There’s a lot of work that goes into building a successful affiliate site. After all, your site is a business and requires much in the way of setup and maintenance. However, an often overlooked task is building an email subscriber list.
An email subscriber list is a marketing tool that can keep you in touch with your site’s visitors. The benefits are many – including increased sales and improved site traffic. Best of all, setting one up is simple.
In this post, we’ll discuss the benefits of building an email list for your affiliate site. We’ll then highlight three of the best email marketing services available and discuss what makes them so special. Let’s get started!
Why Building an Email List Is Important for Your Affiliate Site
Simply put, a subscriber list contains email addresses that you have permission to contact on a regular basis. This list is fully yours – that is, you have complete ownership – and is an essential resource for affiliate marketers and businesses.
A key benefit of building an email list is the ability to streamline the marketing process, as you can direct the majority of your marketing efforts there. However, you'll likely see two additional benefits:
- An increase in income. With an email list, you can use it as a way to offer special deals or promote your latest products. A connection between you and your subscribers will also make conversions more likely.
- Improved site traffic. An email list enables you to send alerts to subscribers, including content notifications. This can result in higher amounts of targeted traffic to your site.
What's more, your email marketing can be improved by using a plugin such as Affiliate Royale. This all-in-one affiliate program management plugin integrates with MailChimp (with potentially more solutions on the way), enabling you to work with that list within the tool itself.
3 Best Email Marketing Services for Your Affiliate Site
While there are many email marketing services available, we've chosen three that we believe offer the most benefit to affiliate marketers. Let's take a closer look, starting with the option we've just mentioned.
1. MailChimp (Freemium)
MailChimp is one of the most popular email marketing services available – and for good reason! The service offers an array of features that make email marketing that much easier, including custom autoresponders, professionally-designed email templates, a wealth of analytics and email tracking (including full integration with Google Analytics), segmentation options, and much more.
In addition, you're also able to easily collect signups on your website via an embeddable form, and track subscriber interactions. Both are essential for a thriving email list. Also, MailChimp integrates fully with Affiliate Royale, so you can further streamline your affiliate marketing efforts within our popular affiliate marketing solution.
Finally, MailChimp sets itself apart from other solutions by offering a completely free tier. You're limited to 2,000 subscribers and/or 12,000 emails per month, but this should be enough for a lot of users. However, if you'd like to upgrade to access additional functionality and support, paid plans start at just $10 per month.
2. AWeber (From $19 per month)
If you're in need of a beginner-friendly email marketing service, AWeber could fit the bill. Its drag-and-drop email editor is the star of the show, but it has many other features, including autoresponder follow ups, subscriber segmentation, embeddable sign up forms, and mobile apps to help collect signups wherever you are.
What really sets AWeber apart from its competitors – including MailChimp and Constant Contact – is its wide selection of email templates. With over 700 options to choose from, AWeber beats out both other solutions on this list. Although some templates have a slightly dated look, there's likely going to be something suitable for your next campaign.
3. Constant Contact (From $20 per month)
Perhaps the most popular option on our list, Constant Contact is used by a multitude of website owners and businesses worldwide. It’s easy to see why, especially when you take a look at the features it offers. For example, you receive customizable email templates, real time subscriber analytics, premium support and expert documentation. What's more, there are comprehensive email contact management options, and like the other solutions on this list, there's a mobile app and a number of integrations to help you grow your list on the move.
While there are many similarities between Constant Contact, AWeber, and MailChimp, this option offers a great support system including live chat. This can be beneficial for beginners and advanced users alike, and it enables you to get the most from the service.
For affiliate marketers, email marketing can provide increased conversions and improved site traffic. Affiliate marketing is all about relationships, and connecting with your email list regularly using a quality solution enables you to get closer to a potential sale.
In this post, we’ve discussed why you should begin building an email list on your affiliate site. We’ve also outlined three top email marketing services, including:
- MailChimp: A full-featured freemium choice with the ability to upgrade your services as you need.
- AWeber: An excellent choice for beginners and those who want to simplify the email marketing process.
- Constant Contact: The choice for marketers looking for excellent customer support and full documentation.
Do you have any questions about building an email list for your affiliate site? Let us know in the comments section below!