3 Ways Your Affiliate Program Can Use Social Media to Attract New Recruits

Any thriving affiliate program will need to attract new recruits. Without them, your marketing strategy may not pan out as well as you had planned. Without new partners, expanding your brand's reach can be a challenge.

That’s where social media can have a powerful impact. Not only does it boast a huge user base and therefore a seemingly-unending reservoir of potential recruits, but it’s an excellent means of raising your program’s profile overall.

In this article, we’ll go over just why social media matters for affiliate program recruitment. Then we’ll discuss three ways you can begin utilizing it. Let’s get started!

Are you ready to start your own affiliate program? Try Affiliate Royale today!

Why Social Media Matters for Affiliate Program Recruitment

On the Internet today, social media reigns supreme. Many of these platforms boast large, active, and engaged user bases.

In 2019, there were some 3.5 billion users on social media, with 90.4 percent of millennials alone using it every single day. That’s a considerable audience and a reservoir that could be tapped by affiliate programs for both marketing and recruitment purposes.

As a marketer, you're likely already aware of the practical benefits that come with a social media presence, such as increased traffic and click-throughs. Beyond that, you can also use it to enhance your credibility and raise your brand's profile. 

However, there are specific reasons to utilize social media for affiliate recruitment. Namely, it could give you access to a new and wider audience. Plus, you may be able to find recruits who already possess many of the skills you might look for in an influencer.

3 Ways Your Affiliate Program Can Use Social Media for Recruitment

Knowing that social media could be an excellent tool to find new recruits and knowing how to use social media for that process are two distinct matters. Let’s take a look at three ways you can utilize social media to find new affiliates!

1. Utilize Hashtags for Exposure

With so many users on social media, it can seem impossible to stand out from the crowd. Thankfully, hashtags are one way to deal with this.

Hashtags are a common technique used across multiple social media platforms to categorize and promote posts and increase exposure. They're also an effective technique to stamp your identity on your creative process, whether in a tweet or an Instagram post:

An Instagram post in which a shoe company uses several recruitment hashtags.

Best of all, there are often specific hashtags you can leverage for recruitment. Of course, you'll likely have to do your research to identify which ones are relevant to you and your business.

At first glance, you may find that generic hashtags like #recruiting and #hiring are too competitive for you to gain traction; however, it isn't likely to hurt your chances of increasing engagement if you include them alongside other more specific hashtags.

If you're unsure which hashtags to utilize, don't fret. There are free tools such as RiteTag and Hashtagify that can guide your choices.

These tools enable you to enter specific details, such as a prospective hashtag. They then analyze its associated metrics and provide similar alternatives.

With this information, you can try to optimize your posts for maximum effectiveness. Ultimately, the more people you reach, the more likely it is you’ll find new recruits.

2. Interact with Followers to Boost Engagement

No matter the quality of your social media accounts, it's still important to be accessible. If your followers don't feel listened to, they may still be unconvinced that joining your program could benefit them.

That's why it's important to go into social media with two specific engagement strategies: reactive and proactive. Both have their benefits, and each can improve your profiles and recruitment levels in the short and long-term.

When it comes to reactive engagement, think along the lines of responding to messages or replying to comments on your posts. These interactions can help people feel valued, which may lead them to conclude that they would also be appreciated as part of your program.

With respect to proactive engagement, the goal is to take the initiative and put the ball squarely in your own court. For instance, you could search social media platforms for people referencing affiliate marketing or looking to become an affiliate.

You can then directly answer them, lending authority to your brand while showing genuine interest in their services as influencers. Or you could utilize features such as Twitter's poll functionality to draw engagement.

By creating opportunities for engagement, your affiliate program may stand out and create a buzz in the eyes of prospective partners. After all, they may not fully understand what affiliate marketing entails. Your program can step in and provide the answers and possibly inspire prospective partners to promote your brand.

3. Stay Active to Build Connections

Successful social media accounts thrive on connections. As we've discussed, connections can be fostered through hashtags and interactions with followers.

However, if you're not active, then you may still lose out on engagement and exposure. If you aren't posting consistently, then you may undermine your own recruitment efforts.

Leaving sizeable gaps between posts could prevent you from making it to the top of followers' feeds. However, a successful schedule is all about balance. You want to be active enough that people don't forget about you, but not so active so that you start to overwhelm or annoy them.

Each social media platform may require a different level of commitment. For example, you may have to post multiple times a day on Twitter to improve your chances of being seen by followers, but be able to get away with weekly Facebook updates.

Of course, quantity shouldn't come at the expense of quality, so it's important that your contributions are crafted well and relevant to your targeted audience. If you're concerned that posting regularly could be time-consuming for you, don't worry.

There are plenty of tools that can help, and some of them, such as TweetDeck, are free. They enable you to schedule posts well in advance. This can help ensure you stay active and post at the times you consider to be optimal without it detracting from your other priorities. 


As an affiliate program, you may already know that social media can be an excellent platform for driving sales and click-throughs. With a bit of effort, it might also become a source of new, capable affiliate recruits.

In this article, we looked at some techniques you can apply to turn your social media presence into a recruitment hub, including:

  1. Utilizing hashtags to maximize your social media profiles.
  2. Interacting with followers to boost your engagement levels.
  3. Staying active to nurture strong connections with your followers.

Do you have any questions about using social media for affiliate recruitment? Tell us in the comments section below!

3 Ways to Reward Your Affiliates

A thriving affiliate marketing program needs partners who are dedicated. Without motivated participants, conversions could stagnate or diminish over time.

Fortunately, there are several ways you can motivate your affiliates and make them feel appreciated. Doing small things like offering bonuses and higher commissions can organically encourage your partners to work harder.

In this article, we’ll take a look at why rewards matter. Then, we’ll walk you through several steps you can take to incentivize your affiliates. Let’s get started!

Why Rewarding Your Affiliates Matters

One of the most important aspects of running an affiliate marketing program is incentivizing your affiliates. They’re your partners, but they need motivation and acknowledgment just as if they were traditional employees working in your office.

Anyone who puts in time promoting products will anticipate that their efforts will translate into something tangible, whether that’s money or free items. When your affiliates don’t have a reason to drive more sales, there's always a chance they'll become demotivated or have their heads turned by other programs.

Moreover, with a solid rewards scheme in place, you can also give yourself a strong foundation on which to build your marketing strategy. Remember, partners are the heartbeat of a thriving affiliate program. Recruiting influencers is key if you want to grow for the future. 

If you're struggling to attract new recruits, it may lead to stagnation over time. Worse, you run the risk of losing the partners you have if they don’t feel their work is paying off. Therefore, if you value your program, it’s prudent to appreciate your affiliates, too.

3 Ways to Reward Your Affiliates

Of course, it can be difficult to know what rewards to provide your affiliates. After all, if each contributes a different amount, it isn’t fair for everyone to receive the same bonus. That’s why it’s a smart idea to have a versatile strategy in place. Here are three techniques to consider. 

1. Create Tiered Commission Levels

One way to reward productivity is by creating tiered commission levels. While your program’s profit margins and running costs may ultimately be deciding factors in your approach, this structure can be a smart avenue to pursue. 

Commissions are a central part of affiliate marketing, and keeping yours competitive is key to your program’s vitality. With a tiered, level-based structure, you can provide payouts that not only reward success, but drive your partners to keep striving for more.

If affiliates know that their efforts may result in a “promotion” that delivers a higher commission rate, they're more likely to push themselves to land more sales. This benefits both your partners and your business.

If you’re unsure what rates to offer, you could research your competition. This can help you to gauge what typical commissions look like, either in your niche or among affiliate programs in general.

Once you have an idea of what others are offering, you can balance that information with your own overriding financial concerns. Then, you can easily create affiliate commission levels with our Affiliate Royale plugin:

Commission settings in Affiliate Royale.

Once you have Affiliate Royale installed, head over to Options > Commission Settings. You can then input whatever rates you like, either as a percentage or a static amount, by clicking on add level. Confirm your changes via Update Options, and your tiers will be applied and saved.

2. Provide Free Gifts or Merchandise

Does your program have exclusive branded merchandise, such as mugs or t-shirts with your logo? If the answer is no, you might consider creating some as a way to reward affiliates:

A branded yoga mat and matching water bottle.

Branded goodies can be an endearing way to invest partners in your program. In particular, it may demonstrate that you see them as an integral part of your business, rather than as just a source of conversions. 

Free samples may also be an appealing option for you. This way, affiliates receive a gift and have tools to promote your brand simultaneously.

Still, you might have reservations about offering program merchandise and swag. After all, giving products away for free can feel counterproductive, and starting a new line of branded items is an added expense to accommodate.

However, when you consider that these products will also work for you by promoting your brand, this strategy may be worth the investment. Rewards that benefit your company and your partners are ideal.

3. Offer Your Affiliates Competitive Bonuses

Just like commissions, bonuses are a prominent feature among affiliate marketing programs. They're also similarly adaptable and can be an effective way to acknowledge your partners' success. 

If they have gone above and beyond, your affiliates certainly deserve recognition. Plus, when they see their hard work pay off, you could strengthen their ties to your program and embolden them for the future. After all, they may try to keep repeating their success to earn additional bonuses.

Your bonuses could be doled out monthly to partners who hit specific targets or who otherwise demonstrate exceptional performance. A different time frame may work better for your company, and it’s ultimately up to you to decide how often to reward your affiliates.

You can also notify your affiliates of any potential bonuses through your Affiliate Royale dashboard. This can be achieved by creating a welcome message or by directing them to relevant pages through a Custom Nav Page link:

The Affiliate Royale Welcome Message and Custom Nav Page options.

To create a custom page, navigate to Affiliate Royale in your WordPress dashboard, then scroll down and click on add page. Here you can craft content dedicated solely to giving your affiliates information on how they can earn bonuses.


An affiliate marketing program needs motivated and loyal partners to be successful. That's why it's important to offer rewards whenever possible to sustain their drive and focus.

Let's take another look at the three ways you can do just that:

  1. Create tiered commission levels with varying rates.
  2. Provide free gifts or branded merchandise as tangible gestures.
  3. Offer competitive bonuses to show hard work pays off.

Do you have any questions about how your affiliate marketing program can reward its partners? Ask away in the comments section below!

3 Ways That Micro-Influencers Can Benefit You

When it comes to affiliate marketing, it's tempting to focus exclusively on recruiting content creators with large followings. However, these influencers can be expensive to hire, and the competition for their services is only growing.

That’s why you may want to consider turning to micro-influencers. These small-scale affiliates have significant enough followings to provide excellent marketing opportunities but are less likely to expect large commissions.

In this article, we'll introduce you to what a micro-influencer is. Then, we'll discuss some of the benefits of working with them and how you can recruit them. Let's get started!

An Introduction to Micro-Influencers

As you may already know, an influencer is someone who has a large following on social media and uses their influence to promote products for brands. They're one type of affiliate you might recruit for your program.

Micro-influencers have anywhere from 1,000 to 100,000 followers, compared with macro-influencers whose audiences tend to scale up into the millions:

A micro-influencer's social media page.

However, even a relatively small following can be leveraged to promote your brand. These accounts offer their own unique benefits over working with large-scale influencers.

In fact, the popularity of micro-influencers is on the rise. Even huge names such as Adobe have worked on campaigns with this type of affiliate. 

One of the advantages of working with micro-influencers is that they tend to have very niche audiences. Often, they have a specialized focus on subjects such as parenting, gaming, or fashion. As a result, they’ve established credibility amongst their followers as experts in their areas of specialty.

3 Ways Micro-Influencers Can Benefit You

They may not have the numbers of other potential affiliates, but micro-influencers have their own unique qualities. Here are three ways that working with them can help give your brand a boost.

1. Working With Micro-Influencers Can Be Cost Effective

Working with influencers requires paying them commissions for promoting your products. While this is fair and usually an approachable strategy for many brands, it is still an expense you have to factor into your budget.

The costs of working with influencers can be determined by a number of factors, including follower counts or average views on video platforms such as YouTube. Often, the larger these figures are, the more you can expect to pay for an endorsement. 

That’s where micro-influencers come into play. Without serious expense on your part, they can maximize campaigns for your affiliate program. This could represent significant savings on your end and offer an excellent return on investment (ROI). 

2. You Can Tap Into Niche Audiences

We mentioned in passing that micro-influencers usually target niche audiences. This means they're able to act as a direct line to quality leads who are likely to be interested in your products.

While macro-influencers can put your name in front of a large number of people, chances are only a percentage of their followers will actually be interested in your products. Working with smaller scale partners whose audiences are already interested in your niche can sometimes result in more conversions.

By working with micro-influencers in your industry, you can leverage their existing credibility for your brand. However, this requires you to be intentional and attentive when seeking affiliates for your program. For instance, if your brand sells tools to manage stock options, a beauty blogger may not be the best fit.

3. Micro-Influencers May Encourage Higher Engagement Rates

Over the years, advertising has had to change drastically. Each generation is different, and neither Millennials nor members of Generation Z respond well to traditional broadcast marketing methods. Instead, they seem to crave authenticity.

Micro-influencers often provide this element. A strong indicator of a potential partner's success in this area is the level of engagement or interaction on their accounts. That means quality comments in addition to standard likes and shares.

It may seem counterintuitive, but larger accounts often don’t see the same meaningful engagement smaller ones do. Whether that’s because people feel they can relate more to creators with fewer followers, or because they appear more authentic, ultimately, micro-influencers can lead to more conversions than macro ones.

With that in mind, try not to be swayed by audience size alone when recruiting affiliates. After all, it’s easy to buy thousands of followers, but harder to elicit genuine responses. To ensure an influencer actually has sway over their viewers, consider checking their comments section to see if real people regularly reply to their content.

How to Recruit Micro-Influencers for Your Affiliate Marketing Program

Finding micro-influencers is quite similar to locating affiliates with larger followings. In particular, you could search hashtags on social media platforms such as on Twitter and Instagram, and use Google as well. These can be excellent starting points for finding prospective partners.

As an extra measure, you may also want to try utilizing an influencer research tool, such as Upfluence. It’s free and easy to use:

The homepage of the influencer research tool Upfluence.

To begin, click on the Get Started button. A popup will appear, and you’ll need to supply pertinent information that Upfluence will use to find relevant candidates:

The submission form used by Upfluence.

Most importantly, fill in your company type, industry, and the type of services you’re looking for. Once you finish setting up your account, you'll be able to search Upfluence's influencer database using advanced filters, including community size.

Of course, finding the right micro-influencers is only the first step. You’ll still need to offer attractive compensation to create viable partnerships.

You can set up commission tiers and rates through our Affiliate Royale plugin. Once you've installed and activated it, simply look for the Affiliate Royale menu in the left-hand menu of your dashboard.

Then go to Options > Commission Settings and create your commission rates. If you want multiple tiers, you can add them by clicking on the Add Levels button. Then, before you navigate away, click on Update Options to save your new rates:

The commission settings page of the Affiliate Royale plugin.

If you're hoping to work with macro and micro-influencers, this can be an easy way to set up different commission levels based on the number of followers your affiliates have.


Micro-influencers can benefit your affiliate marketing program in many ways. They represent a growing section of the internet that can invigorate your social media presence. Whether you want more clicks, an expanded audience, or greater engagement, working with these small-scale creators may be in your best interest.

In this article, we covered three ways micro-influencers can benefit your affiliate program:

  1. Working with micro-influencers can be cost-effective.
  2. You can tap into niche audiences.
  3. Micro-influencers may encourage higher engagement rates.

Do you have any questions about working with micro-influencers for your affiliate marketing program? Let us know in the comments section below!

How to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There's a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it's important to make sure you're investing in partnerships that can actually bring in new leads and land conversions for your business.

That's why the 80/20 rule could be beneficial to your marketing strategy. It's a principle of thought that says 80 percent of sales come from 20 percent of your partners. By applying it to your program, you may be able to optimize it to maximize your return on investment (ROI).

In this article, we'll take a look at what the 80/20 rule is, and why it matters to affiliate marketing. Then, we'll offer tips on how you can apply it to improve your program. Let's get started!

An Introduction to the 80/20 Rule in Affiliate Marketing

Also called the Pareto Principle, the 80/20 rule can apply to many different areas, including affiliate marketing. In short, it states that 20 percent of your input results in 80 percent of your output. In other words, a small portion of your investment may, in fact, generate the bulk of your returns.

In affiliate marketing, this translates to 20 percent of your partnerships producing 80 percent of the sales for your program. With a discerning eye, you can determine who your top sellers are so you can reward them and encourage their efforts.

Similarly, by identifying the 80 percent who don’t perform as well, you can figure out how to work with them in a way that isn't a drain on your marketing budget. This might mean lower commission rates or fewer free samples of your products. 

Furthermore, by using the 80/20 rule, you can determine which of your partners consistently underperform, and reconsider whether doing business with them is worthwhile. In turn, this can free up resources to reinvest in those who are bringing in the bulk of your affiliate sales.

How to Use the 80/20 Rule to Improve Your Affiliate Marketing Program (3 Key Tips)

By applying the 80/20 rule, you have little to lose and much to gain. After all, it’s a widely acknowledged observation that has a strong application in any financial setting. Here are three ways you can incorporate it into your affiliate marketing strategy.

1. Use a Tracking System to Monitor Conversions and Find Your Top Affiliates

Before you can reward top-performing affiliates, you have to figure out who they are. According to the 80/20 rule, you should be able to do this by looking at conversion rate data and identifying the fifth of your affiliates who land the most sales.

With a plugin such as Affiliate Royale, you’ll be able to analyze valuable data to understand how the 80/20 rule applies to your program. By creating unique links for each partner, it's possible to see who your top earners are, and who isn't bringing in as much revenue: 

Graph displaying affiliate statistics in an Affiliate Royale report.

Once you've installed the plugin, simply navigate to your WordPress admin sidebar and click on Affiliate Royale > Reports to see the number of click-throughs, unique views, and sales for a given time period. You can also view a list of specific transactions and look to see which partners' names appear most frequently.

2. Reward Top-Performing Affiliates to Encourage Their Efforts

The success of your program can depend on the satisfaction of your affiliates. If they don't feel like their hard work is being adequately recognized, you could see a drop in their productivity.

Suitable rewards can not only help you to avoid that situation but could even motivate your affiliates to continually strive for more sales. Over time, it might also cultivate a greater sense of loyalty to your program.

With the 80/20 rule in effect, you can focus on acknowledging the top 20 percent of your affiliates. This will encourage your less successful partners to improve their sales rates, while also motivating high-performers to maintain their spots.

There are many ways to reward affiliates. One of the most common is to use tiered commissions. This involves giving partners a larger percentage of each sale once they reach a certain number of conversions per month.

For instance, affiliates who make five sales or less per month may only receive a ten percent commission. However, those who land 50 conversions may earn 40 percent of the resulting revenue.

One of the easiest ways to set up tiered commissions is with our plugin. To do so, go to the back end of your WordPress site and click on Affiliate Royale > Options > Commission:

Commission settings in the Affiliate Royale plugin.

Using this page gives you the option to create multiple commission levels with varying rates by clicking on the Add Level button and typing the corresponding percentage into the relevant field.

Another way to add a little fun to your rewards is to run an affiliate contest. The criteria are up to you, but a sales or recruitment target over a set period of time is an easy option. Prizes could include money, free products or services, or even a vacation.

3. Focus Your Promotional Resources on Your Program’s Best Affiliates

Just as commission levels help you focus your monetary rewards on your top sellers, the 80/20 rule can help you use your promotional resources more effectively, too. In particular, you may want to prioritize sharing free products or exclusive coupon codes with the affiliates who have generated the most revenue.

To get started, consider what promotional resources your program is currently using. Some common examples include:

  • Coupon codes: These are discounts affiliates can pass along to their audience.
  • Free products: You may send affiliates free samples or items for them to review.
  • Giveaways: This may be a single item or a bundle that affiliates promote to their audiences, usually as a prize for a contest or random drawing.

These resources can help expose potential customers to your products and encourage sales with exclusive offers. However, handing out items for free is a drain on your revenue, and giving coupons to every affiliate's followers could lead to over-discounting.

Research is important when providing these to affiliates. You might approach this as you would when deciding commission rates by scoping out your competition and considering your budget. This can guide who you share these resources with and which ones you use.

It's also prudent to be consistent with how free products and giveaways are used. Rewarding hard work can be beneficial, but it could be discouraging if your affiliates don't feel they're being supported equally.

Sharing your guidelines may help you avoid such issues arising. With appropriate standards in place, your affiliates will be able to see what they have to do to earn additional promotional resources.


For continued prosperity, your affiliate marketing program needs to invest the bulk of its efforts in the partners who are bringing in the most revenue. The 80/20 rule can be a valuable guide to help you get the results you want.

In this post, we shared three ways you can use the 80/20 rule to guide your affiliate program:

  1. Use a tracking system to monitor conversions and find your top affiliates.
  2. Reward top-performing affiliates to encourage their efforts.
  3. Focus your promotional resources on your program's best affiliates.

Do you have any questions about the 80/20 rule, and how you can use it in your affiliate marketing program? Let us know in the comments section below!

4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong user experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling call to action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any pieces aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.


Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email click-through rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video is proven to have a high return on investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call to Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, in addition to conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, watch time, or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.


While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

A Beginner’s Guide to Starting an Affiliate Website

When it comes to managing an affiliate marketing program, there are a lot of moving pieces to consider. Trying to stay in contact with your partners, provide them with key information and content, and tracking clicks and payments can quickly become overwhelming.

A simple solution is to create a dedicated affiliate website where you can connect with your partners and manage your program effectively. Fortunately, doing so with WordPress is fairly straightforward.

In this article, we'll take a look at why it can be beneficial to create an affiliate program website. Then, we'll offer tips on how to launch one successfully. Let's get started!

Why You May Want to Launch an Affiliate Website

Chances are, if you have an affiliate marketing program, you already have a website for your brand. Starting a dedicated platform for your partnerships with influencers and publishers may seem like overkill.

However, having a separate site for your affiliate marketing program can be helpful in several ways. For starters, it creates a hub where your partners can go to find the links, banners, graphics, and any other materials they might need when promoting your products.

It also makes managing your program easier on you. Having a dedicated website enables you to track the effectiveness of your partnerships by monitoring click-through rates (CTRs). You can also stay on top of payments to ensure they're sent out on time so you can keep your affiliates happy.

These benefits can come at a very low cost to you as well. Using WordPress to launch your affiliate program website is affordable and provides key flexibility and functionality through plugins, as we'll demonstrate shortly.

How to Build an Affiliate Website for Your Program (In 5 Steps)

Making the decision to launch a dedicated website for managing your affiliate program is just the beginning. Here's how you can get started on your new site in just five steps.

Step 1: Select a Platform for Creating Your Website

As you may already know, the first thing you'll need to launch a new site is a content management system (CMS) or website builder. When it comes to creating an online hub for your affiliate program, there are many advantages to choosing self-hosted WordPress for the job:

The WordPress.org homepage.

This platform is a popular choice. WordPress powers nearly a third of the top ten million websites. One of the biggest draws is its huge selection of plugins for extending its basic functionality:

The WordPress Plugin Directory.

Plugins enable WordPress users to customize their sites to meet their exact needs. This means that you can use this platform to create just about any type of website, including one for your affiliate program.

Additionally, if you're already using WordPress for your brand's primary site, you might consider launching your affiliate platform using Multisite. This feature creates a network that makes it easy to run updates and maintain a consistent design across your online presence.

Step 2: Customize Your Site With Plugins and a Theme

Once you've chosen a platform, you'll need to go about designing your affiliate website and incorporating key features. For WordPress users, this means selecting a theme and installing key plugins.

Ideally, you'll want to choose a WordPress theme that matches the branding of your company website. This consistency in design will help reassure your affiliates they're in the right place.

However, plugins are where you're going to get the most bang for your buck. You can use them to set up a payment system, track sales, and other key tasks related to your affiliate program.

Our plugin, Affiliate Royale, is one you may want to consider:

The Affiliate Royale plugin.

It can make creating and implementing your affiliate marketing plan an accessible process. It handles reporting, monitors your campaigns, and even helps maintain custom advertisements and links.

You might also want to consider some staple plugins for features such as search engine optimization (SEO), security, backups, and more.

Step 3: Set Up Personalized Affiliate Dashboards

For your affiliates, one of the most useful features your new program website can provide is a personalized dashboard where each partner can monitor their progress and other information:

An affiliate dashboard page.

WordPress enables you to create user accounts out-of-the-box. However, plugins such as Affiliate Royale can help you set up full-fledged affiliate dashboards where your partners can:

  • Track their CTRs, sales, and commissions
  • View their payment histories
  • Download or copy banners and links

Whether you decide to create affiliate accounts for your website using Affiliate Royale or another method, making sure your influencers have access to this information is a must. By giving them all the tools they need to succeed, you can improve your own campaigns and revenue.

Step 4: Share Banners and Links to Promote Your Brand

Links are the bread and butter of affiliate marketing programs. Sharing yours with your partners is an important role for your new website. While you can always create links manually, having a plugin that can do it for you is easier.

Affiliate Royale has a simple link creation and management interface:

The Affiliate Royale link and banner management system.

In addition to standard text links, you may also want to create graphics or banners that affiliates can display on their own websites or social media accounts. This helps promote your brand and can give your partners a leg up when it comes to crafting effective campaigns:

Affiliate Royale banners.

Affiliate Royale's link management feature also enables you to upload banners and graphics for your affiliates to use. While you're still in charge of designing them, this can make it easy to share them with your influencers.

Step 5: Monitor Your Affiliates' Success and Issue Payments

Managing an affiliate program is an ongoing process. Once you've set up your website, you'll want to refer to it regularly to track your partners' CTRs, sales, and commissions.

While this is important for making sure your affiliates get paid accurately and on time, it's also useful for your overall marketing strategy. By monitoring the success of your partnerships, you can determine which relationships are providing the greatest return on investment (ROI).

Affiliate Royale's Reports can help you track these details:

An Affiliate Royale admin report.

Our plugin also notes your Top Referrers. You can offer these partners higher commission rates or other rewards for directing customers to your products or services.

Finally, you'll want to integrate a payment system such as PayPal with your affiliate program website. This will enable you to easily complete and keep records of transactions with your partners.


Creating an affiliate website can sound intense, but it doesn't have to be. In fact, with the right approach and tools, building one can be an intuitive process.

Certainly, having a plan of action can be beneficial. In this post, we shared five steps you can take to get started on your affiliate website:

  1. Select a suitable platform for creating your website.
  2. Customize your site with plugins and a theme.
  3. Set up personalized affiliate dashboards.
  4. Share banners and links to promote your brand.
  5. Monitor your affiliates' success and issue payments.

Do you have any questions about creating an affiliate program website? Ask away in the comments section below!

Your Guide to Repurposing Content for Social Media

One key to being a successful affiliate is to share fresh content on social media. It’s also important to create new content regularly. Of course, that can be a monumental task for even the most prolific affiliates.

That’s where repurposing content can be a lifesaver. By reusing articles, blog posts, videos, infographics, and other forms of media that you already have on hand, you could save yourself a lot of work.

This post will take a look at some of the advantages of repurposing your affiliate site's content for social media. Then we’ll share a few tips for doing so. Let’s dive in!

Why It's Smart to Repurpose Affiliate Site Content for Social Media

When you repurpose content, you take something you already have and transform it for a different use or platform. Social media offers an excellent way to engage your audience by taking your affiliate content and using it to expand your reach.

Consider how social media is a central part of most people's lives: 90% of Millennials use it, as do over 77% of Gen X, and nearly half of Baby Boomers. Of course, some users prefer Instagram while others rely on Twitter or Facebook, so it makes sense to focus your attention on multiple platforms.

Targeting multiple platforms enables you to transform actionable content, or content that increases your conversions, that didn’t succeed on one platform and share it on another site instead. When you do, you save yourself work in the long run. For instance, a video you worked hard on that didn’t get as many views as you wanted can easily become an Instagram Story.

This is an especially important strategy for affiliates. The more platforms you use, the more chances you'll have to share your links. Plus, you can generate traffic by using the right keywords repeatedly without appearing spammy to your audience. As an affiliate, you really can’t go wrong by branching out and reusing your content.

How to Repurpose Content for Social Media (4 Key Tips)

The first step to repurposing your affiliate content is to know which platforms works best specifically for affiliates. Once you do, you can use that knowledge to your advantage in a number of ways. Let's look at four of the most effective options.

1. Use Infographics to Translate Your Website Content to Instagram

Effective infographics can be challenging to create, but the benefit from doing so can be well worth your time. After all, people absorb information from visuals 60,000 times faster than through text.

So, if you have a large Instagram platform, or are looking to expand, it makes sense to turn some of your affiliate blog posts into infographics:

To keep your infographic from being overwhelmed with information, consider using a snippet of a larger post to act as a teaser. This can be a snapshot of your overall content, designed to get your audience clicking on those affiliate links.

Infographics are an excellent way to deliver quick, actionable content that's tailored for Instagram and similar platforms. Plus, there are plenty of tools you can use to create infographics quickly, such as Canva.

2. Take Your Photo Blog to Pinterest to Drive Traffic

Another growing platform, especially for affiliates, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.

The best part is that Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well:

Pinterest is a top platform for affiliates, since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.

2. Turn Blog Posts into Tweets

Tweets may seem hard to navigate at first, because you only get 280 characters to work with. However, Twitter is a great medium for affiliate-focused content and backlinks. For instance, you can integrate an affiliate link into viral tweets to generate more exposure.

To get your tweets noticed, add in some relevant hashtags and keywords, but try not to overdo it. As with other mediums, you may be seen as spammy, and people might skip over your tweets. Plus, while you now have double the character space, it’s still a tight fit to get your message across, add a backlink, and include tags:

That’s where Twitter threads come in handy. Now, you can add to a tweet easily by creating a thread, which is a string of connected messages. This makes translating longer content, such as a blog post, into a tweet much easier.

Don’t forget to connect your social media accounts as well, and link your blog to Twitter. With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. Click to Tweet enables you to add a link that helps your readers effortlessly share your content on Twitter.

3. Re-Publish Long-Form Content on Facebook or LinkedIn

With nearly 2.5 billion active users on Facebook, and almost 600 million users on LinkedIn, it makes sense to leverage both platforms. This means taking your affiliate marketing beyond basic Facebook advertising.

Both of these platforms lend themselves well to publishing longer content, also known as long-form content, such as posts and articles:

Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.

Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content on their own profiles and permits you to post content to your brand's page in order to grow your audience.

Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending more time on your pages and to attract more engagement:

This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.

Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority. Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.


While you might wish that recycling content were as simple as copying and pasting old media, you really do need to put effort into the transformation process. You want the quality of your affiliate content to be stellar on every platform.

By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:

  1. Use infographics to share information on Instagram faster and wider.
  2. Take blog media to Pinterest in order to drive traffic.
  3. Turn blog posts and affiliate links into tweets.
  4. Re-publish long-form content on platforms like Facebook and LinkedIn.

Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!

Why You Might Want to Turn Your Affiliate Site Into a Mobile App

Mobile devices are an important part of daily life. For many people, they're primary sources of entertainment, shopping, and news. If your affiliate site isn't responsive or available as an app, you’re doing yourself and your audience a disservice.

Thankfully, making your affiliate site mobile friendly and creating an app to go with it are easier than ever. WordPress websites are easy to convert with a simple plugin, WebView linking, or with the help of a professional developer.

This post will start by explaining why having a mobile app for your affiliate content is a smart move. Then we'll share three ways you can create one from your WordPress site. Let’s dive in!

Why You Might Want to Turn Your Affiliate Site Into a Mobile App

It comes as no surprise that half of website usage happens on smartphones and tablets across the globe. This number is expected to increase by roughly seven times by 2022. Apps account for a significant percentage of that activity, with over two million available for download on Google Play.

For affiliates, this means that having mobile-friendly content available is a must. Without a responsive website, you're likely missing out on traffic from users who would rather spend time on sites that shrink to fit small screens.

That said, to really take your digital presence to the next level, you'll need to invest in creating a mobile app. Although similar to a responsive site, there are slight differences in the interface and features that can improve user experience (UX) and therefore conversions.

Mobile apps are generally faster and provide more personalized content to users than responsive sites. They can also utilize device functionality, such as through microphone or camera access.

Additionally, push notifications and alerts can keep customers coming back again and again to your content. Easily accessible coupons may also increase your conversions.

Plus, a mobile app can improve brand awareness and recognition through loyalty programs, reviews, and customer support. This in turn leads to increased duration and frequency of use.

How To Convert Your WordPress Site Into a Mobile App (3 Methods)

When you build your affiliate website with WordPress, there are a few methods you can use to transform it into a mobile app. Below, we've focused on three effective options, as well as their pros and cons.

1. Use a Plugin to Turn Your WordPress Site Into a Native App

There are several WordPress plugins available for taking your affiliate site's content and turning it into a native mobile app. This is an appealing strategy because it's fast and relatively affordable.

One of the most popular mobile app plugins is AppPresser:

the AppPresser plugin.

The plugin is free to install, but you'll need a paid AppPresser plan to access their app-building interface. It's based on the WordPress Customizer, so it should be relatively easy to pick up.

Another option is MobiLoud:

The MobiLoud plugin.

Like AppPresser, this plugin simply connects your site to the paid platform where your mobile app will be created. However, rather than designing the interface yourself, MobiLoud will do it for you and then publish the final product to the Google Play and Apple App Stores.

Finally, you may also want to consider using WPMobile.App:

The WPMobile.App plugin.

This tool enables you to customize your app right from your WordPress dashboard. These tools are very easy to access and use, but they're mostly geared toward blogs and news sites, with some basic e-commerce features.

If your affiliate site includes more advanced functionality, you may not be able to achieve the same effects on a plugin-generated app.

2. Implement WebView Linking to Build a Hybrid Mobile App

A WebView is essentially an internet browser for a mobile app. It enables you to display content for users in your app's interface.

Using a process called WebView linking, you can build what's called a hybrid app. Instead of having its own unique content and code like a native app, this type of platform simply loads your existing website into a WebView.

If you’re technically minded and know some basic code, you can create your own WebView link yourself. Platforms such as Phonegap can help you implement this process:

The Adobe PhoneGap platform.

Android has a tutorial you may want to reference if this is the route you decide to take.

Like plugins, WebView linking can be an intuitive way to turn your affiliate site into an app. While it shows users your mobile site, it still retains features you’ll want, such as push notifications.

The first drawback is obvious. You’ll have to know how to code to make your own WebView link, or pay to have someone create it for you (more on that shortly).

Additionally, hybrid apps created with WebView linking tend to run slower than native apps. Performance is critical for UX, so it's important to weigh this factor carefully when deciding which method to use.

3. Hire a Contractor or Agency to Develop Your App for You

When push comes to shove, you may decide to go with a contractor or agency to develop an app for your affiliate website. There are inexpensive options, such as Upwork and fiverr, but it might be best to go with a reputable agency to ensure your needs are met:

The Upwork freelancer site.

The clearest benefit is that you'll have access to experienced professionals who can help you create a mobile app to match your specific requirements. Moreover, unlike plugins and WebView linking, an agency can give you nuanced and custom features. Additionally, agencies can help you dial in user experience that leads to greater engagement with your app.

Unfortunately, this option isn't practical for everyone. Mobile app development can cost up to tens of thousands of dollars. While it may be worth the investment, that's a moot point if you simply don't have the funds.

However, that’s not where the drawbacks end. Working with a contractor or agency means your app’s development will take time. It's not uncommon for custom projects to take six months or longer to complete.


Creating a mobile app for your affiliate website isn’t necessarily the easiest thing to do. However, with the right tools, you can simplify the process and take advantage of the digital world in new ways.

With one of the following methods, you can have a mobile app in place to harness even more potential from your affiliate content:

  1. Use a plugin to turn your WordPress site into a native app.
  2. Implement WebView linking to build a hybrid app.
  3. Hire a contractor or an agency to develop your app for you.

Do you have any questions about creating an app for your WordPress affiliate site? Let us know in the comments section below!

4 Strategies for Keeping Your Affiliates Happy

The success of your affiliate marketing strategy hinges upon those you choose to promote your products. Therefore, you probably put a lot of time into recruiting quality affiliates. However, if they aren’t satisfied with your program, they won’t stick around for long.

The key to attracting – and keeping – quality partners is learning what makes them happy. Focusing on building and nurturing strong relationships with your affiliates results in a better experience for everyone.

In this post, we’ll discuss some of the common frustrations promoters experience. Then we’ll provide you with four strategies you can use to prevent them and keep your affiliates happy. Let’s get started!

Common Frustrations Affiliates Face

To get an accurate idea of the kind of experience your program is providing, it's helpful to look at it from your partners' perspectives. For example, consider what's motivating them.

Chances are, it's primarily income. So understandably, not being paid on time or facing confusing commission structures can be a turn-off.

Similarly, if there's a lack of communication or transparency, it can be off-putting. Affiliates may feel like they are being taken advantage of or that the opportunity isn't worth their time and effort.

Other common frustrations affiliates may face include a lack of access to product information and materials, feeling neglected or undervalued, and having limited room for growth. Fortunately, by understanding what influencers don't like, you can more easily improve your program.

4 Strategies for Keeping Your Affiliates Happy

Making your affiliates' satisfaction a priority will ultimately influence your program's success. Let's take a look at four strategies you can use to keep them happy.

1. Provide Easy Access to Tools and Resources for Promoting Your Products

A common mistake affiliate marketers make is assuming their partners are already well-versed in their products. Hopefully, you have some quality influencers who are passionate about your brand. However, this isn't always the case.

Keeping your partners informed and updated on all your offers is crucial for helping them succeed. Providing easy access to the tools and resources needed to promote your products – such as links and banners – can streamline their workflow, minimize frustrations, and make them that much more productive. After all, they can only work with what they're given.

To do this, we suggest using our Affiliate Royale plugin:

The Affiliate Royale website homepage.

Our affiliate marketing program management tool provides a platform for you and your partners to share resources and communicate quickly and effectively.

For example, you can use the dashboard to provide banners and links for affiliates to use. Then they can download them directly from their personalized account page.

2. Check In Regularly and Encourage Open Communication

When it comes to making your affiliates feel like you genuinely care, regular communication can go a long way. Checking in periodically offers the opportunity to address their concerns and questions.

Open communication can also uncover areas in your program that can be improved. For example, if multiple affiliates bring up the same or similar questions, it's an indication that there's a lack of clarity somewhere in your guidelines.

You might also consider asking for feedback. One way to do this is by occasionally sending out surveys using a tool such as Survey Monkey:

The Survey Monkey website homepage.

This online survey platform makes it easy to quickly create polls and questionnaires to distribute to your partners. Then you can use the feedback you gather to enhance and improve your program.

To make your check-ins productive, be sure your affiliates understand you want them to be honest and open. Approaching them in a friendly and personable manner can make them feel comfortable and, in turn, more likely to share their thoughts.

3. Automate the Tracking and Issuing of Commission Payments

No employee would enjoy having to hassle their employer for a paycheck. Similarly, your affiliates shouldn't have to chase you down for their commission payouts.

One of the best ways to keep your affiliates happy is to pay them quickly and on time. To make sure this happens, it's helpful to have a reliable payment and transaction tracking system in place.

This is another task Affiliate Royale can tackle. Our plugin makes it easy to automate and manage commission payouts:

Commission settings option in Affiliate Royale dashboard.

From the dashboard, you can:

  • View transaction reports
  • Configure commission levels
  • Track initial and recurring payments
  • Issue payments

You can also easily integrate it with gateways such as PayPal. Plus, your affiliates will be able to monitor their stats and view their payment histories so there will be little room for confusion.

4. Offer Bonuses and Incentives to Boost Motivation and Performance

As we mentioned, money is typically the main motivator that drives affiliates to join programs. Therefore, offering commission boosts and bonuses can be a powerful way to increase productivity among your partners.

Creating commission tiers isn't required, but it's something we encourage. This type of structure can help affiliates establish and build momentum as they see their earnings increase with each sale.

You might also consider offering a “hot-streak bonus.” This is when a certain number of sales in a given time period places affiliates in a higher bracket. You can easily create and configure commission levels using Affiliate Royale.

There are other strategies you can use to boost performance. For example, you might consider introducing limited-time offers to motivate inactive influencers, as well as running affiliate contests.


Your affiliates are what keep your program running. They play a crucial role in promoting your products and generating leads. However, if you want to cultivate productive, lasting relationships, it’s important to make sure your affiliates stay motivated.

In this article, we discussed four strategies you can use to keep your affiliates happy:

  1. Provide easy access to resources they need to promote your products.
  2. Check in with them regularly and encourage open communication.
  3. Automate the tracking and issuing of commission payments.
  4. Offer bonuses and incentives to boost motivation and performance.

Do you have any questions about how to keep your affiliates happy? Let us know in the comments section below!