Bringing in new affiliates can mean opening up your business to an even larger pool of customers, and whether you’re new to affiliate marketing or a seasoned professional, finding people to promote your business is hard work, but it can definitely pay off in the long run.
However, if you have customers in your business currently, you already have a group of people you can look to as affiliates! Think about it: your customers already have experience with your online business and they know the value your small business brings to the table – why wouldn’t they be the ideal people to help you promote your business?!
In this post, we are going to give you a few tips on how to convert your customers to loyal and productive advocates in your affiliate marketing program!
Get The Word Out
The first step to bringing current customers into your affiliate program is to let them know that you have an affiliate program in the first place! Here are a few tips on how to promote the program to your customers:
- Use Emails – Send emails out to your current customers to let them know about the affiliate program and what they can get out of it if they join.
- Promote on Social Media – Use your social media profiles to let your customers, and your other loyal followers know that they can become affiliate partners with your online business.
- Incorporate Banners – Using banners on your website to emphasize your program, show people how to join, and benefits of joining your affiliate program.
- Blog Posts – Write blog posts to announce your affiliate program to the plugin, and even use your blog as an opportunity to explain how the program works. You can also use your blog posts to include CTAs within the posts to entice customers to join.
Offer Plenty of Details
Another great way to persuade customers to join your affiliate program is to be completely transparent and give plenty of details for customers to work with so they can make their decision. Include information such as commission rate, the purpose behind your program, types of content affiliates will be expected to use, and requirements for the program, if any (do customers need a certain amount of followers? Do they need to have a certain social media platform? Will there be an approval process for them to join?).
Offer Stellar Customer Service
When you start an online business, you quickly learn that customer service is vital to the success of the business – for many customers, great customer service is the factor that helps them decide whether or not to work with your company. Not only will this get customers on board in the first place, but it will also be another example for your affiliates to use when they are referring your company to other customers.
Offer Freebies and Surprise Deals
It’s no secret that all consumers love discounts and free stuff! Customers who have not yet decided to make a purchase with your business are more likely to when a coupon is involved, and customers are more likely to make another purchase when a discount is involved. Not only does this increase your business’ revenue, but this is another excellent way to get people talking about you and how awesome your business is.
Personalize Your Business
There’s nothing more attractive to customers than a business that knows their name. Consumers are naturally attracted to brands that offer a personalized feel and show that they genuinely care about their customers. Recognizing special events, such as customer birthdays, anniversaries with joining your organization, including their names in emails, are all excellent ways to add a personal touch to your small business and delight customers.
Actively Ask for Feedback
Your online business can’t read minds, so make sure that you have methods in place to get feedback from your customers. Asking for testimonials, offering surveys, and having suggestion boxes are great ways to see what your customers have to say about your business and keep the lines of communication open between your customers and your business. And if your customers see that you are asking for feedback and acting on that feedback, they are likely to stick with your business and want to tell others about it.
Analyze the Data
We cannot emphasize enough how important analytics are. Anytime a customer makes a purchase with your online business, you should have a system in place to see how they found your business, what pages were viewed, which products or services were purchased, and more. You can use this information to understand the best ways to target and recruit your customers so you can convert them into affiliate partners and help you improve your customers’ experience with your business.
Segment Your Lists
As your email list grows, you will quickly find that you need segmented lists that serve different purposes in your business. You can create lists for subscribers by subscription level, the purchase amount, or you can base it on how often they interact with your customer support team. You can use these lists to customize your messaging and cater to your customers on a more personal level, based on their interactions with your small business.
Last but not least, reach out to your customers personally! Watch for interactions of mentions of your business online and make sure to engage. Let’s say that you wrote a blog post about your affiliate program and created a Click-to-Tweet link for your readers to use to share on social media. Anytime a customer tweets that message out, be sure to like their Tweet and tell them thank you. You can even encourage them to join your affiliate program. Not only will they be impressed that your company actually noticed their Tweet, but they’ll be more likely to look into your affiliate program and join your team!
Gathering affiliates for your program requires some elbow grease, but it doesn’t have to be impossible, especially when you already have customers actively participating in your business! We hope you will keep these tips in mind and build an affiliate program that will take your business to new heights!