Given the hustle running a website takes, it can be tempting to skip a couple of posts in your schedule from time to time. However, for affiliate websites, it’s important to maintain a regular posting schedule, as there's usually a correlation between traffic and revenue. If you neglect your blog, this can tank your hits over time, which in turn limits your potential income.
Fortunately, the opposite is also true. Once you develop a consistent posting strategy, your site may start receiving more hits. There are a number of reasons for this, including search engines favoring fresh content, and increased audience engagement as visitors check back for your updates.
This article will go over three reasons why regular updates are important to your blog. We’ll also explain the impact these updates have on your marketability as an affiliate blogger. Let’s get moving!
What Regular Updates Mean for Your Affiliate Site
In a nutshell, regular updates is a simple concept. It simply means posting consistently, at a frequency set by you. It doesn’t have to mean posting every single day, or even every other day. Of course, you can define a schedule that works for you, and even adjust it down the line as needed.
Some bloggers will post once a day, or even multiple times per day. However, if you’re a one-person band or a small team, daily blog posts can quickly get overwhelming. Brandon Stanton (creator of popular blog Humans of New York), recently spoke about the burnout he felt after setting too strict of a schedule. The most important thing is to pick something you can stick to.
Regular updates can provide a myriad of benefits. We’ll go over why consistency is important next.
3 Reasons You Should Update Your Affiliate Blog Regularly
There's no surefire way to attract traffic to your blog (although paid traffic sources are an excellent place to start!). However, the cumulative effect of regular updates is undeniable. If you provide quality content and post regularly, you’ll give your visitors a reason to consistently check your site.
Why are regular posts so important? There are many reasons, but here are some of the most important for your affiliate site!
1. Regular Blog Updates Can Improve Your SEO
Search Engine Optimization (SEO) is important for increasing your website’s stats. Organic search traffic is an excellent way to drive up your site’s page stats. However, unless you’re in the top page of Google search results, you’re missing out on over a quarter of all organic search traffic as most never make it past the first page.
Regular posts can improve your site’s “freshness score”, which search engines use to rank content. This means you may show up higher in search engines, and receive more organic search traffic. Search engines especially look for content that's currently relevant, such as posts relating to currently trending social media topics, or those appearing in news articles.
Make sure to also keep your content relevant to your audience. For example, provide practical tips your readers can use, and write about your topics in an informative and engaging way. Google also includes engagement metrics, like how long users stay on the page – also called “dwell time.” If readers relate to the content you provide, they’ll be likelier to finish reading to the end, which will increase your dwell time and boost your SEO.
2. Consistent Publishing Can Increase Audience Engagement
Regular blog posts can also encourage visitors who like your content to check back frequently, creating an engaged and loyal audience. To give you an example of how effective scheduled updates can be, look to television. Pop quiz – what night does your favorite TV show air? (Even if you DVR, we bet you still know this!)
If you’re looking forward to something, you want to know when you can expect the next installment. Blogs are no different. What’s more, we’d all rather watch a new episode than a rerun. If your client checks your blog and finds the same content as last week, they’re less likely to return.
Create valuable content at least once a week, and your visitors may check your site more often, improving your engagement metrics. Plus, if you have many high quality posts in your archives, visitors may be tempted to scroll through your archives and spend even more time on your site. This is key to boosting your influence and developing a loyal customer base.
3. Updating Regularly Proves You’re Serious
Regular updates are especially important if you have a new site. No one will take you seriously if your site only has a handful of published posts. It takes time for your audience to discover your blog and become loyal readers. For example, it took travel blog Everywhereist two years of regular updates before it cracked 100 visits a day.
As you can expect, affiliate merchants may not want to get involved with a site that looks new or doesn’t yet have much traffic. As an affiliate, your biggest strengths are your influence and page metrics. If you have regular posts going back six months, it shows you take your work, and your blog, seriously. This cultivates an attitude that while traffic may be lean now, you're in it for the long haul, and are trying to build a long-term viable project.
Tips on How to Implement Regular Updates
So now we know the impact of regular updates, let’s talk about advice for scheduling content. In creating a posting schedule, you want to make sure to strike a balance between quantity and quality. It’s far more important to output one meaningful blog post a week than seven rushed, sloppy ones.
The most important thing is to set a regular schedule – say, posting once a week on Tuesdays. Remember, you can always start out at a low frequency, increasing it if your site picks up and either your budget allows for an additional writer, or you can devote more time to the blog. This is far preferable to setting too high of a bar, then burning out.
Once you have a schedule, there are techniques you can use to maintain it. If you’re having trouble with consistency, try following these three easy steps:
- Create an editorial calendar to organize and plan out your topics and schedule.
- Use the Pomodoro technique to build short, focused blog-writing sessions into your day.
- Take advantage of the WordPress post scheduler to put your posting on autopilot. You could schedule the next month’s content in an hour.
These are simple suggestions that can make a big difference, so putting them to work is a great first step.
Simply put, regular updates are key to running a successful affiliate website. Updating consistently regardless of your reader numbers can help keep you motivated, and give your site a professional appearance with populated archives. Even if you have a steady flow of traffic, a lack of regular updates can stall your growth, or even drive your stats down.
Some of the benefits of regular posting include:
- Improved SEO.
- Audience engagement.
- A reputation that you're a long-term and viable business prospect.
Do you have any questions about updating your affiliate blog regularly? Let us know in the comments section below!