6 Ways to Increase Conversions on Your Site Using Popups

Of all the online marketing tools, popups have perhaps the worst reputation. Many people think of popups as an unwelcome distraction, and an old-school marketing technique.

When used correctly, however, popups can actually be an effective tool for increasing conversions on your website. This holds true as long as they add value and appear at the right time. By using popups that are helpful to your audience, you are much more likely to engage visitors.

In this article, we’ll discuss the potential popups offer for increasing conversions. Then we’ll talk about a number of ways you can use them on your own website. Let’s get started!

How Popups Can Increase Conversions

At this point you may be asking, if popups get so much bad press, why are they used so often? The answer is that they work, but only if used correctly. When a popup appears at the right time and offers something relevant to the user, it can be a very effective tool.

Popups that offer value get clicks. It also helps if they have a clear message, a quality image, and well-written copy. This popup, for example, is from QuickSprout, a website that offers advice and training webinars on website design and digital marketing:

A popup from QuickSprout.

Here you see a friendly image, an enticing offer, and a clear Call to Action (CTA) in the form of a button that promises the desired information “instantly”.

What you offer in your popups can make all the difference. On a site like QuickSprout, popups promise information and results. Many others offer benefits such as free ebook guides, webinars, discount codes, or simply ‘getting the latest news’.

Timing is also important for a popup to be effective. Some popups are designed to appear after a user has been on your website for a certain amount of time. If the user is still on your site, after all, they are probably interested in what you have to offer.

A visitor might be reading a blog post, for example, and a popup appears offering them something related to that post’s topic. In that scenario, they are more likely to respond positively:

A popup offering a PDF.

If you are reading a post about how to make money and this popup appears, for example, there’s a good chance it will catch your attention. It offers additional and potentially valuable information on the same subject you’re already interested in.

6 Ways to Increase Conversions on Your Site Using Popups

Now that you know why popups can be effective, let’s take a look at some of the ways they can be used to increase conversions on your website.

1. Grab Attention on Landing Pages

When someone arrives on your web page, it’s usually because they are curious about what you have to offer. A popup on a landing page can help you to capture a visitor’s attention at that crucial moment:

A popup offering a newsletter.

A user who is already engaged on your site is more likely to convert. Therefore, you can use this popup to offer them something that rewards their curiosity, such as a newsletter, a freebie, or a promo.

2. Offer Helpful Information

Popups do not always have to push sales. You can also use them to provide valuable information and tips that your users may find helpful:

A popup ebook offer.

Offering information to your visitors this way is a smart method for establishing your site as a reliable and credible source of material. Plus, you’ll be educating your audience on topics related to your niche, services, and/or products.

3. Capture Email Leads or Social Media Followers

If a user has been on your site for a period of time, it likely means they are interested in what you have to say. You can then offer them additional content using a popup, in exchange for an email address or a follow on social media:

A popup with social media links.

Once a user knows the value of your site, they may be happy to receive regular updates. You can build a database of emails and followers this way for those most interested in your content, and offer them exclusive promotions at a later date.

4. Encourage Visitors to Stay on Your Site Longer

An ‘exit intent’ popup appears when a visitor is about to leave your site. When their mouse cursor leaves your page, this triggers the popup:

An exit intent popup.

Having a popup appear in this way gives you one final chance to keep visitors engaged on your site. By offering something they can’t refuse at the moment when they’re thinking about leaving, you have a much greater chance of converting your users.

5. Recommend Products Visitors May Be Interested In

If you sell products or run an affiliate site, another effective use of popups is to display items that are related to customer interests. Amazon thrives on this model, recommending additional products whenever you put something in your shopping cart:

Recommended products on Amazon.

Customers are not always aware of certain products or accessories that they may also want, which makes these kinds of popups a great way to increase sales. This is also a useful method for showcasing top-selling and popular products.

6. Collect Visitor Feedback

Finally, a great way to let customers know that you care about what they think is to collect feedback. One way to do that is by using a popup window:

A popup soliciting visitor feedback.

Customer feedback can help you improve your site and offer better products or services. Plus, customers who know you are interested in their opinions are more likely to come back, which can have a beneficial effect on sales.

Conclusion

Popups can serve many different purposes on your website. However you choose to use them, offering value with your popups can make them an effective tool.

As we’ve seen, you can increase conversions using popups by following these six tips:

  1. Grab attention on landing pages.
  2. Offer helpful information.
  3. Capture email leads or social media followers.
  4. Encourage visitors to stay on your site longer.
  5. Recommend products visitors may be interested in.
  6. Collect visitor feedback.

Do you have any questions about popups and how to use them effectively? Ask away in the comments section below!

How to Add an Affiliate Program to Your WooCommerce Store

If you sell products or services, one of the best ways to promote your business is with an affiliate program. Getting customers and fans directly involved is an effective way to expand sales through word of mouth. However, setting up an affiliate program can be tricky.

For example, you may wonder how you can incorporate an affiliate program with your existing storefront. If you’re using WooCommerce, then you’re in luck. With the right plugin, you can integrate your WooCommerce store and affiliate program, and run both right from your WordPress dashboard.

In this article, we’ll discuss the benefits of adding an affiliate program to your online store. Then we’ll show you how to use Affiliate Royale with your WooCommerce site, to make the process of setting up your affiliate program and tracking your commissions easy. Let’s get started!

The Benefits of Adding an Affiliate Program to Your Online Store

An affiliate program is a marketing model where you recruit individuals (‘affiliates’) to help spread the word about your products or services. In exchange, you’ll offer them a commission for each sale that results from one of their links or advertisements.

The people who sign up for your affiliate program are motivated to recommend your products, because they know they’ll earn money for each sale they refer. As a result, they’ll do their best to let their own communities and audiences know about your business.

Affiliates can promote your offerings on social media, through their websites or blogs, via video content, and more. In other words, they’ll do a lot of your marketing for you. Plus, unlike with traditional advertising, you don’t have to pay them anything up front.

Quality affiliates can also create more ‘buzz’ around your products, which should convert into new sales. The more affiliates you have, the greater your brand’s reach and exposure will likely be. This is a compelling reason to start your own affiliate program today.

How to Add an Affiliate Program to Your WooCommerce Store (In 3 Steps)

Naturally, you can start an affiliate program from scratch if you like. However, what if you’re already selling products and/or services through your website?

The good news is that you can integrate your new affiliate program with your existing store. This is especially easy if you’re using the popular WooCommerce plugin:

The WooCommerce plugin.

WooCommerce is an effective way to run your online business, and integrates seamlessly with the Affiliate Royale plugin:

The Affiliate Royale plugin.

Affiliate Royale makes it simple to create an affiliate program from scratch, and to integrate it into your WooCommerce store. All you need to get started is to follow the three steps below.

Step 1: Install and Configure the Affiliate Royale Plugin

The first thing you will need to do is install the Affiliate Royale plugin. You can purchase a license, and then download it from our website:

Affiliate Royale plans.

Once you’ve downloaded the file, you’ll need to upload and install it on your WordPress website. Then, you can configure it via the Affiliate Royale tab in your dashboard:

The Affiliate Royale settings.

Here, you’ll find everything you need to run your affiliate program from your WordPress site.

You can begin by setting up your commission levels, determining how you’ll pay your affiliates, customizing your welcome and sales notification messages, and configuring anything else that’s relevant to your particular affiliate program’s needs.

You can also add links and banners that affiliates can use to promote your products and services:

Adding links and banners in Affiliate Royale.

From here, you’ll also be able to view reports listing top affiliates, clicks that have been referred, and other important stats.

Step 2: Create Key Affiliate Pages

Next, you’ll want to add a few new pages to your website. In the previous section, you had a chance to configure behind-the-scenes settings and options. However, you’ll also need to provide your affiliates with the resources they’ll require to promote your products.

To do this, head to Affiliate Royale > Options:

Adding Affiliate pages.

Here, you can create three key pages. They include:

  1. Dashboard page: This is where affiliates can view their links, stats, payment information, resources, and so on.
  2. Signup page: Here, new affiliates can sign up for your program and get started.
  3. Login page: Existing affiliates can use this page to log into their individual dashboards.

You can choose to use existing pages for all of these, although it’s easiest to use the Auto Create New Page option. Once you do that, you can access all three in your WordPress Pages section, and start customizing them to suit your needs.

Step 3: Set Up WooCommerce Payment Integration

This final step is the simplest of all. If you want to manage your affiliate payments through WooCommerce, and you have to do is configure a single setting.

Head over to Affiliate Royale > Options again, and select the Integrations tab:

Integrating Affiliate Royale with WooCommerce.

Check the box next to WooCommerce, and that’s all you have to do! There’s no additional configuration needed, and you’ll now be able to manage your store and affiliate program payments at the same time.

Conclusion

Adding an affiliate program to your marketing campaign can increase your business’ reach, with little upfront cost or effort required. Your new affiliate program will help you spread the word about your products or services, and create more buzz around them

To set up an affiliate program for your WooCommerce store using Affiliate Royale, all you need to do is follow these three steps:

  1. Install and configure the Affiliate Royale plugin.
  2. Create key affiliate pages.
  3. Set up WooCommerce payment integration.

Do you have any questions about affiliate marketing or the Affiliate Royale plugin? Ask away in the comments section below!

Should You Start an Affiliate Program Through Your Website?

You may be curious about affiliate programs as a way to supplement your income by working from home. However, it can be hard to know where to jump in. You’ll also need to consider the risks versus rewards of starting an affiliate program from scratch.

Affiliate programs are not a way to earn a quick buck. If you’re already committed to running a business, though, they can provide a lucrative way to profit from your hard work over time. You can start an affiliate program to advertise your products or services, and increase your site’s traffic at the same time.

This post will discuss the major pros and cons of running an affiliate program, and then offer a little advice for getting started. Let’s get to it!

A Brief Introduction to Affiliate Programs

First, let’s go over what exactly affiliate marketing is. Affiliate programs are commission-based initiatives where a business offers to pay affiliates an agreed amount for certain results. This is typically a percentage of each sale made by customers who followed one of the affiliate’s links, or money earned from a combination of ad clicks, impressions, and referral traffic.

Affiliate marketing is mutually beneficial for both parties. The marketer doesn’t risk making any payments unless they receive their desired result, and the affiliate gets the chance to leverage their niche expertise to recommend certain products, and monetize their blog or website. Some examples of popular affiliate sites include NerdWallet, the Wirecutter, and This Is Why I’m Broke.

The Pros and Cons of Affiliate Programs

Like any strategy, there are advantages and downsides to creating an affiliate marketing program. Some of the key benefits include:

  • Boosting sales. Affiliate programs can help you get the word out about your products and services. They can increase sales and other conversions, without requiring you to spend much time developing marketing materials.
  • Improving visibility. Affiliates typically have their own preexisting followings. That means you’ll be getting your business and products in front of brand-new audiences, who may never have heard about you otherwise.
  • Boosting your membership program. You can also use an affiliate program in conjunction with your membership program, if you have one. Your affiliates can help to spread the word about your program, and encourage more users to sign up for a subscription.

On the other hand, there are a few potential drawbacks:

  • Slow build. While you can start an affiliate program quickly, it may take some time to build it up to the point where it’s profitable. You’ll need to have patience, as it can take a while to attract the right affiliates and start bringing in new views.
  • Hard work. Creating and running an effective affiliate program also takes plenty of work. You’ll need to build an attractive program, find quality affiliates, provide them with all the resources they need, and monitor the program’s success over time.

An affiliate program isn’t a get-rich-quick scheme, and it takes dedication to succeed. However, that patience and hard work can pay off dramatically over time. If you have a service or product that people are interested in, an affiliate program can be an excellent way to connect with potential customers. Plus, the start-up costs are low, so there’s little risk involved.

How to Get Started With Affiliate Marketing

The best thing about beginning an affiliate program for your business is that it’s surprisingly easy. If you’re a WordPress user, for example, Affiliate Royale makes it simple to get started:

The Affiliate Royale website.

With our plugin, you can create and run your affiliate program using a visual interface. You’ll also be able to define affiliate roles and track payments right through your website.

You can install the plugin by purchasing a license and performing an automatic install. Once the plugin is up and running, you can configure it through your WordPress site’s admin dashboard by visiting Affiliate Royale > Options:

The Affiliate Royale Options screen.

Once you find some quality affiliates, you can add them to the platform here. Plus, you can create profile, sign-up, and log-in pages for your affiliates to use.

You can also set up an affiliate dashboard, which is a landing page for your affiliates that will provide them with all the information they need to successfully promote your products and services. Affiliate Royale even enables you to set commission levels for each affiliate, and offers built-in tools for creating referral links and banner ads.

With a little time and tweaking, you can use WordPress and Affiliate Royale to set up a comprehensive and thriving affiliate program. This means you can get your program off the ground quickly, and at very little cost to your business.

Conclusion

Affiliate programs can be an excellent way to bring in new customers to your business. You only pay for leads who actually convert, which can make this one of the most profitable forms of online marketing.

There are many benefits to starting an affiliate program, such as increased visibility and sales. Of course, affiliate marketing is not a “get rich quick” solution, and it can take some patience to see your efforts rewarded. Fortunately, by using Affiliate Royale you can start your program with minimal setup time and initial costs.

Do you have any questions about how to get your affiliate program off the ground? Let us know in the comments section below!

Affiliate Marketing vs. Direct Advertising: Which Is Right for Your Business?

Running a successful business is never easy. Once you’ve established your product or service, it’s time to figure out how you’re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it’s hard to know which is right for your business.

Knowing what advertising method is the best fit for your needs can help you to save time and money in the long run. To do that, you simply need to consider a few key factors, including whether you are trying to build brand awareness or increase sales directly.

In this post, we’ll discuss the basics of affiliate marketing and direct advertising, then explore the advantages and drawbacks of both strategies. Let’s take a look!

Affiliate Marketing vs. Direct Advertising

Affiliate marketing and direct advertising are two popular but very different methods for marketing a product or service online. Affiliate marketing is useful for getting more eyes on your offerings, while direct advertising is excellent at creating brand awareness. Both are important techniques that you can use as a part of your campaigns, but what sets them apart from each other?

Affiliate marketing is a process where you recruit other people and businesses to help spread the word about your product or service, and send more traffic to your website. These people and businesses are called ‘affiliates’, and you pay them a commission for each sale that results from their referrals. This is an effective technique for small businesses, because there are few upfront costs and you only pay commissions after each sale is made.

Direct advertising, on the other hand, involves creating messages targeted at a specific audience that may be interested in your product or service. You might call this ‘traditional’ advertising, as it largely involves placing ads on other websites. This strategy is all about communicating what your brand offers to potential customers. Sending car insurance solicitations to someone who has just purchased a vehicle is an example of direct marketing.

The Pros and Cons of Affiliate Marketing vs. Direct Advertising

First, it’s important to note that both affiliate marketing and direct advertising have their place in a successful campaign. What’s more, many businesses employ both methods at some point. If you’re just getting started or your business is small, however, it’s important to know where to focus your energy and money.

Celebrity endorsements are perhaps the most well-known type of affiliate marketing. A celebrity is paid to use a specific product, and to talk about its benefits publicly. This builds trust and interest with potential customers who follow that celebrity. Traditionally, this technique is often combined with more direct marketing in the form of television commercials or other advertisements.

However, most affiliate marketing these days is more about recruiting regular people and ‘influencers’ to promote your product online and on social media sites. Influencers are people who have large online followings, or a lot of trust with a specific audience. You would hire these affiliates to spread the word about your product, and for every sale that results from one of their affiliate links, you’d pay them a commission.

On one hand, this type of marketing is more organic and friendly to your customers than direct marketing. It’s also a great way to increase the reach of your business, diversify your customer base, and improve sales. On the other hand, you’ll have little creative control over how your affiliates choose to promote your business. Affiliate programs can also require a great deal of organization and management to run, although you can simplify this process greatly using a plugin like Affiliate Royale.

Direct advertising is much easier to implement. All you need to do is tell a target audience about your business or a specific product, and prompt them to make a purchase. Most of your time will be spent on researching your target audience and creating your advertisements. You’ll also need to consider where your ads will be placed, and whether you want to focus on a single campaign or diversify your messaging.

This type of advertising can be very effective at presenting a solution to potential customers’ problems, and getting them to buy. It does have its drawbacks, however. For instance, there’s so much direct advertising everywhere that many people have begun to tune it out entirely. It can still be useful to a certain point, but ads may not convert as many sales as affiliate marketing content. Also, if your ad campaigns are too aggressive or misleading in any way, that can leave a bad impression of your business.

How to Choose Which Type of Advertising to Focus On

Affiliate marketing offers greater reach and diversity for your business, while direct advertising can be effective at building awareness of your products or services. So, which is right for you?

If you have a limited budget and a small business, you may want to start with affiliate marketing. If you are willing to put in the time and effort to set up a strong program, this type of marketing can be very effective. It has an excellent Return On Investment (ROI) rate, as many people are more willing to buy if they see others using and enjoying your product. This strategy is also a good choice for products that are more complex, and harder to explain via a traditional ad.

If you have some money to invest upfront, on the other hand, direct advertising may be a great place to begin building your online campaign. If you can identify an audience that has a need for or probable interest in your product, this type of marketing can be very effective. Products and services that provide obvious solutions to common problems are perfect for direct advertising.

As we mentioned earlier, both marketing techniques have their place in many successful campaigns. If your business sells a variety of products, for example, you may want to employ direct advertising to spread the word about your business as a whole, while using affiliates to boost sales for specific products. Affiliates can provide positive recommendations for your product, while direct advertising will show potential customers what it does and how it can benefit them.

Conclusion

Marketing is not only one of the most important aspects of a successful business, but also one of the most difficult to implement. It’s hard to know how best to spend your marketing budget, and where to focus your time.

Affiliate marketing and direct advertising are tactics that both have their place in a successful business. Affiliate marketing can help your business increase its reach and diversify its customer base, while direct advertising provides immediate value and is easier to control. These strategies work well on their own, and can also be combined to produce even better results.

Do you have any questions about affiliate marketing, direct advertising, or the Affiliate Royale plugin? Don’t hesitate to ask in the comments section below!

How to Promote a Positive Relationship With Your Affiliates

To build a strong affiliate program, a positive relationship with your affiliates is vital, so that they’re motivated to give you their best work. However, this can be a challenge. You may never meet your affiliates face-to-face, and it can be hard to maintain a personal relationship with a seemingly anonymous stranger.

Fortunately, there are some easy ways you can promote a healthy affiliate relationship with strong communication. Implementing these methods can give your affiliate program a huge boost, and help you to attract influential ‘super’ affiliates.

This article will provide some tips for how to brand your affiliate site in a way that promotes recognition and engagement. Let’s get going!

Why You Should Maintain Positive Contact With Your Affiliates

When growing your affiliate program, you may be focused on finding websites that match your business’ aesthetic and target audience. However, it’s also important to maintain a positive relationship with the affiliates themselves.

Word of mouth is still one of the most important tools marketers have. Maintaining a positive relationship can help keep you at the forefront of your affiliates’ minds, and even inspire them to refer you to their colleagues. This can include asking for feedback so you can find out any pain points, and correct them before they drive a wedge between you and the affiliate.

Even if you’re doing excellent work, if you’re ‘siloed’ from your affiliates, they may not be aware of what you’re doing for them. It’s important to periodically reach out and see how things stand. For example, you can send out a survey to receive honest responses. In the next section we’ll explain some of the best ways to build a relationship with your affiliates.

How to Promote a Positive Relationship With Your Affiliates (In 4 Easy Ways)

There are a few steps you can take to keep your affiliates happy, and show how much you care about them. Let’s discuss four of them.

1. Send Out Periodic Surveys

Sometimes it can be embarrassing to give negative feedback directly. Surveys give affiliates an outlet to express what is and isn’t working, so that you have a chance to address it. It’s better to find out what’s wrong before it causes affiliates to abandon your program.

It’s surprisingly easy to run a survey online. You can create one using a platform such as Survey Monkey or even Google Forms. Once you have it, you can email a link to your affiliates or embed it on your WordPress site. Remember to also use a strong Call To Action (CTA) to urge your affiliates to complete the survey.

2. Conduct Regular Check-Ins

Maintaining a relationship can be as simple as checking in once in a while. Not all affiliates will be interested in keeping up a personal relationship of course, but you can test the water by asking them how things are and feeling out how interested they are in talking.

If this isn’t something that comes naturally to you, you can check out Dale Carnegie’s book How to Win Friends and Influence People. He explains the value of making people feel like you’re interested in them, and walks through how to do so. It’s a classic work in the niche, and is solid reading for anyone who wants to improve their business communications.

Some of the times you may want to reach out include holidays, your affiliates’ birthdays (if you know them), and after any major life events they tell you about. For example, if your affiliate mentions that they’re getting engaged, it would be a thoughtful gesture to send a card.

3. Maintain a Blog

Another small thing you can do is regularly update your blog. This shows how serious you are about affiliate marketing, which can improve the relationship with your own affiliates. You ultimately want to run a website with high-quality content that they are proud to have their products displayed on.

Maintaining a blog can also help keep you in mind. As we mentioned earlier, word of mouth can lead to referrals. If your site is a resource of useful information, affiliates will be inspired to visit – and may use this positive feeling to recommend you to their colleagues.

4. Craft a Welcoming Affiliate Dashboard

Affiliate Royale dashboard

Finally, strong affiliate relationships can be cultivated by using a customized affiliate dashboard. This is essentially the landing page that your affiliates will see when they log into Affiliate Royale. A welcoming dashboard can encourage positive affiliate relationships by helping your affiliates feel like you value them.

Some ways to make your dashboard radiate a welcoming vibe are to include a personalized welcome message, and add easy navigation links to anything they may need to access. It’s these tiny, subtle elements that go a long way towards displaying your level of care and attention to detail.

Conclusion

It’s crucial to promote positive interaction between your affiliates. This can help them care about both you and your business, and give them the impetus to help you succeed. Having affiliates on your side may also lead to more word of mouth referrals.

Four easy ways to promote a strong relationship with your affiliates include:

  1. Sending out surveys to build communication
  2. Checking in regularly with your affiliates to build a personal connection
  3. Maintaining a blog to keep your company relevant
  4. Crafting a welcoming affiliate dashboard

Do you have any questions about building a positive relationship with your affiliates? Let us know in the comments section below!

How to Use Branding Effectively on Your Affiliate Site (5 Easy Methods)

When you run an affiliate website, your power is in your reputation. However, even if you have high-quality content, visitors may not associate it with your brand unless you’ve considered your site’s aesthetic. Humans are visual creatures, and a plain black-text-against-white-background website isn’t likely to make an impact.

Fortunately, you can build a strong online reputation through careful branding. It’s possible to create a unique look that visitors will come to associate with your website. Branding also enables you to better market your site, by demonstrating the added value you can offer to your affiliates.

In this article, we’ll explain the importance of branding, and run through five easy ways you can create a unique style for your website. Let’s get started!

Why You Should Brand Your Affiliate Site

If you want your affiliate program to be successful, you want to position yourself as a trusted source of information. That way, your visitors are more likely to return to your site for affiliate product recommendations, and to provide ad traffic.

There are a number of ways to promote trust, but branding is crucial. This is the process of building a recognizable image for your company, through means such as color and font choices. Strong branding is important because it helps a business become more memorable, and makes it appear professional and credible.

If you take a look at popular affiliate websites, you can see how they brand themselves carefully. For example, NerdWallet uses the same shade of green from its logo on its site’s Call to Action (CTA) buttons:

Nerdwallet Call to Action

Fortunately, using this technique on your own affiliate site is easier than you might expect.

5 Easy Ways to Use Branding Effectively on Your Affiliate Site

There are some simple steps you can take to brand your affiliate site, in a way that’s both memorable and consistent. Let’s look at the five most important tasks you’ll want to complete.

1. Choose a Color Scheme

First, this is one of the most effective things you can do to brand your website. Colors offer a quick visual shorthand, and users may even begin to associate a particular hue with the business that uses it.

Some companies have even gone so far as to trademark a certain color, such as Coca-Cola’s red:

Coca-Cola trademark red

Choosing an effective color scheme can have a profound impact on the way affiliates see your business. For that reason, it’s a smart idea to use some color theory to inform your selections.

2. Pick Out Your Primary Fonts

Typography can be a little more subtle than color, but it’s also a key part of how people view your site. Using custom fonts can help in branding, and various font types can provoke very different emotions.

For example, serif fonts tend to come across as professional, while a cursive font may look more creative. Affiliate site PC Part Picker uses an easy-to-read sans serif typeface:

PC Part Picker

Considering your typography can have other benefits as well, such as improved readability. You can use sites like Google Fonts to expand your options, by adding the appropriate CSS code to your WordPress site.

3. Use a Distinctive Domain Name

You may not think of your site’s domain name as a part of its branding, but in some ways it’s one of the most important aspects. If visitors can’t remember the name of your website, how will they find it online?

When choosing a domain name, look for something short, memorable, and easy to spell that describes your business’ purpose. For example, the domain NerdWallet.com makes it clear in a concise way that the site consists of financial experts. Plus, the slang “Nerd” suggests that it uses an informal tone, making the business feel more approachable.

4. Design a Strong Logo

Once you have a color scheme in place, you’ll want to think about designing a logo. Your logo and color scheme should match in some way, typically by using one or more of your business’ primary colors within the logo.

A strong logo can give your affiliate site a central focus, and encapsulate your message in a single image. For example, Wirecutter is an affiliate site with a focus on consumer appliances and electronics. Its logo matches the site’s color palette, and the “W” resembles a wire:

Wirecutter logo

Good logos are often quite simple, but don’t underestimate their power. The more places you use your affiliate program’s logo, the more recognizable your brand’s imagery and colors will be.

5. Customize Your Links

One final step you can take is to use custom links. Link shortening is the process of replacing long, unwieldy links with more attractive and user-friendly options, by using redirects. This is especially important for social media, because it enables you to reduce the amount of visual space your links take up.

However, you can use Pretty Links to do more than just shorten your links – you can brand them as well. This makes it crystal-clear that a link came from your website, so your audience can start to associate your content with your affiliate program. Pretty Links also comes with advanced link tracking, so you can monitor your affiliate referrals.

Conclusion

Branding is a simple way to build your affiliate site’s reputation. If you choose a distinctive aesthetic, people will come to associate your content, site, and overall brand with one another. This can help to encourage repeat visits, and grow your affiliate program over time.

Five key steps you can take to brand your site include:

  1. Choosing a color scheme
  2. Picking out your primary fonts
  3. Using a distinctive domain name
  4. Designing a strong logo
  5. Customizing your links

Do you have any questions about how to brand your affiliate program? Let us know in the comments section below!

5 Ways to Handle Positive and Negative Feedback About Your Affiliate Program

When you run an affiliate program, receiving feedback is crucial to your success. However, it’s not enough to solicit feedback. You need to know how to interpret and respond to customers’ complaints, as well as to their compliments.

The good news is that evaluating customer feedback doesn’t have to take up all your time. With just a few best practices under your belt, you’ll be able to effectively handle the feedback you receive, both the positive and negative varieties. This should enable you to grow your program and create strong relationships with your affiliates.

In this article, we’ll look at some of the most common types of customer feedback, and discuss how to respond appropriately. Let’s get to it!

Why Feedback Is Necessary to Your Affiliate Program

Your affiliate business lives or dies based on how its members feel about it. If affiliates are dissatisfied, it’s better to know what they’re thinking before they decide to leave your platform. On the other hand, when you’re doing well, positive feedback can help you focus on keeping (and improving upon) the features that are proving successful.

Feedback can include everything from thoughts about how your company is doing, to information about whether they know how to find what they’re looking for on your website. Some of the best ways to solicit feedback include:

  • Customer surveys: Surveys are a way of driving user feedback by asking targeted questions.
  • Contact forms: A contact form enables users to reach out to you when they have an issue or question.
  • Social media: Users may write to your social media accounts with complaints or feedback, and you can also use these platforms to solicit engagement directly.
  • Usability testing: This is a way of discovering whether visitors understand how your website functions, by asking them to complete targeted tasks while explaining their thought processes.

Of course, gathering feedback is only the first step. Once you have your affiliates’ responses in hand, you also need to know what to do with them.

5 Ways to Handle Positive and Negative Feedback About Your Affiliate Program

It’s crucial that you have a structured way to handle both positive and negative feedback. That way you won’t waste any opportunities, and can avoid letting emotions cloud your judgment. Let’s look at five of the best ways to deal with feedback from your affiliates.

1. Always Say Thank You

Whether feedback about your affiliate program is positive or negative, you should always show gratitude for receiving it. Feedback is valuable, and you want to reward your affiliates for taking the time to communicate with you.

You might show your thanks in the form of a discount code or freebie for completing a survey, for example. Or you can simply reach out personally if an affiliate has gone out of their way to give advice.

2. Take Note of the Feedback

Some feedback isn’t immediately actionable, but you’ll still want to make note of it. If a customer names a specific feature or type of content that they like or dislike about your affiliate program, it’s important to save that information for future use.

The next time you are thinking about changing your site or altering a service, you can revisit your feedback notes. You may think twice about removing a feature that affiliates have made it clear they value, for example, unless the criticisms start to outweigh the positive feedback.

3. Ask for More Details

When you receive a piece of feedback, it can often be very general, such as “I think you’re doing a great job!” or “I don’t like how your website looks.” If one of your affiliates says something like this, you may want to try probing for more details.

For example, you can thank the affiliate and then ask if there is anything specific about your program that they’re enjoying or don’t like. You don’t want to push them into saying more, of course, but if you provide the opportunity, you’ll find that many will be happy to share their thoughts.

4. Perform Usability Testing and User Research

As we mentioned previously, some customers may share negative feedback without saying exactly what they think is wrong. If you’re hearing a lot of generally negative comments, but aren’t sure what the exact problem is, you may want to perform a thorough review of your affiliate site.

This can include user research or usability testing, and should be guided by the feedback you’ve received. For example, if a few of your affiliates have mentioned that your site is hard to use, usability testing can help uncover gaps in its design. On the other hand, if your content isn’t having the effect you’d like, user research can help you find out what your target audience really wants.

Depending on what you discover, you may decide to make changes to your website, or shift your content’s focus. You may also find that the initial complaints were outliers, and that your program is functioning smoothly. This can be fine – you’re never going to satisfy every single user!

5. Offer to Make Things Right

Finally, let’s talk about how to handle extremely negative feedback. It can be upsetting to receive unhappy comments about the program you’ve worked so hard to develop. However, negative feedback can be valuable too. It’s good to know when someone is unhappy, so that you have a chance to resolve the issue.

If you can’t fix the specific problem the affiliate has had, other ways to make things right can include offering a small bonus or freebie to the affiliate in question. A simple apology can also go a long way. An affiliate who knows that you’ve listened to and respected their feedback is more likely to stick around, despite their bad experience.

Conclusion

When you run an affiliate site, you depend on feedback to address user concerns and keep your site running smoothly. Positive and negative comments enable you to keep what’s working well, and revise what isn’t. This process can also help you demonstrate that you care about your affiliates.

Five ways to address affiliate feedback include:

  1. Always thanking the affiliate
  2. Making note of the feedback for future use
  3. Asking for more specific details
  4. Performing usability testing and/or user research
  5. Offering to make things right

Do you have any questions about responding to feedback about your affiliate program? Let us know in the comments section below!

5 Ways to Monetize Your Personal Blog

Running a blog can involve a fair amount of work. Aside from all the time spent writing and researching posts, blogs come with fixed costs. As a result, you may find yourself pouring more time and money into your blog than you are getting out of it.

Fortunately, there’s a way to reap the rewards of all your hard work. Once you’ve established a name for yourself, you may want to look into monetizing your blog. Monetization techniques, including affiliate programs and reseller hosting, can be an excellent way to turn your hobby into a side hustle.

This article will discuss five of the best ways to monetize your blog. Let’s get a move on!

A Brief Introduction to Monetization

Blogging can be a fun way to turn your hobby into a side hustle. We’ve all heard the tales about those who turned their blogs into fortunes. While those possibilities are exciting, there are also ways you can monetize your blog right now without waiting for your ‘big break’.

Once you’ve established your blog as a valuable asset with a strong readership, people may be willing to pay you in various ways. For example, you can provide a service such as hosting advertisements, or adding affiliate links to your content. You can also go the membership route, reserving some content behind a paywall and charging for access to it.

Of course, you should remember that there’s no ‘get rich quick solution’. All of the tried-and-true monetization techniques will require some effort and patience. Your income usually depends on the amount of traffic you drive to the blog by creating engaging content, which takes time.

5 Ways to Monetize Your Personal Blog

Now that we’ve gone over the basics of monetization, let’s review five of the specific ways you can build a business that’s based on your blog.

1. Ad Hosting

This first technique is just what it sounds like – you agree to post ads on your blog, and in return you are paid for the number of clicks they receive or sales they lead to. You can either sign up for an ad network, which will connect you with ad providers for a fee, or find sponsors and sell your own ads.

The monetization structure of ad networks is usually Pay Per Click (PPC). This means you are paid based on the number of people who click on your site’s ads. If you find your own sponsors, however, you may have more flexibility and control over payment schemes.

If you need to create your own ads, it’s easy to do so in Affiliate Royale. You can quickly create banner ads with custom links that will track visits that came from your site.

Note that you’ll want to strike a balance with this technique, and be careful not to plaster your blog with too many ads. On the blog pictured below, for example, there is a top banner and a side ad on the right, but there’s still plenty of white space between them to make the article readable:

A blog ad example.

However, in the more cluttered example pictured below, there is a top banner ad, a sidebar ad on the right, and an ad in each bottom corner of the screen. One of these is a video ad, which is especially distracting:

A cluttered ad example.

Having too many ads can harm your blog by driving viewers away. People tend to dislike sites like this, where there are so many ads that they feel intrusive. A better balance enables visitors to quickly scroll past ads if they’re not interested and focus on what they came for – your content.

2. Affiliate Programs

Another popular monetization technique is to run an affiliate program. This involves promoting other companies’ products, and earning a commission on each purchase that’s made through one of your referral links. Affiliate programs can also encompass ad hosting.

You can run programs like this using either an affiliate network or self-hosted affiliate software. Affiliate networks are services that connect you to one or more companies, but sign you up to the terms of their programs. On the other hand, with affiliate software you can set up your own program, but you’re also responsible for finding sponsors:

An affiliate dashboard.

There are pros and cons to each method – typically, affiliate networks come with higher fees and more rigidity, whereas affiliate software enables you to design a program with as much flexibility as you want. If you decide to use self-hosted affiliate software, Affiliate Royale provides an easy solution for WordPress users.

3. Paid Reviews

If your blog is connected to a product or service, you can also look into paid reviews. There are many companies that are willing to pay bloggers to write reviews of their products. Some of these may offer the product itself in exchange for an honest review (i.e., free books for a literary blog), but some also pay in cash.

If you want to get paid for doing reviews, you could try searching for a specific product or type of item that your blog’s audience would be interested in, such as makeup or video games. If your blog has a large following, you can also pitch companies directly and ask for free samples or payment.

Remember to balance your content, however. If your blog is largely made up of paid reviews, it may start to feel spammy and even untrustworthy. It’s best to continue posting the valuable content that drove visitors to your blog in the first place, and to follow the 80/20 principle – keep your sponsored content to no more than 20% of your blog.

4. Reseller Hosting

Reseller hosting is another popular income generation method. You purchase a large amount of server space from a hosting provider, and resell it at a profit to multiple customers.

This may be appropriate for you if you run a blog about web services, or if you’re a developer or a designer who can sell hosting to the clients you build websites for. This way, you know that the people visiting your blog either run a website or are interested in doing so, and are likely to be in need of hosting.

Fortunately, there are many hosting providers that offer reseller hosting, and setting it up isn’t hard. There are some pros and cons to this technique – it may be a risk to invest in hosting services and be unable to sell them. However, if you have a strong client base that is interested in web services, the rewards can potentially be great.

5. Members-Only Content

Finally, one more profitable way to monetize your blog is by setting up a membership site. This is a type of ‘freemium’ site where you offer some content for free, and lock some of it away behind a paywall.

Users can browse your site to see if they think your content is valuable, but they have to subscribe if they want to see all of it:

Setting up MemberPress.

With a membership site plugin like MemberPress, you have complete control over your monetization structure. Plus, Affiliate Royale is included with MemberPress, which means you can implement both membership and affiliate features on your blog at the same time.

Conclusion

While running a personal blog can be rewarding, it comes with a significant amount of hard work and various costs. Once you’ve established your blog, you may want to capitalize on your investment by monetizing it.

Fortunately, there are many ways to do so. Four simple ways to monetize your personal blog include:

  1. Ad hosting
  2. Affiliate programs
  3. Paid reviews
  4. Reseller hosting
  5. Members-only content

Do you have any questions about how to monetize your personal blog? Let us know in the comments section below!

5 Affiliate Marketing Terms You Need to Know

When you run an affiliate program, it’s important to understand the basic terminology involved. The world of affiliate marketing can be a bit complex, and without knowing the ins and outs, you may end up at a disadvantage.

To help you avoid that scenario, we’ve put together a short guide to some of the most commonly-used and confused affiliate marketing terms. For example, it’s crucial to know that a chargeback comes with hefty fees attached, while a refund often does not. By understanding distinctions like these, you can protect yourself against mistakes.

Let’s look at five of the key terms you’ll want to know as a new affiliate marketer!

1. Chargeback

First up, this is one of the commonly-confused terms we mentioned above. A chargeback is a refund initiated by the customer. Instead of receiving a refund from the seller, however, the customer opens a disputed charge with their credit card.

Chargebacks often come with hefty fees. Credit card companies may charge the merchant as much as $20 for incurring a disputed charge. This means that in addition to not receiving the original money for the affiliate item, you may actually have to pay out of your own pocket.

It’s important to note the distinction between chargeback fees and more traditional refunds. We’ll explain the difference, as well as how to avoid chargeback fees, in the next section.

2. Refund

One way to avoid chargeback fees is by issuing a refund. While a chargeback is initiated by the consumer and incurs fees, a refund is initiated by the merchant and typically does not carry any new charges.

When running an affiliate business, it’s important to draft a clear refund policy. Your policy should make it clear to customers what kind of refund they are entitled to. This can be an excellent way to avoid confusion later, and avoid chargebacks and similar issues.

To keep things simple, you can process refunds using the sales menu in Affiliate Royale. This way, you don’t have to pay commissions on refunded transactions, and can handle all your affiliate program’s refunds in a single place.

3. Pay Per Click (PPC) Advertising

Pay Per Click (PPC) advertising is a type of monetization where clicks on a specific link or ad are tracked. In PPC advertising, you only pay when a user actually interacts with your ad. This can help you avoid paying for ineffective campaigns, and keep costs down.

PPC is a very popular method of affiliate marketing. The affiliate agrees to place an ad on their website or social media, and is paid when users click on it and make a resulting purchase. This can also be an excellent way to bring more traffic to your affiliate website.

However, it’s important to ensure that all of your clicks are valid. That brings us to our next affiliate marketing term.

4. Click Fraud

When using PPC ads, you’ll want to watch out for click fraud. This is a method of generating fraudulent or invalid clicks. Generally, ‘valid’ clicks are ones performed by real website visitors without any prompting. Invalid clicks are those generated by any other means, such as bots or paid deals.

Some affiliate sites will artificially increase click activity through these fraudulent methods. However, there are also other methods that you may not realize are considered click fraud. For example, you can’t click on your own affiliate ads, or ask your friends or website visitors to do the same.

Fortunately, you can prevent click fraud by implementing Google Analytics to keep tabs on traffic sources and user behavior on your pages. If you notice a huge increase in visitors who click onto a page and immediately bounce away, that may be a red flag for click fraud.

You can also use a link tracker such as Pretty Links to monitor your affiliates. If you see an uptick in spammy traffic coming from one site, you can remove the suspicious affiliate from your program.

5. Affiliate Software

Last but not least, affiliate software helps you manage your own affiliate program, as opposed to joining up with an existing affiliate network. An affiliate network is a service that manages affiliate accounts for you.

The difference between using self-hosted affiliate software and a third-party affiliate network is the resulting level of autonomy. With affiliate software, you have complete control over how your program is set up. However, you may have to take on additional responsibility in finding affiliates to work with.

On the other hand, with an affiliate network, you have a built-in team and less responsibility. However, networks typically come with increased fees, and less control over your offerings and pricing. This means you’re unable to craft your own customized program.

If you choose to set up your own program, Affiliate Royale’s software makes your job easy. You have complete control over how your affiliate program will be run, and it operates on the simple-to-use WordPress platform.

Conclusion

Whether you run an affiliate marketing site or use affiliates to promote your brand, it’s important to understand all of the terminology involved. For example, it’s crucial to know the difference between self-hosted affiliate software like Affiliate Royale, and third-party affiliate networks.

To recap, five of the most important affiliate marketing terms to know include:

  1. Chargeback: A refund initiated by the customer, which typically comes with hefty fees.
  2. Refund: A seller-initiated way of returning money if the customer made an accidental purchase, is unhappy with your product, or otherwise falls within your refund policy.
  3. Pay Per Click (PPC) advertising: Ads that are charged based on how often they are actually clicked on.
  4. Click Fraud: A method of generating invalid clicks, such as by writing bots that auto-click on PPC ads.
  5. Affiliate Software: A way of running self-hosted affiliate marketing programs, offering more control than typical affiliate networks.

Are there any other affiliate marketing terms you’d like to know more about? Let us know in the comments section below!

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people’s day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,’ and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it’s time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman’ between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!