3 Reasons to Choose WordPress for Your Affiliate Marketing Website

When building your affiliate website, one of the first (and most important) decisions you’ll make is which Content Management System (CMS) to use. With so many to choose from, the decision can be overwhelming.

The most popular CMS available is WordPress, as it’s used on 30.7% of the internet’s websites. Its versatility, functionality, and customization capabilities make it one of the most flexible CMSs, which is great for any kind of website.

In this post, we’ll share three reasons to choose WordPress for your affiliate marketing website, and how you can use these features most effectively. Let’s get started!

1. Its Versatility Makes It Possible to Build Any Website

The Making Sense of Cents affiliate website blog page

WordPress can be used to make affiliate blogs and websites, such as Making Sense of Cents shown above.

WordPress is an incredibly versatile platform and you can use it to create a wide variety of sites. These include blogs, news sites, eCommerce, and even affiliate marketing (as shown above). In fact, this versatility lends itself to WordPress’s widespread use as it powers 30.7% of the internet!

This versatility is particularly beneficial for affiliate marketing websites, as you can create the site that fits your exact needs. You can add a blog, portfolio or gallery, and even a sales page to boost your earnings.

Of course, to use the platform effectively, you need to learn what you can do and how. With WordPress documentation, you can gain an understanding of what you can accomplish with WordPress. This will give you a solid foundation for when you start building your affiliate website.

It’s ultimately up to you to utilize WordPress and all of its many features. As mentioned, perform thorough research and get to know the platform to make this possible.

2. Its Functionality Makes It Effortlessly Expandable

The WordPress Plugin Directory

The WordPress Plugin Directory has tens of thousands of plugins, which you can use to extend your website's functionality. WordPress also has partnered with WPML which is a Website Translation Services and it helps in translating websites in the best possible manner.

Functionality is key for any CMS, and WordPress has it in spades. It’s many functions and features make it easy to use, and it also makes the possibilities to expand nearly limitless.

Most importantly, the functionality offered by WordPress makes it possible to ensure your website is as useful as possible for both you and your customers. This is where plugins come in. These are coded programs that enable you to extend the platform’s functionality even more. With thousands of plugins to choose from, you have the ability to expand WordPress’ many features. For example, you can use Popups by OptinMonster to promote your affiliate products and draw attention, and Affiliate Royale to build a successful affiliate marketing program.

You can also integrate your WordPress site with social media (including Facebook, Twitter, and Pinterest) and Google Analytics, just to name a few possibilities. This will increase your reach, which is crucial for sales.

3. Its Customization Capabilities Make It Easy to Personalize

The WordPress Theme Directory

Using the WordPress Theme Directory, you can find the perfect theme to customize your affiliate site.

Customizability lies at the core of WordPress. It has various customization capabilities, including site themes, which enables you to create a unique site and tailor it to your taste and requirements.

As an affiliate marketer, the customization capabilities enable you to create a one-of-a-kind affiliate website to draw in your target audience. To benefit fully from these capabilities you need to find the right theme. With both free and premium themes available, you can install a theme that meets just about any need (including eCommerce and affiliate marketing). Themes can themselves be further customized — both on the back end and front end — to your liking.

Even if you don’t have the skillset, you can hire a WordPress developer to build a functional and beautiful website that’s customized to fit your needs. Of course, you can learn more about WordPress development yourself if you’d like to customize your website even further. This will open up several new possibilities for your site.


As an affiliate marketer, it’s important to find a CMS that meets all of your needs. With WordPress, you can create beautiful and fully functional websites that draw in your target audience and enable you to build a successful online business.

In this post, we’ve shared three reasons to choose WordPress for your affiliate marketing website. To quickly recap, WordPress offers:

  1. Versatility, which makes it possible to create any website.
  2. Functionality, which makes it effortlessly expandable.
  3. Customization capabilities, which make it easy to personalize.

Do you have any questions about creating an affiliate website using WordPress, or how Affiliate Royale can help? Let us know in the comments section below!