Affiliate marketing is a performance-based method of generating leads, boosting conversions, and increasing revenue. Therefore, if you want your promotions to succeed, they must be actionable. Unfortunately, this is something many businesses struggle with.
Creating actionable content requires you to pay attention to everything from word choice to link placement. When done well, your affiliate marketing promotions can inspire readers to take action. As a result, you may see better conversion rates and, in turn, more revenue.
In this article, we’ll discuss the importance of creating actionable content for affiliate marketing programs. Then, we’ll offer three important tips for getting leads to click through and convert. Let's get started!
The Importance of Actionable Content in Affiliate Marketing
Content is the force driving engagement and traffic on your affiliate website. Making yours actionable can help spark your audience's interest. More importantly, it may inspire conversions.
There are three key elements that make content ‘actionable'. To qualify, it should:
- Establish trust and value
- Address a specific need, question, or issue
- Persuade action
There are different types of content you could use to achieve these effects, including email newsletters, how-to guides and videos, and product reviews. The purpose is to offer value so that you become a helpful resource for your audience, eventually leading to conversions.
In the same vein is ‘interactive content', which involves guiding your readers to perform an intended action, such as clicking a Call To Action (CTA) button. This is particularly essential in affiliate marketing, where the goal is to generate clicks and conversions.
How to Make Your Affiliate Marketing Content More Actionable (3 Tips)
Taking an ‘actionable approach' to content creation techniques can help supercharge your affiliate marketing campaigns. Below, we've shared three tips for doing just that.
1. Use Language that Instills a Sense of Urgency
The language you use in your marketing content is critical to its effectiveness. Using actionable words and phrases can keep readers engaged and interested.
Many affiliate marketers make the mistake of focusing on the ‘what’ rather than the ‘how'. Content that solves a problem for your readers will be more valuable to them than, say, a post that simply lists the features of the product you're promoting.
So, it’s important to use language that clearly communicates not just what the solution is, but how to go about accessing or implementing it. This approach helps naturally incorporate actionable language:
Additionally, phrases that imply users only have a short window in which to reach an effective solution can instill a sense of urgency and encourage them to act quicker. Consider using lines such as:
- Don't miss out on
- Discover today
- Get it now
- Try it free
- Limited time offer
- Download now to get
These are especially helpful for email newsletters or product promotions. Also, phrases that elicit feelings of scarcity (e.g., Only a few left!) can make a person act faster than they otherwise would for fear of missing out.
You may also want to try adding an incentive to drive clicks and conversions. For example, offering a discount, coupon, or free download can motivate readers to convert when they might normally hold back.
2. Place Buttons and Links Strategically to Increase Clicks
Your CTA buttons and affiliate links play a pivotal role in the success of your marketing campaigns. How they look and where they're placed can influence clicks and conversions.
Strategically placing CTAs and links requires a little research and effort. Of course, you want to incorporate them into areas of your website where they're most likely to be seen.
To gain insight into this information, consider using a heatmap tool such as Crazy Egg:
Heatmaps highlight the areas of your pages that get the most action and acknowledgment. Knowing where visitors' eyes tend to fall makes it easier to place ads, links, and CTAs in those spots.
To draw even more attention to your CTAs and links, they should stand out visually. A simple approach to this is making your buttons a different color and size than other elements on the page.
We also recommend shortening your links. Short URLs are more memorable and shareable than cluttered, lengthy ones. They also appear more trustworthy, which can increase clicks. The Pretty Links plugin makes it easy to shorten and even brand links directly from your WordPress site.
Finally, you can draw attention to CTAs by using pop-ups on your affiliate site and landing pages with a plugin such as OptinMonster. This is a great way to collect feedback, while also providing an additional resource or promotion.
3. Create Engaging and Attention-Grabbing Headlines
As we discussed earlier, using the right language can inspire action. However, your word choice won't mean much if your audience doesn't make it past your headline.
You only have a few seconds to grab readers' attention. Creating engaging headlines is your opportunity to do that. When scrolling through crowded Search Engine Results Pages (SERPs) and browsing busy social media feeds, a well-written title can be the difference between a user clicking on your post or a competitors'.
In addition to incorporating specific keywords to help with Search Engine Optimization (SEO), headlines should inform readers about exactly what benefits your content can provide for them. Similar to your CTAs, headlines can be worded to motivate readers to click on them.
Remember, your audience has a problem they're seeking to solve. Concisely explaining how your content will help them is the simplest way to draw them in. Using numbers and adjectives can also be effective.
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To generate actionable headline ideas, you can use a tool such as the CoSchedule Headline Analyzer:
It evaluates your headline's performance and effectiveness, while also helping with structure, grammar, length, and even word choice.
You can publish as many affiliate marketing promotions as you want. However, unless they inspire readers to take action, they ultimately won’t lead to higher conversion rates.
As we discussed in this article, there are three tips you can use to make your affiliate content more actionable:
- Use language that instills a sense of urgency.
- Place buttons and links strategically to increase engagement and clicks.
- Create engaging, attention-grabbing headlines.
Do you have any questions about creating actionable affiliate marketing content? Let us know in the comments section below!