How to Use the 80/20 Rule to Enhance Your Affiliate Marketing Program

There's a lot that goes into a successful affiliate marketing program, including some of your budget. Therefore, it's important to make sure you're investing in partnerships that can actually bring in new leads and land conversions for your business.

That's why the 80/20 rule could be beneficial to your marketing strategy. It's a principle of thought that says 80 percent of sales come from 20 percent of your partners. By applying it to your program, you may be able to optimize it to maximize your Return On Investment (ROI).

In this article, we'll take a look at what the 80/20 rule is, and why it matters to affiliate marketing. Then, we'll offer tips on how you can apply it to improve your program. Let's get started!

An Introduction to the 80/20 Rule in Affiliate Marketing

Also called the Pareto Principle, the 80/20 rule can apply to many different areas, including affiliate marketing. In short, it states that 20 percent of your input results in 80 percent of your output. In other words, a small portion of your investment may, in fact, generate the bulk of your returns.

In affiliate marketing, this translates to 20 percent of your partnerships producing 80 percent of the sales for your program. With a discerning eye, you can determine who your top sellers are so you can reward them and encourage their efforts.

Similarly, by identifying the 80 percent who don’t perform as well, you can figure out how to work with them in a way that isn't a drain on your marketing budget. This might mean lower commission rates or fewer free samples of your products. 

Furthermore, by using the 80/20 rule, you can determine which of your partners consistently underperform, and reconsider whether doing business with them is worthwhile. In turn, this can free up resources to reinvest in those who are bringing in the bulk of your affiliate sales.

How to Use the 80/20 Rule to Improve Your Affiliate Marketing Program (3 Key Tips)

By applying the 80/20 rule, you have little to lose and much to gain. After all, it’s a widely acknowledged observation that has a strong application in any financial setting. Here are three ways you can incorporate it into your affiliate marketing strategy.

1. Use a Tracking System to Monitor Conversions and Find Your Top Affiliates

Before you can reward top-performing affiliates, you have to figure out who they are. According to the 80/20 rule, you should be able to do this by looking at conversion rate data and identifying the fifth of your affiliates who land the most sales.

With a plugin such as Affiliate Royale, you’ll be able to analyze valuable data to understand how the 80/20 rule applies to your program. By creating unique links for each partner, it's possible to see who your top earners are, and who isn't bringing in as much revenue: 

Graph displaying affiliate statistics in an Affiliate Royale report.

Once you've installed the plugin, simply navigate to your WordPress admin sidebar and click on Affiliate Royale > Reports to see the number of click-throughs, unique views, and sales for a given time period. You can also view a list of specific transactions and look to see which partners' names appear most frequently.

2. Reward Top-Performing Affiliates to Encourage Their Efforts

The success of your program can depend on the satisfaction of your affiliates. If they don't feel like their hard work is being adequately recognized, you could see a drop in their productivity.

Suitable rewards can not only help you to avoid that situation but could even motivate your affiliates to continually strive for more sales. Over time, it might also cultivate a greater sense of loyalty to your program.

With the 80/20 rule in effect, you can focus on acknowledging the top 20 percent of your affiliates. This will encourage your less successful partners to improve their sales rates, while also motivating high-performers to maintain their spots.

There are many ways to reward affiliates. One of the most common is to use tiered commissions. This involves giving partners a larger percentage of each sale once they reach a certain number of conversions per month.

For instance, affiliates who make five sales or less per month may only receive a ten percent commission. However, those who land 50 conversions may earn 40 percent of the resulting revenue.

One of the easiest ways to set up tiered commissions is with our plugin. To do so, go to the back end of your WordPress site and click on Affiliate Royale > Options > Commission:

Commission settings in the Affiliate Royale plugin.

Using this page gives you the option to create multiple commission levels with varying rates by clicking on the Add Level button and typing the corresponding percentage into the relevant field.

Another way to add a little fun to your rewards is to run an affiliate contest. The criteria are up to you, but a sales or recruitment target over a set period of time is an easy option. Prizes could include money, free products or services, or even a vacation.

3. Focus Your Promotional Resources on Your Program’s Best Affiliates

Just as commission levels help you focus your monetary rewards on your top sellers, the 80/20 rule can help you use your promotional resources more effectively, too. In particular, you may want to prioritize sharing free products or exclusive coupon codes with the affiliates who have generated the most revenue.

To get started, consider what promotional resources your program is currently using. Some common examples include:

  • Coupon codes: These are discounts affiliates can pass along to their audience.
  • Free products: You may send affiliates free samples or items for them to review.
  • Giveaways: This may be a single item or a bundle that affiliates promote to their audiences, usually as a prize for a contest or random drawing.

These resources can help expose potential customers to your products and encourage sales with exclusive offers. However, handing out items for free is a drain on your revenue, and giving coupons to every affiliate's followers could lead to over-discounting.

Research is important when providing these to affiliates. You might approach this as you would when deciding commission rates by scoping out your competition and considering your budget. This can guide who you share these resources with and which ones you use.

It's also prudent to be consistent with how free products and giveaways are used. Rewarding hard work can be beneficial, but it could be discouraging if your affiliates don't feel they're being supported equally.

Sharing your guidelines may help you avoid such issues arising. With appropriate standards in place, your affiliates will be able to see what they have to do to earn additional promotional resources.

Conclusion

For continued prosperity, your affiliate marketing program needs to invest the bulk of its efforts in the partners who are bringing in the most revenue. The 80/20 rule can be a valuable guide to help you get the results you want.

In this post, we shared three ways you can use the 80/20 rule to guide your affiliate program:

  1. Use a tracking system to monitor conversions and find your top affiliates.
  2. Reward top-performing affiliates to encourage their efforts.
  3. Focus your promotional resources on your program's best affiliates.

Do you have any questions about the 80/20 rule, and how you can use it in your affiliate marketing program? Let us know in the comments section below!

4 Ways to Make Signing Up for Your Affiliate Program Easier

A thriving affiliate program needs new recruits. After all, they are the ground troops that build up your sales. Yet, you may lose out on new additions if potential partners find your sign up process difficult to complete.

Thankfully, you can streamline sign ups to benefit both you and potential new affiliates. By doing so, you can recruit more advocates and ambassadors to spread the word about your brand.

In this article, we'll take a look at why it's important to make affiliate recruitment easier. Then, we'll offer tips on what you can do to smooth the process for future partners. Let's get started!

The Benefits of Streamlining Affiliate Recruitment

An affiliate program can drive traffic to your business, no matter its size, by offering commissions to associates who promote your products or services. However, before you can start driving sales, you have to increase another type of conversion.

At the end of the day, prospective partners are leads just like potential customers or clients. Convincing them to convert – which in this case means signing up for your affiliate program – requires your website to have strong User Experience (UX).

Everyone who visits your site, including hopeful affiliates, wants to complete their goals quickly and simply. By making your sign up process easier, you decrease the chances a potential partner will give up and abandon your site halfway through.

4 Ways to Make Signing Up for Your Affiliate Program Easier

Creating a streamlined sign up process doesn't mean cutting corners. After all, there's still a lot of key information you need to collect in order to ensure you're onboarding quality affiliates. Here are four tips to simplify recruitment for your program.

1. Create a Sign Up Landing Page to Capture Leads

Landing pages are marketing-related content that help streamline conversions. Essentially, they contain only the basic information and steps needed for a lead to make a purchase, subscribe to a newsletter, or in this case, sign up for your affiliate program.

You can then optimize this page for search engines so it's easy for potential affiliates to find via Google:

The Affiliate Royale program sign up page in Google search results.

Instead of having to poke around your site looking for the link to your affiliate sign up form, they can go straight to your landing page.

Landing pages are meant to be fairly minimal and get to the point quickly. However, a convincing headline and a compelling Call-to-Action (CTA) that inspires leads can help encourage sign-ups.

It's also wise to consider building a visually-appealing page that shows off your brand in the best light. Thankfully, you can use our Affiliate Royale plugin to create one.

To do so, install the plugin and navigate to Affiliate Royale > Options > Affiliate Pages on the back end of your WordPress site:

The Affiliate Pages section of the Affiliate Royale plugin.

Using the dropdown next to Signup Page, you can choose an existing one or have Affiliate Royale produce a generic, customizable one for you:

Selecting the Signup Page in Affiliate Royale.

Then, it’s just a matter of clicking Update Options to confirm your new Sign Up landing page. Visit it to edit the content and add any specifics you want to share with potential affiliates.

2. Make Your Submission Forms More Accessible and User Friendly

Accessibility can make signing up to your program painless for associates. You should aim to deliver solid UX, and make adjustments so those with vision, hearing, or motor challenges can become affiliates too.

However, these changes can benefit everyone. After all, an affiliate is more likely to finish signing up with an intuitive form. While improving your site's accessibility may sound challenging, it doesn’t necessarily require an overhaul of your site. You might only need to make a few tweaks.

Your first step could be to make filling out your form easier. One way to do this is to organize your sign-up content vertically. You may think that limiting scrolling by placing questions side by side would be beneficial, but it can create challenges for those using keyboard navigation:

A vertical affiliate sign up form for DreamHost.

Lastly, a shorter form is obviously quicker to fill out than a long one. As you look over your sign up requirements, ask yourself if each piece of information is essential. If any aren’t necessary, consider cutting them to spare your prospective affiliates.

3. Consider Implementing Social Login to Ease Registration

Another way to simplify signing up is to use a social login system. This enables users to quickly make an account using their existing Facebook, Google, or other credentials, rather than creating new ones:

An example of social login being used for registration.

In many cases, social sign up takes a single click of a button. The benefits of using it can be seen over time. You'll likely have fewer failed login attempts and increase the speed with which people can join your program.

Even better, social login usually correlates with a higher rate of conversion for your site. After all, some users may feel put upon if they need to memorize yet another username and password combination. This option removes that burden for affiliates. 

WordPress doesn’t include social login functionality out of the box. However, there are several plugins available for incorporating it, such as Social Login by Oneall:

The Social Login plugin.

It includes support for more than 40 platforms, including Facebook, Google, Instagram, Twitter, and YouTube.

4. Use Chatbots to Answer Questions During the Sign Up Process

In the age of the internet, it’s possible to have affiliates in different timezones. Therefore, it’s considerate to provide assistance at all hours to avoid frustrated associates. That’s where chatbots can be useful.

A chatbot is a program designed to provide pre-written answers to frequently asked questions. They can potentially reassure recruits who might abandon the sign up process due to confusion or uncertainty:

An example of a chatbot in use.

They can also relieve your workload when it comes to administrative tasks by collecting pertinent information from affiliates. Adding a chatbot to your WordPress site's Sign Up page is as easy as installing a plugin such as WP-Chatbot:

The WP-Chatbot plugin.

This tool uses Facebook Messenger to communicate with users. Considering Facebook is the most popular social media platform, any affiliates interested in your company will probably have an account.

Of course, there are other options available that don’t rely on social media, such as Chatbot with IBM Watson. You can configure either tool to answer leads' questions about commissions, how to use their affiliate links, and more.

Conclusion

Adding new affiliates to your program doesn't have to be a chore. By easing the recruitment process, you can attract new partners to help spread the word about your brand.

As you’ve seen, there are a number of ways you can streamline affiliate recruitment, including:

  1. Creating a Sign Up landing page to capture leads.
  2. Making your submission forms more accessible and user friendly.
  3. Implementing social login to ease registration.
  4. Using chatbots to answer questions during the sign up process.

Do you have any questions about how to make signing up for your affiliate program easier? Leave them in the comments section below!

A Beginner’s Guide to Using Video as an Affiliate Marketer

If you’re looking for a way to increase your affiliate revenue, video content may be your answer. Yet, to the uninitiated, this strategy may seem daunting.

Luckily, creating and publishing videos as an affiliate is easier than ever. Smartphones make filming a breeze. Plus, there are many websites and apps completely devoted to hosting this type of content.

In this article, we’ll take a look at the benefits of expanding your affiliate marketing strategy to video. Then we'll share tips for doing so. Let’s dive in!

Why You Should Include Videos in Your Affiliate Marketing Strategy

As an affiliate, you have a lot of options when it comes to channels for promoting products and services to your audience. Blogs and social media are popular routes, but the rise of video content has led to more influencers turning to this medium:

Video has proven to be an effective way to reach audiences. For instance, incorporating this type of content on landing pages has been shown to increase conversion rates by as much as 80 percent.

Additionally, brands have increased their email Click-Through Rates (CTRs) by 20–40 percent by including video content. For an affiliate, this translates to more commissions and higher revenue.

These numbers likely stem from the variety of advantages video content has over, say, a blog post. Due to our ever-decreasing attention spans, your audience is more likely to invest in a five-minute video than in reading your 1,500-word article.

Additionally, people are better able to recall visual content than something they've read. Videos are more likely to be memorable and stick with your audience, potentially leading to more conversion down the line.

Finally, video has proven to have a high Return On Investment (ROI). Even if you're filming on your smartphone and using a low-cost editing software such as iMovie, you'll likely still see an increase in revenue.

3 Key Tips for Using Video as an Affiliate Marketer

There’s no single way to use videos as an affiliate marketer. However, there are some tips to help you along. Here are three you can use to increase your chances of success.

1. Create a Clear Call-to-Action (CTA)

A CTA is an essential part of any affiliate marketing content. This is your chance to draw attention to your links and encourage leads to click on them. You might also suggest other forms of engagement to help build your audience.

Some common CTAs you might incorporate into your video content include:

  • Instructions for using your affiliate link to find more information on a product or service you're promoting
  • Suggestions for participating in the comments section of your video
  • Information on special deals or coupons viewers can take advantage of by using your affiliate promotion code
  • A list of where to follow you on social media
  • Reminders to subscribe to your YouTube channel for more video content

Video CTAs are often placed at the end:

However, you can use them at various points throughout your content so long as you don't overdo it. Keep your directives simple and practical for maximum effect.

Additionally, if you encourage viewers to click on your affiliate links in your CTA, make sure they're readily available and easy to locate. Consider placing them in your YouTube video description or social media post captions.

2. Optimize Your Videos for Search Engines

Just as you would optimize a blog post for search engines, you should do the same for your videos. Not only will this help you gain traction on platforms such as YouTube, but it can also help you appear in Google searches:

Video results displayed for a Google search.

Keyword research is a vital factor in this process. You can use tools such as Google Keyword Planner or Moz's Keyword Explorer, as well as conducting your own video searches to see what terms are ranking. Then, incorporate your findings into your titles and descriptions.

Transcripts are another means of increasing your videos' SEO. By publishing a written version of your visual content on your website, you gain another opportunity to put your keywords to work.

Lastly, ‘watch time', or the average duration of views for a video, is the top ranking factor for YouTube. Creating interesting, valuable content that is highly sharable is one of the best ways to rise up through results.

3. Keep Your Video Content Relatively Short

As we mentioned earlier, human attention spans are becoming shorter at an alarming rate. This means that in order to keep viewers engaged, you'll want your videos to stay concise.

The average length for high-ranking videos on YouTube is just under four and a half minutes. Especially if you're just getting started, this is a smart timestamp to aim for.

That said, there are plenty of video content creators who rank well while consistently publishing videos that approach ten minutes or even longer. If you want to aim for this goal, it's important to keep viewers hooked so they don't get bored and click away.

One strategy for achieving this is creating list-style videos such as top-ten roundups:

You can also hint at or promise key information later in your video to encourage viewers to stick around until the end.

Where to Host and Share Your Videos

Tapping into your existing audience is a smart move. If you already have a strong following on your affiliate website or social media accounts, you'll likely want to share your video content on those platforms.

However, there are drawbacks to uploading videos to your WordPress site or sharing them exclusively on social networks. For starters, large media files put a significant drag on your website's performance.

As far as social media is concerned, older posts can easily get lost in your feeds over time. This decreases the conversion opportunities for your video content.

To work around these limitations, it's wise to host your videos on a platform such as YouTube:

The YouTube homepage.

This enables you to embed videos on your website with minimal impact on loading speed, and provides a place where potential buyers can find your content at any point in time.

Plus, YouTube is a prime platform for affiliate marketing. Nearly two billion logged-in users visit it each month, so you know there’s an audience waiting. You also have the option to monetize your videos with ads and share links in your descriptions.

Another factor to consider is newer platforms designed for short, entertaining video content. TikTok is currently one of the most popular mobile apps, and now enables you to link viewers to third-party websites.

Conclusion

While entering a new field of marketing can seem overwhelming, using videos as an affiliate is worth the effort. Not only is it one of the most popular mediums, but it’s relatively straightforward to get started.

If you keep the following in mind for your video strategy, you stand a higher chance of success:

  1. Create a strong CTA and clearly display your links.
  2. Optimize your videos for search engines.
  3. Keep your videos relatively short, below the five minute mark.

Do you have any questions or thoughts about using videos as an affiliate? Let us know in the comments section below!

A Beginner’s Guide to Starting an Affiliate Website

When it comes to managing an affiliate marketing program, there are a lot of moving pieces to consider. Trying to stay in contact with your partners, provide them with key information and content, and tracking clicks and payments can quickly become overwhelming.

A simple solution is to create a dedicated affiliate website where you can connect with your partners and manage your program effectively. Fortunately, doing so with WordPress is fairly straightforward.

In this article, we'll take a look at why it can be beneficial to create an affiliate program website. Then, we'll offer tips on how to launch one successfully. Let's get started!

Why You May Want to Launch an Affiliate Website

Chances are, if you have an affiliate marketing program, you already have a website for your brand. Starting a dedicated platform for your partnerships with influencers and publishers may seem like overkill.

However, having a separate site for your affiliate marketing program can be helpful in several ways. For starters, it creates a hub where your partners can go to find the links, banners, graphics, and any other materials they might need when promoting your products.

It also makes managing your program easier on you. Having a dedicated website enables you to track the effectiveness of your partnerships by monitoring Click-Through Rates (CTRs). You can also stay on top of payments to ensure they're sent out on time so you can keep your affiliates happy.

These benefits can come at a very low cost to you as well. Using WordPress to launch your affiliate program website is affordable, and provides key flexibility and functionality through plugins, as we'll demonstrate shortly.

How to Build an Affiliate Website for Your Program (In 5 Steps)

Making the decision to launch a dedicated website for managing your affiliate program is just the beginning. Here's how you can get started on your new site in just five steps.

Step 1: Select a Platform for Creating Your Website

As you may already know, the first thing you'll need to launch a new site is a Content Management System (CMS) or website builder. When it comes to creating an online hub for your affiliate program, there are many advantages to choosing self-hosted WordPress for the job:

The WordPress.org homepage.

This platform is a popular choice. WordPress powers nearly a third of the top ten million websites. One of the biggest draws is its huge selection of plugins for extending its basic functionality:

The WordPress Plugin Directory.

Plugins enable WordPress users to customize their sites to meet their exact needs. This means that you can use this platform to create just about any type of website, including one for your affiliate program.

Additionally, if you're already using WordPress for your brand's primary site, you might consider launching your affiliate platform using Multisite. This feature creates a network that makes it easy to run updates and maintain a consistent design across your online presence.

Step 2: Customize Your Site With Plugins and a Theme

Once you've chosen a platform, you'll need to go about designing your affiliate website and incorporating key features. For WordPress users, this means selecting a theme and installing key plugins.

Ideally, you'll want to choose a WordPress theme that matches the branding of your company website. This consistency in design will help reassure your affiliates they're in the right place.

However, plugins are where you're going to get the most bang for your buck. You can use them to set up a payment system, track sales, and other key tasks related to your affiliate program.

Our plugin, Affiliate Royale, is one you may want to consider:

The Affiliate Royale plugin.

It can make creating and implementing your affiliate marketing plan an accessible process. It handles reporting, monitors your campaigns, and even helps maintain custom advertisements and links.

You might also want to consider some staple plugins for features such as Search Engine Optimization (SEO), security, backups, and more.

Step 3: Set Up Personalized Affiliate Dashboards

For your affiliates, one of the most useful features your new program website can provide is a personalized dashboard where each partner can monitor their progress and other information:

An affiliate dashboard page.

WordPress enables you to create user accounts out-of-the-box. However, plugins such as Affiliate Royale can help you set up full-fledged affiliate dashboards where your partners can:

  • Track their CTRs, sales, and commissions
  • View their payment histories
  • Download or copy banners and links

Whether you decide to create affiliate accounts for your website using Affiliate Royale or another method, making sure your influencers have access to this information is a must. By giving them all the tools they need to succeed, you can improve your own campaigns and revenue.

Step 4: Share Banners and Links to Promote Your Brand

Links are the bread and butter of affiliate marketing programs. Sharing yours with your partners is an important role for your new website. While you can always create links manually, having a plugin that can do it for you is easier.

Affiliate Royale has a simple link creation and management interface:

The Affiliate Royale link and banner management system.

In addition to standard text links, you may also want to create graphics or banners that affiliates can display on their own websites or social media accounts. This helps promote your brand and can give your partners a leg up when it comes to crafting effective campaigns:

Affiliate Royale banners.

Affiliate Royale's link management feature also enables you to upload banners and graphics for your affiliates to use. While you're still in charge of designing them, this can make it easy to share them with your influencers.

Step 5: Monitor Your Affiliates' Success and Issue Payments

Managing an affiliate program is an ongoing process. Once you've set up your website, you'll want to refer to it regularly to track your partners' CTRs, sales, and commissions.

While this is important for making sure your affiliates get paid accurately and on time, it's also useful for your overall marketing strategy. By monitoring the success of your partnerships, you can determine which relationships are providing the greatest Return On Investment (ROI).

Affiliate Royale's Reports can help you track these details:

An Affiliate Royale admin report.

Our plugin also notes your Top Referrers. You can offer these partners higher commission rates or other rewards for directing customers to your products or services.

Finally, you'll want to integrate a payment system such as PayPal with your affiliate program website. This will enable you to easily complete and keep records of transactions with your partners.

Conclusion

Creating an affiliate website can sound intense, but it doesn't have to be. In fact, with the right approach and tools, building one can be an intuitive process.

Certainly, having a plan of action can be beneficial. In this post, we shared five steps you can take to get started on your affiliate website:

  1. Select a suitable platform for creating your website.
  2. Customize your site with plugins and a theme.
  3. Set up personalized affiliate dashboards.
  4. Share banners and links to promote your brand.
  5. Monitor your affiliates' success and issue payments.

Do you have any questions about creating an affiliate program website? Ask away in the comments section below!

Your Guide to Repurposing Content for Social Media

One key to being a successful affiliate is to share fresh content on social media. It’s also important to create new content regularly. Of course, that can be a monumental task for even the most prolific affiliates.

That’s where repurposing content can be a lifesaver. By reusing articles, blog posts, videos, infographics, and other forms of media that you already have on hand, you could save yourself a lot of work.

This post will take a look at some of the advantages of repurposing your affiliate site's content for social media. Then we’ll share a few tips for doing so. Let’s dive in!

Why It's Smart to Repurpose Affiliate Site Content for Social Media

When you repurpose content, you take something you already have and transform it for a different use or platform. Social media, for example, offers an excellent way to engage your audience by taking your affiliate content and using it to expand your reach.

Consider how social media is a central part of most people's lives. 90% of Millennials use it, as do over 77% of Gen X, and nearly half of Baby Boomers. Of course, some users prefer Instagram while others rely on Twitter or Facebook, so it makes sense to focus your attention on multiple platforms.

That also enables you to transform actionable content, or content that increases your conversions, that didn’t succeed on one platform and share it on another site instead. When you do, you save yourself work in the long run. For instance, a video you worked hard on that didn’t get as many views as you wanted can easily become an Instagram Story.

This is an especially important strategy for affiliates. The more platforms you use, the more you will get the chance to share your links. Plus, you can generate traffic by using the right keywords repeatedly, without appearing spammy to your audience. As an affiliate, you really can’t go wrong by branching out and reusing your content.

How to Repurpose Content for Social Media (4 Key Tips)

The first step to repurposing your affiliate content is to know which platforms works best specifically for affiliates. Once you do, you can use that knowledge to your advantage in a number of ways. Let's look at four of the most effective options.

1. Use Infographics to Translate Your Website Content to Instagram

Effective infographics can be challenging to create, but the benefit from doing so can be well worth your time. After all, people absorb information from visuals 60,000 times faster than through text.

So, if you have a large Instagram platform, or are looking to expand, it makes sense to turn some of your affiliate blog posts into infographics:

To keep your infographic from being overwhelmed with information, consider using a snippet of a larger post to act as a teaser. This can be a snapshot of your overall content, designed to get your audience clicking on those affiliate links.

Infographics are an excellent way to deliver quick, actionable content that's tailored for Instagram and similar platforms. Plus, there are plenty of tools you can use to create infographics quickly, such as Canva.

2. Take Your Photo Blog to Pinterest to Drive Traffic

Another growing platform, especially for affiliates, is Pinterest. This social site uses pictures, videos, and GIFs to drive traffic, and enables you to backlink affiliate marketing material. So if you have a photo-centric blog, or your website uses a lot of images, you can reuse them on Pinterest.

The best part is that Pinterest has some useful features for marketers, including analytics tracking and the ability to connect your profile to your site. This way, you have the opportunity to not only use your affiliate links, but to increase clicks on your website as well:

Pinterest is a top platform for affiliates, since it’s easy to use and you can categorize different boards to support various affiliate links. The trick to getting your pins noticed is to be as descriptive as you can. Classify your boards well, and make sure that each pin has a detailed label to drive the right traffic.

2. Turn Blog Posts into Tweets

Tweets may seem hard to navigate at first, because you only get 280 characters to work with. However, it’s a great medium for affiliate-focused content and backlinks. For instance, you can integrate an affiliate link into viral tweets to generate more exposure.

To get your tweets noticed, add in some relevant hashtags and keywords, but try not to overdo it. As with other mediums, you may be seen as spammy, and people might skip over your tweets. Plus, while you now have double the character space, it’s still a tight fit to get your message across, add a backlink, and include tags:

That’s where Twitter threads come in handy. Now, you can add to a tweet easily by creating a thread, which is a string of connected messages. This makes translating longer content, such as a blog post, into a tweet much easier.

Don’t forget to connect your social media accounts as well, and link your blog to Twitter. With features like Click to Tweet, it’s never been easier to get your links shared across multiple platforms. This enables you to add a link that helps your readers effortlessly share your content on Twitter.

3. Re-Publish Long-Form Content on Facebook or LinkedIn

With nearly 2.5 billion active users on Facebook, and almost 600 million users on LinkedIn, it makes sense to leverage both platforms. This means taking your affiliate marketing beyond basic Facebook advertising.

Both of these platforms lend themselves well to publishing longer content, also known as ‘long-form content', such as posts and articles:

Let’s take a closer look at Facebook. With so many users, and the ability to target your content using groups, keywords, and hashtags, you’re likely to find your target audience.

Unlike Twitter, Instagram, and Pinterest, Facebook handles long-form content well. This is especially important, as it enables readers to share your content onto their own profiles, and permits you to post content to your brand's page in order to grow your audience.

Once you build up your user base, long-form content is what may keep people coming back to you time and time again. You’re more likely to see people spending longer on your pages, and attract more engagement:

This tactic also works well on LinkedIn. LinkedIn is the most professional social media platform, and because of that, it may help to boost your brand’s authority. After all, nearly half of all people in the US who have college degrees are on LinkedIn, and 45% of all LinkedIn users are upper management.

Long-form content works best here because, while posts can get you brand visibility, detailed articles will help to build your authority. Similar to Facebook, articles that average 2,000-3,000 words and provide genuinely useful information are typically successful. That makes these platforms an ideal place for repurposing blog posts and even white papers.

Conclusion

While you might wish that recycling content was as simple as copying and pasting old media, you really do need to put effort into the transformation process. After all, you want the quality of your affiliate content to be stellar on every platform.

By following these steps, you can be well on your way to optimizing the content you produce as an affiliate:

  1. Use infographics to share information on Instagram faster and wider.
  2. Take blog media to Pinterest in order to drive traffic.
  3. Turn blog posts and affiliate links into tweets.
  4. Re-publish long-form content on platforms like Facebook and LinkedIn.

Do you have any questions about repurposing your affiliate content for social media? Leave them for us below!

Why You Might Want to Turn Your Affiliate Site Into a Mobile App

Mobile devices are an important part of daily life. For many people, they're primary sources of entertainment, shopping, and news. If your affiliate site isn't responsive or available as an app, you’re doing yourself and your audience a disservice.

Thankfully, making your affiliate site mobile friendly and creating an app to go with it are easier than ever. WordPress websites are easy to convert with a simple plugin, WebView linking, or help from a professional developer.

This post will start by explaining why having a mobile app for your affiliate content is a smart move. Then we'll share three ways you can create one from your WordPress site. Let’s dive in!

Why You Might Want to Turn Your Affiliate Site Into a Mobile App

It comes as no surprise that half of website usage is done on smartphones and tablets across the globe. This number is expected to increase by roughly seven times by 2022. Apps account for a significant percentage of that activity, with over 2 million available for download on Google Play.

For affiliates, this means that having mobile-friendly content available is a must. Without a responsive website, you're likely missing out on traffic from users who would rather spend time on sites that shrink to fit small screens.

That said, to really take your digital presence to the next level, you'll need to invest in creating a mobile app. Although similar to a responsive site, there are slight differences in the interface and features that can improve User Experience (UX) and therefore conversions.

Mobile apps are generally faster and provide more personalized content to users than responsive sites. They can also utilize device functionality, such as through microphone or camera access.

Additionally, push notifications and alerts can keep customers coming back again and again to your content. Easily accessible coupons may also increase your conversions.

Plus, a mobile app can improve brand awareness and recognition through loyalty programs, reviews, and customer support. This in turn leads to increased duration and frequency of use.

How To Convert Your WordPress Site Into a Mobile App (3 Possible Methods)

When you build your affiliate website with WordPress, there are a few methods you can use to transform it into a mobile app. Below, we've focused on three effective options, as well as their pros and cons.

1. Use a Plugin to Turn Your WordPress Site Into a Native App

There are several WordPress plugins available for taking your affiliate site's content and turning it into a native mobile app. This is an appealing strategy because it's fast and relatively affordable.

One of the most popular mobile app plugins is AppPresser:

the AppPresser plugin.

The plugin is free to install, but you'll need a paid AppPresser plan to access their app-building interface. It's based on the WordPress Customizer, so it should be relatively easy to pick up.

Another option is MobiLoud:

The MobiLoud plugin.

Like AppPresser, this plugin simply connects your site to the paid platform where your mobile app will be created. However, rather than designing the interface yourself, MobiLoud will do it for you and then publish the final product to the Google Play and Apple App Stores.

Finally, you may also want to consider using WPMobile.App:

The WPMobile.App plugin.

It enables you to customize your app right from your WordPress dashboard. These tools are very easy to access and use, but they're mostly geared towards blogs and news sites, with some basic e-commerce features.

If your affiliate site includes more advanced functionality, you may not be able to achieve the same effects on a plugin-generated app.

2. Implement WebView Linking to Build a Hybrid Mobile App

A WebView is essentially an internet browser for a mobile app. It enables you to display content for users in your app's interface.

Using a process called ‘WebView linking,' you can build what's called a hybrid app. Instead of having its own unique content and code like a native app, this type of platform simply loads your existing website into a WebView.

If you’re technically minded and know some basic code, you can create your own WebView link yourself. Platforms such as Phonegap can help you implement this process:

The Adobe PhoneGap platform.

Android has a tutorial you may want to reference as well if this is the route you decide to take.

Like plugins, WebView linking can be an intuitive way to turn your affiliate site into an app. While in reality it shows users your mobile site, it still retains features you’ll want, such as push notifications.

The first drawback is obvious. You’ll have to know how to code to make your own WebView link, or pay to have someone create it for you (more on that shortly).

Additionally, hybrid apps created with WebView linking tend to run slower than native apps. Performance is important for UX, so it's important to weigh this factor carefully when deciding which method to use.

3. Hire a Contractor or Agency to Develop Your App for You

When push comes to shove, you may decide to go with a contractor or agency to develop an app for your affiliate website. There are inexpensive options, such as Upwork and fiverr, but it might be best to go with a reputable agency to ensure your needs are met:

The Upwork freelancer site.

The clearest benefit is that you'll have access to experienced professionals who can help you create a mobile app to match your specific requirements. Moreover, unlike plugins and WebView linking, an agency can give you greater nuance and custom features.

Unfortunately, this option isn't practical for everyone. Mobile app development can cost up to tens of thousands of dollars. While it may be worth the investment, that's a moot point if you simply don't have the funds.

However, that’s not where the drawbacks end. Working with a contractor or agency means your app’s development will take time. It's not uncommon for custom projects to take six months or longer to complete.

Conclusion

Creating a mobile app for your affiliate website isn’t necessarily the easiest thing to do. However, with the right tools, you can simplify the process and take advantage of the digital world in new ways.

With one of the following methods, you can have a mobile app in place to harness even more potential from your affiliate content:

  1. Use a plugin to turn your WordPress site into a native app.
  2. Implement WebView linking to build a hybrid app.
  3. Hire a contractor or an agency to develop your app for you.

Do you have any questions about creating an app for your WordPress affiliate site? Let us know in the comments section below!

4 Strategies for Keeping Your Affiliates Happy

The success of your affiliate marketing strategy hinges upon those you choose to promote your products. Therefore, you probably put a lot of time into recruiting quality affiliates. However, if they aren’t satisfied with your program, they won’t stick around for long.

The key to attracting – and keeping – quality partners is learning what makes them happy. Focusing on building and nurturing strong relationships with your affiliates results in a better experience for everyone.

In this post, we’ll discuss some of the common frustrations promoters experience. Then we’ll provide you with four strategies you can use to prevent them and keep your affiliates happy. Let’s get started!

Common Frustrations Affiliates Face

To get an accurate idea of the kind of experience your program is providing, it's helpful to look at it from your partners' perspectives. For example, consider what's motivating them.

Chances are, it's primarily income. Understandably, not being paid on time or facing confusing commission structures can therefore be a turn-off.

Similarly, if there is a lack of communication or transparency, it can be off-putting. Affiliates may feel like they are being taken advantage of or that the opportunity isn't worth their time and effort.

Other common frustrations affiliates may face include a lack of access to product information and materials, feeling neglected or undervalued, and having limited room for growth. Fortunately, by understanding what influencers don't like, you can more easily improve your program.

4 Strategies for Keeping Your Affiliates Happy

Making your affiliates' satisfaction a priority will ultimately influence your program's success. Let's take a look at four strategies you can use to keep them happy.

1. Provide Easy Access to Tools and Resources for Promoting Your Products

A common mistake affiliate marketers make is assuming their partners are already well-versed in their products. Hopefully, you have some quality influencers who are passionate about your brand. However, this isn't always the case.

Keeping your partners informed and updated on all your offers is crucial for helping them succeed. Providing easy access to the tools and resources needed to promote your products – such as links and banners – can streamline their workflow, minimize frustrations, and make them that much more productive. After all, they can only work with what they're given.

To do this, we suggest using our Affiliate Royale plugin:

The Affiliate Royale website homepage.

Our affiliate marketing program management tool provides a platform for you and your partners to share resources and communicate quickly and effectively.

For example, you can use the dashboard to provide the banners and links for affiliates to use. Then they can download them directly from their personalized account page.

2. Check In Regularly and Encourage Open Communication

When it comes to making your affiliates feel like you genuinely care, regular communication can go a long way. Periodically checking in offers the opportunity to address their concerns and questions.

Open communication can also uncover areas in your program that can be improved. For example, if multiple affiliates bring up the same or similar questions, it's an indication that there's a lack of clarity somewhere in your guidelines.

You might also consider asking for feedback. One way to do this is by occasionally sending out surveys using a tool such as Survey Monkey:

The Survey Monkey website homepage.

This online survey platform makes it easy to quickly create polls and questionnaires to distribute to your partners. Then you can use the feedback you gather to enhance and improve your program.

To make your check-ins productive, be sure your affiliates understand you want them to be honest and open. Approaching them in a friendly and personable manner can make them feel comfortable and, in turn, more likely to share their thoughts.

3. Automate the Tracking and Issuing of Commission Payments

No employee would enjoy having to hassle their employer for a paycheck. Similarly, your affiliates shouldn't have to chase you down for their commission payouts.

One of the best ways to keep your affiliates happy is to pay them quickly and on time. To make sure this happens, it's helpful to have a reliable payment and transaction tracking system in place.

This is another task Affiliate Royale can tackle. Our plugin makes it easy to automate and manage commission payouts:

Commission settings option in Affiliate Royale dashboard.

From the dashboard, you can:

  • View transaction reports
  • Configure commission levels
  • Track initial and recurring payments
  • Issue payments

You can also easily integrate it with gateways such as PayPal. Plus, your affiliates will be able to monitor their stats and view their payment histories so there will be little room for confusion.

4. Offer Bonuses and Incentives to Boost Motivation and Performance

As we mentioned, money is typically the main motivator that drives affiliates to join programs. Therefore, offering commission boosts and bonuses can be a powerful way to increase productivity among your partners.

Creating commission tiers isn't required, but it's something we encourage. This type of structure can help affiliates establish and build momentum as they see their earnings increase with each sale.

You might also consider offering a ‘hot-streak bonus'. This is when a certain number of sales in a given time period places affiliates in a higher bracket. You can easily create and configure Commission Levels using Affiliate Royale.

There are other strategies you can use to boost performance. For example, you might consider introducing limited-time offers to motivate inactive influencers, as well as running affiliate contests.

Conclusion

Your affiliates are what keep your program running. They play a critical role in promoting your products and generating leads. However, if you want to cultivate productive, lasting relationships, it’s important to make sure they stay motivated.

In this article, we discussed four strategies you can use to keep your affiliates happy:

  1. Provide easy access to resources they need to promote your products.
  2. Check in with them regularly and encourage open communication.
  3. Automate the tracking and issuing of commission payments.
  4. Offer bonuses and incentives to boost motivation and performance.

Do you have any questions about how to keep your affiliates happy? Let us know in the comments section below!

Everything You Need to Know About Affiliate Link Disclosures

Links play a central role in affiliate marketing. They are an instrumental mechanism for boosting conversions, and in turn, commission earnings. However, that information isn’t something only merchants and affiliates should be privy to.

Consumers have a legal right to know when someone is getting paid as a direct result of a sale. Using affiliate link disclosures helps maintain ethical practices and trust in the digital marketing industry.

In this post, we’ll explain what affiliate link disclosures are and what they’re used for. Then we’ll provide three tips for effectively incorporating them into your content. Let’s get started!

An Introduction to Affiliate Link Disclosures

The Federal Trade Commission (FTC) is responsible for making sure businesses follow ethical practices. Part of this mission is putting laws and regulations in place for consumer protection. This includes mandating affiliate link disclosures, like the one below:

An affiliate link disclosure on a website.

These policies benefit both sellers and buyers. It helps keep a level playing field for marketers and an opportunity to compete fairly. It also facilitates transparency and builds trust with consumers.

Just last month, the FTC updated its affiliate disclosure policy and endorsement guidelines to include more disclosures aimed toward ‘social media influencers'. Some of the most important highlights that pertain to affiliate marketers include:

  • Affiliates must clearly and conspicuously disclose relationships with merchants, brands, or products on their sites.
  • Disclosures must be placed close to the ‘triggering item' or recommendation.
  • The disclaimer must be written in language that is clear and understandable.

The FTC continually spot checks for noncompliance and regularly releases new initiatives to crack down on unethical business practices. If you don't properly disclose your affiliate relationships, you run the risk of being reported and fined – not to mention jeopardizing your reputation.

3 Tips for Incorporating Affiliate Link Disclosures in Your Promotions

The good news is that affiliate link disclosures don't have to be overly complicated or intimidating. In fact, they're pretty straightforward and easy to implement. Let's take a look at three tips you can use for incorporating them into your promotions.

1. Use Clear and Direct Language

The language you use to write your disclosures can and should be simple and direct. It's important to keep in mind that consumers may not necessarily know what an ‘affiliate link' means. That's why the FTC requests these notices be clear and easy for anyone to understand.

It's best to avoid complicated or fancy industry jargon. Aim to be as brief yet specific as possible. The main point you're trying to communicate is that you may receive payment as a direct result of the sale.

It's worth noting that your ‘payment' doesn't have to be a monetary commission. The FTC recognizes the need to disclose any fringe benefits, such as free products or vacations. Therefore, you may consider using words such as ‘compensation' that encompass all types of perks.

Let's take a look at two examples of affiliate link disclosures. Here is one that is not only wordy, but doesn't put the mention of compensation at the beginning:

An example of an unacceptable affiliate link disclosure.

On the other hand, the following is an example of one that would be considered acceptable. It discloses compensation early and gets right to the point:

An example of an acceptable link disclosure.

If you're running an affiliate program, it's helpful to visibly display disclosure guidelines for your affiliates to use. This way you can feel confident knowing they are using correct, compliant-friendly language.

Our Affiliate Royale plugin can help with this:

Affiliate Royale Dashboard Settings in WordPress.

From the dashboard, you can create custom navigation pages, including one for link disclosure guidelines. Then when your affiliates log into their accounts, this information will be visible and accessible.

2. Make Sure Link Disclosures Are Prominently Placed and Accessible

Another crucial aspect of affiliate link disclosures is placement. Per FTC guidelines, disclosures must be in obvious places, meaning easy to see and virtually impossible to miss.

Ideally, they should be made before the endorsement to precede consumer purchasing decisions. Putting a disclaimer at the bottom of a blog, for example, is not acceptable. The closer the disclosure is to the ‘triggering item' – such as an affiliate link or product recommendation – the better.

To err on the safe side, you might consider adding a disclosure to the top of all your blog posts. What you want to avoid is burying them in the footer or ‘About Me' page. They should be on any and all pages that contain affiliate links:

An affiliate link disclosure placed at the top of a blog post.

In addition to where you place them on your site, how you format disclosures is also important. They should be visible on all devices and not obscured from mobile screens.

The FTC also warns against hiding disclosures behind vague and poorly labeled hyperlinks such as “Terms of Service” or “Disclaimer.” Instead, you might consider something along the lines of “This post contains affiliate links. Click here for the full disclosure statement.”

To make setting up affiliate link disclosures easier, we recommend using a tool such as Pretty Links:

Pretty Links settings for link disclosures in WordPress.

This plugin helps you disclose affiliate marketing relationships on any page or post. After you install and activate it, you'll be able to use it to customize URLs and specify the link disclosure placement.

3. Add Relevant Hashtags on Affiliate Social Media Posts

As we mentioned earlier, the FTC recently released new updates to its guidelines specific to social media. To summarize, you can't use abbreviated versions of hashtags as a disclosure. Examples of this include #spon and #collab.

The FTC is actually relatively lenient as far as acceptable words and hashtags you can use. However, they must clarify to readers that you're being compensated in some way for your post.

You may want to steer clear of only using #affiliate because, again, consumers may not know what that means. Acceptable hashtags include #sponsored, #promotion, #paidad, or #ad:

Sponsored post on Instagram.

The FTC doesn't necessarily care where in the post caption the disclosure is used. It does, however, emphasize that it shouldn't be buried in a sea of other hashtags.

Conclusion

If you’re new to affiliate marketing, it’s essential to learn pertinent policies and best practices. Increasing transparency and trust only serves to benefit all parties involved.

As we discussed in this article, three tips for effectively creating affiliate link disclosures include:

  1. Using clear and direct language.
  2. Making sure disclosures are prominently placed and accessible.
  3. Adding relevant hashtags on social media posts.

Do you have any questions about affiliate link disclosures? Let us know in the comments section below!

How Infographics Can Take Your Affiliate Program To New Heights

Whether you're recruiting new partners for your program or trying to help your current affiliates land sales, it's important to create content that's easily digestible. Sometimes, long articles or even social media posts may not be the easiest for leads to take in.

Fortunately, infographics can make your data easier to understand. You can use them to promote your affiliate program offers to partners as well as share them to increase conversions and brand awareness.

In this article, we will cover what infographics are and how they can benefit your affiliate program. We'll also share a few tips for creating and sharing them. Let's get started!

An Introduction to Infographics

An infographic is a combination of graphical or visual content and data. Often, they are used to display statistics or complex information without the need for large blocks of text:

An infographic comparing the speeds of land mammals.

The image above is just one example. In fact, infographics come in many forms, each with their own advantages. However, no matter which type you choose, there are many benefits to using them in your campaigns.

After all, some estimates suggest that the human brain can process visual information 60,000 times faster than text alone. Likewise, some people are simply hardwired to learn better from images.

This can help leads not only when it comes to processing your data, numbers, and general information, but when retaining it, too. Increasingly, we live in an age of information, and the constant bombardment of facts and figures can be overwhelming.

For that reason, whether you’re looking to communicate statistics to potential partners or provide them with content they can use to land sales, infographics can be useful tools. Essentially, they’ll enable you to encapsulate data in a way that doesn’t create an information overload. 

How Infographics Can Benefit Your Affiliate Program (3 Key Ways)

Now that you understand why infographics are a popular method of sharing information, let’s look at how they can support your affiliate program specifically. From expanding your brand’s awareness to attracting potential partners, there are many ways to utilize this type of content.

1. Infographics Can Communicate What Your Program Offers to Potential Affiliates

If you want to show what your program can offer affiliates in a digestible way, consider using an infographic. As we mentioned, they can help you spread information without overwhelming people.

For instance, a well-chosen infographic can concisely break down the benefits of joining your program, as in the example below. In particular, you could mention your commission rates, bonuses, and any other rewards that come with being your partner, as well as earning statistics:

An infographic explaining the benefits of joining eUKhost's affiliate program.

This can be advantageous if your program is looking to expand and recruit new affiliates. Additionally, infographics are excellent vehicles for Calls-to-Action (CTAs), which may engage someone looking to become a partner.

On their own, CTAs are often already efficient tools to get that final click-through or conversion. However, including them in an infographic can make for a much more pleasing format to share. After all, visual content can be bright and cheerful and help you catch leads' eyes.

Plus, infographics can be created to match your program’s style and tone, and thus blend your CTA into a visual design that meshes with your brand.

With that in mind, you may consider posting an infographic on your affiliate recruitment landing page. You could also spread it across social media, or use it to reach out to potential partners directly.

2. Affiliates Can Share Infographics In Their Promotions to Drive Conversions

When your program’s affiliates succeed, so does your brand. By giving your partners tools for promoting your products, you can help them drive more customers your way. 

One way to do just that is to supply them with visual content they can post on social media or add to their blogs' sidebars. When they have access to infographics, your affiliates will be able to share them across different platforms and potentially attract more conversions.

Of course, brand consistency is going to be key. That means your infographic should, as we mentioned, tie in with your content visually. Doing so may increase the attention that your affiliates and your products or services receive.

Though there are no certainties, a well-made infographic can drive traffic years after it’s made, and even double the number of visitors to your site. One way to share them with your affiliates is by using our Affiliate Royale plugin's banner feature.

Once you have the plugin installed and activated, simply go to Affiliate Royale > Links & Banners in your WordPress sidebar. Next, click the plus sign (+) to add a new banner:

Links and Banners page on the Affiliate Royal plugin.

Select Banner in the dropdown menu, then fill in the requisite fields, specifically the Target URL  and Slug. Add your infographic as the image either with a URL or by uploading it from your computer:

Adding a banner via the Affiliate Royale plugin.

Then click on Update Links and Banners. After that, you can share your infographic with affiliates so they can use them to drive conversions.

3. Using Infographics On Social Media Could Increase Your Brand Awareness

Your affiliate program will always benefit from boosted click-through and traffic rates. Increased visibility across multiple platforms can help spread the word about your products or services.

That brings us to another beneficial aspect of infographics – they’re easy to share on various channels, including social media. Whether it’s Facebook, Twitter, Pinterest, or Instagram, visual content can draw users in and interest them in your brand:

An infographic about the two kinds of Starbucks iced coffee.

Relatable and well-thought-out infographics don’t just present content in a visual format. They include an intrinsically shareable quality that you can leverage for your program. When creating one, it may be a good idea to include your logo to build brand awareness as affiliates and their followers spread it across the web.

One of the greatest advantages of sharing promotional content on social media is that it can expand your visibility through no effort on your part as others re-Tweet, re-post, or pin it. Ultimately, the wider your audience, the more likely you are to get coveted click-throughs.

Don’t worry if you’re not a graphic designer. There are plenty of tools available to create social media-friendly infographics, such as Canva, PicMonkey, or Adobe Spark. They all include templates that will help you craft visual content for a variety of platforms.

Just remember to keep the visual content you create in line with your overall aesthetic. This way, you emphasize cohesion in your brand identity.

Conclusion

Infographics can be effective assets for an affiliate marketing program. They're versatile and can make data or information visually appealing and easy to digest.

Let's recap three of the benefits we discussed earlier in this article:

  1. Using infographics can promote your program's commissions and bonuses to potential partners.
  2. You can share infographics with your affiliates to help them boost your traffic and conversions.
  3. Your program's brand awareness could benefit from highly-shareable infographics for social media.

Do you have any questions about how you could use infographics for your affiliate marketing program? Let us know in the comments section below!

Your Complete Guide to Instagram Affiliate Marketing (Part 2)

If you’re like most people, you probably spend a decent amount of time on social media. However, many don’t realize that posting on platforms such as Instagram can be a way to generate some additional income.

With social media channels becoming popular marketing outlets, more businesses are looking to use them to generate leads and boost brand awareness. If you’re passionate about a particular product and have followers with shared interests, becoming an affiliate may be right for you.

In this post, the second in a two-part series, we’ll discuss how you can use Instagram to engage in affiliate marketing and why you’d want to. Then we’ll provide three tips for getting started. Let’s jump in!

How Instagram Affiliate Marketing Works

Once you understand what affiliate marketing is, it's easier to get a sense of how it works on Instagram. In a nutshell, this strategy involves brands paying commissions to people who successfully promote their products.

The parameters for what's considered a ‘successful promotion' vary by program. However, it typically means that the brand got a new sale as a direct result of an affiliate's recommendation or referral.

If you're an active Instagram user, you've likely come across an affiliate post (whether you realized it or not):

An Instagram post from an affiliate.

Instagram is becoming an increasingly popular platform for affiliate marketing for several reasons, including:

  • People spend a lot of time browsing Instagram and even use it to find new brands and products.
  • It's an effective way to target and connect with users who have relevant interests.
  • Product recommendations and promotions are often considered more meaningful and trustworthy when they come from peers and non-celebrity influencers.

To learn more about Instagram affiliate marketing and how it works from a brand's perspective, we recommend reading part one of this series. Understanding the merchant-side of this type of partnership can help you be a better, more valuable affiliate.

How to Get Started with Instagram Affiliate Marketing as an Influencer (3 Key Tips)

Contrary to popular assumption, you don’t need to be famous or an established influencer to become an affiliate marketer. You just need to be willing to sell or promote a product on your social media accounts. Let's take a look at some tips for getting started!

1. Promote Products You're Actually Passionate About

Choosing the right brands to partner with is of paramount importance. Your promotions are going to feel much more natural and authentic if you focus on products and services you actually believe in.

Plus, if you genuinely use and enjoy the products you're promoting, it's easier to provide your followers with knowledgable, meaningful insight. Demonstrating authority on a brand and its merchandise can help build credibility and trust among your audience. Ultimately, this can drive conversions and increase your affiliate earnings.

There are a few strategies you can use to find the affiliate partners that make the most sense for you. First, you might consider making a list of some of the products you use and love the most, then checking to see if those brands are seeking influencers. A quick Google search of the company's name and “affiliate program” might yield the results you're looking for.

Next, consider the kind of content you regularly post about on Instagram. For example, if you often post about your workout routine, partnering with fitness-related brands might make the most sense for you.

Another effective way to find potential affiliate programs and products is by exploring sites such as ShareASale:

The homepage of the ShareASale website.

This platform makes it easy to sign up for affiliate marketing networks. You can also get a better idea of which brands are available to work with.

2. Conduct Research to Create an Informed Content Strategy

Once you decide on products to promote, it's time to start thinking about your affiliate content strategy. Conducting even a little research on the type of Instagram posts that get the most engagement can go a long way.

For example, research has found shorter captions generally lead to more engagement, such as comments and likes. Of course, every account and audience is different.

To get an idea of the kind of content that works for your market, consider browsing the profiles and posts of other influencers in your niche. Hashtags make Instagram a helpful search engine.

Something else to keep in mind is that Instagram is driven by visual content. Therefore, it's smart to make a consistent aesthetic part of your affiliate branding and content strategy.

To make establishing a cohesive style across your posts easier, you might consider using a tool such as Over:

The homepage of Over website.

This app is available for Android and iOS. You can use it to design templates, customize your content, and use unique, attractive fonts and color palettes.

Even if Instagram is your preferred platform for affiliate marketing, keep in mind you're not limited to that channel. In fact, many programs prefer influencers who have a blog or website in addition to their social media accounts.

3. Understand Your Options for Linking

Your links are arguably the most vital aspect of your affiliate promotions. Brands use customized URLs to track sales and, therefore, your commissions. It's important you incorporate them in your posts as effectively as possible.

If you have over 10,000 followers or are verified on Instagram, you can use the ‘Swipe Up' feature on Stories to link to your affiliate landing pages or blog:

An Instagram Story using the Swipe Up feature.

However, if you don't have that kind of following yet, it's okay. There are other linking options, including:

Regardless of the method you choose, it's important to optimize your affiliate links. They're known for being long and filled with messy characters for referral tracking purposes.

Fortunately, if you have a WordPress site, you can shorten them using a plugin such as Pretty Links:

Pretty Links WordPress plugin.

On Instagram and other marketing channels, you only have so much room for your URLs. Pretty Links can help make them clean and concise to generate more clicks.

Conclusion

You don’t need to be famous or verified on Instagram to engage in social selling. Affiliate marketing lets you promote brands and products you’re passionate about to earn a side income.

As we discussed in this article, three tips you can use to get started with affiliate marketing on Instagram include:

  1. Promoting products you’re passionate about.
  2. Conducting research to create an informed content strategy.
  3. Understanding your options for linking.

Do you have any questions about Instagram affiliate marketing? Let us know in the comments section below!