16 Amazing Sample CTA Phrases For Your Affiliate Business

In the world of online business, the content you add to your website and social media platforms is significant. This content can make the difference between a potential affiliate joining your program or leaving your site altogether.

Thankfully, there are a few tricks you can include in your arsenal to keep your site visitors engaged and encouraged to become paying customers. And the call to action, or CTA, is among the most important.

In this post, we’re going to share with you sixteen example phrases you can use for inspiration when creating CTAs for your website, social media platforms, and anywhere else you choose. 

These phrases will help you write CTAs that will bring more traffic and increase click-through rates for your online affiliate marketing business, based on your specific goals.

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What is a Call To Action?

A call to action, or CTA, is a phrase intended to encourage an immediate response or action from current and potential customers. Marketers use CTAs to encourage engagement or conversions. They can appear on a website, on social media platforms, in ads, or any place where a business owner wants to inspire customers to take action.

What Makes a Good CTA?

There are a few key components that make a call to action effective:

  • Crystal Clear. Your website visitors should NEVER have to question what they’re supposed to do next. Your CTA should be completely clear, no questions asked.
  • Straight To The Point. A CTA should NOT be long and drawn out. Keep it short and sweet, and make sure it fits neatly into your blog post, website, pop up ad, or wherever else you choose to use it.
  • Persuasive. Your CTA isn’t intended to be a suggestion — you want to encourage your visitors to take specific, decisive action. Make visitors feel as if they’re missing out by not clicking, subscribing, or otherwise following through with what you have in mind.
  • Bold and Bright. For maximum effectiveness, make your CTA stand out. Using bold colors, capitalizing the words, and even highlighting the text or placing it in a button will help to make your CTA more prominent.

That said, following are a few CTA phrase examples based on various goals you may have. 

Goal: Building Your Email List

Email marketing is a great way to stay engaged with your customers and increase conversion rates. However, a healthy email list is key to maintaining a solid email marketing strategy. Adding CTAs to your website and social media pages to encourage visitors to subscribe to your email list is a great way to get started. The following phrases are designed to get people to sign up:

  • For valuable tips and tricks for your business, subscribe to our email list.
  • Sign up for our email list today for exclusive deals, offers, and discounts!
  • Join our email list for weekly deals and discounts!
  • Get resources and tools delivered straight to your inbox. Sign up today.

Goal: Brand Exposure

If your affiliate marketing program is designed to garner overall brand exposure and website, blog post, social media page, or landing page visits, there are several CTA formats you can use to encourage click-throughs. Following are a few examples:

  • Did you know that 35% of affiliates earn over $20,000 a year? Click here to learn how you can get started as an affiliate marketer right now!
  • Affiliate Royale can help start your affiliate program, no matter what stage you’re at in your small business. Click to learn how to get started!
  • How do we help companies create thriving affiliate programs? Check out our work here!
  • Click here to find out how you can get Affiliate Royale for 50% off!

Goal: Social Media Shares

If you’re seeking social media shares, there are CTAs for that too! Social media is an excellent format for engaging with your customers, capturing leads, and building brand recognition. Here are a few phrase examples that encourage readers to share a blog posts or content on social media, or encourage social media followers to share:

  • Think this post would be useful to another online business owner? Click here to Tweet!
  • Spread the love around! Share this coupon with your friends on Facebook!
  • Enjoyed this video? Share with your network on LinkedIn!
  • Pin this infographic on Pinterest to help others learn these valuable affiliate marketing tips!

Goal: Promote an Upcoming Event

You may engage with your audience by hosting events, such as webinars, live sessions, or online tutorials. To ensure there are attendees, you need to promote the event and find ways to encourage your fans and followers to come. Here are a few sample phrases to promote an event and encourage attendance:

  • Click here to secure your early bird discount!
  • Register today — spots are filling up quickly!
  • RSVP to our FREE affiliate business roundtable now!
  • Sign up for our affiliate marketing summit now — only three days left to claim your seat!

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In Conclusion

No matter what your goals for your online business, carefully crafted CTA phrases are vital to your success. We hope these sixteen phrases will give you some inspiration to create your own compelling and persuasive CTAs, so you can start building your brand and increasing conversions for your business!

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Why Building An Affiliate Community Is So Powerful

In today’s world of online entrepreneurship, owners understand that promoting their business alone isn’t the key to success with digital consumers. Modern companies recognize the importance of building a brand and a community both inside and outside their digital office spaces.

Many companies emphasize the importance of building an audience and community around their potential customers, but what about the current affiliates in the roster? Is this type of community building as significant, effective, or easy as building community with customers?

In this post, we’ll explore these questions and provide effective tools and tips to help you build an affiliate community that will benefit both your business and your affiliate partners.

Ready to create your own thriving community of affiliates? Start with Affiliate Royale!

Why Is Building Community With Affiliates Significant?

There are several reasons why an affiliate community can easily become an asset to your affiliate marketing program:

  • A positive affiliate community helps build a positive customer community. Let’s face it, customers love a business they can connect with. Not to mention that people are naturally inclined to try out a new product if they see lots of positive engagement around that product. 
  • An affiliate community is the gift that keeps on giving. If you’re trying to recruit affiliates, all you have to do is show them a glimpse of your thriving community to help them make the decision to join your program.
  • Your community also gives you valuable insight into what your customers are looking for and how best to approach them. Your affiliates are on the front lines, directly interacting and engaging with your customers, so they’re able to help you in ways you may have never expected.
  • Two heads are better than one. Your affiliate community can offer you useful ideas and feedback by looking at things from the perspective of a consumer, helping to make your program even stronger.

Ways to Build a Thriving Affiliate Community

Building a successful affiliate community requires some elbow grease, but it’s a very realistic goal. Following are a few tips that will help you build the community you’re looking for with ease.

  • Communicate Consistently. One of the most important things you can do to build community with your affiliate partners is to communicate with them consistently. Always be sure to keep them in the loop on the latest happenings, and offer tools and information to help them improve their promotions.
  • Remain Transparent. Another excellent way to strengthen community is to be totally transparent with your affiliates. You can maintain transparency through the regular sharing of financial reports, announcements on bug issues, answering common questions and concerns, and just being open with your affiliates in general. Your partners will appreciate your willingness to be open and will be more likely to want to help you grow.
  • Offer Tools and Resources. An affiliate program is only as good as its affiliates, so it’s important that you’re giving your partners access to the things they need to succeed. This can include premium graphics, swipe copy, power words, and blogging and social media tips and tools they can utilize.
  • Involve Your Partners In Your Growth. Another excellent way to build community and give your affiliates a sense of ownership within your growing affiliate program is to involve them in some of the decisions around the growth of your business. For example, if you’re in the process of redesigning your affiliate website, shoot an email to your affiliates for their feedback on the design. Or, ask them for feedback and ideas for future business promotions.
  • Network With Your Affiliates. Your affiliates are multifaceted individuals with many different interests and talents. Take the time to get to know them and what they do—you never know, they may have a product or service that can benefit your business!

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Final Tips

Now that you have a few tools in your arsenal, you can get started crafting the affiliate community you’ve always dreamed of. However, before you go, check out the following additional things to think about when creating your community and affiliate program.

Offer an Affiliate Introduction

Hosting an affiliate introduction or orientation is a great way to get your partners acclimated to what it’s like to be a part of your program. It can also help them learn how to get started performing as successful affiliates.

Another great idea is to introduce your affiliates to one another, so they’ll know who they’re working with and how they can support each other.

Offer Clear Rules, Guidelines, and Training

Ensuring that your team understands important information about FTC guidelines, GDPR, and more will make your affiliates and your program stronger. Offer training and written materials discussing these topics to help the individuals in your business. Doing so will build a sense of trust among your affiliates and your customers, which could mean more sales in the long run for your online business.

Keep The Lines of Communication Open

All customers prefer businesses that are accessible. They want to be able to call, chat, or email and have a conversation with you if needed. The same rule applies to affiliates in your program. 

Ensure that you have an affiliate support line open, so your affiliates can reach out to you whenever they have a question, comment, or concern. Your affiliates are working for YOU—they should never have to jump through hoops to get in touch with you.

We hope this post has helped you create a game plan toward cultivating a flourishing community of affiliates for your program. To learn more about how you can improve your affiliate program, check out our posts on creating educational guides and rewarding affiliates and how your affiliate program can recruit new members

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How To Utilize Split Testing In Your Affiliate Program

When it comes to affiliate promotions, you might assume you know how your customers will respond to your ads based on the basic research you’ve done for your business. However, to really understand your customers’ behavior, you’ll have to do a bit more digging. That’s why testing out different promotional methods is critical.

Split testing offers a unique opportunity to understand your customers’ behavior and how they respond to different advertising and promotional methods. Not only does this method allow you the opportunity to increase your viewership, but it teaches you how to better approach potential affiliate partners and customers, resulting in increased engagement and conversions.

In this post, we’ll explain what split testing is, how to implement the method in your affiliate marketing efforts, and just how effective it is for recruiting new members to your affiliate program.

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What Exactly is Split Testing?

Split testing is the process of testing different versions of a website, copy, ad, or piece of content to see which one works best for your audience.

For example, let’s say that you’re testing out different ways to collect feedback from your customers. One method may be to create a popup form asking for feedback on your website. Another method may be to simply add a call-to-action (CTA) button on your website linking to a survey form. 

As time goes on, you track both methods so you can see which one gets more clicks and/or engagement. Based on the results of your test, you know which method your audience is more responsive to, so you know how to approach your promotions in the future.

Why Is Split Testing So Important?

Although it may seem like enough to just research and take tips and methods from other online businesses, it’s important to understand that every business is different, and each one has its own specific audience. So, rather than just copying and pasting other methods, it’s wise to take the time to test out different methods and tweak them so that they work best for your brand.

How To Start Split Testing In Your Affiliate Marketing Program 

Ready to start implementing split testing into your affiliate marketing efforts, but aren’t sure how to get started? Here are a few things you can do to hit the ground running:

  • Find out how customers are interacting with your website. Before you start split testing, you need to know what to test, right? So take some time and analyze your website data to learn how your customers are currently engaging with your site and what pages or CTAs could use tweaking. Tools like MonsterInsights and Google Analytics are great resources to help you tease out this information.
  • Determine how long to perform the test. Based on your goals and the data you gathered, decide how long the split test should last. Depending on the type of activity you’re analyzing, you can experiment for anywhere from seven days to three months. If you’re looking to track engagement, you may be able to opt for a shorter time span. However, if conversions are what you’re looking for, extend your test for a month or longer.
  • Let the test run its course. As your split test is running, you may notice a few adjustments that can be made before the trial is over, however, do NOT change right away! To ensure you get accurate results and a fair split test, you don’t want to suddenly switch things up. Let the test run through completely, and take notes so you can make changes afterward.
  • Focus on one or just a few larger elements at a time. You never want to overwhelm yourself with too many test items at once. By focusing on one or just a few large elements at a time, you’ll save yourself time and frustration in the long run. Focus on things such as headline format, images, or colors one at a time, and build on each element from there. Then, once you have the foundation of your content created, you can start performing multivariate testing and analyzing multiple smaller elements at once.
  • Be open to future split testing. Once you’ve completed your first split test, you’re not finished! The great thing about marketing is that there’s always something new to learn from your customers, so never stop testing and experimenting for the success of your online business.

Split Testing Tools For WordPress Websites

Gone are the days of having to manually track links, clicks, and customer engagement on your website. Now, there are several tools built specifically to help WordPress users split test and accurately and effectively track progress.

Nelio AB Testing 

This is a freemium WordPress plugin that prides itself on being “the most powerful and versatile conversion optimization service for WordPress.” Using the tool, you can split test landing pages, website themes, contact forms, and more. If you’re not ready to pay for this plugin, there is a free version for lower traffic websites. 

Divi Leads 

If you’re at all familiar with website themes and page builders, you’ve probably heard of Divi. Divi is a powerful visual page builder that allows users to create custom WordPress websites using a drag and drop interface. What many people may not realize is that Divi includes Divi Leads, which allows you to create and showcase different versions of your web pages to customers for split testing. Divi Leads tracks the progress of both versions and shows you which one performed best. Then, you simply pick the higher-performing option to use on your website. 

Pretty Links

Pretty Links is mainly known as a link shortening tool, however, this WordPress plugin also offers a split testing option. It allows you to create shortened links for the website pages or content that you would like to test, then gives you access to the data using the Split Test Report option under the links in your Pretty Links section in WordPress.

Help your affiliate program reach new heights with Affiliate Royale. Get started today!

The Takeaway

Your affiliate website’s content is a key component of your online business’ overall marketing strategy and success, which is why it’s so important to know what works best for your customers. 

Rather than depending solely on guesswork or taking tips and copying methods from other businesses, why not take some time to use split testing, and see what your audience really gravitates toward? Keep our tips in mind, and you’ll be able to successfully split test content for your business and bring in more affiliates and customers for your business!

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Is My Affiliate Program Performing Well? How To Tell

You have your affiliate program up and ready to go, your affiliates are working hard, and things are going great—or are they?

How can you know for sure that your affiliate program is really performing at its best? How do you determine whether or not you need to change your onboarding strategy or seek new affiliates?

In this post, we’ll help you figure out if your affiliate program is really as successful as you think by cluing you in on a few key things to look for and offering up a handful of tips on how to improve.

Managing your affiliate program is easy with Affiliate Royale. Try it out for yourself today!

Why Is Tracking Affiliate Program Performance Important?

Measuring performance is a vital part of your success as a business owner. Setting goals in your business is a great way to track your progress and highlight key places where your small business can grow and develop. 

After all, the last thing you want to do is waste valuable time, energy, and money on campaigns and other marketing efforts without any sort of strategic goal or benchmark to reference.

Accurate, Updated Website

Is your website accurate and up-to-date? There’s nothing worse than an affiliate program website that features outdated information. If visitors go to your website and notice that your information hasn’t been updated in a long time, or your site seems neglected in any way, potential affiliates will be turned off and not want to work with you.

Read More: How to Choose the Right Keywords for Optimizing Your Website’s Content

Affiliate Program Quality

An affiliate program is only as good as the entities supporting it. This is not to say that you’ve got to have a program full of top-tier affiliates, but are those affiliates you do have in your program performing to the best of their ability? 

Be sure to pay attention to your affiliates and monitor their behaviors. Do you notice a number of inactive affiliates? How much traffic is each affiliate generating? These are important questions to ask and analyze on a regular basis. 

Read More: 3 Ways That Micro-Influencers Can Benefit You

Promotion Performance

To achieve success, affiliate programs require time to plan, schedule, and implement promotions together with affiliates. By tracking click-throughs to your website and measuring online sales, you’ll be able to determine how well your promotions are working.

You’ll also begin to understand what percentage of each promotion’s progress can be attributed to your affiliates. This information will give you important insight into the value each affiliate is bringing to the table. 

Read More: 10 Ways to Prepare Affiliates for Online Promotions

Affiliate Communication

Another excellent way to ensure your affiliate program is performing at its best is to pay special attention to how you’re communicating with the individuals in your program. How often do you reach out to your affiliates? Do you offer personalized communication? How is your support team performing? Do you give your affiliates an adequate amount of information to properly promote your online business?

Read More: 4 Strategies for Keeping Your Affiliates Happy

Continuing Education

There’s nothing more powerful than a company whose culture is based on a desire to constantly try and learn new things. Combine that with affiliate partners who seek to do the same, and you have a recipe for success. 

How often are your company and its affiliates taking time to learn about the latest news and trends in the field? Are you helping your affiliates continue to grow in their knowledge of your business and industry? Addressing these areas of education will go a long way toward strengthening your business over time.

Read More: Why Industry Knowledge Is Vital for Affiliate Programs

KPIs to Keep In Your Back Pocket

KPIs, or Key performance indicators, are measures of performance that can help you evaluate the success of a specific campaign or your business as a whole. Carefully tracking KPIs allows you to determine how healthy your company is and how your efforts are helping or hurting its progress.

Here are a few KPIs to keep in mind as you grow your affiliate program:

  • Click-Through Rate (CTR). Your CTR is the number of clicks on links or ads generated by affiliates on your website. This KPI helps you see which affiliates are actively working and how effective they actually are.
  • Conversion Rate. The conversion rate refers to the sales your business is achieving from affiliate-generated traffic. This metric helps you track the success of your promotions.
  • Cost Per Click/Lead. The cost per click is the average amount of money you spend each time your affiliate generates click-throughs to your site or each time affiliate traffic generates a lead.
  • Customer Lifetime Value (CLV). This KPI helps you understand how valuable your long-term customer relationships are and how effective your affiliates are at generating these types of relationships. 
  • Churn Rate. Your business’ churn rate measures the number of customers who visit your online business’ website but don’t wind up becoming repeat customers or who cancel services or memberships. An easy way to calculate churn rate is by using this formula: Customers Lost in a Given Period / Original Number of Customers at the Start of the Period = Customer Churn Rate.

The Takeaway

Your affiliate program depends on the success of your affiliates. That is, for your business to do well, your affiliates need to do well. Two of the best ways you can help them succeed is by paying attention to key performance indicators and doing your part to make sure that they have what they need to be successful at their part.

Tracking your affiliates’ performance, keeping up your end of the bargain by staying in contact with them, offering plenty of resources, and giving your affiliates a great product to promote are all simple but powerful ways you can keep your business moving forward.

Create your own affiliate marketing program quickly and easily with Affiliate Royale – get started today!

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How To Create Strong Headlines For More Affiliate Blog Engagement

If you want your affiliate marketing blog posts to convert potential customers, you have to make sure your headlines are on point.

However, creating effective headlines can be a challenge for some people, and their blog posts suffer for it. If you’ve found yourself in that group, we’re here to help!

In this post, we’ll give you a few tips and tricks on how to create strong, stand-out headlines for your blog that will make your affiliate website readers want to engage with your content. So keep reading!

Are you ready to take your affiliate program to new heights? Prepare for takeoff with Affiliate Royale!

Make Your Intentions Known

When people read a blog post, they’re seeking answers to a specific question. Your headline should be clear, concise, and straight to the point. Be sure to address the issue that your reader is dealing with and how they can benefit from reading your blog post on that issue.

Not only will this encourage readers to visit your website and read your blog post, it will make them more likely to read through to the end of the post.

Elicit Emotion with Strong Words

Another excellent way to entice readers to check out your blog post is by adding emotional words to your headlines. For Instance, words like “worst,” “brilliant,” dynamic,” or “horrible” clearly convey the emotional benefit of your blog post.

Remember, readers are easily swayed by emotion. If you can invoke some sort of feeling within them through your headline, there’s a better chance they won’t be able to resist the temptation to click through and find out what else you have to say.

Use Numbers

Numbers are powerful little headline tools. Not only are they effective due to the popularity of listicle-style posts, but numbers are easier to read in headlines because they stand out among words. 

Plus, studies have shown that articles and blog posts with numbers in the headline actually get more interaction than posts without them.

Don’t think you’re limited to just using numbers to mention how many points you have in your headlines. You can use tactics like statistics and metrics in your post headlines for increased engagement as well. 

Use Popular Phrases

We’ve already discussed how adding numbers to your headlines generates more audience engagement, but there are a few power-house phrases out there that can have just as great an impact on engagement and can help you keep variety in your headline repertoire. 

A few of these phrases include:

  • How You Can
  • Why You Should
  • X Best Ways
  • Here is How

These types of phrases all immediately draw the reader into the topic and make them want to see what solution the post has to the problem being presented.

Ask Questions

Questions are another great tool to use in your headlines because they start an immediate conversation, causing readers to engage as they wonder, “Hmm…what is the answer to that question?” 

Keep in mind that the questions don’t have to be overly complicated. Simple yet effective headlines questions include things like:

  • Is Affiliate Marketing Really Effective? How to Make It Worth Your While
  • Where Are Potential Affiliates Hiding? Places to Find Them
  • How Does SEO Impact Your Affiliate Sales?

Put Your Keywords First

If you’re already writing blogs for your affiliate program, you probably understand the importance of keyword research for your posts. However, although adding keywords to your post is essential, it’s only one place where they absolutely must appear. 

Placing your keywords at the beginning of the headline benefits you twofold. First, it’s a great way to immediately grab the attention of readers who are searching for the answer to a problem dealing with that keyword. 

Second, it’s an effective way to trigger search engines and get your articles and posts closer to that coveted top position. 

Remember That Less Is More

If you’ve ever paid attention to the headlines on search engines, you’ll notice that many of them are not very long. Search engines prefer headlines at around 55 characters and under. So, be sure that your headline summarizes what your blog post is about in as few words as possible. 

Readers tend to quickly glance over headlines to decide whether they want to click through and read. If your headline is longer than the blog post you wrote, you won’t have many people wanting to hear any more of what you have to say!

Don’t Create Clickbait

Clickbait is content with elaborated or dishonest titles or headlines intended to entice readers to click on an article, watch a video, or engage with content in some way. 

When the internet, SEO, and digital marketing were in their infancy, clickbait headlines were used to generate more views and visits. However, our digital audiences are much more sophisticated these days and are able to detect (and be turned off by) clickbait quickly. 

Just be sure that your headlines honestly and accurately communicate to your readers what your article or post is about. Doing so will not only garner trust, it will gain better engagement for your blog in the long run.

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In Conclusion

Your affiliate program’s blog headlines are the first interaction your readers will have with your post — or even your business as a whole. So it’s important that you do everything in your power to encourage users to click and read what you have to say.

Use the tips above to help showcase your business’ personality and put what your company has to offer out on display for potential customers. Doing so is one of the best ways to work toward a successful affiliate marketing program.

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Everything You Need To Know About Nofollow And DoFollow Links

In affiliate marketing, links can be a great way to promote your product or services and give your business’ website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines. As a result, navigating the world of linkbuilding can be overwhelming for the average online business owner.

Thankfully, Affiliate Royale is here to help! In this post, we'll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.

Ready to start an affiliate program? Start with Affiliate Royale today!

What are Dofollow and Nofollow Links?

A nofollow link is a type of HTML attribute informing search engines that they shouldn’t give any authority from your page to the site you're linking to. On the other hand, follow links tell search engines they should attribute authority to the site you're linking to.

A nofollow link looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Example anchor text</a>

All nofollow links must contain the rel=”nofollow” HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you're interested in, then select Inspect on your browser.

Your browser window will then split into two parts, and in the bottom portion, you'll be able to see the link's HTML source code. If you see a nofollow attribute listed, then it’s a nofollow link. If not, it’s a dofollow link.

A dofollow link is the exact opposite of a nofollow link. That is, it's an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you're linking to.

Why Do We Need Dofollow and Nofollow Links?

Google originally created nofollow links in response to blog comment spam. As blogging grew in popularity, spammers would leave links back to their websites in blog comments. As a result, these spam sites would gain rank authority on Google, and blog spamming became even more rampant. This led to Google creating the nofollow tag in 2005. Other search engines, such as Yahoo and Bing, soon followed suit.

What Links Should Be Nofollow?

Which links should always carry a nofollow attribute? Here are a few examples:

  • Paid links
  • User-generated content 
  • Comments
  • Embeds
  • Links to sites you don’t want to endorse
  • Sites that are deemed untrustworthy

How to Add and Generate Nofollow Links for Your WordPress Website

Following is a step-by-step tutorial on how you can add nofollow links to your affiliate website in the new Gutenberg content editor.

  1. In your WordPress dashboard go to Posts > Add New.
  2. If you haven’t already, be sure to write your blog post. If you’ve already written your content, select the text you want to link to, and click on the link icon in your toolbar.
  3. A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you've finished, you can click the arrow icon to add the link.
  4. Once done, you can click apply or hit Enter to add the link.
  5. To add the nofollow attribute, select the block containing your link, then click on the three vertical dots icon on the top bar. This will open a menu with the option to edit as HTML. Click this option. 
  6. You can now add the rel=”nofollow” attribute to the link. Once you're finished, click on the three vertical dots icon again, and select the Edit visually option to go back to the visual view.

How to Track Dofollow and Nofollow Links

Tracking your links isn’t as hard as you may think! 

To see which links are nofollow and dofollow links in Google Chrome, right-click on the page you want to monitor and hit Inspect Element. In Firefox, right-click the page of your choice and click View Page Source.

Regardless of the browser you use, your next step will be the same. Hit CTRL+F and type “nofollow” in the search bar. All of the nofollow links will then be highlighted.

If you don't want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including PrettyLinks, SEO Quake, and NoFollow Simple.

Are Nofollow Links Valuable?

Nofollow links don't get the direct benefits of dofollow links, but there are still some great reasons to use them:

1. Nofollow links are key to a balanced backlink strategy. Not every link on your site has to be a nofollow link. As a matter of fact, it’s normal for a website to have a healthy combination of both dofollow and nofollow links. 

2. Nofollow links help build brand awareness and trust. If a business name or brand is mentioned on trustworthy, high-quality sites, visitors are exposed to that business and may consider it to be a credible brand.

3. Nofollow links increase traffic. Although these links may not help with a site’s direct page rank, they are still clickable. That means site visitors can still click through to the website, which increases traffic.

New Link Attributes to Look Out For

In 2019, two more link attributes were added by Google as new ways to identify different types of links:

  • rel=”sponsored” – Use this attribute for sponsored links, ads, or any form of paid content.
  • rel=”ugc” – UGC stands for user generated content. This tag should be used for user generated content such as comments and posts on forums.

Help your affiliate partners manage their links using Affiliate Royale. Start today!

Nofollow and dofollow links may seem overwhelming at first, but this posts should help you as you continue on your journey into the world of link building and SEO. 

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Make your Affiliates More Successful with Swipe Copy

Affiliate marketing is a lot of work. The entire process requires careful planning and strategy to make sure that your marketing campaigns go well and that everyone involved is successful. Because, when your affiliate partners are successful, your business is successful.

How do affiliate partners represent your brand effectively while still showing themselves as credible and trustworthy experts? One way to help them achieve this is by making swipe files and swipe copy readily available to them.

Provide value to your affiliate partners quickly and easily with Affiliate Royale. Get started today!

What is Swipe Copy?

Swipe copy is a collection of copywriting that businesses keep in their arsenal. It is intended to help your affiliates easily create their own copy that will better promote your business.

Swipe copy is one part of an affiliate marketing swipe file. A swipe file is a collection of successful and effective marketing and copy examples. These examples provide much-needed inspiration during those times when your affiliate hits a mental block and needs some ideas to get them back up and running. 

Your swipe file can contain anything from old newspaper advertisements and copy of a great email series to powerful images and words — and even examples of copy that's worked great for your business in the past.

Swipe copy isn’t meant to be copied word-for-word. It's meant to be used to help your affiliate partners craft their own content in a way that speaks to their specific audience and encourages sales of your product or services. In your swipe copy, you want to be sure to remind your affiliates who they are speaking to and what your brand is all about. 

Is Swipe Copy Really That Beneficial?

In short, YES!

Communication is everything in affiliate marketing, and if your affiliates aren’t the strongest copywriters, swipe copy can be a valuable resource for them.

You can include examples of strong blog copy, social media captions, and email subject lines to help them create compelling content that accurately represents your brand and helps boost conversions. 

In addition to copy examples, you can include data about your business’ customer bases, pre-made banners and/or approved photos, as well as tips and guidelines on your business’ branding.

Why Can’t Affiliates Copy the Swipe Copy?

There are a few reasons it isn’t a good idea for your affiliates to simply copy and paste the swipe files you provide to them:

  1. It’s bad for SEO. If every single affiliate in your program decides to use the content you've given them word for word, all your hard work could go down the drain. That's because search engines don't like finding the same exact content in multiple places. Duplicate content is not beneficial to your SEO strategy and can hurt your rankings.
  2. It’s bad for your reputation. No consumer likes to be “sold to” in an overly salesy way. We’ve all met an affiliate or sales representative we hate to see coming our way. Why? Because we know they're always aiming to hard-sell us something! They use the same approach, same language, the same everything to attempt to make a sale. Encourage your affiliates to take a unique approach to their promotion of your business, so potential customers won’t run away from your business.
  3. It doesn’t help your affiliates improve. Any time someone joins a new affiliate program, they come in with a certain set of ideas and assumptions. The longer they're in the affiliate program, the more they learn about the company and how to speak for that company. If you give your affiliates copy-and-paste material that they never really work on or learn anything from, they'll never improve and become better representatives for your business.

Final Tips for Using Swipe Copy

Here are a few things to keep in mind when using swipe copy and sharing it with your affiliates:

  1. Give your affiliates the highlights. When you send your swipe file over to your affiliate partners, be sure the file includes content that shows affiliates how to keep the branding consistent, guidelines on whether or not to mention competitors, and how to emphasize certain products and services that your business offers and sells.
  2. Give your affiliates messaging options. You can’t use the same language and messaging for every product/service or every situation. Be sure to provide swipe files with different tones and messaging to ensure that your affiliates will be prepared to represent your company in any environment or situation.
  3. Keep your audience in mind. When compiling content for your swipe file, make sure to include content and examples that pertain to your audience and speak to them properly. This will help your affiliates understand how your company wants to portray themselves to the public.
  4. Update your swipe file. Creating a swipe file and sending it to your affiliates doesn't mean that the work stops there. You want to update and edit your swipe copy every so often. You may have found a new set of copy that converts well or that matches the vibe you want your company to have — add it to your arsenal! The entire point of having swipe copy is to use it for reference and inspiration. You and your affiliates will only benefit from refreshing that arsenal of resources every so often!

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Conclusion

Swipe copy is a critical piece of the affiliate marketing puzzle. Without it, you run the risk of your affiliate promotions coming off inconsistent and disingenuous.

Give your affiliates a helping hand by offering them swipe copy that will help them properly represent and market your company, which equates to increased conversion rates for your business and passive income for your affiliates. And everyone is happy!

Do you use swipe copy in your business? Let us know about it in the comments section below!

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How to Convert Customers Into Loyal Affiliates

Bringing in new affiliates means opening up your business to an even larger pool of customers. Whether you’re new to affiliate marketing or a seasoned professional, finding people to promote your business is hard work, but it can definitely pay off in the long run.

If your business has existing customers, you already have a group of people you can look to as potential affiliates. Think about it: your customers already have experience with your online business, and they know the value your small business brings to the table. Why wouldn’t they be the ideal people to help you promote it?!

In this post, we'll give you a few tips on how to convert your customers to loyal and productive advocates in your affiliate marketing program.

Get The Word Out

The first step toward bringing current customers into your affiliate program is to let them know you have an affiliate program in the first place. Here are a few tips on how to promote the program to your customers:

  1. Use Emails. Send emails out to your customers to let them know about the affiliate program and what they can get out of it if they join.
  2. Promote on Social Media. Use your social media profiles to let your customers and other loyal followers know that they can become affiliate partners with your online business.
  3. Incorporate Banners. Use banners on your website to emphasize your affiliate program, show people how to join, and show them the benefits of joining.
  4. Blog Posts. Write blog posts to announce your affiliate program. You can also use your blog to explain how the program works. Include CTAs within the posts to entice customers to join.

Offer Plenty of Details

Another great way to persuade customers to join your affiliate program is to be completely transparent, and give plenty of details to help them make their decision.

Include information such as commission rate, the purpose behind your program, types of content affiliates will be expected to use, and requirements for the program: Do customers need a certain amount of followers? Do they need to have a certain social media platform? Will there be an approval process for them to join?

Offer Stellar Customer Service

When you start an online business, you quickly learn that customer service is vital to the success of the business. For many customers, great customer service is the factor that helps them decide whether or not to work with your company.

Not only will great customer service get customers on board in the first place, it'll also be another example for your affiliates to use when they refer your company to other customers.

Offer Freebies and Surprise Deals

It’s no secret that all consumers love discounts and free stuff! Customers who have not yet decided to make a purchase with your business are more likely to do so when a coupon is involved. And customers are more likely to make another purchase when a discount is involved.

Not only does this increase your business’ revenue, but it's another excellent way to get people talking about you and how awesome your business is. And that means more potential affiliates.

Personalize Your Business

There’s nothing more attractive to customers than a business that knows who they are. Consumers are naturally attracted to brands that offer a personalized feel and show that they genuinely care about their customers.

Recognizing special events, such as customer birthdays and business anniversaries, and including customers' names in emails are all excellent ways to add a personal touch.

Actively Ask for Feedback

You can’t read minds, so make sure you have methods in place to get feedback from your customers. Asking for testimonials, offering surveys, and having suggestion boxes are great ways to see what your customers have to say about your business and keep the lines of communication open.

And if your customers see that you are asking for feedback and acting on that feedback, they're more likely to stick with your business and want to tell others about it. 

Analyze the Data

The importance of analytics can't be emphasized enough. Any time a customer makes a purchase with your online business, you should have a system in place to see how they found your business, what pages were viewed, which products or services were purchased, and more.

You can use this information to understand the best ways to target and recruit customers. You can also use it to convert them into affiliate partners and help you improve your customers’ experience with your business.

Segment Your Lists

As your email list grows, you'll quickly find that you need segmented lists to serve different purposes in your business. You can create lists for subscribers by subscription level or purchase amount, or you can base lists on how often they interact with your customer support team.

You can use these lists to customize your messaging and cater to your customers on a more personal level, based on their interactions with your small business.

Reach Out

Last but not least, reach out to your customers personally. Watch for interactions with online mentions of your business, and make sure to engage.

Let’s say you wrote a blog post about your affiliate program and created a Click-to-Tweet link for your readers to share on social media. Any time a customer tweets that message out, be sure to like their Tweet and thank them. You can even encourage them to join your affiliate program.

Not only will they be impressed that your company actually noticed their Tweet, but they’ll be more likely to look into your affiliate program and join your team.

Gathering affiliates for your program requires some elbow grease, but it isn't impossible, especially when you already have customers actively participating in your business. We hope you'll keep these tips in mind and build an affiliate program that will take your business to new heights!

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10 Ways to Prepare Affiliates for Online Promotions

In your online business, you take a lot of time laying out plans for your upcoming sales or campaigns. So when you get your affiliates involved, the last thing you want is for them to be distributing off-brand or inaccurate information about your promotions.

Bad representation by your affiliates can not only hurt sales, it can also cause potential customers to lose trust in you and even damage your relationship with your affiliates.

Thankfully, we have a few tips that we're sure will help you to better prepare your affiliates for a successful marketing campaign!

Make Sure Your Affiliates Have All The Details

The first and most important thing you should do to prepare your affiliate network for a promotion is to provide them with detailed information about that campaign.

Send them information about what you're promoting, the meaning behind your campaign, how long it will last, its target audience, and so on. Your affiliates are creative and smart and have their own great ways of promoting your business, so ensuring that they have all of the information possible is one of the best things you can do to ensure success.

Further Reading: How to Create a Resource Hub for Your Affiliate Program’s Associates

Remind Affiliates of Your Brand

When you're detailing your sale or promotion, be sure to include information for your affiliates about your business’ brand and how important it is to maintain brand identity.

One major part of your affiliates’ role in your company is to promote and emphasize your brand to customers. So you want to make sure that the representation they are providing — whether it be in blog posts, social media, or on their YouTube channel — is accurate and appropriate. 

Further Reading: How to Use Branding Effectively on Your Affiliate Site (5 Easy Methods)

Give Affiliates Useable Ideas

You’ve taken the time to plan out your promotion, and you know the vibe and appeal you're going for. However, your affiliates don't, and sometimes simply writing out your plans and expectations isn't enough.

Give your affiliates examples of ways they can promote your online business using images, sample blog posts, and pre-made banners to help them create a promotion that will benefit both them and you.

Further Reading: 5 Tools to Help You Create Banner Images for Your Affiliate Ads

Give Affiliates Swipe Copy

Another great way to prepare your affiliates for promotions is to offer them swipe copy they can use in their promotions. Swipe copy is content that your affiliates can copy and paste or, ideally, use and alter to implement in their affiliate promotions.

Not only does this help your affiliates save time and create content more quickly, it also helps ensure your affiliates stay on brand and hit the high points of the promotion. Swipe copy helps your affiliates succeed, and it gives you security and peace of mind in the long run.

Further Reading: How to Create an Educational Guide for Your Affiliates

Make Good Use of Time

Timing is everything when it comes to promotions and marketing. If you have a sale or special offer, or you want to inform customers of a new product or service, ensuring this information is delivered to current and potential customers at the appropriate time is critical.

Affiliates appreciate receiving notice of the promotion at least a month ahead of time so they can prepare their copy, take or source photos, and plan out their content strategies. Being wise with timing can factor hugely in the success of your affiliates and your promotion.

Further Reading: Why Affiliate Marketers Should Focus on Quality Over Quantity

Open the Lines of Communication

The last thing you want to do is give your affiliates information and then totally shut down. Doing this is not only rude, it won't benefit your campaign AT ALL.

Keep the lines of communication open between you and your affiliates. You can do this by allowing them to email you and/or your affiliate support team, offering support documents and videos, or even opening a Facebook group or affiliate message board so your business and other affiliates can all come together in one space and help each other out.

Further Reading: How to Promote a Positive Relationship With Your Affiliates

Offer Incentives

Who doesn’t love a good incentive? Your affiliates are already aware that any time their link gains a sale they'll earn a commission. But what if you added to that reward?

Affiliate programs, such as that of Swagbucks, not only offer regular commissions, they also offer extra rewards for top referrals, or turn the promotion into a game where individuals in the affiliate marketing program can team up to participate in promotions and earn bonuses.

Your affiliate program is supposed to be a way for your affiliates to earn passive income, so make sure it's worth their while and something they enjoy being a part of.

Further Reading: 3 Ways to Reward Your Affiliates

Conclusion

Marketing and promotions are critically important to your online business. And involving your affiliate program in your plans can stretch your efforts in ways you can't on your own.

Remember, affiliates help you reach audiences that your typical marketing efforts may not reach. They also offer a human touch and a relatability to your campaigns that customers will appreciate.

We hope these tips will help you to better prepare your affiliates for your promotions and build profitability for your business!

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