How to Create a Chatbot for WordPress (In 4 Steps)

You can have a well-structured website with plenty of useful information. However, your customer and website visitors will still inevitably have questions or need help using your site.

Chatbots are a powerful automation tool WordPress users can implement to provide better customer service through their websites or social channels. As an alternative to live chats, chatbots let you quickly answer common questions as well as add a bit of personality to your site.

In this article, we’ll explain what chatbots are and why they’re beneficial for your website. Then, we’ll walk you through the four steps of creating a chatbot for your WordPress site. Let’s get started!

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The Benefits of Creating a Chatbot for Your WordPress Site

A chatbot is essentially a robot you can use on your website to carry out text conversations with visitors. Apple's Siri and Amazon's Alexa are examples of sophisticated chatbots.

There are different kinds of chatbots. A popular type is social media bots. For example, businesses can use Facebook Messenger as a chatbot on their business profile pages.

These automated chat systems take the place of a live customer service representative. The chat interface can help deliver better user experience, drive calls to action (CTA), and collect data from site visitors.

Adding a chatbot to your website can save you time by answering repetitive questions for you. It can also help infuse your site with a bit of personality.

Amtrak virtual assistant chatbot.

Chatbots can be particularly beneficial for affiliate marketing programs. In addition to being a useful lead generation tool, they can also display affiliate links.

While the artificial intelligence technologies behind chatbots are impressively capable of mimicking human speech and conversation, there's no actual human on the other end. Chatbots are effective for answerings FAQs, but they can't handle all tasks. You'll still need a support team to handle some visitor requests.

How to Create a Chatbot for WordPress (In 4 Steps)

Adding a chatbot to your WordPress site doesn't require a lot of technical knowledge. In fact, you can do it by following the four steps below.

Step 1: Sign Up for a Chatbot Tool Such as Botsify

There are many plugins and tools you can use to create a chatbot. We recommend Botsify because it's easy to use and it doesn't require a plugin (though there is one available if needed):

Botsify website.

This chatbot tool integrates well with WordPress and includes a lot of customization options. Thanks to its drag-and-drop feature, there's no coding required.

You can choose from two different pricing plans. However, you may consider signing up for a 14-day free trial so you can test the tool, see how it works, and whether you like it before committing. Once you sign up for your account, you'll be emailed instructions on getting started.

Most chatbot tools are similar. So, if you decide to go with an alternative, such as WP Chatbot, the following instructions will be similar.

Step 2: Choose a Template for Your Chatbot

After you log into your account, you'll be prompted to fill out a series of questions. The first is to choose a template for the chatbot. You can choose an existing template or create your own (which is what you'll want to do if you're creating one for your site).

When it asks what you plan to use Botsify for, click on Generate Leads for your Business from Website:

Botsify template options.

After you select Proceed to Next Step, you'll be asked to answer additional questions about what information you want your chatbot to collect. Then, you can name your bot, customize the greeting message, and choose an avatar:

Botsify chatbot name and avatar settings.

A preview of your chatbot will appear in the right-hand corner. Once you're satisfied, you can click on Save & Continue. Remember, you can always come back to change these settings later.

Step 3: Customize Your Chatbot's Messages

To change what the messages will say, you can go to the Botsify dashboard. On the left-hand side, under the Chatbot AI drop-down menu, click on Basic Messages:

There's a lot of information and many options in this section. To keep it simple, you may consider starting with the Greeting Message and Default Message sections. Under the Default Message section, you'll find generic responses you can use. Under Common User Questions, you can input your answers for some of the most frequently asked questions for chatbots.

After you spend some time familiarizing yourself with the messaging options, you can move on to “teaching” your chatbot what to say. The options for doing this are located under Chatbot AI > Story:

Botsify Story settings on dashboard.

This is one of the more in-depth steps of the process. However, Botsify offers a comprehensive guide on how to train your chatbot that you can use as a reference.

Step 4: Add the Chatbot Code to Your WordPress Footer File

When you're done customizing the messaging, you're ready to add the chatbot to your WordPress site! You can do this by embedding a snippet of code to the footer.php file of your WordPress site.

There are a couple of ways to go about this. On the left-hand side of the dashboard, click on Publish Bot > Connect to Website:

Botsify publish bot settings.

If you want to manually add the code to your site, you can do so by clicking on Install the Code yourself. You can then copy the embed code that appears to paste into the footer.php file of your site.

However, if this is something you're uncomfortable or unfamiliar with doing yourself, you may consider using the Botsify Chatbot Widget plugin instead:

After you install and activate the plugin on your WordPress dashboard, click on Botsify. It will bring you to a page where you can simply paste the API Key provided under the Publish Bot options:

API Key field for Botsify Chatbot Widget.

Once you paste the API Key, click on Save Changes. That's it! Now, if you preview your website, you'll see the chatbot appear in the lower right-hand corner.


You want your website to be a valuable resource for your business. However, you’re not always available to answer visitor questions or inquiries. Chatbots are virtual assistants that serve as an effective alternative to live chats.

As we discussed in this article, there are four steps to creating a chatbot for WordPress:

  1. Sign up for a Botsify account (or similar chatbot tool).
  2. Choose a template for your chatbot.
  3. Customize your chatbot’s messages and stories.
  4. Add the chatbot code to your WordPress site.

Help your affiliate program reach new heights with Affiliate Royale. Get started today!

Do you have any questions about creating a chatbot for WordPress? Let us know in the comments section below!

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3 Black Hat SEO Tactics You Need To Avoid

Search engine optimization (SEO) can help boost your site’s page ranking and garner more viewers. However, search engines are designed to punish sites using “black hat,” or spammy, SEO tactics. You can get caught in these filters unintentionally, even if you’re not spamming on purpose.

Luckily, there are clear guidelines you can follow to avoid inadvertently using black hat SEO. Following these guidelines will ensure your site is not being pushed down in the rankings by factors within your control.

And understanding how search engines operate can help you to get more viewers for your affiliate website.

This article will go over what black hat SEO is, the factors search engines use to decide whether content is spammy, and how you can fix three black hat tactics you might be using unintentionally. Let’s get started!

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A Primer on Black Hat SEO

It’s important to understand black hat SEO before you can learn how to avoid it. First off, you might be wondering what it is, and why it’s called that. The term originated with reference to the black hats that villains often wore in old movies, especially Westerns.

One example of a black hat SEO tactic might be intentionally overloading your text with highly searched keywords in an attempt to game the system, a practice known as “keyword stuffing.” This tactic generally creates hard-to-read, unnatural sounding articles.

In contrast, the positive use of SEO techniques is referred to as “white hat.” The white hat alternative to keyword stuffing would be to write text focused on what’s important to your readers, working keywords in when it is natural to do so. However, how do search engines differentiate between the two? We’ll discuss that in the next section.

How Search Engines Judge Your Content

You might be wondering where and how search engines draw the line between black hat and white hat SEO. The primary difference between the two is in the value you’re adding for your visitors. Search engines favor fresh, original content. They penalize tactics that may be scamming the system, trying to boost a page’s ranking without necessarily offering additional value.

That isn’t to say that black hat SEO is always malicious. You may be using some of these techniques without being aware of it. However, search engines use an algorithm to determine rankings – so whatever your motives, you should make sure to avoid black hat tactics, as they will likely lower your ranking.

Lower rankings mean that viewers will be less likely to find your site via organic search, which can cause your page views to tank. In turn, this may hurt your affiliate sales.

In the next section, we’ll go over what some of these methods are and how you can avoid them.

3 Black Hat Tactics You Might Be Using (And How to Avoid Them)

Now that we know why black hat SEO is undesirable, we’ll go over three of the tactics you might be unintentionally using on your affiliate site, and how you can replace them.

In general, to avoid black hat SEO, you should focus as much on quality as you do on optimization. However, following are three of the most common SEO mistakes to avoid:

1. Keyword Stuffing

We briefly touched on keyword stuffing, the practice of overusing keywords, especially when they’re not relevant to your content. Keywords are commonly searched words or phrases, kind of like internet buzzwords.

When you abuse keywords, it creates bloated text that’s hard to read. Worse, if you use keywords that aren’t related to your text, you may be leading your visitors down a hole toward content they aren't looking for.

Search engines detect keyword stuffing by finding frequently repeated words or phrases or lists of keywords without any context at all. This practice harms your site because, aside from lowering your search rankings, it makes your site harder to read.

If your site is hard to read, visitors may flee, increasing your bounce rate and negatively affecting your page views and your profit as an affiliate site.

You can avoid keyword stuffing by focusing on writing natural-sounding text and mentioning keywords only when necessary. You also want to be providing valuable content.

For example, if you were selling a 100% silk sweater, it’s not enough to repeat the phrase “100% silk sweater” over and over again. You might want to write a description about the organic, eco-friendly conditions the silkworms were raised in, or a blog post about 12 outfit pairings that are cute for spring, and work in mentions of the sweater as you can.

2. Abusing Anchor Text Links

Another spammy tactic is overusing anchor text links. Anchor text links are any links attached to text – like the red text pictured in the above screenshot.

Text links can be beneficial in link building, the process of increasing external links to your site to improve SEO. If you're writing an article, and it touches on the content you’ve already written on your site, it’s fair game to post a select number of links to that content.

However, text links can also be used for advertisements, such as when another company has paid you for links to their site. It's fine to post high quality paid links in moderation, but it constitutes abuse if you're overdoing it.

Behavior that’s interpreted as spammy includes having many links containing the exact same text or having many sites link back to your website using the exact same anchor text.

Stuffing text with links can tank your site’s SEO. As an affiliate site, your reputation is important. If your site looks spammy, businesses may not want to be associated with your brand.

Having an overabundance of links to low-quality content (especially the oft-hated pop-up ads) can lower your brand’s reputation and its overall influence.

You can avoid this tactic by only including links where relevant. Even if you want to link to your affiliate content, you should make sure to work these links in naturally. It helps to only choose affiliates that match your niche as closely as possible.

For example, if you’re trying to sell a power drill on a makeup site, you might have a problem naturally working in links! But you shouldn’t have a problem working in one or two links to a new blush or mascara on the same site.

3. Copied Content

Copied content is another SEO killer. Remember back in college when you were required to produce original work or risk expulsion? SEO is similar to that. Duplicate content can lower your rankings.

Some website owners will copy text point-blank from other sites. That’s a definite no-no. However, even if you’re not doing that, the algorithm might still pick up your site as copied content.

For example, if your site has multiple links for the same content, it may show up as a duplicate. This can happen if you have one copy of your website with the www. extension and one without, or if you have a mobile version of your site and another version for desktop.

To avoid this, one solution is to use canonical links to tell search engines when you have multiple versions of the same content on your website. This way, you can tell search engines when you have intentionally created duplicate versions of pages, as for a mobile and desktop site.

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Using the best SEO practices is vital to the success of your affiliate program. The lower your SEO, the less likely it will be that anyone sees your affiliate site’s content – including the ads for your business.

However, you can easily implement strong SEO practices. Make sure you avoid these three tactics, which mirror black hat SEO:

  1. Keyword stuffing
  2. Repeated or overused Anchor Text Links
  3. Copied content

Do you have any other questions about the best SEO practices? Let us know in the comments section below!

Enjoyed this post? Be sure to check out our blog for more great content! You can also keep up with us on Twitter.

How You Can Set Out Terms and Conditions for Your Affiliate Marketing Program

Creating clear terms and conditions for participation in your affiliate marketing program is no easy task. There are legal and behavioral standards to consider when designing them, which can be complicated for many business owners.

However, by following some practical tips, you can define your ground rules and ensure they meet certain legal requirements. In turn, you can inform your affiliates of their responsibilities as well as mitigate risk to your business.

In this article, we’ll first explore the value of setting terms and conditions for your affiliate program. Next, we’ll offer tips on how to create them by using clear rules and procedures, outlining behavioral standards, and including clauses that cover intellectual property rights. Let’s get started!

Why Your Affiliate Marketing Program Needs Terms and Conditions

Terms and conditions outline a set of rules users must follow in order to continue using a certain company's products or services. This is a popular practice for many types of websites and online platforms, not just affiliate programs.

You're probably familiar with the concept from using various online services yourself:

The Terms and Conditions for Apple Media.

In the context of your affiliate program, your terms and conditions outline guidelines your partners must follow to continue receiving compensation for promoting your brand.

One key reason to include these ground rules for your affiliate program is that they set expectations for your partners in advance. A common practice is to require them to agree to your guidelines before they begin promoting your products, which helps define their responsibilities and yours.

Another reason to create official terms and conditions is that they can limit your legal liability in certain situations. You can include a clause that states you are not responsible for your affiliates' actions or content, including whether it's accurate, complete, or suitable for any purpose.

Finally, you can enforce terms and conditions through termination clauses. If one of your affiliates is deliberately breaking your rules, you'll have the power to revoke their account.

How You Can Set Out Terms and Conditions for Your Affiliate Marketing Program (3 Key Tips)

If you find creating terms and conditions for your affiliate program overwhelming, don’t worry. Here are three key tips you can put into practice to help make it easier.

1. Specify Clear Rules and Procedures for Compliance with Government Regulations

The Federal Trade Commission (FTC) is an agency of the United States government that sets out regulations businesses must follow. To be compliant with FTC guidelines, you need to ensure your affiliates disclose that they receive compensation for promoting your products in an obvious way, such as tagging affiliate posts on social media with “#ad”.

Merchants are responsible for ensuring their affiliates follow these disclosure laws. Breaking them can lead to hefty fines for your business. To protect yourself, it's wise to include a clause in your terms and conditions requiring affiliates to adhere to FTC guidelines in order to continue participating in your program.

2. Outline Behavioral Standards to Uphold Your Brand's Image

Your terms and conditions can also enable you to set behavioral standards for your affiliates. This lets your partners know what’s acceptable when promoting your products and what will not be tolerated.

For example, you can include clauses that prohibit users from spamming third party blogs or social media with their affiliate links. You can also ban unethical marketing practices such as cookie stuffing, which is the practice of embedding affiliate cookies into web pages without a visitor's knowledge.

These standards can help you maintain your brand's positive image and authority, and prevent the negative repercussions of such practices from falling back on you. Plus, your affiliates may be less likely to try underhanded activities if they know it will put their accounts at risk.

3. Protect Your Business Against Intellectual Property Claims

Finally, your terms and conditions should include a clause about intellectual property. This includes copyrights, patents, trademarks, and trade secrets. Your contract should state that affiliates are responsible for all intellectual property right claims that may arise from their content.

By doing so, you can avoid potential lawsuits as a result of your affiliates using copyrighted images, logos, or other content when promoting your brand. This is also another chance to educate your partners on laws they should be aware of to legally market your products or services.


Creating the terms and conditions of your affiliate marketing program can be overwhelming due to the number of factors you must consider. However, by following a few key tips you can ensure you're on the right track to help protect you and your partners. 

In this post, we covered why your affiliate marketing program needs terms and conditions, and three important clauses to include:

  1. Specify clear rules and procedures for compliance with FTC regulations.
  2. Set behavioral standards of how you expect your affiliates to promote your products to uphold your brand's image.
  3. Protect your business against intellectual property claims.

Do you have any thoughts or questions about how to create terms and conditions for your affiliate marketing program? Let us know in the comments section below!

3 Ways Your Affiliate Program Can Prepare New Recruits

Recruitment is a core aspect of an affiliate marketing program's success. However, without an effective onboarding program, new partners may struggle to make sales or even violate Federal Trade Commission (FTC) rules.

That's why it's important for your affiliate program to prepare recruits. This process may include orientation, sharing comprehensive guidelines, and supplying partners with tools to help them flourish in their role.

In this post, we'll take a look at the importance of onboarding recruits. Then, we'll offer practical tips on how you can support your affiliates and prepare them to drive sales. Let's get started!

The Importance of Affiliate Onboarding

Successful onboarding is hugely important for affiliate programs. Just like any type of work, if a partner isn’t prepared well, they may struggle to make the impact you were both hoping for.

For instance, inadequate onboarding (or a complete lack thereof) may lead to poor productivity and gradual dissatisfaction. This could result in your new recruit not settling down or fulfilling the goals that they had set for themselves when they joined.

Even worse, weak onboarding could result in retention issues and high turnover. After all, if your partners don’t feel engaged, they may perceive themselves as expendable. In the end, losing recruits will prevent you from building a stable affiliate program.

It isn’t just about welcoming them to your business, either. If new affiliates aren’t aware of legal requirements, such as displaying disclosures, they could incur fines from the FTC. This is bad for them, but could also reflect poorly on your program.

With onboarding, you can give your recruits a solid impression of your brand’s scope and values. When they understand your objectives, targets, and what their role will be, they’ll be prepared to effectively implement affiliate marketing to their own benefit and yours.

3 Ways Your Affiliate Program Can Prepare New Recruits

Fortunately, there are a number of options when it comes to methods for supporting your recruits. Here are three ways you can get your partners up and running from the get-go.

1. Have Orientation Training In Place

One method of getting recruits ready is providing a formal orientation. It’s easy to get lost in a new environment. Without the right support, your new partners could quickly become overwhelmed.

When you create your training process, it might be smart to cover topics such as how to create and share disclosures, navigate your affiliate dashboard, and track commissions. To help guide them through the process, you could assign mentors to each of your new partners.

This might be a generous affiliate with plenty of experience under their belt, or someone from your own marketing team. Mentoring can help develop a sense of community and nurture strong relationships that may help individuals feel valued in your program.

Ultimately, communication is important when it comes to orienting recruits. Regular email updates are a solid start, but there are other options. A solid welcome message is not only easy to create, but can direct recruits to further resources they may need.

To set one up using Affiliate Royale, navigate to Options > Dashboard. Here, you can write your custom welcome message:

Dashboard settings in Affiliate Royale.

Click on Update Options to save and publish it. 

2. Provide Affiliates With Clear Guidelines

Guidelines can help new recruits seamlessly integrate into your program. Your directives should cover your values and best practices, such as adding disclosures and maintaining your brand's voice.

Clear guidelines can be especially valuable to ensuring your program is in full compliance with the FTC. Such safeguards may be just what you need to protect your brand and against serious consequences if your affiliates violate disclosure laws. 

Of course, building up a series of guidelines is an on-going process, and it can be a lot of information for partners to digest at once. Given this, try to keep your guidelines simple and remember to notify partners of any updates.

Also, look to break up text with media, such as screenshots, infographics, and videos. Consider using examples to illustrate key guidelines. You can also organize content in a resource hub on your website to centralize your materials.

Finally, you might want to use Frequently Asked Questions (FAQs) as another means of directing new partners to your guidelines. An FAQ page can provide vital answers no matter when your affiliates find themselves needing information.

3. Supply Your Partners With Relevant Materials

When a recruit is fully equipped with relevant marketing tools, they’re more likely to hit the ground running. With that in mind, providing affiliates with helpful materials can ease the transition into your program.

For instance, you might want to share lists of recommended resources – such as specific WordPress plugins – for your new partners to utilize. By gathering them together on a readily available page, you can ensure that your affiliates won’t waste time searching for tools to improve their marketing skills.

Similarly, your affiliates may not feel comfortable creating graphics to promote your products. To give them a leg up, you can share some visuals they can use through your resource hub.

With Affiliate Royale, the process of uploading banners and ads is easy. To do so, go to Affiliate Royale > Links & Banners. Next, click on the plus sign:

Add Links & Banners page on Affiliate Royale.

From the dropdown menu, select the Banner option. Then, it’s just a matter of uploading your file, adding explanatory info, and providing a target URL:

Option to upload a banner on Affiliate Royale.

Finally, click on the Update Links & Banners button. Once that's done, your affiliates can access your materials and incorporate them on their websites or in promotional content.


Attracting new recruits is an integral aspect of managing a thriving affiliate marketing program. However, once they've joined, you need to ensure they're fully prepared to succeed.

In this post, we shared three ways you can prepare your affiliate program's recruits:

  1. Create orientation training for your new members.
  2. Ensure you have clear guidelines to help direct your partners.
  3. Supply them with resources and materials they need for a solid head start.

Do you have questions about how you can ensure that your recruits are properly prepared for your affiliate program? Ask away in the comments section below!

4 Ways You Can Create Engaging Product Pages for Your Affiliate Program

Creating engaging product pages for your business is an essential but sometimes difficult step. There are many aspects of design and user experience (UX) to consider which can make building these pages more complicated than you might expect.

Fortunately, there are some proven ways to make your listings stand out to visitors as well as potential affiliates. As a result, people will be more likely to sign up to become ambassadors for your brand and drive traffic to your product pages.

In this article, we’ll start by explaining why professional product pages matter to your affiliate program. We’ll then discuss four tips for optimizing yours. Let’s get started!

Why Engaging Product Pages Matter to Your Affiliate Program

At first glance, it may seem like your product pages and your affiliate program are two areas of your brand that have little to no overlap. However, the way you display your merchandise online is actually highly important from a recruiting standpoint.

When potential affiliates assess your site, they want to be assured that your listings have a reasonable chance of converting visitors into customers, as this is how they earn commissions. If your pages are lacking in this area, you may find it difficult to convince people to promote your products.

Similarly, affiliates who've already joined your program may grow frustrated if they're working hard to send customers your way but aren't getting paid. Optimized product pages can keep them happy so your retention rate stays high.

4 Ways You Can Create Engaging Product Pages for Your Affiliate Program

Optimizing your product pages requires a few key components. Here are four strategies you can utilize to make yours stand out to potential affiliates and customers.

1. Use Informative and Clear Descriptions

An informative description clearly defines what a product does and the benefits of using it, along with any pertinent details. This is a vital part of your pages, as 20 percent of shoppers will not purchase an item if they feel there's missing or unclear information.

On the other hand, comprehensive, well-written content can help customers make fully-informed purchasing decisions. Likewise, affiliates may use these details to promote your brand and improve your conversions.

When creating your product descriptions, clearly state the item’s intended use and how customers can benefit from owning it. It’s also important to list other relevant information such as dimensions, weight, and variations:

An example of an Amazon product description.

Depending on what types of products you sell, bullet points or subheadings may be useful for breaking up key details into readable chunks.

2. Include Calls to Action (CTAs)

A CTA prompts site visitors to act. You'll find examples on e-commerce pages that feature a Buy Now or Add to Cart button:

An example of an Amazon CTA.

CTAs for product pages are important because they guide customers toward making a purchase. Not only that, but 90 percent of visitors who read your page titles will also read your CTA copy, which underlines their importance.

For optimizing your CTAs, consider the following tips:

  • Apply text on your buttons that compels users to act, such as “Try Our Free Demo” or “Buy Now.”
  • Experiment with different color choices for your buttons. Choose one that matches your site's design but still stands out.
  • Use large and legible text. It should be big enough to read and capture users' attention right away.
  • Create a sense of urgency to improve click-through rates. You could try: “Sign up today and get 30% off!”
  • Place buttons above the fold so visitors can see them without having to scroll down.

Beyond e-commerce, you can also craft CTAs to encourage shoppers to sign up for your email newsletter, or even to prompt potential partners to sign up for your affiliate program.

3. Feature Excellent Photographs

High-quality product images are key to accurately depicting the items you're selling. Customers and affiliates should be able to clearly see details, such as stitching, up close. Great photos replicate the experience of in-person shopping:

A product image showing an up-close look at a USB C cable.

Photos are also important because they're often the first thing people pay attention to when a page loads. When shopping, people want to be assured your product matches what they're looking for. Assessing the item visually is a key step in that process.

In fact, shoppers cite product photography as the number one thing they want more of from online brands. Delivering on this front could help you stand out from your competition.

There are a number of factors that contribute to creating excellent product photographs, such as:

  • Using a consumer DSLR camera or modern smartphone
  • Showcasing multiple angles
  • Using a white background
  • Saving your images in the ideal dimensions specified by your WordPress theme

In some cases, it may be worth your while to hire a professional product photographer to create your store's images.

4. Ensure Your Pages Load Quickly

According to Google’s mobile page speed study, a site’s bounce rate increases every second it takes for a page to load. The same principle also applies to desktop versions of websites. Additionally, 47 percent of online shoppers expect webpages to load in two seconds or less.

Optimizing the performance of your product pages is therefore key to maximizing conversions and keeping your affiliates satisfied. There are a number of steps you can take to improve your site's loading times, including:

  • Compressing your image files
  • Minifying your site's code
  • Implementing browser caching
  • Employing a Content Delivery Network (CDN)
  • Removing unused WordPress plugins and themes

Platforms such as Google PageSpeed Insights and Pingdom Tools can test your current loading times to provide a baseline to work from.


Creating engaging product pages for your brand is not an intuitive process for most website owners. There are many aspects to consider and experiment with, which can make the process feel overwhelming.

In this post, we covered four ways you can create quality product pages to help your affiliate program succeed:

  1. Use informative and clear descriptions on each page.
  2. Include compelling CTAs to boost conversions.
  3. Feature excellent photographs to showcase your products.
  4. Ensure that your pages load quickly to reduce bounce rates and increase sales.

Do you have any questions about product pages and how they relate to your affiliate program? Let us know in the comments section below!

Why Industry Knowledge Is Vital for Affiliate Programs

Having industry knowledge is critical for an affiliate marketing program to stay competitive. Without it, you could struggle to stay on top of the latest trends and tactics, leading to a negative impact on sales and overall performance.

Taking steps to build your industry knowledge can give you access to information that could be leveraged by your program and your affiliates. With effort, it may turn into new strategies and techniques to drive sales and click-throughs. 

In this article, we’ll first take a look at what “industry knowledge” means. Then, we’ll offer practical tips for you to build yours to benefit your affiliate program. Let's get started!

Why Industry Knowledge Is Vital for Affiliate Programs

Industry knowledge consists of information on trends, practices, and processes related to your field. To stay effective, affiliate programs need to stay up-to-date on developments not only in their brands' niches, but also in marketing.

Your partners rely on your expertise to help them show off your products in the best light. Knowing the ins and outs of your industry can provide you with key details you can share with your affiliates to pass along to customers and drive sales.

No matter what area your brand is focused on, industry knowledge can help your affiliate marketing strategy, too. Understanding the landscape of this growing field can help you stay competitive when it comes to commission rates and other benefits.

Ultimately, your affiliate program needs partners who are authoritative on your products, brand, and niche. Bolstered with more thorough knowledge, your affiliates can promote your business in ways that entice leads, resulting in higher sales rates.

How You Can Build Industry Knowledge as an Affiliate Marketer (3 Key Tips)

If you’re not familiar with the practice of building industry knowledge, it could seem overwhelming. Thankfully, there are a few ways you can make it easier.

1. Look to Leverage Networking

Networking can benefit your affiliate program in a number of ways. First, it can be a productive means of making meaningful connections with other brands in your field, as well as other marketers. This may help you find opportunities for collaboration, or even introduce you to influencers you can recruit.

Similarly, networking could be an opportunity to increase your industry knowledge. Specifically, it enables you to learn more about what others are doing to progress their brands, products, and marketing strategies.

Learning about the practices and principles of others in your field can tip you off to methods you can leverage to gain a competitive edge. For instance, if you discover that other businesses in your industry offer higher affiliate commission rates, you may be able to match them to attract new partners.

As we'll discuss later, conferences can be one way to network effectively. However, there are alternatives, such as social media and online business communities. These can be productive environments for exchanging ideas, tips, and advice to further your program.

2. Tap Into Industry News

No matter what field you're in, keeping tabs on industry news is important. It can provide you with valuable insights into a whole slew of trends, tactics, and insider tips that can broaden your knowledge and therefore improve your brand.

Of course, finding news sources that are relevant to you can be tricky. If that proves to be the case, consider platforms such as podcasts, trade journals, LinkedIn posts, and blogs. By varying where you find information, you can tune in to a wide range of perspectives to broaden your industry knowledge.

The latest advancements in your industry may also be useful to your affiliates. By pointing out key sources they should follow, you can provide key information your partners can mention in their promotions to drive sales.

You may want to centralize these references on a resource hub to help your affiliates stay ahead and up-to-date. One way to achieve this is by using our Affiliate Royale plugin: 

The Affiliate Royale plugin landing page.

When you share your favorite sources via a resource hub with your affiliates, you’ll be supporting their success. They can then use industry news to your mutual benefit.

3. Attend Affiliate and Industry Conferences

One of the best ways to stay on top of your affiliate marketing game is to attend conferences. There are dozens of these events held every year. They may provide you with access to some of the foremost figures in your sector, and information about changes in best practices.

Moreover, experts will be able to offer plenty of insights into future trends. Naturally, that may give your program a competitive edge since these conferences can provide you with knowledge you can adapt to meet your affiliates' needs.

If you become a sponsor at a conference, you could also use this as an opportunity to recruit new partners. Many affiliates attend these events looking for brand deals, so they're already open to listening to what you have to offer.

However, there are also industry conferences you may want to attend. They can be useful for staying up-to-date on trends and advancements in your field. Again, this can go on to help you develop and sell your products.

With all that information at your disposal, you can make the necessary preparations to maximize your short and long-term plans. By learning from authorities in your industry, you can formulate new strategies, onboard their tips, and make adjustments to your current tactics if necessary.

Through the knowledge and tips you gain from leaders in your niche as well as affiliates, you can incorporate new information and methods into your campaigns.


Industry knowledge can provide your affiliate program with a much-needed boost to help it stay competitive and effective. By seeking it out, you gain access to valuable information such as trends, tactics, and general advice you can use to strengthen your brand.

In this post, we covered three different ways you can build up your industry knowledge:

  1. Network to develop professional relationships.
  2. Tap into industry news for up-to-date information.
  3. Attend conferences to gain access to expert insights.

Do you have any questions about how you can build industry knowledge as an affiliate marketer? Tell us in the comments section below!

How to Create an Educational Guide for Your Affiliates

When an affiliate program has recruits that hit the ground running, they can quickly see the results in their sales and click-through rate (CTR). Conversely, when your partners struggle, they may become overwhelmed and their productivity might slip significantly.

With that in mind, it's important for your program to give its affiliates all the resources they need to flourish. One solution is to provide them with an educational guide to inform their actions and help them when they need it.

In this article, we'll first take a look at the importance of creating affiliate educational guides. Then we'll offer some tips for developing one for your program. Let's get started!

The Importance of Educational Guides for Affiliates

Any line of work will see the benefits of providing access to educational guides. These resources can shape a person's understanding of what's expected of them at a new business, codify your company's values, styles, and goals, and quickly familiarize individuals with other basics they need to do their job well.

However, educational guides can be especially beneficial for affiliate programs. Consider how new recruits may not be familiar with the tools available to help them if they've never promoted products for a brand before.

A written guide can also give partners the information they need to be up-to-date on important issues such as Federal Trade Commission (FTC) compliance. After all, breaching FTC regulations can reflect negatively not only on individual affiliates, but your business.

Moreover, guides are dynamic. As your company changes, they can be revised to meet your evolving requirements over time. This can make them a versatile asset for your program, ensuring your affiliates won’t be out of the loop.

Ultimately, your program's official affiliate guidelines can act as a form of communication to deliver critical information to your partners. Plus, it will always be available for influencers to reference if they're feeling stuck.

How to Create an Educational Guide for Your Affiliates (4 Key Tips)

It's prudent to make your guidelines comprehensive without overwhelming new recruits. Here are four key tips for producing an educational guide that won’t leave your partners scratching their heads. 

1. Include Affiliate Marketing Do's and Don'ts

One of the most important facets of an educational guide for affiliates is including industry do's and don'ts. Foundational knowledge of how your partners should promote your products is the most critical aspect of this resource. 

For instance, you could provide a summary of FTC requirements for affiliates. In particular, that might include information on link disclosures, wording disclaimers, and how to display them.

Whenever you promote something on social media and stand to gain from it (even if you're not receiving money), your position needs to be disclosed to the public. This is one step to keep you and your affiliates safe:

Gal Gadot disclosing her paid partnership with Smartwater in an Instagram post.

Likewise, do's and don'ts might also encompass stylistic considerations, marketing techniques, search engine optimization (SEO), and more. Armed with the knowledge of what is and isn't the right approach, your affiliates may feel more emboldened to pursue sales and click-throughs. 

To that end, when creating your affiliate marketing guide, it’s wise to create separate documents for each subject. This way, your affiliates can search for exactly what they want to know and have a way to break down information into digestible portions.

2. Brand Your Program's Guide to Promote Your Identity

Throughout your educational guide, it's smart to make it clear that it belongs to your brand. After all, this resource will likely be a fundamental part of your onboarding process, and might be some affiliates' first exposure to your program.

By branding your guidelines, you establish in the eyes of your recruits a strong and explicit identity for your program from the get-go. They can then immediately start to absorb the tone, style, and overall feel you want to portray.

As an established brand, you likely already have all the materials necessary to stamp your identity on your affiliate guide. Namely, you could place your logo or relevant banners in your documents, and follow the stylistic requirements you use for other marketing content, such as blog posts or emails.

All that can go a long way toward nurturing an appreciation of your brand's identity among your recruits. They can then fully process and internalize these features for their own future use.

3. Look to Other Guides for Inspiration 

If you haven't written an extensive online resource like an affiliate guide before, you may be at a loss as to where to start. Not only do you have to take into account the content you must create, but also how to present it. Above all, you want it to be easy to understand and visually appealing.

However, don't fret if you’re unsure where to start. There are plenty of guide templates online, some of which are freely accessible. You can also check out examples that are often included in showcase lists:

A style guide produced by Apple.

These can give you helpful pointers as to what may work best for you. By studying your competition and other successful programs, you can adapt your own content into an educational affiliate guide that makes sense for your brand.

4. Distribute Your Guide to Current and Incoming Affiliates

Once you have some informative resources ready to go, your next step is to get them into the hands of your affiliates. To get started, consider centralizing them onto a single, easy-to-access resource page.

By doing so, you can have a ready-to-share link to your complete affiliate educational guide. You could easily include it as part of your site's welcome message to new recruits.

One way to do this is through a plugin optimized to facilitate communication between your program and its partners. Affiliate Royale is one such tool.

To share your new guide with your partners, install and activate our Affiliate Royale plugin on your WordPress site. Then, navigate to Affiliate Royale > Options > Dashboard:

The Affiliate Royale Options page.

Here, you can create a welcome message. Then, scroll down to the bottom of the page and look for an option labeled Custom Nav Pages:

The Affiliate Royale Custom Nav Pages option.

This feature enables you to place custom navigation links in your affiliates’ online dashboards, providing them fast access to any educational guides you create. Remember to click on Update Options when you're done.


Your affiliate program needs partners who don't feel lost. By offering them clear guidelines, you can support them from the beginning so that they're confident enough to thrive in their role promoting your products.

To create your own affiliate educational guide, remember the four tips we shared in this post:

  1. Include important do's and don'ts of affiliate marketing.
  2. Incorporate your brand identity.
  3. Look to other guides for inspiration.
  4. Distribute your guide among your affiliates.

Do you have any questions about creating and using educational guides for your affiliate marketing program? Let us know in the comments section below!

An Introduction to Link Rot (And How It Can Affect Your Affiliate Program)

Search Engine Optimization (SEO) is vital to most websites, and affiliate content is no different. When your partners don’t appear high on search engine results pages (SERPs), your marketing efforts may stagnate. Unfortunately, link rot can cause them to drop down the ranks.

However, even if your affiliates' content currently suffers from link rot, that doesn’t mean all is lost. With the right steps and precautions, you can treat the problem and help your partners restore their rankings.

In this article, we’ll define what link rot is, and how it can affect your affiliate program. Next, we’ll discuss how you can stop it from impacting you. Let’s get started!

An Introduction to Link Rot and How It Can Affect Your Affiliate Program

Link building is an important step in boosting your search engine rankings. If you want to get your affiliate program noticed, this practice can increase the visibility of your brand. The same applies to your partners' content.

Unfortunately, the more links you have, the higher your chances of eventually suffering link rot. Also called “link death” or “link breaking”, this is what happens when pages you've linked to in the past become unavailable over time due to moved or deleted content.

Link rot causes problems for websites of all kinds, even government websites and law firms. On average, over 20 years, more than 98 percent of links will become inactive or broken. Within just two years, almost a third of all links on social media will be dead.

This may seem innocuous at first, but link rot can negatively impact your affiliate program. After all, user experience (UX) is key to keeping visitors engaged on your website.

Link rot can negatively affect UX and create frustration for users. Enough broken links may prevent potential recruits from finding the information they need, or scare them off because your site doesn't seem trustworthy.

Link death can also cause you to slip down in SERP rankings. While a broken link here or there may not result in any consequences, too many can add significant time to the process of crawling your site, which can impact your quality score.

Finally, affiliate marketing relies on links to drive conversions. If you delete or move a landing page and don't inform your partners, their content will suffer link rot. Not only will this prevent them from earning commissions, but it will also keep customers from making their way to your site.

How You Can Stop Link Rot from Impacting Your Affiliate Program (3 Key Tips)

Fortunately, there are steps you can take to prevent your site – and your affiliates' – from suffering from link rot. Let’s take a closer look at how you can protect your affiliate program.

1. Communicate With Your Affiliates

One of the best ways you can protect your affiliate program from dealing with large volumes of link rot is communicating clearly and effectively with your affiliates from the beginning. After all, it takes a lot of work to keep links up to date on every web page and social media platform.

If you change your website's structure in some way, such as deleting outdated content or modifying your permalink structure to maximize SEO, it's going to cause a ripple effect. These situations can create dead links that your affiliates may continue to post if they are not told about changes.

Too much link rot, and your affiliate program may start to see negative side effects. A drop in conversions due to leads not being able to find your site is one. You'll also likely have some unhappy partners who've missed out on commissions.

You can keep your affiliates in the loop by using our Affiliate Royale plugin. If, for example, you change a URL or delete a page, you can communicate that through the plugin’s welcome message feature:

The welcome message on the Affiliate Royale dashboard.

Your message will appear on your affiliates' dashboards when they log in to inform them that they should remove or replace any links to your changed resources.

2. Use Broken Link Finder Tools

If there are dead links in your content, then your SEO could be adversely affected. Over time, broken links can accumulate and become challenging to manage.

Fortunately, you can utilize an automated tool, such as Broken Link Checker, that can help you easily locate any broken links on your site. All you have to do is download and activate the plugin, and it will automatically list any problematic links it finds. Simply navigate to Tools > Broken Links to view them:

The detected links page from the Broken Link Checker plugin.

Once you've identified the broken links on your site, your next step is to update, remove, or replace them as you see fit.

3. Implement URL Redirects to Prevent Broken Links

One way to prevent broken internal links is to produce 301 redirects whenever you move or delete a page. Doing so will forward both visitors and Google bots to a new page when they follow a broken link, thus restoring link equity for your website's pages.

Indeed, with a broken links tool, you can narrow down the specific landing pages that are causing problems as we described above, then introduce an appropriate redirect. If your dead links were caused by a domain change, then it will be best to edit your .htaccess file to add a 301 redirect to your WordPress site.

However, if you're dealing with individual landing pages, you can instead use a plugin such as Redirection to quickly perform this essential administrative task. This plugin enables you to easily set up a 301 redirection for any target URL.

Once you've downloaded and activated it, navigate to Tools > Redirection. You’ll have to set up your account, but it’s just a quick series of questions. Then you can enter your old (source) URL and the new page you want to send visitors to:

The Redirection plugin on the back end of WordPress.

Click on Add Redirect, and you’ll be done.


You don’t need to let link rot destroy your position on SERPs. By taking action, you can improve your standing and ensure your links receive the repairs they may need.

Let’s recap some of the ways you can stop link rot from negatively impacting your affiliate program:

  1. Communicate with your affiliates to increase clarity.
  2. Use a broken link finder tool to locate dead links.
  3. Ensure you have URL redirects in place to prevent broken links.

Do you have any questions about link rot? Ask away in the comments section below!

3 Reasons to Solicit Podcasters for Your Affiliate Program

Expanding your affiliate marketing strategy into new mediums is a smart move. Otherwise, you could struggle to grow and extend your reach. If that happens, your program could stagnate and subsequently lose out on traffic and click-throughs.

One emerging market worth considering is podcasting, an increasingly popular form of audio entertainment. Like radio before it, podcasting covers various genres and can appeal to a range of audiences.

In this article, we'll first give you a background on this medium and its popularity. Then we'll look into three reasons why you should recruit podcasters for your affiliate program. Let's get started!

An Introduction to Podcasting

Podcasts are digital recordings that can be streamed or downloaded. Most release regular episodes that feature the same host and are centered around a particular theme. The format is similar to that of talk radio:

An example of a podcast.

Although it's a popular medium, podcasting is often overlooked. By nature, this type of content is versatile since it can be listened to on computers, mobile phones, or tablets. This gives audiences the option to access shows however they want and whenever they want.

For instance, listeners could go directly to a podcaster's website, seek out a platform that aggregates episodes, or use an app such as Spotify or Apple Podcasts. Essentially, podcasts can be adapted to anyone's schedule.

Podcasting has been growing in popularity, too. Fifty-one percent of Americans have listened to one at some point, while 32 percent tune in to shows on a monthly basis. Almost a quarter engage with at least one episode each week.

For affiliate programs, that's a sizeable audience. This is especially true when you consider listeners who tune in weekly are more likely to follow multiple shows.

3 Reasons to Solicit Podcasters for Your Affiliate Program

With the ever-growing popularity of podcasts, it makes sense to leverage this market for your brand. Here are three ways podcasters could benefit your affiliate program as partners.

1. You Could Gain Access to Niche Audiences

There are countless podcasts that cater to various topics and audiences. Whether it's lifestyle, education, relationships, careers, or even storytelling, there are likely to be dozens of shows with a general or nuanced focus related to your industry.

Fortunately for you, this means you can reach out to targeted audiences practically crafted for you. For example, if your brand sells eco-friendly cleaning products, you can find plenty of podcasts that focus on sustainable living or conservation. The possibilities are endless.

Plus, if someone is tuning into a particular podcast, you can rest assured that they are fairly invested in the topic it discusses. That means they may already be looking for the types of products and services you offer.

Moreover, niche podcasters are likely to have experience and knowledge in their specialization. This can enable your affiliate program to leverage their credibility in your industry and reap the benefits that come with having authentic, relatable partners.

2. Podcasts Offer Chances to Network in Your Industry

Similarly, podcasters can not only lend you their authority when you partner with them, but can also provide opportunities to make additional connections in your field. Indeed, many hosts actively seek to network themselves and may already be familiar with the importance of the practice.

When it comes to affiliate marketing, networking is valuable in a few ways. First, it's helpful for you to meet new potential partners who can help you extend your brand's reach.

However, it's also advantageous to have affiliates who do their own networking. For instance, when you work with a podcaster who hosts interviews or celebrity appearances, you may be able to connect with the guests and their audiences, too.

This is especially useful if your partners have regular contributors, but even more so if they bring in a new speaker every episode:

A podcast featuring a guest host.

By broadening your pool of potential leads, you're increasing your chances of driving more conversions for your brand. You may even be able to find new affiliates by connecting with your podcasting partners' former guests.

3. They Provide Promotional Opportunities

Podcasting is an interactive and personable medium. Statistically speaking, audio shows shape listeners' interests in products and services. This is also reflected in the continued rise of ad revenue for this type of content, which stood at $514 million in 2019.

Many podcasters actively seek opportunities for advertisements, sponsorships, and collaborations with businesses. This means recruiting new partners in this medium could be easier than you think.

Plus, consider that many podcasters often feature review segments on their shows. Finding these creators is a prime opportunity to leverage this for your brand.

Also, podcasters are likely to understand how their audience ticks. In a sense, they may know how to target their listeners without losing trust or credibility. That can benefit your program, as they can focus on making your products and services sell-able through their platform.

How to Recruit Podcasters to Your Affiliate Program

If you've made the decision to seek out podcasters for your affiliate program, you may be wondering what your next step should be. Of course, your first port of call will be to identify creators in your field.

Fortunately, there are tons of podcast repositories that you can sift through to identify prospects for your program. These sites let you filter shows by topic, location, and language.

You can then reach out to any podcasters who seem like they would fit in well with your program and brand image.


Podcasters are skilled when it comes to producing authentic content that could drive up your traffic, sales, and exposure. By recruiting some of these audio content creators for your affiliate program, you can tap into new audiences.

In this post, we explained how podcasters can benefit your affiliate program by:

  1. Helping you reach niche audiences in new markets.
  2. Providing plentiful chances for networking to grow your program.
  3. Offering promotional opportunities for your brand.

Do you have any questions about adding podcasters to your affiliate marketing program? Tell us in the comments section below!

3 Ways Your Affiliate Program Can Use Social Media to Attract New Recruits

Any thriving affiliate program will need to attract new recruits. Without them, your marketing strategy may not pan out as well as you had planned. Without new partners, expanding your brand's reach can be a challenge.

That’s where social media can have a powerful impact. Not only does it boast a huge user base and therefore a seemingly-unending reservoir of potential recruits, but it’s an excellent means of raising your program’s profile overall.

In this article, we’ll go over just why social media matters for affiliate program recruitment. Then we’ll discuss three ways you can begin utilizing it. Let’s get started!

Are you ready to start your own affiliate program? Try Affiliate Royale today!

Why Social Media Matters for Affiliate Program Recruitment

On the Internet today, social media reigns supreme. Many of these platforms boast large, active, and engaged user bases.

In 2019, there were some 3.5 billion users on social media, with 90.4 percent of millennials alone using it every single day. That’s a considerable audience and a reservoir that could be tapped by affiliate programs for both marketing and recruitment purposes.

As a marketer, you're likely already aware of the practical benefits that come with a social media presence, such as increased traffic and click-throughs. Beyond that, you can also use it to enhance your credibility and raise your brand's profile. 

However, there are specific reasons to utilize social media for affiliate recruitment. Namely, it could give you access to a new and wider audience. Plus, you may be able to find recruits who already possess many of the skills you might look for in an influencer.

3 Ways Your Affiliate Program Can Use Social Media for Recruitment

Knowing that social media could be an excellent tool to find new recruits and knowing how to use social media for that process are two distinct matters. Let’s take a look at three ways you can utilize social media to find new affiliates!

1. Utilize Hashtags for Exposure

With so many users on social media, it can seem impossible to stand out from the crowd. Thankfully, hashtags are one way to deal with this.

Hashtags are a common technique used across multiple social media platforms to categorize and promote posts and increase exposure. They're also an effective technique to stamp your identity on your creative process, whether in a tweet or an Instagram post:

An Instagram post in which a shoe company uses several recruitment hashtags.

Best of all, there are often specific hashtags you can leverage for recruitment. Of course, you'll likely have to do your research to identify which ones are relevant to you and your business.

At first glance, you may find that generic hashtags like #recruiting and #hiring are too competitive for you to gain traction; however, it isn't likely to hurt your chances of increasing engagement if you include them alongside other more specific hashtags.

If you're unsure which hashtags to utilize, don't fret. There are free tools such as RiteTag and Hashtagify that can guide your choices.

These tools enable you to enter specific details, such as a prospective hashtag. They then analyze its associated metrics and provide similar alternatives.

With this information, you can try to optimize your posts for maximum effectiveness. Ultimately, the more people you reach, the more likely it is you’ll find new recruits.

2. Interact with Followers to Boost Engagement

No matter the quality of your social media accounts, it's still important to be accessible. If your followers don't feel listened to, they may still be unconvinced that joining your program could benefit them.

That's why it's important to go into social media with two specific engagement strategies: reactive and proactive. Both have their benefits, and each can improve your profiles and recruitment levels in the short and long-term.

When it comes to reactive engagement, think along the lines of responding to messages or replying to comments on your posts. These interactions can help people feel valued, which may lead them to conclude that they would also be appreciated as part of your program.

With respect to proactive engagement, the goal is to take the initiative and put the ball squarely in your own court. For instance, you could search social media platforms for people referencing affiliate marketing or looking to become an affiliate.

You can then directly answer them, lending authority to your brand while showing genuine interest in their services as influencers. Or you could utilize features such as Twitter's poll functionality to draw engagement.

By creating opportunities for engagement, your affiliate program may stand out and create a buzz in the eyes of prospective partners. After all, they may not fully understand what affiliate marketing entails. Your program can step in and provide the answers and possibly inspire prospective partners to promote your brand.

3. Stay Active to Build Connections

Successful social media accounts thrive on connections. As we've discussed, connections can be fostered through hashtags and interactions with followers.

However, if you're not active, then you may still lose out on engagement and exposure. If you aren't posting consistently, then you may undermine your own recruitment efforts.

Leaving sizeable gaps between posts could prevent you from making it to the top of followers' feeds. However, a successful schedule is all about balance. You want to be active enough that people don't forget about you, but not so active so that you start to overwhelm or annoy them.

Each social media platform may require a different level of commitment. For example, you may have to post multiple times a day on Twitter to improve your chances of being seen by followers, but be able to get away with weekly Facebook updates.

Of course, quantity shouldn't come at the expense of quality, so it's important that your contributions are crafted well and relevant to your targeted audience. If you're concerned that posting regularly could be time-consuming for you, don't worry.

There are plenty of tools that can help, and some of them, such as TweetDeck, are free. They enable you to schedule posts well in advance. This can help ensure you stay active and post at the times you consider to be optimal without it detracting from your other priorities. 


As an affiliate program, you may already know that social media can be an excellent platform for driving sales and click-throughs. With a bit of effort, it might also become a source of new, capable affiliate recruits.

In this article, we looked at some techniques you can apply to turn your social media presence into a recruitment hub, including:

  1. Utilizing hashtags to maximize your social media profiles.
  2. Interacting with followers to boost your engagement levels.
  3. Staying active to nurture strong connections with your followers.

Do you have any questions about using social media for affiliate recruitment? Tell us in the comments section below!