3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

Marketing is essential for any business owner. This is just as true for those running affiliate businesses. Although this is a different kind of venture, it’s still important to find ways of promoting content. If you don’t, you run the risk of fading into obscurity.

Fortunately, you have an effective way of marketing your affiliate business right at your fingertips. Social media is an excellent way to boost visibility, and begin to build an audience. You can even use it to deal with any customer queries or concerns you encounter.

In this post, we’ll explain why social media is such a vital part of affiliate business success. We’ll then highlight some of the ways you can use social platforms to promote your business. Let’s get started!

Why Social Media is an Essential Part of Any Successful Affiliate Business

At this stage, social media probably doesn’t need much of an introduction. It has become a huge part of most people’s day-to-day lives – both personally, and on a more professional level. In fact, social media is now used by 90% of brands of businesses to boost awareness.

Despite its popularity, you’d be forgiven for thinking social media marketing wasn’t necessary when running an affiliate business. This is because affiliate marketers promote products put out by a specific brand, rather than their own wares.

However, carrying out this process means you essentially become a part of the brand. As a result, people need to become familiar with you as an individual. Social media is the perfect way to become ‘visible,’ and begin to build credibility.

Plus, without social media, your reach is pretty limited. Remember, generating an income with affiliate marketing relies on getting people to convert. Social media gives you access to a potentially huge audience.

3 Ways to Use Social Media to Boost Your Affiliate Business’ Visibility

The more people you can connect with, the more likely you are to make a successful sale. With this in mind, it’s time to get into the nitty-gritty. Here are just three of the ways you can use social media to boost the visibility of your affiliate business.

1. Provide Strong Customer Service in a Time-Efficient Manner

As we’ve already touched upon, running an affiliate business is a lot like running any other kind of venture. This means you’ll have to put the same amount of work in – especially concerning customer service.

Of course, as you’re essentially a ‘middleman’ between the customer and the company, you won’t technically be responsible for any concerns a consumer may have about the product they’ve purchased. However, you should be prepared for any questions they might have before converting.

Social media is the perfect place to fulfil this need, as it offers numerous methods of communication. Here, you can keep track of the messages you receive, and respond in a time-efficient manner.

Responsiveness is key here, as users typically expect a response within an hour of reaching out. Customers are also more likely to spend more with businesses that answer quickly. If you meet these requirements, your target market may then leave positive reviews.

They could even recommend you to a friend. Both of these outcomes are sure to have a positive impact on the visibility of your affiliate business, and generate some extra sales along the way. To achieve fast replies, you’ll probably need to enlist some help.

Social media management services, such as Sprout Social and HootSuite, are a great way to keep track of the mentions you receive. However, if you’d like to get a little more advanced, you can create your own Artificial Intelligence (AI) chatbot using a tool like Botsify. Your bot will be able to deal with customer queries almost instantly.

2. Share Compelling Content to Engage Your Audience

It’s important not to get swept up in making sales alone. The hard-sell rarely works, and a promotional-heavy approach to social media is likely to dis-engage your audience – deterring them from making purchases in the future.

Instead, try to make your social channels as engaging as possible. For instance, post a range of content to highlight the products or services you provide. High-quality images are always a good start, though video has proven to be a particularly effective medium in recent years.

This will present your offerings in a more interactive way, and is more likely to capture the attention of your desired market. Plus, content such as this has a greater potential of being shared, so it’s a great way to make yourself visible.

An example of a brand that does this well is Oreo. Their Instagram account is full of engaging photos and videos, and content that correlates with current trends. Trend-driven content is a surefire way to get potential customers involved with your business.

Oreo cookies that have been branded with the different Game of Thrones house sigils.

World-famous energy drink brand Red Bull is another good example. They combine informative content about their products with high-quality images and videos, in an approach that has gained them over 48 million Facebook likes.

3. Interact With Your Industry and Make Connections

As the name suggests, social media was originally designed as a place for people to be social online. Although you shouldn’t really be using your business channels for casual chats, interacting with key people from your industry can be a great way to boost your visibility.

For starters, simply appearing under popular threads will increase your visibility. Try to reply to Tweets or Instagram posts that have some relevance to the services you provide. Individuals who are browsing the comments may then stumble across your business, and take an interest.

Being actively involved within your area of operation will also demonstrate that you’re on the ball, and know what you’re talking about. Getting people to trust your recommendations is an essential part of affiliate marketing. Becoming a known figure in the industry can help to build that relationship.

Conclusion

When done effectively, affiliate marketing is a great way to generate a secondary income. However, you’ll need to make a name for yourself before you can start earning big money. Building your brand is just as essential as it would be for any other business – and social media is a great place to start.

In this post, we explored just three of the ways you can use social media to boost the visibility of your affiliate business. Let’s recap them now:

  1. Provide strong customer service to build trust.
  2. Share compelling content to engage your audience.
  3. Interact with other people within your industry to make connections.

Do you have any further questions about affiliate marketing? Let us know in the comments section below!

3 Common Affiliate Marketing Scams to Look Out For

There’s no denying that affiliate marketing is a great way to boost your income. Unfortunately, not all affiliate schemes are created equal. For every legitimate program you come across, you’re also likely to encounter some scams.

The presence of these programs shouldn’t put you off – especially since the unreliable claims these scammers make can usually be spotted from a mile away. That means you can focus your efforts on credible affiliate programs, which will produce far better results in the long term.

In this post, we’ll explore the ‘too good to be true’ claims that some affiliate marketing programs make, and explain why they can be dangerous. We’ll also talk about how to find a trustworthy affiliate program. Let’s get started!

Why Affiliate Marketing Scams Are Common

It goes without saying that the internet has brought numerous career opportunities. There are more ways than ever to make money online, meaning that just about anyone can take their income into their own hands. However, when there’s money to be made, there are likely to be some ‘vultures’ as well.

Vultures are online scammers who take advantage of people’s desire to succeed. They make ridiculous claims about what they can offer, knowing that it will grab the attention of many who are looking to start a legitimate ‘side hustle’. If an innocent party is fooled by such a scam, they’re likely to end up in a worse position than the one they started in.

Although they can be found in pretty much any area of online business, scams seem to be increasingly common among affiliate marketing programs. The best defense is to become familiar with the tactics being used to fool unwary targets.

3 Common Affiliate Marketing Scams to Look Out For

Falling into an affiliate marketing trap could mean that you lose out on a lot of money. It may even cause you to lose your credibility as an affiliate marketer. In other words, it’s definitely something you’ll want to avoid. To help you stay on track, here are three of the most commonly-encountered affiliate marketing scams.

1. Get-Rich-Quick Schemes

As great as affiliate marketing programs are, you’re not going to become a millionaire overnight. Unfortunately, that doesn’t stop scammers from implying that you will. They take advantage of the fact that people are looking to make money, and oversell the services they offer.

Unrealistic deals can be easily spotted, as they will claim that you can make a lot of money with minimal work. In reality, you’ll need to put in plenty of effort to make affiliate marketing a successful venture. So be wary of schemes that promise otherwise:

An example of a get rich quick affiliate scheme. In this example, the site claims to offer 75% commission.

Get-rich-quick schemes will also push the idea that you can make thousands of dollars in a short period of time. Again, this simply isn’t possible. Instead, look for programs that have clearly-defined payment plans.

The monetary value these programs promise will be lower, but far more realistic. Of course, your potential earnings will vary from program to program. However, in a general sense, affiliate marketers can expect to make between 5% to 30% per sale.

2. Pay-to-Join Programs

Another common affiliate marketing scam is asking people to pay for their memberships. Again, this is an easy trap to fall into. At a first glance, it might make sense that you have to pay in order to join a company’s program.

However, most credible affiliate schemes are completely free to join. This is because you are effectively going to be working for the company that has set the program up. You wouldn’t pay to work a real-world job, so you shouldn’t do so when getting started with affiliate marketing.

Plus, when you buy into a scam like this, it’s likely that you won’t see your money again – or make any additional income. Before signing up for any program, make sure that the company behind it is legitimate. Is there a list of clients on its website, and can you find positive feedback about the program? If not, it may be a sign that you need to look elsewhere.

3. Fake Products or Services

In affiliate programs, marketers make money by promoting products or services created by other (often much larger) companies. Sometimes, scammers will create fake products or services, and promote them under the name of a well-established business.

Unsuspecting marketers may than assume that the deal is credible – especially since false programs can be very thorough. Scammers will often craft full product catalogs, and write ‘customer’ reviews for each offering. They’ve even been known to promote their businesses by using paid phony spokespeople.

A clear sign that a product is fake is an abundance of overly-positive reviews. Even the best services will have a few negative comments, so be wary of any that don’t. False products are also likely to have blurry or unrealistic images – such as stock photos.

Real brands take the time to carefully photograph their offerings. Fake ones simply steal pictures from other websites:

An example of a fake product offering, complete with badly Photoshopped images.

If you aren’t sure whether a program or product is real, your first port of call should be to check the brand’s official website. You should be able to find the products or services in question, and likely a page for the affiliate program as well. If you can’t, then it’s probably a trap.

It may also be worth contacting the business’ owners directly. They’ll be best equipped to provide a solid answer, and may even escalate the issue further to prevent other affiliate marketers from being scammed.

Conclusion

The popularity of affiliate marketing means that it’s easy to get involved in. At the same time, it’s also led to a proliferation of false programs, suspicious claims, and outright scams. If you’re looking to become an affiliate marketer, it’s vital to know what you should watch out for.

Three of the most common affiliate scams include:

  1. Get-rich-quick schemes that offer maximum payout with minimum effort.
  2. Affiliate marketing programs that require an initial payment to join.
  3. Schemes that use a famous brand’s name to promote fake products or services.

Do you have any further questions about how to avoid affiliate marketing scams? Let us know in the comments section below!

3 Facebook Advertising Mistakes You Might Be Making

When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes – rendering their ads next to useless.

Fortunately, learning the context of those mistakes also means that you’ll understand how to avoid them. You can then focus your efforts on a more effective Facebook marketing strategy, driving traffic to your site and raising brand visibility as a result.

In this post, we’ll explore three of the most commonly-made Facebook marketing mistakes. We’ll also explain how you can keep from making them yourself. Let’s get started!

Why Facebook Is a Powerful Marketing Tool

At this point, it’s fair to assume that most businesses will implement a social media marketing strategy at some point in their journeys. Social media is an excellent way to boost brand awareness, drive traffic, and increase sales. However, not all platforms are created equal.

As a platform widely-renowned for its advertising capabilities, Facebook is often regarded as ‘top of the game’ for marketing purposes. In fact, 93% of marketers use Facebook advertising regularly – and for good reason.

To see why that is, you only have to consider the sheer reach of the platform. Facebook boasts 1.37 billion daily and 2.07 billion monthly active users, and 68% of Americans visit the site regularly. In contrast, only 35% frequently access Instagram. In short, there’s a huge market of potential customers out there.

This social channel also offers a range of effective promotional tools. From paid ads to advanced targeting functionality, there’s no denying that Facebook is one of the best ways to reach your desired audience. However, such a wide variety of options can also mean that mistakes are pretty common.

3 Facebook Marketing Mistakes You Might Be Making

Being able to identify common Facebook marketing errors is important, as it’s the first step towards understanding the best ways to avoid them. With that in mind, here are three of the easiest mistakes to make (which are just as easy to avoid).

1. Failing to Correctly Target Your Ads

One of the elements that truly sets Facebook apart from other social media sites is its unique targeting options. Targeting is essential to marketing success, as it helps you reach your desired audience.

Despite this, many marketers continue to underutilize the available features. They will often target the wrong audience, or an audience that’s too broad. Whatever the context of the mistake, this is a sure way to waste any investment you’ve put into your Facebook marketing. It’s also unlikely to deliver any real results.

Instead, you’ll want to make sure you’re targeting a carefully-chosen audience. A particularly effective tool for doing that is the Facebook Pixel:

The Facebook Pixel website.

This is an advanced tracking pixel that will make targeting your ideal market much easier (and more effective). By using this feature, you can set up custom audiences, re-market your content to past customers, and even set up ‘lookalike audiences’ to reach new groups who are unaware of your brand.

The Facebook Pixel will also help you track how well your ads are actually performing. This means you can focus your efforts on key areas, rather than overinvesting in the wrong campaigns. Setting up the Facebook Pixel is easier than you might expect – especially since Facebook offers several informative guides to help you get started.

2. Overlooking the Importance of Short Video Content

Video content is incredibly popular with online shoppers. Merely mentioning the word ‘video’ in an email’s subject line improves its Click-Through Rate (CTR) by 13%, and 5 million people in the U.S. watch online videos every day.

This popularity also spills over to Facebook. Research by Promo revealed that 71% of consumers find Facebook video ads highly relevant to their browsing interests. Put simply, your target market is likely to find more value in visual content, so it’s essential to include it where possible.

For maximum results, try to keep your videos short and snappy – those that are around 2 minutes long get the most engagement. You should also try to place the most important information at the beginning of the video, as this grabs your audience’s attention much faster.

A great example of a brand that does this well is Red Bull. Its Facebook page is full of engaging sports-focused video content, including plenty of concise, attention-grabbing videos:

Videos on the Red Bull Facebook account.

This brand also posts more educational video content, such as how-to guides. Offering a similar range on your own channel is an excellent way to serve a diverse audience.

3. Lacking a Clear Value Proposition

Although Facebook ads are relatively small, they still need to have a true ‘value proposition’. This is a fancy way of stating the promise you wish to make to your customer, and the things they will get out of purchasing from your business.

In other words, your Facebook content should illustrate how your business is better than the competition, and why people should pay attention. To ensure that each ad has a strong value proposition, keep the following considerations in mind:

  • Clearly communicate the benefits a customer will get from buying your product or service. Let’s say you run an online bakery, for example. Your ads can demonstrate the quality of your products, and include snippets of customer reviews. This will help to reassure new audience members that their investment will be worth it.
  • Make this element of your content clear, and straight to the point.
  • Avoid using cliché buzzwords or sales jargon. Skipping the ‘hard sell’ is also highly recommended – no one likes a pushy business.

You should also identify why your business is more valuable than your competitors’, and the benefits a customer will receive from being loyal to your brand specifically.

The ads put out by online learning site Skillshare are a great example of value proposition done well:

An ad put out by online learning service Skillshare

This brand’s tagline reads ‘Learn From Anywhere’ – a message that clearly demonstrates what it has to offer, and why it is a valuable option.

Conclusion

When it comes to providing ways for you to promote your content, Facebook is well and truly ahead of the game. However, it can still be easy to make mistakes. Learning to avoid them will ensure that any investment you make is worth it, and that you can deliver excellent results.

In this post, we highlighted some of the Facebook marketing mistakes people commonly make, and the simple ways they can be rectified:

  1. Carefully target your ads to those who are most likely to be interested in them
  2. Produce media-rich content that captures your audience’s attention.
  3. Make your value proposition as clear as possible to your customers.

Do you have any further questions about marketing on Facebook? Let us know in the comments section below!

5 Top Security Plugins for Your WordPress Website

In today’s digital landscape, website security is vital. Malware attempts are on the rise, meaning that security breaches are increasingly common. For this reason, you may wish to lock your already secure WordPress site up even tighter.

There are a number of different security-focused plugins available for WordPress, and each one offers varying features – including malware scans and password protection. Stronger security will protect your customers’ payment information, and may even improve your Search Engine Optimization (SEO).

In this post, we’ll explain why website security is so essential. We’ll then discuss some of the best security-boosting plugin options available. Let’s get started!

Why Website Security Is Essential

WordPress is the world’s most popular CMS, and it’s also one of the most secure. On its own, WordPress will keep your site pretty well protected. However, no platform can ever be completely safe.

As such, it’s important to implement additional security methods. Failing to secure your site could lead to leaked customer payment information and the installation of malware. It may also result in a lack of trust between your site and its users.

Think of it from a visitor’s perspective. If you knew a business had experienced multiple breaches in the past, you probably wouldn’t feel that confident about giving it your credit card details.

In fact, 84% of website visitors would abandon a purchase if they felt their data was going to be sent over an insecure connection. Their fears aren’t unfounded as, perhaps unsurprisingly, 95% of attacks happen as a result of human error.

Although this figure is worrying, it does mean that most major security concerns can easily be avoided. There are numerous ways to do this, but as a WordPress user, the best method is typically via a plugin.

5 Top Security Plugins for Your WordPress Website

With the above in mind, we’ve rounded up five of the best security-focused plugins that will help to protect your WordPress website. Let’s begin from the top!

1. Jetpack

The Jetpack plugin for WordPress.

To kick things off, we have Jetpack. This plugin is best known for its Search Engine Optimization (SEO) tools, and range of included themes. However, it also comes with a whole host of security-boosting features, including:

  • Downtime monitoring
  • Security scanning
  • Spam protection
  • Plugin updates
  • The Protect module

The basic Jetpack plan is free, although it has limited capabilities. Premium plans start at just $3 a month – and several of the more advanced security features will require additional payments.

2. Wordfence

The Wordfence security plugin for WordPress.

Wordfence is another well-known option. In fact, it’s probably the most popular WordPress firewall and security scanner on the market. The plugin boasts over 3 million active installations, and with so many available features, it’s not hard to see why. They include:

  • Leaked password protection
  • Advanced manual blocking
  • Source code verification to repair damaged files
  • Country blocking

Free versions of the plugin are available, while the paid option will offer a greater range of functions. The cost of Wordfence Premium will depend on the number of sites you wish to protect, but it’s relatively budget-friendly when you consider the included tools. Licenses start at $99 per year.

3. Sucuri Security

The Sucuri Security WordPress plugin.

The Sucuri Security plugin is powered by Sucuri Inc. – a globally-recognized authority on WordPress website security. What sets Sucuri apart is the fact that it provides a slightly different set of tools than its competition, including:

  • Malware monitoring
  • File integrity scans
  • Regular activity logs
  • Blacklist monitoring
  • Post-hack security actions

Plus, the plugin itself is completely free. This makes it accessible to all website owners, regardless of their budgets. Paid plans with additional functionality are also available, and start at $199.99 per year per site.

4.  iThemes Security

Previously known as Better WP Security, the iThemes Security plugin is a particularly impressive way to protect your WordPress site. It includes over 30 security-enhancing features, including but not limited to:

  • WordPress ‘brute force’ protection
  • File change detection
  • Strong password enforcement
  • Regular database backups
  • An ‘away’ mode to lock out users during certain times

It’s important to note that most of the more useful tools are only available on the iThemes Security Pro upgrade. It costs just $80 per year, so the investment will be more than worth your while.

5. Google Authenticator

The Google Authenticator WordPress plugin.

On the surface, it probably doesn’t make much sense to install a plugin that contains only one security feature. However, in some cases it’s necessary. Despite their expansive features, many security plugins fail to include two-factor authentication.

With the Google Authenticator plugin, you’ll be able to add this capability to your site in minutes. Two-factor authentication is important, as a lot of hacking attempts start at the login stage.

Put simply, when anyone attempts to log in to your site, they will need to supply both a password and a secondary type of authentication. This typically takes the form of a push notification to your phone or email address.

Installing this feature will make it much harder for outside sources to access your WordPress website. This plugin is also completely free, and the interface makes it relatively easy to navigate.

Conclusion

It’s probably fair to say that security is one of the most essential parts of any WordPress website. Failing to properly secure your site could result in numerous issues, so it’s important to ensure that it’s fully protected.

In this post, we highlighted five of the must-have security plugins for your WordPress website:

  1. Jetpack: Made by the people from WordPress.com, Jetpack is packed with additional security features.
  2. Wordfence: Wordfence is one of the most relied-upon companies in WordPress security, so it’s a great option for any site.
  3. Sucuri Security: This plugin makes it easy to implement a Web Application Firewall (WAF), which blocks attacks and malware.
  4. iThemes Security: With over 30 additional features, iThemes Security will help to prevent hacks and unwanted intruders.
  5. Google Authenticator: Google Authenticator will enable two-factor authentication, making your site harder for outsiders to access.

Do you have any further questions about website security? Let us know in the comments section below!

A Guide to Video Marketing for Small Businesses

There are numerous ways to promote your content online. In particular, video marketing is becoming increasingly popular. However, the idea of developing videos from scratch can be daunting for small business owners, largely due to the perceived costs.

Fortunately, while all marketing methods will require some level of investment, there are plenty of affordable ways to produce high-quality videos. In order to yield the best results, you’ll need to create a clearly-defined plan of action.

In this post, we’ll explain why video marketing can be particularly effective for small businesses. We’ll also explore the process for creating your own marketing videos, and sharing them on your WordPress site. Let’s get started!

The Benefits of Video Marketing for Small Businesses

A thriving digital landscape means the available options for marketing your content grow each day. While social media reigns supreme, there has also been a rise in the amount of video content created for promotional purposes.

In fact, research by Cisco suggests that more than 80% of all Internet traffic will be video-based by 2021. Creating video content enables you to take advantage of that trend, and reach a much wider audience.

It also offers a more visual approach to marketing – something that’s proving particularly popular among consumers. Embedding videos on landing pages has been shown to improve conversion rates by up to 80%, for example, and simply adding a video thumbnail to an email can increase click-through rates by between 20% and 40%.

This makes video marketing a smart way to increase sales of a particular product or service, or drive traffic to your site. Fortunately, this technique can be easily slotted into your existing marketing campaigns. Most social media sites support video content, and it’s easily embedded into platforms such as WordPress.

How to Get Started With Video Marketing (In 4 Steps)

Effective video marketing takes some work, but it is achievable, no matter the size of your business. To maximize your results, there are a few things you’ll need to consider before getting started. Let’s walk through that process now.

Step 1: Establish the Purpose of Your Campaign

Before you go any further, you’ll need to establish why you’re creating a video marketing campaign. A clear idea of what you want to achieve will help you make important choices – both about the content itself and the ways in which you’ll share it further down the line.

A defined purpose will also ensure that every member of your team is on the same page. Crafting a video can take a lot of work, so it’s likely to be a collaborative project. Therefore, you’ll want to be sure that anyone who comes into contact with it knows what your final goal is.

To do that, you can begin by asking yourself several questions:

  • Who’s your target audience?
  • What buyer persona are you targeting?
  • Are you looking to increase brand awareness? Sell more event tickets? Launch a new product? Or something else entirely?

Taking the time to answer these questions will ensure that every decision you make during the creation process supports your video’s overall purpose. It will also give you a better idea of the actions you’d like your audience to complete after watching it.

Step 2: Assign a Reasonable Budget to Your Campaign

Although it’s a common misconception that video marketing is highly expensive, some level of investment will be required to make it a success. Most importantly, you’ll need to decide what equipment will be required.

High-quality content performs best, so you may wish to purchase a suitable camera. The cost of lighting, sound equipment, and editing software will need to be taken into consideration as well.

Of course, you could also film your videos using a smartphone. Recent releases of the most popular models include increasingly high-quality cameras, so this can be a viable option. You’ll still want to purchase a microphone, however, as most cell phone audio isn’t up to the task.

Step 3: Create Content With Your Audience in Mind

To create an effective video campaign, you’ll need to keep the interests of your audience in mind. If you can’t engage them, your video simply won’t be a success.

At the same time, remember that your marketing videos don’t have to be overly salesy. There are numerous ways you can encourage users to engage with your brand. Here are a few examples:

  • How-to videos. This kind of video teaches your audience how to perform a specific task. How-to videos are a perfect way to attract attention towards particular products or services.
  • Brand videos. These videos offer a behind-the-scenes view of how your business operates, or the key values you hold. They can also be used as part of a larger marketing campaign.

Creating content that provides real value to your audience is more likely to grab their attention. In fact, studies have shown that 93% of companies see an increase in conversion rates when they take a more tailored approach to marketing.

Step 4: Share Your Video on Your Website

Finally, you’ll need to decide on a video hosting platform. Uploading your video to one of these helps you easily share it, and embed it on your WordPress site. There are many available options, although YouTube and Vimeo are particularly popular.

Fortunately, the introduction of the Block Editor to WordPress has made embedding a video from any of the top video hosting sites incredibly simple. To begin, copy the URL of your chosen video.

Next, open the WordPress post or page where you want to add the video. Select the content area, and paste in your copied URL:

Embedding a YouTube video in WordPress.

As soon as you do this, WordPress will fetch the embed code attached to your video and display it. Then, you can publish the post to add it to your site. Your carefully-crafted video can now be viewed by anyone who visits that page.

Conclusion

When done effectively, video marketing can be an excellent way to promote your business and boost brand awareness. It’s also a method for better serving the needs and interests of your chosen target market, and delivering content you know they will engage with.

In this post, we explored the four steps you’ll need to follow, in order to get started with video marketing:

  1. Establish the purpose of your marketing campaign, and create realistic goals.
  2. Assign a viable budget to the video production process.
  3. Determine the needs of your audience to craft successful content.
  4. Embed the video on your WordPress site.

Do you have any further questions about video marketing? Let us know in the comments section below!

4 Commonly-Believed Myths About WordPress (And Why They’re Wrong)

WordPress is one of the most popular website-building platforms in the world – meaning that lots of people who’ve never used it before have still heard about it. Although this can be a positive thing in many ways, it has also resulted in the circulation of several myths.

Although (like all platforms) WordPress isn’t without its faults, a lot of the more negative beliefs about it are simply untrue. WordPress is a powerful platform that can offer you numerous opportunities, so it’s important not to let the opinions of a few people cloud your judgement.

In this post, we’ll discuss some of the most commonly-believed ‘facts’ about WordPress, and explain why they’re actually incorrect. Let’s get started!

Why WordPress Myths Are Particularly Common

When deciding which website-building software to use, it’s likely that your first thought will be WordPress – and for good reason. WordPress powers over one-third of the web, and more than 60 million people have used it to create their websites, stores, and blogs.

In short, WordPress is incredibly well known. This has led to a vibrant online community, and plenty of useful themes and plugins you can use to expand your site. It’s also meant that some people have tried WordPress and not liked it, or made assumptions about it without firsthand experience.

Of course, everyone is entitled to their opinion, and negative feedback presents a good opportunity for improvement. However, it’s important to judge a platform like WordPress based on how it actually works, and what its real strengths and weaknesses are.

4 Commonly-Believed Myths About WordPress (And Why They’re Wrong)

WordPress is popular for a reason. When used effectively, it can be an incredibly beneficial platform. Still, some are turned away from it based on myths and misconceptions. Below, we’ll look at four of the most common beliefs about WordPress that are worth being debunked.

1. WordPress Is Difficult to Use

This is perhaps the most commonly-circulated of all WordPress myths. The platform has gained a reputation in some circles for being tricky to use – especially when compared to simpler ‘drag-and-drop’ builders like Wix and Squarespace.

Although the ins and outs of WordPress may take a little time to learn, it isn’t inherently difficult to use. In fact, WordPress was actually created with beginners in mind. This is in contrast to other popular CMSs, such as Joomla and Drupal, which are less friendly to newcomers.

WordPress offers a user-friendly dashboard, and easily-accessible settings. It only takes a few minutes to set up a new site and start creating content. Plus, most of the additional features you’ll require can be added by installing plugins and themes, so you don’t need to know a thing about code.

What’s more, if you do have questions, WordPress comes with a friendly community of helpful users that are always on hand to talk you through any issues. The WordPress Codex is also an invaluable resource, as are the many WordPress blogs, courses, and tutorials around the web.

2. WordPress Only Benefits Bloggers and Smaller Sites

Although this belief is ultimately false, it is based on a kernel of truth. WordPress was first developed as a blogging platform, and most of its primary features were created with this purpose in mind.

However, the platform has changed a lot since its inception. Today, it’s used for all manner of websites – from business pages to online portfolios. E-commerce stores are also particularly common. This versatility is due, in part, to the wide range of available plugins and themes.

Many people also believe that WordPress is only suited to smaller sites, which don’t receive much traffic. However, frequent updates mean that WordPress is adapted to perform smoothly under pressure. So if you’re looking to grow your site, WordPress will be more than able to keep up.

3. WordPress Comes With a High Security Risk

Like any other platform, WordPress is no stranger to security risks. There have been several highly-publicized attacks that have hit WordPress sites specifically, and some question the stability of open-source software.

After all, using open-source software means that anyone can access the platform’s source code. This can make it easier to hack. The popularity of the platform can also make it a prime target for malicious software. Despite all of that, WordPress remains a safe and secure platform. It’s designed by a large team that is constantly looking to improve security, and new updates are frequently released to address the latest threats.

Plus, you’ll find numerous security-focused plugins that will add further protection to your site. Jetpack is particularly popular, and its premium plans include malware scanning, automated daily backups, and spam protection. Sucuri Security is another useful option if you’re looking for additional website-securing features.

4. WordPress Sites All Look the Same

This myth has become more common since the introduction of the block editor, although it has always been out there. Many people, including those that are familiar with the platform, believe that WordPress sites all look the same.

This is largely because a lot of sites use the default themes that come pre-installed with the platform. While this can result in a plethora of cookie-cutter sites, it’s important to note that there are tens of thousands of alternative themes available, many of which are free.

Therefore, you can add a more unique style to your site with ease. What’s more, most themes will offer plenty of additional customization options, to help you shape your site in whatever way you like. You can also find premium themes via sites like ThemeIsle and ThemeForest.

You can even use page builder plugins like Elementor and Beaver Builder to customize your site further. Of course, you’re also able to use code to create a completely unique site (or hire someone else to do it for you).

Conclusion

WordPress has grown dramatically in size since its release. Although this can be a good thing, it does mean that misconceptions have become commonplace. It’s important to use WordPress yourself before judging it, as it can be an incredibly beneficial tool

In this post, we explored (and debunked) some of the myths that are commonly circulated about WordPress. We learned that:

  1. WordPress is easy to use, even for beginners.
  2. You can create all types and sizes of websites.
  3. While no platform is perfect, WordPress is remarkably secure.
  4. Your WordPress site can easily look unique, with the right theme and a little tweaking.

Do you have any further questions about using WordPress? Let us know in the comments section below!

4 Ways to Integrate Social Media With WordPress

Social media likely plays a big role in the day-to-day operation of your online business. Your brand’s social channels are where you can market products, handle customer queries, and post engaging content. Therefore, it’s also important to account for them in your website’s design.

Featuring your social media channels on your site (and vice versa) can greatly boost their visibility, while also increasing the likelihood of audience engagement. Fortunately, there are numerous ways to integrate social media into your WordPress site easily.

In this post, we’ll explore some of your best options for tying together your social platforms and website. Let’s get started!

Why You Should Consider Integrating Social Media With WordPress

Social media has cemented its place in the tool set of any website owner. It has many potential applications, although it’s most commonly used as a marketing tool, or as a place to provide customer service. This means that many brands choose to spend a lot of time and resources on their social channels.

Although this isn’t necessarily a bad thing, it’s important not to forget about your website. Your site and your social media profiles are completely different entities, even if you use largely the same content on both. This means they often need to be managed separately, which can lead to a lot of work.

By integrating the two whenever possible, you can more effectively manage both a strong social media presence and a top-quality WordPress website. Some of the benefits to integrating social media with your site include:

  • Easier access to social sharing. Featuring your social channels on your website will make it easier for visitors to share your content.
  • Access to a larger audience. An increase in social sharing will mean that your content goes on to reach a new, wider audience.
  • Better engagement. Integration also makes it much easier for users to follow you on social media platforms. This gives you additional opportunities to interact with your visitors.

Effective integration will also mean that the traffic your business generates can flow smoothly from platform to platform. Your site’s visitors will be able to find your social platforms with ease – and your social media followers will be directed towards your site in turn.

4 Ways to Integrate Social Media With WordPress

With all of the above in mind, let’s explore four of the best ways you can integrate your social channels with your WordPress site.

1. Add Social Sharing and Follow Buttons to Your Pages

‘Social sharing buttons’ let visitors share your website’s content on their own social media accounts, without leaving the page they’re on. These buttons have become a commonly-used feature, and can be included on pages and posts of all kinds:

Facebook, Twitter, and LinkedIn social sharing buttons.

Making your content easier to share provides you with an opportunity to reach much larger audiences. This is a huge benefit when you’re looking to raise brand awareness and drive new traffic to your site. You can even add ‘follow’ buttons as well, offering visitors a quick and simple way to follow your website’s social media accounts.

Fortunately, there are many ways to set up both social sharing and follow buttons, with just a few clicks. Your best bet is to pick up a dedicated plugin, such as WP Social Sharing.

2. Include a Social Login Option

Adding a social login option to your site will enable users to register for accounts using their social media profiles. This greatly streamlines the registration process – encouraging more people to sign up:

An example of a social login option on a website.

In fact, a study by WebHostingBuzz found that 86% of people report finding the need to create new accounts on each website frustrating. A further 77% say that social logins are “a good solution that should be offered by any site”.

Including this feature on your site is simple – particularly when you’re using a plugin like Nextend Social Login. With this plugin (and others like it), you’ll also be able to gather data about your audience through the login form, including their email addresses, locations, demographics, and more.

3. Auto-Publish Content to Your Social Media Platforms

Although it’s important to encourage your audience to share your content, it’s also vital to share it yourself. Publishing your site’s content on your own social media accounts will help you increase its visibility.

This can enable you to establish a connection between your website and social channels. By sharing interesting posts, articles, and media, you’ll let your social audience know that it’s worth their time to visit your website as well:

An Affiliate Royale blog post shared on Twitter.

Of course, depending on how many platforms you’re present on, sharing every post to social media can be time-consuming. Online services such as IFTTT are a great way to speed up the process, as are automation plugins like Revive Old Posts.

4. Create a Social Stream for Your Website

A ‘social stream’, often referred to as a ‘lifestream’, is a single series of updates from across your various social media platforms. It posts the content you create for those channels directly onto your WordPress site – including images, videos, and even any customer interactions.

Including a social stream on your site makes it easier for visitors to engage with your content, while also encouraging them to follow your profiles. In addition, it enables you to display your social content in a more aesthetically-pleasing and organized way:

An example of a social stream on a website.

As a WordPress user, implementing a dedicated plugin is once again the most effective solution. The Flow-Flow Social Stream plugin is a particularly powerful example, as you can connect any number of accounts to it, from any social networks you like.

Conclusion

The work you put into your social media channels is vital, yet it’s important to update your website just as frequently. By integrating the two platforms, you can ensure that both get the attention they need to thrive – while also boosting the overall visibility of your content.

In this post, we’ve explored four of the ways you can integrate your social media channels with your WordPress site:

  1. Add social sharing and follow buttons to boost interaction.
  2. Implement a social login option.
  3. Auto-publish content to your social media platforms.
  4. Create an aesthetically-pleasing social stream for your website.

Do you have any further questions about social media integration in WordPress? Let us know in the comments section below!

3 Reasons You Should Update Your Affiliate Blog Regularly

Given the hustle running a website takes, it can be tempting to skip a couple of posts in your schedule from time to time. However, for affiliate websites, it’s important to maintain a regular posting schedule, as there’s usually a correlation between traffic and revenue. If you neglect your blog, this can tank your hits over time, which in turn limits your potential income.

Fortunately, the opposite is also true. Once you develop a consistent posting strategy, your site may start receiving more hits. There are a number of reasons for this, including search engines favoring fresh content, and increased audience engagement as visitors check back for your updates.

This article will go over three reasons why regular updates are important to your blog. We’ll also explain the impact these updates have on your marketability as an affiliate blogger. Let’s get moving!

What Regular Updates Mean for Your Affiliate Site

In a nutshell, regular updates is a simple concept. It simply means posting consistently, at a frequency set by you. It doesn’t have to mean posting every single day, or even every other day. Of course, you can define a schedule that works for you, and even adjust it down the line as needed.

Some bloggers will post once a day, or even multiple times per day. However, if you’re a one-person band or a small team, daily blog posts can quickly get overwhelming. Brandon Stanton (creator of popular blog Humans of New York), recently spoke about the burnout he felt after setting too strict of a schedule. The most important thing is to pick something you can stick to.

Regular updates can provide a myriad of benefits. We’ll go over why consistency is important next.

3 Reasons You Should Update Your Affiliate Blog Regularly

There’s no surefire way to attract traffic to your blog (although paid traffic sources are an excellent place to start!). However, the cumulative effect of regular updates is undeniable. If you provide quality content and post regularly, you’ll give your visitors a reason to consistently check your site.

Why are regular posts so important? There are many reasons, but here are some of the most important for your affiliate site!

1. Regular Blog Updates Can Improve Your SEO

Search Engine Optimization (SEO) is important for increasing your website’s stats. Organic search traffic is an excellent way to drive up your site’s page stats. However, unless you’re in the top page of Google search results, you’re missing out on over a quarter of all organic search traffic as most never make it past the first page.

Regular posts can improve your site’s “freshness score”, which search engines use to rank content. This means you may show up higher in search engines, and receive more organic search traffic. Search engines especially look for content that’s currently relevant, such as posts relating to currently trending social media topics, or those appearing in news articles.

Make sure to also keep your content relevant to your audience. For example, provide practical tips your readers can use, and write about your topics in an informative and engaging way. Google also includes engagement metrics, like how long users stay on the page – also called “dwell time.” If readers relate to the content you provide, they’ll be likelier to finish reading to the end, which will increase your dwell time and boost your SEO.

2. Consistent Publishing Can Increase Audience Engagement

Regular blog posts can also encourage visitors who like your content to check back frequently, creating an engaged and loyal audience. To give you an example of how effective scheduled updates can be, look to television. Pop quiz – what night does your favorite TV show air? (Even if you DVR, we bet you still know this!)

If you’re looking forward to something, you want to know when you can expect the next installment. Blogs are no different. What’s more, we’d all rather watch a new episode than a rerun. If your client checks your blog and finds the same content as last week, they’re less likely to return.

Create valuable content at least once a week, and your visitors may check your site more often, improving your engagement metrics. Plus, if you have many high quality posts in your archives, visitors may be tempted to scroll through your archives and spend even more time on your site. This is key to boosting your influence and developing a loyal customer base.

3. Updating Regularly Proves You’re Serious

Regular updates are especially important if you have a new site. No one will take you seriously if your site only has a handful of published posts. It takes time for your audience to discover your blog and become loyal readers. For example, it took travel blog Everywhereist two years of regular updates before it cracked 100 visits a day.

As you can expect, affiliate merchants may not want to get involved with a site that looks new or doesn’t yet have much traffic. As an affiliate, your biggest strengths are your influence and page metrics. If you have regular posts going back six months, it shows you take your work, and your blog, seriously. This cultivates an attitude that while traffic may be lean now, you’re in it for the long haul, and are trying to build a long-term viable project.

Tips on How to Implement Regular Updates

So now we know the impact of regular updates, let’s talk about advice for scheduling content. In creating a posting schedule, you want to make sure to strike a balance between quantity and quality. It’s far more important to output one meaningful blog post a week than seven rushed, sloppy ones.

The most important thing is to set a regular schedule – say, posting once a week on Tuesdays. Remember, you can always start out at a low frequency, increasing it if your site picks up and either your budget allows for an additional writer, or you can devote more time to the blog. This is far preferable to setting too high of a bar, then burning out.

Once you have a schedule, there are techniques you can use to maintain it. If you’re having trouble with consistency, try following these three easy steps:

  1. Create an editorial calendar to organize and plan out your topics and schedule.
  2. Use the Pomodoro technique to build short, focused blog-writing sessions into your day.
  3. Take advantage of the WordPress post scheduler to put your posting on autopilot. You could schedule the next month’s content in an hour.

These are simple suggestions that can make a big difference, so putting them to work is a great first step.

Conclusion

Simply put, regular updates are key to running a successful affiliate website. Updating consistently regardless of your reader numbers can help keep you motivated, and give your site a professional appearance with populated archives. Even if you have a steady flow of traffic, a lack of regular updates can stall your growth, or even drive your stats down.

Some of the benefits of regular posting include:

  1. Improved SEO.
  2. Audience engagement.
  3. A reputation that you’re a long-term and viable business prospect.

Do you have any questions about updating your affiliate blog regularly? Let us know in the comments section below!

How the GDPR Affects Your Affiliate Program

By now, you’ve probably heard about the General Data Protection Regulation (GDPR), which recently went into effect. It controls how websites collect and store data from visitors in the European Union (EU). It’s important to understand how the GDPR affects your affiliate site, since breaching it could cost you – even if you’re not located in the EU.

Luckily, there are tools in place to help you understand and comply with the GDPR. WordPress, for example, has added built-in tools to make key aspects of GDPR compliance simpler. Making sure your affiliate site is in line with this new regulation might take a little time, but it doesn’t have to be a chore.

In this article, we’ll explain what the GDPR is all about, and talk about how you can comply with it. Let’s get to work!

A Brief Primer on the General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) is a new law in the European Union (EU). It was passed in 2016, but just recently went into effect in May 2018. In a nutshell, it regulates the ways in which websites can collect your personal data.

Essentially, if websites collect data, they must display a disclosure of this fact to EU residents, even if the website itself is not located in the EU. That means even websites based entirely in the United States will be affected by this, as long as there’s a chance they’ll attract the occasional EU-based visitor.

What’s more, breaching the GDPR can carry a fine of up to 4% of your annual turnover or 20 million euros, whichever is higher. This may leave you wondering what the solution is. To help you get started, let’s talk about how you’ll need to comply with the GDPR.

What the GDPR Means for You

As a website owner, you have to pay attention to the GDPR regulations. The GDPR states that any company collecting data from EU citizens must comply with the law, no matter where that company is based. Since websites are always collecting some amount of data by default, this means that the GDPR affects your affiliate site.

The GDPR outlines strict requirements. For example, you must adhere to the following key rules:

  • Consent. Obtain informed consent from your visitors. This means explaining what type of data you collect in clear, easy-to-understand language, and having visitors opt in to that collection.
  • Right to access. Your affiliates and other website visitors have the right to request any data of theirs that you have been storing. This means that you must be aware of where your website stores data, even if you use a third-party service.
  • Right to be forgotten. If a visitor withdraws their consent, you must delete any personal data of theirs that you’ve stored.
  • Breach policy. You must develop a plan of action in case of a data breach, which includes notifying all affected parties quickly.

Essentially, you’ll need to make sure the data you collect is stored safely, and ensure that users are aware of what you’re doing. This is just a snapshot of what the GDPR involves, of course. So we recommend that you take the time to read through the whole thing, in order to get a better sense for how it will affect you.

How Affiliate Marketers Can Comply With the GDPR

Before we wrap up, let’s talk a little more about what you need to do to ensure GDPR compliance. Just as a disclaimer, we’re not lawyers, and this isn’t a complete guide to compliance. Instead, these are just some helpful suggestions to get you started.

To bring your website in line with the new regulations, you’ll want to:

  • Give visitors the chance to opt in or out of data collection. If you collect any kind of personal data from your website visitors, you must let them know with a clear opt-in placed prominently on your website. At minimum, even if you haven’t set up any specific data collection features, your website is likely collecting ‘cookies’. This is especially true if your affiliate site uses third party advertisements or processes credit card information. You can add an opt-in checkbox to your WordPress site with the WP GDPR Compliance plugin.
  • Display a clear privacy policy. Your website must feature a clearly-written privacy policy detailing what type of data you collect, and how you use it. The current version of WordPress enables you to generate a privacy policy in your admin dashboard under Settings > Privacy. Make sure to update the template with details specific to your site.
  • Make sure you’re storing affiliate data securely. You need to know exactly what you’re collecting from affiliates, protect it from harm, and be able to provide a copy of it or delete it if necessary. So make sure you’re storing all data collected in a secure way, such as through a third-party cloud storage service.
  • Create a plan to handle breaches. No matter what steps you take to protect your site’s data, nothing is 100% effective. Therefore, you’ll need to create a plan for what to do in the event of a data breach. For example, if your affiliate site collects credit card information, how would you inform any users whose information may have been affected? What authorities would you reach out to?

There is also a website with GDPR-compliance language and tools you can use on your site. It includes regular webinars that will keep you up to date as regulations change in the future, and live Q&As where you can ask questions. You can also find plenty of handy GDPR compliance guides online.

Conclusion

GDPR breaches can carry a hefty fine, and be damaging to your reputation. It’s important to stay on top of the new rules, therefore, and make sure your affiliate site complies with all of them.

To do that, you’ll want to (at a minimum):

  1. Include a clear opt-in checkbox.
  2. Display a privacy policy written in simple, clear language.
  3. Make sure you’re storing affiliate data securely.
  4. Develop a plan for what you would do in the event of a data breach.

Do you have any other questions about the GDPR regulations? Let us know in the comments section below!

Black Hat SEO: What It Is and How It Can Hurt Your Affiliate Site

The more traffic on your affiliate site, the better. Search Engine Optimization (SEO) can help boost your site’s page rankings, and attract more visitors. However, search engines are also designed to punish sites using specific types of SEO tactics.

Luckily, there are clear guidelines you can follow to avoid using these ‘black hat’ SEO techniques. This will ensure that your site is not being pushed down in the rankings by factors within your control, and can help you attract a wider audience to your affiliate website.

This article will go over what black hat SEO is, discuss the factors search engines use to decide whether or not your content is ‘spammy,’ and explain how you can avoid any negative tactics you might be using unintentionally. Let’s get started!

A Primer on Black Hat Search Engine Optimization (SEO)

It’s important to understand ‘black hat’ Search Engine Optimization (SEO), before you can learn how to avoid it. The term itself originated with the black hats villains often wore in old movies, and is meant to signify techniques one might use to ‘cheat’ the system.

One example of a black hat SEO tactic would be intentionally overloading your text with highly-searched keywords in an attempt to drive lots of traffic to your site, a practice known as ‘keyword stuffing’. This generally creates hard-to-read, unnatural content that’s not very valuable to readers.

In contrast, more genuine uses of SEO techniques are referred to as ‘white hat’. The white hat alternative to keyword stuffing would be to write text primarily focused on what’s important to your readers, working in keywords only when it is natural to do so.

How Search Engines Judge Your Content

You might be wondering where and how search engines draw the line between black hat and white hat SEO. The primary difference between the two is in the value you’re adding for your visitors. SEO favors fresh, original content. On the other hand, it punishes tactics that involve scamming the system, trying to boost page rankings without necessarily offering additional value.

That isn’t to say that black hat SEO is always intended as malicious. You may be using some of these techniques already, without being aware of it. Whatever your motives, however, you’ll want to learn about and avoid black hat tactics, as they will usually lower your rankings. In turn, that means viewers will be less likely to find your site via organic searches, which can cause your page views (and affiliate sales) to drop.

3 Black Hat Tactics You Might Be Using (And How to Avoid Them)

Now that we’ve covered why black hat SEO is undesirable, let’s get a little more practical. In general, to avoid black hat SEO, you should focus as much on quality as you do on optimization. More specifically, however, here are three of the most common SEO mistakes to avoid.

1. Keyword Stuffing

We briefly touched on keyword stuffing already. This is the practice of overusing keywords, especially when they’re not relevant to your content. In turn, keywords are commonly searched-for words or phrases, which you can add to your site to help search engines figure out what your content is all about.

Search engines detect keyword stuffing by finding frequently-repeated words or phrases, or lists of keywords without any context at all. When you abuse keywords this way, it creates bloated text that’s hard to read and sounds unnatural. Worse, if you use keywords that aren’t related to your text, you may be leading your visitors towards content they weren’t looking for, decreasing its relevance.

You can avoid keyword stuffing by focusing on writing text in a natural way, and only mentioning keywords when they fit in organically. You also want to provide valuable content. For example, if you were selling a 100% silk sweater, it’s not enough to simply repeat the phrase “100% silk sweater” over and over again.

Instead, you might want to write a description about the organic, eco-friendly conditions the silk worms were raised in, or a blog post about outfit pairings that are cute for spring, and work in mentions of the sweater as relevant. Ultimately, content comes first – and then keywords.

2. Abusing Anchor Text

Another tactic you’ll want to watch out for is overusing anchor text. Anchor text is the word or phrase a link is attached to, and can be beneficial in link building – an important part of the SEO process.

If you are writing an article, and it touches on content you’ve already written on your site, it’s useful to post a select number of links back to that content. Links can also be used to point towards external sites, and even for advertisements.

However, there are right and wrong ways to use links on your site. For example, behavior that’s interpreted as spammy includes creating many links containing the exact same anchor text. Stuffing your text with similar links can tank your site’s SEO, just as with keywords.

What’s more, as an affiliate site, your reputation is paramount. If your site looks spammy, businesses and affiliates may not want to be associated with your brand. Having an overabundance of links to low-quality content can lower your brand’s reputation, and its overall influence.

You can avoid this black hat tactic by focusing on only including links where relevant, and pointing towards high-quality sources. For each link you add, think to yourself – will this create value for my visitors and/or affiliates? In addition, make sure to vary your anchor text, rather than using the same phrases over and over again.

3. Copied Content

Finally, copied content is another SEO killer. Remember back in school when you needed to produce original work or risk expulsion? Duplicate content must be avoided here as well, as it can lower your SEO rankings significantly.

Some website owners will copy text exactly from other sites, which is obviously a bad idea. However, even if you’re not doing that, search engine algorithms might still see your site as copied content. For example, if it has multiple pages that contain the same or similar text, they may show up as duplicates. This can happen if you have one copy of your website with the www extension and one without, or if you have a mobile version of your site and another version for desktops.

To avoid this, one solution is to use canonical links to tell search engines when you have multiple versions of the same content on your own website. In other words, this is a way to let search engines know you’ve intentionally created duplicate versions of pages, as for a mobile site, so that it isn’t assumed to be a black hat tactic.

Conclusion

Using strong SEO techniques is vital to the success of your affiliate program. The lower your SEO is, the less likely it will be that anyone sees your affiliate site’s content. At the same time, you can overdo your efforts in this area.

Fortunately, you can easily avoid the most common black hat SEO tactics. To recap, you’ll want to:

  1. Use keywords only where relevant and natural.
  2. Incorporate links strategically, and don’t repeat the same anchor text ad nauseam.
  3. Avoid duplicate content, or indicate clearly when it’s been created for a purpose.

Do you have any other questions about how to stay away from black hat SEO? Let us know in the comments section below!