Materials

Another way to set your affiliates up for success is to provide them with banners and social media images that they can use to promote your products. After all, the beginning of a new season and the weeks leading up to major holidays are already busy for content creators.

Having ready-to-go marketing materials designed with the current season and promotion in mind saves your affiliates time, and lets them focus on promoting your product. Plus, it makes sure their campaigns look consistent with your overall brand and your own promotions.

Fortunately, Affiliate Royale makes it easy to create links and banners for your affiliates to use:

Creating a banner in Affiliate Royale.

It’s a good idea to offer both “default” branded graphics (the ones you want affiliates to use year-round), along with seasonal and holiday content. This helps to keep things fresh, and draw attention to limited-time sales.

4. Offer Extra Affiliate Incentives During Holiday Seasons

Affiliates are still customers, and they like getting something in return for their efforts. With that in mind, there are some things you can do to encourage engagement and get your affiliates excited.

Seasonal contests are a great way to get affiliates to go above and beyond. You can offer a little extra incentive to top performers – this could be anything from a new laptop to a bundle of your own products. This encourages affiliates to work harder during key periods, and helps create goodwill towards your program.

You might also consider a bonus for all sales within a specific timeframe. For instance, you could provide a 10% increase in commission on all sales during the month of December. If a general increase doesn’t work with your income goals, you can also offer it just for the products you want to encourage affiliates to promote the most.


While you’re planning out your annual marketing calendar, don’t forget to take seasonality into consideration. Making sure your content and promotions align with how and when your audience likes to buy is a great way to give your affiliate program a boost.

In this post, we covered how to:

  1. Create compelling seasonal promotions.
  2. Clearly communicate sales and discounts in advance.
  3. Provide affiliates with seasonal marketing materials.
  4. Offer extra affiliate incentives during holiday seasons.

What are your favorite ways to engage with your affiliates during the holidays? Let us know in the comments section below!

The Most Profitable Affiliate Marketing Niches for 2021

affiliate marketing niches

With low entry costs and a potentially lucrative return on investment (ROI), affiliate marketing remains an attractive revenue stream for publishers looking to grow their audiences and monetize their content channels. Still, success hinges on finding a profitable niche.

There are several established areas that remain profitable. Tuning into the consumer mindset is the key to identifying them. Where there are problems, worries, or desires, demand will follow. Brands meet those demands with valuable solutions, and content creators like yourself help bring these two parties together.

In this article, we’ll explore some of the most profitable affiliate marketing niches in 2021 and how they’re evolving as we look to the new year. Each of these specialties has emerging sub-categories with plenty of opportunity for growth. Let’s dive right in!

1. Lifestyle and Wellness

The global health and wellness market value was over $4 trillion in 2019 and is estimated to reach $6 trillion by 2025. People want to live longer, healthier, more fulfilling lives. They’re spending money to do so.

This category includes diet and nutrition, exercise products and services, skincare, supplements, personal trainers, and more.

Coming off a year consumed by global health concern, the wellness niche is front of mind for many consumers. The impact of COVID-19 can’t be overstated.

It's changed the way we live, work, play, and relate with one another. This impact plays out differently within demographic groups, so do your research when considering opportunities to connect with your audience.

Health and wellness concerns tend to be age-specific as well. Gender also may play a role, and many products target specific demographics. Focus your content on an audience with a specific health and wellness concern or set of desires, and help to educate them and provide solutions.

Finally, stay up-to-date with wellness industry news, as fresh information will continue to shape public opinion and behavior. Be ready to adapt to evolving concerns and lifestyle changes with relevant, timely content.

2. Technology

Technology simplifies life and work, delivers entertainment, and helps us share our lives and opinions more easily. The digital transformation is driving a $500 billion software industry.

Digital entertainment revenue worldwide dipped to $2 trillion due to the global recession. However, it looks to grow in the coming years, approaching $2.5 trillion by 2024.

Products related to this affiliate marketing niche include digital streaming, digital downloads, video games, business software, mobile technologies, and more.

COVID-19 has also impacted this sector. More people are staying home, consuming digital media, and using technology for remote work. Sickness and layoffs have led to a smaller workforce with diminished physical product outputs, so industries that can are leveraging digital alternatives to meet demands.

To get started in this niche, it’s helpful to understand how your audience interacts with technology. Are they early adopters of cutting edge tech, eager to try new things? Or are they late adopters who need step-by-step guides, explainers, and plenty of reassurance upfront?

Also, consider evolving remote work trends. Look for opportunities to help people stay connected, stay organized, and work efficiently from a home office. Educate your audience and match them with products and services they’ll find useful.

3. Personal Finance

This segment specializes in delivering financial services to consumers, especially in competition with traditional banking. It's expected to grow at a 20 percent compound annual growth rate over the next five years, reaching over $300 billion by 2025. Globally, affiliate marketing in the financial technology sector had an estimated value of $12 billion in 2019.

People want more options on how to access, grow, and share their money. This niche includes e-invoicing services, investments, cryptocurrencies, banking innovations, peer-to-peer (P2P) payments, data security, and other such services.

Financial technology companies have seen the light when it comes to affiliate marketing. Nearly every segment is utilizing this approach to expand market reach, with some investing heavily in their partnerships.

Consumers enjoy the convenience, ease, and options afforded by advancing financial technologies, and that trend looks to continue. If you’re considering this niche, make sure to consider how age and income level may dictate which products and services are best suited to your audience.

Also, bear in mind that people want to be sure financial products and services are safe and simple to use. Plus, the personal desire for financial security and growth is innately strong.

A successful affiliate marketer will understand and address these desires and the fears that accompany them. Your content can educate consumers, giving them the tools they need to make smart financial decisions.

4. Pet Care

Annual spending on pets in the U.S. is approaching $100 billion, and consumer preference for shopping for pet products online is predicted to grow by nine percent. This industry includes specialty pet foods, grooming products, pet clothing, therapy pets, service dogs, and more.

With more people working from home, the pet care sector has evolved. Almost 20 percent of Americans reported spending more than usual this year on their pets, and a greater percentage (about one-third of those surveyed) have considered adopting or fostering new pets.

A study on Common Thread Collective provides keen insight for marketers in this niche. Online shopping benefits pet owners in four key areas:

  • Convenience. Ensure the buying experience is simple and convenient.
  • Information and choice. Provide ample product information. Use explainer videos or infographics to demonstrate quality, benefits, or statistics. If possible, provide alternatives to give buyers choice.
  • Comparison Tools. Present product information in a way that sets it apart. Arm your customers with key benefits so they can easily see your item's value when they comparison shop.
  • Relationships. People love and care for their pets. Share pet videos, photos, and funny or heartwarming stories to build a community on social media. Check into coupons to encourage customer loyalty.

Hone in on these preferences to stand out in this niche.


Affiliate marketing continues to grow as a profitable monetization strategy for content creators. Choosing the right niche is one of the most important decisions you’ll make as you get started.

By staying tuned in to consumer concerns and desires and creating relevant content, you’ll be able to offer your audience quality products they’ll find valuable.

In this article, we shared several of the most profitable niches for affiliate marketers in 2021:

  1. Lifestyle and wellness products help people live longer, healthier, more fulfilling lives.
  2. Technology and digital services only increase in relevance with remote work and new developments.
  3. Personal finance innovations help people access, grow, and share their money.
  4. Pet care encompasses a nearly $100 billion industry of animal-related products and services.

What other affiliate marketing niches do you think look profitable for 2021? Let us know in the comments section below!

6 Affiliate Marketing Trends for 2021

affiliate marketing trends 2021

When it comes to running a successful affiliate marketing program, it's important to stay engaged in industry news, including how customers find and decide to purchase new products. However, with consumer tastes and concerns constantly shifting, it can be hard to stay on top of affiliate marketing trends.

Fortunately, by assessing what's worked in the past and what customers currently value, you can predict the most important affiliate marketing techniques for the coming year. This will help you stay ahead of the curve and give your partners a leg up when it comes to promoting your products or services.

In this article, we’ll discuss the general outlook for the affiliate marketing industry. Then we'll share upcoming trends for 2021, the motivation behind them, and how you can manage them successfully in the near future. Let’s jump in!

The Outlook for Affiliate Marketing in 2021

More businesses than ever are using affiliate marketing as a cost-effective way to reach targeted audiences. Annual spending in this industry is projected to reach $8.2 billion by 2022 in the U.S.

For context, 2017 saw affiliate marketing sales come in at $5.4 billion. The growth outlook is healthy.

Additionally, technology and marketing tools continue to help sellers and affiliates learn more about their customers and buying preferences. With more of these tools and options available, marketers can stay informed and adapt faster.

Especially considering the challenges 2020 has brought to many business owners, affiliate marketing could prove to be a much-needed assist in the coming year. If you're looking for a way to minimize costs while boosting brand awareness, this strategy could help.

6 Affiliate Marketing Trends for 2021

Understanding the driving forces behind developing trends can be helpful. Uncertainty, evolving social connections, and technological advances will continue to impact the market in 2021. As a result, the following trends will likely prove useful for enhancing your strategy.

1. Influencers Will Become Even More Important

Trust continues to be a key factor in purchasing. The current period of uncertainty and increased privacy concerns due to perceived Big Tech overreach add to this. Consumers prefer content marketing’s softer approach of informing and educating without being intrusive.

Influencers who produce authentic content and have loyal followers can lend their credibility and integrity to your brand. This type of trusted voice will become even more valuable as consumers wade through fake news and intrusive data collection.

Continue to look for influencers within your niche who produce content that is relevant to your brand. Establish relationships early as these affiliates will be highly sought after in the coming year.

2. Localization Can Help You Earn Attention and Trust

Localization is the practice of understanding your audience's culture and marketing within its established norms and expectations. The members of the various groups your brand may be reaching will prefer affiliates who know the nuances of their customs and worldviews.

As technology advances, it gives brands greater reach and access to different populations. In order to better connect with these segments, it's smart to identify and establish affiliate partnerships with trusted voices within these communities and sub-groups.

Failure to do so can position your affiliates as outsiders and prevent them from landing sales. Instead, pay attention to your customer demographics and seek out influencers who are already reaching those audiences.

3. Seasonal and Holiday Themes Will Continue to Expand

Retailers have been taking advantage of seasonal and holiday sales for years, even adding new “holidays” or theme days to generate sales. Consumers continue to respond well to these, looking for specials and incentives from such campaigns.

Continue to promote traditional or popular holidays and seasons. You can also get creative within your niche to develop new theme days relevant to your products, industry, or community.

The National Day Calendar is a useful resource for planning your special sales events throughout the year. You can extend this strategy to your affiliates by running contests for them or giving them discount codes to share with their followers.

4. Customers Favor Video as a Content Marketing Medium

According to Wyzowl’s 2020 video marketing statistics report, 84 percent of people say that they’ve been convinced to buy a product or service by watching a brand’s video. When asked how they’d most like to learn about a product or service, two-thirds of people (66 percent) said they’d like to watch a short video.

Given this information, your customers probably use video to search for, evaluate, and purchase products. Adding this content to the mix may help lead to more sales. Fortunately, it's easy to get started.

You can create short explainer videos and other content to educate customers about your products and how to get the most out of them. The popularity of YouTube as an influencer platform also provides ample opportunities to seek out partners who are already working in this medium.

5. Diversification Can Mitigate Uncertainty

Diversifying has been sound business advice for ages, and that hasn’t changed. As uncertainty creeps into more sectors due to COVID-19, more businesses will start to execute this strategy to sustain themselves.

This will impact the affiliate marketing industry as more affiliates seek to diversify, looking for different products and services (and programs) to satisfy their audiences. With increased competition, you may see lower sales from certain affiliates.

You can mitigate these potential losses by partnering with new affiliates or diversifying your own offers. Also, knowing that your partners are likely looking for new product lines and sales avenues, you may find it even more essential to strengthen your affiliate community and keep your lines of communication open.

You might also consider including affiliates in product development conversations and find a way forward together. Given their proximity to your target audience, you may find they have fresh ideas that can help expand your business.

6. Automation Tools Will Continue to Impact the Effectiveness of Marketing Processes

Finally, don't hesitate to take advantage of any automation tools available to you. This can help you with several of the tips above, such as vetting new affiliates to localize your strategy or managing seasonal campaigns.

For instance, you might consider implementing a link shortener to track affiliate sales. You can also build a dashboard to share key marketing materials with partners and manage commissions.

With all of the other trends you have to keep up with, streamlining other affiliate marketing-related responsibilities can only help you.


The outlook for affiliate marketing in 2021 remains strong. More informed sellers and publishers are emerging on the scene, advancing technologies give them a leg up, and consumers are eager to engage with brands and products for a better experience.

In this article, we discussed a few affiliate marketing trends to watch for in 2021:

  1. Influencers will become even more important.
  2. Localization can help you earn attention and trust.
  3. Seasonal and holiday themes will continue to expand.
  4. Customers favor video as a content marketing medium.
  5. Diversification can mitigate uncertainty.
  6. Automation tools will continue to impact the effectiveness of marketing processes.

What other affiliate marketing trends do you see impacting 2021? Let us know in the comments section below!

How to Prepare Your Affiliates for a Sale Event

Cartoon computer with checkmarks document or to do list with checkboxes, concept of survey

You’ve planned a big sales event, and want to mobilize your entire team. You may have no problems motivating your in-house staff, but if you want to bring in as many shoppers as possible, it's important to prepare your affiliates for your sale, too.

With some help from your affiliates, your sales event could even reach entirely new customers. They may not be in-house staff, but marketing partners and influencers can help ensure your upcoming promotion is a huge success.

In this post, we’ll show you how to prepare your affiliates for an upcoming sale. We’ll share a four-step plan that provides them with key information, tools, and resources they need to promote your sale to their audiences and generate maximum revenue. Let’s get started!

Why It’s Important to Prepare Your Affiliates for Sales

A successful sale requires careful planning and the support of multiple key players. Your customer service staff, sales associates, and marketing department all need to know about your upcoming deals. If you anticipate a significant increase in website traffic, you may even need to brief your IT team.

While it’s important to prepare your in-house staff, you shouldn’t overlook your external partners. A sale is a perfect opportunity for affiliates to promote your products and services to their audiences. 

By working hands-on with your affiliates, you can help them market your sale more effectively. Armed with the right information, tools, and assets, they can plan their own social media content, blog posts, and other material to help promote your event.

Not only will your affiliates' efforts maximize your revenue, but it can often introduce your business to entirely new audiences. These leads may subsequently become loyal, repeat customers.

Plus, the commissions a sales event is likely to bring your marketing partners should be motivation for them to continue actively promoting your brand. Keeping your affiliates happy is beneficial to you as well as to them.

How to Prepare Your Affiliates for a Sale Event (In 4 Easy Steps)

Planning a successful sale can be hard work, and may require coordinating multiple team members or departments. If you’re feeling overwhelmed by the prospect of adding yet another moving piece to the mix, then don’t worry. That’s why we’ve put together a four-step plan to prepare your affiliates for your upcoming event.

Step 1: Inform Your Affiliates

It’s far better to be proactive than reactive. For this reason, you should give your affiliates plenty of heads up before your sale. 

By informing your affiliates in advance, you'll give them time to familiarize themselves with your upcoming offers, and ask any questions they may have. They can also plan their own promotional activities, including social media posts, email blasts, and newsletters advertising your event. 

If you’re an Affiliate Royale user, then it’s easy to inform your affiliates about your upcoming sale. By default, whenever your partners log into their dashboards, they’ll see a welcome message. You can customize this message to include details about your upcoming sale.

To edit your welcome message, log into your WordPress dashboard and select Affiliate Royale > Options. You can then open the Dashboard tab and use the editor to write your custom greeting:

The Affiliate Royale welcome message editor.

You can also send out an email to your affiliates so all of them still have a chance to hear about your sale, even if they don't check their dashboards frequently.

Step 2: Provide Marketing and Promotional Materials

You may also want to prepare some materials for your affiliates. This could include a simple list of bullet points outlining key information about the sale, an FAQ section, or even a downloadable marketing pack with banners and other visual assets.

Promotional banners can be a useful addition to any marketing campaign. Affiliate Royale enables you to upload your own designs and share them with your affiliates via their dashboards:

A downloadable banner in the Affiliate Royale dashboard.

To share a banner with your affiliates, select Affiliate Royale > Links & Banners in your WordPress dashboard. You can then click the plus (+) icon and follow the onscreen instructions to upload your banner:

The Links and Banners dashboard in the Affiliate Royale WordPress plugin.

If you've created any other resources, you can add them to your affiliate dashboard as well. Just navigate to Affiliate Royale > Options > Dashboard and include a link to your downloadable files in your welcome message:

The Affiliate Royale dashboard on the front end.

Affiliates can then download your resources to use in their marketing campaigns.

Step 3: Offer Incentives to High-Performing Affiliates

There’s no better way to motivate your affiliates than offering them incentives. This might take the form of a special bonus for the partner who generates the most clicks, transactions, or total overall revenue.

If you do offer an incentive, Affiliate Royale makes it easy to identify your top performers. In your WordPress dashboard, navigate to Affiliate Royale > Reports > Top Referrers.

This screen reveals some important stats about your affiliates. You can use this information to determine who should receive your prizes, or even spur affiliates to try and climb the leaderboard:

Affiliate Royale's Top Referrers report.

Informing an affiliate that they’re a few sales away from scoring the top prize could be the push they need to turn on the promotional heat.

Step 4: Communicate With Your Affiliates

Communication is key to any successful relationship. By remaining in close contact with your affiliates, you can create a sense of community. This will encourage them to go the extra mile when it comes to promoting your product and services – especially during your sales.

You can even use Affiliate Royale to create a hub for your partners. This might include message boards or even a live chat where they can get in touch with members of your marketing team and each other for help or inspiration:

Adding live chat to Affiliate Royale.

You can create your affiliate hub as a normal WordPress page, then add it to your Affiliate Dashboard. Once you've published your page, navigate to Affiliate Royale > Options > Dashboard. Open the Custom Nav Pages dropdown and select the page that you want to use as your affiliate hub: 

Affiliate Royale's dashboard settings menu.

This page will now appear in your Affiliate Dashboard. You can add any content you like here either by creating it yourself or with help from other plugins that can incorporate more complex features such as live chat or forums.


When running a sale, you want to reach the widest possible audience. By involving your affiliates, you can connect with all of their followers to promote your deals to new customers and potentially increase uptake for your discounts. 

In this post, we’ve shared a four-step plan to bring your affiliates on board during a sale event:

  1. Inform your affiliates as soon as possible.
  2. Provide marketing and promotional materials such as banners.
  3. Offer incentives to high-performing affiliates.
  4. Communicate with your affiliates.

Do you have any questions about how to run a successful sales event with your affiliates? Ask away in the comments section below!