There’s no denying that affiliate marketing is a great way to boost your income. Unfortunately, not all affiliate programs are created equal. For every legitimate program you come across, you’re also likely to encounter some scams.
The presence of these programs shouldn’t put you off – especially since the unreliable claims these scammers make can usually be spotted from a mile away. That means you can focus your efforts on credible affiliate programs, which will produce far better results in the long term.
In this post, we'll explore the “too good to be true” claims that some affiliate marketing programs make, and explain why they can be dangerous. We'll also talk about how to find a trustworthy affiliate program. Let’s get started!
Why Affiliate Marketing Scams Are Common
It goes without saying that the internet has brought with it all kinds of career opportunities. There are more ways than ever to make money online, meaning that just about anyone can take their income into their own hands. However, when there’s money to be made, there are likely to be some vultures nearby.
Vultures are online scammers who take advantage of people's desire to succeed. They make ridiculous claims about what they can offer, knowing that it will grab the attention of many who are looking to start a legitimate side hustle. If an innocent party is fooled by such a scam, they’re likely to end up in a worse position than the one they started in.
Although they can be found in pretty much any area of online business, scams seem to be increasingly common among affiliate marketing programs. The best defense is to become familiar with the tactics being used to fool unwary targets.
3 Common Affiliate Marketing Scams to Look Out For
Falling into an affiliate marketing trap could mean that you lose out on a lot of money. It may even cause you to lose your credibility as an affiliate marketer. In other words, it’s definitely something you’ll want to avoid. To help you stay on track, here are three of the most commonly-encountered affiliate marketing scams.
1. Get-Rich-Quick Schemes
Aside from winning the lottery, there's just no such thing as getting rich quick. As great as affiliate marketing programs are, you’re not going to become a millionaire overnight. Unfortunately, that doesn’t stop scammers from implying that you will. They take advantage of the fact that people are looking to make money, and oversell the services they offer.
Unrealistic deals can be easily spotted, as they will claim that you can make a lot of money with minimal work. In reality, you’ll need to put in plenty of effort to make affiliate marketing a successful venture. So be wary of schemes that promise otherwise:
Get-rich-quick schemes will also push the idea that you can make thousands of dollars in a short period of time. Again, this simply isn’t possible. Instead, look for programs that have clearly-defined payment plans.
The monetary value these programs promise will be lower, but far more realistic. Of course, your potential earnings will vary from program to program. However, in a general sense, affiliate marketers can expect to make between 5% to 30% per sale.
2. Pay-to-Join Programs
Another common affiliate marketing scam is asking people to pay for their memberships. Again, this is an easy trap to fall into. At a first glance, it might make sense that you have to pay in order to join a company’s program.
However, most credible affiliate schemes are completely free to join. This is because you are effectively going to be working for the company that has set the program up. You wouldn’t pay to work a real-world job, so you shouldn’t do so when getting started with affiliate marketing.
Plus, when you buy into a scam like this, it’s likely that you won’t see your money again – or make any additional income. Before signing up for any program, make sure the company behind it is legitimate. Is there a list of clients on its website, and can you find positive feedback about the program? If not, it may be a sign that you need to look elsewhere.
3. Fake Products or Services
In affiliate programs, marketers make money by promoting products or services created by other (often much larger) companies. Sometimes, scammers will create fake products or services, and promote them under the name of a well-established business.
Unsuspecting marketers may then assume that the deal is credible – especially since false programs can be very thorough. Scammers will often craft full product catalogs, and write fake customer reviews for each offering. They’ve even been known to promote their businesses by using paid phony spokespeople.
A clear sign that a product is fake is an abundance of overly positive reviews. Even the best services will have a few negative comments, so be wary of any that don’t. False products are also likely to have blurry or unrealistic images – such as stock photos.
Real brands take the time to carefully photograph their offerings. Fake ones simply steal pictures from other websites:
If you aren't sure whether a program or product is real, your first port of call should be to check the brand's official website. You should be able to find the products or services in question, and likely a page for the affiliate program as well. If you can’t, then it’s probably a trap.
Another effective way to identify fake products or programs is to do your research. Enter a search term like “[product name] affiliate scam” in Google Search and see what comes up. If you've been drawn to a fake, chances are other people have been, too. And those who've been burned are likely to talk about it online.
It may also be worth contacting the business' owners directly. They’ll be best equipped to provide a solid answer, and may even escalate the issue further to prevent other affiliate marketers from being scammed.
The popularity of affiliate marketing means that it's easy to get involved in. At the same time, it's also led to a proliferation of false programs, suspicious claims, and outright scams. If you're looking to become an affiliate marketer, it's vital to know what you should watch out for.
Three of the most common affiliate scams include:
- Get-rich-quick schemes that offer maximum payout with minimum effort.
- Affiliate marketing programs that require an initial payment to join.
- Schemes that use a famous brand's name to promote fake products or services.
Do you have any further questions about how to avoid affiliate marketing scams? Let us know in the comments section below!