Affiliate Marketing vs. Multi-Level Marketing: What You Need to Know About Both

If you’re looking to earn some additional income, affiliate marketing is an effective way to do so. Unfortunately, many people mistake it for multi-level marketing. This misconception prevents some from starting what could otherwise be an enjoyable and lucrative side business.

Unlike multi-level marketing businesses, affiliate marketing programs are free to join and don’t require you to recruit anyone into your ‘network’. Understanding the differences between how these two methods operate can help you see how the latter can actually result in a decent income.

In this post, we’ll explain how both strategies work, highlighting the key differences between them. Then we’ll explore some of the advantages of affiliate marketing specifically. Let’s get to it!

Affiliate Marketing vs. Multi-Level Marketing: Understanding the Difference

Multi-level marketing, also referred to as network marketing or pyramid selling, is a strategy in which non-salaried participants promote and sell a product or service. The earnings are commission-based, and can derive from sales to end-users or to other distributors the seller has recruited into their network.

Unfortunately, multi-level marketing businesses (MLMs) are structured in a way that mostly benefits only those at the top of the hierarchy. They are very similar to pyramid schemes in this way. The only real difference is that in an MLM you make a commission on product sales to customers, whereas pyramid schemes base their pay on network recruitments.

Although multi-level marketing is not illegal and true pyramid schemes are, there are some notable similarities between the two. Even in a legal MLM, it’s rare that participants make a profit. The startup investments are typically so high that it is difficult to recoup the money you put in.

Affiliate marketing is much different. With this strategy, participants choose which products they promote and earn a commission on every sale they make. This money is paid by the retailer or business to the affiliate for driving traffic, sales, or referrals. There is no network recruiting involved.

There are also no startup fees for joining an affiliate marketing program. So long as you have a method for promoting brands, you can begin doing so for free. Many people find this strategy very profitable, and the relationship is mutually beneficial for the company and individual affiliates.

3 Advantages of Affiliate Marketing Programs Over MLMs

Hopefully, you now have an idea of the basic differences between these two strategies. Next, let’s take a look at three advantages of affiliate marketing over multi-level marketing.

1. You Can Choose Which Products You Sell Based on Your Interests

One of the benefits of affiliate marketing programs is the level of control you have. For starters, you get to pick which brands you want to work with and which products or services you want to promote.

This means you have the opportunity to focus on products you are genuinely interested in and passionate about. When you choose items you’re familiar with and actually use, you’re able to help consumers make informed buying decisions.

Some popular and profitable niche categories for affiliate programs include health, wealth, and hobbies. is an example of an affiliate website based around something many people are passionate about – their pets:

The DogFoodAdvisor website.

With MLMs, you’re limited to pushing specific products your parent company has chosen. You may or may not be interested in these items, and trying to sell something you don’t believe in may be difficult.

2. There’s No Cost To Join and Each Sale Earns You Money

MLMs typically have membership fees and other startup costs. Most participants have to invest in a kit containing products they’re supposed to sell. While promoters often receive discounts on these products, the amount usually only covers the cost of being part of the network.

In many MLMs, marketers also have to earn a certain number of points before they see any actual money. Most of the revenue you can make in this structure, if any, comes from recruiting other people into your network.

Affiliate marketing, on the other hand, is free to join. You’ll earn a percentage of every sale you make, and can track your revenue with a tool such as Affiliate Royale:

The Affiliate Royale website.

Our plugin is an all-in-one affiliate management platform that you can easily integrate with your WordPress site. Being able to use tools such as this one to start your own program speaks to the freedom and flexibility this marketing technique permits.

3. You Have Complete Control Over How You Promote Products

Affiliate marketing programs monitor their participants’ sales through the use of special tracking links. Brands can see how customers arrived at their sites and give credit to the promoter who directed traffic their way.

Therefore, there’s a wide range of methods you can use for affiliate marketing promotions. Almost anywhere you can post your link is a viable option, so long as you aren’t spamming others with comments or emails. Some of the most popular include a website or blog, product reviews, social media, and videos.

YouTube is a popular platform for affiliate marketing promotions because you can include the affiliate links in the video description:

A YouTube video description containing affiliate links.

Affiliate marketing can be done entirely online and you can sell to complete strangers. Although many MLM participants can make sales this way, most of their revenue comes from direct communications.

Multi-level marketing hinges on recruiting other members. Therefore, a lot more personal interaction is needed in order to build out a network. Often, this can involve tactics that some consider annoying.

With affiliate marketing, you’re often only speaking to people who are likely to be interested in your products. For example, with an affiliate website, you can optimize your content to target people who are searching for products in your niche.


Affiliate marketing and multi-level marketing are often confused. However, unlike the former strategy, it’s incredibly difficult to earn a profit as part of an MLM.

As we discussed in this article, there are three advantages to affiliate marketing over multi-level marketing:

  1. You can choose the products you sell based on your interests.
  2. There’s no cost to join and you earn money on every sale.
  3. You have complete control over how you promote products.

Do you have any questions about affiliate marketing? Let us know in the comments section below!

5 Tools Every New Affiliate Marketer Needs

Starting an affiliate marketing program is an effective way to generate leads and increase sales. However, some people make the mistake of assuming it’s ‘easy money.’ While this strategy can certainly be lucrative, success doesn’t happen overnight.

This type of marketing is performance-based. Therefore, a healthy amount of research, content creation and optimization goes into successful affiliate marketing programs. Fortunately, there are plenty of tools to help.

In this post, we’ll discuss the benefits of affiliate marketing and how it can be a powerful method for driving conversions. Then, we’ll introduce you to five must-have tools if you’re new to affiliate marketing. Let’s get to it!

The Benefits of Affiliate Marketing

Affiliate marketing is an arrangement in which a merchant or online retailer (you) pays a commission to their affiliates, who are essentially independent sales representatives. They promote your products to generate traffic, sales, and leads and are compensated when they’re successful.

There are many benefits to affiliate marketing for both brands and those who promote their products. If you’re a business owner, building a strong network of partners can help expand your reach. It enables you to tap into the audiences of popular influencers in your niche.

Additionally, because affiliate marketing is performance-based, it’s highly cost-effective. Unlike ads, you only have to pay affiliates when they bring you results. In other words, they only get paid when you do. There’s no waiting around for leads while you shell out money for promotional content.

Affiliates benefit because they earn money on each sale they make. They have complete control over the products they choose to promote, as well as how to do so. This means professionals using several different mediums can all make effective partners for your brand.

Common examples include video content creators (or ‘Youtubers’), social media influencers, and bloggers. Another key benefit for both you and those promoting your brand is that it’s an on-going relationship. Affiliates can recommend your products or services as often as they want, potentially resulting in long-term working relationships.

5 Tools Every New Affiliate Marketer Needs

When you first start out with affiliate marketing, it can be a bit overwhelming. Fortunately, there are tools you can use to make it significantly easier. Let’s take a look at five we think every new affiliate marketer needs.

1. WordPress

The first thing you need to create a successful affiliate marketing program is a website. Although there are many Content Management Systems (CMSs) available, we recommend WordPress:

The homepage.

WordPress is the most popular CMS on the web and incredibly easy to use. If you’re new to creating a website, it also has plenty of helpful documentation you can use to get started.

This platform is free to download, making its startup costs remarkably low. WordPress also has a plethora of customization options. Additionally, there are thousands of plugins for extending your site’s functionality to create your marketing program, including Affiliate Royale (which we’ll discuss below).

2. Mailchimp

Mailchimp is an all-in-one email marketing platform you can use to collect and build out a subscriber list:

The Mailchimp website homepage.

Email marketing is an effective channel to incorporate into your overall marketing strategy. Mailchimp is free for up to 2,000 subscribers, and enables you to create affiliate-driven newsletters. You can use these for product promotions and free giveaways such as e-book downloads.

An alternative you may consider is Constant Contact. Like Mailchimp, this platform enables you to choose from customizable templates optimized for mobile devices. You can also use it to collect email addresses via your website or social media accounts.

Both of these platforms have corresponding WordPress plugins that enable you to easily connect your site and your chosen email marketing tool. This makes it possible to send notifications about site activity to interested parties, such as your affiliates.

3. Affiliate Royale

To make your affiliate marketing campaigns as successful as possible, it’s important to use a tool such as our Affiliate Royale plugin:

The Affiliate Royale homepage.

Affiliate Royale makes it easy to create and implement an affiliate marketing plan, especially for beginners. It features a host of link tracking tools, so you can monitor the progress and performance of your campaigns.

From one dashboard, you’ll be able to view clicks, sales, and payments to your affiliates. You can also personalize your dashboard and data according to your specific goals. Plus, it includes easy-to-use reporting and helps you maintain custom banners and links.

After you download the Affiliate Royale zip file, upload and install it on your WordPress website. Then you can launch a full affiliate program and manage it directly from your site.

4. SEMRush

When you first start out with affiliate marketing, it’s helpful to learn about your competitors. SEMRush can help with that:

The SEMRush website homepage.

This digital marketing research tool gives you insight into other companies’ paid advertising campaigns. It can help you uncover relevant trends and patterns in your industry to fine-tune your own promotions and generate ideas for creating effective content for Search Engine Optimization (SEO).

Although this service requires a paid account, the price is worth the information you can glean from it. You can use it for:

  • Keyword research
  • Competitor analysis
  • Lead generation
  • Backlink auditing
  • SEO metrics
  • And more

If you’re looking for a free alternative for keyword research, you could use Google Keyword Planner. However, you won’t have access to all the competitor analysis features SEMRush offers.

5. Pretty Links

Affiliate links are known for being long and unsightly. To some leads, this may also make them seem untrustworthy. Pretty Links is a WordPress plugin you can use to shorten and brand your affiliate links:

The Pretty Links website.

This plugin enables you to take long, bulky URLs and turn them into short, concise, and memorable ones. Some refer to this process as ‘cloaking’. With Pretty Links, you can also manage server-side redirects and monitor link activity.

However, one of the most appealing features of this plugin is the ability to brand your links. Incorporating your company’s name into the URLs your affiliates share on their platforms can boost awareness of your business and encourage users to click through to your site.


When you first start out with affiliate marketing, there are a lot of decisions to make. It can take some time to get comfortable in your niche and develop an effective campaign strategy. However, having the right resources and tools makes it much easier.

As we discussed in this article, there are five tools we think every new affiliate marketer needs:

  1. WordPress can help you create a flexible, low-cost affiliate marketing website.
  2. MailChimp will enable you to build out a subscriber list and create an affiliate newsletter.
  3. Affiliate Royale provides an all-in-one affiliate marketing management tool you can use on your WordPress site.
  4. SEMRush supplies research tools to help you find keywords and conduct competitor analysis.
  5. Pretty Links shortens, cloaks, and brands your affiliate links.

Do you have any questions about affiliate marketing tools? Let us know in the comments section below!

5 Steps for Upgrading a Piece of Affiliate Marketing Content

For affiliate marketers, publishing quality content on a consistent basis is a must. However, the more you do it, the harder it is to come up with new topic ideas. What do you do when your well of creativity seems to be running dry?

An effective strategy is to revisit and repurpose old content. Upgrades give you the chance to refresh previously published material in new and improved ways. Meanwhile, you’ll also produce a steady stream of relevant content for your site with minimal time and effort.

In this article, we’ll discuss the benefits of repurposing and upgrading your affiliate marketing content. Then, we’ll walk you through the five steps it takes to do so. Let’s get started!

The Benefits of Upgrading Your Marketing Content

Keeping your affiliate marketing content updated and relevant is essential for driving conversions. For starters, it gives you a chance to check in on old posts and revise them to include new information. Given how quickly technology and trends change these days, it’s not uncommon for websites to become outdated.

Repurposing old content can boost your site’s Search Engine Optimization (SEO) as well. Google prefers content that is fresh. Plus, having multiple related pieces shows your authority on the subject they cover. This tells both visitors and crawlers that your site is relevant to that topic.

Upgrades are also a smart way to capitalize on high-performing content. If you have a very popular blog post, it stands to reason that your readers would be interested in more information on the topic it covers. You can expand that article into an e-book to sell on your site.

Put simply, upgrading and repurposing content is a way to breathe new life into work you’ve already done. In addition to the previous example, there are many other ways you can go about this. You might supplement written content with video tutorials, for instance.

You can also create infographics, downloadable worksheets, or even free samples. Changing the format adds variety to your content. If you choose to charge for access to your upgrades, they can also provide a nice little revenue boost.

Repurposing and upgrading content is a creative way to keep your marketing strategies fresh and relevant. Plus, since you don’t have to put in as much effort brainstorming new ideas, it tends to be less time-consuming than creating pieces from scratch.

How to Upgrade a Piece of Affiliate Marketing Content (In 5 Steps)

If you’re new to content upgrades, don’t worry. We’ll walk you through the five simple steps you can take to repurpose a piece of affiliate marketing content.

Step 1: Identify a High-Converting Piece

The first step is identifying content worth resurfacing. In order to make the most of this process, you’ll want to focus on pieces that have proven track records.

To do this, it’s best to make a list of some of your best-performing posts or other content. One method for doing so is using a tool such as BuzzSumo:

The BuzzSumo homepage.

Simply type your domain name in the search bar. BuzzSumo will then produce a list of top-performing articles based on backlinks and social network engagement.

Another option is to implement user behavior tracking tools such as Google Analytics. This platform enables you to gain insight into posts with strong metrics such as inbound links, traffic, and session length.

To further narrow down the selection, you may want to consider timely or trending topics. Public interest ebbs and flows, so a subject you wrote about three years ago may suddenly become popular again.

Step 2: Choose a New Format

As we mentioned, there are a variety of formats you can use to upgrade your marketing content. Some popular options include:

  • Video tutorials
  • Downloadable checklists
  • Worksheets
  • E-books
  • Infographics
  • Case studies

The new format you choose will likely depend on what makes the most sense for the old content. For example, if you have a series of informative blog posts, you may be able to combine them into an effective e-book.

On the other hand, a popular how-to post may work better as a video tutorial series. Articles with lots of statistics and detailed data translate well into visually interesting, easy-to-read infographics.

You’ll also want to consider your marketing goals. If you’re trying to build out your email list, for instance, you may benefit from offering free downloadable worksheets to new subscribers.

Another factor to consider is whether there are any formats your affiliate site is currently lacking. Perhaps you want to incorporate more visual content, in which case an infographic or video may be best.

Step 3: Create Your Upgraded Content

Once you’ve decided what your upgraded piece will be about and what form it will take, you can start creating it. This process will obviously vary from case to case, as producing a video is very different from writing an e-book.

However, there are a few tips that apply across the board. As a general rule of thumb, make sure to:

  • Optimize your content for SEO
  • Add your affiliate links
  • Use high-quality graphics and imagery

To create new graphics for upgraded content, you might consider a tool such as Canva:

The Canva homepage.

This platform is free and easy to use. It includes templates for a variety of purposes, including infographics, e-book covers, and worksheets. Plus, you can create and save your own templates to make upgrading marketing content in the future quicker and easier.

Step 4: Add Your New Resource to Your Site

There are a variety of ways to add upgraded content to your site. You might create a whole new category for e-books or videos, for example. Alternatively, you may want to incorporate them into relevant existing posts:

A downloadable e-book on the WP Buffs blog.

In some cases, it may make sense to add an editor’s note explaining that the original post was recently updated. That way, your current users will know there’s new information they may want to check out.

Printable or downloadable content – including worksheets and checklists – can also be shared by in a pop-up:

A pop-up message for downloadable content.

After you add the resource to your site, develop a plan for promoting it. An effective place to start is announcing it on your social networks and to your current email list.

Step 5: Track Your Upgrade’s Performance

As with any piece of marketing content, it’s important to track the performance of your new upgrades. The methods we’ve described for monitoring social media engagement and user behavior with BuzzSumo and Google Analytics can be effective here, too.

You can also use Affiliate Royale:

The Affiliate Royale plugin in WordPress.

Our plugin enables you to track your affiliate content promotions directly from your WordPress dashboard. This can help you visualize which promotions are resonating with your audience so you can fine-tune your strategy moving forward.


Coming up with new affiliate marketing content ideas can be difficult, especially if you’re doing it on a consistent basis. However, there’s no need to let your previously published material sit in the archives of your website collecting dust.

As we discussed in this article, there are five steps you can take to upgrade a piece of affiliate marketing content:

  1. Identify a high-converting piece.
  2. Choose a new format.
  3. Create your upgraded content.
  4. Add the new resource to your affiliate site.
  5. Track your upgrade’s performance.

Do you have any questions about upgrading marketing content? Let us know in the comments section below!

How to Make Your Affiliate Marketing Content More Actionable

Affiliate marketing is a performance-based method of generating leads, boosting conversions, and increasing revenue. Therefore, if you want your promotions to succeed, they must be actionable. Unfortunately, this is something many businesses struggle with.

Creating actionable content requires you to pay attention to everything from word choice to link placement. When done well, your affiliate marketing promotions can inspire readers to take action. As a result, you may see better conversion rates and, in turn, more revenue.

In this article, we’ll discuss the importance of creating actionable content for affiliate marketing programs. Then, we’ll offer three important tips for getting leads to click through and convert. Let’s get started!

The Importance of Actionable Content in Affiliate Marketing

Content is the force driving engagement and traffic on your affiliate website. Making yours actionable can help spark your audience’s interest. More importantly, it may inspire conversions.

There are three key elements that make content ‘actionable’. To qualify, it should:

  • Establish trust and value
  • Address a specific need, question, or issue
  • Persuade action

There are different types of content you could use to achieve these effects, including email newsletters, how-to guides and videos, and product reviews. The purpose is to offer value so that you become a helpful resource for your audience, eventually leading to conversions.

In the same vein is ‘interactive content’, which involves guiding your readers to perform an intended action, such as clicking a Call To Action (CTA) button. This is particularly essential in affiliate marketing, where the goal is to generate clicks and conversions.

How to Make Your Affiliate Marketing Content More Actionable (3 Tips)

Taking an ‘actionable approach’ to content creation techniques can help supercharge your affiliate marketing campaigns. Below, we’ve shared three tips for doing just that.

1. Use Language that Instills a Sense of Urgency

The language you use in your marketing content is critical to its effectiveness. Using actionable words and phrases can keep readers engaged and interested.

Many affiliate marketers make the mistake of focusing on the ‘what’ rather than the ‘how’. Content that solves a problem for your readers will be more valuable to them than, say, a post that simply lists the features of the product you’re promoting.

So, it’s important to use language that clearly communicates not just what the solution is, but how to go about accessing or implementing it. This approach helps naturally incorporate actionable language:

A CTA on the BuzzSumo website.

Additionally, phrases that imply users only have a short window in which to reach an effective solution can instill a sense of urgency and encourage them to act quicker. Consider using lines such as:

  • Don’t miss out on
  • Discover today
  • Get it now
  • Try it free
  • Limited time offer
  • Download now to get

These are especially helpful for email newsletters or product promotions. Also, phrases that elicit feelings of scarcity (e.g., Only a few left!) can make a person act faster than they otherwise would for fear of missing out.

You may also want to try adding an incentive to drive clicks and conversions. For example, offering a discount, coupon, or free download can motivate readers to convert when they might normally hold back.

2. Place Buttons and Links Strategically to Increase Clicks

Your CTA buttons and affiliate links play a pivotal role in the success of your marketing campaigns. How they look and where they’re placed can influence clicks and conversions.

Strategically placing CTAs and links requires a little research and effort. Of course, you want to incorporate them into areas of your website where they’re most likely to be seen.

To gain insight into this information, consider using a heatmap tool such as Crazy Egg:

The Crazy Egg heatmap tool.

Heatmaps highlight the areas of your pages that get the most action and acknowledgment. Knowing where visitors’ eyes tend to fall makes it easier to place ads, links, and CTAs in those spots.

To draw even more attention to your CTAs and links, they should stand out visually. A simple approach to this is making your buttons a different color and size than other elements on the page.

We also recommend shortening your links. Short URLs are more memorable and shareable than cluttered, lengthy ones. They also appear more trustworthy, which can increase clicks. The Pretty Links plugin makes it easy to shorten and even brand links directly from your WordPress site.

Finally, you can draw attention to CTAs by using pop-ups on your affiliate site and landing pages with a plugin such as OptinMonster. This is a great way to collect feedback, while also providing an additional resource or promotion.

3. Create Engaging and Attention-Grabbing Headlines

As we discussed earlier, using the right language can inspire action. However, your word choice won’t mean much if your audience doesn’t make it past your headline.

You only have a few seconds to grab readers’ attention. Creating engaging headlines is your opportunity to do that. When scrolling through crowded Search Engine Results Pages (SERPs) and browsing busy social media feeds, a well-written title can be the difference between a user clicking on your post or a competitors’.

In addition to incorporating specific keywords to help with Search Engine Optimization (SEO), headlines should inform readers about exactly what benefits your content can provide for them. Similar to your CTAs, headlines can be worded to motivate readers to click on them.

Remember, your audience has a problem they’re seeking to solve. Concisely explaining how your content will help them is the simplest way to draw them in. Using numbers and adjectives can also be effective.

For example:

  • 5 Simple Hacks for Making Your iPhone Battery Last Longer
  • The Beginner’s Guide to Changing Your Oil in Under an Hour
  • 8 Affordable Tools That Make Dog Training Easier
  • Your Ultimate Cheatsheet for Creating Effective Social Ads
  • How to Use Affiliate Royale to Improve Your Campaign’s Performance

To generate actionable headline ideas, you can use a tool such as the CoSchedule Headline Analyzer:

The CoSchedule Headline Analyzer tool.

It evaluates your headline’s performance and effectiveness, while also helping with structure, grammar, length, and even word choice.


You can publish as many affiliate marketing promotions as you want. However, unless they inspire readers to take action, they ultimately won’t lead to higher conversion rates.

As we discussed in this article, there are three tips you can use to make your affiliate content more actionable:

  1. Use language that instills a sense of urgency.
  2. Place buttons and links strategically to increase engagement and clicks.
  3. Create engaging, attention-grabbing headlines.

Do you have any questions about creating actionable affiliate marketing content? Let us know in the comments section below!

5 Online Marketing Techniques Every Business Needs to Try

As the digital landscape continues to evolve, the importance of online marketing is impossible to ignore. While outbound marketing efforts such as billboards and newspaper ads were once sufficient for spreading brand awareness, companies that fail to become well-versed in inbound marketing tactics now risk falling behind the competition.

By adapting to the digital marketing environment afforded by the internet, businesses can expand their reach, target customers, and increase sales. Using online marketing techniques will help you keep pace with others in your industry, while also improving the efficiency of your strategy.

In this article, we’ll take a brief look at the history of how the internet transformed the way businesses are promoted. Then we’ll introduce you to five online marketing techniques to try. Let’s get started!

How the Internet Has Transformed Marketing

Before the rise of the internet, businesses relied mostly on ‘outbound’ marketing methods, such as radio and TV ads, print mail, and cold-calling. These techniques tend to be highly generalized, impersonal, and directed toward large groups.

Outbound marketing worked fine for a while, but it’s less effective now than it used to be. The problem with this method is that customers can easily dismiss it. Direct mail can be thrown out, many people can now skip TV ads, and telemarketing is often seen as a nuisance.

The ’90s brought in a new age of advertising, including search engines and Google PageRank. These advancements ushered in a more meaningful way of communicating with consumers. Businesses started to shift toward ‘inbound’ marketing – the practice of attracting and engaging leads who are already seeking you out.

The internet and digital devices produce a plethora of data. This information offers insight into buyers’ behaviors and preferences. As a result, businesses can leverage online marketing techniques to target better leads that are more likely to result in conversions.

Prioritizing inbound marketing is a matter of quality over quantity. Instead of wasting money and resources creating generalized content for people who may not find your brand relevant to their wants or needs, you can hook leads who have already entered the marketing pipeline and turn them into loyal customers.

5 Online Marketing Techniques Every Business Should Try

Taking a digital-first approach to marketing can be challenging for some businesses. However, to make the most of your advertising budget and efforts, there are five online marketing techniques you may want to try.

1. Implement Content Marketing to Drive Traffic to Your Site

Content marketing involves sharing knowledge online. It includes a variety of formats such as social media posts, videos, and blogs. Rather than being purely promotional, content marketing is used to deliver meaningful information to consumers to spark interest in a product or service.

To generate valuable content that drives traffic to your site, you should aim to create material that is entertaining, informative, or educational. You may or may not mention your products or services by name, but your posts should work to build your credibility in your industry.

If you’re new to content marketing, a simple place to start is by adding a blog to your website. Take HubSpot, for example. They publish a significant volume of useful, well-formatted posts:

A HubSpot blog post.

Regularly publishing on your blog can help improve your site’s Search Engine Optimization (SEO). By posting consistently, you help keep the information on your site fresh and relevant. Plus, blog content can easily be shared on social media or used in email campaigns.

2. Grow and Engage Your Audience Through Social Media

Social media marketing is a way of promoting your brand, products, and services through channels such as Facebook, Instagram, and Twitter. There are many methods you can use to leverage social media to drive traffic to your site.

Today, many people use social media as a source of news and information. According to GlobalWebIndex, the average person spends over two hours per day on social media:

A graph of time spent on social media by GlobalWebIndex.

Therefore, establishing a presence on these platforms can help you boost brand awareness. You can do this by:

  • Regularly posting information that is relevant and unique to your audience
  • Running targeted social campaign ads
  • Using hashtags, high-quality images, and relevant links with your posts
  • Following and interacting with your audience as well as influencers in your industry

To make incorporating social media into your online marketing strategy easier, you may consider adding social share buttons to your WordPress website using a plugin such as UltimatelySocial. This enables visitors to your site to do the work of promoting your brand via social networks for you.

3. Use Search Engine Optimization (SEO) to Boost Your Site’s Rankings

The introduction of SEO has had one of the biggest impacts on marketing strategies. By optimizing your content with keywords, you can improve your site’s rankings on Search Engine Results Pages (SERPs).

This helps drive organic traffic to your site from users who are searching for terms related to your products and services. Google algorithms value content that is relevant and useful to consumers, so finding ways to make your website stand out in these regards is vital.

To determine which keywords you should target, you could use research tools such as Google Keyword Planner. You may also consider a plugin such as Yoast SEO to make optimization easier:

The Yoast SEO plugin.

Yoast analyzes the content on your posts and pages to assess its ‘SEO-friendliness’. It also provides you with a snippet preview of how your page title and meta description will appear on SERPs.

4. Run a Pay-Per-Click (PPC) Campaign

In addition to organic search traffic, you can further boost your online marketing strategy by running a PPC campaign using Google Ads. This method involves bidding on keywords that you want your ads to rank for in the search engines. You only pay if a user clicks on the ad.

You can use these ads to run targeted campaigns on social media, as well as pairing them with your organic SEO efforts:

A paid ad in Google search results.

PPC advertising can be quite competitive, especially for broad search terms. It’s important to develop a strategy and conduct keyword and competitor analysis to determine which keywords to target.

5. Start an Affiliate Marketing Program

Affiliate marketing is an online strategy you can use to generate additional revenue, promote your products, and drive site traffic. To get started, you’ll want to set up a program to attract influencers and other potential partners (called ‘affiliates’) who will promote your brand in exchange for a commission on any resulting sales.

One of the best things about affiliate marketing programs is that they’re easy to set up. If you’re a WordPress user, you can get started with our Affiliate Royale plugin:

The Affiliate Royale plugin on WordPress dashboard.

Once you choose your plan, you can download the Affiliate Royale .zip file and upload and install it on your WordPress site. Then you’ll have a fully-personalized affiliate marketing dashboard that integrates with your WordPress admin area. From there, you can manage all aspects of your program.


The internet offers endless opportunities for businesses to grow their audiences and sales. If you aren’t already incorporating online marketing strategies into your business plan, you could be missing out on potential customers.

As we discussed in this article, there are five key online marketing techniques you should try:

  1. Implement content marketing to drive traffic to your site.
  2. Grow and engage your audience through social media.
  3. Use SEO to boost your website’s rankings.
  4. Run a PPC campaign.
  5. Start an affiliate marketing program with Affiliate Royale.

Do you have any questions about online marketing techniques? Let us know in the comments section below!

5 Reasons to Bid on Branded Keywords in Your Next PPC Campaign

Pay-Per-Click (PPC) advertising campaigns can help improve your brand’s visibility. However, it can be difficult and costly to compete with other businesses for generic keywords related to your industry.

Bidding on branded keywords can help you make the most of your PPC budget. Due to their lower Cost Per Click (CPC), relative lack of competition, and high conversion rates, these terms can make for an affordable and effective strategy.

In this post, we’ll explain what branded keywords are and why they are important. Then we’ll share five reasons to bid on them in your next PPC campaign. Let’s get started!

An Introduction to Branded Keywords (And Why They Matter)

If you’re already using PPC advertising, you know the success of your campaigns hinges upon the quality of the keywords you use. They affect the audience you reach and, in turn, your Click-Through Rates (CTRs) and conversions.

Branded keywords are search terms that include the name of your business. For example, some examples for our own business would include the term “Affiliate Royale”, as well as other phrases that incorporate it, such as “Affiliate Royale plugin”.

Using branded keywords in your PPC campaigns may seem counterintuitive. After all, you’re likely already generating organic traffic for these terms. Paying for them to appear in search results may seem like it would draw traffic away from your other listings.

However, a study conducted by Google shows that ads drive 89 percent of incremental traffic. In other words, when you go without PPC ads for your branded keywords, your organic results will likely only make up about 11 percent of the traffic your ads would acquire.

This means ignoring branded keywords could see you missing out on leads. Plus, there are several key benefits of bidding on these terms that can help grow your conversion rate.

5 Reasons to Bid on Branded Keywords in Your Next PPC Campaign

An increase in traffic is just the tip of the iceberg when it comes to what branded keywords have to offer. Let’s take a look at five reasons to consider bidding on them for your next PPC campaign.

1. They Make It Easier to Control Your Messaging

Branded keywords enable you to control how you present your company on Search Engine Results Pages (SERPs). Google can change the title tags and meta descriptions of organic search results. However, with PPC ads, you determine the copy.

Additionally, branded keywords present an opportunity for you to display deal-specific messaging in search results. For example, if someone types your brand name into Google, they might be more drawn to a listing that contains a limited offer or promotion:

A Pay-Per-Click ad from Apple that uses a branded keyword and a special offer.

You can also use these ads to direct consumers to a specific landing page. With organic search results, there’s no guarantee that visitors will end up on a part of your site where they can convert. The more control you have, the easier it is to steer visitors toward making a purchase.

2. Your Competition May Be Using Them

PPC advertising can be extremely competitive. So much so that there’s a chance others in your industry are bidding on your branded keywords. If this is the case, searches for your business could return results for your competition instead:

An Uber Eats PPC ad for Domino's pizza delivery.

A lead who might have been a new customer for you may end up making a purchase from your competitor. You may rank high on SERPs for your brand name organically, but if another company bids on your branded keywords, their ad will likely be more visible.

The simplest solution to this problem is to bid on your branded keywords yourself. However, it’s also helpful to conduct some competitor keyword analysis. You can do this by using a tool such as Serpstat:

Serpstat competitor analysis results.

This platform enables you to search for a keyword and analyze the competition for it. It even gives examples of the specific PPC ads using that term. This will tip you off to competitors who are using your branded keywords.

3. They’ll Point You Toward Quality Prospects

Leads searching specifically for your brand name are usually closer to the point of conversion than those using generic search terms. You may find new target audiences after learning of a specific branded keyword you hadn’t considered targeting before.

Let’s say you have a company called Barry’s Boots. Most of your PPC efforts are focused on boots for men and women. Through keyword research, however, you discover that a popular search your ads get clicks for is “Barry’s Boots for children”. Now you know there’s value in targeting children’s shoes.

Of course, an important step in that process is conducting keyword research. You can use a tool such as Google Keyword Planner for this:

The Google Keyword Planner tool.

After you enter a branded keyword or domain, it will generate a list of related search terms to consider targeting. It also includes competition analysis, monthly searches, and a bid range for each.

4. Branded Keywords Are Cost-Effective

Generally speaking, company names aren’t in very high demand for PPC ads. Therefore, bidding on branded keywords is usually less expensive than attempting to secure generic terms, making it a cost-effective strategy.

Also, branded search terms will likely lead to high CTRs, since the people searching for your brand name are usually closer to converting. High CTRs help improve the Quality Score of your PPC campaign.

High Quality Scores are important because they influence your CPC rates. The more valuable your campaign is, the less expensive it may be to display your ads for non-branded keywords.

Even if a competitor is bidding on your brand name, having a high Quality Score can lower your CPC for a higher ranking. You can then get your ad in the top spot on SERPs, improving your visibility and hopefully your CTR as well.

5. Using Branded Keywords Can Improve Conversions and Credibility

Appearing in both organic and paid search results can help increase click-throughs and conversions. The more real estate you take up on SERPs, the more likely it is a user will see and click on your ad or website:

Search results for Wendy's showing both paid and organic listings.

Plus, there are several other conversion-boosting aspects of branded keywords that we’ve already covered in this post, including:

  • Ads tend to drive higher levels of traffic than organic listings.
  • PPC ads that use branded keywords are more likely to direct high-quality leads to your site.
  • You can use PPC ads to send visitors straight to your landing pages or other areas where they can convert quickly.

Additionally, taking up a large amount of SERP space can help make your brand look more established and credible.


If you want your PPC campaign to be successful, it’s important to focus on keywords that are relevant to your audience. One way to do that is by bidding on branded keywords.

As we discussed in this post, there are five major reasons to pursue this strategy:

  1. Branded keywords make it easier to control your messaging.
  2. Your competitors may be using your brand name as a keyword in their ad campaigns.
  3. Targeting branded keywords may point you toward quality prospects.
  4. Branded keywords are cost-effective.
  5. Using branded keywords can improve conversions and credibility.

Do you have any questions about bidding on branded keywords? Let us know in the comments section below!

How to Use Negative Keywords to Optimize Your PPC Campaigns (In 3 Steps)

When creating Pay-Per-Click (PPC) advertising campaigns, some businesses make the mistake of only focusing on keywords they want to rank for. However, there’s no use in having your ads show up in irrelevant searches.

This is why it’s also important to consider the keywords you don’t want to rank for, also known as ‘negative keywords’. Incorporating them into your PPC campaigns can help increase conversions, drive traffic to your site, and make the most of your marketing budget.

In this post, we’ll explain what negative keywords are and how they’re used in PPC advertising. Then, we’ll provide some advice on how to find and use them to optimize your ad campaigns. Let’s get started!

An Introduction to Negative Keywords

PPC advertising is an effective marketing tool, especially for affiliate marketers. It enables you to control your target audience, and you only pay when a user interacts with your ad. However, the goal isn’t just to increase clicks. It’s also to turn them into conversions. Using negative keywords can help with this.

Negative keywords are search terms that are irrelevant to your brand. Incorporating them into your PPC campaigns helps improve the quality of searches and clicks by filtering out the queries that don’t pertain to your business.

Similarly to how you bid on certain keywords in Google Ads (previously Google AdWords), you can also input negative keywords. This informs search engines which terms you don’t want your ad to rank for.

For example, let’s say you own a dine-in-only pizza parlor. By adding ‘delivery’ to your negative keyword list, you can prevent your ad from appearing in searches for pizza delivery options.

Overall, negative keywords improve the efficiency of your marketing strategy. They’ll help you avoid paying for click-throughs that don’t result in sales because the lead was confused. Plus, the clicks you do get have better chances of leading to conversions, because your ad is more likely to be relevant to searchers.

How to Use Negative Keywords to Optimize Your PPC Campaigns (In 3 Steps)

Now that you understand what negative keywords are, you can start incorporating them in your PPC campaigns. Let’s take a look at how to do so in three simple steps.

Step 1: Brainstorm a Negative Keyword List

You can start brainstorming a negative keyword list by conducting a Google search for your products and services. Scan the results for ads and listings that contain terms relevant to your campaign, as well as ones that don’t.

As a starting point, it’s also helpful to reference universal negative keywords lists. There are a number of extensive references available, such as the one offered by WebMechanix:

WebMechanix list of universal negative keywords.

Another method is to check your Search Query Report in your Google Ads account. This identifies the search terms currently triggering your ads. To access this report, go to your Ads account and click on Campaigns in the top left corner. Then, navigate to Keywords > Search Terms:

Google AdWords dashboard and menu items.

You can filter and search this data to see which ads have the most impressions and conversions, as well as the highest Click-Through Rates (CTRs). You may want to consider adding terms that aren’t converting well to your negative keyword list, so you can focus your budget on more profitable options.

There are also a handful of keyword research tools you can use to help build your list. One of them is Google Keyword Planner, which generates a list of alternative keyword ideas and information such as search volumes. Another platform you can try is KWFinder:

The KWFinder keyword research search bar.

To use this tool, you’ll need to create an account. After that, you can find relevant long-tail keywords based on terms you’re already targeting. Scanning these lists can help you find potential searches that don’t apply to your business to add to your negative keyword list.

Step 2: Add Negative Keywords to Google Ads

Once you have your list of negative keywords, you need to format it for Google Ads. To do that, place each word or phrase in square brackets with a hyphen in front of it. Sticking with our pizza parlor example, the list would look like this:

-[pizza delivery]
-[delivery restaurants]
-[free pizza delivery]
-[delivery near me]

Next, on the dashboard of your Google Ads account, click on the Tools and Settings wrench icon in the top menu bar. Then click on Negative keyword lists under Shared Library:

Google AdWords tools and settings menu options.

Select the blue plus sign (+), which will bring you to a page where you can add your list of negative keywords:

Entry fields to add negative keyword list on Google AdWord campaign.

Make a name for your list and paste your keywords in the relevant field. When you’re done, click on Save. It’s important to note that you can apply negative keywords to a single campaign or a group:

Google AdWords negative keyword list overview.

Once you assign the negative keywords to a campaign or group, no ads in those categories will appear for search queries that contain those terms.

Step 3: Review and Continue Building Your Negative Keywords List

As with any marketing campaign, it’s important to review your PPC ads regularly. Checking in on at least a weekly basis is generally recommended. Using Google Ads reporting, Google Analytics, and affiliate program management tools can help you stay on top of the latest developments in your campaigns.

Managing your negative keyword list should be an ongoing process. To update your negative keywords in Google Ads, simply go to Tools & Settings > Negative keyword lists. Then click on the blue plus sign (+) to add a new negative keyword as we described in Step 2:

Google Ads settings option to add new negative keywords.

If you’re monitoring the performance of your ads, you should be able to identify any that aren’t producing results. This will enable you to continue building out your negative keyword list and, in turn, create a PPC campaign tailored to your target audience.


Showing up in irrelevant searches can waste your PPC budget on users who aren’t interested in converting. To make the most of your ads, it’s beneficial to consider the search terms you don’t want them to rank for.

As we discussed in this article, there are simple steps you can take to find and use negative keywords to optimize your PPC campaigns:

  1. Brainstorm a negative keyword list through research.
  2. Add your negative keywords to Google Ads, and apply them at either the ad group or campaign level.
  3. Continuously review and build out your negative keyword list.

Do you have any questions about using negative keywords? Let us know in the comments section below!

3 Tips for Finding Your Affiliate Audience

Affiliate marketing can be a major source of revenue. However, if you’re not targeting the right audience, it can also become inefficient. Spending hours promoting your offers to people who aren’t interested will likely result in disappointing conversion rates.

On the other hand, knowing who to target with your promotions and what they want helps you create and deliver content they find valuable. By establishing your affiliate audience, you’ll be able to focus your marketing efforts on those most likely to lead to conversions.

In this article, we’ll discuss why it’s important to establish a clear affiliate marketing target audience. After that, we’ll give you some tips for finding and defining yours. Let’s get started!

Why It’s Important to Establish a Clear Target Audience for Your Affiliate Marketing

It’s rare to find a product or service that can appeal to anyone. There’s always a specific end-user your affiliate offer is best suited to. Trying to promote an item to someone who doesn’t need it is usually a waste of time and marketing dollars.

For your content to be valuable, it needs to be relevant. That’s why the majority of marketers across the globe are turning to targeted ads. This strategy is more cost-effective than generalized marketing tactics.

Establishing a clear target audience enables you to seek out information to better understand your prospects. Learning their demographics, behavior patterns, and interests can help you better gear your content towards them.

This strategy can also give you a competitive advantage. More than 70 percent of marketers don’t incorporate behavioral data when targeting customers. If you’re using this strategy, you’ll be working more efficiently than many of your competitors.

Identifying your target audience doesn’t put restrictions on who can view or purchase your products. However, it does make sure that the people most likely to convert are seeing your promotional content, and have the chance to make purchases.

3 Tips for Finding Your Affiliate Audience

Finding and targeting your affiliate audience enables you to develop an effective strategy for creating content that will drive leads and boost conversions. Here are three tips that can help.

1. Create Customer Profiles

A smart place to start when trying to find your affiliate audience is by looking at your current customer base. This can help you create profiles to better understand how they – and your potential leads – think and behave.

There are a number of ways to compile customer data. For example, you can use Google Analytics to monitor your website’s user demographics:

The Google Analytics home page.

Important demographics to pay attention to include age, gender, geographical location, and income level. You can also use social media analytics to gain insight into your current followers’ psychographics (meaning their interests, values, and lifestyle).

Once you’ve gathered this information, you can construct one or more customer profiles or ‘personas’. This process essentially involves creating characters to represent different segments of your audience.

Your profiles should include the demographics mentioned above, as well as humanizing details such as a fictional name, a specific career title, and even other hobbies and interests. Some personas include images to help put a face to the data. The idea is to try to see through your audience’s eyes, to understand how they view your brand.

2. Identify Your Target Audience’s Pain Points

To help your affiliate promotions succeed, you should seek to solve or address your target customers’ specific issues, also known as ‘pain points’. Once you know the kind of problems they face, you can tailor your affiliate content to provide solutions.

One method of doing this is by asking your customers directly by conducting surveys. There are free tools available that make creating surveys quick and easy, such as SurveyMonkey and Google Forms:

The Google Forms page.

Another way to discover your target audience’s pain points is through ‘social listening’. This technique involves monitoring social media channels to see what customers are saying about a certain brand or product, and noting their questions and complaints.

There are many social media management services you can use to track mentions of your brand. For example, you can use Sprout Social or HootSuite to monitor what people are saying about your products and services. You can also scan blog comments and forums.

Social listening can help you tune in to the things your customers do and don’t like about your brand. You can then adapt your products and services, as well as the way you present them online, to make them more appealing.

3. Evaluate Your Competition

To find your affiliate audience, it’s helpful to do some research on your competitors. A free tool you can use for this is BuzzSumo:

The BuzzSumo home page.

BuzzSumo shows you questions people are asking about certain topics. You can also see what kind of content from your competitors gets the most engagement, and on which platforms.

The purpose of checking out your competitors isn’t to copy their strategies. Rather, it enables you to identify any customer pain points they may be overlooking, as well as potentially profitable marketing channels they’re ignoring.

Take some time to compare their content, social media pages, and blog posts with your own. Finding ways you can fill in gaps your competitors have left open can help you discover additional affiliate audiences to target.


Your affiliate marketing promotions won’t be effective unless they’re geared toward the right customers. By establishing a clear target audience, you can create content that is more likely to lead to conversions.

As we covered in this article, there are a few strategies you can use for finding and defining your target audience, including:

  1. Creating customer profiles based on your existing audience and analytics.
  2. Identifying your customers’ pain points through social listening and surveys.
  3. Evaluating your competition to look for any niche markets they may be overlooking.

Do you have any questions about finding the right affiliate audience? Let us know in the comments section below!

3 Ways to Make Your Affiliate Marketing Mobile Friendly

Thanks to the rapid proliferation of mobile devices, the marketing landscape is undergoing massive transformations. With mobile becoming a more dominant source of traffic than desktop, it’s time to adapt your affiliate marketing strategy if you want it to continue to succeed.

Fortunately, new trends in social media and other platforms have made it easier than ever for affiliate programs and marketers to shift their strategies to match the new landscape. Plus, many of these changes are easy to implement.

In this article, we’ll discuss the importance of making your affiliate marketing mobile friendly. Then we’ll offer some tips on how to do it. Let’s get started!

The Importance of Mobile-Friendly Affiliate Marketing

Research shows that on average, U.S. adults spend over three hours on their mobile devices each day. Mobile app usage accounts for more than 90 percent of this time on smartphones and 77 percent on tablets.

These numbers are staggering, but they also make sense. Our mobile devices enable us to stay connected to the world. They’re our source of information and entertainment, and in some cases can even help us improve our productivity.

Between playing games, browsing social media, checking emails, and using other apps, there’s a lot we can do on our mobile devices. Making sure your affiliate marketing content is mobile friendly can help you take advantage of all the time your audience spends on their smartphones.

3 Ways to Make Your Affiliate Marketing Mobile Friendly

With your target audience practically glued to their mobile devices, you have a prime opportunity to tailor your promotions to increase reach and engagement. Here are three tactics to consider.

1. Use Social Media to Create Targeted Ads

According to Global Web Index (GWI), digital shoppers spend an average of two hours and 26 minutes per day on social networks. Social media apps – especially Facebook and Instagram – account for a large portion of that time.

Therefore, it makes sense why social content would be part of your mobile-friendly affiliate marketing strategy. Being active on social channels and promoting your products and services via influencers can help boost both brand awareness and engagement:

An example of an Instagram post with affiliate links.

Gaining visibility on social media also enables you to build credibility with your target audience. Endorsements from affiliates, as well as valuable content on your own profiles, can demonstrate your authority in your industry:

An example of an Instagram post on photography equipment.

GWI also found that 28 percent of internet users agree that ads help them discover new products. On a global level, social media ads are ranked as the fourth most popular choice for brand discovery:

Targeted ads on Facebook.

When using social media for your affiliate marketing, it’s also wise to explore targeted ads. This strategy can make it easier to get your content in front of the people who are most likely to purchase your products or services.

2. Customize and Shorten Links for More Visual Appeal

Part of making your affiliate marketing mobile friendly is ensuring that your content is optimized for smaller screens. One way to do that is by making sure you have a responsive website that automatically translates across devices.

Another technique is to use customized and shortened links. When sharing content or posting on social media, it’s important to make the most of the limited space you have. Bulky links are not only unattractive but also waste space. On the other hand, shortened links are more user friendly.

A handy tool for this task is Pretty Links, a plugin that enables you to create shortened, branded links for your WordPress site. These can help build brand awareness by incorporating your name into each URL:

A short link in a Tweet from the Economist.

Long links look cluttered and can be an eyesore, especially for mobile users on small screens. They can also sometimes appear untrustworthy. Shortened, branded links are aesthetically pleasing and tell the reader where you’re leading them, which can help put their minds at ease and even boost conversions.

3. Create YouTube Videos to Promote Products and Services

Video marketing has become increasingly popular over the years. Incorporating videos in your affiliate marketing strategy is an effective way to diversify your content and grow your audience. One of the best platforms for this is YouTube.

YouTube was the most downloaded iOS app of 2018. It has over two billion monthly active users, who watch a total of one billion hours of content per day. Approximately 70 percent of that watch time comes from mobile devices.

Research also found that YouTube mobile ads are effective at capturing viewers’ attention over 80 percent of the time. This means that investing in YouTube ads could prove to be a cost-effective means of spreading awareness of your brand.

In addition to ads, original video content is also a smart way to get eyes on your products or services. Product reviews or how-to tutorials are especially useful.

For example, if you want to promote your makeup products, you or an affiliate can use them to create a tutorial video:

An example of a video tutorial on YouTube.

You’ll then be able to drive traffic to your landing pages by adding links to individual products in the video’s description. Viewers who are interested in certain items will have convenient access to more information, and you’ll have another channel for directing leads to your site:

The description for a YouTube makeup tutorial video.

You can also add affiliate links as an annotation in the video itself (also called an overlay). Both methods enable you to redirect traffic to your landing pages.


Today’s consumers are spending an increasing amount of time on their smartphones. Affiliate programs and marketers who fail to adapt to this rising trend will likely be left behind.

As we discussed in this article, there are several techniques you can use to make your affiliate promotions more mobile friendly, including:

  1. Using social media to share information about products and services as well as to create targeted ads.
  2. Customizing and shortening links to make them seem more appealing and trustworthy.
  3. Creating YouTube ads and original videos with affiliate links in the descriptions.

Do you have any questions about mobile-friendly affiliate marketing? Let us know in the comments section below!

How to Create Content That Converts for Your Affiliate Marketing Campaign

Affiliate marketing is a useful strategy for increasing brand awareness, generating passive income, and growing your audience. However, it can feel discouraging if your campaigns aren’t converting the way you’d hoped.

If that’s the case, it may be time to take a look at your campaign’s written and visual content. Creating a sound content strategy and utilizing key tools can help increase sales and generate more revenue.

In this article, we’ll explain the importance of producing quality content for your affiliate marketing campaign. Then, we’ll outline a number of ideas to help you craft useful and interesting posts, ads, and other elements that can convert your audience. Let’s get started!

The Importance of Quality Content for Affiliate Marketing Campaigns

Affiliate marketing makes up 15 percent of all digital media advertising revenue. It also generates between 15 and 30 percent of total sales for advertisers, so taking the time to get your campaign’s content right can lead to huge payoffs.

As the saying goes, content is king. However, writing careless, sloppy text stuffed with links isn’t enough to convert visitors into customers. The success of affiliate marketing campaigns hinges on carefully crafting intentional content on a consistent basis.

As an affiliate marketer, one of your responsibilities is to educate your audience to help promote certain products. The most effective way to do that is by earning their trust through well-written content that is valuable, unique, and relevant.

This will also help your site perform better in search engines. Google and similar platforms are vital for acquiring organic traffic for your affiliate website. Providing meaningful material to your readers can help keep them engaged and will ideally lead to more sales.

How to Create Content That Converts for Your Affiliate Marketing Campaign (5 Key Tips)

There are many factors that influence how well your content goes over with leads. Below are a few ways to improve the quality of your campaign to increase conversions.

1. Make Your Content Mobile Friendly

For users to engage with your content, it’s important to make sure they can access it from any device. Today, that means making your content mobile friendly.

Mobile devices now account for over 50 percent of affiliate-referred traffic. Failing to optimize for mobile will likely mean missing out on potential conversions.

When it comes to WordPress, the first step to making your content mobile friendly is choosing the right theme. A responsive design can help ensure that the content on your affiliate site automatically translates to mobile screens.

You can start your search in the WordPress Theme Directory:

Searching for responsive themes in the WordPress Directory.

It’s also wise to visit your site from your own mobile device, to see it from your users’ perspective. The mobile version of your website should include scannable text, large clickable buttons, and quick loading times.

2. Include Videos and Other Media

Another way to create content that converts is to incorporate original videos, high-quality images, and other media. Research has found that 44 percent of consumers watch at least five videos per day online, making this medium a ripe opportunity for conversions.

The same research found that 70 percent of people frequently go to the publisher’s website once they’re done watching the video. Plus, 60 percent of participants said they often visit the publisher’s social pages as well.

To make your content more meaningful to your audience, consider creating and embedding YouTube videos that are relevant to your topics:

An example of a video tutorial.

Embedding videos on landing pages alone has been found to increase conversion rates by as much as 80 percent.

Some of the best types of videos you can include in affiliate marketing campaigns are tutorials. For example, you could create an instructional video on how to use a product that affiliates can share with leads. Another option is to enable marketers to create their own video reviews.

3. Use Banners and Links to Drive Traffic

Creating eye-catching banners is an effective alternative to text-based ads in affiliate marketing campaigns. Users tend to process visual data faster than text-based data, so banners may inspire more of them to click through and convert.

There are a handful of tools you can use to create banner ads, such as Canva, Fotor, and Pixlr. Remember, it’s best to keep your banners as simple and direct as possible. Each needs just five main elements:

  • A background image
  • An attention-grabbing title
  • Textual information
  • Your logo
  • A prominent Call to Action (CTA)

Using our Affiliate Royale Links & Banners feature makes it easy to create ads and personalized URL links for affiliate campaigns. Once you’ve installed the plugin, navigate to Affiliate Royale in the back end of your WordPress site and select Links & Banners.

Under the Link Type drop-down menu, select Banner:

Adding a Banner from the Affiliate Royal plugin.

Next, enter the Target URL and a unique Slug. By clicking on Choose, you can upload your banner’s image file. When you’re finished, select Update Links & Banners to publish your ad.

4. Follow Search Engine Optimization (SEO) Best Practices

For affiliate marketing campaigns, bringing in organic traffic is key to landing conversions. An efficient way to do this is by improving your site’s search engine rankings via Search Engine Optimization (SEO).

One of the most important aspects of creating SEO-friendly content is choosing the right keywords for your niche. Using tools such as SEMRush or Google Keyword Planner can help you narrow down a list of keywords that are relevant to your target audience:

The Google Keyword Planner tool.

Once you have your keywords, you can use WordPress plugins such as Yoast SEO to help your content rank for those search terms. Yoast enables you to see which elements of your content need improvements right in the WordPress editor:

The Yoast SEO plugin for WordPress.

However, it’s important to remember that you aren’t just writing for search engines. Your content also needs to be relevant and valuable to your audience. Aim to solve specific problems readers may have, and link to relevant, trustworthy sources.

5. Instill a Sense of Urgency in Your Users

To create content that converts, it’s helpful to instill a sense of urgency in your readers that makes them eager to buy into your campaign. There are a variety of ways to achieve this effect.

Using coupons and limited-time offers in your promotions is an effective way to grab users’ attention and encourage them to act immediately. In this same vein, using the word ‘free’ can elicit a quick response and help make your users feel like they’re getting a deal.

One of the best strategies for boosting conversions is through powerful CTAs. Using prominent buttons or links, you can let your audience know exactly what you want them to do and make it easy for them to do it.

By creating attention-grabbing, prominently-placed CTAs, you increase the chances of getting an immediate response:

An example of a prominently displayed CTA button on Ipsy.

Consider using contrasting colors to make your CTA stand out against your site’s background. It’s also wise to understand the eye-tracking patterns of web users, to help you determine the ideal location for each CTA.


The success of your affiliate marketing campaigns relies heavily on the quality of the content you produce. Fortunately, there are simple steps you can take to create top-notch posts, ads, and other content that lead to conversions.

These include:

  1. Making your website mobile friendly
  2. Incorporating videos and high-quality images
  3. Creating custom links and banner ads with Affiliate Royale
  4. Following SEO best practices
  5. Instilling a sense of urgency to drive action from your audience

Do you have any questions about creating content for your affiliate marketing campaign? Let us know in the comments section below!